KR20220078063A - Method and system for providing personalized marketing platform for providing service - Google Patents

Abstract

A method of providing a personalized marketing platform for service provision is provided, in which a template for building a marketing platform corresponding to each service type of a plurality of service types is performed by a managed server. The template may be configured to include a plurality of pages configured differently for each service type. The server provides a first template for building a marketing platform of the selected service type, receives an input for first pages included in the first template, generates a marketing platform, and sends a message to a consumer terminal accessing the marketing platform. For example, a direct connection to the service provider is provided, not via a server. In addition, based on the consumer's activity history through the marketing platform, retargeting marketing information is provided to the consumer terminal through the marketing platform.

Description

Method and system for providing a personalized marketing platform for providing services

Embodiments relate to a method and system for providing a personalized marketing platform for providing services, and specifically, to provide a personalized marketing platform that can directly operate and manage for each of the service providers who provide heterogeneous services, , and further relates to a method and system for providing retargeting marketing to consumers who have accessed the marketing platform.

Users who run stores or businesses that provide services often use online marketing to promote their services. With the spread of smart devices, the effectiveness of online marketing is increasing.

In order for a service provider to promote their service, it is necessary to build a direct marketing platform or use a platform providing service that provides a marketing platform. However, it is difficult for a service provider who is not familiar with the establishment of an online marketing platform to directly build such a marketing platform. In addition, in the case of a platform providing service that provides a marketing platform, a marketing platform can be provided only for a limited type of service, and the platform providing service side manages the overall services provided by the service providers, the service provider and the consumer is not directly connected, and in many cases, the configuration of the service platform cannot be changed as desired by the service provider.

Korean Patent Application Laid-Open No. 10-2017-0009435 (published date: January 25, 2017) relates to a social network-based marketing platform system and a method for providing the same, and relates to a method of using or purchasing an advertiser's app in a user terminal. A user terminal that shares the advertiser's product information with an acquaintance's terminal related to the user's terminal through the marketing platform, and provides the acquaintance's terminal and advertisement usage details when installing, driving, viewing and purchasing the advertiser's app on the acquaintance's terminal Disclosed is a marketing platform system and a method for providing the same, so that rewards are accumulated.

The information described above is for understanding only, and may include content that does not form a part of the prior art.

An embodiment may provide a method of providing a personalized marketing platform for service provision, in which a template for building a marketing platform corresponding to each service type of a plurality of service types is performed by a server managed. The template may be configured to include a plurality of pages configured differently for each service type.

An embodiment provides a first template for building a marketing platform of a selected service type, receives an input for first pages included in the first template, generates a marketing platform, and accesses the marketing platform. For the consumer terminal, it is possible to provide a direct connection to the service provider, not via a server.

According to an embodiment, based on the consumer's activity history through the marketing platform, retargeting marketing information may be provided to the consumer terminal through the marketing platform.

In one aspect, in the method of providing a personalized marketing platform for service provision, performed by a server, in the server, a template for building a marketing platform corresponding to each service type of a plurality of service types is managed and , the template is configured to include a plurality of pages configured differently for each service type, and corresponds to a first service type selected from among the plurality of service types according to a selection from a provider terminal of a service provider providing a service receiving a request for provision of a marketing platform to 1 Receiving input of information on the first pages included in the template, generating a marketing platform including the first pages based on the input of the information, using the service connected to the marketing platform providing a direct connection to the service provider or the provider terminal, without going through the server, to the consumer terminal of the intended consumer, and, according to a request from the provider terminal, the consumer's activity through the marketing platform based on a history, providing retargeting marketing information to the consumer terminal through the marketing platform, wherein each page of the first pages and a function provided through each page are determined by the service provider A method of providing a marketing platform, which is configured to be manageable directly through a provider terminal, is provided.

The providing method further includes generating a first QR code including access information for the generated marketing platform, wherein the access information includes address information for any one of the first pages, As the first QR code is read by the consumer terminal, the consumer terminal is connected to a page corresponding to the address information, and the first QR code is generated by the request of the service provider, or the marketing platform It can be created automatically after creation.

