KR20220067253A - Method and apparatus for generating broadcast schedule information - Google Patents

Abstract

A method for generating broadcast programming information may comprise the steps of: obtaining viewing data and broadcasting data from a media providing server; generating broadcast programming information based on the viewing data and broadcasting data; and updating the broadcasting programming information based on additional data received from an external server. Therefore, the method can generate broadcast programming information capable of maximizing viewer ratings, order volume, and sales rates.

Description

Method and apparatus for generating broadcast schedule information

The present invention relates to a method and apparatus for generating broadcast schedule information.

With the recent development of TV technology and digital technology, various information is being delivered to viewers through TV. For example, TV home shopping, which provides shopping information through TV, provides various information according to technological change. Meanwhile, with the recent commercialization of digital-based digital television technology, it has become possible to provide various contents through a network such as the Internet connected to each home, and an IPTV (Internet Protocol Television) service is a representative example.

In the IPTV service, various services can be provided to IPTV service subscribers through a set-top box installed in a designated space, such as a home, among which shopping broadcasting service (or commerce broadcasting) provided through a commerce channel. may also be provided.

When the IPTV service subscriber selects a channel promised in the set-top box, the set-top box receives the commerce channel regularly scheduled for the channel and outputs it through the TV, so that the IPTV service subscriber can watch the commerce channel and use the shopping broadcasting service. .

In the case of a commerce operator producing a shopping broadcasting service, the commerce channel (i.e., shopping broadcasting service) is organized in the correspondingly granted/promised channels by paying a certain amount, so it is possible to obtain optimal sales and viewer ratings within the specified programming time. The broadcast should be organized so that

The above-mentioned background art is technical information that the inventor possessed for the derivation of the present invention or acquired in the process of derivation of the present invention, and cannot necessarily be said to be a known technique disclosed to the general public prior to the filing of the present invention.

Embodiments of the present invention generate broadcast programming information capable of maximizing the viewer rating, order quantity, and sales rate.

A method for generating broadcast schedule information according to an embodiment of the present invention includes the steps of: obtaining viewing data and broadcasting data from a media providing server; generating broadcasting schedule information based on the viewing data and broadcasting data; and receiving data from an external server It may include updating the broadcast schedule information based on the additional data.

In an embodiment, the viewing data may include viewing history information for each viewer, and generating the broadcast programming information may include determining a broadcast programming sequence using the viewing history information for each viewer.

In an embodiment, the viewing history information for each viewer includes information on the previous broadcast viewing history for each viewer, and the determining of the broadcast programming order includes determining the broadcast programming sequence using the previous broadcast viewing history information for each viewer. may include the step of

In an embodiment, the viewing data includes the viewing area information for each viewer, and generating the broadcast schedule information may include generating regional broadcast schedule information based on the viewing area information for each viewer. can

In an embodiment, the broadcast data includes audience rating data and product order data, and generating the broadcast programming information may include determining a broadcast programming time using the audience rating data and the product order data. can

In an embodiment, the broadcast data includes viewer rating information, inflow viewer information, and outgoing viewer information, and the generating of the broadcast programming information includes, in a time section in which the viewer rating is higher than the reference value, broadcasts with more inflow viewers than the reference value are organized and generating the broadcast schedule information in which broadcasts with more leaked viewers than the reference value are programmed in a time section in which the viewer rating is lower than the reference value.

In an embodiment, the broadcast data includes audience rating data and product order data, and the generating of the broadcast schedule information includes a format of a broadcast included in the broadcast schedule information based on the audience rating data and the product order data. and determining the broadcast format, which may be a real-time video or a recorded video.

In an embodiment, the method may further include receiving a user input and modifying the broadcast schedule information according to the received user input.

The method of claim 1, wherein the additional data includes at least one of weather information and news information, and the step of updating the broadcast schedule information comprises: a product related to at least one of the weather information and the news information. It may include adding a broadcast to be sold to the broadcast schedule information.

An apparatus for generating broadcast schedule information according to another embodiment of the present invention includes a processor, wherein the processor obtains viewing data and broadcast data, generates broadcast schedule information based on the viewing data and broadcast data, and an external server The broadcast schedule information may be updated based on the additional data received from .

In an embodiment, the viewing data may include viewing history information for each viewer, and the processor may determine a broadcast programming order using the viewing history information for each viewer.

In an embodiment, the viewing history information for each viewer includes information on the previous broadcast viewing history for each viewer, and the processor may determine the broadcast programming order by using the previous broadcast viewing history information for each viewer.

