KR20210092153A - Method and apparatus for providing contents mediating platform - Google Patents

Abstract

The present invention is to provide a method and apparatus for providing a content mediating platform, which can provide a platform that matches a user or advertiser who requests content with a creator. The apparatus for providing a content mediating platform includes: a control unit which requests a creator selected by a user from among creators registered in the platform to produce content, and provides the content produced by the creator according to the request for producing the content, to the user; and a memory which stores information about the creator.

Description

Method and device for providing content mediation platform {METHOD AND APPARATUS FOR PROVIDING CONTENTS MEDIATING PLATFORM}

Embodiments disclosed herein relate to a method and apparatus for providing a content mediation platform, and in more detail, a platform that provides a mission to request content creation to a creator, and mediates the content when the creator creates content reflecting the user's request It relates to a method and apparatus for providing.

Recently, with the development of SNS, the one-person media market in which individuals produce various types of content and disclose it online is growing.

In this one-person media market, a person who creates content is called a creator, and creators with a popularity equal to that of a star known to the public through mass media in the past have appeared. Due to the popularity of creators, stars known through the existing mass media have also entered the one-man media market and are working as creators.

Unlike mass media in the past, such one-person media is more consumer-friendly in that creators who create content can directly communicate with content consumers online and create and distribute content.

However, single-person media can only provide content created by creators to an unspecified number of people, and there is a problem in that it cannot fully reflect the needs of content consumers in content creation.

In relation to this, Korea Patent Publication No. 10-2010-0115058, a prior art document, relates to a home network-based content sharing system and method between devices, which processes different data formats on the home network-based basis, and provides communication between devices having different communication interfaces. It is possible to effectively share the content while maintaining the quality of the content, but as described above, the problem that content consumers do not receive the content they want cannot be solved.

Therefore, there is a need for a technique for solving the above-mentioned problems.

On the other hand, the above-mentioned background art is technical information that the inventor possessed for the derivation of the present invention or acquired during the derivation process of the present invention, and it cannot be said that it is necessarily a known technique disclosed to the general public before the filing of the present invention .

Embodiments disclosed herein, it is an object to present a method and apparatus for providing a content mediation platform.

Embodiments disclosed herein have an object to provide a method and apparatus for providing a content mediation platform that provides a platform that matches a user or an advertiser requesting content with a creator.

Embodiments disclosed in the present specification have an object to present a method and apparatus for providing a platform that mediates content between a creator and a user who are well known on SNS.

Embodiments disclosed in the present specification provide a method and apparatus for providing a platform that allows a creator to selectively accept a content creation request.

Embodiments disclosed herein have an object to provide a method and apparatus for providing a platform for providing an event through a creator selected by a user.

Embodiments disclosed herein have an object to provide a method and apparatus for providing a platform for providing an advertisement in which a creator selected by a user participates in an event format.

As a technical means for achieving the above-described technical problem, according to an embodiment, in an apparatus for providing a platform for mediating content, a creator selected by the user from among creators registered on the platform is requested to produce the content Thus, the crater may include a controller for providing the user with the content produced in response to the content creation request, and a memory for storing information about the creator.

According to another embodiment, in a method for a platform providing apparatus to provide a platform for mediating content, requesting a creator selected by the user from among creators registered on the platform to produce the content, and the creator The method may include providing the content produced according to the content production request to the user.

According to another embodiment, the platform providing method is a computer-readable recording medium on which a program for performing the platform providing method is recorded, and the platform providing method includes requesting a creator selected by the user among creators registered on the platform to produce the content. and providing, by the creator, the content produced in response to the content production request to the user.

And according to another embodiment, the platform providing method is a computer program stored in a medium to perform the platform providing method and performed by the platform providing device, and the platform providing method provides the content to a creator selected by the user among creators registered on the platform. It may include the steps of requesting production and providing the content produced by the creator according to the request for production of the content to the user.

According to any one of the above-described problem solving means, it is possible to present a method and apparatus for providing a content mediation platform.

According to any one of the above-mentioned problem solving means, it is possible to present a method and apparatus for providing a content brokerage platform that can match a user or advertiser requesting content with a creator so that the user or advertiser can quickly produce and purchase the desired content. can

According to any one of the above-mentioned problem solving means, a method and apparatus for providing a platform that can request content production from multiple creators without individually contacting well-known creators through mediation of content production with well-known creators on SNS, etc. can do.