The activity history includes at least one of the consumer's purchase of goods related to the service through the marketing platform, execution of a reservation function, and execution of a payment function, and the retargeting marketing information includes a coupon provided to the consumer; It includes at least one of event information and push advertisement, and the provision of the retargeting marketing information to the consumer may be directly managed by the provider terminal through at least one of the first pages.

The step of providing the direct connection includes, according to a request from the consumer terminal, providing a direct connection to the service provider or the provider terminal without going through the server in relation to the retargeting marketing information, and the The direct connection may include a direct call, message transmission/reception, or chatting between the service provider and the consumer.

The providing method further includes generating a second QR code including information for executing the function associated with the generated marketing platform, wherein the function is a payment function for the service, a reservation for the service a function or a function of providing detailed information about the content or service purchased by the consumer, wherein the second QR code displayed on the consumer terminal is read by a reading terminal of the service provider, or providing the service As the second QR code placed in a place for the user is read by the consumer terminal, the execution of the function may be performed.

The second QR code is generated according to a request of the service provider, the service is an accommodation reservation service, and the function is a check-in function, a check-out function, or a payment function for the room reserved by the consumer through the accommodation reservation service. comprising, as the second QR code disposed around a place for payment for the room or the room is read by the consumer terminal, the consumer is checked in for the room, or the consumer is checked into the room is checked out, or payment processing for the room may be performed.

The second QR code is generated according to the request of the consumer, the generated second QR code is displayed on the consumer terminal, and the second QR code displayed on the consumer terminal is read by the reading terminal of the service provider Accordingly, the execution of the function can be made.

The service is an accommodation reservation service, and after the execution of the function is made as the second QR code is read, the consumer terminal is operated to function as a key for the door of the room reserved by the consumer, the door and the consumer The door may be opened and closed by wireless communication between terminals.

The providing method further includes providing a main page for inducing access of the consumer terminal to a marketing platform corresponding to each service type of the plurality of service types, wherein the generated marketing platform is the main page It may be configured to be accessible through

The first pages may include a customer CRM management page, a product or service registration and management page, a reservation management page, a coupon or reward management page, and a feedback management page.

A service provider may provide a service, and a personalized marketing platform may be provided for the service provider, which the service provider may directly manage.

It is possible to provide a marketing platform that enables a direct connection between a service provider and a consumer of a service without going through a server that provides the marketing platform.

Information for executing a function associated with the marketing platform or access information to the marketing platform may be generated as a QR code and utilized in the provision of a service.

A method and system for enabling a service provider to provide retargeting marketing to consumers based on data about consumers accessing a marketing platform.

1 illustrates a method of providing a personalized marketing platform for service provision, according to an embodiment.
2 is a flowchart illustrating a method of providing a personalized marketing platform for providing a service, according to an embodiment.
3 illustrates a method of using a QR code generated through a marketing platform in providing an accommodation reservation service, according to an example.
4 illustrates a method of using a QR code generated through a marketing platform in a store operated by a service provider, according to an example.
5 illustrates a marketing platform configured to provide an lodging reservation service, according to an example.
6 illustrates a marketing platform configured to provide a company reservation service, according to an example.
7 illustrates a plurality of pages included in a marketing platform according to an example.
8 illustrates a method of providing retargeting marketing information and a service through a marketing platform, according to an example.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. Like reference numerals in each figure indicate like elements.

1 illustrates a method of providing a personalized marketing platform for service provision, according to an embodiment.

A method of providing a personalized marketing platform to a service provider providing a service will be described with reference to FIG. 1 .

"Service" is a service provided by a service provider to a consumer and may include the sale, rental, or authorization to use a service or goods. For example, "service" means a service that sells food or goods through places such as restaurants, shops, etc.; and/or may include a service providing a reservation service for facilities such as accommodation facilities (hotels, etc.), restaurants, or beauty salons. Alternatively, the service may include a service for selling an item through online, such as an online shopping mall, or providing content or service. A service provider may provide such a service and may be an entity that operates a facility for providing the service.

