KR20220109178A - System for selling in shop based live contents - Google Patents

Abstract

A live content-based store sales system according to the present invention comprises: a managing server which registers offline store information representing a plurality of offline stores for photographing a product sales video and performing a product sales event by using live content; a seller terminal which transmits sales product information representing a product to be sold to the managing server; and a host terminal which transmits host information representing a host who performs the product sales event to the managing server. The managing server generates event suitability information based on the offline store information, the sales product information, and the host information; and matches the offline store information, the sales product information, and the host information based on the event suitability information. The present invention can increase sales of the offline stores.

Description

System for selling in shop based live contents

The present invention relates to a live content-based in-store sales system, and more particularly, a buyer can not only purchase goods with a sense of presence, such as directly visiting an offline store without visiting the offline store, but also purchase products from the offline store. It relates to a live content-based store sales system and a management server used therefor, which can increase sales in an offline store by combining sales with e-commerce.

With the activation of e-commerce, which started in the early 2000s, countless online stores have been created, and the increase in product transactions through such online stores has resulted in a relatively shrinking of the offline market.

On the other hand, despite the fact that shopping and purchasing of products in online stores are being actively conducted, online product buyers still have the desire to purchase products through direct visits to offline stores to view and purchase products on the spot. have.

In particular, these buyers wish to directly visit famous shopping stores in provinces or abroad to purchase products, but they often find it difficult to visit local stores due to economic, distance, and time constraints, and for this reason, Offline stores located on one street are experiencing difficulties in increasing sales.

Accordingly, an object of the present invention is to enable a buyer to not only purchase products with a sense of realism as if they directly visit and purchase an offline store without visiting the offline store, but also to combine the sale of products in the offline store with e-commerce in the offline store. An object of the present invention is to provide a live content-based in-store sales system and a management server used therefor to increase sales.

A live content-based store sales system according to the present invention includes: a management server that registers offline store information indicating a plurality of offline stores capable of capturing product sales images and performing product sales events using live contents; a seller terminal transmitting sale product information indicating a product to be sold to the management server; and a facilitator terminal for transmitting facilitator information indicating a facilitator who intends to perform the product sale event to the management server, wherein the management server includes an event suitability based on the offline store information, the sale product information, and the facilitator information Information may be generated, and the offline store information, the sale product information, and the facilitator information may be matched based on the event suitability information.

Preferably, the management server is included in the first consumer category information of the commercial area including the location of the offline store included in the offline store information, the second consumer category information of the product included in the sale product information, and the facilitator information A degree of category similarity between third consumer category information of the content produced by the host may be calculated, and the higher the category similarity is calculated, the higher the event suitability indicated by the event suitability information may be generated.

Preferably, when the management server matches the offline store information, the sale product information, and the facilitator information, event guide information including address information of the offline store, seller information, sale product information, product sale time information, and product discount information can create

Preferably, the live content-based store sales system according to the present invention receives the event guide information from the management server, and when participation request information is input for the event guide information, the input participation request information is sent to the management server. It may further include; a purchaser terminal that transmits to the management server.

Preferably, the participation request information may include purchaser identification information, participation request time information, and purchase expected product information.

Preferably, when the participation request information is received, the management server generates an on-site authentication code based on the participation request information and sells products sold at a product sale event held with a purchaser terminal that has transmitted the participation request information It can be transmitted to the seller's terminal of the seller.

Preferably, the buyer terminal transmits the on-site authentication code to the seller terminal in the offline store where the product sale event is held, and the seller terminal receives from the seller terminal among a plurality of on-site authentication codes received from the management server. If the same on-site authentication code as the on-site authentication code exists, a discount coupon code corresponding to the discount product information may be transmitted to the purchaser terminal.

According to the present invention, it is possible for a buyer to purchase a product with a sense of presence, such as directly visiting an offline store and making a purchase without visiting the offline store.