According to any one of the above-mentioned problem solving means, it is possible to present a method and apparatus for providing a platform that guarantees the freedom of the creator by selectively accepting the content creation request by the creator.

According to any one of the above-described problem solving means, it is possible to present a method and apparatus for providing a platform that can induce active participation of users by providing an event through a creator selected by the user.

According to any one of the above-mentioned problem solving means, it is possible to present a method and apparatus for providing a platform that maximizes the advertising effect by increasing the user's participation by providing the advertisement in which the creator selected by the user participates in the event format.

Effects obtainable in the disclosed embodiments are not limited to the above-mentioned effects, and other effects not mentioned are clear to those of ordinary skill in the art to which the embodiments disclosed from the description below belong. will be able to be understood

1 is a block diagram illustrating an apparatus for providing a platform according to an embodiment.
2 to 4 are flowcharts for explaining a method for providing a platform according to an embodiment.
5 to 9 are exemplary views for explaining a method for providing a platform according to an embodiment.

Hereinafter, various embodiments will be described in detail with reference to the accompanying drawings. The embodiments described below may be modified and implemented in various different forms. In order to more clearly describe the characteristics of the embodiments, detailed descriptions of matters widely known to those of ordinary skill in the art to which the following embodiments belong are omitted. In addition, in the drawings, parts irrelevant to the description of the embodiments are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a component is said to be "connected" with another component, it includes not only the case where it is 'directly connected', but also the case where it is 'connected' with another component interposed therebetween. In addition, when a component "includes" a component, it means that other components may be further included, rather than excluding other components, unless otherwise stated.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings.

However, before explaining this, the meaning of the terms used below is first defined.

A 'creator' is a user who creates content, for example, an influencer who has an influence on an SNS channel, or a celebrity, sports player, or politician who has a certain level of recognition in the public.

'Content' is digital content produced by the creator selected by the user. In addition, the content can be composed of ‘template content’, which is content composed of the format and content set by the creator, and ‘customized content’, which is content produced by the creator according to the user’s requirements. Such content may include data such as text, image, audio, video, or a combination thereof.

A ‘page’ is a virtual space provided by each creator. Information related to the creator, for example, personal information of the creator, input means for requesting the creator to produce content, etc. may be provided through such a page.

'Point' is a virtual currency used as a payment method to request content production or participate in events.

In addition to the terms defined above, terms that require explanation will be separately explained below.

1 is a block diagram for explaining a platform providing apparatus 10 according to an embodiment.

The platform providing device 10 mediates the production of content between the user and the creator by matching the user and the creator, or mediates the production of the content for the advertisement event between the advertiser and the creator by matching the advertiser and the creator.

The platform providing apparatus 10 may be implemented as a server-client system, and the system may include an electronic terminal in which an application for an online service or a web browser for interaction with a user is installed.

In this case, the electronic terminal may be implemented as a computer or portable terminal, a television, a wearable device, etc. that can be connected to a remote server through the network N or connectable to other terminals and servers. Here, the computer includes, for example, a laptop, a desktop, and a laptop equipped with a web browser, and the portable terminal is, for example, a wireless communication device that ensures portability and mobility. , PCS (Personal Communication System), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), GSM (Global System for Mobile communications), IMT (International Mobile Telecommunication)-2000, CDMA (Code) All kinds of handhelds such as Division Multiple Access)-2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (Wibro), Smart Phone, Mobile Worldwide Interoperability for Microwave Access (WiMAX), etc. It may include a (Handheld)-based wireless communication device. In addition, the television may include IPTV (Internet Protocol Television), Internet TV (Internet Television), terrestrial TV, cable TV, and the like. Furthermore, the wearable device is, for example, a type of information processing device that can be worn directly on the human body, such as watches, glasses, accessories, clothes, shoes, etc. can be connected with

In addition, the server may be implemented as a computer that can communicate through a network with an electronic terminal in which an application or web browser is installed for interaction with the user, and may include a storage device capable of storing data or data through a third server. can also be saved.

As described above, the platform providing apparatus 10 may be implemented as a server-client system, and when implemented as a server, the components constituting the platform providing apparatus 10 may include a plurality of physically separated servers. .

