KR20220090754A - Fraud click blocking and advertisement effect measurement system targeting websites - Google Patents

Abstract

The present invention collects, stores, and analyzes logs generated on the website, aggregates and analyzes the user's visit status, and measures the effectiveness of advertisements by digital marketing in a manner such as calculating the rank of each page in the website, but It relates to an integrated management system that can detect and block fraudulent clicks by specific users and provide more accurate measurement results to companies or individuals.
The system for blocking illegal clicks and measuring the effectiveness of advertisements for websites according to the present invention collects, stores, and analyzes logs generated on customer websites due to user access through the Internet, and aggregates and analyzes the user's visit status. Analyzes, ranks each page in the customer website based on page views, and provides services related to the management server that detects fraudulent clicks, the user's visit status, page rankings, and detected fraudulent clicks provided from the management server A web server that visualizes through a web page and provides to customers who access and log in to the service web page, and access and log in to the service web page provided from the web server, so that the user’s visit status, page ranking, and illegal clicks are detected. It is characterized in that it is configured to include a customer terminal that can inquire related contents.

Description

Fraud click blocking and advertisement effect measurement system targeting websites

The present invention relates to a system capable of measuring the effect of digital marketing advertisements based on log analysis and providing them to companies or individuals by visualizing the results, and more particularly, collecting and Measure the effectiveness of advertisements by digital marketing by storing and analyzing, counting and analyzing the user's visit status, and calculating the ranking of each page on the website. It relates to an integrated management system that can provide accurate measurement results to companies or individuals.

In general, an intentional activity by an individual or a company to inform consumers of information about a product or service is called advertisement. The advertisement method using the Internet instead of newspapers and radio is preferred, and furthermore, in recent years, the advertisement method using SNS is attracting attention according to the rapid growth of the SNS market.

As such, the advertising method using digital media such as the Internet and smartphones is called digital marketing. Whereas traditional media such as newspapers, TV, and radio have difficulty in estimating the effectiveness of advertising, the advertising method using digital media is It has a technical feature that it can estimate and analyze the effect of advertisements in detail by collecting the IP addresses of users who visit the company's website and tracing the route used by each user for their visit.

Therefore, individuals or companies who want to inform consumers of information about products or services can use various data collected online and the results of analysis to improve the problems of the current digital marketing, furthermore, the advantages are There is an effect that can be emphasized even more, and it can be said that this effect is very necessary for individuals or small businesses with insufficient capital.

In this regard, as conventional inventions related to the analysis of advertising effects, “Online Advertising Effect Analysis Method and System” in Korean Patent Publication No. 10-0928198, and “Apparatus and Method for Advertising Effect Analysis” in Korean Patent Publication No. 10-1295086 Inventions such as “A method for analyzing advertisement effect and an apparatus therefor” of Korean Patent Registration No. 10-2038285 have been proposed and published.

First, in the “Online Advertising Effect Analysis Method and System” of Korean Patent Publication No. 10-0928198, it is possible to prove the effectiveness of online advertisements by analyzing the influence of online advertisements on consumer purchases using a panel, and Inventions regarding a method and system capable of deriving implications for online advertisement execution methods and analyzing its effectiveness have been proposed.

In addition, in the "Apparatus and method for analyzing advertisement effect" of Korean Patent Publication No. 10-1295086, the effect of advertisement is analyzed by considering various analysis factors such as the number of exposures, clicks, installation times, execution times, and execution time of the application program. Accordingly, the invention regarding an apparatus and method for establishing an advertisement strategy for achieving an optimal advertisement effect has been proposed.

In addition, in the "Advertising Effect Analysis Method and Device" of the Republic of Korea Patent Publication No. 10-2038285, the effect of sales against advertising expenditure costs by integrating the advertising media data and advertiser data of the advertising media companies in conjunction with the web log analysis tool An invention related to a method and an apparatus for confirming was proposed.

However, the conventional inventions as described above only focus on the analysis of advertising effectiveness, and respond to fraudulent clicks that occur for the purpose of increasing the advertising cost of competitors or exhausting a predetermined number of clicks according to the deposited advertising cost amount There are limitations that cannot be proposed.