In an embodiment, the viewing data may include viewing area information for each viewer, and the processor may generate regional broadcast schedule information based on the viewing area information for each viewer.

In an embodiment, the broadcast data may include audience rating data and product order data, and the processor may determine a broadcast programming time using the audience rating data and the product order data.

In an embodiment, the broadcast data includes viewer rating information, inflow viewer information and outgoing viewer information, and the processor is configured such that, in a time section in which the viewer rating is higher than the reference value, a broadcast with more inflow viewers than the reference value is programmed, and the viewer rating is lower than the reference value The broadcast schedule information in which more broadcasts than the reference value are organized by the outflow viewer in a low time period may be generated.

In an embodiment, the broadcast data includes audience rating data and product order data, and the processor determines a format of a broadcast included in the broadcast schedule information based on the audience rating data and the product order data, and the broadcast The format of may be a real-time image or a recorded image.

In an embodiment, the processor may receive a user input and modify the broadcast schedule information according to the received user input.

In an embodiment, the additional data may include at least one of weather information and news information, and the processor may add a broadcast selling a product related to at least one of the weather information and news information to the broadcast schedule information. have.

Other aspects, features and advantages other than those described above will become apparent from the following drawings, claims, and detailed description of the invention.

1 is a block diagram of a broadcast programming information system according to an embodiment of the present invention.
2 is a diagram of a data processing server in communication with one or more media providing servers according to an embodiment of the present invention.
3 is a flowchart of a method for generating broadcast schedule information according to an embodiment of the present invention.
4 is a block diagram of an apparatus for generating broadcast programming information according to an embodiment of the present invention.
5 to 16 are examples of GUIs output on a display of the apparatus for generating broadcast schedule information according to an embodiment of the present invention.

The terms used in the present embodiments are selected as currently widely used general terms as possible while considering the functions in the present embodiments, which may vary depending on the intention or precedent of a person skilled in the art, the emergence of new technology, etc. have. In addition, in certain cases, there are also terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the relevant part. Therefore, the terms used in the present embodiments should be defined based on the meaning of the term and the contents throughout the present embodiments, rather than the simple name of the term.

Since the present embodiments may have various changes and may have various forms, some embodiments will be illustrated in the drawings and described in detail. However, this is not intended to limit the present embodiments to a specific disclosed form, and should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present embodiments. The terms used herein are used only for description of the embodiments, and are not intended to limit the present embodiments.

Unless otherwise defined, terms used in the present embodiments have the same meanings as commonly understood by those of ordinary skill in the art to which the present embodiments belong. Terms such as those defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related art, and unless explicitly defined in the present embodiments, have an ideal or excessively formal meaning. should not be interpreted.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0012] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] Reference is made to the accompanying drawings, which show by way of illustration specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be implemented with changes from one embodiment to another without departing from the spirit and scope of the present invention. In addition, it should be understood that the location or arrangement of individual components within each embodiment may be changed without departing from the spirit and scope of the present invention. Accordingly, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be taken as encompassing the scope of the claims and all equivalents thereto. In the drawings, like reference numerals refer to the same or similar elements throughout the various aspects.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to enable those of ordinary skill in the art to easily practice the present invention.

A set-top box is a hardware device necessary for viewing satellite broadcasting or cable broadcasting at home. Data such as satellite broadcasting, cable broadcasting, or Internet broadcasting is transmitted to the set-top box as data processed through compression and modulation, etc., which processes the received data by demodulation and decompression. It plays a role that enables it to be implemented in a terminal such as a TV.

1 is a block diagram of a data processing system for generating processed data by analyzing user viewing data according to embodiments of the present invention.

As shown in FIG. 1 , the data processing system includes a data processing server 100 , a media providing server 200 , a content transmission server 300 , a first set-top box 401 , a second set-top box 402 , and the second 3 set-top boxes 403 , ... , may include an n-th set-top box 40n, and one or more user terminals T1, T2, T3, ..., Tn, hereinafter, T.

The data processing server 100 receives viewing data, call-in data, and/or order data for content and/or content-related output data through the media providing server 200 , and receives viewing data, call-in data And/or by analyzing the order data, it is possible to generate data processing data such as the amount of orders related to the content, the expected handling amount, the order amount compared to the viewers, the number of revisits, the average viewing duration, the number of inflows, the number of departures, the number of views compared to the previous.