The "marketing platform" may be a platform that promotes services provided by a service provider, and provides a reservation function related to the service and a sales function (such as goods, services, content, etc.). In embodiments, the marketing platform may be personalized and provided according to the service provider. The marketing platform may be configured to include a plurality of pages, and may provide a service-related reservation function or a sales/purchase function (eg, goods, services, content, etc.) through each page.

As illustrated, the service provider may manage the marketing platform 120 for the service provided by the service provider through the provider terminal 110 used by the service provider. On the other hand, a consumer who wants to use the service can access the marketing platform 120 through the consumer terminal 115 that he or she uses, and accordingly, obtain information about the service, or a function related to the service (eg, the above-mentioned functions). reservation function or sales/purchase function).

The server 100 may be a computing device that provides the personalized marketing platform 120 to the provider terminal 110 according to a request from the provider terminal 110 of the service provider. That is, the server 100 may be operated by a marketing platform service provider (PSP).

The server 100 may receive information necessary for generation of the marketing platform 120 from the provider terminal 110 , and may generate the marketing platform 120 based on the received information. The server 100 may manage a template for building the marketing platform 120 corresponding to each service type of the plurality of service types. In this case, each template may be configured to include a plurality of pages configured differently for each service type.

The server 100 , as a server or other computing device, may provide a template (corresponding to the service of the service provider) to the provider terminal 110 according to a request from the provider terminal 110 , and the provider terminal 110 . ) may generate the marketing platform 120 based on the input information. A consumer may access the marketing platform 120 through the consumer terminal 115 to receive a service, execute a function related to the service, or obtain information about the service.

The server 100 may include a communication unit 130 and a processor 140 .

The communication unit 130 may be configured for the server 100 to communicate with the provider terminal 110 , the consumer terminal 115 , and other devices/servers. In other words, the communication unit 130 is a network interface card, a network interface chip and networking of the server 100 that transmits/receives data and/or information to/from the provider terminal 110 , the consumer terminal 115 and other devices/servers. It may be a hardware module, such as an interface port, or a software module, such as a network device driver or networking program.

The processor 140 may manage components of the server 100 , and may process an operation required for execution of a program or application used by the server 100 . The processor 140 may be at least one processor of the server 100 or at least one core in the processor. The processor 140 may be implemented as one or more software modules and/or hardware modules, through which the steps and operations included in the method of the embodiment to be described below may be performed.

The server 100 may manage a template for building a marketing platform corresponding to each service type of a plurality of service types. The service types, for example, may include at least one of lodging, restaurant, beauty, medical care, education, living/convenience, and all rooms (sharing a place). Also, the server 100 may manage a plurality of pages configured differently for each service type included in the template. Templates and pages managed by the server 100 , and marketing platforms 120 generated based on them are stored and managed in a database included in the server 100 , or communicate with the server 100 . It can also be stored and managed in a database.

A method of providing the marketing platform 120 by the server 100 will be described in more detail with reference to FIGS. 2 to 7 to be described later.

Meanwhile, each of the provider terminal 110 and the consumer terminal 115 may include a communication unit and a processor similar to the server 100 . In this regard, the description of the communication unit 130 and the processor 140 may be applied in the same manner, and thus a redundant description will be omitted.

The provider terminal 110 is a terminal used by a service provider, and may be a user terminal used by the service provider to request the server 100 to create the marketing platform 120 . The server 100 may receive a request for provision of a marketing platform from each of the plurality of provider terminals 110 . In FIG. 1 , a plurality of provider terminals 110 are illustrated.

The provider terminal 110 is, for example, a smart phone, a personal computer (PC), a laptop computer, a laptop computer, a tablet, an Internet of Things (Internet Of Things) device, or a wearable computer (wearable). computer), etc.

The provider terminal 110 is an application installed in the provider terminal 110 (eg, an application or program providing a service for creation and management of the marketing platform 120 ) or a web viewed through a web browser of the provider terminal 110 . The provision of the marketing platform 120 may be requested from the server 100 through a site (ie, a web site providing a corresponding service).

The server 100 may generate the personalized marketing platform 120 for the service provider according to the request from the provider terminal 110 and information input from the provider terminal 110 . The provider terminal 110 may directly manage the marketing platform 120 .

