KR20220015616A - Device for generating travel package and operating method of the device - Google Patents

Abstract

Disclosed is a device for generating travel products to provide a candidate travel product having the highest expected sales as a recommended travel product. According to the present invention, the device comprises: a purchase history information storage unit configured to store purchase history information; a virtual consumer generation unit configured to generate consumer characteristics on the basis of the purchase history information and store a plurality of virtual consumers associated with the consumer characteristics; a seller information storage unit configured to store seller information; a sales condition generation unit configured to generate a sales condition defined on the basis of the seller information; a candidate travel product generation unit configured to generate product characteristics to meet the sales conditions and store a plurality of candidate travel products associated with the product characteristics; and a recommended travel product determination unit configured to select a potential consumer from a plurality of virtual consumers with respect to each of the plurality of candidate travel products, calculate estimated sales for the candidate travel product, and store a candidate travel product having the highest expected sales among the plurality of candidate travel products as a recommended travel product.

Description

DEVICE FOR GENERATING TRAVEL PACKAGE AND OPERATING METHOD OF THE DEVICE

Embodiments of the present invention relate to an apparatus for generating a travel product and a method of operating the same.

As travel demand increases, various travel products are being planned and sold. Unlike the past that provided accommodation and air tickets, the current travel products are planning and selling various types of travel products such as tours, experiences, or excursions in a specific city.

As the types of travel products are diversified, it is difficult for a travel product seller who sells travel products to not only take a lot of time to plan a travel product, but also to predict sales due to the sale of the corresponding travel product.

Registered Patent Publication No. 10-0466792 (2005. 01. 24.)

The problem to be solved by the present invention is to be able to not only generate a plurality of candidate travel products matching the seller's information, but also to provide a candidate travel product with the highest expected sales among the plurality of candidate travel products as a recommended travel product. An object of the present invention is to provide an apparatus for generating a travel product and a method for operating the same.

The travel product generating device according to embodiments of the present invention stores purchase history information related to an identifier of a travel product purchaser, a travel destination of a purchased travel product purchased by the travel product purchaser, a travel period, a travel time, a travel theme, and a purchase price. Based on the configured purchase history information storage unit, the travel destination, the travel period, the travel time, the travel theme, and the purchase price of the purchased travel product, a consumer characteristic indicating a desired destination, a desired period, a desired time, a desired theme, and a desired price is generated, , a virtual consumer generating unit configured to store a plurality of virtual consumers associated with consumer characteristics, a travel product seller's travel destination, number of employees, insurance status, vehicle presence, possible travel themes, and configured to store seller information associated with existing sales products a seller information storage unit, a sales condition generating unit configured to generate a sales condition defined by the destination and possible travel themes of the seller information, selling product characteristics representing the candidate destination, candidate period, candidate time, candidate theme, and candidate price For each of the candidate travel product generation unit and the plurality of candidate travel products, which are generated to meet the conditions and store a plurality of candidate travel products associated with product characteristics, product characteristics of the candidate travel products and consumers of a plurality of virtual consumers Comparing characteristics, selecting a potential consumer associated with a consumer characteristic matching the product characteristic among a plurality of virtual consumers according to the comparison result, and predicting a candidate travel product based on the selected potential consumer and the candidate price of the candidate travel product and a recommended travel product determining unit configured to calculate sales and store, as a recommended travel product, a candidate travel product having the highest expected sales among a plurality of candidate travel products.

A method of operating a travel product generating apparatus capable of generating a travel product according to embodiments of the present invention includes an identifier of a travel product purchaser, a travel destination of a purchased travel product purchased by the travel product purchaser, a travel period, a travel time, a travel theme, and Storing purchase history information associated with the purchase price, a consumer indicating a desired destination, a desired period, a desired time, a desired theme, and a desired price based on the destination, travel period, travel time, travel theme, and purchase price of the purchased travel product Creating a characteristic and storing a plurality of virtual consumers associated with the consumer characteristic, storing the travel product seller's travel destination, the number of employees, insurance status, vehicle presence, possible travel themes, and seller information associated with existing sales products; generating a sales condition defined by a responsible travel destination and a possible travel theme of the seller information; generating product characteristics indicating a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price to meet the sales condition; Storing a plurality of candidate travel products and comparing the product characteristics of the candidate travel product and the consumer characteristics of the plurality of virtual consumers for each of the plurality of candidate travel products, and product characteristics among the plurality of virtual consumers according to the comparison result Selects a potential consumer associated with the consumer characteristic matching with , calculates the expected sales for the candidate travel product based on the selected potential consumer and the candidate price of the candidate travel product, and has the highest expected sales among a plurality of candidate travel products and storing the candidate travel product as a recommended travel product.

The travel product generating apparatus according to embodiments of the present invention may not only generate a plurality of candidate travel products matching information of a seller, but also generate a plurality of virtual consumers based on purchase history information of buyers who have purchased existing travel products. There is an effect that, based on the plurality of virtual consumers, a candidate travel product having the highest expected sales among a plurality of candidate travel products may be determined as a recommended travel product.