The media providing server 200 may generate output data for broadcasting and transmit the output data for broadcasting to one or more set-top boxes 400 . In this case, the media providing server 200 may transmit the output data for broadcasting to one or more set-top boxes 400 using a cloud service. The set-top box 400 may run an application provided by the media providing server 200 to execute various user interfaces. The set-top box 400 may output content by each connected output device. The set-top box 400 may be implemented to connect to the content transmission server 300 and output the content included in the output data for broadcasting. The user terminal (T) refers to an electronic device that each user has separately from the set-top box 400, and various types of devices with display functions such as smartphones, mobile phones, wearable devices, PMPs, tablets, desktops, and laptops. can

The media providing server 200 may transmit to one or more set-top boxes 400 , commerce content that guides sales products and provides a telephone ordering function, a remote control ordering function, a homepage ordering function, and the like for the sales products.

Meanwhile, the media providing server 200 may control the set-top box 400 through a program installed in the set-top box 400 . The media providing server 200 may perform a function of reading information of the set-top box 300 . The media providing server 200 may receive a platform code, an STP ID, access information, and the like of the set-top box 400 . The media providing server 200 may generate output data of the set-top box 400 based on the information on the set-top box 400 . The media providing server 200 may regenerate output data for broadcasting in response to a user input obtained through the set-top box 400 and transmit it to the set-top box 400 .

The media providing server 200 outputs the capture information of these contents through the set-top box 400 instead of the information itself including various contents such as operation through the cloud solution to the output devices 411, 412, 413, ... , 41n ) can be displayed on the screen. The media providing server 200 may be implemented using a cloud server, and may control conversion of one or more first and second cloud servers. The media providing server 200 implements the output device (411, 412, 413, ... , 41n) screen through the driving of the application corresponding to the selected channel through the first cloud server, and through this, it is possible to accommodate a large number of users. can

The set-top box 400 communicates with the media providing server 200 to receive output data, and interprets and reads (encodes, etc.) the received output data to output devices 411, 412, 413, ..., such as a TV. 41n). The set-top box 400 may output broadcast output data received from the media providing server 200 through the output devices 411 , 412 , 413 , ... , 41n . The set-top box 400 may obtain a user input through a provided input device and transmit a request signal corresponding to the user input to the media providing server 200 .

The content transmission server 300 performs a function of transmitting broadcast images of one or more broadcasters or broadcast channels to the set-top boxes 400 . The content transmission server 300 may be implemented to broadcast and transmit the content received from the content providing server. The content transmission server 300 may convert and store it according to a platform or format of one or more broadcasters, portal companies, content producers, and the like. This is the same in the embodiments and modifications thereof to be described later.

The data processing system is a first set-top box 401, a second set-top box 402, a third set-top box 403, ??, a first output device 411 connected to the n-th set-top box 40n, respectively; It may further include a second output device 412 , a third output device 413 , ... , an nth output device 41n . At least one of the first set-top box 401 , the second set-top box 402 , the third set-top box 403 , ... , and the n-th set-top box 40n may be referred to as a set-top box 400 . At least one of the first terminal T1, the second terminal T2, the third terminal T3, ..., the n-th terminal Tn may be referred to as a terminal T.

In the data processing system, the data processing server 100, the media providing server 200, the content transmission server 300, the first set-top box 401, the second set-top box 402, the third set-top box 403, ? ?, n-th set-top box 40n, and one or more user terminals T1, T2, T3, ..., Tn, hereinafter, T may communicate with each other through a network. The communication method of the network of the present disclosure includes, but is not limited to, wired or wireless communication, but the network according to some embodiments may use short-range wireless communication. In the data processing system, the set-top box 400 and the output devices 411 , 412 , ... , 41n may be connected by a network or an electric line. Also, the set-top box 400 and the output devices 411 , 412 , 413 , ... , 41n may be implemented as one piece of hardware. The media providing system 10 may further include a remote control device (eg, a remote control) for communicating with the set-top box 400 and/or the output devices 411 , 412 , 413 , ... , 41n . The set-top box 400 and/or the output devices 411 , 412 , 413 , ... 41n may communicate with the remote controller through a local area network.

2 is a diagram of a data processing server in communication with one or more media provision servers.

As shown in Figure 2, the data processing server 100 is viewed data from the first media providing server 201, the second media providing server 202, ..., the n-th media providing server 20n, call incoming data, and/or order data, and the like.

The data processing system also provides content through one media providing server 200 as shown in FIG. 1 , but as shown in FIG. 2 , the first media providing server 201 and the second media providing server 202 ), … , the content may be provided through the n-th media providing server 20n.

The data processing server 100 includes a first media providing server 201, a second media providing server 202, ... , may receive viewing data, call-in data, and/or order data for contents provided through the n-th media providing server 20n.