2 is a diagram illustrating a configuration of a terminal according to an embodiment. Referring to FIG. 2 , the platform providing apparatus 10 according to an embodiment may include an input/output unit 110 , a control unit 120 , a communication unit 130 , and a memory 140 .

The input/output unit 110 may include an input unit for receiving an input from a user, and an output unit for displaying information such as a result of performing a task or a state of the platform providing apparatus 10 . For example, the input/output unit 110 may include an operation panel for receiving a user input and a display panel for displaying a screen.

Specifically, the input unit may include devices capable of receiving various types of user input, such as a keyboard, a physical button, a touch screen, a camera, or a microphone. Also, the output unit may include a display panel or a speaker. However, the present invention is not limited thereto, and the input/output unit 110 may include a configuration supporting various input/output.

The control unit 120 controls the overall operation of the platform providing apparatus 10, and may include a processor such as a CPU. The controller 120 may control other components included in the platform providing apparatus 10 to perform an operation corresponding to a user input received through the input/output unit 110 .

For example, the controller 120 may execute a program stored in the memory 140 , read a file stored in the memory 140 , or store a new file in the memory 140 .

First, the controller 120 may register a creator who will produce content.

According to an embodiment, the controller 120 may register a creator according to a request of the creator.

For example, the controller 120 may provide the creator with a user interface for registering the creator. In addition, the control unit 120 may register the creator by obtaining personal information including the activity SNS, name, field of activity, etc. from the creator.

According to another embodiment, the controller 120 may collect and register information about the creator.

For example, the controller 120 may request registration as a creator from among users using a specific SNS and have more than 10,000 followers, or may collect information of the user and register as a creator.

In this case, the control unit 120 may assign the creator's popularity rating according to an embodiment. For example, based on the number of followers of SNS used by the registered creator, the control unit 120 controls 100 people or more, rank 5, 1,000 people or more, rank 4, 10,000 people or more, rank 3, 100,000 people or more, rank 2, 30 10,000 people or more can assign each creator's popularity rating to 1 rating.

In addition, the controller 120 may receive one of the registered creators selected from the user.

For example, the control unit 120 may provide the user with a list including the creator's personal information on the registered creator's photo, major active SNS account, interests, etc., and may select one creator from the provided list.

Alternatively, for example, the controller 120 may provide a search box to the user to search for a creator, and obtain the creator's nickname or ID from the user through the provided search box to provide the user with the creator search result can do. In addition, the controller 120 may receive the searched creator selected from the user.

And for example, the control unit 120 may provide users with categories such as 'activity field', 'popularity rating', 'gender', 'activity SNS', etc. that classify creators, and 'games' from the user to the activity field. ' And if 'Instagram' is selected as the active SNS, creators belonging to the selected category can be provided to the user as a search result. In addition, the controller 120 may receive one of the found creators selected from the user.

In this case, according to an embodiment, the controller 120 may provide an input means through which the user can form an online relationship with the creator through the page of the creator selected by the user.

For example, if the user selects a creator, the control unit 120 may provide the user with the page of the creator selected by the user, and form a unilateral online relationship with the creator in one area of the creator's page. You can provide a 'follow' button. In addition, the controller 120 may switch the user following the creator to the 'following' state and provide the user with a push message for registering the creator's new post.

In addition, the controller 120 may provide the content produced by the creator selected by the user to the user as in the following embodiment.

[First embodiment]

The controller 120 may obtain a request for production of content produced by a creator selected by the user from the user. To this end, the controller 120 may provide the user with an input means for selecting the type of content.

For example, the controller 120 may provide an input means for selecting a 'basic mission' for providing template content and a 'custom mission' for providing customized content to the creator's page.

Thereafter, the controller 120 may request the creator to produce the content selected by the user.

In one embodiment, the controller 120 may request the creator to produce template content selected by the user from among at least one template content preset by the creator.

For example, if the user selects a 'basic mission', the control unit 120 provides the user with a list including 'send selfie', 'morning greeting', 'evening greeting', etc., which are template contents pre-registered by the creator. , and any one of the provided template contents may be selected by the user.

In another embodiment, the controller 120 may request the creator to create customized content.

