KR20210121706A - Device for personalized curation using persona matching and method thereof - Google Patents

Abstract

The present invention relates to a custom curation device through persona matching and to a method thereof. According to one embodiment of the present invention, the custom curation device includes: a data collection unit configured to collect first data on the child and second data on the parent based on at least one of questionnaire data and interview data; a propensity diagnosis unit determining a first persona type model for the child based on the first data and determining a second persona type model for the parent based on the second data; and a content providing unit providing custom content corresponding to a content mapping value determined based on the first persona type model and the second persona type model.

Description

Custom curation device and method through persona matching {DEVICE FOR PERSONALIZED CURATION USING PERSONA MATCHING AND METHOD THEREOF

The present invention relates to a custom curation apparatus and method through persona matching.

Recently, there is an increasing number of personalized services that provide customized production and consumption according to individual characteristics, breaking away from the existing mass production and mass consumption patterns.

These personalized services are becoming more active in conjunction with the use of big data. Big data helps service providers to provide personalized services by breaking away from the existing market segmentation approach.

The need for such personalized services is growing in the childcare and education markets as well. Conventionally, because uniform content was provided without considering the characteristics of children and parents, the effectiveness of content provision was relatively low. Accordingly, the need for a service that can provide customized content suitable for the individual characteristics of children and parents is increasing.

An object of the present invention is to collect data related to children and parents, match customized personas based on the collected data, and provide necessary content to children and parents based on this.

A customized curation apparatus according to an embodiment of the present invention includes a data collection unit that collects first data about a child and second data about a parent based on at least one of questionnaire data and interview data, based on the first data to determine a first persona type model for the child, and a propensity diagnosis unit to determine a second persona type model for the parent based on the second data, and the first persona type model and the second persona type model and a content providing unit that provides customized content corresponding to a content mapping value determined based on .

In one embodiment of the present invention, the content mapping value is determined by Equation 1,

[Equation 1]

는 상기 제1 페르소나 모델 가중치이고, 상기 x는 상기 아동의 정보이고, 상기 y는 상기 아동의 동기값이고, 상기 z는 상기 아동의 성격값이고, 상기

는 상기 제2 페르소나 모델 가중치이고, 상기 a는 부모의 정보이고, 상기 b는 상기 부모의 추구 가치값이고, 상기 c는 상기 부모의 통제 스타일값인 것을 특징으로 한다.wherein V is the content mapping value, f(x, y, z) is a first persona model function, and f(a, b, c) is a second persona model function, and

is the first persona model weight, x is the information of the child, y is the motivation value of the child, z is the personality value of the child, and

is the second persona model weight, a is parental information, b is the parent's pursuit value, and c is the parental control style value.

In one embodiment of the present invention, the x includes at least one of the child's height, age, sex, nutritional status, sleep time, amount of sleep, sleep pattern and emotional state, and y and z are the first persona a value mapped to a type model, wherein y comprises at least one group of achievement, power, relationship, and self-satisfaction, and wherein z represents at least one group of emotional extraversion, rational extraversion, emotional introversion, and rational introversion include

In one embodiment of the present invention, the a includes at least one of the parent's height, age, sex, nutritional status, sleep time, amount of sleep, sleep pattern and emotional state, and b and c are the second persona a value mapped to a type model, wherein b includes at least one group of stability/self-reliance, harmony/cooperation, and success/achievement, and c includes at least one group of permissive, democratic, laissez-faire, and autocratic types characterized in that

In an embodiment of the present invention, the first persona type model includes at least one of a child's desire characteristic, a child's temperament characteristic, a child's behavioral characteristic, a child's preference characteristic, and a child's deficit characteristic, The second persona type model includes at least one of a parental desire characteristic, a parental temperament characteristic, a behavioral characteristic of a child, a parental preference characteristic, and a parental deficit characteristic.

In an embodiment of the present invention, the affinity of the child and the parent is analyzed based on the at least one characteristic.