The illustrated consumer terminal(s) 115 may correspond to a user terminal used by the consumer. The consumer terminal 115, like the provider terminal 110, for example, a smart phone, a personal computer (PC), a notebook computer (laptop computer), a laptop computer (laptop computer), a tablet (tablet), Internet of Things (Internet Of Things) ) device, or a wearable computer.

The consumer terminal 115 is an application installed on the consumer terminal 115 (eg, an application or program that provides access to the marketing platform 120 ) or a website (ie, a web site viewed through a web browser of the consumer terminal 115 ). It is possible to access the marketing platform 120 through a website that provides a corresponding service), receive a service through the marketing platform 120, or execute a function related to the service.

Operations of the provider terminal 110 and the consumer terminal 115 in relation to the marketing platform 120 will be described in more detail with reference to FIGS. 2 to 7 to be described later.

In the detailed description to be described later, the operation performed by the processor or components of the processor of the server 100 and the terminals 110 and 115 or the operation performed by the application/program executed by the processor is the server 100 for convenience of description. and operations performed by the terminals 110 and 115 .

2 is a flowchart illustrating a method of providing a personalized marketing platform for providing a service, according to an embodiment.

Referring to FIG. 2 , a method of providing a personalized marketing platform 120 for providing a service performed by the server 100 will be described in more detail.

In the server 100 , a template for building a marketing platform corresponding to each service type of a plurality of service types may be managed. Such a template may be configured to include a plurality of pages configured differently for each service type.

In step 210 , the server 100 provides the marketing platform 120 corresponding to the first service type selected from among the plurality of service types according to the selection from the provider terminal 110 of the service provider providing the service. You can receive requests for For example, the provider terminal 110 executes an application or program that provides a service for creation and management of the marketing platform 120 , and selects a service type corresponding to the service of the service provider from among the plurality of service types. A request for provision of the marketing platform 120 corresponding to the selected service type may be transmitted to the server 100 . According to an embodiment, the provider terminal 110 may be required to additionally select a subtype after selecting the first service type. For example, each service type (eg, restaurant) may include a plurality of subtypes (eg, Korean food, Chinese food, Western food, etc.), and according to the selected subtype, A template for creation may be provided.

In step 220 , the server 100 may provide the provider terminal 110 with a first template for building the marketing platform 120 of the selected first service type according to the request in step 210 . have. The first template may include a plurality of first pages. Pages included in the template may be configured differently depending on the type of service. In other words, each of the pages may be configured to receive different information from the provider terminal 110 according to a service type. For example, pages of a template corresponding to a case in which the service type is “accommodation” and pages of a template corresponding to a case in which the service type is “restaurant” may be configured differently.

In operation 230 , the server 100 may receive, from the provider terminal 110 , an input of information on the first pages included in the first template. The input from the provider terminal 110 may be information input by the service provider to provide a service and a function related to the service.

In relation to this, the first pages and inputs input thereto will be described in more detail with reference to FIG. 7 .

7 illustrates a plurality of pages included in a marketing platform according to an example.

7 illustrates pages (a) to (f) included in the marketing platform 120 that have been created, and pages (a) to (f) that a service provider can manage. At least some of these pages pages (a) to (f) may also correspond to the first pages. That is, the first pages described above may include a customer relationship management (CRM) management page, a product or service registration and management page, a reservation management page, a coupon or reward management page, and a feedback management page.

As shown in page (b), the provider terminal 110 may input information about goods, services, or contents to be sold, rented, or used by the service provider to the first page. Such information (in the case of a product) may include an image of the product, a product name, a description of the product, and a product tag. When the service provided by the service provider is an accommodation reservation service, the provider terminal 110 may input (register) information on accommodation facilities operated by the service provider on the first page.

In addition, as shown in page (d), the provider terminal 110 inputs information about coupons or rewards related to goods, services, or contents to be sold, rented, or used by the service provider to the first page ( can be registered).

In addition, when the service provider provides a service through the marketing platform 120 , the provider terminal 110 may input information required to be posted on the marketing platform 120 to the first page.