1 illustrates a travel service system including an apparatus for generating travel products according to embodiments of the present invention.
2 illustrates an apparatus for generating travel products according to embodiments of the present invention.
3 is a view for explaining the operation of the travel product generating apparatus according to embodiments of the present invention.
4 conceptually illustrates purchase history information according to embodiments of the present invention.
5 conceptually illustrates seller information according to embodiments of the present invention.
6 conceptually illustrates virtual consumers according to embodiments of the present invention.
7 conceptually illustrates sales conditions according to embodiments of the present invention.
8 conceptually illustrates candidate travel products according to embodiments of the present invention.
9 is a view for explaining a method of selecting a potential consumer by the travel product generating apparatus according to embodiments of the present invention.
10 is a view for explaining a method of determining a recommended travel product by the travel product generating apparatus according to embodiments of the present invention.
11 is a flowchart illustrating an operation of an apparatus for generating a travel product according to embodiments of the present invention.
12 is a flowchart illustrating an operation of an apparatus for generating a travel product according to embodiments of the present invention.
13 and 14 are diagrams for explaining the operation of the travel product generating apparatus according to embodiments of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

1 illustrates a travel service system including an apparatus for generating travel products according to embodiments of the present invention. The travel service system 10 may include a travel product generating device 100 , a seller terminal 200 , a plurality of travel product mediation servers 300 , and a purchaser terminal 400 .

According to embodiments, the travel service system 10 includes at least one processor in each of the travel product generating device 100 , the seller terminal 200 , the plurality of travel product mediation servers 300 , and the purchaser terminal 400 . It may be a computing device that For example, the travel service system 10 includes a travel product generating device 100 , a seller terminal 200 , a plurality of travel product mediation servers 300 , and a purchaser terminal 400 each of a central processing unit (CPU), MCU ( It may be a computing device including a micro controller unit), a digital signal processor (DSP), a graphics processing unit (GPU), an application specific integrated circuit (ASIC), or a field programmable gate array (FPGA).

The travel product generating device 100 may exchange data with a plurality of travel product mediation servers 300 . According to embodiments, the travel product generating device 100 may transmit data related to a travel product to a plurality of travel product mediation servers 300 , and obtain data related to purchase from a plurality of travel product mediation servers 300 . can receive

The data associated with the travel product may be data associated with at least one of a travel destination, a period, a time, a theme, and a price of the travel product.

The data related to the purchase may be data related to at least one of a buyer name, buyer contact information, buyer address, and payment for the travel product.

According to embodiments, the travel product generating apparatus 100 may generate data associated with a travel product, and transmit each of the generated data related to the travel product to a corresponding travel product intermediary server. For example, the travel product generating apparatus 100 may generate data associated with a travel product that conforms to a data format supported by each of the travel product intermediary servers. That is, the travel product generating device 100 may upload the travel product to each of the plurality of travel product mediation servers 300 .

According to embodiments, the travel product generating apparatus 100 may receive data related to the purchase of a travel product, process the data related to the purchase, and transmit the data to the seller terminal 200 .

The travel product generating apparatus 100 according to embodiments of the present invention may determine a recommended travel product that is expected to have the highest sales in the travel market from among a plurality of candidate travel products, and store the recommended travel product. The travel product generating device 100 provides the recommended travel product determined to the seller terminal 200 , and, at the request of the seller terminal 200 , transmits data related to the recommended travel product to a plurality of travel product mediation servers 300 . can be transmitted

The seller terminal 200 represents a terminal of a seller of a travel product. The seller terminal 200 may exchange data with the travel product generating device 100 .

According to embodiments, the seller terminal 200 may receive data associated with a plurality of candidate travel products including a recommended travel product from the travel product generating device 100 . Also, the seller terminal 200 may receive data related to purchase of a travel product from the travel product generating device 100 .

The seller terminal 200 may visually display data related to the recommended travel product received from the travel product generating device 100 .

The seller terminal 200 may transmit seller information necessary for generating a plurality of candidate travel products to the travel product generating device 100 . The seller information may include information related to at least one of a travel destination in charge of the seller, the number of employees, whether insurance, whether or not a vehicle exists, a possible travel theme, and an existing sale product.

The seller terminal 200 may transmit an upload request instructing upload of the travel product to the travel product generating device 100 . The seller terminal 200 may transmit an upload request instructing upload of the recommended travel product to the travel product generating device 100, and the travel product generating device 100 responds to the upload request, and transmits data related to the recommended travel product. It may be transmitted to a plurality of travel product mediation servers 300 . The travel product creation device 100 reads an application programming interface (API) of each of the plurality of travel product intermediary servers 300 , and is hosted by the plurality of travel product intermediary servers 300 using the read API. Information related to travel products may be uploaded to a web page (PG1 to PGn; n is a natural number greater than or equal to 2).

A plurality of travel product mediation servers 300 means a device capable of uploading a travel product to a wide area network (WAN) such as the Internet.

A plurality of travel product mediation servers 300 receive data related to travel products from the travel product generating device 100, and use the received data to display web pages PG1 to PGn including information related to travel products. can be hosted According to embodiments, the plurality of travel product mediation servers 300 may issue an authorization to access the API of the travel product mediation server 300 to the travel product generating device 100 .

The plurality of travel product mediation servers 300 may receive a purchase request for a travel product from the purchaser terminal 400 . According to embodiments, the plurality of travel product intermediary servers 300 may receive data related to the purchase of a travel product from the purchaser terminal 400 , and transmit the data related to the purchase to the travel product generating device 100 .

The purchaser terminal 400 represents a terminal of a purchaser of a travel product. The purchaser terminal 400 may receive travel-related data from a plurality of travel product mediation servers 300 . According to embodiments, the purchaser terminal 400 accesses the webpages PG1 to PGn hosted by the plurality of travel product mediation servers 300 , and is associated with travel products included in the webpages PG1 to PGn. information can lead.

According to embodiments, the purchaser terminal 400 may transmit a purchase request including data related to purchase to the plurality of travel product brokerage servers 300 .