In the operating method of the customized curation apparatus according to an embodiment of the present invention, the data collection unit collects first data about children and second data about parents based on at least one of questionnaire data and interview data; determining a first persona type model for the child by a propensity diagnosis unit based on the first data, and determining a second persona type model for the parent based on the second data, and a content providing unit the first and providing customized content corresponding to a content mapping value determined based on the persona type model and the second persona type model.

In one embodiment of the present invention, the content mapping value is determined by Equation 1,

[Equation 1]

는 상기 제1 페르소나 모델 가중치이고, 상기 x는 상기 아동의 정보이고, 상기 y는 상기 아동의 동기값이고, 상기 z는 상기 아동의 성격값이고, 상기

는 상기 제2 페르소나 모델 가중치이고, 상기 a는 부모의 정보이고, 상기 b는 상기 부모의 추구 가치값이고, 상기 c는 상기 부모의 통제 스타일값인 것을 특징으로 한다.wherein V is the content mapping value, f(x, y, z) is a first persona model function, and f(a, b, c) is a second persona model function, and

is the first persona model weight, x is the information of the child, y is the motivation value of the child, z is the personality value of the child, and

is the second persona model weight, a is parental information, b is the parent's pursuit value, and c is the parental control style value.

In one embodiment of the present invention, the x includes at least one of the child's height, age, sex, nutritional status, sleep time, amount of sleep, sleep pattern and emotional state, and y and z are the first persona a value mapped to a type model, wherein y comprises at least one group of achievement, power, relationship, and self-satisfaction, and wherein z represents at least one group of emotional extraversion, rational extraversion, emotional introversion, and rational introversion characterized by including.

In one embodiment of the present invention, the a includes at least one of the parent's height, age, sex, nutritional status, sleep time, amount of sleep, sleep pattern and emotional state, and b and c are the second persona a value mapped to a type model, wherein b includes at least one group of stability/self-reliance, harmony/cooperation, and success/achievement, and c includes at least one group of permissive, democratic, laissez-faire, and autocratic types characterized in that

According to an embodiment of the present invention, accurate customized persona matching is possible, and based on this, necessary content can be provided to children and parents.

In addition, customized persona matching according to the present invention can be used to provide content suitable for the growth of children and parents by continuously reflecting the characteristics of growing children and parents.

1 is a block diagram of a customized curation apparatus according to an embodiment of the present invention.
2 is an embodiment of a customized curation apparatus according to an embodiment of the present invention.
3 is an example of a first persona type model according to an embodiment of the present invention.
4 is an example of a second persona type model according to an embodiment of the present invention.
5 is an operation process of a customized curation apparatus according to an embodiment of the present invention.
6 is a process for providing customized content based on affinity analysis of a customized curation apparatus according to an embodiment of the present invention.

Hereinafter, the present disclosure will be described with reference to the accompanying drawings. As the present disclosure is capable of various changes and may have various embodiments, specific embodiments are illustrated in the drawings and the related detailed description is set forth. However, this is not intended to limit the present disclosure to specific embodiments, and should be understood to include all modifications and/or equivalents or substitutes included in the spirit and scope of the present disclosure. In connection with the description of the drawings, like reference numerals have been used for like components.

The terms used in the present disclosure are used only to describe specific embodiments, and are not intended to limit the present disclosure. The singular expression includes the plural expression unless the context clearly dictates otherwise.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this disclosure belongs. Terms such as those defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present disclosure. does not

1 is a block diagram of a customized curation apparatus 100 according to an embodiment of the present invention.

Referring to FIG. 1 , the customized curation apparatus 100 includes a data collection unit 110 , a tendency diagnosis unit 130 , and a content providing unit 150 . The data collection unit 110 may collect the first data 210 of the child and the second data 250 of the parent based on at least one of the questionnaire data and the interview data.

The questionnaire data may be data collected from children and parents who are persona matching targets. The questionnaire data may be answers to questions related to characteristics of children and parents. It may include at least one of gender, age, personality, height, weight, height-to-weight ratio, and BMI index of the child and parent.