The method for generating broadcast schedule information according to an embodiment of the present invention may be performed in the data processing server 100 . In addition, according to another embodiment, it may be performed in the apparatus 1000 for generating broadcast schedule information shown in FIG. 2 , and according to another embodiment, some operations of the method for generating broadcasting schedule information are performed in the data processing server 100 and , some other operations may be performed by the apparatus 1000 for generating broadcast schedule information.

According to an embodiment, when at least some operations of the method for generating broadcast schedule information are performed by the apparatus 1000 for generating broadcast schedule information, the apparatus 1000 for generating broadcast schedule information receives data and/or broadcast from the data processing server 100 . data can be received.

Hereinafter, a method for generating broadcast programming information according to an embodiment of the present invention will be described with reference to FIG. 3 .

In step S110, the apparatus for generating broadcast programming information may acquire viewing data and broadcast data.

In an embodiment, the viewing data may include viewer data including information related to a viewer.

The viewer data may include personal information of the viewer, such as the viewer's age or gender, and may include viewer's viewing history information, previous broadcast viewing history information, or type and time information of the broadcast watched by the viewer.

The broadcast data may include viewer rating information, inflow and outflow viewer information, sales product information, product order information, and the like.

In step S120, the apparatus for generating broadcast schedule information may generate broadcast schedule information based on viewing data and broadcasting data.

The broadcast schedule information includes schedule information for a plurality of broadcasts output from a specific channel by using "broadcast" information and "broadcast transmission time" information as one data pair.

In an embodiment, when the viewer data included in the viewing data includes viewing history information for each viewer, the apparatus for generating broadcast programming information may determine a broadcast programming order by using the viewing history information for each viewer.

More specifically, when the viewing history information for each viewer includes the previous broadcast viewing history information for each viewer, the broadcast programming information generating apparatus may determine the broadcast programming order by using the previous broadcast viewing history information for each viewer. A more detailed description will be given later in the related drawings.

In another embodiment, the viewer data may include viewing area information of the viewer. In the present embodiment, the apparatus for generating broadcast schedule information may generate regional broadcasting schedule information based on viewing region information for each viewer.

In another embodiment, broadcast data may include viewer rating information, inflow viewer information, and outflow viewer information. In this case, the broadcast programming information generating device is a broadcast schedule in which the broadcasts with more inflow viewers than the reference value are programmed in a time section in which the viewer rating of the broadcast is higher than the reference value, and broadcasts with more outgoing viewers than the reference value are organized in a time section in which the viewer rating is lower than the reference value information can be generated.

In another embodiment, the broadcast data may include audience rating data and product order data. In this case, the apparatus for generating broadcast schedule information may determine a format of a broadcast included in the broadcasting schedule information based on the audience rating data and the product order data. The type of the broadcast format described above is not limited. For example, the format of the broadcast may be a real-time image or a recorded image.

In step S130, the apparatus for generating broadcast schedule information may update the broadcast schedule information based on the additional data received from the external server. Additional data may be obtained by external servers, web servers, or user input.

In an embodiment, the additional data may include at least one of weather information and news information. In this case, the broadcast schedule information generating apparatus may add a broadcast selling products related to at least one of the weather information and the news information to the broadcast schedule information.

Meanwhile, broadcast schedule information generated by the apparatus for generating broadcast schedule information according to some embodiments of the present invention may be modified by a PD or a person concerned with broadcasting. In this case, the apparatus for generating broadcast schedule information may receive a user input and modify the broadcast schedule information according to the received user input.

Hereinafter, an internal configuration of the apparatus for generating broadcast programming information will be described in detail with reference to FIG. 4 .

In an embodiment, the apparatus 1000 for generating broadcast programming information may include a memory 101 , a processor 102 , a communication module 103 , and an input/output interface 104 .

The memory 101 is a computer-readable recording medium and may include a random access memory (RAM), a read only memory (ROM), and a permanent mass storage device such as a disk drive. In addition, the memory 101 may temporarily or permanently store program codes and settings for controlling the apparatus 1000 for generating broadcast programming information, broadcast data, audience rating data, or product order data.

The processor 102 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input/output operations. The instructions may be provided to the processor 102 by the memory 101 or the communication module 103 . For example, the processor 102 may be configured to execute received instructions according to program code stored in a recording device, such as the memory 101 .