Therefore, through digital marketing, we detect fraudulent clicks that not only cause financial damage to individuals or companies who want to inform consumers of product or service information, but also interfere with the analysis of advertising effectiveness, and prevent users related to the fraudulent clicks. There is a need for an invention related to a method or system that can block and exclude detected fraudulent clicks from the analysis of advertisement effects and provide customers with more accurate analysis results.

Republic of Korea Patent Publication No. 10-0928198 (2009. 11. 17.) Republic of Korea Patent Publication No. 10-1295086 (2013. 08. 05.) Republic of Korea Patent Publication No. 10-2038285 (2019. 10. 30.)

The system for blocking fraudulent clicks targeting a website and measuring the effectiveness of advertisements according to the present invention is a technology proposed to solve the problems of the prior inventions as described above,

Conventional inventions focus only on the analysis of advertising effectiveness, and methods for counteracting fraudulent clicks that occur for the purpose of increasing the advertising cost of competitors or exhausting a predetermined number of clicks according to the deposited advertising cost amount are Since there was a problem that could not be presented, the purpose is to suggest a solution to it.

The present invention is to realize the above object,

Collects, stores, and analyzes logs generated on the customer website due to the user's access through the Internet, aggregates and analyzes the user's visit status, and calculates the rank of each page in the customer's website based on page views; Management server for detecting fraudulent clicks; a web server that visualizes the user's visit status, page ranking, and detected illegal clicks, provided from the management server, through a service web page and provides it to a customer who has accessed and logged in to the service web page; and a customer terminal capable of accessing and logging in to the service web page provided from the web server and inquiring about the user's visit status, page ranking, and detected illegal clicks; It presents a system for blocking fraudulent clicks targeting a website and measuring the effectiveness of advertisements, characterized in that it comprises a.

The system for blocking fraudulent clicks and measuring the effectiveness of advertisements targeting a website according to the present invention,

Detects fraudulent clicks by users when collecting, storing, and analyzing logs that occur on the customer's website due to the user's access through the Internet, and automatically blocks the IP address of the user involved in the occurrence of the fraudulent click. , it is configured to exclude the blocked user's IP address from the aggregation and analysis of the visitor's website visit status and page views, so that damage to customers due to fraudulent clicks can be minimized and the results of more accurate analysis are provided to customers possible effects occur.

1 is a basic configuration diagram of a system for blocking fraudulent clicks targeting a website according to the present invention and measuring an advertisement effect;
2 is an exemplary view showing the screen configuration of the 'All Visitors' menu among the 'Real-Time Analysis' menu provided through the service web page by the web server of the present invention.
3 is an exemplary view showing the screen configuration of the 'advertisement visitor' menu among the 'real-time analysis' menu provided through the service web page by the web server of the present invention.
4 is an exemplary view showing the screen configuration of the 'Visitors' menu among the 'Visit Analysis' menu provided through the service web page by the web server of the present invention.
5 is an exemplary view showing the screen configuration of the 'Page View' menu among the 'Visit Analysis' menu provided through the service web page by the web server of the present invention.
6 is an exemplary view showing the screen configuration of a 'popular page' menu among the 'visit analysis' menu provided through the service web page by the web server of the present invention.
7 is an exemplary view showing the screen configuration of the 'inflow status' menu among the 'inflow analysis' menu provided through the service web page by the web server of the present invention.
8 is an exemplary view showing the screen configuration of the 'inflow search word' menu among the 'inflow analysis' menu provided through the service web page by the web server of the present invention.
9 is an exemplary view showing the screen configuration of the 'inflow detailed path' menu among the 'inflow analysis' menu provided through the service web page by the web server of the present invention.
FIG. 10 is an exemplary view showing the screen configuration of the 'Illegal Click Analysis' menu among the 'Illegal Clicks' menu provided through the service web page by the web server of the present invention.
11 is an exemplary diagram illustrating an embodiment of a response by a management server when a fraudulent click is detected;
12 is an exemplary diagram illustrating another embodiment of a response by a management server when an illegal click is detected.