For example, if the user selects a 'custom mission', the control unit 120 can obtain from the user 'Please take a video for my birthday', which is a requirement for the customized content to request the creator to produce, and obtain You can request the creators to create customized content that includes the needs of users who have already been created.

Or, for example, when the user selects a 'custom mission', the controller 120 may transmit a user's request for a video or image desired by the creator to the creator from the user.

In this case, the control unit 120 may receive information on the minimum amount for production of the customized content from the creator, and may receive an amount greater than or equal to the minimum amount from the user.

Meanwhile, the controller 120 may receive a payment for a request for content creation from the user before requesting the creator to produce the content. To this end, the controller 120 may provide a payment method to the user, and when payment is completed through the provided payment method, the controller 120 may request the creator to create the user's content.

For example, if the user selects 'Basic Mission', the control unit 120 controls the amount of 'Send Selfie: 50,000 Coins', 'Breakfast: 80,000 Coins', 'Goodbye in the evening' that the creator has set for each template content : 80,000 coins', you can receive 50,000 coins for 'Send Selfie', the template content selected by the user, from the user.

In this case, when the amount of coins the user has is less than the number of coins to be paid, the controller 120 may provide the user with an interface for charging coins.

For example, the control unit 120 may provide a coin charging interface so that the user can recharge the insufficient coins, and the amount corresponding to the coin requested by the user is 'credit card, account transfer, cultural gift certificate, small amount of mobile phone' If payment is made through 'Payment, Easy Payment', etc., you can recharge the coin.

Thereafter, the controller 120 may provide the user's content obtained from the creator to the user.

For example, the controller 120 may obtain whether the user's production request is accepted from the creator. And when the creator accepts the user's production request, the control unit 120 may notify the user that the creator has accepted the user's production request with a push message, and when the content produced from the creator is obtained, the production of the content is completed to the user can inform you that

Or, for example, when the creator rejects the user's request for production, the controller 120 may notify the user that the creator has rejected the production request with a push message, and may return the paid coin from the user.

[Second embodiment]

The controller 120 may provide an event in which users can participate in the creator's page, and may provide the content of the creator as a reward only to a user selected according to a preset method among users participating in the event.

According to one embodiment, the controller 120 may provide an event generated by the creator through the creator's page.

For example, when receiving a request to create an event from the creator, the controller 120 may obtain information about the name of the event, a method for selecting a user, content to be provided to the user, event participation cost, and the like from the creator. In addition, the controller 120 may provide an event menu on the creator's page so that a plurality of users can participate in the event created by the creator.

In this case, the controller 120 may receive payment of a predetermined amount from the user participating in the event according to an embodiment. For example, the controller 120 may pay 10 coins as an event participation fee for each user participating in an event provided through a page of a creator selected by the user.

According to another embodiment, the controller 120 may provide an event generated by an advertiser matching the creator through the creator's page.

For example, the control unit 120 may obtain advertisement information from the advertiser and information on the condition of 'take a selfie with product A', which is the condition for participating in the event, and includes the obtained advertisement information and participation condition information. An event may be generated, and the advertiser's event may be provided to a page of at least one creator that matches the advertiser in which the event is generated.

In order to provide the advertiser's event as described above, the controller 120 may match the advertiser with the creator.

For example, the control unit 120 may identify a product to be advertised by the advertiser, and if the identified product is 'computer', extract creators whose activity field is 'electronic device' from among registered creators to match the advertiser or Advertisers can match creators whose number of posts related to 'computer' exceeds 20% of all posts from creators. In addition, the control unit 120 may inquire of the creator matching the advertiser whether to participate in the advertiser's event, and may provide the advertiser's event to the page of the creator who has accepted the participation.

Thereafter, the controller 120 may select a user from among the users participating in the event according to a preset method.

According to an embodiment, the controller 120 may randomly select a preset number of users from among users participating in the event.

For example, the controller 120 may provide a 'ladder game' that is a certain probability game to the user, and may randomly select a certain number of users through the game.

According to another embodiment, the controller 120 may select a user who has completed the conditions set by the creator among users participating in the event as the winning user of the event.