The questionnaire data may be brought in the form of retrieving previously answered information from the database 290 . Accordingly, after the parent and child initially input the questionnaire data, persona matching may be performed without continuously updating the questionnaire data. In particular, among the questionnaire data, the age of the child may be automatically updated by comparing the date when the questionnaire data was collected and the current date.

The propensity diagnosis unit 130 determines a first persona type model 230 for a child based on the first data 210 , and a second persona type model 270 for a parent based on the second data 250 . ) to determine

The first persona type model 230 may be formed of a plurality of first persona types 231 . The second persona type model 270 may be formed of a plurality of second persona types 271 .

The first persona type model 230 and the second persona type model 270 are performed in the form of analyzing the matching degree of the collected data with the keywords preset for each first persona type 231 and the second persona type 271 . can be In this case, preset keywords for each of the first persona type 231 and the second persona type 271 may have different values. Accordingly, the effect of the keyword on matching the first persona type 231 and the second persona type 271 may be different for each keyword.

In persona matching, each of the first persona type model 230 and the second persona type model 270 may include a normal model and an excess model. An excess model can mean that a particular substrate is overrepresented. When the number of keywords matching the specific first persona type model 230 and the second persona type model 270 exceeds a set range, it may be classified as an excessive model.

For example, the persona of an active child may include a normal model and an overactive model of attention deficit by being overactive. As another example, the persona of an introverted parent may include a normal model and a hyperactive model of being overly introverted and inactive.

The first persona type model 230 and the second persona type model 270 will be described in detail later with reference to FIGS. 3 and 4 .

The content providing unit 150 provides customized content corresponding to a content mapping value determined based on the first persona type model 230 and the second persona type model 270 .

The content mapping value is determined by Equation 1,

[Equation 1]

는 제1 페르소나 모델 가중치이고,

는 제2 페르소나 모델 가중치일 수 있다. x는 상기 아동의 정보이고, y는 상기 아동의 동기값이고, z는 상기 아동의 성격값일 수 있다. a는 부모의 정보이고, b는 부모의 추구 가치값이고, c는 부모의 통제 스타일값일 수 있다.V may be a content mapping value, f(x, y, z) may be a function of the first persona type model 230 , and f(a, b, c) may be a function of the second persona type model 270 .

is the first persona model weight,

may be the second persona model weight. x may be the child's information, y may be the child's motivation value, and z may be the child's personality value. a may be parental information, b may be a parental pursuit value, and c may be a parental control style value.

x may include at least one of a child's height, age, gender, nutritional status, sleep time, amount of sleep, sleep pattern, and emotional state. y and z may be values mapped to the first persona type model 230 . y may include at least one group of achievement, power, relationship, and self-satisfaction, and z may include at least one group of emotional extraversion, rational extraversion, emotional introversion, and rational introversion.

a may include at least one of parental height, age, gender, nutritional status, sleep time, amount of sleep, sleep pattern, and emotional state. b and c may be values mapped to the second persona type model 270 . b may include at least one group of stability/self-reliance, harmony/cooperation, and success/achievement, and c may include at least one group of permissive, democratic, laissez-faire, and autocratic. Detailed examples of y, z, b, and c will be described later with reference to FIGS. 3 and 4 .

For example, if a cooking class is proposed as a customized content, the weight of the parent may be greatly applied. In the case of a cooking class, parent-led content should provide a dish that parents can cook. Therefore, in the case of the cooking class, the weight of the parent may be greatly suggested.

As another example, if reading time is suggested as customized content, the weight of children may be greatly applied. In the case of reading time, a book that a child wants or a content suitable for the child's level should be provided. Therefore, in the case of reading time, the weight of the child can be greatly suggested.

The content providing unit 150 provides the same customized content to parents and children. In this case, the customized contents may be various types such as chants, books, educational contents related to education, educational games, play, image shooting, and health contents related to health. In addition, the customized content may be about child rearing guidelines.

The categories of customized content may include at least one of math, language, social relations, artistic experience, communication, nature exploration, and exercise and health. The content of the customized content may vary according to the matched first and second persona type models 230 and 270 . For example, the customized content may be provided in a way that complements the lacking part in the matched persona type model or further develops the excellent part.