In step 240 , the server 100 may generate the marketing platform 120 including the first pages based on the input of the information in step 230 . That is, the server 100 may create a marketing platform 120 that provides a service by a service provider, provides information about a service, or provides a function related to a service.

In step 260 , the server 100 provides a connection (of the consumer terminal 115 ) to the created marketing platform 120 , or the consumer terminal 115 is associated with the marketing platform 120 (ie, Functions (related to services provided through the marketing platform 120) may be executed.

For example, the server 100 provides a direct connection to the service provider or the provider terminal 110 without going through the server 100 for the consumer terminal 115 of the consumer connected to the created marketing platform 120 . can do.

Each page of the first pages included in the marketing platform 120 and a function provided through each page (that is, a function related to a service provided through the marketing platform 120) are provided by the service provider to the provider terminal 110 It can be configured to be directly manageable through

Accordingly, in an embodiment, a personalized marketing platform 120 that can be directly managed by a service provider and that a service provider and a consumer can be directly connected may be provided to the service provider.

The direct connection between the consumer terminal 115 and the service provider or provider terminal 110 is a connection that does not go through the server 100 , and is a call between the consumer terminal 115 (ie, consumer) and the service provider or provider terminal 110 . It can be a connection (call), real-time chatting, or real-time message sending and receiving. For example, when the consumer terminal 115 executes a function such as 'contact the seller/administrator/service provider' on the marketing platform 120 , the consumer terminal 115 may use the server 100 or the server 100 . It may be directly connected to the service provider or the provider terminal 110 without intervention of the service being operated.

Meanwhile, the first pages included in the marketing platform 120 may be directly managed through the provider terminal 110 . For example, the service provider may delete, change, and add information registered on the first page (in real time or near real time) or change the configuration of the first page through the provider terminal 110 . The management may be performed through the provider terminal 110 which is a mobile device (such as a smartphone).

For example, the service provider may manage the pages (a) to (f) included in the marketing platform 120 as shown in FIG. 7 through the provider terminal 110 . As illustrated, the service provider may manage customer CRM information through the provider terminal 110 , may perform registration/management of products (services, contents, etc.), may manage reservations, and may receive coupons/rewards can manage the issuance of , manage push notifications to be sent to consumers, and manage reviews received from consumers.

In step 270 , the server 100 sends a request from the provider terminal 110 to the consumer terminal 115 through the marketing platform 120 based on the consumer's activity history through the marketing platform 120 . We can provide retargeting marketing information for you.

The consumer's activity history may include, for example, at least one of purchasing an item related to a service (provided through the marketing platform 120) through the consumer's marketing platform 120, executing a reservation function, and executing a payment function. have.

The retargeting marketing information may include, for example, at least one of a coupon provided to a consumer, event information, and a push advertisement. Coupon and/or event information provided to the consumer may be provided as a push notification of an app that provides access to the marketing platform 120 .

In other words, the server 100 may manage data such as a customer's reservation history and purchase history through the marketing platform 120 , and the service provider checks such data to provide appropriate retargeting marketing information to the consumer. can do. Accordingly, the service provider may retarget marketing information, such as coupons or event information, to a consumer who has visited his/her marketing platform 120 (or a consumer who purchased there, or a consumer who frequently visits/purchases).

The retargeting marketing information provided to the consumer may be managed by the provider terminal 100 through at least one of the first pages included in the marketing platform 120 . For example, the retargeting marketing information provided to the consumer may be managed through the (management) page shown in (d) and (e) of FIG. 7 .

According to this embodiment, the consumer may provide appropriate retargeting marketing information such as advertisements and coupons to consumers who have used their service (eg, visited a store). In other words, the service provider who uses the marketing platform providing service provided through the server 100 of the embodiment uses its own marketing platform 120 to provide its service to the consumer as well as retargeting marketing information to the corresponding consumer. can provide

In addition, in providing a direct connection between the consumer terminal 115 and the service provider or provider terminal 110 in the above-described step 260 , the marketing platform 120 responds to a request from the consumer terminal 115 , In relation to the targeting marketing information, a direct connection to a service provider or a provider terminal without going through the server 100 may be provided. As described above, the direct connection may include a direct call, message transmission/reception, or chatting between the service provider (or provider terminal 110) and the consumer (or consumer terminal 1150). You can inquire about the coupons and events provided.