In addition, according to the present invention, it is possible to increase sales in the offline store by combining product sales in the offline store with electronic commerce.

1 is a block diagram of a live content-based store sales system according to an embodiment of the present invention.
2 is a functional block diagram showing the structure of a management server of a live content-based store sales system according to an embodiment of the present invention;
3 is a signal flow diagram illustrating an execution process of a live content-based in-store sales system according to an embodiment of the present invention.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments allow the disclosure of the present invention to be complete, and those of ordinary skill in the art to which the present invention pertains. It is provided to fully inform those skilled in the art of the scope of the present invention, and the present invention is only defined by the scope of the claims.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. In this specification, the singular also includes the plural, unless specifically stated otherwise in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout, and "and/or" includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Therefore, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used herein will have the meaning commonly understood by those of ordinary skill in the art to which this invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless clearly specifically defined.

As used herein, the term “unit” or “module” refers to a hardware component such as software, FPGA, or ASIC, and “unit” or “module” performs certain roles. However, “part” or “module” is not meant to be limited to software or hardware. A “part” or “module” may be configured to reside on an addressable storage medium or may be configured to reproduce one or more processors. Thus, by way of example, “part” or “module” refers to components such as software components, object-oriented software components, class components and task components, processes, functions, properties, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. Components and functionality provided within “parts” or “modules” may be combined into a smaller number of components and “parts” or “modules” or as additional components and “parts” or “modules”. can be further separated.

Spatially relative terms "below", "beneath", "lower", "above", "upper", etc. It can be used to easily describe the correlation between a component and other components. A spatially relative term should be understood as a term that includes different directions of components during use or operation in addition to the directions shown in the drawings. For example, when a component shown in the drawing is turned over, a component described as “beneath” or “beneath” of another component may be placed “above” of the other component. can Accordingly, the exemplary term “below” may include both directions below and above. Components may also be oriented in other orientations, and thus spatially relative terms may be interpreted according to orientation.

In this specification, a computer means all types of hardware devices including at least one processor, and may be understood as encompassing software configurations operating in the corresponding hardware device according to embodiments. For example, a computer may be understood to include, but is not limited to, smart phones, tablet PCs, desktops, notebooks, and user clients and applications running on each device.

Hereinafter, a live content-based store sales system according to various embodiments of the present invention will be described with reference to the drawings. '

Hereinafter, the present invention will be described in more detail with reference to the drawings. It should be noted that the same components in the drawings are denoted by the same reference numerals wherever possible. In addition, detailed descriptions of well-known functions and configurations that may unnecessarily obscure the gist of the present invention will be omitted.

1 is a block diagram of a live content-based store sales system according to an embodiment of the present invention. Referring to FIG. 1 , a live content-based store sales service providing system according to an embodiment of the present invention includes a purchaser terminal 100 , a management server 200 , a photographing terminal, a seller terminal 400 , and a payment support server 500 . ) is included.

The management server 200 may register offline store information indicating a plurality of offline stores capable of capturing a product sale image and performing a product sale event using live content.

The management server 200 may generate event suitability information based on the offline store information, the sale product information, and the facilitator information, and match the offline store information, the sale product information and the facilitator information based on the event suitability information.

The management server 200 includes the first consumer category information of the commercial district including the location of the offline store included in the offline store information, the second consumer category information of the product included in the sale product information, and the content produced by the facilitator included in the facilitator information A degree of category similarity between the third consumer category information may be calculated, and the higher the degree of category similarity is calculated, the higher the degree of event fitness indicated by the event fitness information may be generated.

When the offline store information, sale product information, and facilitator information match, the management server 200 may generate event guide information including address information of the offline store, seller information, sale product information, product sale time information, and product discount information. have.

In this case, the management server 200 may set the product discount rate indicated by the product discount information to be higher as the above-described event suitability information is higher.

Meanwhile, the management server 200 may match any one offline store information, a plurality of sale product information, and a plurality of facilitator information based on the event suitability.

