KR20220106879A - Method for Managing Marketing Website - Google Patents

Abstract

The present invention relates to a marketing website management method. The marketing website management method, according to the present invention, comprises: a first step of determining unique address information about a marketing website or a p^th (p>=1) marketing page; a second step of receiving one or more pieces of setting information registered; a third step of constructing p^th marketing page information, mapping the p^th marketing page information with the unique address information, and storing the same; a fourth step of identifying whether a start date and time set in the p^th marketing page has elapsed or whether a deadline date and time set in the p^th marketing page has elapsed; and a fifth step of setting or maintaining the state of the p^th marketing page to a standby state when the current time and time is before the start date and time, and setting or maintaining the state of the p^th marketing page to a closed state when the deadline date and time has elapsed. According to the present invention, a marketing website, which is automatically created or destroyed according to a designated life cycle, can be generated or managed through simple interface manipulation.

Description

Method for Managing Marketing Website

The present invention relates to a method of operating a marketing website. More specifically, when a marketing website creation or marketing page production request in the marketing website is requested through the user terminal, the unique address information of the marketing website or the marketing page is determined, and a page area for marketing designated as the user terminal is selected. Promotional content or real-time content for real-time promotion produced for promotion related to a designated page area configuration of the marketing page and the marketing page (or at least one product) by providing a page production interface for producing a page including Output and receive one or more setting information for setting the start and end date of marketing, configure marketing page information for providing a marketing page corresponding to the registered one or more setting information, and store the mapping with the unique address information, , by checking whether the start date and time set on the marketing page or the deadline set on the marketing page has elapsed based on the current date and time, and set the status of the marketing page to a standby state if it is before the start date and time has elapsed, or and, after the start date and time has elapsed and before the deadline elapses, set or maintain the state of the marketing page including the content output area to an active state, and close the state of the marketing page when the deadline has elapsed It relates to how to set or maintain a state.

Recently, O2O (Online to Offline)-based services that combine online and offline are closely in contact with consumers' lives in various fields, and are rapidly growing overseas as well.

Consumers searched for and purchased products using various shopping channels such as online, offline, and mobile. It entered the video service search market and advertising market, and gained attention as one-person media commerce such as influencers and BJs appeared.

In general, large-scale online shopping malls with storefronts have marketing and high sales commissions through huge publicity costs, but they can be exposed through high recognition and conveniently provide product/sales management tools. In addition, although development/management/promotion/marketing is difficult for its online shopping mall, independence is guaranteed and low fees are provided.

On the other hand, in the case of sales through influencers, it is difficult to recruit influencers, and although it is a variable sales fee, it is possible to sell small items in bulk. In addition, sales through SNS emphasize the limitations of direct promotion through SNS and the characteristics and experience of using SNS, but have the advantage of being able to direct marketing through acquaintances and low publicity costs.

As such, various online sales methods each have their own strengths and weaknesses. In the end, it is time to find a new business model that can take only the advantages while complementing the disadvantages of each sales method.

In other words, it is a user-friendly, simple and intuitive smart platform that connects and converges content and products to produce synergy, create product value by utilizing numerous video resources such as YouTube, and market according to changes in various environments and customers. It is time for a business model that applies to and commerce.

On the other hand, in order to conduct an on-offline promotion, a website or page related to the promotion is required. In the past, in the process of preparing for each promotion, it was necessary to order a website or page related to the promotion from a specialized company, produce it, open it according to the promotion period, and operate and manage it during the promotion period. There is a problem that takes

On the other hand, such promotion-related websites or pages can be produced internally without ordering from a specialized company, but in this case, a separate professional manpower is required. If such a manpower already exists, a separate cost is not used, but if not, there is a problem that a separate cost is required.

On the other hand, such a promotion-related website or page can be produced using a template-based page production method (Patent Registration Publication No. 10-0727066 (June 04, 2007)) without using a professional company or professional manpower, but the conventional The template-based page creation tool has a difficult problem in producing a website or page suitable for various promotions as only a normal page production is possible.

An object of the present invention for solving the above problems is to determine the unique address information of the marketing website or marketing page when a marketing website creation or marketing page production request in the marketing website is requested through a user terminal, and the user By providing a page production interface for producing a page including a page area for marketing designated as a terminal, configured for a designated page area of the marketing page, and promotion related to the marketing page (or at least one product) Real-time content output for promotion content or real-time promotion, and one or more setting information for marketing start and deadline settings are registered, and marketing page information is configured to provide a marketing page corresponding to the registered one or more setting information. to store the mapping with the unique address information, and check whether the start date set on the marketing page or the deadline set on the marketing page has elapsed based on the current date and time, and if the start date and time has elapsed, the marketing Set or maintain the status of the page as a standby state, set or maintain the status of the marketing page including the content output area in an active state when the start date and time has passed and before the deadline has elapsed, and the deadline has elapsed In one case, it is to provide a marketing website operating method for setting or maintaining the state of the marketing page to a closed state.

According to the present invention, the marketing website operating method that is executed through an operating server that creates or operates a marketing website of a specified structure is the marketing website when a marketing website creation or marketing page production is requested in the marketing website through a user terminal. Or a first step of determining the unique address information of the p th (p ≥ 1) marketing page, and for producing a p th marketing page including R (R ≥ 1) page areas for marketing designated as the user terminal Promotional content or real-time produced for promotion related to the p-th marketing page (or related to the designated marketing) while receiving one or more setting information for configuring the designated page area of the p-th marketing page by providing a page production interface Start date for receiving registration of content setting information for including a content output area for outputting real-time content for promotion in a designated page area within the p-th marketing page, and setting a start date and time to start marketing through the p-th marketing page A second step of receiving time setting information and deadline setting information for setting a deadline to close marketing through the pth marketing page, and R page areas for marketing designated based on the registered one or more setting information is set to output promotional content or real-time content corresponding to the content setting information to a designated page region among the R page regions, and a start date and time corresponding to the start date and time setting information is set, and corresponds to the deadline setting information A third step of composing and storing the p-th marketing page information for providing the p-th marketing page with a set deadline to be mapped with the unique address information, and the elapse of the start date and time set in the p-th marketing page based on the current date and time A fourth step of confirming whether or not the deadline set on the p-th marketing page has elapsed; After the lapse of and before the expiration of the deadline, the state of the p-th marketing page including the content output area is set or maintained in an active state, and when the deadline has elapsed, the state of the p-th marketing page is set to the closed state or a fifth step of maintaining.

According to the present invention, the first step is to provide an address setting interface for selecting or inputting domain information of a designated address system to be included in the unique address information of the marketing website or the pth marketing page to the user terminal and setting the domain. This may include the step of receiving information set.

According to the present invention, in the first step, when the domain information set through the address setting interface is domain information owned by the user and the unique address information of the landing page of the marketing website is set through the set domain information, the set domain It may include the step of setting the information as the unique address information of the landing page of the marketing website.

According to the present invention, the first step is specified when the domain information set through the address setting interface is domain information owned by the user and the unique address information of the p-th marketing page of the marketing website is set through the set domain information. The method may include setting parameter information corresponding to a designated address system based on a parameter setting rule, and setting the unique address information by combining the set domain information and parameter information.

According to the present invention, in the first step, when the domain information set through the address setting interface is domain information automatically or manually selected from among the specified domain information, a parameter corresponding to a specified address system based on a specified parameter setting rule It may include setting information and setting the unique address information by combining the set domain information and parameter information.

According to the present invention, when a single marketing page is included in the marketing website, the method may include mapping unique address information of a landing page of the marketing website with unique address information of the marketing page.

According to the present invention, when the marketing website includes a plurality of marketing pages, generating a landing page including a list of the plurality of marketing pages; and generating unique address information of the landing page of the marketing website. It may include the step of setting the unique address information of the landing page.

According to the present invention, the unique address information may be included in link information of an SNS advertisement or an online advertisement.

According to the present invention, the unique address information may include domain information of a designated address system and user identification parameter information for identifying a user who provides marketing through the marketing website on the designated address system.

According to the present invention, the user identification parameter information may include user identification information for uniquely identifying the user, or information obtained by encrypting user identification information for uniquely identifying the user in a specified manner.

According to the present invention, the user identification information may be stored in mapping with the user account information for which the settlement amount corresponding to marketing through the marketing website is to be settled.

According to the present invention, the unique address information may include domain information of a specified address system and marketer identification parameter information for identifying a marketer who performs marketing related to the marketing website on the specified address system.

According to the present invention, the marketer identification parameter information may include marketer identification information for uniquely identifying a marketer, or may include information obtained by encrypting marketer identification information for uniquely identifying a marketer in a specified manner.

According to the present invention, the marketer identification information may be stored in mapping with the marketer account information to receive the marketer's marketing-related amount, among the settlement amounts corresponding to marketing through the marketing website.

According to the present invention, the unique address information includes domain information of a specified address system, user identification parameter information for identifying a user who provides marketing through the marketing website on a specified address system, and the marketing on a specified address system. Marketer identification parameter information for identifying a marketer who performs website-related marketing may be included.

According to the present invention, the user identification parameter information includes user identification information that uniquely identifies the user, or includes information obtained by encrypting user identification information that uniquely identifies the user in a specified manner, and the marketer identification parameter The information may include marketer identification information uniquely identifying the marketer, or may include information obtained by encrypting marketer identification information uniquely identifying the marketer in a specified manner.

According to the present invention, the marketer identification information is stored in mapping with the marketer account information to receive the amount related to marketing of the marketer among the settlement amounts corresponding to marketing through the marketing website, and the user identification information is the marketing The amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the website may be mapped and stored with user account information to be settled.

According to the present invention, the unique address information includes domain information of a specified address system and user identification parameter information for identifying a user who provides marketing through the p-th marketing page of the marketing website on the specified address system. can be done

According to the present invention, the unique address information may include domain information of a designated address system and marketer identification parameter information for identifying a marketer who performs marketing related to the p-th marketing page of the marketing website on the designated address system. can

According to the present invention, the unique address information includes: domain information of a designated address system; user identification parameter information for identifying a user who provides marketing through the p-th marketing page of the marketing website on the designated address system; Marketer identification parameter information for identifying a marketer who performs marketing related to the p-th marketing page of the marketing website on the address system may be included.

According to the present invention, the unique address information may include domain information of a designated address system.

According to the present invention, the unique address information may further include parameter information of a designated address system.

According to the present invention, the unique address information is stored in mapping with user identification information that uniquely identifies a user who operates the marketing website or provides marketing through the marketing website, and the user identification information is the marketing web A settlement amount corresponding to marketing through the site may be mapped and stored with user account information to be settled.

According to the present invention, the unique address information is mapped and stored with marketer identification information that uniquely identifies a marketer who performs marketing related to the marketing website, and the marketer identification information is calculated corresponding to marketing through the marketing website. Of the amount, the amount related to the marketing of the marketer may be mapped and stored with the marketer account information to be settled.

According to the present invention, the unique address information is mapped and stored with user identification information that uniquely identifies a user who provides marketing through the p-th marketing page of the marketing website, and the user identification information is, A settlement amount corresponding to marketing through the p-th marketing page may be mapped and stored with user account information to be settled.

According to the present invention, the unique address information is stored in mapping with marketer identification information that uniquely identifies a marketer who performs marketing related to the p-th marketing page of the marketing website, and the marketer identification information is the first of the marketing website. The amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the p marketing page may be mapped and stored with the marketer account information to be settled.

According to the present invention, the promotional content may include video content produced for promotion related to the p-th marketing page (or related to a designated marketing).

According to the present invention, the promotional content may include video content produced by exposing people or products for promotion related to the p-th marketing page (or related to designated marketing).

According to the present invention, the promotion content is registered in a designated content providing server that provides the designated video content, and the content setting information may include content connection information for connecting the promotion content registered in the content providing server. have.

According to the present invention, the second step comprises the steps of registering content setting information including content connection information for linking promotional content registered to a designated content providing server through a user terminal, and the content included in the content setting information. Connecting to the content providing server based on the connection information and authenticating the validity of the promotion content registered in the content providing server, and when the validity of the promotion content is authenticated, a content output area for outputting the promotional content It may be made including the step of setting to be included in the designated page area in the p-th marketing page.

According to the present invention, the validity authentication of the promotional content includes whether the valid reproduction authentication of the promotional content registered in the content providing server and the reproduction quality of the promotional content registered in the content providing server include a reproduction quality equal to or greater than a preset resolution. It may include validation of at least one of reproduction quality authentication to be checked.

According to the present invention, the validity authentication of the promotional content includes video content authentication that confirms whether the promotional content registered in the content providing server includes a promotion-related content through pattern recognition of video data while playing, the content providing server Audio content authentication that checks whether promotional content is included through pattern recognition of audio data while playing promotional content registered in Video conformity certification to check whether it contains deliberation violations, audio conformity certification to check whether it contains specified deliberation violations through pattern recognition for audio data while playing promotional content registered in the content providing server, to the content providing server String conformity verification of string relationship between the promotion and the string included in the title or description related to the registered promotional content, and string conformity to check whether the string included in the title or description related to the promotional content registered in the content providing server contains the specified deliberation violation It may further include validation of at least one of the authentications.

According to the present invention, the real-time content is generated in real time through a designated video device at a designated place for promotion related to the p-th marketing page (or related to designated marketing) and is transmitted in real time through a designated live channel based on the Internet. It can be made including real-time video content

According to the present invention, the real-time content is transmitted in real time through a content providing server capable of transmitting real-time video content generated in real time through a designated video device in real time through a designated live channel, and the content setting information is configured by the content providing server. It may include content connection information that is scheduled to be transmitted in real time through the real-time transmission or that connects real-time content that is transmitted in real time.

According to the present invention, the second step comprises the steps of registering content setting information including content connection information for linking real-time content to be transmitted in real time or to be transmitted in real time through a content providing server designated through a user terminal; Connecting to the content providing server based on the content connection information included in the content setting information and authenticating the validity of the real-time content registered in the content providing server, and outputting the real-time content when the validity of the real-time content is authenticated and setting a content output area to be included in a designated page area in the p-th marketing page.

According to the present invention, the validity authentication of the real-time content is a transmission schedule authentication for confirming whether the real-time content is scheduled to be transmitted at a specified time in the future through the content providing server, and the real-time content is transmitted in real time through the content providing server At least one of validity authentication of at least one of real-time transmission authentication for checking whether can

According to the present invention, the validation of the real-time content is authentication of the character string relationship between the promotion and the string included in the title or description related to the real-time content scheduled to be transmitted through the content providing server or transmitted in real time, and transmitted through the content providing server It may further include validation of at least one of string conformity certification for confirming whether a string included in a title or description related to scheduled or real-time content transmitted in real time includes a designated deliberation violation.

According to the present invention, the validity authentication of the real-time content is a state change authentication for confirming whether the real-time content transmitted in real-time through the content providing server is in the form of moving picture content and is registered. The method may further include validation of at least one of reproduction quality authentication for confirming whether the reproduction quality of the switched content includes a reproduction quality equal to or higher than a preset resolution.