In providing customized content, it is possible to refer to the questionnaire data collected above. For example, the questionnaire data may include a parent's thoughts about their child's nurture, and may reflect this in providing customized content.

Specifically, if the parent wants the child to develop in a specific field, after matching the first persona type model 230, the best aspect of the child can be further developed. This can be done. Conversely, if the parent wants the child to develop evenly throughout, after matching the first persona type model 230 , customized content matching may be performed to compensate for the child's relatively shortcomings.

The customized content matching may be performed by referring to the customized content consumption pattern of another user matched to the same first persona type model 230 . In this case, by comparing the persona matching matching with the child with the persona matching matching of other users, the reference level of the customized content consumption pattern may be determined. For example, when a specific child's persona matching matching is 80%, and the persona matching matching of another user is 70%, the consumption frequency of customized content consumed by a user with a persona matching matching is 70% Only customized content belonging to the top can be recommended by referring to it. This may be equally applied to the second persona type model 270 .

In addition, it is possible to preferentially recommend customized content preferred by many users among users matching a specific persona type model.

After matching the customized contents, data generated while the child consumes the customized contents may be collected again. Accordingly, matching between the first persona type model and the customized content, and furthermore, matching the persona type model may vary according to a child's pattern of consuming customized contents.

2 is an embodiment of a customized curation apparatus 100 according to an embodiment of the present invention.

Referring to FIG. 2 , the customized curation apparatus 100 includes a data collection unit 110 , a propensity diagnosis unit 130 , and a content providing unit 150 , and may further include a database 290 .

The data collection unit 110 , the tendency diagnosis unit 130 , and the content provider 150 may be the same as the data collection unit 110 , the tendency diagnosis unit 130 , and the content provider 150 described in FIG. 1 . .

In an embodiment of the present invention, the first persona type model 230 may include a plurality of first persona types 231 . The second persona type model 270 may include a plurality of second persona types 271 . Each of the plurality of first persona types 231 and second persona types 271 may have different numerical values according to a plurality of characteristics.

In this case, the plurality of characteristics may include a plurality of characteristics of a child and a plurality of characteristics of a parent. The plurality of characteristics of the child may include a desire characteristic of the child 241 , a temperament characteristic of the child 243 , a behavior characteristic of the child 245 , a preference characteristic of the child 247 , and a deficit characteristic of the child 249 . . The plurality of parental characteristics may include a parental desire characteristic 281 , a parental temperament characteristic 283 , a parental behavior characteristic 285 , a parental preference characteristic 287 , and a parental deficit characteristic 289 . .

For example, one of the first persona types 231 may be a desire characteristic of 1 point, a temperament characteristic of 1 point, a behavior characteristic of 8 points, a preference characteristic of 2 points, and a deficiency characteristic of 3 points out of 10. Another one of the first persona type 231 may be a desire characteristic 3 points, a temperament characteristic 9 points, a behavior characteristic 8 points, a preference characteristic point, and a deficiency characteristic 1 point.

For example, one of the second persona types 271 may be a desire characteristic of 7 points, a temperament characteristic of 8 points, a behavioral characteristic of 9 points, and a lack characteristic of 5 points out of 10. Another first persona type 231 may be a desire characteristic 5 points, a temperament characteristic 3 points, a behavior characteristic 4 points, a preference characteristic 6 points, and a deficiency characteristic 2 points.

Based on the plurality of characteristics as described above, it may be applied to analyze affinity between a child and a parent and to provide customized content.

The affinity between the child and the parent can be analyzed through an algorithm using a plurality of characteristic scores. It is possible to provide children and parents with scores calculated through an algorithm. Based on the calculated score, it may be determined that the affinity is high if the first threshold or more, the affinity may be normal between the first threshold and the second threshold, and the affinity if the second threshold or less may be low.

When the first threshold or more, the first customized content based on the intimacy between the child and the parent may be provided by using the high affinity feature.

If the second threshold or more, the second customized content based on the improvement of intimacy may be provided to further improve the intimacy between the child and the parent.