The present invention relates to a system that can measure the effect of an advertisement by digital marketing based on log analysis, visualize the result, and provide it to a company or individual,

As shown in Fig. 1, logs generated on the customer website due to the user's access through the Internet are collected, stored, and analyzed, and the user's visit status is aggregated and analyzed, and based on the page view, the user's website a management server 100 that calculates the rank of each page and detects fraudulent clicks; A web server 200 that visualizes the user's visit status, page ranking, and detected illegal clicks provided from the management server 100 through a service web page and provides it to customers who have accessed and logged in to the service web page. ; And, by accessing and logging in to the service web page provided from the web server 200, a customer terminal 300 that can inquire about the user's visit status, page ranking, and detected illegal clicks; It relates to a system for blocking fraudulent clicks targeting a website and measuring the effectiveness of advertisements, characterized in that it comprises a.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, an individual or company, that is, a customer, who wants to measure the effect of advertising by digital marketing using the present invention, accesses the service web page provided by the administrator of the present invention or installs the application on the smartphone and then provides it on the screen You can sign up for membership through the menu that appears, and you can apply for free use provided for a certain period of time after membership registration, and you can pay a certain amount to become a paid member.

In particular, in the membership registration process, the Internet address of the customer web page to measure the effectiveness of advertisements must be entered, and after membership registration, the common script is copied according to the description provided in the service web page of the present invention It must be entered in the designated area within the common header file of the page.

However, if it is difficult for the customer to input the common script according to the description provided, he/she may request the administrator of the present invention to input the common script through the menu provided on the service web page, and in this case, the administrator may ask the customer You must provide the FTP address of the web page, FTP ID and FTP password.

At this time, the service web page is configured to be provided to the customer through the web server 200 provided by the administrator of the present invention, and after the preparation is completed through the process of membership registration and paid member conversion as described above, the customer web page All logs generated in the present invention are collected and stored in the management server 100 provided together with the web server 200 by the administrator of the present invention.

Specifically, the management server 100 is a device in which a program developed for the purpose of measuring the effect of advertising by digital marketing based on log analysis is installed, It collects, stores, and analyzes logs, aggregates and analyzes the user's visit status, calculates the rank of each page on the website based on page views, and implements functions to detect and block fraudulent clicks.

That is, the management server 100 is not limited in its function to measuring the effect of advertising by digital marketing based on log analysis, and provides more information to customers by detecting fraudulent clicks and blocking users related to the fraudulent clicks. Ensure that accurate analysis results are provided.

In addition, the web server 200 is a device in which a program used for providing and managing files constituting a service web page for use of the present invention is installed, and the use of the present invention as shown in FIG. It implements the function of providing a service webpage designed for this purpose to customers online.

In addition, the web server 200 visualizes the user's visit status, page rank, and contents related to detected illegal clicks provided from the management server 100, and provides it to customers who access and log in to the service web page. implement the function.

In addition, the web server 200 may provide a publicity homepage designed by the administrator of the present invention for the purpose of attracting customers online, and the management server 100 is the same as in the case of the customer website. , it is possible to collect, store, and analyze logs generated on the homepage for promotion due to the user's access through the Internet, to aggregate and analyze the user's visit status, and to calculate the rank of each page in the homepage for promotion based on page views and can detect fraudulent clicks.

At this time, the information related to the user's visit status, page ranking, and detected illegal clicks provided from the management server 100 is visualized and provided by the web server 200 to access the service web page of the present invention in administrator mode. It is configured so that the administrator can check it.

On the other hand, as described above, access to the service web page, membership registration, log-in, free use application, and conversion to a paid member can be accessed through the Internet in any way, regardless of wired or wireless, such as a known PC or smart phone. This occurs through the possible customer terminal (300).

Therefore, a customer who has applied for free use for a certain period of time by accessing and joining the service web page or has converted to a paid member uses the customer terminal 300 to access and log in to the service web page and then log in to the management server ( 100), a variety of information such as the user's visit status, page ranking, and blocking status due to detection of fraudulent clicks can be inquired, and the process can be based on the following embodiments.

First, as shown in FIG. 2 , at the top of the service web page, a 'home page' menu that can directly connect to a customer web page input by a customer in the process of registering as a member may be displayed, and a menu of a common script may be displayed to the administrator. A 'Installation Request' menu to request an input proxy may be displayed, and menus necessary for environment setting of the service web page and logout from the service web page may be displayed respectively, and a menu to leave inquiries to the administrator may be displayed.

In addition, as shown in FIGS. 2 and 3, on the left side of the service web page, there is a ' A 'real-time analysis' menu may be displayed.