For example, the buyer accesses the web pages PG1 to PGn using the purchaser terminal 400 , clicks or touches a desired travel product among travel products posted on the web pages PG1 to PGn, and selects the desired travel product. can be purchased When a buyer purchases a travel product, the purchaser inputs information related to the purchase into the purchaser terminal 400 , the purchaser terminal 400 generates purchase-related data based on the input information, and uses the generated data for a plurality of travel products. It can be transmitted to the mediation servers (300).

2 is a view illustrating an apparatus for generating a travel product according to embodiments of the present invention, and FIG. 3 is a view for explaining an operation of the apparatus for generating a travel product according to embodiments of the present invention.

2 and 3 , the travel product generating apparatus 100 may include a communication unit 110 , a storage unit 120 , and a processing unit 130 .

The communication unit 110 may be configured to exchange data with an external device. According to embodiments, the communication unit 110 may exchange data with the seller terminal 200 and the plurality of travel product mediation servers 300 .

The communication unit 110 may transmit the received data to the storage unit 120 or the processing unit 130 .

The storage unit 120 may be configured to store data. In some embodiments, the storage unit 120 may include a non-volatile memory or a volatile memory.

The storage unit 120 may include a purchase history information storage unit 121 , a seller information storage unit 123 , and a travel destination information storage unit 125 .

The purchase history information storage unit 121 may store purchase history information associated with at least one of a travel destination, a travel period, a travel time, a travel theme, and a purchase price of a purchased travel product purchased by the travel product buyer.

The seller information storage unit 123 may store seller information related to at least one of a travel destination of the seller of the travel product, the number of employees, whether or not insurance, the presence or absence of a vehicle, a possible travel theme, and an existing sale product.

The travel destination information storage unit 125 may store travel destination information associated with at least one of locations, climates, peak seasons, and the number of tourists.

Purchase history information, seller information, and travel destination information may be collected and stored from an external device. According to embodiments, purchase history information may be transmitted and stored from a plurality of travel product mediation servers 300 , and purchase history information is transmitted from a plurality of travel product mediation servers 300 or the seller terminal 200 . can be saved.

The processing unit 130 may control the overall operation of the travel product generating apparatus 100 . According to embodiments, the processing unit 130 may include a processor having an operation processing function, and may perform a specific operation by executing a plurality of instructions.

The processing unit 130 may include a virtual consumer generation unit 131 , a sales condition generation unit 133 , a candidate travel product generation unit 153 , and a recommended travel product determination unit 137 .

The virtual consumer generator 131 may generate a consumer characteristic of the virtual consumer and store a plurality of virtual consumers associated with the consumer characteristic. According to embodiments, the virtual consumer generator 131 may generate a plurality of virtual consumers by using the purchase history information stored in the purchase history information storage unit 121 . That is, the plurality of virtual consumers are generated from purchase histories of buyers who have previously purchased travel products, and represent virtual demand for specific travel products.

According to embodiments, the virtual consumer may be associated with consumer characteristics indicating a desired travel destination, a desired period, a desired time, a desired theme, and a desired price.

The sales condition generator 133 may generate a sales condition based on seller information and store the generated sales condition. According to embodiments, the sales condition generator 133 may generate a sales condition defined by at least one of a travel destination in charge, the number of employees, whether insurance, whether or not there is a vehicle, a possible travel theme, and an existing sales product. That is, the sales condition may be a constraint condition for a seller who sells a travel product.

The candidate travel product generation unit 135 may generate and store a plurality of candidate travel products that meet the sales conditions. According to embodiments, the candidate travel product generator 135 may generate product characteristics indicating a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price. In this case, at least one of the candidate travel destination, the candidate period, the candidate time, and the candidate theme may match the sales condition generated by the sales condition generator 133 . The candidate travel product generation unit 135 may generate a plurality of candidate travel products associated with the generated product characteristics.

That is, the candidate travel product generation unit 135 may generate travel products corresponding to the seller information of the travel product seller for the plurality of candidate travel products.

The recommended travel product determination unit 137 may determine a recommended travel product from among a plurality of candidate travel products.

The recommended travel product determining unit 137 recommends a candidate travel product having the highest expected sales for a plurality of virtual consumers from among the plurality of candidate travel products by using a plurality of virtual consumers and a plurality of candidate travel products. can be determined as According to embodiments, the recommended travel product determination unit 137 for each of a plurality of candidate travel products, by determining a potential consumer who is highly likely to purchase the corresponding candidate travel product among a plurality of virtual consumers, the prediction for the corresponding candidate travel product The sales may be calculated, and a recommended travel product may be determined based on the expected sales.

In some embodiments, the recommended travel product determiner 137 may calculate the estimated sales for each of the plurality of candidate travel products by additionally considering the travel destination information.

The travel product generating apparatus according to embodiments of the present invention may not only generate a plurality of candidate travel products matching information of a seller, but also generate a plurality of virtual consumers based on purchase history information of buyers who have purchased existing travel products. There is an effect that, based on the plurality of virtual consumers, a candidate travel product having the highest expected sales among a plurality of candidate travel products may be determined as a recommended travel product.

4 conceptually illustrates purchase history information according to embodiments of the present invention. Referring to FIG. 4 , the purchase history information may indicate at least one of a travel destination, a travel period, a travel time, the number of travellers, an age, a gender, a travel theme, and a purchase price of a purchased travel product purchased by the travel product buyer.