That is, the management server 200 stores any one offline store information, a plurality of sale product information, and a plurality of facilitator information so that the number of products sold at the product sale event becomes plural and there are multiple facilitators for the product sale event. can be matched.

On the other hand, the moderator may be an influencer whose liking numerical information (“like” number information and subscriber number information) of the operated SNS is equal to or greater than a preset reference value.

The seller terminal 400 may transmit sale product information indicating the product to be sold to the management server 200 .

The facilitator terminal 300 may transmit facilitator information indicating the facilitator who wants to perform a product sale event to the management server 200 .

The purchaser terminal 100 receives the event guide information from the management server 200 , and when the participation request information is input for the event guide information, the participation request information input to the management server 200 is transmitted to the management server 200 . can

The participation request information may include purchaser identification information, participation request time information, and purchase expected product information.

When the participation request information is received, the management server 200 generates an on-site authentication code based on the participation request information and transmits the participation request information to the buyer terminal 100 and a seller who sells products sold at a product sale event held can be transmitted to the seller terminal 400 of

The purchaser terminal 100 may transmit the on-site authentication code to the seller terminal 400 in an offline store where a product sale event is held.

At this time, if the seller terminal 400 has the same on-site authentication code as the on-site authentication code received from the seller terminal 400 among the plurality of on-site authentication codes received from the management server 200, the discount product information is returned to the purchaser terminal 100. You can send a discount coupon code corresponding to .

The management server 200 is a server installed and operated by a business providing a live content-based store sales service according to the present invention, and the purchaser terminal 100 purchases on-site while connected to the management server 200 through a network. It is a wireless communication terminal, such as a PC or smart phone, owned by a buyer who uses a proxy service.

The photographing terminal may be a wireless network camera possessed by a photographer who shoots a product of the offline store 10 to support on-site purchase in the offline store 10, and the offline store 10 photographed through the photographing terminal The product photographed image displayed on the display is transmitted to the purchaser terminal 100 through the management server 200 .

On the other hand, the seller terminal 400 is a wireless communication terminal such as a smart phone possessed by a purchasing agent acting on behalf of the on-site purchase in the offline store 10 according to the purchaser's product purchase request, and the seller terminal 400 is the buyer. When receiving the product purchase request from the management server 200 , the purchasing agent confirms the product purchase request through the seller terminal 400 , and accordingly purchases the product in the offline store 10 .

On the other hand, in carrying out the present invention, the same person may perform the roles of the photographer and the purchase agent, and in this case, the photographer terminal and the seller terminal 400 may be possessed by the same person in the field.

In addition, in practicing the present invention, the seller terminal 400 such as a smart phone equipped with a photographing module may simultaneously perform the function of the photographing terminal.

The payment support server 500 is a server installed in a credit card company that supports payment for product purchase through a payment method such as a credit card possessed by the purchaser. As the purchaser terminal 100 approves the product purchase payment request When the product purchase payment is completed, a function of transmitting a product purchase payment completion message to the management server 200 is performed.

2 is a functional block diagram illustrating the structure of a management server 200 that provides a live content-based store sales service according to an embodiment of the present invention. Referring to FIG. 2 , a management server 200 providing a live content-based store sales service according to an embodiment of the present invention includes a receiver 210 , a storage 230 , a determiner 250 , and a transmitter 270 . ) is included.

First, the receiving unit 210 of the management server 200 receives a product photographing image from a photographing terminal for photographing a product displayed in the offline store 10 , and the received product photographing image is stored in the storage unit 230 .

On the other hand, the determination unit 250 of the management server 200 confirms whether the purchaser who viewed the product photographed image through the purchaser terminal 100 pays for the purchase of the product, and the product purchase payment is confirmed by the determination unit 250 . In this case, the transmission unit 270 of the management server 200 transmits a purchase request message to the seller terminal 400 possessed by a purchasing agent acting on behalf of purchasing a product in the offline store 10 .