The communication module 103 may provide a function for communicating with an external server through a network. For example, a request generated by the processor 102 of the broadcast programming information generating apparatus 1000 according to a program code stored in a recording device such as the memory 101 is transmitted to an external server through a network under the control of the communication module 103 . can be transmitted. Conversely, a control signal, command, content, file, etc. provided under the control of the processor of the external server may be received by the apparatus 1000 for generating broadcast programming information through the communication module 103 through the network. For example, a control signal or command of an external server received through the communication module 103 may be transmitted to the processor 102 or the memory 101 , and the content or file may be transmitted to the broadcast schedule information generating apparatus 1000 by the apparatus 1000 . It may be stored as a storage medium that may further include.

Also, the communication module 103 may communicate with an external server through a network. Although the communication method is not limited, the network may be a local area wireless network. For example, the network may be a Bluetooth (Bluetooth), BLE (Bluetooth Low Energy), or Wifi communication network.

The input/output interface 104 may be a means for interfacing with an input/output device. For example, the input device may include a device such as a keyboard or mouse, and the output device may include a device such as a display for displaying a communication session of an application. As another example, the input/output interface 104 may be a means for an interface with a device in which functions for input and output are integrated into one, such as a touch screen. As a more specific example, the processor 102 of the apparatus 1000 for generating broadcast information is input/output of a service screen or content configured using data provided by an external server in processing a command of a computer program loaded in the memory 101 . may be presented on a display via interface 104 .

Also, in other embodiments, the apparatus 1000 for generating broadcast schedule information may include more components than those of FIG. 4 . However, there is no need to clearly show most of the prior art components. For example, the broadcast schedule information generating apparatus 1000 may include a battery and a charging device for supplying power to internal components, and is implemented to include at least some of the above-described input/output devices or a transceiver; Other components such as a Global Positioning System (GPS) module, various sensors, and databases may be further included.

5 is a diagram illustrating an example of a GUI output on a display of an apparatus for generating broadcast schedule information according to an embodiment of the present invention.

The apparatus for generating broadcast schedule information according to an embodiment may acquire viewing data and broadcast data for the broadcast being transmitted. Accordingly, referring to the drawings, the broadcast schedule list display area 110 , the broadcast content output area 111 , and the data output area 112 may be displayed on the display of the apparatus for generating broadcast schedule information. According to an embodiment, predetermined broadcast schedule information may be displayed in the broadcast schedule list display area 110 . In addition, the broadcast content output area 111 may display a transmission screen of a specific broadcast. The broadcast displayed in the broadcast content output area 111 may be a currently transmitted broadcast or a specific broadcast selected from among broadcasts displayed on the broadcast schedule list. Broadcast data or viewing data may be displayed in the data output area 112 . Through such a screen configuration, a user can easily check viewing data related to a specific broadcast or information on broadcast data.

6 is a diagram for explaining broadcast data obtained in real time according to an embodiment of the present invention.

According to an embodiment, the apparatus for generating broadcast schedule information may acquire broadcast data for a specific broadcast in real time.

The broadcast data may include broadcast rating information, inflow and outgoing viewer information, sales product information, product order information, and the like. Also, the present invention is not limited thereto, and various data may be further generated using the above-described data. For example, referring to the illustration, the broadcast data 114 according to an embodiment includes the number of viewers that flowed in during the broadcast, the number of viewers who left, the amount of change in viewer rating compared to previous broadcasts for the same product, the number of revisited viewers, and the number of viewers. It may include information such as average viewing duration, total order amount of broadcast-related products, expected handling amount, average order amount compared to viewers, and option composition ratio.

In addition, according to an embodiment, the apparatus for generating broadcast schedule information may designate a target value based on the above-described broadcast data. In this case, the apparatus for generating broadcast programming information may further generate information 113 related to whether or not a real-time target value of the corresponding broadcast has been achieved.

Referring to FIG. 7 , the apparatus for generating broadcast schedule information may also acquire broadcast data for a broadcast that has ended.

For example, the apparatus for generating broadcast programming information may further acquire viewing-related data 121 of watching today's broadcast and product order data 122 ordered today, as shown.

According to an embodiment, the above-described viewing-related data 121 may acquire today's views and today's viewers for all broadcasts transmitted on a specific date. The number of views may be calculated based on a device such as a TV, and the number of viewers may be calculated based on a user identification value such as a user ID. In addition, it goes without saying that the viewing-related data 121 may further include information on the number of viewers who deviated from the entire broadcast, the number of revisits, and the average viewing duration.

In an embodiment, the order data 122 may further include information on the number of orders in the entire broadcast transmitted on a specific date, a purchase conversion rate, a unit price of handling amount, an order amount compared to the number of views, and an order amount compared to a viewer, as described above. .