For example, the purchase history information storage unit 121 may store purchase history information on the purchased travel product 1 and the purchased travel product 2 of the purchaser “B1”. As shown in FIG. 4 , the purchase history information storage unit 121 stores “Gyeongbokgung (Seoul)” which is the travel destination of the purchased travel product 1, the travel period “April”, the travel time “3 hours”, and the number of travel It is possible to store purchase history information indicating "two people", age "20's", gender "male", travel theme "tour", and travel price "600".

In addition, purchase history information about the purchased travel product 3 and the purchased travel product 4 of the buyer “B2” and purchase history information about the purchased travel product 5 and the purchased travel product 6 of the buyer “B3” may be stored.

5 conceptually illustrates seller information according to embodiments of the present invention. Referring to FIG. 5 , the seller information may indicate at least one of a travel destination of a seller who sells a travel product, the number of employees, whether or not insurance, the presence or absence of a vehicle, a possible travel theme, and an existing sale product.

For example, the seller information storage unit 123 may store seller information about the seller “S1”. As shown in FIG. 5 , the seller information storage unit 123 stores “Seoul,” the travel destination of the seller “S1”, “25 people,” the number of employees, the presence of insurance, the presence of a vehicle, and the “tour/experience” that is the possible travel theme. " and purchase history information representing "Gyeongbokgung Tour/Hanok Village Experience", an existing sales product, may be stored.

In addition, the seller information of the seller "S2" and the seller information of the seller "S3" may be stored.

6 conceptually illustrates virtual consumers according to embodiments of the present invention. 1 to 6 , the virtual consumer generating unit 131 uses the purchase history information stored in the purchase history information storage unit 121 to indicate a desired destination, a desired period, a desired time, a desired theme, and a desired price. A consumer characteristic may be created, and virtual consumers associated with the consumer characteristic may be created.

According to embodiments, the virtual consumer generator 131 may generate virtual consumers “VD1” and “VD2” by using purchase history information on the purchase travel product 1 of the purchaser “B1”. For example, the virtual consumer generating unit 131 may generate a desired destination, a desired period, and a desired destination based on each of the travel destination, travel period, travel time, travel number, age, gender, travel theme, and purchase price of purchase travel product 1 of purchaser “B1”. A consumer characteristic indicating a desired time, a desired number of people, an age, a gender, a desired theme, and a desired price may be generated, and a virtual consumer associated with the consumer characteristic may be created and stored.

For example, the virtual consumer generating unit 131 is the same as each of the travel destination, travel period, travel time, travel number, age, gender, travel theme and purchase price of the purchased travel product 1, the desired destination, the desired period, the desired time, the desired number of people; A virtual consumer “VD1” representing age, gender, desired theme, and desired price may be created and stored.

According to embodiments, for convenience, the desired price may indicate a price per unit number of people and a unit time. That is, in the case of purchased travel product 1, the purchase price was “600” for a travel time of “3 hours” and a travel number of “2 people”, so the desired price of the virtual consumer “VD1” is 600 /6=100.

According to embodiments, the virtual consumer generating unit 131 may generate a virtual consumer indicating a desired travel destination similar to the travel destination of the purchased travel product with reference to travel destination information. In this case, the similarity between the travel destinations may be based on the distance between the travel destinations. That is, travel destinations that are close to each other may be similar travel destinations. For example, the virtual consumer generating unit 131 may generate and store the virtual consumer “VD2” indicating a desired destination (eg, “Changgyeonggung”) similar to the travel destination of the purchased travel product 1 (eg, “Gyeongbokgung”).

Similarly, the virtual consumer generating unit 131 may generate a desired period, a desired time, a desired number of people, an age, a gender, and a desired theme similar to each of the travel period, travel time, travel number, age, gender, travel theme, and purchase price of the purchased travel product. and generating a consumer characteristic indicating a desired price, and creating and storing a virtual consumer associated with the consumer characteristic.

In addition, the virtual consumer generating unit 131 is a desired destination, a desired period, a desired time, based on each of the travel destination, travel period, travel time, travel number, age, gender, travel theme, and purchase price of the purchased travel products 2 to 6; Virtual consumers “VD1” to “VD7” indicating the desired number of people, age, gender, desired theme, and desired price may be created and stored.

Meanwhile, embodiments of the present invention are not limited to the number of virtual consumers. For example, the virtual consumer generating unit 131 may generate and store a greater number of virtual consumers than the number of purchased travel products included in the purchase history information.

According to embodiments of the present invention, the travel product generating apparatus 100 creates a consumer characteristic based on purchase history information, and creates a virtual consumer related to the consumer characteristic, thereby building a virtual market environment for a travel product. there is

7 conceptually illustrates sales conditions according to embodiments of the present invention. 1 to 7 , the sales condition generator 133 may generate sales conditions based on seller information and store the generated sales conditions.

According to embodiments, the sales condition generator 133 may generate the sales condition “SC1” by using the seller information of the seller “S1”. For example, the sales condition generating unit 133 may generate the sales condition “SC1” defined by the travel destination in charge of the seller “S1” and the possible travel themes. The sale condition "SC1" may be used to create a candidate travel product that can be supplied by the actual seller "S1" by limiting the product characteristics of the candidate travel product to be described later.

Also, the sales condition generating unit 133 may generate and store the sales conditions “SC2” and “SC3” based on the seller information of the sellers “S2” and “S3”.

8 conceptually illustrates candidate travel products according to embodiments of the present invention. 1 to 8 , the candidate travel product generator 135 may generate and store a plurality of candidate travel products. In this case, a plurality of candidate travel products may be generated to meet the sales conditions.

