KR20220013077A - Method for product promotion - Google Patents

Abstract

One embodiment of the present invention discloses a product promotion method. The product promotion method includes the steps of: receiving a request for advertisement from a seller; obtaining information about a user who has purchased a first product from the seller; obtaining information about a second product from the seller; obtaining a method for promoting the second product from the seller; obtaining order form information for the second product from a user; and further providing information indicating a result of the method for promoting the second product.

Description

Product promotion method {Method for product promotion}

The present invention relates to a product promotion method, and more particularly, to a product promotion method in which a seller using an online order form system performs online promotion of a product for the purpose of promotion based on a purchase history of a user.

Along with the development of online commerce services, an online order form platform in which online commerce service users can trade tangible or intangible products with each other is growing.

The modern society, where individual diversity is highlighted, is changing from the era of mass production of small items to the era of small batch production of many kinds. Due to the change of the times, the number of sellers who want to sell a variety of products but in a small amount is rapidly increasing, and the sellers are often individual entrepreneurs.

Conventionally, a platform where a seller of a product promotes and sells a product to a buyer has been mainly developed around an online shopping mall. The above-described online shopping mall was operated in such a way that a company operating a website took over the product from a product producer, posted the product on the website, and a website user purchased the posted product.

The above-mentioned online shopping mall had a problem in that the profitability of the seller was lowered due to an intermediate distribution margin, and the concept of an open market was introduced to solve the problem. The open market was conducted through an e-commerce platform operated by a large portal company. The e-commerce platform operated by the large portal company has developed in such a way that a seller who wants to sell a product registers the product he wants to sell on the e-commerce platform, and a buyer purchases a product posted on the e-commerce platform.

Reflecting the changes of the times, the above e-commerce platform is being developed one step further as an online order book platform. The online order form platform helps individual business owners easily sell products as sellers. Specifically, individual business owners can facilitate sales by making product order forms easier, and buyers can also pay for products in various ways. This makes it easy for both sellers and buyers to transact products.

However, the conventional online order form platform promotes products uniformly to buyers by posting products on the screen of a website or sending product promotion mails to all users. Therefore, the conventional online order form platform could not promote in consideration of the characteristics of individual buyers, and it was difficult to feel the effect of the advertisement even if the advertisement was carried out by paying the publicity cost to the online order form platform company.

In addition, the conventional online order form platform does not respect individual diversity and is a promotional method that uniformly sends advertisement promotional information to the contact information of the purchaser stored in the server, and the promotional effect of the product to the purchaser is insufficient.

According to the present invention, product promotion can be efficiently performed by specifying a target for product promotion based on user information who purchased the product and selectively executing the promotion on the specified target.

The present invention provides the effect of maximizing the service satisfaction of the seller because the seller can visually and easily check the promotional results of the product promotion method, and the seller can easily visually check the promotional effect.

In order to solve the above problem,

Product promotion method according to an embodiment of the present invention comprises the steps of receiving a request for advertisement from a seller;

obtaining information about a user who purchased a first product from the seller;

obtaining information about a second product from the seller;

obtaining a method for promoting the second product from the seller;

may include

In addition, in the product promotion method according to an embodiment of the present invention, the promotion method includes a first method based on an alarm informing a user of information about the second product, and banner information about the second product to the user. A second method of notifying in the form of at least one of a third method of notifying the information on the second product by a push alarm, and a fourth method of notifying the user of the information on the second product by e-mail can

Also, in the product promotion method according to an embodiment of the present invention, the product promotion method may include obtaining order form information for a second product from a user.

Also, in the product promotion method according to an embodiment of the present invention, the product promotion method may further include providing information indicating a result of the promotion method for the second product.

In addition, in the product promotion method according to an embodiment of the present invention, the information indicating the result of the promotion method includes information related to at least one of a pie graph, a bar graph, a line graph, and a pie graph. can do.

Further, in the product promotion method according to an embodiment of the present invention, the information indicating the result of the promotion method may include information related to the order form information of the second product obtained according to the promotion method.

In addition, in the product promotion method according to an embodiment of the present invention, the information indicating the result of the promotion method may include information for confirming whether the promotion has been completed.