At this time, the 'real-time analysis' menu excludes the 'advertisement visitor' menu for a user who visits a customer webpage by clicking an advertisement link or power link on the Internet and a method of clicking an advertisement link or power link on the Internet. It may consist of a 'general visitor' menu for users who visit a customer web page by entering a search term in a portal or the like or by directly entering a URL in an address bar.

In addition, the 'real-time analysis' menu includes the 'All Visitors' menu, which integrates the information included in the 'Advertising Visitors' menu and the 'General Visitors' menu, and clicks an advertisement link or power link on the Internet to visit a customer web page Or, it can be subdivided into the 'Visitors Suspected of Fraudulent Clicks' menu for users who are suspected of clicking fraudulently among users who attempted to visit.

At this time, as shown in FIGS. 2 and 3, through the 'Advertising Visitors' menu, the 'General Visitors' menu, and the 'All Visitors' menu, the IP address of the user who visited the customer website and the search used for the visit You can check information such as engines, sites such as SNS or portals, search terms, visit time and residence time to the customer website, and the type of customer terminal 300 used for the visit, and the user's IP by date and period You can specify and search.

In addition, through the 'Visitors suspected of fraudulent clicks' menu, the IP address of the user suspected of clicking fraudulently, the search engine or SNS or portal site used for the visit, the search word, the visit time of the customer's website, and the IP address You can check information such as the current location and the type of the customer terminal 300 used for the visit, and you can search by designating the user's IP by date and period.

In addition, as shown in FIGS. 4 to 6 , a 'visit analysis' menu may be displayed on the left side of the service web page to check the visit status of a user who has visited the customer web page, and the 'visit analysis' The menu includes the 'Visitors' menu that allows you to check the number of users who have visited the customer's web page, the 'Page Views' menu that allows you to check the page views by visiting users, and the It can be subdivided into a 'Popular Page' menu, etc., which lists and checks the pages with the highest ranking in order.

In addition, the 'visit analysis' menu may further include a 'unpopular page' menu for sequentially listing and confirming pages with low page views among a plurality of pages constituting a customer web page.

At this time, as shown in Fig. 4, the number of users that can be checked through the 'Number of Visitors' menu is not only the total number of users, but also the number of users who first visited the customer web page and the number of users who visited the previous visit history. The number of visiting users may be included, and in addition, the number of regular users whose previous visit history among returning users is confirmed more than a specified number of times within a specified period may be further included, and the number of each user is all They may be displayed separately.

In addition, as shown in FIG. 5, all of the above-mentioned information that can be checked through the 'number of visitors' menu is displayed in a table or graph so that the customer can easily recognize and identify it, and is displayed in a table or graph. , the customer can specify and inquire by date and period.

In addition, the page views that can be checked through the 'Page Views' menu may include not only the full page views, but also page views by users who visit the customer web page for the first time and page views by returning users. It may further include a page view per number of visits that can be calculated based on the number of views and the total number of users, and each page view may be displayed separately for each time period.

In addition, the above-mentioned information that can be checked through the 'Page View' menu may be provided by being displayed in a table or graph in different colors so that the customer can easily recognize and identify it, and the customer can provide by date and period. It can be searched by specifying .

In addition, as shown in FIG. 6 , the information that can be checked through the 'Popular Pages' menu is based on the URL (Uniform Resource Locator) of each page listed in the calculated order, the page view, and each page based on the total page view. It can be composed of the page view rate of

In addition, as shown in FIGS. 7 to 9 , on the left side of the service web page, a 'inflow analysis' menu may be displayed to check the inflow path of a user who has visited the customer web page, and the 'inflow analysis' menu may be displayed. The 'menu' includes the 'Inflow Status' menu that allows users to check the route and device used when visiting the customer's web page, the 'Incoming Search Terms' menu that allows the user to check the search terms used when visiting the customer's web page, and It can be subdivided into the 'Detailed Inflow Path' menu, which allows users to check in detail the route and search terms used when they visit the customer's web page.

At this time, as shown in FIG. 7 , the information that can be checked through the 'inflow status' menu is through the number of visits and other routes that the user counts by clicking an advertisement link or power link on the Internet connected to the customer web page. The user accesses the customer's web page and can consist of the aggregated number of visits, the ratio of each item can be displayed together, and the customer can specify and inquire by date and period.