If the third threshold or higher is higher, it is possible to provide a third customized content capable of improving awkwardness and awkwardness rather than intimacy between a child and a parent.

The database 290 may store questionnaire data and customized content. The questionnaire data may be brought in the form of retrieving previously answered information from the database 290 . Accordingly, after the parent and child initially input the questionnaire data, persona matching may be performed without continuously updating the questionnaire data. In particular, among the questionnaire data, the age of the child may be automatically updated by comparing the date when the questionnaire data was collected and the current date.

The customized content may provide customized content corresponding to a content mapping value based on the customized content previously stored in the database 290 . The database 290 may be linked with an algorithm for presenting customized content. The algorithm may be designed to suggest customized content using data of the first and second persona types 231 and 271 .

3 is an embodiment of the first persona type model 230 according to an embodiment of the present invention.

Referring to FIG. 3 , the first persona type model 230 according to an embodiment of the present invention may be a child-based persona type model. The first persona type 231 may provide a persona type model according to motivation and personality.

In the first persona type model 230, children's motivation can be classified into achievement, power, relationship, and self-satisfaction. Children's personalities can be classified into emotional extroversion, rational extroversion, rational introversion, and emotional introversion. When a table is created with the motivation of the child as the y-axis and the personality of the child as the x-axis, a table as shown in FIG. 3 may be created.

In one embodiment of the present invention, the propensity diagnosis unit 130 may diagnose the first persona type 231 that is the child's persona type by scoring each element.

The first persona type (231) is, when the child's motivation is achievement, according to the personality, the incarnation of the game ("01"), the mother-in-law ("02"), Little Edison ("03"), and Little Picasso ("04"). may be at least one of

For example, the incarnation of victory (“01”) may be the first persona type 231 when the person has an emotional extrovert personality. The incarnation of victory (“01”) can mean a victorious game that enjoys competition and constantly challenges.

For example, the mother-in-law (“02”) may be the first persona type 231 when she has a rational extrovert personality. Um Chin-ah (“02”) can mean a sincere model student who receives praise and expectations from those around him.

For example, Little Edison (“03”) may be the first persona type 231 when having a rational introvert personality. Little Edison ("03") can mean a curious inventor with an excellent experimental spirit and creative ability.

For example, Little Picasso (“04”) may be the first persona type 231 when having an emotionally introverted personality. Little Picasso ("04") may refer to a prospective artist with outstanding creativity and artistic flair.

The first persona type (231) was, depending on the personality, when the motive of the child was power, the alley leader ("05"), the little CEO ("06"), the sage doctor ("07"), and the little princess/little princess ("08"). ) may be at least one of

For example, the alley manager (“05”) may be the first persona type 231 when having an emotional extrovert personality. The alley leader ("05") could mean our little boss in our neighborhood who likes to be the boss.

For example, Little CEO (“06”) may be the first persona type 231 when having a rational extrovert personality. Little CEO ("06") can mean a little problem solver who takes care of the people around him.

For example, Dr. Cheokcheok (“07”) may be the first persona type 231 when having a rational introverted personality. Doctor Cheok-cheok (“07”) can mean a happy schoolboy who enjoys acquiring new knowledge.

For example, Little Princess/Little Princess (“08”) may be the first persona type 231 when having an emotionally introverted personality. A peasant/minor princess ("08") may refer to a descendant of a noble, self-conscious, arrogant, and dignified aristocrat.

The first persona type (231) is at least one of Happy Virus ("09"), Little Nightingale ("10"), Purebred ("11"), and Mamma Mia ("12"), depending on personality, when the child's motive is a relationship. can be one

For example, the happy virus (“09”) may be the first persona type 231 when having an emotionally extroverted personality. Happy Virus ("09") can mean a mood maker who is optimistic and makes people laugh.

For example, Little Nightingale (“10”) may be the first persona type 231 when having a rational extrovert personality. Little Nightingale ("10") can mean an evangelist of love and peace who likes service and dedication.