According to the present invention, when the state of the real-time content is changed in the form of video content and registered, authenticating the validity of the promotion content with the changed state, and outputting the promotion content when the validity of the promotion content is authenticated and setting the content output area to be included in a designated page area in the p-th marketing page.

According to the present invention, the start date and time includes a designated date and time within a range of start dates and times between the present point in time when the p-th marketing page is produced and a designated future point in time, and the deadline includes a future point in time designated after the start date and time. It may include a specified date and time or a specified period from the start date and time within a range of deadlines between.

According to the present invention, in the case of outputting real-time content scheduled to be transmitted at a future time through the p-th marketing page, the start date and time is the same as the scheduled start date and time of transmission of the real-time content within the range of the start date and time, or before or within a specified range. The following date and time are included as the basic date and time and can be set by the user within the range of the start date and time. Among the period range, a period equal to or within a specified range of the transmission period of the real-time content is included as a basic date and time, and can be set by the user within the range of the deadline or period.

According to the present invention, in the second step, when the real-time content scheduled to be transmitted at a future time is output through the p-th marketing page, the start date and time corresponding to the start date and time setting information registered through the user terminal is the real-time content. Authenticates whether it is the same as the scheduled transmission start date and time or is included in the date range before or after the specified range, and the deadline corresponding to the deadline setting information registered through the user terminal is within the date range after the scheduled delivery end date and time of the real-time content The method may further include authenticating whether a deadline included or corresponding to the deadline setting information is included in a period after the transmission period of the real-time content.

According to the present invention, when outputting real-time content that is currently being transmitted in real-time through the p-th marketing page, the start date and time is the same as the current date and time of the real-time content in the start date range, or a date and time after a specified range is the default. Included as a date and time and can be set by a user within the range of the start date and time, the deadline may be the same as the expected end date of transmission of the real-time content from within the range of the deadline, or a date and time before or after within a specified range or within the range of the period. A period equal to or within a specified range of the transmission period of the real-time content is included as a basic date and time, and can be set by a user within the range of the deadline or period.

According to the present invention, in the second step, when the real-time content currently being transmitted in real-time is output through the p-th marketing page, the start date and time corresponding to the start date and time setting information registered through the user terminal is the current content of the real-time content. Authenticate whether the date and time are the same as the date and time or fall within the specified range, and the deadline corresponding to the deadline setting information registered through the user terminal is included in the date and time range after the scheduled end date and time of the transmission of the real-time content, or the deadline The method may further include authenticating whether the deadline corresponding to the time setting information is included in a period range after the transmission period of the real-time content.

According to the present invention, the second step further comprises the step of receiving registration of automatic closing condition setting information for setting an automatic closing condition to be automatically closed before a deadline after starting marketing through the p-th marketing page, The third step further includes the step of setting the automatic closing condition on the p-th marketing page, and the fourth step is, after the start date and time has elapsed and before the deadline, the p-th marketing page is Further comprising the step of checking whether a set automatic closing condition is satisfied, wherein the fifth step is when the automatic closing condition is satisfied in a state before the end of the start date and time has passed after the start date and time of the pth marketing page The method may further include setting or maintaining the state to a closed state.

According to the present invention, the automatic closing condition may include a condition for the number of accumulated sales to automatically close the sale of the product when the product is sold through the p-th marketing page.

According to the present invention, the fourth step includes calculating the cumulative sales number of products sold after starting marketing through the p-th marketing page, and the calculated cumulative sales number automatically closes the p-th marketing page. and checking whether or not it is equal to or greater than a condition of the cumulative number of sales corresponding to the condition, wherein the fifth step is to determine the state of the p-th marketing page when the calculated cumulative number of sales is equal to or greater than the condition of the cumulative number of sales. This may include setting or maintaining a finished state.

According to the present invention, the automatic closing condition may include a condition for the cumulative number of sales for each i product to automatically close the sale of the product when the product is sold through the p-th marketing page.

According to the present invention, the fourth step includes calculating the cumulative sales number of i products sold after starting marketing through the p-th marketing page, and at least one of the calculated cumulative sales numbers for each i product. confirming whether the cumulative number of sales of is equal to or greater than the condition of the cumulative number of sales for each i product corresponding to the automatic closing condition of the pth marketing page, wherein the fifth step includes the calculated cumulative sales for each of the i products and setting or maintaining the state of the p-th marketing page as a closed state when the cumulative sales number of at least one of the sales numbers is equal to or greater than the condition of the cumulative sales number for each of the i products.

According to the present invention, the automatic closing condition may include a condition for an accumulated sales amount to automatically close the sale of the product when the product is sold through the p-th marketing page.

According to the present invention, the fourth step comprises the steps of calculating the cumulative sales amount of products sold after starting marketing through the p-th marketing page, and the calculated cumulative sales amount automatically closes the p-th marketing page. and checking whether or not it is equal to or greater than a condition of the accumulated sales amount corresponding to the condition, wherein the fifth step is to determine the state of the p-th marketing page when the calculated accumulated sales amount is equal to or greater than the condition of the accumulated sales amount. This may include setting or maintaining a finished state.

According to the present invention, in the fifth step, if the automatic closing condition is not satisfied in a state after the start date and time has elapsed and before the deadline has elapsed, the p-th marketing page including the content output area is set to an active state. It may be made to further include the step of setting or maintaining.

According to the present invention, by providing an address setting interface for changing or setting the domain information of the unique address information mapped with the p-th marketing page to the user terminal according to the request of the user terminal, the domain information of the specified address system is set The method may further include: determining unique address information to be mapped with the p-th marketing page using the set domain information; and mapping and storing the p-th marketing page information and the determined unique address information. have.

According to the present invention, in the fifth step, when the customer terminal requests the p-th marketing page by using the unique address information, the p-th marketing page including the content output area waits before the start date and time has elapsed Providing a p th standby notification page for notifying the status to the customer terminal, and providing a p th marketing page including the content output area to the customer terminal after the start date and time has elapsed and before the deadline elapses, When the deadline has elapsed, the method may further include providing a p-th deadline notification page to the customer terminal for notifying the closing state of the p-th marketing page including the content output area.

According to the present invention, the p-th waiting notification page may include a page for outputting content for notifying to wait for the start of the p-th marketing page.

According to the present invention, the p-th waiting notification page may include a page for outputting the start date and time set in the p-th marketing page.

According to the present invention, the p-th waiting notification page is a page that calculates and outputs the remaining time for each designated time unit until the start date and time set in the p-th marketing page based on the current date and time of providing the p-th waiting notification page. can be included.

According to the present invention, the p-th waiting notification page may include a page for outputting by inactivating each page area included in the p-th marketing page.

According to the present invention, the deactivation process includes outputting a semi-transparent gray color overlapping color on each page area of the p-th marketing page, inactivating a user operation for a designated page area of the p-th marketing page, or the p-th marketing page. It may include at least one of a process of inactivating the output of the promotion content or the real-time content through the content output area included in the designated page area of the marketing page.

According to the present invention, the p-th closing notification page may include a page for outputting content for notifying the closed state of the p-th marketing page.

According to the present invention, the p-th deadline notification page may include a page for outputting a deadline set in the p-th marketing page.

According to the present invention, the p-th closing notification page may include a page for outputting by inactivating each page area included in the p-th marketing page.

According to the present invention, when a p-th marketing page including the content output area is provided to the customer terminal, calculating a settlement amount corresponding to marketing through the p-th marketing page; When the user identification parameter information is included in the address information, the user identification information corresponding to the user identification parameter information may include performing a procedure of setting the settlement amount to the user.

According to the present invention, when a p-th marketing page including the content output area is provided to the customer terminal, calculating a settlement amount corresponding to marketing through the p-th marketing page; When the address information includes marketer identification parameter information, performing a procedure of settling an amount corresponding to marketing among the settlement amount to the marketer using the marketer identification information corresponding to the marketer identification parameter information. .

According to the present invention, when a p-th marketing page including the content output area is provided to the customer terminal, calculating a settlement amount corresponding to marketing through the p-th marketing page; When the address information includes user identification parameter information and marketer identification parameter information, the user identification information corresponding to the user identification parameter information and the marketer identification information corresponding to the marketer identification parameter information are used to provide the marketer with marketing from the settlement amount. It may include the step of calculating the corresponding amount and performing a procedure of calculating the remaining amount to the user.

According to the present invention, when a p-th marketing page including the content output area is provided to the customer terminal, calculating a settlement amount corresponding to marketing through the p-th marketing page; When address information and user identification information are mapped, the method may include performing a procedure of calculating the settlement amount to the user by using the user identification information.

According to the present invention, when a p-th marketing page including the content output area is provided to the customer terminal, calculating a settlement amount corresponding to marketing through the p-th marketing page; When the address information and the marketer identification information are mapped, the method may include performing a procedure of calculating an amount corresponding to marketing among the settlement amount to the marketer by using the marketer identification information.

According to the present invention, when a p-th marketing page including the content output area is provided to the customer terminal, calculating a settlement amount corresponding to marketing through the p-th marketing page; When address information, user identification information, and marketer identification information are mapped, the user identification information and the marketer identification information are used to settle the amount corresponding to marketing among the settlement amount to the marketer, and the remaining amount to the user This may include the step of

According to the present invention, there is an advantage of generating or operating a marketing website that is automatically born or dies according to a specified life cycle through a simple interface operation.

In addition, according to the present invention, there is an advantage of using the marketing website for promotion without a separate operation operation process by matching the life cycle of the generated marketing website with a designated promotion period.

In addition, there is an advantage in that it is possible to provide a new type of differentiated promotion service through content-oriented, interesting and high-quality videos together with high-level creators.

1 is a diagram showing the configuration of a system for operating a promotion-linked marketing website according to an embodiment of the present invention.
2 is a diagram illustrating a process of registering setting information for creating a marketing website or a marketing page in a marketing website according to an embodiment of the present invention.
3 is a diagram illustrating a process of operating a marketing page based on one or more registered setting information according to an embodiment of the present invention.
4 is a diagram illustrating a settlement process according to the operation of a marketing page according to an embodiment of the present invention.

Hereinafter, the principle of operation of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. However, the drawings shown below and the description to be given below relate to a preferred implementation method among various methods for effectively explaining the characteristics of the present invention, and the present invention is not limited only to the following drawings and description.

That is, the following embodiment corresponds to an embodiment of a preferred union type among numerous embodiments of the present invention, and an embodiment in which a specific configuration (or step) is omitted in the following embodiment, or a specific configuration (or step) An embodiment in which a function implemented in a function is divided into a specific configuration (or step), or an embodiment in which a function implemented in two or more configurations (or step) is integrated into any one configuration (or step), a specific configuration (or step) Embodiments in which the order of operation is replaced, etc. are clearly stated to be within the scope of the present invention, even if not separately mentioned in the following embodiments. Accordingly, it is clearly specified that various embodiments corresponding to a subset or a complement can be divided retroactively from the filing date of the present invention based on the following examples.

In addition, in the following description of the present invention, if it is determined that a detailed description of a related well-known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. And the terms to be described later are terms defined in consideration of functions in the present invention, which may vary depending on the intention or custom of the patient or operator. Therefore, the definition should be made based on the content throughout the present invention.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those of ordinary skill in the art to which the present invention belongs. only

1 is a diagram showing the configuration of a system for operating a promotion-linked marketing website according to an embodiment of the present invention.

In more detail, FIG. 1 is a page for marketing that determines the unique address information of the marketing website or the marketing page when a marketing website creation or marketing page production request is made in the marketing website through the user terminal, and designated as the user terminal. By providing a page production interface for producing a page including an area, a designated page area configuration of the marketing page and promotional content produced for promotion related to the marketing page (or at least one product) or for real-time promotion Real-time content output and one or more setting information for marketing start and deadline settings are registered, and marketing page information for providing a marketing page corresponding to the registered one or more setting information is mapped with the unique address information Store, check whether the start date and time set in the marketing page or the deadline set in the marketing page has elapsed based on the current date and time, and if it is before the start date and time has elapsed, the status of the marketing page is set to a standby state. setting or maintaining, setting or maintaining the state of the marketing page including the content output area in an active state when the start date and time has elapsed and before the deadline elapses, and the state of the marketing page when the deadline has elapsed As shows the configuration of a system to set or maintain the in the finished state, those skilled in the art to which the present invention belongs, refer to and/or modify this figure 1 to various implementations of the configuration of the system A method (eg, an implementation method in which some components are omitted, subdivided, or combined) may be inferred, but the present invention includes all of the inferred implementation methods, and only the implementation method shown in FIG. 1 is used. Its technical characteristics are not limited.

The system of the present invention accesses the operation server 100 to request the creation of a marketing website or the production of a marketing page within the marketing website, and R (R≥1) page areas for marketing designated from the operation server 100 . A function of receiving a page production interface for producing a p-th marketing page comprising a function, and one or more setting information for configuring a designated page area of the p-th marketing page with the operation server 100 through the page production interface a function of registering the p-th marketing page, and a content output area for outputting real-time content for real-time promotion or promotional content produced for promotion related to the p-th marketing page (or related to designated marketing) to a designated page in the p-th marketing page. A function of registering content setting information for inclusion in the area, setting start date and time setting information for setting a start date and time to start marketing through the p-th marketing page, and setting a deadline to close marketing through the p-th marketing page A user terminal 135 having a function of registering deadline date and time setting information, a function of accessing the operation server 100 to request a p-th marketing page using unique address information, and the operation server 100 a function of receiving a p th standby notification page for notifying the standby state of the p th marketing page including the content output area when the start date and time has elapsed from the a function of receiving a p-th marketing page including the content output area in case of a function, and a function of receiving a p-th closing notification page for notifying the closing state of the p-th marketing page including the content output area when the deadline has elapsed When a marketing website creation or marketing page production request in a marketing website is requested through a customer terminal 140 having a function of determining, and the user terminal One or more settings for configuring a designated page area of the p-th marketing page by providing a page production interface for producing a p-th marketing page including R (R ≥ 1) page areas for marketing designated as (135) While receiving information registration, the content output area for outputting the promotion content produced for the promotion related to the p-th marketing page (or related to the designated marketing) or the real-time content for the real-time promotion is set as the designated page area in the p-th marketing page. Start date and time setting information for setting a start date and time to start marketing through the p-th marketing page, registering content setting information for inclusion in the p-th marketing page, and a deadline for setting a deadline for closing marketing through the p-th marketing page Promotional content or real-time corresponding to the content setting information in a designated page area among the R page areas, including a function of receiving setting information registration, and R page areas for marketing designated based on the registered one or more setting information The unique address by configuring p-th marketing page information for providing a p-th marketing page set to output content, a start date and time corresponding to the start date and time setting information is set, and a deadline corresponding to the deadline set information is set A function of storing information and mapping, a function of confirming whether the start date and time set in the p-th marketing page has elapsed or the deadline set in the p-th marketing page has elapsed based on the current date and time, and the elapse of the start date and time If before, the state of the p-th marketing page is set or maintained as a standby state, and after the start date and time has elapsed and before the deadline has elapsed, the state of the p-th marketing page including the content output area is set to an active state Alternatively, it may include an operation server 100 that performs a function of maintaining or setting or maintaining the state of the p-th marketing page as a closed state when the deadline has elapsed.