For example, the controller 120 may provide a certain game to users participating in the event, and select a user who has obtained a score exceeding 250 points set by the creator among users who played the game as the winning user of the event. can

According to another embodiment, the controller 120 may provide a mission, which is a preset condition for participating in the event, through the event, and at least one user from among users who have completed the mission may be selected from the creator. .

For example, in the event of leaving a story to the creator, the controller 120 may select a user selected by the creator from among users who have left the story as the winning user of the event.

Or, for example, the controller 120 uploads a photo according to 'upload a photo of daily life with product A', which is a participation condition set in the advertiser's event, and some of the photos uploaded by the user by the creator among users participating in the event to select a winner of the event. For example, the controller 120 may provide the creator with an interface in which the user can slide and view the photos uploaded by the user one by one, so that the creator can select a predetermined number of photos while viewing one by one.

In addition, the controller 120 may provide the content of the creator to a user selected from among users participating in the event. That is, the controller 120 may provide the content of the creator as an event reward to a winner among users participating in the event. To this end, when providing information about an event, information on the content of content that can be provided upon winning may be provided to users in advance.

For example, the controller 120 may provide a 'greeting image', which is a template content of a creator related to an event, to a selected user, or may provide a customized content of a creator in which the requirements of the user selected through the event are reflected.

Meanwhile, according to an embodiment, the controller 120 may provide a reward to a user who has participated in the event but is not selected.

For example, the controller 120 may randomly provide 10 types of creator photos that are collected content related to the creator to the user who does not win the event. In addition, the controller 120 may provide a one-time event ticket or customized content of the creator to the user who has collected all kinds of photos of the creator.

In addition, the controller 120 may provide a part of the cost paid from the advertiser as a reward to the creator who provided the advertiser's event.

For example, the control unit 120 may receive an advertisement fee from an advertiser who has requested the advertiser's event, and may provide a portion of the paid advertisement fee as a reward to a creator participating in the advertiser's event.

The communication unit 130 may perform wired/wireless communication with other devices or networks. To this end, the communication unit 130 may include a communication module supporting at least one of various wired and wireless communication methods. For example, the communication module may be implemented in the form of a chipset.

The wireless communication supported by the communication unit 130 may be, for example, Wireless Fidelity (Wi-Fi), Wi-Fi Direct, Bluetooth, Ultra Wide Band (UWB), or Near Field Communication (NFC). In addition, the wired communication supported by the communication unit 130 may be, for example, USB or High Definition Multimedia Interface (HDMI).

Various types of data such as files, applications, and programs may be installed and stored in the memory 140 . The controller 120 may access and use data stored in the memory 140 , or may store new data in the memory 140 . Also, the controller 120 may execute a program installed in the memory 140 . Referring to FIG. 1 , a program for performing a platform providing method may be installed in the memory 140 .

The memory 140 may store information about a creator registered in the platform, and may store content created and registered by the creator.

2 to 4 are flowcharts for explaining a method for providing a platform according to an embodiment.

The method for providing a platform according to the embodiment shown in FIGS. 2 to 4 includes steps processed in time series by the apparatus for providing a platform 10 shown in FIG. 1 . Therefore, even if omitted below, the contents described above with respect to the platform providing apparatus 10 shown in FIG. 2 may also be applied to the platform providing method according to the embodiment shown in FIGS. 2 to 4 .

5 to 9 will be described below with reference to FIGS. 2 to 4 . 5 to 9 are exemplary views for explaining a method for providing a platform according to an embodiment, and shows an example displayed through a screen of an electronic terminal in which the apparatus for providing a platform 10 is implemented.

First, referring to FIG. 2 , the platform providing apparatus 10 may request a creator selected by a user from among creators registered on the platform to produce content ( S2001 ).

To this end, the platform providing apparatus 10 may register a creator who will produce content.

For example, the platform providing device 10 may receive a request for registration from the creator, and may register the creator by acquiring personal information such as name, photo, activity SNS, activity field, etc. from the creator.

Or, for example, the platform providing device 10 may collect information of users who have more than 1000 followers among users who use SNS, and may register the collected users as creators. Alternatively, the platform providing device 10 may request (invite) the collected users to register as creators.

And the platform providing apparatus 10 may receive a creator selection from the user.

5 is an exemplary view showing a screen in which a search means is provided so that a user can search for a creator. Referring to this, the platform providing device 10 may provide a search means 501 for searching for a creator, A creator 502 searched by using a keyword input by the user may be provided, and the creator may be selected by the user.