For example, the naive (“11”) may be the first persona type 231 when having a rational introverted personality. Purebred ("11") can mean a pacifist who is obedient and accustomed to yielding.

For example, mamma mia (“12”) may be the first persona type 231 when having an emotionally introverted personality. Mamma Mia ("12") can mean a mother's infinite trust, who absolutely obeys her mother's words.

The first persona type (231), when the motive of the child is self-satisfaction, according to the personality, idol Wannabe ("13"), Catalyst ("14"), Little Socrates ("15"), and devotee ("16") may be at least one of

For example, the idol wannabe (“13”) may be the first persona type 231 when having an emotionally extroverted personality. Idol Wannabe ("13") can mean a small celebrity who lives on the attention and popularity of people.

For example, Catalyst (“14”) may be the first persona type 231 of a generation who may have a rational extrovert personality. Catalis ("14") can mean a perfectionist who is sensitive to deviations from his standards.

For example, Little Socrates (“15”) may be the first persona type 231 when having a rational introverted personality. Little Socrates ("15") could mean a clever idealist who likes to read and contemplate.

For example, the devotee (“16”) may be the first persona type 231 when having an emotionally introverted personality. Deokhu ("16") can mean a happy Surrealist who lives in his own special world.

The first persona type model 230 is limited to the first persona type model 230 provided according to motives and characteristics for convenience of description. However, the first persona type model 230 is only an exemplary embodiment and is not limited thereto, and may be provided as a different persona type model according to necessity in addition to motivation and personality. The first persona type 231 may also be provided as another persona type if necessary.

4 is an embodiment of a second persona type model 270 according to an embodiment of the present invention.

Referring to FIG. 4 , the second persona type model 270 according to an embodiment of the present invention may be a parent-based persona type model. The second persona type 271 may provide a persona type model according to the pursuit value and control style.

In the second persona type model 270 , parental pursuit values may be classified into success/achievement, harmony/cooperation, and stability/self-reliance. Parental control styles can be classified into permissive, democratic, laissez-faire, and authoritarian. When a table is created with the parental pursuit value as the y-axis and the parental control style as the x-axis, a table as shown in FIG. 4 may be created.

In one embodiment of the present invention, the propensity diagnosis unit 130 may diagnose the second persona type 271 that is the parental persona type by scoring each element.

The second persona type (271) is, according to the control style, supporter ("01"), counselor ("02"), devotee ("03"), and monarch ("04"), when parental pursuit values are success/achievement. may be at least one of

For example, the sponsor (“01”) may be the second persona type 271 when having an acceptable control style. A sponsor ("01") may mean a parent who spares no time and money for the work that their child wants to do.

For example, the counselor (“02”) may be the second persona type 271 when having a democratic control style. Counselor (“02”) may mean a parent who discovers and resolves problems through serious conversations with their children.

For example, the devotee (“03”) may be the second persona type 271 when it has a permissive control style. Adherent (“03”) may mean a parent who unconditionally believes in the judgment of their child and does not interfere at all.

For example, the monarch (“04”) may be the second persona type 271 when having an autocratic control style. A monarch ("04") can mean a parent who unconditionally forces their children to come to their will and plans.

The second persona type (271), when the parental pursuit value is harmony/cooperation, according to the control style, is best friend ("05"), senior ("06"), shepherd ("07"), and judge ("08"). ) may be at least one of

For example, best friend (“05”) may be the second persona type 271 when it has a permissive control style. Best friend ("05") may refer to a parent who has no formality or authority at all, but gets along and interacts like a friend.

For example, senior (“06”) may be the second persona type 271 when having a democratic control style. Seniors (“06”) may refer to parents who give advice to their children based on their experiences as seniors in life.

For example, the shepherd (“07”) may be the second persona type 271 when it has a permissive control style. A shepherd ("07") may mean a parent who watches over their children to act on their own, without interfering with their children's affairs as much as possible.

For example, the judge (“08”) may be the second persona type 271 when having a dictatorial control style. Judge (“08”) may mean a parent who raises a child through effective use of rewards and corporal punishment.