The user terminal 135 is a generic term for a computer device used by a user who requests the creation of a marketing website or the production of a marketing page within the marketing website by accessing the operation server 100 that creates or operates a marketing website of a specified structure. , including at least one of a wired terminal such as a computer or a laptop connected to a wired network, and a wireless terminal such as a mobile phone, a smart phone, a tablet PC, and a laptop connected to a wireless network. Preferably, the user can access the operation server 100 through the user terminal 135 to perform identification and user authentication for the user, and the user terminal 135 is the operation server 100 . A function of receiving a page production interface for producing a p-th marketing page including R (R≥1) page areas for designated marketing from A function of registering one or more setting information for constituting a designated page area of a marketing page, and outputting promotional content produced for promotion related to the p-th marketing page (or related to designated marketing) or real-time content for real-time promotion a function of registering content setting information for including a content output area for performing a content in a designated page area within the p-th marketing page, and starting date and time setting information for setting a start date and time to start marketing through the p-th marketing page; A function of registering deadline setting information for setting a deadline to close marketing through the pth marketing page, and a designated address system to be included in the unique address information of the marketing website or the pth marketing page from the operation server 100 A function of receiving an address setting interface to set by selecting or inputting domain information of a function to set the domain information, and a function of receiving content setting information including content connection information linking the promotional content registered in a designated content providing server And, a function of registering content setting information including content connection information that is scheduled to be transmitted in real time through a designated content providing server or that connects real-time content that is transmitted in real time, and the p-th marketing page and mapping from the operation server 100 It includes one or more functions among functions of receiving an address setting interface for changing or setting domain information of unique address information to be provided and setting domain information of a specified address system, and designated for the above functions according to the implementation method A program or application for performing at least one or more procedures may be installed, and some of these may be implemented through a web method. Hereinafter, even if there is no separate mention, the functions described with the user terminal 135 as the main body are clearly implemented through a program (or app) installed in the user terminal 135 or a web method.

The customer terminal 140 is a generic term for a computer device used by a customer who requests a p-th marketing page using unique address information by accessing the operating server 100 that creates or operates a marketing website of a specified structure. It includes at least one of a wired terminal such as a connected computer and a notebook computer, and a wireless terminal such as a mobile phone, a smart phone, a tablet PC, and a notebook computer connected to a wireless network. Preferably, the customer can access the operation server 100 through the customer terminal 140 to perform identification and user authentication for the customer, and the customer terminal 140 is the operation server 100 . a function of receiving a p th standby notification page for notifying the standby state of the p th marketing page including the content output area when the start date and time has elapsed from the a function of receiving a p-th marketing page including the content output area in case of a function, and a function of receiving a p-th closing notification page for notifying the closing state of the p-th marketing page including the content output area when the deadline has elapsed A program or application that includes one or more of the functions and performs at least one or more procedures designated for the functions according to the implementation method may be installed, and some of these functions may be implemented through a web method. . Hereinafter, even if there is no separate mention, the function described with the customer terminal 140 as the main body is to be clearly clarified that it is implemented through a program (or app) installed in the customer terminal 140 or a web method.

Referring to FIG. 1, the operation server 100 includes an information determining unit 105 that determines unique address information of a marketing website or marketing page, and one or more for configuring a designated page area or including it in a designated page area. An information registration unit 110 for registering setting information, a mapping storage unit 115 for configuring marketing page information corresponding to the registered one or more setting information and storing the mapping and storing the unique address information, and a start date set in the marketing page A progress check unit 120 to check whether the time or deadline has elapsed, a status setting unit 125 to set or maintain the status of the marketing page depending on whether the opening date and time or the deadline has elapsed, and to the customer terminal It may be configured to include a settlement processing unit 130 that calculates a settlement amount corresponding to marketing through a marketing page including the provided content output area and performs settlement processing.

On the other hand, although the embodiment of this figure 1 shows the operation server 100 in the form of one server for convenience, the embodiment implementing the operation server 100 is not limited thereto, and the operation server 100 has two It may be implemented in the form of a combination of the above servers or a server system, or may be implemented in the form of software mounted on a pre-built server, and the present invention includes all such embodiments.

In addition, according to the present invention, the operation server 100 may include a server that operates a marketing website, but also operates a marketing website generating system for automatically generating a marketing website.

The information determining unit 105 determines the unique address information of the marketing website or the pth (p≥1) marketing page when a marketing website creation or marketing page production request is made in the marketing website through the user terminal 135 . do.

According to the implementation method of the present invention, the marketing website may include one marketing page, and the marketing page may include a function of a landing page of the marketing website.

According to the embodiment of the present invention, the marketing website may include a plurality of marketing pages, and may include landing pages for the plurality of marketing pages.

According to the embodiment of the present invention, the landing page may include a page displaying a list of a plurality of marketing pages included in the marketing website.

According to the embodiment of the present invention, the information determining unit 105 selects or sets domain information of a designated address system to be included in the unique address information of the marketing website or the p-th marketing page with the user terminal 135. The domain information may be set by providing an address setting interface. For example, a user may select domain information to be used by the user from among a plurality of preset domain information, and the user may input proprietary domain information.

Here, when the domain information set through the address setting interface is domain information owned by the user and the unique address information of the landing page of the marketing website is set through the set domain information, the information determining unit 105 sets the set domain The information may be set as unique address information of a landing page of the marketing website. For example, if the user owns the domain abc.co.kr and wants to set this domain as the unique address information of the marketing website, the landing page address of the marketing website is abc. You can set to use the domain com.kr as it is.

In addition, when the domain information set through the address setting interface is domain information owned by the user, and the information determining unit 105 sets the unique address information of the p-th marketing page of the marketing website through the set domain information, the designated Based on the parameter setting rule, parameter information corresponding to a designated address system may be set, and the set domain information and parameter information may be combined to set the unique address information.

In addition, when the domain information set through the address setting interface is domain information automatically or manually selected by a user from among the specified domain information, the information determining unit 105 is configured to configure a parameter corresponding to a specified address system based on a specified parameter setting rule. Information may be set, and the set domain information and parameter information may be combined to set the unique address information.

On the other hand, according to the embodiment of the present invention, when the marketing website includes one marketing page, the information determining unit 105 sets the unique address information of the landing page of the marketing website to the unique address of the marketing page. information can be mapped.

In addition, according to the implementation method of the present invention, when the information determining unit 105 includes a plurality of marketing pages in the marketing website, it generates a landing page including a list of the plurality of marketing pages, and the marketing The unique address information of the landing page of the website may be set as the unique address information of the generated landing page.

According to the present invention, the unique address information may be included in link information of an SNS advertisement or an online advertisement.

On the other hand, the unique address information according to the first embodiment of the present invention includes domain information of a designated address system and a user for identifying a user who operates the marketing website on the designated address system or provides marketing through the marketing website. It may include identification parameter information. For example, the user is the subject (individual/company/enterprise) that provides direct marketing, and the user creates a marketing website and the user (or an employee who pays a separate salary or a celebrity/influencer/influencer contracted for a separate amount) It may include the case of a company/store that conducts promotions (= production and registration of promotional content or broadcasting of real-time content) through an agent, etc.).

Here, the user identification parameter information may include user identification information uniquely identifying the user, or may include information obtained by encrypting user identification information uniquely identifying the user in a specified manner.

In addition, the user identification information may be stored in mapping with user account information to receive a settlement amount corresponding to marketing through the marketing website.

The unique address information according to the second embodiment of the present invention may include domain information of a designated address system and marketer identification parameter information for identifying a marketer who performs marketing related to the marketing website on the designated address system. For example, a separate company/enterprise is the subject of providing marketing, but the user creates a marketing website as a marketer, and the user (or an employee who pays a separate salary or a celebrity/influencer/agent contracted for a separate amount) A marketer who conducts promotions (=produces and registers promotional content, or broadcasts real-time content) through promotions, etc.) cases may be included.

Here, the marketer identification parameter information may include marketer identification information for uniquely identifying a marketer, or may include information obtained by encrypting marketer identification information for uniquely identifying a marketer in a specified manner.

In addition, the marketer identification information may be stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the marketing website. For example, an amount excluding an amount corresponding to marketing among the settlement amounts corresponding to marketing through the marketing website may be settled into an account of a provider corresponding to a separate company/business operator providing the corresponding marketing.

The unique address information according to the third embodiment of the present invention includes domain information of a specified address system and a user identification parameter for identifying a user who operates the marketing website or provides marketing through the marketing website on the specified address system. It may include information and marketer identification parameter information for identifying a marketer who performs marketing related to the marketing website on a specified address system. For example, the user is the subject (individual/company/store) that provides direct marketing, and the user hires/affiliates a separate marketer to promote promotion (=produce and register promotional content or broadcast real-time content); and This may include a case where the address information of a marketing website including a designated promotion is distributed on the Internet/SNS by hiring/affiliating a separate marketer.

Here, the user identification parameter information includes user identification information that uniquely identifies the user, or includes information obtained by encrypting user identification information that uniquely identifies the user in a specified manner, and the marketer identification parameter information includes: It may include marketer identification information uniquely identifying the marketer, or may include information obtained by encrypting marketer identification information uniquely identifying the marketer in a specified manner.

In addition, the marketer identification information is stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the marketing website, and the user identification information, the marketing website The amount related to the marketing of the marketer among the settlement amount corresponding to the marketing through the user account information to be settled may be mapped and stored.

The unique address information according to the fourth embodiment of the present invention includes domain information of a designated address system and user identification parameter information for identifying a user who provides marketing through the p-th marketing page of the marketing website on the designated address system. may include For example, while the user is the subject (individual/company/enterprise) providing direct marketing, the user creates the first marketing page of the marketing website and the user (or an employee who pays a separate salary or an entertainer contracted for a separate amount) /Influencers/agents, etc.) may include the case of a company/store that promotes (=produces and registers promotional content or broadcasts real-time content).

Here, the user identification parameter information may include user identification information uniquely identifying the user, or may include information obtained by encrypting user identification information uniquely identifying the user in a specified manner.

In addition, the user identification information may be stored in mapping with user account information to receive a settlement amount corresponding to marketing through the p th marketing page of the marketing website.

The unique address information according to the fifth embodiment of the present invention includes domain information of a designated address system and marketer identification parameter information for identifying a marketer who performs marketing related to the p-th marketing page of the marketing website on the designated address system. can do. For example, a separate company/business entity is the main entity providing marketing, but the user as a marketer creates the p marketing page of the marketing website, and the user (or an employee who pays a separate salary or an entertainer/entertainer contracted for a separate amount) Influencers/agents, etc.) who are a marketer who conducts promotions (=produces and registers promotional content or broadcasts real-time content) and/or sends the address information of the p marketing page including a designated promotion to the Internet/ It may include the case of a marketer spreading on SNS.

Here, the marketer identification parameter information may include marketer identification information for uniquely identifying a marketer, or may include information obtained by encrypting marketer identification information for uniquely identifying a marketer in a specified manner.

In addition, the marketer identification information is stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the p-th marketing page of the marketing website, or It may be stored in mapping with account information of suppliers who manufacture or purchase products sold through the p marketing page and deliver them to users or deliver them to customers.

The unique address information according to the sixth embodiment of the present invention includes domain information of a designated address system, user identification parameter information for identifying a user who provides marketing through the p-th marketing page of the marketing website on the designated address system, and , may include marketer identification parameter information for identifying a marketer who performs marketing related to the p th marketing page of the marketing website on a specified address system. For example, the user is the subject (individual/company/store) that provides direct marketing, and the user hires/affiliates a separate marketer to promote promotion (=produce and register promotional content or broadcast real-time content); and It may include a case where the address information of the p-th marketing page including the designated promotion by hiring/affiliating with a separate marketer is distributed to the Internet/SNS.

Here, the user identification parameter information includes user identification information that uniquely identifies the user, or includes information obtained by encrypting user identification information that uniquely identifies the user in a specified manner, and the marketer identification parameter information includes: It may include marketer identification information uniquely identifying the marketer, or may include information obtained by encrypting marketer identification information uniquely identifying the marketer in a specified manner.

In addition, the marketer identification information is stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the p-th marketing page of the marketing website, and the user identification information, The marketing-related amount of the settlement amount corresponding to marketing through the p-th marketing page of the marketing website may be mapped and stored with user account information to be settled.

The unique address information according to the seventh embodiment of the present invention may include domain information of a designated address system. For example, the address information does not include the user identification parameter information and/or the marketer identification parameter information in the address information, but includes the address information of the conventional method, but the address information and the user identification information and/or the marketer identification information may be mapped and stored internally.

Here, the unique address information may further include parameter information of a designated address system.

In addition, the unique address information is stored in mapping with user identification information that uniquely identifies a user who operates the marketing website or provides marketing through the marketing website, and the user identification information is transmitted through the marketing website. A settlement amount corresponding to marketing may be mapped and stored with user account information to be settled.

In addition, the unique address information is mapped and stored with marketer identification information that uniquely identifies a marketer who performs marketing related to the marketing website, and the marketer identification information is one of the settlement amounts corresponding to marketing through the marketing website. It may be stored in mapping with the marketer account information to be settled the amount related to the marketer's marketing.

In addition, the unique address information is stored in mapping with user identification information uniquely identifying a user who provides marketing through the p-th marketing page of the marketing website, and the user identification information is the p-th marketing of the marketing website. A settlement amount corresponding to marketing through the page may be stored in mapping with user account information to be settled.

In addition, the unique address information is stored in mapping with marketer identification information for uniquely identifying a marketer performing marketing related to the p th marketing page of the marketing website, and the marketer identification information is the p th marketing page of the marketing website The amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the .

The information registration unit 110, after the unique address information of the marketing website or the p-th marketing page is determined through the information determination unit 105, for marketing designated as the user terminal 135 While receiving one or more setting information for configuring a designated page area of the p-th marketing page by providing a page production interface for producing a p-th marketing page including R (R≥1) page areas, the p-th marketing page Content setting information for including a content output area for outputting real-time content for real-time promotion or promotional content produced for promotion related to a marketing page (or related to designated marketing) in a designated page area within the p-th marketing page; It receives registration, and receives start date and time setting information for setting a start date and time to start marketing through the p th marketing page and deadline setting information for setting a deadline for closing marketing through the p th marketing page.

According to the implementation method of the present invention, the promotion content includes text information content produced for promotion related to the p-th marketing page (or related to designated marketing), or related to the p-th marketing page (or designated marketing). Contains image content produced for promotion (related to), sound content produced for promotion associated with the p-th marketing page (or related to designated marketing), or related to (or designated marketing) the p-th marketing page related) may include video content produced for promotion, or may include video content produced by exposing people or products for promotion related to the p-th marketing page (or related to designated marketing).