3 is a signal flow diagram illustrating an execution process of a live content-based store sales system according to an embodiment of the present invention. Hereinafter, an execution process of the live content-based store sales system according to an embodiment of the present invention will be described with reference to FIGS. 1 to 3 .

First, a purchasing agent who has visited a local or overseas famous offline store 10 visits the offline store 10 and displays the local product information (product type, model name, size, local selling price, etc.) obtained by the seller terminal 400 In response to the input, the receiving unit 210 of the management server 200 receives the above local product information from the seller terminal 400 (S600).

The local product information received from the seller terminal 400 is stored in the storage unit 230 of the management server 200, and the operator of the management server 200 broadcasts scheduled time information of the corresponding product (eg, 4, 2017). 2:00 pm to 3:00 pm on the 17th of the month) is determined and input to the storage unit 230, and accordingly, the broadcast scheduled time information is stored together with the local product information.

On the other hand, the management server 200 generates a field broadcast preparation request message including the broadcast scheduled time information of the corresponding product input by the operator of the management server 200, and the transmitter 270 of the management server 200 is the on-site broadcast A preparation request message is transmitted to the seller terminal 400 and the photographer terminal.

Accordingly, the purchasing agent and the photographer plan the shooting schedule for the offline store 10 according to the broadcast scheduled time information received from the management server 200 .

On the other hand, the transmitter 270 of the management server 200 transmits the purchase site broadcast information including the local product information and the broadcast scheduled time information received from the seller terminal 400 in step S600 described above to the purchaser terminal 100 . (S605).

Accordingly, the buyer, who has confirmed the on-site broadcast information through the purchaser terminal 100, accesses the management server 200 according to the scheduled broadcast time of the product for offline on-site purchase, and prepares for viewing of the on-site purchase proxy broadcast. .

On the other hand, according to the broadcast scheduled time, the photographer shoots the product displayed in the offline store 10 through the photographer terminal, and the photographer terminal transmits the captured image to the management server 200 (S610).

Accordingly, the purchaser terminal 100 receives the on-site captured image from the management server 200 (S615), and the purchaser is displayed in a famous offline store 10 in a local or overseas country through the screen of the purchaser terminal 100. You will be able to watch the product shooting video in real time.

On the other hand, in implementing the present invention, the product photographed image may include an on-site product introduction voice of the purchasing agent.

As described above, when a buyer who has viewed the product photographed image displayed in the offline store 10 through the purchaser terminal 100 in real time wishes to purchase the product, the purchaser displays the product displayed on the screen of the purchaser terminal 100 in real time. As the purchase decision item of the corresponding product is selected, the purchaser terminal 100 transmits a product purchase request including local product information such as the corresponding product type, model name, size, and local selling price to the management server 200 ( S620).

On the other hand, when the purchaser selects the product purchase payment payment window provided by the management server 200 , the purchaser terminal 100 connects to the payment support server 500 , and the purchaser's credit card through the purchaser terminal 100 . As payment information such as number, password, and validity period is input, a product purchase payment request including the payment information and local product information is transmitted from the purchaser terminal 100 to the payment support server 500 ( S625 ).

Thereafter, the payment support server 500 approves the purchase payment using a credit card or the like based on the payment information included in the product purchase payment request received from the purchaser terminal 100 in step S625 described above (S630), As a result, the receiver 210 of the management server 200 receives a product purchase payment completion message including information on the local product for which the purchaser has completed payment from the payment support server 500 (S635).

On the other hand, the determination unit 250 of the management server 200 includes the local product information included in the product purchase payment completion message received from the payment support server 500 in the above-described step S635, and the purchaser terminal ( By checking whether the local product information included in the product purchase request received from 100) matches, it is confirmed that the product purchase payment according to the product purchase request in step S620 has been completed.