8 illustrates a case in which an apparatus for generating broadcast schedule information obtains audience rating information according to a day and time according to an embodiment.

The apparatus for generating broadcast schedule information according to some embodiments of the present invention may acquire broadcast data according to a time series sequence. Through this, the apparatus for generating broadcast schedule information may know the day and time of the maximum viewer rating.

In addition, as shown in FIG. 9 , the apparatus for generating broadcast programming information may acquire various broadcast data such as an expected handling amount, the number of viewers, a purchase conversion rate, and a handling amount per guest price according to a time series sequence. Based on this, the apparatus for generating broadcast programming information may determine a target handling amount, calculate an achievement rate with respect to a predetermined target handling amount, or modify a predetermined target handling amount.

The apparatus for generating broadcast schedule information according to an embodiment may generate broadcast schedule information by using the broadcast data described with reference to FIGS. 7 to 9 . For example, the apparatus for generating broadcast programming information may schedule a broadcast having the highest target value for handling on the day and time of the week having the highest viewer rating. Alternatively, the apparatus for generating broadcast programming information may schedule a broadcast having the largest order amount compared to the number of views at a time when the audience rating is the highest. Note that the above-described method for generating broadcast schedule information is only an example, and the type of broadcast data used to generate the broadcast schedule information is not limited thereto.

10 and 11 , the apparatus for generating broadcast schedule information may generate various new data based on viewer data and audience rating data, and may generate broadcast schedule information based on the generated new data. In this case, the apparatus for generating broadcast programming information may extract information on the viewer watching at a specific point based on the viewer identification value or device identification value included in the viewer data.

For example, referring to FIG. 10 , the apparatus for generating broadcast programming information may extract new data 132 of a specific point based on the audience rating data 131 according to a time series order. For example, when user input is received for a specific point in time of a broadcast, new data 132 may include the ratio of existing viewers to the selection point, the ratio of new viewers to the selection point, the number of existing viewers to the selection point, and the number of new viewers to the selection point. can be extracted. In this case, the apparatus for generating broadcast programming information may identify each viewer using a user identification value or a device identification value.

Referring to FIG. 11 , the apparatus for generating broadcast programming information may extract information on whether each viewer revisits and the number of revisits, and information 133 on viewing duration at each viewing. Through this, the apparatus for generating broadcast schedule information may generate broadcasting schedule information related to whether a broadcast is rebroadcast, the number of rebroadcast schedules, or a rebroadcast schedule time. For example, the apparatus for generating broadcast schedule information may increase the number of rebroadcast schedules of a corresponding broadcast when a broadcast viewing duration of a viewer who revisits two or more times gradually increases.

Also, the apparatus for generating broadcast programming information may extract average data and/or data increase/decrease rate for each broadcast. For example, the apparatus for generating broadcast schedule information may obtain information on a viewing duration of an individual broadcast, a ratio of a new number of viewers of a program, a duration of viewing, and a ratio of a new number of viewers of a program. Through this, the apparatus for generating broadcast schedule information may rank the broadcasts according to various criteria by comparing the numerical values of the same category among a plurality of broadcasts.

Hereinafter, it will be described with reference to FIG. 12 . As described above, the apparatus for generating broadcast programming information may determine whether to revisit each viewer based on a viewer identification value included in viewer data. In this case, the apparatus for generating broadcast programming information may acquire information 141 and 142 related to a revisit trend for a current broadcast program. In addition, the apparatus for generating broadcast schedule information may generate schedule information of a corresponding broadcast by using broadcast data obtained when each broadcast is transmitted when a broadcast composed of the same content is transmitted multiple times. In this embodiment, the apparatus for generating broadcast programming information may compare the previous broadcast in which the same product was sold and the current broadcast to obtain information 143 and 144 related to the revisit trend. Information related to the above-mentioned revisit trend includes the number of revisits, the number of revisited viewers, the number of revisits within the program, the number of revisiting viewers within the program, the average number of revisits per minute within the program, and the average number of revisits per minute within the program It may include information such as a number.

Referring to FIG. 13 , the apparatus for generating broadcast schedule information may generate broadcast schedule information using additional data received from an external server.

According to an embodiment, the apparatus for generating broadcast schedule information may update the broadcast schedule information based on additional data received from an external server. Additional data may be obtained by external servers, web servers, or user input.

In an embodiment, the additional data may include at least one of weather information and news information. In this case, the broadcast schedule information generating apparatus may add a broadcast selling products related to at least one of the weather information and the news information to the broadcast schedule information.