In addition, according to the embodiment of the present invention, the promotional content is registered in a designated content providing server (eg, YouTube, Afreeca TV, etc.) that provides designated video content, and the content setting information (eg, in addition to content connection information, The title of the video, the description of the video, etc.) may include content connection information (eg, link address information of the registered video, etc.) for linking the promotional content registered in the content providing server.

On the other hand, according to the embodiment of the present invention, the information registration unit 110 is a content setting including content connection information for linking the promotion content registered to the content providing server (not shown separately) specified through the user terminal 135 (not shown) After receiving information registration, accessing the content providing server based on the content connection information included in the content setting information and authenticating the validity of the promotion content registered in the content providing server, when the validity of the promotion content is authenticated A content output area for outputting the promotional content may be set to be included in a designated page area in the p-th marketing page.

Here, the validity authentication of the promotional content includes the validation of valid reproduction of the promotional content registered in the content providing server and the reproduction of confirming whether the reproduction quality of the promotional content registered in the content providing server includes a reproduction quality equal to or higher than a preset resolution. At least one of quality authentication may include validity authentication.

In addition, the validity authentication of the promotion content is a video content authentication that confirms whether the promotion content registered in the content providing server includes the content related to the promotion through pattern recognition for video data while playing the promotional content registered in the content providing server. Audio content authentication that checks whether promotional content is included through pattern recognition of audio data while playing promotional content, and content of deliberation designated through pattern recognition for video data while playing promotional content registered in the content providing server Video conformity certification to check whether it includes, audio conformity certification to check whether it contains specified deliberation violations through pattern recognition for audio data while playing promotional content registered in the content providing server, promotion registered in the content providing server At least among the string conformity certification of verifying the string relationship between the promotion and the text string included in the title or description related to the content, and checking whether the text string included in the title or description related to the promotional content registered in the content providing server contains the specified deliberation violation. It may further include one validation authentication.

Meanwhile, according to the implementation method of the present invention, the real-time content is generated in real time through a designated video equipment at a designated place for promotion related to the p-th marketing page (or related to designated marketing) and at the same time, an Internet-based designated live channel It may include real-time video content transmitted in real time through the

In addition, the real-time content is transmitted in real time through a content providing server capable of transmitting real-time video content generated in real time through a designated video device in real time through a designated live channel, and the content setting information is transmitted in real time through the content providing server It may include content connection information for linking real-time content to be or transmitted in real-time.

On the other hand, the information registration unit 110 receives registration of content setting information including content connection information for connecting real-time content to be transmitted in real time or to be transmitted in real time through a content providing server designated through the user terminal 135, and the content After authenticating the validity of the real-time content registered in the content providing server by accessing the content providing server based on the content connection information included in the setting information, outputting the real-time content when the validity of the real-time content is authenticated The content output area may be set to be included in a designated page area in the p-th marketing page.

Here, the validity authentication of the real-time content is a transmission schedule authentication for confirming whether the real-time content is scheduled to be transmitted at a specified time in the future through the content providing server, confirming whether the real-time content is being transmitted in real time through the content providing server It may include at least one of validity authentication among the real-time transmission authentication and the reproduction quality authentication for checking whether the reproduction quality of the real-time content scheduled to be transmitted through the content providing server or being transmitted in real time includes a reproduction quality equal to or higher than a preset resolution.

In addition, the validation of the real-time content is to be transmitted through the content providing server or transmitted through the content providing server in real time or to be transmitted through the content providing server in real time The method may further include validation of at least one of string conformity certifications for checking whether a string included in a title or description related to the transmitted real-time content includes a specified deliberation violation.

In addition, the validity authentication of the real-time content includes a state change authentication for confirming whether the real-time content transmitted in real time through the content providing server has been changed to a state of a video content and registered state, and the content converted to a form of the video content The method may further include validation of at least one of reproduction quality certifications for confirming whether the reproduction quality of . Here, the information registration unit 110 authenticates the validity of the status-switched promotion content when the real-time content is registered in the form of a video content, and outputs the promotion content when the validity of the promotion content is authenticated It can be set to include a content output area for performing the content in a designated page area in the p-th marketing page.

On the other hand, according to the implementation method of the present invention, the validity authentication of the promotion content is video content authentication that confirms whether the promotion content registered in the content providing server is included through pattern recognition for video data while playing it. , Audio content authentication for confirming whether promotion-related content is included through pattern recognition of audio data while playing the promotional content registered in the content providing server, and video data while playing the promotional content registered in the content providing server Video conformity certification that checks whether the content of the designated review violation is included through pattern recognition, audio conformity certification that checks whether the content of the designated review violation is included through pattern recognition of audio data while playing the promotional content registered in the content providing server; Authentication of the string relationship between the string included in the title or description related to the promotional content registered in the content providing server and the promotion, and the content of the deliberation specified in the string included in the title or description related to the promotional content registered in the content providing server It may further include validation of at least one of the string conformance authentication for checking whether the

On the other hand, according to the implementation method of the present invention, the start date and time includes a designated date and time within a range of start dates and times between the current point in time when the p-th marketing page is produced and a designated future point in time, and the deadline includes the start date and time It may include a designated date and time or a designated period from the start date and time in a range of deadlines between a future time point and a designated future time.

In addition, the start date and time includes a date and time specified in the range of start date and time as a basic date and time, and can be set by the user within the range of start date and time, and the deadline is a date and time specified in the range of the deadline or within the range of the period. The specified period is included as the default date and time, and can be set by the user within the range of the deadline or period.

On the other hand, according to the implementation method of the present invention, when outputting real-time content scheduled to be transmitted at a future time through the p-th marketing page, the start date and time is the same as the scheduled start date and time of transmission of the real-time content within the range of the start date and time, or The date and time before or after within the specified range are included as the basic date and time, and can be set by the user within the range of the start date and time, and the deadline is the same as the scheduled end date of transmission of the real-time content within the range of the deadline or within the specified range. The basic date and time includes the same as or within a specified range as the transmission period of the real-time content among the date and time before or after or within the range of the period, and can be set by the user within the range of the deadline or the period.

Here, when the information registration unit 110 outputs the real-time content scheduled to be transmitted at a future time through the p-th marketing page, the start date and time corresponding to the start date and time setting information registered through the user terminal 135 is the real-time content Authenticates whether it is the same as the scheduled transmission start date and time of , or is included in the date range before or after the specified range, and the deadline corresponding to the deadline setting information registered through the user terminal 135 is after the scheduled delivery end date and time of the real-time content It can be authenticated whether a deadline included in the date range of , or a deadline corresponding to the deadline setting information is included in a period range after the transmission period of the real-time content.

Meanwhile, according to another embodiment of the present invention, when outputting real-time content currently being transmitted in real-time through the p-th marketing page, the start date and time may be the same as the current date and time of the real-time content or a specified range from among the start date and time ranges. The date and time after is included as the default date and time and can be set by the user within the range of the start date and time, and the deadline is the same as the scheduled end date of transmission of the real-time content within the range of the deadline, or before or after within the specified range. The basic date and time includes a period equal to or within a specified range of the real-time content transmission period among the date and time or the range of the period, and can be set by the user within the range of the deadline or period.

Here, when the information registration unit 110 outputs the real-time content currently being transmitted in real-time through the p-th marketing page, the start date and time corresponding to the start date and time setting information registered through the user terminal 135 is the value of the real-time content. Authenticates whether the current date and time is the same as the current date or time or is included in the date range after the specified range, and the deadline corresponding to the deadline setting information registered through the user terminal is included in the date range after the expected end date and time of transmission of the real-time content, or It may be authenticated whether the deadline corresponding to the deadline setting information is included in a period after the transmission period of the real-time content.

On the other hand, according to the implementation method of the present invention, the information registration unit 110 can receive registration of automatic closing condition setting information for setting an automatic closing condition to be automatically closed before the deadline after starting marketing through the p-th marketing page. have.

Here, the automatic closing condition may include a condition of the cumulative number of sales to automatically close marketing through the p-th marketing page.

The mapping storage unit 115 includes R page areas for marketing designated based on the registered one or more setting information after one or more setting information is registered through the information registration unit 110, and the R It is set to output the promotional content or real-time content corresponding to the content setting information to a designated page region among the page regions, a start date and time corresponding to the start date and time setting information is set, and a deadline corresponding to the deadline set information is set. The p-th marketing page information for providing the p marketing page is configured, and the mapping is stored with the unique address information.

According to an embodiment of the present invention, the p-th marketing page information includes R page areas for the designated marketing, and promotion content or real-time content corresponding to the content setting information in a designated page area among the R page areas Promotional content corresponding to the content setting information in a designated page area among the R page areas while including the R page areas for the designated marketing at the time of requesting the p th marketing page through the page file or the customer terminal Alternatively, it may include a data set stored in a designated database to generate a page set to output real-time content.

According to an embodiment of the present invention, the mapping storage unit 115 stores the p-th marketing page information and start date and time information corresponding to the start date and time setting information in association, or sets the p-th marketing page information and the closing date and time. Closing date and time information corresponding to the information may be linked and stored.

On the other hand, according to the embodiment of the present invention, the mapping storage unit 115 changes the domain information of the unique address information mapped with the p-th marketing page to the user terminal 135 according to the request of the user terminal 135 . or by providing an address setting interface for setting to receive domain information of a designated address system, and to determine unique address information to be mapped with the p-th marketing page using the set domain information, to obtain the p-th marketing page information and the The determined unique address information may be mapped and stored. Here, as the method of determining the unique address information, any one of the first to seventh embodiments for determining the unique address information may be used.

On the other hand, the mapping storage unit 115 receives registration of automatic closing condition setting information for setting an automatic closing condition to automatically close before the deadline after starting marketing through the p-th marketing page through the information registration unit 110 . In this case, the automatic closing condition may be set on the p-th marketing page. Here, the automatic closing condition includes a condition for the cumulative number of sales to automatically close marketing through the p-th marketing page, or includes a condition for the cumulative number of sales for each i product to automatically close marketing through the p-th marketing page, It may include a condition of the accumulated sales amount to automatically close the marketing through the p-th marketing page.

The progress check unit 120 is configured to store the p-th marketing page information and the unique address information mapped through the mapping storage unit 115, and the elapse of a start date and time set in the p-th marketing page based on the current date and time. Check whether or not the deadline set on the p-th marketing page has elapsed.

According to the implementation method of the present invention, the progress check unit 120 periodically checks whether the start date and time set in the p-th marketing page has elapsed or the deadline set in the p-th marketing page has elapsed based on the current date and time. can

In addition, when the customer terminal 140 requests the p-th marketing page by using the unique address information, the progress check unit 120 sends the p-th marketing page to the p-th marketing page based on the current date and time when the p-th marketing page is requested. Whether the set start date and time has elapsed or whether the deadline set on the p-th marketing page has elapsed may be checked.

In addition, the progress check unit 120 checks the current date and time of requesting the p-th marketing page, checks the start date and time of the p-th marketing page corresponding to the unique address information, and the confirmed current date and time is the p-th You can check whether the start date and time of the marketing page has elapsed.

In addition, the progress check unit 120 confirms the current date and time of requesting the p-th marketing page, confirms the closing date and time of the p-th marketing page corresponding to the unique address information, and the confirmed current date and time is the p-th You can check whether the deadline on the marketing page has passed.

On the other hand, according to the implementation method of the present invention, the progress check unit 120 sets an automatic closing condition to automatically close before the deadline after starting marketing through the p-th marketing page through the information registration unit 110 . When the automatic closing condition setting information is registered, and the automatic closing condition is set in the p-th marketing page through the mapping storage unit 115, after the start date and time has elapsed and before the deadline has elapsed, the first p You can check whether the automatic closing conditions set on the marketing page are satisfied.

According to the implementation method of the present invention, when the automatic closing condition includes a condition for the cumulative number of sales to automatically close marketing through the p-th marketing page, the progress check unit 120 performs marketing through the p-th marketing page. may calculate the cumulative sales number of products sold after the start of , and check whether the calculated cumulative sales number is equal to or greater than the cumulative sales number condition corresponding to the automatic closing condition of the p-th marketing page.

According to another implementation method of the present invention, when the automatic closing condition includes the condition of the cumulative number of sales for each i product to automatically close marketing through the p-th marketing page, the progress check unit 120 may Calculate the cumulative sales number of i products sold after starting marketing through the marketing page, and the cumulative sales number of at least one of the calculated cumulative sales numbers for each i product corresponds to the automatic closing condition of the pth marketing page It can be checked whether it is equal to or greater than the condition for the cumulative number of sales for each i product.

According to another implementation method of the present invention, when the automatic closing condition includes an accumulated sales amount condition to automatically close the marketing through the p-th marketing page, the progress check unit 120 checks the p-th marketing page. It is possible to calculate the accumulated sales amount of products sold after initiating marketing through it, and check whether the calculated cumulative sales amount is equal to or greater than the accumulated sales amount condition corresponding to the automatic closing condition of the p-th marketing page.

The state setting unit 125 is, when it is confirmed whether the start date or time set in the marketing page has elapsed through the progress check unit 120 , the state of the p-th marketing page before the start date and time has elapsed is set or maintained in a standby state, and after the start date and time has elapsed and before the deadline has elapsed, the p-th marketing page including the content output area is set or maintained as an active state, and the deadline has elapsed. In this case, the state of the pth marketing page is set or maintained as a closed state.

According to the implementation method of the present invention, when the customer terminal 140 requests the p-th marketing page using the unique address information, the status setting unit 125 sets the content output area before the start date and time has elapsed. A pth waiting notification page for informing the customer terminal 140 of the waiting state of the pth marketing page, including A p-th marketing page is provided to the customer terminal 140, and when the deadline has elapsed, a p-th closing notification page for notifying the closing state of the p-th marketing page including the content output area is sent to the customer terminal 140 can provide

According to the implementation method of the present invention, the p-th waiting notification page may include a page for outputting content for notifying to wait for the start of the p-th marketing page. For example, the pth waiting notification page is not a page displaying "under construction", which means maintenance, production, or operation suspension of the page, but a page provided at the time of "waiting for promotion" in a state that has already been produced do.

In addition, the p-th waiting notification page may include a page for outputting a start date and time set in the p-th marketing page.

In addition, the p-th waiting notification page may include a page for calculating and outputting the remaining time for each designated time unit until the start date and time set in the p-th marketing page based on the current date and time of providing the p-th waiting notification page. have.

In addition, the p-th standby notification page may include a page for outputting by inactivating each page area included in the p-th marketing page. Here, the deactivation process includes outputting a semi-transparent gray color overlapping color on each page area of the p-th marketing page, or inactivating a user operation for a designated page area of the p-th marketing page, or of the p-th marketing page. It may include at least one of a process of inactivating the output of the promotion content or the real-time content through the content output area included in the designated page area.