The second persona type (271) was a cheerleader (“09”), an analyst (“10”), a herder (“11”), and a manager (“12 ") may be at least one of

For example, a cheerleader (“09”) may be the second persona type 271 when it has a permissive control style. Cheerleader (“09”) may mean a parent who respects the judgment of their child and encourages them to solve it on their own.

For example, the analyst (“10”) may be the second persona type 271 when having a democratic control style. Analyst (“10”) may mean a parent who objectively and rationally judges and raises a child.

For example, the herder (“11”) may be the second persona type 271 when having a permissive control style. A herder ("11") may mean a parent who is indifferent to their children's affairs and who is utterly neglectful.

For example, the manager (“12”) may be the second persona type 271 when having an autocratic control style. Manager (“12”) may refer to a parent who systematically manages the responsibilities of their children with clear goals.

The second persona type model 270 is limited to the second persona type model 270 provided according to the pursuit value and control style for convenience of explanation. However, the second persona type model 270 is only an exemplary embodiment and is not limited thereto, and may be provided as a different persona type model according to necessity in addition to the pursuit value and control style. The second persona type 271 may also be provided as another persona type if necessary.

5 is an operation process of the customized curation apparatus 100 according to an embodiment of the present invention.

Referring to FIG. 5 , in the customized curation apparatus 100 , the data collection unit 110 collects first and second data 250 ( S110 ), and the tendency diagnosis unit 130 performs the first and second steps ( S110 ). It may include a step ( S130 ) of determining the persona type models ( 230 and 270 ), and a step ( S150 ) of the content providing unit 150 providing customized content to children and parents.

The data collection unit 110 collects the first and second data 250 ( S110 ), based on at least one of the questionnaire data and the interview data, the first data 210 for the child and the second data for the parent. Data 250 may be collected.

In the step (S130) of the disposition diagnosis unit 130 determining the first and second persona type models 230 and 270 , the first persona type model 230 for the child is determined based on the first data 210 . and a second persona type model 270 for the parent may be determined based on the second data 250 .

In the step (S150) of the content providing unit 150 providing customized content to children and parents, the customized corresponding to the content mapping value determined based on the first persona type model 230 and the second persona type model 270 . content can be provided.

The content mapping value is determined by Equation 1, which is the same as Equation 1 above.

6 is a process for providing customized content based on affinity analysis of the customized curation apparatus 100 according to an embodiment of the present invention.

Referring to FIG. 6 , providing customized content based on affinity analysis of the customized curation apparatus 100 includes providing a first customized content ( S210 ), a second customized content provision ( S230 ), and a third customized content provision (S250) may be included.

In the step of providing the first customized content ( S210 ), when the calculated score is equal to or greater than the first threshold, it may be determined that the affinity is high. If it is determined that the affinity is high, the first customized content may be provided. In this case, the first customized content may be customized content based on intimacy between the child and the parent.

In the step of providing the second customized content ( S230 ), when the calculated score is equal to or greater than the second threshold, it may be determined that the affinity between the child and the parent is normal. If it is determined that the affinity is normal, the second customized content may be provided. In this case, the second customized content may provide customized content based on intimacy improvement so as to further improve the intimacy between the child and the parent.

In the step of providing the third customized content ( S250 ), when the calculated score is equal to or greater than the third threshold, it may be determined that the affinity between the child and the parent is low. If it is determined that the affinity is low, the third customized content may be provided. In this case, the third customized content may provide customized content capable of improving awkwardness and awkwardness between children and parents.

As described above, according to an embodiment of the present invention, accurate customized persona matching is possible, and based on this, necessary content can be provided to children and parents. In addition, customized persona matching according to the present invention can be used to provide content suitable for the growth of children and parents by continuously reflecting the characteristics of growing children and parents.