In addition, in the product promotion method according to an embodiment of the present invention, the information indicating the result of the promotion method includes information including at least one of the sales amount of the second product and the total sales amount of the seller can do.

According to the present invention, which performs the configuration and operation as described above, product promotion can be efficiently performed by specifying the target of product promotion based on user information who purchased the product, and selectively executing the promotion on the specified target. .

In addition, the present invention provides the effect of maximizing the service satisfaction of the seller because the seller can visually and easily check the promotional results of the product promotion method, and the seller can easily visually check the promotional effect.

1 is a flowchart illustrating a product promotion method according to an embodiment of the present invention.
2 shows an example of an interface implementing the step of receiving a request for advertisement from a seller in a product promotion method according to an embodiment of the present invention.
3 is a diagram illustrating an example of an interface illustrating a promotion method based on an alarm informing a user of information about a product in the product promotion method according to an embodiment of the present invention.
4 is a diagram illustrating an example of an interface illustrating a method of promoting a product in the form of a banner to a user in the product promotion method according to an embodiment of the present invention.
5 is a diagram illustrating an example of an interface illustrating a promotion method of notifying information about a product by a push alarm in a product promotion method according to an embodiment of the present invention.
6 is a diagram illustrating an example of an interface illustrating a method for promoting product information to a user by e-mail in a product promotion method according to an embodiment of the present invention.
7 shows an example of an interface for displaying a promotion result in a product promotion method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement them. Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail. However, this is not intended to limit the present invention to specific embodiments, and it should be understood to include all modifications, equivalents, and substitutes included in the spirit and technical scope of the present invention.

Terms including an ordinal number such as 1st, 2nd, etc. may be used to describe various elements, but the elements are not limited by the terms. The above terms are used only for the purpose of distinguishing one component from another.

For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. and/or includes a combination of a plurality of related items or any of a plurality of related listed items.

Unless defined otherwise, all terms used herein, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

Figure 1 is a flowchart showing a product promotion method according to an embodiment of the present invention, Figure 2 is a product promotion method according to an embodiment of the present invention, the step of receiving a request for an advertisement from a seller is implemented An example of an interface is shown.

1 and 2, a product promotion method according to an embodiment of the present invention includes an advertisement request receiving step (S001), a user information obtaining step (S002), a product information obtaining step (S003), and a promotion method obtaining step (S004).

In the advertisement request receiving step S001, a request for advertisement is received from the seller. For example, a seller who wants to promote a product accesses an online order form platform and sends a request for advertisement, and the online order form platform receives the sent request.

In the user information acquisition step ( S002 ), information about the user who purchased the first product is acquired. In this case, the first product is a product sold before the seller requested the advertisement. In the user information acquisition step (S002), by including the step of acquiring user information who purchased the product sold before the seller requested the advertisement, the buyer who purchased the product previously sold is the same seller as the product sold again. There is a high probability that they will be interested, and the effect of publicity can be maximized.

In the product information acquisition step (S003), information on the second product selected by the seller is acquired. In this case, the information on the second product is information on the product to be promoted.

In the publicity method obtaining step ( S004 ), a method for promoting the second product is obtained from the seller. At this time, referring to FIGS. 2 to 6 , the promotion method is one of the first method based on an alarm, the second method of notifying in the form of a banner, the third method of notifying by a push alarm, and the fourth method of notifying by e-mail. It may include at least one. In this case, the method based on the alarm may be based on an alarm on the website. The promotion method may include various methods in addition to the first to fourth methods described above.

For example, in the product promotion method according to an embodiment of the present invention, a seller selects a product desired to be promoted, the seller selects a desired promotion method, and purchases a specific product among buyers who have purchased the seller's product Selecting and promoting a single buyer.

Referring to FIG. 4 , in the product promotion method according to an embodiment of the present invention, the banner may mean an online banner. In this case, the banner means an advertisement consisting of an image file and a hyperlink on the Internet.

Referring to FIG. 5 , in the product promotion method according to an embodiment of the present invention, the push alarm transmits notification data to an application installed in the terminal, and the notification data is transmitted from the application program on the terminal. It means receiving and notifying the user. In this case, the terminal includes all fixed terminals such as a desktop PC in addition to portable terminals such as mobile phones and tablet PCs.