In addition, the p-th closing notification page may include a page for outputting content for notifying the closed state of the p-th marketing page.

In addition, the p-th deadline notification page may include a page for outputting a deadline set in the p-th marketing page.

In addition, the p-th closing notification page may include a page for outputting by inactivating each page area included in the p-th marketing page. Here, the deactivation process includes outputting a semi-transparent gray color overlapping color on each page area of the p-th marketing page, or inactivating a user operation for a designated page area of the p-th marketing page, or of the p-th marketing page. It may include at least one of a process of inactivating the output of the promotion content or the real-time content through the content output area included in the designated page area.

On the other hand, according to the implementation method of the present invention, the state setting unit 125 sets an automatic closing condition to automatically close before the deadline after starting marketing through the p-th marketing page through the information registration unit 110 . After the automatic closing condition setting information is registered, the automatic closing condition is set in the p-th marketing page through the mapping storage unit 115 , and the start date and time have elapsed through the progress check unit 120 . If it is confirmed that the automatic closing condition set on the p-th marketing page is satisfied before the deadline has elapsed, after the start date and time has elapsed and the automatic closing condition is satisfied before the deadline has elapsed, the p-th marketing page You can set or maintain the status of the .

According to the implementation method of the present invention, when the automatic closing condition includes a condition for the cumulative number of sales to automatically close marketing through the p-th marketing page, through the p-th marketing page through the progress check unit 120 . The state setting unit calculates the cumulative sales number of products sold after starting marketing, and when it is checked whether the calculated cumulative sales number is equal to or greater than the cumulative sales number condition corresponding to the automatic closing condition of the p-th marketing page Reference numeral 125 sets or maintains the state of the p-th marketing page as a closed state when the calculated cumulative number of sales is equal to or greater than the condition of the cumulative sales number.

According to another implementation method of the present invention, when the automatic closing condition includes the condition of the cumulative number of sales for each i product to automatically close the marketing through the p-th marketing page, the second through the progress check unit 120 The cumulative sales number of i products sold after starting marketing through the p marketing page is calculated, and the cumulative sales number of at least one of the calculated cumulative sales numbers for each i product is calculated according to the automatic closing condition of the pth marketing page. When it is checked whether the condition is equal to or greater than the condition of the accumulated sales number for each of the corresponding i products, the status setting unit 125 determines that the cumulative sales number of at least one of the calculated cumulative sales numbers for each of the i products is the cumulative number of each of the i products. When the number of sales is equal to or greater than the condition, the state of the p-th marketing page may be set or maintained as a closed state.

According to another implementation method of the present invention, when the automatic closing condition includes an accumulated sales amount condition for automatically closing marketing through the p-th marketing page, the p-th marketing page through the progress check unit 120 Calculates the accumulated sales amount of products sold after starting marketing through , and when it is checked whether the calculated cumulative sales amount is equal to or greater than the accumulated sales amount condition corresponding to the automatic closing condition of the p-th marketing page, the state The setting unit 125 may set or maintain the state of the p-th marketing page as a closed state when the calculated cumulative sales amount is equal to or greater than the cumulative sales amount condition.

On the other hand, according to the implementation method of the present invention, the state setting unit 125 includes the content output area when the automatic closing condition is not satisfied in a state before the expiration of the deadline after the start date and time has elapsed. You can set or keep a marketing page in an active state.

When the p-th marketing page including the content output area is provided to the customer terminal 140, the settlement processing unit 130 calculates a settlement amount corresponding to marketing through the p-th marketing page, and the p-th marketing page is provided. When the user identification parameter information is included in the unique address information of the marketing page, a procedure of setting the settlement amount to the user is performed using the user identification information corresponding to the user identification parameter information.

According to the implementation method of the present invention, when the settlement processing unit 130 provides the p-th marketing page including the content output area to the customer terminal 140, the settlement corresponding to marketing through the p-th marketing page By calculating an amount, when the unique address information of the pth marketing page includes marketer identification parameter information, the marketer identification information corresponding to the marketer identification parameter information is used to settle the amount corresponding to marketing among the settlement amount to the marketer procedure can be performed.

According to another embodiment of the present invention, when the settlement processing unit 130 provides the p-th marketing page including the content output area to the customer terminal 140, corresponding to marketing through the p-th marketing page When the user identification parameter information and marketer identification parameter information are included in the unique address information of the pth marketing page by calculating the settlement amount, the user identification information corresponding to the user identification parameter information and the marketer corresponding to the marketer identification parameter information A procedure of calculating an amount corresponding to marketing from among the settlement amount to the marketer and calculating the remaining amount to the user may be performed using the identification information.

According to another embodiment of the present invention, when the settlement processing unit 130 provides the p-th marketing page including the content output area to the customer terminal 140, it responds to marketing through the p-th marketing page. By calculating the settlement amount, when the unique address information of the p-th marketing page and the user identification information are mapped, a procedure of calculating the settlement amount to the user by using the user identification information may be performed.

According to another embodiment of the present invention, when the settlement processing unit 130 provides the p-th marketing page including the content output area to the customer terminal 140, it responds to marketing through the p-th marketing page. In the case where the unique address information of the pth marketing page and the marketer identification information are mapped by calculating the settlement amount to have.

According to another embodiment of the present invention, when the settlement processing unit 130 provides the p-th marketing page including the content output area to the customer terminal 140, it responds to marketing through the p-th marketing page. In the case of mapping the unique address information of the pth marketing page, user identification information, and marketer identification information by calculating a settlement amount to It is possible to perform a procedure to settle the amount and settle the remaining amount to the user.

2 is a diagram illustrating a process of registering setting information for creating a marketing website or a marketing page in a marketing website according to an embodiment of the present invention.

In more detail, FIG. 2 shows, as shown in FIG. 1, a marketing website creation or marketing within a marketing website through a user terminal 135 in an operation server 100 that creates or operates a marketing website of a specified structure. When requesting page production, determining the unique address information of the marketing website or marketing page, and providing a page production interface for producing a marketing page including a page area for marketing designated by the user terminal 135, One or more settings for configuring a designated page area of the marketing page, outputting promotional content produced for promotion related to the marketing page (or at least one product) or real-time content for real-time promotion, and setting the start and end date and time of marketing As an illustration of a process of registering information, those of ordinary skill in the art to which the present invention pertains may refer to and/or modify this figure 2 to various implementation methods for the process (eg, some steps are omitted or , or an implementation method in which the order is changed) may be inferred, but the present invention includes all the inferred implementation methods, and the technical characteristics are not limited only to the implementation method illustrated in FIG. 2 .

Referring to FIG. 2 , the operation server 100 confirms a request for creating a marketing website or creating a marketing page within the marketing website through the user terminal 135 ( 200 ).

According to the implementation method of the present invention, the marketing website may include one marketing page, and the marketing page may include a function of a landing page of the marketing website.

According to the embodiment of the present invention, the marketing website may include a plurality of marketing pages, and may include landing pages for the plurality of marketing pages.

Here, the landing page may include a page displaying a list of a plurality of marketing pages included in the marketing website.

When the request for generating the marketing website or marketing page in the marketing website is confirmed, the operation server 100 sends the user terminal 135 a designated address system to be included in the unique address information of the marketing website or the p-th marketing page. An address setting interface is provided for setting by selecting or inputting domain information of ( 205 ).

Then, the operation server 100 receives the domain information set through the user terminal 135 and determines the unique address information of the marketing website or the pth (p≥1) marketing page (210). Here, the user may select domain information to be used by the user from among a plurality of preset domain information, and the user may input proprietary domain information.

On the other hand, an embodiment for setting the unique address information may be presented in a very various ways.

According to the first embodiment of the present invention, when the domain information set through the address setting interface is domain information owned by the user and the unique address information of the landing page of the marketing website is set through the set domain information, the operation server ( 100) may set the set domain information as unique address information of a landing page of the marketing website.

According to the second embodiment of the present invention, when the domain information set through the address setting interface is domain information owned by the user and the unique address information of the p-th marketing page of the marketing website is set through the set domain information, the operation The server 100 may set parameter information corresponding to a specified address system based on a specified parameter setting rule, and may set the unique address information by combining the set domain information and parameter information.

According to the third embodiment of the present invention, when the domain information set through the address setting interface is domain information automatically or manually selected by a user from among the specified domain information, the operation server 100 is configured based on a specified parameter setting rule. It is possible to set parameter information corresponding to the address system and set the unique address information by combining the set domain information and parameter information.

According to the fourth embodiment of the present invention, when a single marketing page is included in the marketing website, the operation server 100 combines the unique address information of the landing page of the marketing website with the unique address information of the marketing page. can be mapped.

When a plurality of marketing pages are included in the marketing website according to the fifth embodiment of the present invention, the operation server 100 generates a landing page including a list of the plurality of marketing pages, and the marketing website You can set the unique address information of the landing page of , as the unique address information of the generated landing page.

On the other hand, embodiments of the unique address information may be presented in various ways.

The unique address information according to the first embodiment of the present invention includes domain information of a designated address system and a user identification parameter for identifying a user who operates the marketing website on the designated address system or provides marketing through the marketing website. may contain information. Here, the user identification parameter information may include user identification information uniquely identifying the user, or may include information obtained by encrypting user identification information uniquely identifying the user in a specified manner.

In addition, the user identification information may be stored in mapping with user account information to receive a settlement amount corresponding to marketing through the marketing website.

The unique address information according to the second embodiment of the present invention may include domain information of a designated address system and marketer identification parameter information for identifying a marketer who performs marketing related to the marketing website on the designated address system. Here, the marketer identification parameter information may include marketer identification information for uniquely identifying a marketer, or may include information obtained by encrypting marketer identification information for uniquely identifying a marketer in a specified manner.

In addition, the marketer identification information may be stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the marketing website. For example, the amount of the settlement amount corresponding to marketing through the marketing website, excluding the amount corresponding to marketing, may be settled in the account of a provider corresponding to a separate company/business operator that manufactures/purchases and delivers the product.

Also, the marketer identification information may be stored in mapping with account information of a supplier who manufactures or purchases a product sold through the marketing website and delivers it to a user or delivers it to a customer.

The unique address information according to the third embodiment of the present invention includes domain information of a specified address system and a user identification parameter for identifying a user who operates the marketing website or provides marketing through the marketing website on the specified address system. It may include information and marketer identification parameter information for identifying a marketer who performs marketing related to the marketing website on a specified address system. Here, the user identification parameter information includes user identification information that uniquely identifies the user, or includes information obtained by encrypting user identification information that uniquely identifies the user in a specified manner, and the marketer identification parameter information includes: It may include marketer identification information uniquely identifying the marketer, or may include information obtained by encrypting marketer identification information uniquely identifying the marketer in a specified manner.

In addition, the marketer identification information is stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the marketing website, and the user identification information, the marketing website The amount related to the marketing of the marketer among the settlement amount corresponding to the marketing through the user account information to be settled may be mapped and stored.

The unique address information according to the fourth embodiment of the present invention includes domain information of a designated address system and user identification parameter information for identifying a user who provides marketing through the p-th marketing page of the marketing website on the designated address system. may include Here, the user identification parameter information may include user identification information uniquely identifying the user, or may include information obtained by encrypting user identification information uniquely identifying the user in a specified manner.

In addition, the user identification information may be stored in mapping with user account information to receive a settlement amount corresponding to marketing through the p th marketing page of the marketing website.

The unique address information according to the fifth embodiment of the present invention includes domain information of a designated address system and marketer identification parameter information for identifying a marketer who performs marketing related to the p-th marketing page of the marketing website on the designated address system. can do. Here, the marketer identification parameter information may include marketer identification information for uniquely identifying a marketer, or may include information obtained by encrypting marketer identification information for uniquely identifying a marketer in a specified manner.

In addition, the marketer identification information is stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the p-th marketing page of the marketing website, or It may be stored in mapping with account information of suppliers who manufacture or purchase products sold through the p marketing page and deliver them to users or deliver them to customers.

The unique address information according to the sixth embodiment of the present invention includes domain information of a designated address system, user identification parameter information for identifying a user who provides marketing through the p-th marketing page of the marketing website on the designated address system, and , may include marketer identification parameter information for identifying a marketer who performs marketing related to the p th marketing page of the marketing website on a specified address system. Here, the user identification parameter information includes user identification information that uniquely identifies the user, or includes information obtained by encrypting user identification information that uniquely identifies the user in a specified manner, and the marketer identification parameter information includes: It may include marketer identification information uniquely identifying the marketer, or may include information obtained by encrypting marketer identification information uniquely identifying the marketer in a specified manner.

In addition, the marketer identification information is stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the p-th marketing page of the marketing website, and the user identification information, The marketing-related amount of the settlement amount corresponding to marketing through the p-th marketing page of the marketing website may be mapped and stored with user account information to be settled.

The unique address information according to the seventh embodiment of the present invention may include domain information of a designated address system. Here, the unique address information may further include parameter information of a designated address system.

In addition, the unique address information is stored in mapping with user identification information that uniquely identifies a user who operates the marketing website or provides marketing through the marketing website, and the user identification information is transmitted through the marketing website. A settlement amount corresponding to marketing may be mapped and stored with user account information to be settled.

In addition, the unique address information is mapped and stored with marketer identification information that uniquely identifies a marketer who performs marketing related to the marketing website, and the marketer identification information is one of the settlement amounts corresponding to marketing through the marketing website. It may be stored in mapping with the marketer account information to be settled the amount related to the marketer's marketing.

In addition, the unique address information is stored in mapping with user identification information uniquely identifying a user who provides marketing through the p-th marketing page of the marketing website, and the user identification information is the p-th marketing of the marketing website. A settlement amount corresponding to marketing through the page may be mapped and stored with user account information to be settled.

In addition, the unique address information is stored in mapping with marketer identification information for uniquely identifying a marketer performing marketing related to the p th marketing page of the marketing website, and the marketer identification information is the p th marketing page of the marketing website The amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through .

After the unique address information of the marketing website or the pth (p≥1) marketing page is determined, the operation server 100 selects R (R≥1) page areas for marketing designated by the user terminal 135 . It provides a page production interface for producing a p-th marketing page including (215).

Then, the operation server 100 receives one or more setting information for configuring the designated page area of the p-th marketing page (220).

In addition, the operation server 100 displays the content output area for outputting the promotion content produced for the promotion related to the p-th marketing page (or related to the designated marketing) or real-time content for the real-time promotion, the p-th marketing page. Content setting information to be included in a designated page area within is registered (225).

According to the implementation method of the present invention, the promotion content includes text information content produced for promotion related to the p-th marketing page (or related to designated marketing), or related to the p-th marketing page (or designated marketing). Contains image content produced for promotion (related to), sound content produced for promotion associated with the p-th marketing page (or related to designated marketing), or related to (or designated marketing) the p-th marketing page related) may include video content produced for promotion, or may include video content produced by exposing people or products for promotion related to the p-th marketing page (or related to designated marketing).