Accordingly, the transmitter 270 of the management server 200 transmits a product purchase instruction message including local product information included in the product purchase request in step S620 described above to the seller terminal 400 .

Accordingly, the purchasing agent who has confirmed the product purchase instruction through the seller terminal 400 purchases the product corresponding to the local product information included in the product purchase instruction message on the spot.

On the other hand, the photographer may be able to photograph the scene of purchasing the on-site product according to the remote purchase request of the purchaser through the photographing terminal, and the photographed image of purchasing the on-site product is transmitted to the management server 200, and the management server 200 will transmit the corresponding product purchase image to the purchaser terminal 100 .

Accordingly, the buyer can feel a sense of presence as if he or she directly visits a famous offline store 10 in a local or foreign country and makes a purchase.

On the other hand, the purchasing agent who has completed the purchase of the product according to the product purchase instruction in the above-described step S640 inputs a product purchase completion message through the purchaser terminal 100 (S655), and the input product purchase completion message is transmitted to the management server 200 ) is transmitted to the purchaser terminal 100 through (S660).

In this way, as the purchaser can receive the product purchase completion message transmitted from the management server 200 through the purchaser terminal 100 , it is possible to guarantee the future receipt of the product purchased by the purchasing agent at the site.

Meanwhile, in implementing the present invention, after the above-described step S615 and before step S620 , the purchaser may transmit a request for a discount on the local sales price to the management server 200 through the purchaser terminal 100 .

Specifically, a buyer viewing a product shot image selects a discount request button displayed on the screen of the purchaser terminal 100, and requests discount rate (eg, 10%) information and purchase quantity (eg, 5) information By inputting into the purchaser terminal 100 , a discount request message for the local sales price may be transmitted to the management server 200 through the purchaser terminal 100 .

Such a discount request message means a discount request from the buyer, 'I will purchase 5 pieces, so please discount 10% of the local selling price'. Accordingly, the management server 200 sends the discount request message to the seller terminal 400. is transmitted, the purchasing agent proposes to the seller of the offline store 10 to sell the product according to the purchaser's discount request included in the corresponding discount request message.

Accordingly, when the seller of the offline store 10 accepts the discount request, the purchasing agent inputs a discount request acceptance message through the seller terminal 400 .

Accordingly, the management server 200 receiving the discount request acceptance message from the seller terminal 400 corrects the local selling price information according to the discount request, and then includes the local selling price information modified according to the buyer's discount request. A payment progress request message is generated and transmitted to the purchaser terminal 100 . Accordingly, the purchaser executes the product purchase payment procedure from step S620 described above.

On the other hand, in implementing the present invention, in order to prevent the business credit with the offline store 10 seller from being damaged by the buyer's excessive discount request, the management server 200 sends a discount request message to the seller terminal 400 . Before transmitting , it would be desirable to allow the determination unit 250 of the management server 200 to determine whether the discount request is appropriate.

Specifically, the determination unit 250 of the management server 200 determines whether the requested discount rate included in the discount request message received from the purchaser terminal 100 exceeds a predetermined reference value (eg, 15%). It is preferable to determine and transmit a discount request message to the seller terminal 400 only when the reference value is not exceeded, and to transmit a discount request disapproval message to the purchaser terminal 100 when the reference value is exceeded.

On the other hand, in implementing the present invention, the determination unit 250 of the management server 200 is a predetermined reference value as a case in which the requested discount rate included in the discount request message received from the purchaser terminal 100 is, for example, 19%. (For example, even if it exceeds 15%), as the operator of the management server 200 bears a portion of the discount rate (for example, 5%), if it does not exceed the reference value, the buyer's discount request may be approved.

In this case, the management server 200 is a discount rate obtained by subtracting the discount rate borne by the operator, which is the discount rate borne by the operator (5%), from the initial discount rate (19%) included in the discount request message received from the purchaser terminal 100 . The discount request message is modified so that the initial discount rate (19%) is replaced by the discount rate (14%), and the modified discount request message is transmitted to the seller terminal 400 .