For example, referring to FIG. 13A , the apparatus for generating broadcast schedule information may use regional weather information to generate broadcast schedule information organized into different broadcasts according to regions. For example, in the case of a low temperature area, a broadcast selling coats may be organized, and in an area with high rainfall, a broadcast selling raincoats may be organized. In addition, it is possible to designate broadcasts transmitted by hour using hourly weather information.

Also, the viewer data included in the viewing data according to an embodiment of the present invention may include viewing area information of the viewer. In this case, according to an embodiment, the apparatus for generating broadcast schedule information may generate regional broadcasting schedule information based on viewing region information for each viewer. Alternatively, according to another embodiment, the apparatus for generating broadcast schedule information may generate broadcast schedule information in which an optimal audience rating can be obtained, based on a regional audience rating and viewing region information for each viewer. For example, a program that is viewed the most by viewers in the Busan region may be programmed when the audience rating in the Busan region is the highest.

In addition, the apparatus for generating broadcast programming information may select a target area for each broadcast by using order information of a respective viewer. Through this, the apparatus for generating broadcast schedule information may generate different broadcasting schedule information for each region. Referring to FIG. 13B , the apparatus for generating broadcast programming information may extract information related to the trend of the number of repurchases according to the region by date as shown in FIG. 13B, and as shown in FIGS. 13C (a) and (b), by region It is also possible to generate information on the number of purchases or the number of repurchases.

Hereinafter, a case in which the broadcast programming information generating apparatus generates broadcast programming information using viewing data will be described with reference to FIGS. 14 and 15 .

Referring to FIG. 14 , FIG. 14 (a) shows information about a viewer watching a specific program just before viewing, and FIG. 14 (b) shows information about a viewer watching a specific program for the past 4 weeks. . As described above, in an embodiment, when the viewing data includes viewing history information for each viewer, the apparatus for generating broadcast programming information may determine a broadcast programming order using viewing history information for each viewer. More specifically, when the viewing history information for each viewer includes the previous broadcast viewing history information for each viewer, the broadcast programming information generating apparatus may determine the broadcast programming order by using the previous broadcast viewing history information for each viewer.

That is, when a viewer who watches a specific broadcast obtains information about a program that was viewed immediately before, the apparatus for generating broadcast programming information may minimize the number of departing viewers by organizing the corresponding program immediately before or immediately after the aforementioned specific broadcast. For example, when "food" is the selling product that occupies the highest ratio in the immediately-viewed program of a viewer watching a broadcast that sells "refrigerator", the "food" broadcast and the "refrigerator" broadcast may be sequentially arranged.

Also, referring to FIG. 15 , FIG. 15 (a) shows age-specific gender ratio information of customers who have purchased a specific product, and FIG. 15 (b) shows age-specific gender ratio information of repurchasing customers. The apparatus for generating broadcast schedule information according to an embodiment may generate broadcasting schedule information capable of deriving a maximum order target value by using the above-described gender ratio information by age of the purchasing customer and viewer rating information by gender/age.

16 is an example of a method of showing broadcast schedule information. The apparatus for generating broadcast schedule information according to some embodiments of the present invention may display the broadcast schedule information according to a time series order on a display, but a method of displaying the broadcasting schedule information may be different depending on the user. The broadcast schedule information generated by the apparatus for generating broadcast schedule information according to an embodiment may be used by a PD or a person concerned with broadcasting. In this case, the apparatus for generating broadcast programming information may restrict access to the broadcast programming information by granting authority to the user so that a PD or a broadcast official cannot access the broadcast programming information except for a broadcast in which the user participates. 16 (a), (b), (c), and (d) are cases in which broadcasts produced by a specific PD are shown in the form of a list according to an embodiment. In this case, the apparatus for generating broadcast schedule information may receive a user input and modify the broadcast schedule information according to the received user input.

On the other hand, a person of ordinary skill in the art related to the present embodiment will understand that it can be implemented in a modified form within a range that does not deviate from the essential characteristics of the above description. Therefore, the disclosed methods are to be considered in an illustrative rather than a restrictive sense. The scope of the present invention is indicated in the claims rather than the foregoing description, and all differences within the scope equivalent thereto should be construed as being included in the present invention.