According to embodiments, the candidate travel product generation unit 135 generates product characteristics indicating a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price to match the sales conditions generated by the sales condition generation unit 133 . And, it is possible to generate a plurality of candidate travel products associated with the product characteristics.

For example, as shown in FIG. 8 , the candidate travel product generation unit 135 may generate candidate travel products CTP1 to CTP6 that satisfy the sales condition “SC1”. For example, the candidate travel product generation unit 135 generates product characteristics indicating a candidate travel theme that matches a candidate travel destination that meets “Seoul,” which is a travel destination in charge of “SC1,” and a possible theme, “tour, experience.” , it is possible to generate candidate travel products CTP1 to CTP6 associated with product characteristics. As shown in FIG. 8 , the candidate travel destinations of each of the candidate travel products CTP1 to CTP6 are all in Seoul.

Also, the candidate travel product generation unit 135 may determine a candidate period, a candidate time, and a candidate price of product characteristics. In some embodiments, the candidate travel product generator 135 may determine a candidate period, a candidate time, and a candidate price of product characteristics based on the seller information stored in the seller information storage 123 . For example, the candidate travel product creation unit 135 may generate product characteristics indicating a travel period, a travel period, and a candidate period similar to the travel period and the sale price of the travel products previously sold by the seller, the candidate time, and the candidate price.

According to embodiments, for convenience, the candidate price may indicate a price per unit number of people and a unit time.

9 is a view for explaining a method of selecting a potential consumer by the travel product generating apparatus according to embodiments of the present invention. 1 to 9, the recommended travel product determining unit 137 for each of a plurality of candidate travel products stored (or generated) in the candidate product travel generation unit 135, candidate travel products from among virtual consumers can determine potential consumers who are most likely to purchase

According to embodiments, the recommended travel product determining unit 137 compares the product characteristics of the candidate travel product with the consumer characteristics of a plurality of virtual consumers, and a virtual consumer associated with the same or similar consumer characteristics to the product characteristic among the plurality of virtual consumers. can be selected as potential consumers.

According to embodiments, the recommended travel product determining unit 137 may be configured to include a desired travel destination, a desired period, a desired time, a desired theme, and a desired destination that is the same or similar to a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price, respectively. A virtual consumer representing a price may be selected as a potential consumer.

The similarity determination between consumer characteristics and product characteristics may be determined by various algorithms, and embodiments of the present invention are not limited thereto.

The recommended travel product determining unit 137 may calculate a similarity between the candidate travel destination and the desired travel destination based on the physical distance between the candidate travel destination and the desired travel destination. For example, the closer the physical distance between the candidate travel destination and the desired travel destination, the higher the similarity between the candidate travel destination and the desired travel destination may be calculated.

The recommended travel product determination unit 137 may calculate a similarity between the candidate period and the desired period based on the difference between the candidate period and the desired period. For example, the smaller the difference between the candidate period and the desired period, the higher the similarity between the candidate period and the desired period may be calculated.

The recommended travel product determining unit 137 may calculate a similarity between the candidate theme and the desired theme based on the predefined properties of the candidate theme and the desired theme. For example, the recommended travel product determination unit 137 may determine that the theme "tour" and the theme "experience" are similar, and determine that the theme "tour" and the theme "experience" are not similar.

The recommended travel product determining unit 137 may calculate a similarity between the candidate price and the desired price based on the difference between the candidate price and the desired price. For example, the smaller the price difference between the candidate price and the desired price, the higher the similarity between the candidate price and the desired price may be calculated.

In some embodiments, the recommended travel product determiner 137 may calculate a similarity between the candidate price and the desired price based on the difference between the candidate price and the desired price and the candidate period. For example, even if the price difference between the candidate price and the desired price is the same, the similarity when the candidate period belongs to the peak season may be calculated to be higher.

The recommended travel product determination unit 137 may calculate a purchase probability for each virtual consumer based on the similarity between the product characteristic and the consumer characteristic, and determine the potential consumer based on the purchase probability. For example, the recommended travel product determination unit 137 may store a virtual consumer having a purchase probability greater than or equal to a reference value as a potential consumer.

The purchase probability for the virtual consumer having the same consumer characteristics as the product characteristics may be set to 1, but the purchase probability for the virtual consumer having the consumer characteristics similar to the product characteristics may be set to less than 1.

According to embodiments, the recommended travel product determining unit 137 may include each of the candidate travel product candidate travel destination, candidate period, candidate time, candidate theme, and candidate price, and the virtual consumer’s desired destination, desired period, desired time, desired theme, and hope. Purchasing probabilities for virtual consumers may be calculated according to a function determined based on the similarity between prices.

For example, the purchase probability may be calculated according to Equation 1 below.

[Equation 1]

P _c,d =f(sim(r _c ,r _d ), sim(m _c ,m _d ), sim(h _c ,h _d ), sim(t _c ,t _d ), sim(p _c ,p _d )))

(Here, P _c,d represents the purchase probability of the potential consumer for the candidate travel product, sim(r _c ,r _d ) represents the similarity between the candidate travel destination (r _c ) and the desired travel destination (r _d ), sim (p _c ,p _d ) denotes the degree of similarity between the candidate period (m _c ) and the desired period (m _d ), and sim(h _c ,h _d ) denotes the degree of similarity between the candidate time period (h _c ) and the candidate time period (h _d ). represents the similarity of , sim(p _c ,p _d ) represents the degree of similarity between the candidate price (p _c ) and the desired price (p _d ))

In addition, the recommended travel product determining unit 137 may be configured between each of the candidate travel product candidate travel destination, candidate period, candidate time, candidate theme, and candidate price and the virtual consumer's desired destination, desired period, desired time, desired theme, and desired price, respectively. A purchase probability may be calculated by setting a weight for the degree of similarity of , and calculating a weighted sum of each degree of similarity.