In addition, the information that can be checked through the 'inflow status' menu may further include the number of users who have visited the customer webpage using a PC and the number of users who have visited the customer webpage using a smartphone, and each item ratio can be displayed together, and the customer can inquire it by designating it by date and period.

In addition, as shown in FIG. 8 , the information that can be checked through the 'incoming search word' menu may be composed of search terms that are frequently used among the search terms used by the user when visiting the customer web page, and the customer It can be searched by designating it by date or period, and the ratio of each search term can be displayed together.

In addition, as shown in FIG. 9 , the information that can be checked through the 'inflow detailed path' menu is the search word used when the user visits the customer web page, the URL of the web page where the search word is entered, or the information the user clicks. When all advertisement links and power links on the Internet are combined, the most frequently used visit methods can be configured, the customer can specify and inquire by date and period, and the ratio of each item can be displayed .

In addition, the above-mentioned information that can be checked through the 'Inflow Status' menu, 'Inflow Search Words' menu, and 'Inflow Detailed Path' menu is a table or graph so that customers can easily recognize and identify them with different colors. may be provided as indicated by .

In addition, as shown in FIG. 10 , a 'Illegal Click' menu may be displayed on the left side of the service web page to check fraudulent clicks that have occurred on the customer web page, and the 'Illegal Click' menu is It can be subdivided into the 'Illegal Click Analysis' menu that allows you to check the analysis of fraudulent clicks on web pages, and the 'IP Management' menu that allows you to manage the user's IP in relation to fraudulent clicks. have.

At this time, the information that can be checked through the 'Illegal Click Analysis' menu includes the number of visits (same as the 'Inflow Status' menu above), the number of times a user clicks an advertisement link or a power link on the Internet connected to the customer's web page, and the number of visits detected. It may consist of the number of fraudulent clicks and the fraudulent click-through rate that can be calculated based on the number of visits counted by clicking an advertisement link or power link on the Internet and the number of detected fraudulent clicks.

In addition, all of the above-mentioned information that can be checked through the 'Illegal Click Analysis' menu may be displayed in a table or graph so that the customer can easily recognize and identify it, and it can be provided in a table or graph format, , can be searched by designating by period.

In addition, through the 'IP management' menu, the customer can directly register the IP address of the user suspected of clicking illegally and block access to the customer's web page, and check the registered or automatically blocked IP address of the user. The IP address of registered or automatically blocked users can be deleted, and exceptions can be processed to prevent detection of fraudulent clicks.

On the other hand, the names of all menus, such as the 'visit analysis' menu and the 'popular page' menu, can be called arbitrarily designated names for the description of the present invention, and have the same functions but can be changed to different names.

In addition, the above embodiments are described as being limited to the embodiments in which the customer uses the service website, but even when the administrator of the present invention manages the website for promotion by accessing the service website in administrator mode, the above embodiments remain the same. can be applied.

In addition, as shown in FIG. 11 , the management server 100 treats a user detected as a fraudulent click by a certain fraudulent click user and a fraudulent click suspected of a fraudulent click according to the number of fraudulent clicks occurring within a predetermined time. It can be configured to be classified as a suspicious user, and for a user suspected of double or fraudulent click, the IP address of the user suspected of fraudulent click to the customer related to the customer web page the user attempted to click fraudulently, that is, the customer terminal 300 of the party may be configured to notify

In addition, as shown in FIG. 11 , the management server 100 automatically blocks access to the customer web page on which the user has attempted to click the illegal click for a certain fraudulent click user, and then automatically blocks the access to the customer web page related to the customer web page. It may be configured to notify the occurrence and blocking of fraudulent clicks to the customer terminal 300 .

That is, the present invention blocks the user with certain fraudulent clicks from accessing the customer's website again, thereby reducing the customer's financial loss due to the increase in the number of clicks directly related to the advertising cost or the exhaustion of the predetermined number of clicks. In order to minimize the number of fraudulent clicks, the customer can choose whether to block fraudulent clicks for users who are not certain of fraudulent clicks, but who are sufficiently suspicious of fraudulent clicks.

On the other hand, the customer can select the automatic blocking of the user suspected of fraudulent click while accessing the service web page through the customer terminal 300 .