In addition, according to the embodiment of the present invention, the promotional content is registered in a designated content providing server (eg, YouTube, Afreeca TV, etc.) that provides designated video content, and the content setting information (eg, in addition to content connection information, The title of the video, the description of the video, etc.) may include content connection information (eg, link address information of the registered video, etc.) for linking the promotional content registered in the content providing server.

On the other hand, according to the embodiment of the present invention, the operation server 100 is a content setting including content connection information for linking the promotion content registered to the designated content providing server (not shown separately) through the user terminal 135 After receiving information registration, accessing the content providing server based on the content connection information included in the content setting information and authenticating the validity of the promotion content registered in the content providing server, when the validity of the promotion content is authenticated A content output area for outputting the promotional content may be set to be included in a designated page area in the p-th marketing page. Here, the validity authentication of the promotional content includes the validation of valid reproduction of the promotional content registered in the content providing server and the reproduction of confirming whether the reproduction quality of the promotional content registered in the content providing server includes a reproduction quality equal to or higher than a preset resolution. At least one of quality authentication may include validity authentication.

In addition, the validity authentication of the promotion content is a video content authentication that confirms whether the promotion content registered in the content providing server includes the content related to the promotion through pattern recognition for video data while playing the promotional content registered in the content providing server. Audio content authentication that confirms whether promotion-related content is included through pattern recognition of audio data while playing promotional content; Video conformity certification to check whether it includes, audio conformity certification to check whether it contains specified deliberation violations through pattern recognition for audio data while playing promotional content registered in the content providing server, promotion registered in the content providing server At least among the string conformity certification of verifying the string relationship between the promotion and the text string included in the title or description related to the content, and checking whether the text string included in the title or description related to the promotional content registered in the content providing server contains the specified deliberation violation. It may further include one validation authentication.

Meanwhile, according to the implementation method of the present invention, the real-time content is generated in real time through a designated video equipment at a designated place for promotion related to the p-th marketing page (or related to designated marketing) and at the same time, an Internet-based designated live channel It may include real-time video content transmitted in real time through the

In addition, the real-time content is transmitted in real time through a content providing server capable of transmitting real-time video content generated in real time through a designated video device in real time through a designated live channel, and the content setting information is transmitted in real time through the content providing server It may include content connection information that connects real-time content that is scheduled to be released or that is transmitted in real time.

On the other hand, the operation server 100 receives registration of content setting information including content connection information for connecting real-time content to be transmitted in real time or to be transmitted in real time through a content providing server designated through the user terminal 135, and the content After authenticating the validity of the real-time content registered in the content providing server by accessing the content providing server based on the content connection information included in the setting information, outputting the real-time content when the validity of the real-time content is authenticated The content output area may be set to be included in a designated page area in the p-th marketing page.

Here, the validity authentication of the real-time content is a transmission schedule authentication for confirming whether the real-time content is scheduled to be transmitted at a specified time in the future through the content providing server, confirming whether the real-time content is being transmitted in real time through the content providing server It may include at least one of validity authentication among the real-time transmission authentication and the reproduction quality authentication for checking whether the reproduction quality of the real-time content scheduled to be transmitted through the content providing server or being transmitted in real time includes a reproduction quality equal to or higher than a preset resolution.

In addition, the validation of the real-time content is to be transmitted through the content providing server or transmitted through the content providing server in real time or to be transmitted through the content providing server in real time The method may further include validation of at least one of string conformity certifications for checking whether a string included in a title or description related to the transmitted real-time content includes a specified deliberation violation.

In addition, the validity authentication of the real-time content includes a state change authentication for confirming whether the real-time content transmitted in real time through the content providing server has been changed to a state of a video content and registered state, and the content converted to a form of the video content The method may further include validation of at least one of reproduction quality certifications for confirming whether the reproduction quality of . Here, the operation server 100 authenticates the validity of the promotion content with the changed state when the real-time content is changed to the state of the video content and registered, and outputs the promotion content when the validity of the promotion content is authenticated It can be set to include a content output area for the purpose of being displayed in a designated page area in the p-th marketing page.

On the other hand, according to the implementation method of the present invention, the validity authentication of the promotion content is video content authentication that confirms whether the promotion content registered in the content providing server is included through pattern recognition for video data while playing it. , Audio content authentication for confirming whether promotion-related content is included through pattern recognition for audio data while playing the promotional content registered in the content providing server, and video data while playing the promotional content registered in the content providing server Video conformity certification that checks whether or not the content of the designated review violation is included through pattern recognition, audio conformity certification that checks whether the content of the designated review violation is included through pattern recognition of audio data while playing the promotional content registered in the content providing server; Authentication of the string relationship between the string included in the title or description related to the promotional content registered in the content providing server and the promotion, and the content of the deliberation specified in the string included in the title or description related to the promotional content registered in the content providing server It may further include validation of at least one of string conformity authentication to check whether it is valid.

On the other hand, the operation server 100 is the start date and time setting information for setting the start date and time to start marketing through the p-th marketing page, and the deadline setting information for setting the deadline date and time to close the marketing through the p-th marketing page. is registered (230).

According to the implementation method of the present invention, the start date and time includes a designated date and time within a range of start dates and times between a current point in time when the p-th marketing page is produced and a designated future point in time, and the deadline is from after the start date and time It may include a designated date and time or a designated period from the start date and time in a range of deadlines between a designated future time point.

In addition, the start date and time includes a date and time specified in the range of start date and time as a basic date and time, and can be set by the user within the range of start date and time, and the deadline is a date and time specified in the range of the deadline or within the range of the period. The specified period is included as the default date and time and can be set by the user within the range of the deadline or period.

On the other hand, according to the implementation method of the present invention, when outputting real-time content scheduled to be transmitted at a future time through the p-th marketing page, the start date and time is the same as the scheduled start date and time of transmission of the real-time content within the range of the start date and time, or The date and time before or after within the specified range are included as the basic date and time, and can be set by the user within the range of the start date and time, and the deadline is the same as the scheduled end date of transmission of the real-time content within the range of the deadline or within the specified range. The basic date and time includes the same as or within a specified range as the transmission period of the real-time content among the date and time before or after or within the range of the period, and can be set by the user within the range of the deadline or the period. Here, when the operation server 100 outputs the real-time content scheduled to be transmitted at a future time through the p-th marketing page, the start date and time corresponding to the start date and time setting information registered through the user terminal 135 is the real-time content Authenticates whether it is the same as the scheduled transmission start date and time of , or is included in the date range before or after the specified range, and the deadline corresponding to the deadline setting information registered through the user terminal 135 is after the scheduled delivery end date and time of the real-time content It may be authenticated whether a deadline included in the date range of , or a deadline corresponding to the deadline setting information is included in a period range after the transmission period of the real-time content.

Meanwhile, according to another embodiment of the present invention, when outputting real-time content currently being transmitted in real-time through the p-th marketing page, the start date and time may be the same as the current date and time of the real-time content or a specified range from among the start date and time ranges. The date and time after is included as the default date and time and can be set by the user within the range of the start date and time, and the deadline is the same as the scheduled end date of transmission of the real-time content within the range of the deadline, or before or after within the specified range. The basic date and time includes a period equal to or within a specified range of the real-time content transmission period among the date and time or the range of the period, and can be set by the user within the range of the deadline or period. Here, when the operation server 100 outputs the real-time content currently being transmitted in real-time through the p-th marketing page, the start date and time corresponding to the start date and time setting information registered through the user terminal 135 is the value of the real-time content. Authenticates whether the current date and time is the same as the current date or time or is included in the date range after the specified range, and the deadline corresponding to the deadline setting information registered through the user terminal is included in the date range after the expected end date and time of transmission of the real-time content, or It may be authenticated whether a deadline corresponding to the deadline setting information is included in a period after the transmission period of the real-time content.

On the other hand, according to the implementation method of the present invention, the operation server 100 can receive registration of automatic closing condition setting information for setting an automatic closing condition to automatically close before the deadline after starting marketing through the p-th marketing page. have. Here, the automatic closing condition may include a condition for the number of accumulated sales to automatically close the sale of the product when the product is sold through the p-th marketing page.

3 is a diagram illustrating a process of operating a marketing page based on one or more registered setting information according to an embodiment of the present invention.

In more detail, FIG. 3 shows that after registering setting information for creating a marketing website or creating a marketing page in a marketing website in the operation server 100 through the process of FIG. 2, the one or more settings corresponding to the registered setting information By configuring the marketing page information for providing the marketing page, mapping and storing the unique address information, and checking whether the start date and time set in the marketing page has elapsed or the deadline set in the marketing page has elapsed based on the current date and time, When the start date and time have elapsed, the state of the marketing page is set or maintained in a standby state, and after the start date and time has elapsed and before the deadline elapses, the marketing page including the content output area is set to an active state. It is set or maintained as, and when the deadline has elapsed, the process of setting or maintaining the state of the marketing page to the closed state is shown. Various implementation methods for the above process (eg, an implementation method in which some steps are omitted or the order is changed) may be inferred by referring and/or modifying the and the technical characteristics are not limited only to the implementation method shown in FIG. 3 .

Referring to FIG. 3, when setting information for creating a marketing website or creating a marketing page within a marketing website is registered through the process of FIG. 2, the operation server 100 is designated based on the registered one or more setting information. It is set to output promotional content or real-time content corresponding to the content setting information to a designated page area among the R page areas while including R page areas for marketing (300).

And, the operation server 100 sets a start date and time corresponding to the start date and time setting information (305), and a p-th marketing page for providing a p-th marketing page in which a deadline corresponding to the closing date and time setting information is set. The information is configured and the unique address information is mapped and stored (310).

According to an embodiment of the present invention, the p-th marketing page information includes R page areas for the designated marketing, and promotion content or real-time content corresponding to the content setting information in a designated page area among the R page areas Promotional content corresponding to the content setting information in a designated page area among the R page areas while including the R page areas for the designated marketing at the time of requesting the p th marketing page through the page file or the customer terminal Alternatively, it may include a data set stored in a designated database to generate a page set to output real-time content.

According to the implementation method of the present invention, the operation server 100 stores the p-th marketing page information and start date and time information corresponding to the start date and time setting information in association, or the p-th marketing page information and the closing date and time setting information. It is possible to link and store the deadline date and time information corresponding to the .

On the other hand, according to the implementation method of the present invention, the operation server 100 changes the domain information of the unique address information mapped with the p-th marketing page to the user terminal 135 according to the request of the user terminal 135, or By providing an address setting interface for setting, receiving set domain information of a specified address system, and determining unique address information to be mapped with the p-th marketing page using the set domain information, the p-th marketing page information and the determined It is possible to map and store unique address information. Here, as the method of determining the unique address information, any one of the first to seventh embodiments for determining the unique address information may be used.

On the other hand, when the operation server 100 receives registration of automatic closing condition setting information for setting an automatic closing condition to be automatically closed before the deadline after starting marketing through the p-th marketing page, it is displayed on the p-th marketing page. You can set automatic closing conditions. Here, the automatic closing condition includes a condition for the cumulative number of sales to automatically close the sale of the product when selling the product through the p-th marketing page, or automatically closing the product sale when selling the product through the p-th marketing page. A condition for the cumulative number of sales for each i product may be included, or a condition for an accumulated sales amount to automatically close the sale of the product when the product is sold through the p-th marketing page.

After the p-th marketing page information and the unique address information are mapped and stored, the operation server 100 determines whether the start date and time set in the p-th marketing page has elapsed or the deadline set in the p-th marketing page based on the current date and time. It is checked whether the elapsed of (315).

According to the first embodiment of checking whether the elapsed time, the operation server 100 periodically determines whether the start date and time set in the p-th marketing page has elapsed or the deadline set in the p-th marketing page based on the current date and time. You can check whether it has elapsed.

According to the second embodiment of checking whether the elapsed time, the operation server 100 uses the unique address information in the customer terminal 140 to request the p-th marketing page, the current p-th marketing page is requested. Based on the date and time, whether the start date set in the p-th marketing page has elapsed or whether the deadline set in the p-th marketing page has elapsed may be checked.

According to the third embodiment of checking whether the elapsed time, the operation server 100 checks the current date and time of requesting the p-th marketing page, and confirms the start date and time of the p-th marketing page corresponding to the unique address information, , it may be confirmed whether the confirmed current date and time has passed the start date and time of the p-th marketing page.

According to the fourth embodiment of checking whether the elapsed time, the operation server 100 checks the current date and time of requesting the p-th marketing page, and confirms the closing date and time of the p-th marketing page corresponding to the unique address information, , it can be confirmed whether the confirmed current date and time has passed the deadline of the p-th marketing page.

On the other hand, according to the implementation method of the present invention, the operation server 100 registers the automatic closing condition setting information for setting the automatic closing condition to automatically close before the deadline after starting marketing through the p-th marketing page. , when the automatic closing condition is set in the p-th marketing page, after the start date and time has elapsed and before the deadline has elapsed, it is possible to check whether the automatic closing condition set in the p-th marketing page is satisfied.

According to the implementation method of the present invention, when the automatic closing condition includes a condition for the cumulative number of sales to automatically close the sale of the product when the product is sold through the p-th marketing page, the operation server 100 may It is possible to calculate the cumulative sales number of products sold after starting marketing through the marketing page, and check whether the calculated cumulative sales number is equal to or greater than the cumulative sales number condition corresponding to the automatic closing condition of the p-th marketing page.

According to another implementation method of the present invention, when the automatic closing condition includes a condition for the cumulative number of sales for each i product to automatically close the sale of the product when the product is sold through the p-th marketing page, the operation server 100 ) calculates the cumulative sales number of i products sold after starting marketing through the p-th marketing page, and the cumulative sales number of at least one of the calculated cumulative sales numbers for each of the i products is the number of sales in the p-th marketing page. It can be checked whether it is equal to or greater than the condition for the cumulative number of sales for each i product corresponding to the automatic closing condition.

According to another implementation method of the present invention, when the automatic closing condition includes a condition for the accumulated sales amount to automatically close the sale of the product when the product is sold through the p-th marketing page, the operation server 100 is Calculate the cumulative sales amount of products sold after starting marketing through the p-th marketing page, and check whether the calculated cumulative sales amount is equal to or greater than the cumulative sales amount condition corresponding to the automatic closing condition of the p-th marketing page have.

When it is confirmed whether the start date or time set in the marketing page has elapsed, the operation server 100 sets or maintains the state of the p-th marketing page as a standby state before the start date and time has elapsed (320) , setting or maintaining the state of the p-th marketing page including the content output area in an active state (325) when the start date and time has elapsed and before the deadline elapses, and when the deadline has elapsed, the p-th marketing page Set or maintain the state of the page to the closed state (330).

Figure 4 is a view showing a settlement process according to the operation of the marketing page according to the implementation method of the present invention.