In addition, the purchase probability for a potential consumer who has two items of product characteristic and consumer characteristic (eg, travel destination and theme) is the same as for a virtual consumer who has one item (eg, theme) of product characteristic and consumer characteristic. It may be set higher than the purchase probability.

As shown in FIG. 9 , the recommended travel product determining unit 137 includes each of the candidate travel destinations, candidate periods, candidate themes, and candidate prices of the candidate travel product CTP1 and the virtual consumers VD1 to VD7. Each of the period, the desired theme, and the desired price may be compared, and a potential consumer for the candidate travel product (CTP1) may be selected according to the comparison result.

For example, the recommended travel product determination unit 137 may be the same or similar to a candidate travel destination (eg, Gyeongbokgung), a candidate period (eg, April) and a candidate theme (eg, tour) of the candidate travel product (CTP1), desired destination, desired Virtual consumers “VD1”, “VD2”, “VD4” and “VD6” having a period and a desired theme and having a desired price equal to or less than a candidate price (eg, 100) may be selected as potential consumers.

For example, the recommended travel product determining unit 137 calculates a purchase probability of “1” for a potential consumer “VD1” indicating a desired destination, a desired period, and a desired theme that is the same as the candidate travel destination, the candidate period, and the candidate theme as “1”, Calculate the purchase probability as "0.8" for the potential consumer "VD2", which represents the same desired period and desired theme as the period and candidate theme, and represents the desired destination similar to the candidate destination, represents the same desired theme as the candidate theme, and the candidate destination The purchase probabilities for potential consumers “VD4” and “VD6” representing a desired destination similar to “0.5” may be calculated.

10 is a view for explaining a method of determining a recommended travel product by the travel product generating apparatus according to embodiments of the present invention. 1 to 10 , the recommended travel product determination unit 137 may calculate an estimated sales for each of the candidate travel products.

In some embodiments, the estimated sales may be calculated based on a candidate price of each of the candidate travel products, the number of potential consumers for each of the candidate travel products, and a purchase probability. Accordingly, as the product characteristics of the candidate travel product and the consumer characteristics of the virtual consumers are the same or similar, the expected sales may be calculated to be higher.

The recommended travel product determining unit 137 may generate and store a candidate travel product having the highest expected sales as a recommended travel product, based on the expected sales. According to embodiments, the recommended travel product determination unit 137 may transmit data related to the recommended travel product to the seller terminal 200 .

For example, as shown in FIG. 10 , the recommended travel product determining unit 137 stores the candidate travel product “CTP1” having the highest expected sales as a recommended travel product, and stores data related to the recommended travel product, or a seller terminal It can be sent to (200).

The travel product generating apparatus according to embodiments of the present invention may not only generate a plurality of candidate travel products matching information of a seller, but also generate a plurality of virtual consumers based on purchase history information of buyers who have purchased existing travel products. There is an effect that, based on the plurality of virtual consumers, a candidate travel product having the highest expected sales among a plurality of candidate travel products may be determined as a recommended travel product.

11 is a flowchart illustrating an operation of an apparatus for generating a travel product according to embodiments of the present invention. 1 to 11 , the travel product generating device 100 provides an identifier of a travel product purchaser, a travel destination of a purchased travel product purchased by the travel product purchaser, a travel period, a travel time, a travel theme, and a purchase history associated with a purchase price Information can be stored (S110).

According to embodiments, the travel product generating apparatus 100 may receive purchase history information from the plurality of travel product servers 300 and store the received purchase history information.

According to embodiments, the travel product generating apparatus 100 may receive purchase history information on a travel product sold by the seller from the seller terminal 200 , and store the received purchase history information.

The travel product generating apparatus 100 may store a virtual consumer associated with consumer characteristics including a desired travel destination, a desired period, a desired time, a desired theme, and a desired price ( S120 ).

The travel product generating device 100 includes a desired destination, a desired period, a desired time, a desired theme, and a desired price, based on each of the travel destination, travel period, travel time, travel theme, and purchase price of the purchased travel product in the purchase history information. to create a consumer characteristic, and store a virtual consumer associated with the consumer characteristic.

The travel product generating device 100 may store the travel product seller's travel destination, the number of employees, whether insurance, vehicle presence, possible travel themes, and seller information related to existing sales products ( S130 ).

According to embodiments, the travel product generating apparatus 100 may receive seller information from a plurality of travel product servers 300 and store the received seller information.

According to embodiments, the travel product generating apparatus 100 may receive seller information from the seller terminal 200 and store the received purchase history information.

The travel product generating apparatus 100 may create a sales condition based on seller information ( S130 ). According to embodiments, the travel product generating apparatus may generate a sales condition defined by a travel destination in charge of the seller and a possible travel theme indicated by the seller information.

The travel product generating apparatus 100 may store candidate travel products associated with product characteristics indicating a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price that meet the sales conditions ( S150 ).

According to embodiments, the travel product generating device 100 generates a product characteristic indicating a candidate travel destination matching the travel destination of the seller and a candidate travel theme matching the possible theme according to the sales condition, and a candidate travel associated with the product characteristic. You can create products.

Also, the travel product generating apparatus 100 may determine a candidate period, a candidate time, and a candidate price of the product characteristic based on the seller information stored in the seller information storage unit 123 .

The travel product generating apparatus 100 may select a potential consumer for each of the candidate travel products from among the virtual consumers and store the selected potential consumer (S160).