The device described above may be implemented as a hardware component, a software component, and/or a combination of the hardware component and the software component. For example, devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA). , a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose or special purpose computers. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

Software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or apparatus, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with reference to the limited embodiments and drawings, various modifications and variations are possible from the above description by those skilled in the art. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (19)

A method for generating broadcast schedule information performed by a computing device, the method comprising:
obtaining viewing data and broadcasting data from a media providing server;
generating broadcast schedule information based on the viewing data and broadcast data; and
updating the broadcast schedule information based on additional data received from an external server; containing,
A method of generating broadcast schedule information. According to claim 1,
The viewing data is
Includes viewing history information for each viewer,
The step of generating the broadcast schedule information,
Using the viewing history information for each viewer, comprising the step of determining a broadcast programming order,
A method of generating broadcast schedule information. 3. The method of claim 2,
The viewing history information for each viewer,
Includes information on the previous broadcast viewing history for each viewer,
The step of determining the broadcast programming order comprises:
Including the step of determining the broadcast programming order by using the previous broadcast viewing history information for each viewer,
A method of generating broadcast schedule information. According to claim 1,
The viewing data is
Including the viewing area information for each viewer,
The step of generating the broadcast schedule information,
Based on the viewing area information for each viewer, comprising the step of generating regional broadcasting schedule information,
A method of generating broadcast schedule information. According to claim 1,
The broadcast data is
including audience rating data and product order data;
The step of generating the broadcast schedule information,
Comprising the step of determining a broadcast programming time by using the rating data and the product order data,
A method of generating broadcast schedule information. According to claim 1,
The broadcast data is
including viewer rating information, inflow viewer information, and outflow viewer information;
The step of generating the broadcast schedule information,
In a time section in which the viewer rating is higher than the reference value, broadcasts with more inflow viewers than the reference value are programmed, and in a time section where the viewer rating is lower than the reference value, broadcasts with more outgoing viewers than the reference value are organized.
A method of generating broadcast schedule information. According to claim 1,
The broadcast data is
including audience rating data and product order data;
The step of generating the broadcast schedule information,
Determining a format of a broadcast included in the broadcast programming information based on the rating data and the product order data,
The format of the broadcast is
live video or recorded video,
A method of generating broadcast schedule information. According to claim 1,
Receiving a user input, further comprising the step of modifying the broadcast schedule information according to the received user input,
A method of generating broadcast schedule information. According to claim 1,
The additional data is
It includes at least one of weather information and news information,
Updating the broadcast schedule information includes:
and adding a broadcast selling products related to at least one of the weather information and the news information to the broadcast schedule information.
A method of generating broadcast schedule information. processor; including,
The processor is
Obtaining viewing data and broadcasting data, generating broadcasting schedule information based on the viewing data and broadcasting data, and updating the broadcasting schedule information based on additional data received from an external server,
Broadcast schedule information generating device. 11. The method of claim 10,
The viewing data is
Includes viewing history information for each viewer,
The processor is
Determining the broadcast programming order using the viewing history information for each viewer,
Broadcast schedule information generating device. 12. The method of claim 11,
The viewing history information for each viewer,
Includes information on the previous broadcast viewing history for each viewer,
The processor is
determining the broadcast programming order by using the previous broadcast viewing history information for each viewer;
Broadcast schedule information generating device. 11. The method of claim 10,
The viewing data is
Including the viewing area information for each viewer,
The processor is
Based on the viewing area information for each viewer, generating regional broadcast programming information,
Broadcast schedule information generating device. 11. The method of claim 10,
The broadcast data is
including audience rating data and product order data;
The processor is
To determine a broadcast programming time using the rating data and the product order data,
Broadcast schedule information generating device. 11. The method of claim 10,
The broadcast data is
including viewer rating information, inflow viewer information, and outflow viewer information;
The processor is
In a time section in which the viewer rating is higher than the reference value, broadcasts with more inflow viewers than the reference value are programmed, and in a time section in which the viewer rating is lower than the reference value, broadcasts with more outgoing viewers than the reference value are organized.
Broadcast schedule information generating device. 11. The method of claim 10,
The broadcast data is
including audience rating data and product order data;
The processor is
determining a format of a broadcast included in the broadcast programming information based on the audience rating data and the product order data;
The format of the broadcast is
live video or recorded video,
Broadcast schedule information generating device. 11. The method of claim 10,
The processor is
receiving a user input and modifying the broadcast schedule information according to the received user input,
Broadcast schedule information generating device. 11. The method of claim 10,
The additional data is
It includes at least one of weather information and news information,
The processor is
adding a broadcast selling products related to at least one of the weather information and the news information to the broadcast schedule information,
Broadcast schedule information generating device. A computer program stored in a recording medium for executing the method of any one of claims 1 to 9 using a computer.

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