In more detail, in FIG. 4, after configuring marketing page information for providing a marketing page corresponding to the one or more registered setting information in the process of FIG. 3 and storing the mapping with unique address information, in the customer terminal 140 When a marketing page is requested using the unique address information, based on the current date and time, it is checked whether the start date set in the marketing page or the deadline set in the marketing page has elapsed, and the product through the marketing page It shows the process of processing the settlement according to the payment amount of the sold product at the time of sale. Those of ordinary skill in the art to which the present invention pertains will refer to and/or modify this figure 4 for the above process. Various implementation methods (eg, an implementation method in which some steps are omitted or the order is changed) may be inferred, but the present invention includes all of the inferred implementation methods, and only the implementation method shown in FIG. 4 is used. Its technical characteristics are not limited.

Referring to FIG. 4, after the process of FIG. 3, the operation server 100 configures marketing page information for providing a marketing page corresponding to the one or more registered setting information, and stores the mapping with unique address information, The customer terminal 140 uses the unique address information to confirm the p-th marketing page request (400).

If it is before the start date and time has elapsed, the operation server 100 provides a p th standby notification page for notifying the standby state of the p th marketing page including the content output area to the customer terminal 140 . (405).

According to the implementation method of the present invention, the p-th waiting notification page may include a page for outputting content for notifying to wait for the start of the p-th marketing page.

In addition, the p-th waiting notification page may include a page for outputting the start date and time set in the p-th marketing page.

In addition, the p-th waiting notification page may include a page for calculating and outputting the remaining time for each designated time unit until the start date and time set in the p-th marketing page based on the current date and time of providing the p-th waiting notification page. have.

In addition, the p-th standby notification page may include a page for outputting by inactivating each page area included in the p-th marketing page. Here, the deactivation process includes outputting a semi-transparent gray color overlapping color on each page area of the p-th marketing page, or inactivating a user operation for a designated page area of the p-th marketing page, or of the p-th marketing page. It may include at least one of a process of inactivating the output of the promotion content or the real-time content through the content output area included in the designated page area.

On the other hand, when the start date and time have elapsed and the deadline has elapsed, the operation server 100 provides the p-th marketing page including the content output area to the customer terminal 140 ( 410 ).

Thereafter, when the deadline has elapsed, the operation server 100 provides a p-th deadline notification page to the customer terminal 140 to notify the end of sales of the p-th marketing page including the content output area (415). ).

According to the embodiment of the present invention, the p-th closing notification page may include a page for outputting content for notifying the closed state of the p-th marketing page.

In addition, the p-th deadline notification page may include a page for outputting a deadline set in the p-th marketing page.

In addition, the p-th closing notification page may include a page for outputting by inactivating each page area included in the p-th marketing page. Here, the deactivation process includes outputting a semi-transparent gray color overlapping color on each page area of the p-th marketing page, or inactivating a user operation for a designated page area of the p-th marketing page, or of the p-th marketing page. It may include at least one of a process of inactivating the output of the promotion content or the real-time content through the content output area included in the designated page area.

On the other hand, according to the implementation method of the present invention, the operation server 100 receives the registration of automatic closing condition setting information for setting the automatic closing condition to automatically close before the deadline after starting marketing through the p-th marketing page, When the automatic closing condition is set in the p-th marketing page, after the start date and time has elapsed, before the deadline has elapsed, and it is confirmed whether the automatic closing condition set in the p-th marketing page is satisfied, the start date and time has elapsed Then, if the automatic closing condition is satisfied in the state before the elapse of the deadline, the state of the p-th marketing page may be set or maintained as a closed state.

According to the implementation method of the present invention, when the automatic closing condition includes a condition for the cumulative number of sales to automatically close the sale of the product when the product is sold through the p-th marketing page, marketing is started through the p-th marketing page. After calculating the cumulative number of sales of products sold, and when it is confirmed whether the calculated cumulative number of sales is equal to or greater than the condition of the cumulative number of sales corresponding to the automatic closing condition of the p-th marketing page, the operation server 100 is When the calculated cumulative number of sales is equal to or greater than the condition of the cumulative number of sales, the state of the p-th marketing page may be set or maintained as a closed state.

According to another implementation method of the present invention, when the automatic closing condition includes a condition for the cumulative number of sales for each i product to automatically close the sale of the product when the product is sold through the p-th marketing page, the p-th marketing page Calculate the cumulative sales number of i products sold after starting marketing through i, and the cumulative sales number of at least one of the calculated cumulative sales numbers for each i product corresponds to the automatic closing condition of the pth marketing page. When it is checked whether it is equal to or greater than the cumulative sales number condition for each product, the operation server 100 determines that the cumulative sales number of at least one of the calculated cumulative sales numbers for each i product is greater than the cumulative sales number condition for each i product. If it is the same or greater, the state of the p-th marketing page may be set or maintained as a closed state.

According to another implementation method of the present invention, when the automatic closing condition includes a condition for the accumulated sales amount to automatically close the sale of the product when the product is sold through the p-th marketing page, marketing through the p-th marketing page When it is checked whether the accumulated sales amount of products sold after starting the ) may set or maintain the state of the p th marketing page as a closed state when the calculated cumulative sales amount is equal to or greater than the cumulative sales amount condition.

On the other hand, according to the implementation method of the present invention, the operation server 100 is the p-th marketing including the content output area when the automatic closing condition is not satisfied in a state before the deadline elapses after the start date and time has elapsed You can set or keep a page in an active state.

On the other hand, when the p-th marketing page including the content output area is provided to the customer terminal 140 as described above, the operation server 100 calculates a settlement amount corresponding to marketing through the p-th marketing page. (420).

Then, when it is confirmed that the user identification parameter information is included in the unique address information of the p-th marketing page ( 425 ), the operation server 100 sends the user identification information corresponding to the user identification parameter information to the user. A procedure for setting the settlement amount is performed (430).

According to the implementation method of the present invention, when the operation server 100 provides the p-th marketing page including the content output area to the customer terminal 140, settlement corresponding to marketing through the p-th marketing page By calculating an amount, if the unique address information of the p-th marketing page includes marketer identification parameter information, the marketer identification information corresponding to the marketer identification parameter information is used to settle the amount corresponding to marketing among the settlement amount to the marketer procedure can be performed.

According to another implementation method of the present invention, when the operation server 100 provides the p-th marketing page including the content output area to the customer terminal 140, corresponding to marketing through the p-th marketing page A marketer corresponding to the user identification parameter information and the user identification information corresponding to the user identification parameter information and the marketer identification parameter information when the user identification parameter information and the marketer identification parameter information are included in the unique address information of the pth marketing page by calculating the settlement amount A procedure of calculating an amount corresponding to marketing from among the settlement amount to the marketer and calculating the remaining amount to the user may be performed using the identification information.

According to another embodiment of the present invention, when the operation server 100 provides the p-th marketing page including the content output area to the customer terminal 140, it responds to marketing through the p-th marketing page. By calculating the settlement amount, when the unique address information of the p-th marketing page and the user identification information are mapped, a procedure of calculating the settlement amount to the user by using the user identification information may be performed.

According to another embodiment of the present invention, when the operation server 100 provides the p-th marketing page including the content output area to the customer terminal 140, it responds to marketing through the p-th marketing page. In the case where the unique address information of the pth marketing page and the marketer identification information are mapped by calculating the settlement amount to have.

According to another embodiment of the present invention, when the operation server 100 provides the p-th marketing page including the content output area to the customer terminal 140, it responds to marketing through the p-th marketing page. When the unique address information of the p-th marketing page and the user identification information and the marketer identification information are mapped, the user identification information and the marketer identification information are used to calculate the settlement amount to It is possible to perform a procedure to settle the amount and settle the remaining amount to the user.

100: operation server 105: information decision unit
110: information register 115: mapping storage
120: progress confirmation unit 125: status setting unit
130: settlement processing unit 135: user terminal
140: customer terminal

Claims (68)