The travel product generating device 100 selects a potential consumer who is highly likely to purchase a candidate travel product from among virtual consumers for each of the plurality of candidate travel products stored (or generated) in the candidate product travel generation unit 135 , and , it is possible to store the selected potential consumers.

According to embodiments, the travel product generating apparatus 100 compares the product characteristics of the candidate travel product with the consumer characteristics of a plurality of virtual consumers, and selects a virtual consumer associated with the same or similar consumer characteristics to the product characteristic among the plurality of virtual consumers. It can be selected as a potential consumer.

Also, the travel product generating apparatus 100 may calculate a purchase probability for potential consumers based on the similarity between the product characteristics and the consumer characteristics.

The travel product generating apparatus 100 may calculate the estimated sales for the candidate travel products, and store the candidate travel product having the highest expected sales as the recommended travel product ( S170 ).

In some embodiments, the travel product generating apparatus 100 may calculate an estimated sales based on a candidate price of each of the candidate travel products, the number of potential consumers for each of the candidate travel products, and a purchase probability. Accordingly, as the product characteristics of the candidate travel product and the consumer characteristics of the virtual consumers are the same or similar, the expected sales may be calculated to be higher.

The travel product generating apparatus 100 may generate and store a candidate travel product having the highest expected sales as a recommended travel product, based on the expected sales. According to embodiments, the travel product generating apparatus 100 may transmit data related to a recommended travel product to the seller terminal 200 .

12 is a flowchart illustrating an operation of an apparatus for generating a travel product according to embodiments of the present invention. 1 to 12 , the travel product generating apparatus 100 may calculate expected sales for candidate travel products ( S171 ).

The travel product generating apparatus 100 may determine whether the calculated expected sales are equal to or greater than the target sales for the candidate travel products ( S173 ). The target sales for the candidate travel products may be stored in advance. For example, the target sales may be stored as a sales condition.

When the calculated expected sales are equal to or greater than the target sales for the candidate travel products (Y in S173), the travel product generating apparatus 100 may generate and store a candidate travel product having the highest expected sales as a recommended travel product (S179).

When the calculated expected sales are not equal to or greater than the target sales for the candidate travel product (N in S173), the travel product generating apparatus 100 may change product characteristics of the candidate travel product (S175). According to embodiments, the travel product generating apparatus 100 changes an algorithm for generating product characteristics indicating a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price of the candidate travel product, and based on the changed algorithm, a product Characteristics can be regenerated.

That is, the travel product generating apparatus 100 may change at least one of a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price of the candidate travel product.

The travel product generating apparatus 100 may update the candidate travel product based on the changed product characteristic ( S177 ). According to embodiments, the travel product generating apparatus 100 may update a plurality of candidate travel products stored in the candidate travel product generating unit 135 with candidate travel products associated with the changed product characteristic.

A travel product generating apparatus according to embodiments of the present invention generates a plurality of virtual consumers based on purchase history information of buyers who have purchased an existing travel product, and a target among a plurality of candidate travel products based on the plurality of virtual consumers. There is an effect that a candidate travel product that exceeds sales and has the highest expected sales can be determined as a recommended travel product.

13 and 14 are diagrams for explaining the operation of the travel product generating apparatus according to embodiments of the present invention. 1 to 14 , the travel product generating device 100 may transmit data for displaying an interface for inputting information on candidate cities, candidate travel destinations, possible themes, and target sales to the seller terminal 200 . there is.

The seller terminal 200 may display an interface for inputting information on candidate cities, candidate travel destinations, possible themes, and target sales to the seller.

When the seller inputs information on candidate cities, candidate travel destinations, possible themes, and target sales through the seller terminal 200 , the input information is transmitted from the seller terminal 200 to the travel product generating device 100 .

The travel product generating device 100 receives information on a candidate city, a candidate travel destination, a possible theme, and a target sales, transmitted from the seller terminal 200 .

The travel product generating apparatus 100 generates a plurality of virtual consumers based on purchase history information, and a plurality of virtual consumers that meet the sales conditions indicating candidate cities, candidate travel destinations, possible themes, and target sales received from the seller terminal 200 . Candidate travel products may be generated, and a candidate travel product having the highest expected sales among a plurality of candidate travel products may be stored as a recommended travel product.

The travel product generating device 100 may transmit data related to the recommended travel product to the seller terminal 200, and the seller terminal 200 may display information on the recommended travel product by using the data related to the recommended travel product. can For example, as shown in FIG. 14 , the seller terminal 200 displays information about a recommended travel product with an estimated sales of 20,000,000 won or more, the travel destination is Gyeongbokgung, the travel period is April, and the travel time is 3 hours. can

The travel product generating device 100 may transmit data on a candidate travel product other than the recommended travel product to the seller terminal 200 . According to embodiments, the travel product generating device 100 may transmit to the seller terminal 200 a link for moving to a web page in which candidate travel products including a recommended travel product are displayed in the order of expected sales. For example, the seller terminal 200 may display a button such as “View Details”, and in response to a click or touch of the seller, it is possible to access a web page in which candidate travel products including recommended travel products are displayed in the order of expected sales. .

According to embodiments, the travel product generating device 100 may transmit data associated with a recommended travel product to each of the plurality of travel product mediation servers 300 in response to a request from the seller terminal 200 , and accordingly , a description (or information) of a recommended travel product may be posted on a web page hosted by a plurality of travel product brokerage servers 300 . For example, the seller terminal 200 may display a button such as “upload product” and transmit an upload request to the travel product generating device 100 in response to the seller’s click or touch, and the travel product generating device 100 ) may transmit data associated with a recommended travel product to each of the plurality of travel product mediation servers 300 in response to the upload request.