Meanwhile, as shown in step 205 , the server 100 may provide a main page for inducing the access of the consumer terminal to the marketing platform 120 corresponding to each service type of the plurality of service types.

The marketing platform 120 created in step 240 may be configured to be accessible through the main page. For example, the consumer terminal 115 selects one of service types including at least one of, for example, accommodation, restaurant, beauty, medical care, education, living/convenience, and everyone's room (place sharing) (or to the selection) It is possible to access the desired marketing platform 120 (by selecting a subtype provided accordingly) and execute a function related to the service provided by the marketing platform 120 .

Hereinafter, by using the generated QR code, the content of enabling the consumer terminal 115 to access the marketing platform 120 or execute a function related to a service provided by the marketing platform 120 will be described in more detail. .

In step 205 , the server 100 generates a QR code including connection information to the marketing platform 120 and/or information for executing a function associated with the generated marketing platform (ie, a function associated with a service). can do.

For example, the server 100 may generate a first QR code including access information for the generated marketing platform 120 . In this case, the access information may include address information for any one of the first pages (eg, the main page of the marketing platform 120 ). As the first QR code is read by the consumer terminal 115, the consumer terminal may be connected to a page corresponding to the address information.

This first QR code may be generated by a request of a service provider, or may be automatically generated after generating the marketing platform 120 . The service provider may output the generated first QR code and use it to promote their service. For example, the service provider may place the first QR code on printed materials (business cards, posters, banners, etc.) related to their services, signboards, outside the store, or inside the store, or other places where promotion of the service is required, It is possible to induce the consumer to access the marketing platform 120 through the first QR code. Alternatively, for example, the server 100 may generate a second QR code including information for executing a function associated with the generated marketing platform 120 .

Such a function is a function related to a service, and may include a function of providing detailed information about a payment function for a service, a reservation function for a service, or a content or service purchased by a consumer.

The second QR code, like the first QR code, may be a code that can be output and used by a service provider.

At this time, this second QR code may be placed in a place for providing a service, and as the second QR code is read by the consumer terminal 115, the corresponding function may be executed. Such a function may be executed in the consumer terminal 115 or may be executed in a terminal of a service provider (such as a POS terminal) according to the type of function.

As an example, the second QR code may be generated (by the server 100 ) according to the request of the service provider. Below, an example of using the second QR code in relation to the 'accommodation reservation service' will be described.

In relation to this, FIG. 3 shows a method of using the second QR code 320 generated through the marketing platform 120 in providing an accommodation reservation service, according to an example.

The function executed when the second QR code 320 is read may include a check-in function, a check-out function, or a payment function for the room 303 reserved by the consumer through the accommodation reservation service as shown.

That is, as the second QR code 320 disposed in the vicinity of a reserved room or a place for payment for a reserved room (eg, in front of a visit, payment front, concierge, etc.) is read by the consumer terminal 115 , the consumer checks in for the reserved room, the consumer checks out for the reserved room, or payment processing for the reserved room may be performed.

Therefore, through the embodiment, non-face-to-face check-in/out and payment for the accommodation 310 according to the reading of the second QR code 320 may be performed.

On the other hand, after the second QR code 320 is read, for example, after the check-in or payment function is executed according to the reading of the second QR code 320, the consumer terminal 115 is the door of the room reserved by the consumer. may be operable to function as a key for For example, the server 100 may transmit authentication information to the consumer terminal 115 after check-in or payment processing according to the reading of the second QR code 320 , and the consumer terminal 115 may use this authentication information to It can function as a key to the door of the reserved room. For example, the door may be opened and closed by wireless communication (eg, NFC communication) between the door and the consumer terminal. Accordingly, through the embodiment, the user can open and close the door of the reserved room without having to provide a key for the separately reserved room.

On the other hand, similarly, the second QR code may be used in the purchase of a specific item, which is not limited to the accommodation facility 310 , and reservation and/or use of other facilities.