The promotion method using a push alarm can further maximize the promotional effect by notifying the user of the sale of a product in a manner such as vibration or notification using an application program installed on the user's terminal.

In this case, the product promotion method according to an embodiment of the present invention uses the user information acquisition step ( S002 ) to specify the target of product promotion based on the user information who purchased the product, and selectively executes the promotion to the specified target. By doing so, product promotion can be performed efficiently.

Referring to FIG. 6 , in the product promotion method according to an embodiment of the present invention, the fourth method includes a promotion method of transmitting a product promotion mail to a purchaser of an online order form platform. In this case, the product promotion mail may include information related to the second product to be promoted.

Referring to FIG. 1 , the product promotion method according to an embodiment of the present invention may further include an order form information acquisition step ( S005 ). The order form information acquisition step (S005) acquires order form information for the second product from the user.

Referring to FIGS. 1 and 7 , the product promotion method according to an embodiment of the present invention may further include the step of providing a promotion result ( S006 ). The public relations result providing step (S006) further provides information indicating the result of the public relations method for the second product. The result of the promotion method may be expressed as information related to at least one of a pie graph, a bar graph, a line graph, and a pie graph by classifying order book information based on the promotion according to the promotion method. In this case, the seller can visually and easily check the result of the product promotion method, and can maximize the service satisfaction of the seller who uses the service by paying a fee for the product promotion method.

Referring to FIG. 7 , the promotion result providing step ( S006 ) may include at least one of information related to the order form information of the second product obtained according to the promotion method or information for confirming whether the promotion has been completed. . In this case, the seller can easily check the sales trend of the second product according to the promotion method, and can check whether the promotion according to the paid publicity cost has been executed.

Referring to FIG. 7 , the step of providing the promotional result ( S006 ) may include at least one of the sales amount of the second product and the total sales revenue based on the seller's online order form platform. In this case, the seller can easily check the promotional effect by comparing the total sales revenue based on the online order form platform with the sales amount of the second product, thereby maximizing the seller's service satisfaction.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms are used, these are only used in a general sense to easily explain the technical content of the present invention and to help the understanding of the present invention. , it is not intended to limit the scope of the present invention. It will be apparent to those of ordinary skill in the art to which the present invention pertains that other modifications based on the technical spirit of the present invention can be implemented in addition to the embodiments disclosed herein.

S001: Ad request receiving step
S002: User information acquisition step
S003: Product information acquisition step
S004: Promotion method acquisition step
S005: Order form information acquisition step
S006: Step of providing promotional results

Claims (10)

receiving a request for an advertisement from a seller;
obtaining information about a user who purchased a first product from the seller;
obtaining information about a second product from the seller;
Obtaining a method for promoting the second product from the seller; Containing, product promotion method.
According to claim 1,
The promotion method includes a first method based on an alarm informing a user of information about the second product, a second method of notifying the user of information about the second product in a banner form, and pushing information on the second product A product promotion method, which is at least one of a third method of notifying by a push alarm and a fourth method of notifying a user of information about the second product by e-mail.
3. The method according to claim 1 or 2,
Product promotion method further comprising the step of obtaining order form information for the second product from the user.
3. The method according to claim 1 or 2,
The product promotion method further comprises the step of providing information indicating a result of the promotion method for the second product.
5. The method of claim 4,
The information indicating the result of the promotion method is information related to at least one of a pie graph, a bar graph, a line graph, and a pie graph, a product promotion method.
5. The method of claim 4,
The information indicating the result of the promotion method is information related to the order form information of the second product obtained according to the promotion method, the product promotion method.
5. The method of claim 4,
The information indicating the result of the promotion method is information for confirming whether the promotion has been completed, the product promotion method.
5. The method of claim 4,
The information indicating the result of the promotion method is information including at least one of a sales amount of the second product and a total sales amount of the seller.
3. The method of claim 2,
wherein the first method is based on an alarm on a website.
3. The method of claim 2,
The third method is a product promotion method, characterized in that implemented on the user's terminal.

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