The travel product generating apparatus according to embodiments of the present invention may not only generate a plurality of candidate travel products matching information of a seller, but also generate a plurality of virtual consumers based on purchase history information of buyers who have purchased existing travel products. generated, and based on the plurality of virtual consumers, a candidate travel product having the highest expected sales among a plurality of candidate travel products may be determined as a recommended travel product, and data on the recommended travel product may be stored in a seller terminal or a plurality of travel product servers It has the effect of being able to transmit

As described above, although the embodiments have been described with reference to the limited embodiments and drawings, various modifications and variations are possible from the above description by those skilled in the art. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

10: travel service system 100: travel product generating device
200: Merchant terminal 300: Travel product brokerage servers
400: buyer terminal PG1 to PGn: web page

Claims (6)

a purchase history information storage unit configured to store purchase history information associated with an identifier of the travel product purchaser, a travel destination of the purchased travel product purchased by the travel product purchaser, a travel period, a travel time, a travel theme, and a purchase price;
Based on the travel destination, travel period, travel time, travel theme, and purchase price of the purchased travel product, generate consumer characteristics indicating a desired destination, a desired period, a desired time, a desired theme, and a desired price, and a plurality of characteristics associated with the consumer characteristics a virtual consumer generating unit configured to store virtual consumers of;
a seller information storage unit configured to store seller information related to the travel product seller's travel destination, the number of employees, whether insurance, vehicle presence, possible travel themes, and existing sales products;
a sales condition generating unit configured to generate sales conditions defined by the travel destination in charge of the seller information and the possible travel themes;
a candidate travel product generator configured to generate product characteristics indicating a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price to meet the sales conditions, and store a plurality of candidate travel products associated with the product characteristic; and
For each of the plurality of candidate travel products, the product characteristics of the candidate travel product and the consumer characteristics of a plurality of virtual consumers are compared, and according to the comparison result, it is associated with the consumer characteristics matching the product characteristics among the plurality of virtual consumers. Select a potential consumer, calculate the estimated sales for the candidate travel product based on the selected potential consumer and the candidate price of the candidate travel product, and a candidate travel product with the highest expected sales among the plurality of candidate travel products including a recommended travel product determining unit configured to store as a recommended travel product,
Travel product creation device. The method of claim 1, wherein the candidate travel product generator comprises:
the product characteristics so that the travel destination of the candidate travel product is located within the responsible travel destination defined by the sale condition, and the travel theme of the candidate travel product belongs to the possible travel theme defined by the sale condition to decide,
Travel product creation device. According to claim 1, wherein the recommended travel product determining unit,
Among the plurality of virtual consumers, a virtual consumer representing a desired destination, a desired period, a desired time, a desired theme, and a desired price equal to or similar to each of a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price is selected from among the plurality of virtual consumers. Deciding as a potential consumer,
Travel product creation device. According to claim 1, wherein the recommended travel product determining unit,
For each of the candidate travel products, for the plurality of virtual consumers,
Calculate the first similarity between the candidate travel product candidate travel destination and the virtual consumer's desired destination, calculate the second similarity between the candidate travel product candidate period and the virtual consumer's desired period, and the candidate travel product candidate time and virtual A third degree of similarity between the desired time of the consumer is calculated, a fourth degree of similarity between the candidate theme of the candidate travel product and the desired theme of the virtual consumer is calculated, and a fifth degree between the candidate price of the candidate travel product and the desired price of the virtual consumer is calculated. Calculate the similarity,
calculating a purchase probability for the candidate travel product of the virtual consumer based on the first to fifth similarities;
Storing a virtual consumer whose purchase probability is greater than or equal to a reference value as a potential consumer,
Travel product creation device. According to claim 4, wherein the recommended travel product determining unit,
For each of the candidate travel products,
Based on the candidate price of the candidate travel product, the number of potential consumers and a purchase probability associated with the potential consumers, calculating the estimated sales,
Travel product creation device. A method of operating a travel product generating device capable of generating a travel product, the method comprising:
storing the purchase history information associated with the identifier of the travel product purchaser, the travel destination of the purchased travel product purchased by the travel product purchaser, the travel period, the travel time, the travel theme, and the purchase price;
Based on the travel destination, travel period, travel time, travel theme, and purchase price of the purchased travel product, generate consumer characteristics indicating a desired destination, a desired period, a desired time, a desired theme, and a desired price, and a plurality of characteristics associated with the consumer characteristics storing virtual consumers of
Storing the travel product seller's travel destination, the number of employees, insurance status, vehicle presence, possible travel themes, and seller information related to existing sales products;
generating a sales condition defined by the travel destination in charge of the seller information and the possible travel theme;
generating product characteristics indicating a candidate travel destination, a candidate period, a candidate time, a candidate theme, and a candidate price to meet the sales conditions, and storing a plurality of candidate travel products associated with the product characteristics; and
For each of the plurality of candidate travel products, the product characteristics of the candidate travel product and the consumer characteristics of a plurality of virtual consumers are compared, and according to the comparison result, it is associated with the consumer characteristics matching the product characteristics among the plurality of virtual consumers. Select a potential consumer, calculate the estimated sales for the candidate travel product based on the selected potential consumer and the candidate price of the candidate travel product, and a candidate travel product with the highest expected sales among the plurality of candidate travel products comprising the step of storing as a recommended travel product,
How the travel product creation device works.

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