In a method executed through an operating server that creates or operates a marketing website of a specified structure,
A first step of determining the unique address information of the marketing website or the p-th (p≥1) marketing page when a marketing website creation or a marketing page production request in the marketing website is requested through the user terminal:
One or more settings for configuring a designated page area of the p-th marketing page by providing a page production interface for producing a p-th marketing page including R (R ≥ 1) page areas for marketing designated as the user terminal While registering information,
Content for including a content output area for outputting real-time content for real-time promotion or promotional content produced for promotion related to the p-th marketing page (or related to designated marketing) in the designated page area in the p-th marketing page. Register the setting information,
a second step of receiving registration of start date and time setting information for setting a start date and time to start marketing through the p th marketing page and deadline setting information for setting a deadline date and time to close marketing through the p th marketing page;
It is set to output promotional content or real-time content corresponding to the content setting information to a designated page area among the R page areas, including R page areas for marketing designated based on the registered one or more setting information, and the start date A third step of composing p-th marketing page information for providing a p-th marketing page in which a start date and time corresponding to the time setting information is set and a deadline corresponding to the closing date and time setting information is set, and maps and stores the unique address information ;
a fourth step of checking whether a start date set in the p-th marketing page has elapsed or a deadline set in the p-th marketing page has elapsed based on the current date and time; and
If before the start date and time has elapsed, the state of the p-th marketing page is set or maintained in a standby state, and after the start date and time has elapsed and before the deadline has elapsed, the p-th marketing page including the content output area A marketing website operating method comprising a; setting or maintaining a state in an active state, and setting or maintaining the state of the p-th marketing page to a closed state when the deadline has elapsed.
According to claim 1, wherein the first step,
and receiving the domain information set by providing an address setting interface for selecting or inputting domain information of a designated address system to be included in the unique address information of the marketing website or the pth marketing page to a user terminal How to operate a marketing website with
The method of claim 2, wherein the first step comprises:
When the domain information set through the address setting interface is domain information owned by the user and the unique address information of the landing page of the marketing website is set through the set domain information, the set domain information is set as the unique address of the landing page of the marketing website. Marketing website operating method comprising the step of setting the address information.
The method of claim 2, wherein the first step comprises:
When the domain information set through the address setting interface is domain information owned by the user and the unique address information of the pth marketing page of the marketing website is set through the set domain information, it corresponds to the specified address system based on the specified parameter setting rule setting parameter information to and
and setting the unique address information by combining the set domain information and parameter information.
The method of claim 2, wherein the first step comprises:
setting parameter information corresponding to a specified address system based on a specified parameter setting rule when the domain information set through the address setting interface is domain information automatically or manually selected from among the specified domain information; and
and setting the unique address information by combining the set domain information and parameter information.
6. The method according to any one of claims 2 to 5,
and mapping unique address information of a landing page of the marketing website with unique address information of the marketing page when the marketing website includes one marketing page.
6. The method according to any one of claims 2 to 5,
generating a landing page including a list of the plurality of marketing pages when the marketing website includes a plurality of marketing pages; and
and setting the unique address information of the landing page of the marketing website as the unique address information of the generated landing page.
According to claim 1, wherein the unique address information,
A method of operating a marketing website, characterized in that it is included in link information of SNS advertisements or online advertisements.
According to claim 1, wherein the unique address information,
domain information of the specified address system;
and user identification parameter information for identifying a user who provides marketing through the marketing website on a designated address system.
The method of claim 9, wherein the user identification parameter information,
contains user identification information that uniquely identifies the user; or
Marketing website operating method, characterized in that it comprises information obtained by encrypting user identification information for uniquely identifying the user in a specified manner.
The method of claim 10, wherein the user identification information,
A marketing website operating method, characterized in that the settlement amount corresponding to marketing through the marketing website is mapped and stored with user account information to be settled.
According to claim 1, wherein the unique address information,
domain information of the specified address system;
Marketing website operating method comprising marketer identification parameter information for identifying a marketer who performs marketing related to the marketing website on a specified address system.
According to claim 12, wherein the marketer identification parameter information,
contains marketer identification information that uniquely identifies the marketer; or
Marketing website operating method, characterized in that it comprises information obtained by encrypting the marketer identification information that uniquely identifies the marketer in a specified manner.
The method of claim 13, wherein the marketer identification information,
Marketing website operating method, characterized in that the marketing-related amount of the settlement amount corresponding to marketing through the marketing website is mapped and stored with the marketer account information to be settled.
According to claim 1, wherein the unique address information,
domain information of the specified address system;
user identification parameter information for identifying a user who operates the marketing website on a designated address system or provides marketing through the marketing website;
Marketing website operating method comprising marketer identification parameter information for identifying a marketer who performs marketing related to the marketing website on a specified address system.
16. The method of claim 15,
The user identification parameter information,
contains user identification information that uniquely identifies the user; or
It includes information obtained by encrypting user identification information that uniquely identifies the user in a specified manner,
The marketer identification parameter information,
contains marketer identification information that uniquely identifies the marketer; or
Marketing website operating method, characterized in that it comprises information obtained by encrypting the marketer identification information that uniquely identifies the marketer in a specified manner.
17. The method of claim 16,
The marketer identification information is stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the marketing website,
The user identification information is a marketing website operating method, characterized in that the mapping stored with user account information to receive the settlement amount related to the marketing of the marketer among the settlement amount corresponding to marketing through the marketing website.
According to claim 1, wherein the unique address information,
domain information of the specified address system;
and user identification parameter information for identifying a user who provides marketing through the p-th marketing page of the marketing website on a designated address system.
According to claim 1, wherein the unique address information,
domain information of the specified address system;
Marketing website operating method, characterized in that it comprises marketer identification parameter information for identifying a marketer who performs marketing related to the p-th marketing page of the marketing website on a specified address system.
According to claim 1, wherein the unique address information,
domain information of the specified address system;
User identification parameter information for identifying a user who provides marketing through a p-th marketing page of the marketing website on a designated address system;
Marketing website operating method, characterized in that it comprises marketer identification parameter information for identifying a marketer who performs marketing related to the p-th marketing page of the marketing website on a specified address system.
According to claim 1, wherein the unique address information,
A marketing website operating method comprising domain information of a specified address system.
The method of claim 21, wherein the unique address information,
Marketing website operating method, characterized in that it further comprises parameter information of the specified address system.
22. The method of claim 21,
The unique address information is mapped and stored with user identification information that uniquely identifies a user who operates the marketing website or provides marketing through the marketing website,
The method of operating a marketing website, characterized in that the user identification information is stored in mapping with user account information to receive a settlement amount corresponding to marketing through the marketing website.
24. The method of claim 21 or 23,
The unique address information is mapped and stored with marketer identification information for uniquely identifying a marketer who performs marketing related to the marketing website;
The marketing website operating method, characterized in that the marketer identification information is stored by mapping the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the marketing website.
22. The method of claim 21,
The unique address information is mapped and stored with user identification information that uniquely identifies a user who provides marketing through the p-th marketing page of the marketing website,
The method of operating a marketing website, characterized in that the user identification information is stored in a mapping with user account information to receive a settlement amount corresponding to marketing through the p-th marketing page of the marketing website.
26. The method of claim 21 or 25,
The unique address information is mapped and stored with marketer identification information for uniquely identifying a marketer who performs marketing related to the p th marketing page of the marketing website;
The marketing website operating method, characterized in that the marketer identification information is stored in mapping with the marketer account information to receive the settlement amount related to the marketing of the marketer among the settlement amounts corresponding to marketing through the p-th marketing page of the marketing website. .
According to claim 1, wherein the promotional content,
Marketing website operating method, characterized in that it comprises video content produced for promotion related to the p-th marketing page (or related to designated marketing).
According to claim 1, wherein the promotional content,
Marketing website operating method, characterized in that it comprises video content produced by exposing people or products for promotion related to the p-th marketing page (or related to designated marketing).
The method of claim 1,
The promotional content is registered in a designated content providing server that provides designated video content,
The content setting information is a marketing website operating method, characterized in that it comprises content connection information for linking the promotional content registered in the content providing server.
30. The method of claim 29, wherein the second step comprises:
Receiving registration of content setting information including content connection information for linking promotional content registered to a designated content providing server through a user terminal;
accessing the content providing server based on the content connection information included in the content setting information and authenticating the validity of the promotional content registered in the content providing server; and
and setting a content output area for outputting the promotional content to be included in a designated page area within the p-th marketing page when the validity of the promotional content is authenticated.
The method of claim 30, wherein the validation of the promotional content is,
valid reproduction authentication of the promotional content registered in the content providing server;
and validation of at least one of reproduction quality authentication for confirming whether the reproduction quality of the promotional content registered in the content providing server includes a reproduction quality equal to or greater than a preset resolution.
The method of claim 31, wherein the validation of the promotional content is,
Video content authentication for confirming whether promotion-related content is included through pattern recognition of video data while playing the promotional content registered in the content providing server;
Audio content authentication for confirming whether promotion-related content is included through pattern recognition of audio data while playing the promotional content registered in the content providing server;
Video conformity certification to check whether the content of the designated deliberation violation is included through pattern recognition for video data while playing the promotional content registered in the content providing server;
Audio conformity certification for checking whether the content of the designated deliberation violation is included through pattern recognition for audio data while playing the promotional content registered in the content providing server;
Authentication of the string relationship between the string included in the title or description related to the promotional content registered in the content providing server and the promotion;
Marketing website operation, characterized in that it further comprises validation of at least one of string conformity certification for confirming whether a character string included in a title or description related to the promotional content registered in the content providing server includes the content of a deliberation violation specified in the content providing server Way.
According to claim 1, wherein the real-time content,
For the promotion related to the pth marketing page (or related to the designated marketing), it is characterized in that it includes real-time video content that is generated in real time through a designated video equipment at a designated place and is transmitted in real time through a designated live channel based on the Internet. How to operate a marketing website.
The method of claim 1,
The real-time content is transmitted in real-time through a content providing server capable of transmitting real-time video content generated in real time through a designated video device through a designated live channel,
The content setting information is a marketing website operating method, characterized in that it includes content connection information for connecting real-time content to be transmitted in real time through the content providing server or to be transmitted in real time.
35. The method of claim 34, wherein the second step comprises:
A method comprising: registering content setting information including content connection information for connecting real-time content to be transmitted in real time or to be transmitted in real time through a designated content providing server through a user terminal;
accessing the content providing server based on the content connection information included in the content setting information and authenticating the validity of the real-time content registered in the content providing server; and
and setting a content output area for outputting the real-time content to be included in a designated page area in the p-th marketing page when the validity of the real-time content is authenticated.
The method of claim 35, wherein the validation of the real-time content comprises:
Transmission schedule authentication to confirm whether the real-time content is scheduled to be transmitted at a specified time in the future through the content providing server;
Real-time transmission authentication to check whether the real-time content is being transmitted in real time through the content providing server;
Marketing website, characterized in that it comprises at least one validity authentication among reproduction quality authentication for confirming whether the reproduction quality of real-time content to be transmitted through the content providing server or being transmitted in real-time includes a reproduction quality equal to or greater than a preset resolution. How to operate.
The method of claim 36, wherein the validation of the real-time content comprises:
Authentication of a string relationship between a character string included in a title or description related to real-time content scheduled to be transmitted through the content providing server or transmitted in real time and a promotion;
At least one of string conformity certification for checking whether a string included in a title or description related to a title or description related to real-time content scheduled to be transmitted through the content providing server includes a content violation How to operate a marketing website.
The method of claim 36, wherein the validation of the real-time content comprises:
State transition authentication for confirming whether the real-time content transmitted in real time through the content providing server has been changed to the form of video content and registered;
The method of operating a marketing website, characterized in that it further comprises validation of at least one of reproduction quality authentication for confirming whether the reproduction quality of the content changed to the form of the moving picture content includes a reproduction quality equal to or higher than a preset resolution.
39. The method of claim 38,
authenticating the validity of the changed status promotion content when the real-time content is registered in the form of moving picture content; and
and setting a content output area for outputting the promotional content to be included in a designated page area within the p-th marketing page when the validity of the promotional content is authenticated.
The method of claim 1,
The start date and time includes a designated date and time in the range of start dates and times between the current point in time when the p-th marketing page is produced and a designated future point in time,
The method of operating a marketing website, wherein the deadline includes a designated date and time within a range of deadlines between the starting date and time and a designated future time point or a designated period from the start date and time.
41. The method of claim 40,
When outputting real-time content scheduled to be transmitted at a future time through the pth marketing page,
The start date and time includes, as a basic date and time, a date and time before or after the same as or within a designated range of the scheduled start date and time of transmission of the real-time content among the start date and time range, and can be set by the user within the range of the start date and time,
The deadline is the same as the expected end date of transmission of the real-time content from among the deadline range, or a date and time before or after within a specified range, or a period equal to or within a specified range of the transmission period of the real-time content from the range of the period as the default date and time. and a method for operating a marketing website, characterized in that it can be set by a user within the range of the deadline or period.
42. The method of claim 40 or 41, wherein the second step comprises:
When outputting real-time content scheduled to be transmitted at a future time through the pth marketing page,
Authenticates whether the start date and time corresponding to the start date and time setting information registered through the user terminal is the same as the scheduled start date of transmission of the real-time content or is included in the date range before or after within a specified range, and setting the deadline registered through the user terminal Authenticating whether the deadline corresponding to the information is included in the date range after the expected end date of transmission of the real-time content or the deadline corresponding to the deadline setting information is included in the range of the period after the delivery period of the real-time content Marketing website operating method, characterized in that it further comprises.
41. The method of claim 40,
When outputting real-time content currently being transmitted in real-time through the p-th marketing page,
The start date and time includes a date and time that is the same as the current date and time of the real-time content or is within a specified range from among the start date and time range as a basic date and time, and can be set by the user within the range of the start date and time,
The deadline is the same as the expected end date of transmission of the real-time content from among the deadline range, or a date and time before or after within a specified range, or a period equal to or within a specified range of the transmission period of the real-time content from the range of the period as the default date and time. and a method for operating a marketing website, characterized in that it can be set by a user within the range of the deadline or period.
44. The method of claim 40 or 43, wherein the second step comprises:
When outputting real-time content currently being transmitted in real-time through the p-th marketing page,
Authenticates whether the start date and time corresponding to the start date and time setting information registered through the user terminal is the same as the current date and time of the real-time content or is included in the date range after the specified range, and responds to the deadline setting information registered through the user terminal Further comprising the step of authenticating whether the deadline is included in the date range after the expected end date of transmission of the real-time content, or the deadline corresponding to the deadline setting information is included in the range of time after the delivery period of the real-time content Marketing website operating method, characterized in that made.
The method of claim 1,
The second step further comprises the step of receiving registration of automatic closing condition setting information for setting an automatic closing condition to be automatically closed before a deadline after starting marketing through the pth marketing page,
The third step further comprises the step of setting the automatic closing condition on the p-th marketing page,
The fourth step further comprises the step of confirming whether the automatic closing condition set in the p-th marketing page is satisfied when the start date and time have elapsed and before the deadline has elapsed,
The fifth step further comprises the step of setting or maintaining the state of the p-th marketing page as a closed state when the automatic closing condition is satisfied in a state before the elapse of the deadline after the start date and time has elapsed Marketing website operating method, characterized in that.
46. The method of claim 45, wherein the automatic closing condition is,
and a condition for the cumulative number of sales to automatically close the sale of the product when the product is sold through the p-th marketing page.
47. The method of claim 46,
The fourth step is
calculating the cumulative number of products sold after starting marketing through the p-th marketing page; and
checking whether the calculated cumulative number of sales is equal to or greater than a condition of the cumulative number of sales corresponding to the automatic closing condition of the p-th marketing page;
The fifth step is
and setting or maintaining the state of the p-th marketing page as a closed state when the calculated cumulative sales number is equal to or greater than the cumulative sales number condition.
46. The method of claim 45, wherein the automatic closing condition is,
When selling a product through the p-th marketing page, the marketing website operating method, characterized in that it includes a condition for the cumulative number of sales for each i product to automatically close the sales of the product.
49. The method of claim 48,
The fourth step is
calculating the cumulative sales number of i products sold after starting marketing through the p-th marketing page; and
Checking whether the accumulated number of sales of at least one of the calculated cumulative number of sales for each i product is equal to or greater than the condition of the cumulative number of sales for each i product corresponding to the automatic closing condition of the p-th marketing page;
The fifth step is
Setting or maintaining the state of the p-th marketing page as a closed state when the cumulative number of sales of at least one of the calculated cumulative sales numbers for each i product is equal to or greater than the condition for the cumulative sales number for each of the i products; Marketing website operating method, characterized in that it comprises.
46. The method of claim 45, wherein the automatic closing condition is,
When selling a product through the p-th marketing page, the method of operating a marketing website, characterized in that it comprises a condition for the accumulated sales amount to automatically close the sale of the product.
51. The method of claim 50,
The fourth step is
calculating an accumulated sales amount of products sold after starting marketing through the p-th marketing page; and
checking whether the calculated cumulative sales amount is equal to or greater than the cumulative sales amount condition corresponding to the automatic closing condition of the p-th marketing page;
The fifth step is
and setting or maintaining the state of the p-th marketing page as a closed state when the calculated cumulative sales amount is equal to or greater than the cumulative sales amount condition.
46. The method of claim 45, wherein the fifth step comprises:
The method further comprising the step of setting or maintaining a state of the p-th marketing page including the content output area to an active state when the automatic closing condition is not satisfied in a state before the elapse of the deadline after the start date and time Marketing website operating method, characterized in that.
The method of claim 1,
receiving the domain information of a specified address system by providing an address setting interface for changing or setting domain information of the unique address information mapped with the p-th marketing page to the user terminal according to a request of the user terminal;
determining unique address information to be mapped with the p-th marketing page by using the set domain information; and
The method of operating a marketing website, characterized in that it further comprises a; mapping and storing the p-th marketing page information and the determined unique address information.
According to claim 1, wherein the fifth step,
When the customer terminal requests the pth marketing page using the unique address information,
If before the start date and time has elapsed, providing a p-th standby notification page to the customer terminal for notifying the waiting state of the p-th marketing page including the content output area,
If after the start date and time has elapsed and before the deadline has elapsed, a p-th marketing page including the content output area is provided to the customer terminal,
Marketing website operating method, characterized in that further comprising the step of providing, to the customer terminal, a p-th deadline notification page for notifying the closing state of the p-th marketing page including the content output area when the deadline has elapsed .
55. The method of claim 54, wherein the pth waiting notification page,
Marketing website operating method, characterized in that it comprises a page for outputting a notification to wait for the start of the p-th marketing page.
55. The method of claim 54, wherein the pth waiting notification page,
Marketing website operating method, characterized in that it comprises a page for outputting the start date and time set in the p-th marketing page.
55. The method of claim 54, wherein the pth waiting notification page,
and a page for calculating and outputting the remaining time for each designated time unit until the start date and time set in the p-th marketing page based on the current date and time of providing the p-th standby notification page.
55. The method of claim 54, wherein the pth waiting notification page,
and a page for outputting by inactivating each page area included in the p-th marketing page.
59. The method of claim 58, wherein the deactivation process,
On each page area of the p-th marketing page, a translucent gray color is output as overlapping, or
Inactivate user manipulation for the designated page area of the pth marketing page, or
and disabling the output of promotion content or real-time content through a content output area included in the designated page area of the p-th marketing page.
The method of claim 54, wherein the pth deadline notification page,
Marketing website operating method, characterized in that it comprises a page for outputting the content for notifying the closed state of the p-th marketing page.
The method of claim 54, wherein the pth deadline notification page,
Marketing website operating method, characterized in that it comprises a page for outputting the deadline set on the p-th marketing page.
The method of claim 54, wherein the pth deadline notification page,
and a page for outputting by inactivating each page area included in the p-th marketing page.
55. The method of claim 54,
When the p-th marketing page including the content output area is provided to the customer terminal
confirming the payment amount of the product sold through the p-th marketing page;
calculating a settlement amount corresponding to the payment amount;
When user identification parameter information is included in the unique address information of the p-th marketing page, performing a procedure of setting the settlement amount to the user by using user identification information corresponding to the user identification parameter information How to operate a marketing website characterized.
55. The method of claim 54,
When the p-th marketing page including the content output area is provided to the customer terminal
calculating a settlement amount corresponding to marketing through the p-th marketing page;
When the unique address information of the p-th marketing page includes marketer identification parameter information, the marketer using the marketer identification information corresponding to the marketer identification parameter information to settle the amount corresponding to marketing among the settlement amounts to the marketer Performing a procedure Marketing website operating method comprising the steps of.
55. The method of claim 54,
When the p-th marketing page including the content output area is provided to the customer terminal
calculating a settlement amount corresponding to marketing through the p-th marketing page;
When the unique address information of the pth marketing page includes user identification parameter information and marketer identification parameter information, the marketer using user identification information corresponding to the user identification parameter information and marketer identification information corresponding to the marketer identification parameter information and performing a procedure of calculating an amount corresponding to marketing among the settlement amount to a user and calculating the remaining amount to the user.
55. The method of claim 54,
When the p-th marketing page including the content output area is provided to the customer terminal
calculating a settlement amount corresponding to marketing through the p-th marketing page;
When the unique address information and user identification information of the p-th marketing page are mapped, the method of operating a marketing website comprising the step of performing a procedure of setting the settlement amount to the user by using the user identification information; .
55. The method of claim 54,
When the p-th marketing page including the content output area is provided to the customer terminal
calculating a settlement amount corresponding to marketing through the p-th marketing page;
When the unique address information of the p-th marketing page and the marketer identification information are mapped, performing a procedure of settling an amount corresponding to marketing among the settlement amount to the marketer using the marketer identification information How to operate a marketing website.
55. The method of claim 54,
When the p-th marketing page including the content output area is provided to the customer terminal
calculating a settlement amount corresponding to marketing through the p-th marketing page;
When the unique address information of the pth marketing page, user identification information, and marketer identification information are mapped, the amount corresponding to marketing among the settlement amount is calculated to the marketer using the user identification information and the marketer identification information, and the remainder is provided to the user. Marketing website operating method comprising the step of performing a procedure for setting the amount.

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