In addition, as shown in Fig. 12, the management server 100 transmits the IP address of the user for certain fraudulent clicks to the customer terminal 300 of other customers, lists it and announces it through the service website, It can be configured so that each customer can choose to block the user's IP address for certain fraudulent clicks.

In other words, a user classified as a certain fraudulent click user by repeatedly clicking an advertisement link or power link on the Internet directly related to the customer's advertising cost is It has the potential to cause financial damage to other customers as well.

Therefore, the present invention is for the purpose of automatically blocking the IP address of a user classified as a certain fraudulent click user on a specific customer website by the management server 100 and at the same time preventing damage to other customers in advance. The IP address can also be provided to other customers, and the provided IP address can be selected by each customer whether or not to block it.

Accordingly, the customer who is provided with the IP address of the user classified as a certain fraudulent click user compares the IP address with the IP addresses provided through the 'real-time analysis' menu, etc. to determine whether the user is a real user and block You can choose whether

In addition, as shown in FIG. 12 , the management server 100 is configured to collect IP addresses of users suspected of fraudulent clicks, store them for a certain period of time and then delete them, but users with the same IP address as the IP address before deletion are suspected of fraudulent clicks When detected or classified as a user, it may be configured to classify the suspected fraudulent click user as a fraudulent click certain user.

That is, the present invention classifies a user who is not classified as a certain fraudulent click user but is repeatedly classified as a user suspected of fraudulent clicks 2 to 4 times or more within a certain period of time as a certain fraudulent click user and blocks access to the customer web page, thereby It is possible to minimize the financial damage to the customer caused by the suspicious click user.

In addition, according to the present invention, it is possible to select any one or more of various online sites such as Naver, Daum, Google, Instagram, YouTube, etc., conduct trend analysis on a specific keyword input by the customer, and provide it to the customer.

In other words, a customer accessing the service webpage enters a specific keyword in the search box provided in the 'trend analysis' menu, and selects any one or more of various online sites such as Naver, Daum, Google, Instagram, and YouTube. and may be provided with various data for the data collected about the keyword.

In this case, the data provided to the customer through the trend analysis may consist of the number of blog posts containing a specific keyword entered by the customer, the number of online cafe posts, the number of web documents, the number of products sold, or the number of searches including PC and mobile. and other data may be further included, and the customer can secure the data he or she needs by limiting the conditions such as the subject and period of trend analysis.

That is, the customer limits the conditions of trend analysis performed on the specific keyword entered by the customer, and the number of searches per month in the PC environment, the number of searches per month in the mobile environment, and the number of searches per month in the mobile environment for the specific keyword are included. Data such as the number of clicks and click rate per month in the PC environment, the number of clicks and click rate per month in the mobile environment, and the intensity of competition on posts, etc. can be obtained.

In addition, the data provided to the customer through the trend analysis may further include keywords related to a specific keyword input by the customer, and when the related keywords are provided to the customer, a ranking according to the number of searches, etc. may be provided together. have.

In addition, the present invention can provide the average bid price, the expected number of impressions, the expected number of clicks, and the like for advertisements related to a specific keyword input by the customer, and based on this, it is possible to provide the estimated cost required for the advertisement.

Meanwhile, as described above, the customer of the present invention can leave a post to the manager through the menu provided on the service web page, and the manager can check and respond to the post. Various types of malicious posts for the purpose of distribution are frequently included.

In order to solve this problem, the present invention provides an administrator protection function that selects and removes malicious posts as described above by pre-analyzing the type and content of the language indicated by the text included in the post uploaded to the service web page by the customer. It is characterized in that it is configured to include.

In this regard, as an embodiment of the present invention, the management server 100 analyzes the text included in the post uploaded to the service web page by the customer and selects the type of language indicated by the text in Korean, English, Japanese, Chinese or It can be classified as any other foreign language, and among them, posts containing foreign languages other than Korean, English, Japanese, and Chinese can be selected and deleted as malicious posts.

In this case, when a plurality of languages are mixed in classifying the types of languages, the management server 100 may select whether or not foreign languages other than Korean, English, Japanese, and Chinese are included as a criterion for selecting malicious posts.

In addition, the management server 100 may analyze the contents of posts written in any one language of Korean, English, Japanese, or Chinese, and select and delete posts containing more than a specified number of specific languages as malicious posts, and the In a specific language, several kinds of words mainly used in general malicious posts may be selectively designated.