In relation to this, FIG. 4 shows a method of using the second QR code 420 generated through the marketing platform 120 in a store 410 operated by a service provider, according to an example.

As shown, the second QR code 420 (generated by the server 100 at the request of the service provider) is to be placed at the entrance of the service provider's facilities (including stores, shops, restaurants, etc.) can

The function to be executed when the second QR code 420 is read is to provide a menu provided by the facility 410 as shown, provide information about the facility (store) 410, or provide other detailed information may include As the second QR code 420 is read by the consumer terminal 115 , such a function may be performed. Similarly, as the second QR code 420 is read, a payment function for a specific item sold by the facility 410 may be executed.

As another example, the second QR code may be generated (by the server 100 ) according to a request of a consumer who has accessed the marketing platform 120 . At this time, the generated second QR code may be displayed on the consumer terminal 115 . The second QR code displayed on the consumer terminal 115 may be read by a reading terminal of the service provider (eg, the provider terminal 110 or other terminal capable of reading the QR code). According to the reading, execution of a function associated with the second QR code may be performed at the consumer terminal 115 and/or at the service provider's terminal (provider terminal 110 , POS terminal, etc.). For example, payment processing may be performed in the consumer terminal 115 and the POS terminal of the service provider according to the reading of the second QR code.

The technical features described above with reference to FIG. 1 can be applied to FIGS. 2 to 4 and 7 as they are, and thus a redundant description will be omitted.

5 illustrates a marketing platform configured to provide an lodging reservation service, according to an example.

As shown in FIG. 5 , the consumer may access the main page of the marketing platform 120 through the consumer terminal 115 , and may select a desired room and schedule to complete the reservation. Check-in or check-out for the reserved room and payment processing may be made non-face-to-face by using the QR code described above.

Meanwhile, FIG. 6 illustrates a marketing platform configured to provide a company reservation service, according to an example. In the illustrated example, an example of reserving a beauty service is shown.

As shown in FIG. 5 , the consumer may access the main page of the marketing platform 120 through the consumer terminal 115 . In this case, the consumer terminal 115 may be recommended to access the marketing platform 120 according to the selection of the service type, or to the marketing platform 120 of a company closest to the location of the consumer terminal 115 . The consumer terminal 115 may select a designer to confirm the reservation. Payment processing for the reserved service may be made non-face-to-face by the method using the above-described QR code.

The technical features described above with reference to FIGS. 1 to 4 and 7 can be applied to FIGS. 5 and 6 as they are, and thus a redundant description will be omitted.

8 illustrates a method of providing retargeting marketing information and a service through a marketing platform, according to an example.

As described above, the server 100, according to a request from the provider terminal 110, based on the consumer's activity history through the marketing platform 120, through the marketing platform 120 to the consumer terminal 115 Targeting marketing information may be provided.

In other words, the service provider may capitalize (or DB) the purchase history and/or reservation history of the consumer through the marketing platform 120 to retarget the marketing information to the corresponding consumer. In addition, the service provider may use the consumer's activity history information, such as a purchase history and/or a reservation history, to improve their services.

In the marketing platform providing service of the embodiment, unlike the existing platform providing service that collectively manages such consumer activity history information only at the marketing platform providing service side, the service provider who manages and operates the personalized marketing platform 120 is You can directly check (or manage) this. Accordingly, the server 100 may request to generate appropriate retargeting marketing information for the consumer by using the activity history information on the service provider side.

As shown, the marketing platform of an embodiment may provide appropriate retargeting marketing information to the consumer, and such retargeting marketing information may include events and coupons. In addition, in relation to the marketing platform and retargeting marketing information of the embodiment, a direct real-time communication function between the consumer and the service provider may be provided.

For example, through a marketing platform in which a product is registered by the service provider, the service provider may provide event information and coupons to consumers as retargeting marketing information. Upon a consumer's request, the consumer and the service provider may communicate directly, and the consumer may receive a service by using event information and coupons provided as retargeting marketing information.

Since the technical features described above with reference to FIGS. 1 to 7 can be applied to FIG. 8 as it is, a redundant description will be omitted.