100: custom curation device
110: data collection unit
130: propensity diagnosis unit
150: content providing unit
210: first data
230: first persona type model
231: 1st persona type
241: Characteristics of children's needs
243: temperament characteristics of children
245: behavioral characteristics of children
247: Preferred characteristics of children
249: Deficiency Characteristics of Children
250: second data
270: second persona type model
271: second persona type
281: Parental Desire Characteristics
283: parental temperament characteristics
285: behavioral traits of parents
287: Parental preference traits
289: Deficient Traits of Parents
290: database

Claims (10)

In the custom curation device,
a data collection unit configured to collect first data about a child and second data about a parent based on at least one of questionnaire data and interview data;
a propensity diagnosis unit for determining a first persona type model for the child based on the first data and determining a second persona type model for the parent based on the second data; and
and a content providing unit providing customized content corresponding to a content mapping value determined based on the first persona type model and the second persona type model. The method of claim 1, wherein the content mapping value is determined by Equation 1,
[Equation 1]

wherein V is the content mapping value, f(x, y, z) is the first persona type model function, and f(a, b, c) is the second persona type model function, and

is the first persona model weight, x is the information of the child, y is the motivation value of the child, z is the personality value of the child, and

is the second persona model weight, a is parental information, b is the parent's pursuit value, and c is the parental control style value. 3. The method of claim 2,
wherein x includes at least one of the child's height, age, sex, nutritional status, sleep time, amount of sleep, sleep pattern and emotional state,
The y and z are values mapped to the first persona type model,
wherein y comprises at least one group of achievement, power, relationship, and self-satisfaction,
The z is a customized curation device, characterized in that it comprises at least one group of emotional extraversion, rational extraversion, emotional introversion, and rational introversion. 3. The method of claim 2,
The a includes at least one of the parent's height, age, sex, nutritional status, sleep time, amount of sleep, sleep pattern and emotional state,
wherein b and c are values mapped to the second persona type model,
b comprises at least one group of stability/self-reliance, harmony/cooperation, and success/achievement,
Wherein c is a custom curation device, characterized in that it includes at least one group of permissive type, democratic type, laissez-faire type, and dictatorial type. According to claim 1,
wherein the first persona type model includes at least one of a child's desire characteristic, a child's temperament characteristic, a child's behavioral characteristic, a child's preference characteristic, and a child's deficit characteristic;
The second persona type model is a customized curation device including at least one of a parental desire characteristic, a parental temperament characteristic, a child's behavioral characteristic, a parental preference characteristic, and a parental deficient characteristic. 6. The method of claim 5,
Customized curation device, characterized in that analyzing the affinity of the child and the parent based on the at least one characteristic. In the method of operating a custom curation device,
collecting, by a data collection unit, first data about the child and second data about the parent based on at least one of the questionnaire data and the interview data;
determining, by a propensity diagnosis unit, a first persona type model for the child based on the first data, and determining a second persona type model for the parent based on the second data; and
The method of operating a customized curation apparatus comprising the step of providing, by a content providing unit, customized content corresponding to a content mapping value determined based on the first persona type model and the second persona type model. 8. The method of claim 7,
The content mapping value is determined by Equation 1,
[Equation 1]

wherein V is the content mapping value, f(x, y, z) is a first persona model function, and f(a, b, c) is a second persona model function, and

is the first persona model weight, x is the information of the child, y is the motivation value of the child, z is the personality value of the child, and

is the second persona model weight, a is parental information, b is the parent's pursuit value, and c is the parental control style value. 9. The method of claim 8,
wherein x includes at least one of the child's height, age, sex, nutritional status, sleep time, amount of sleep, sleep pattern and emotional state,
The y and z are values mapped to the first persona type model,
wherein y comprises at least one group of achievement, power, relationship, and self-satisfaction,
The z is an operating method of a customized curation device, characterized in that it comprises at least one group of emotional extroversion, rational extroversion, emotional introversion, and rational introversion. 9. The method of claim 8,
The a includes at least one of the parent's height, age, sex, nutritional status, sleep time, amount of sleep, sleep pattern and emotional state,
wherein b and c are values mapped to the second persona type model,
b comprises at least one group of stability/self-reliance, harmony/cooperation, and success/achievement,
Wherein c is permissive type, democratic type, laissez-faire, and dictatorial type, characterized in that it includes at least one group of a customized curation device operating method.

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