When the management server 200 receives a discount request approval message from the seller terminal 400 as the seller of the offline store 10 accepts such a modified discount request, the management server 200 provides the buyer's discount After generating a payment processing request message including the local sales price information modified according to the discount rate (19%) included in the request, it is transmitted to the purchaser terminal 100, and accordingly, the purchaser purchases the product from step S620 described above Execute the purchase payment process.

As described above, in carrying out the present invention, even when the buyer's request for a discount is somewhat excessive, the operator of the management server 200 bears a predetermined discount rate (5%) within the scope of his or her sales brokerage fee, thereby facilitating the purchase of local products. be able to do

On the other hand, the operator of the management server 200 directly pays the discount amount corresponding to the discount rate (5%) that he/she bears to the seller of the offline store 10 later, so that the seller of the offline store 10 is the modified discount rate You will be able to sell the product at a cost of only (14%).

Terms used in the present invention are only used to describe specific embodiments and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It is to be understood that this does not preclude the possibility of the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

In the above, preferred embodiments and applications of the present invention have been illustrated and described, but the present invention is not limited to the specific embodiments and applications described above, and the present invention is not limited to the scope of the present invention as claimed in the claims. Various modifications may be made by those skilled in the art to which this belongs, of course, and these modifications should not be individually understood from the technical spirit or prospect of the present invention.

Although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to these examples without departing from the scope of the present invention. In short, in order to achieve the intended effect of the present invention, it is not necessary to separately include all the functional blocks shown in the drawings or follow all the orders shown in the drawings. Note that it may fall within the scope.

10: Offline Store
100: buyer terminal
200: management server
300: shooting terminal
400: merchant terminal
500: payment support server

Claims (7)

a management server that registers offline store information indicating a plurality of offline stores capable of photographing product sales images and performing product sales events using live contents;
a seller terminal transmitting sale product information indicating a product to be sold to the management server; and
and a moderator terminal 300 that transmits moderator information indicating a moderator who wants to perform the product sale event to the management server;
the management server
generating event suitability information based on the offline store information, the sale product information, and the facilitator information, and matching the offline store information, the sale product information, and the facilitator information based on the event suitability information
Live content-based in-store sales system.
According to claim 1,
the management server
First consumer category information of a commercial district including the location of the offline store included in the offline store information, second consumer category information of a product included in the sale product information, and content produced by the facilitator included in the facilitator information and calculating the category similarity between the third consumer category information, and generating a higher degree of event fitness indicated by the event fitness information as the category similarity is calculated higher.
Live content-based in-store sales system.
According to claim 1,
the management server
When the offline store information, the sale product information, and the facilitator information match, event guide information including address information of the offline store, seller information, sale product information, product sale time information, and product discount information is generated.
Live content-based in-store sales system.
4. The method of claim 3,
A purchaser terminal that receives the event guide information from the management server, and transmits the input participation request information to the management server to the management server when participation request information is input for the event guide information. doing
Live content-based in-store sales system.
5. The method of claim 4,
The participation request information is
Buyer identification information, participation request time information, and characterized in that it includes purchase expected product information
Live content-based in-store sales system.
5. The method of claim 4,
the management server
When the participation request information is received, an on-site authentication code is generated based on the participation request information and transmitted to a buyer terminal that has transmitted the participation request information and a seller terminal of a seller who sells products sold at a product sale event held characterized by
Live content-based in-store sales system.
7. The method of claim 6,
The buyer terminal
The offline store where the product sale event is held transmits the on-site authentication code to the seller terminal,
The seller terminal
If there is an on-site authentication code identical to the on-site authentication code received from the seller terminal among the plurality of on-site authentication codes received from the management server, a discount coupon code corresponding to the discount product information is transmitted to the purchaser terminal.
Live content-based in-store sales system.

Images