Also, the management server 100 may select and delete scripted posts as malicious posts so that it is impossible to check the contents of the posts without reading the posts by the administrator.

In addition, the management server 100 may transmit a message confirming the posting of a malicious post to the customer terminal 300 that has posted a post that has been selected as malicious and has been deleted. can block access to the customer's IP address, etc.

On the other hand, the type of foreign language used as a criterion for the selection of malicious posts as described above is not limited to the above example and can be set in various ways.

The embodiments introduced above are provided as examples so that the technical idea of the present invention can be sufficiently conveyed to those of ordinary skill in the art to which the present invention belongs, and the present invention relates to the embodiments described above. It is not limited and may be embodied in other forms.

In order to clearly explain the present invention, parts irrelevant to the description are omitted from the drawings, and in the drawings, the width, length, thickness, etc. of components may be exaggerated or reduced for convenience.

Also, like reference numbers refer to like elements throughout.

100: management server
200 : web server
300: customer terminal

Claims (6)

Collects, stores, and analyzes logs generated on the customer website due to the user's access through the Internet, aggregates and analyzes the user's visit status, and calculates the rank of each page in the customer's website based on page views; Management server 100 for detecting fraudulent clicks;
A web server 200 that visualizes the user's visit status, page ranking, and detected illegal clicks provided from the management server 100 through a service web page and provides it to customers who have accessed and logged in to the service web page. ; and,
a customer terminal 300 capable of accessing and logging in to a service web page provided from the web server 200 to inquire the user's visit status, page ranking, and contents related to detected fraudulent clicks; A measurement system for blocking fraudulent clicks and advertising effectiveness targeting a website, characterized in that it comprises a.
The method of claim 1,
The service web page provided through the web server 200,
'Real-time analysis' menu that allows customers to check information such as the visit method, residence time, and visit time of users who have visited their customer website in real time;
'Visit analysis' menu that allows customers to check the number of users who have visited their customer's web page, page views by visiting users, and popular pages whose page views are ranked among the many pages that make up customer web pages;
'Inflow analysis' menu that allows customers to check the inflow path of users who have visited their customer's webpage, and;
A system for blocking fraudulent clicks and measuring the effectiveness of advertisements for websites, characterized in that it is configured to provide customers with a 'fraud click' menu that allows customers to check fraudulent clicks that have occurred on their customer webpages.
According to claim 1,
The management server 100,
It is configured to classify users detected as fraudulent clicks into users with certain fraudulent clicks and users suspected of fraudulent clicks according to the number of fraudulent clicks that occurred within a certain period of time;
Among them, for a user suspected of clicking fraudulently, the IP address of the user suspected of fraudulent clicking is configured to be notified to the customer terminal 300 of the customer related to the customer web page where the user attempted to click fraudulently;
For users with certain fraudulent clicks, after the user automatically blocks access to the customer's webpage who has attempted to click illegally, the customer's terminal 300 related to the customer's webpage is configured to notify the occurrence and blocking of the fraudulent click A system for blocking fraudulent clicks and measuring the effectiveness of advertisements for websites, characterized in that they become.
4. The method of claim 3,
The management server 100,
Fraudulent click fraud targeting a website characterized in that it is configured to transmit the IP address of the sure user to the customer terminal 300 of other customers, so that each customer can choose to block the IP address of the fraudulent click certain user A system for measuring click-blocking and advertising effectiveness.
4. The method of claim 3,
The management server 100,
It is configured to collect IP addresses of users suspected of fraudulent clicks, store them for a certain period of time, and then delete them.
When a user with the same IP address as the IP address before deletion is detected and classified as a suspected fraudulent click user, the fraudulent click blocking targeting the website, characterized in that the user with the suspected fraudulent click is configured to be classified as a fraudulent click user and measurement systems of advertising effectiveness.
According to claim 1,
The management server 100,
By pre-analyzing the type and content of the language indicated by the text included in the post uploaded to the service webpage by the customer,
A system for blocking fraudulent clicks targeting websites and measuring the effectiveness of advertisements, characterized in that it is configured to select and remove malicious posts for publicity, phishing, or distribution of malicious codes.

Images