The device described above may be implemented as a hardware component, a software component, and/or a combination of the hardware component and the software component. For example, devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA), It may be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

Software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or apparatus, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with reference to the limited embodiments and drawings, various modifications and variations are possible from the above description by those skilled in the art. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Claims (10)

In the method of providing a personalized marketing platform for service provision, performed by a server,
In the server, a template for building a marketing platform corresponding to each service type of a plurality of service types is managed, and the template is configured to include a plurality of pages configured differently for each service type,
receiving a request for provision of a marketing platform corresponding to a first service type selected from among the plurality of service types according to a selection from a provider terminal of a service provider providing a service;
providing, in response to the request, a first template for building a marketing platform of the first service type to the provider terminal;
receiving, from the provider terminal, input of information on first pages included in the first template;
generating a marketing platform including the first pages based on the input of the information;
providing a direct connection to the service provider or the provider terminal without going through the server for a consumer terminal of a consumer who wants to use the service connected to the marketing platform; and
providing retargeting marketing information to the consumer terminal through the marketing platform according to a request from the provider terminal, based on the consumer's activity history through the marketing platform;
including,
Each page of the first pages and a function provided through each page are configured so that the service provider can directly manage it through the provider terminal. According to claim 1,
Generating a first QR code including access information to the generated marketing platform
further comprising,
The access information includes address information for any one of the first pages,
As the first QR code is read by the consumer terminal, the consumer terminal is connected to a page corresponding to the address information,
The first QR code is generated by the request of the service provider, or is automatically generated after generating the marketing platform, a method of providing a marketing platform. According to claim 1,
The activity history includes at least one of the consumer's purchase of goods related to the service through the marketing platform, execution of a reservation function, and execution of a payment function,
The retargeting marketing information includes at least one of a coupon provided to the consumer, event information, and push advertisement,
The provision of the retargeting marketing information to the consumer is directly managed by the provider terminal through at least one of the first pages. 4. The method of claim 3,
In the step of providing the direct connection, according to a request from the consumer terminal, in relation to the retargeting marketing information, providing a direct connection to the service provider or the provider terminal without going through the server,
The direct connection includes a direct call, message transmission and reception, or chatting between the service provider and the consumer, a method of providing a marketing platform. According to claim 1,
generating a second QR code including information for executing the function associated with the generated marketing platform;
further comprising,
The function includes a payment function for the service, a reservation function for the service, or a function to provide detailed information about the content or service purchased by the consumer,
As the second QR code displayed on the consumer terminal is read by a reading terminal of the service provider, or the second QR code disposed in a place for providing the service is read by the consumer terminal, the function A method of providing a marketing platform, in which the execution of the 6. The method of claim 5,
The second QR code is generated according to the request of the service provider,
The above service is an accommodation reservation service,
The function includes a check-in function, a check-out function, or a payment function for the room reserved by the consumer through the accommodation reservation service,
As the second QR code disposed around a place for payment for the room or the room is read by the consumer terminal, the consumer is checked in for the room, or the consumer checks out for the room Or, payment processing for the room is performed, a method of providing a marketing platform. 6. The method of claim 5,
The second QR code is generated according to the request of the consumer,
The generated second QR code is displayed on the consumer terminal,
As the second QR code displayed on the consumer terminal is read by the reading terminal of the service provider, the execution of the function is performed. 6. The method of claim 5,
The above service is an accommodation reservation service,
After the execution of the function is made as the second QR code is read,
The consumer terminal is operated to function as a key for the door of the room reserved by the consumer,
The method of providing a marketing platform, wherein the door is opened and closed by wireless communication between the door and the consumer terminal. According to claim 1,
providing a main page for inducing access of the consumer terminal to a marketing platform corresponding to each service type of the plurality of service types;
further comprising,
The generated marketing platform is configured to be accessible through the main page, a method of providing a marketing platform. According to claim 1,
The first pages are
A method of providing a marketing platform, comprising a customer CRM management page, a product or service registration and management page, a reservation management page, a coupon or rewards management page, and a feedback management page.

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