Alternatively, the platform providing device 10 may provide the user with an activity field 503 for classifying the creator, and select the activity field 'YouTube', 'Education', 'Other' 504 of the creator that the user wants to search. can receive In addition, the platform providing device 10 may provide the user with a creator 505 belonging to the field of activity selected by the user so that the creator can be selected.

In addition, the platform providing device 10 may provide the selected creator's page to the user, and may allow the user to request the creator to produce content through the creator's page.

According to one embodiment, the platform providing apparatus 10 may request the creator to provide content by paying a certain amount.

For example, when a user selects a 'basic mission' that requests the creation of a template content set by the creator, the platform providing device 10 provides the user with 'Send selfie', 'Send a selfie', which is the template content preset by the creator to the user. greeting video' may be provided, and any one of the provided template contents may be selected by the user. And when the user receives payment of a preset amount for the template content selected by the user, the platform providing apparatus 10 may request the creator to produce the template content.

Or, for example, if the user selects a 'custom mission' that requests the production of customized content according to the user's requirements, the platform providing device 10 provides at least one of a text, a video, and an image explaining the requirements for the customized content. You can acquire one from the user and at the same time acquire the amount to be paid to the creator. And when the acquired amount is paid from the user, the platform providing apparatus 10 may request the creator to produce customized content including the user's requirements.

According to another embodiment, the platform providing apparatus 10 may provide an event for providing content by selecting a user according to a preset method, and may request the creator to produce content to be provided to the selected user through the event. .

For example, in the case of an event provided by a creator, the platform providing device 10 may receive 50 coins as a participation fee from a user who requested to participate in the event, and a game in which the user who paid the participation fee wins with a certain probability can provide In addition, the platform providing apparatus 10 may select some users from among the users participating in the event, and may request the creator to produce content to be provided to the selected partial users.

Or, for example, in the case of an event provided by an advertiser, the platform providing device 10 performs uploading of product A photographed image, which is an event participation condition set by the advertiser, to select some users from the creator or Some users can be randomly selected. In addition, the platform providing apparatus 10 may request the creator to produce content to be provided to some selected users.

Thereafter, the platform providing apparatus 10 may provide the content produced by the creator according to the production request to the user (S2002).

According to one embodiment, when the user pays a certain amount and requests the creator to produce content, the platform providing device 10 may notify the user of the content creation process, and provide the content obtained from the creator to the user can do.

For example, the platform providing apparatus 10 may obtain whether the user's production request has been accepted from the creator. And when the creator accepts the user's request for production, the platform providing device 10 may notify the user that the creator has accepted the user's production request with a push message, and when the content produced from the creator is obtained, the content is produced to the user You can tell that this is done

Or, for example, when the creator rejects the user's request for production, the platform providing apparatus 10 may notify the user that the creator has rejected the production request with a push message, and may return the paid coin from the user.

According to another embodiment, when a creator is requested to provide content through an event that selects a user according to a preset method and provides the content, the platform providing device 10 may provide the content to the user when the content is obtained from the creator. .

For example, the platform providing device 10 may obtain from the creator the 'greeting video of the creator who exposed the product A', which is preset content for the event advertising 'product A', and provide it to the user.

Hereinafter, a method for providing a platform will be described in detail with reference to each of FIGS. 3 and 4, which are flowcharts illustrating a method for providing a platform according to an embodiment of the present invention. However, for convenience of description, the same description as that described with reference to FIG. 2 will be omitted.

Referring to FIG. 3 , the platform providing apparatus 10 may receive a creator selection from the user (S3001). The page of the creator selected by the user may be provided to the user (S3002).

6 is an exemplary diagram illustrating a page of a creator. Referring to this, the platform providing apparatus 10 may provide the page 601 of the creator selected by the user in step S3001. In addition, the platform providing device 10 may provide a 'following' button 602 for forming an online connection relationship with the creator on the page 601, and a menu 603 for requesting the creator to produce content. ) can be provided.

And when the user selects to create template content on the creator's page provided in step S3002 (S3003), the platform providing device 10 may provide the user with a list of template content registered by the selected creator (S3004), and the template content list Any one of the template contents may be selected from the user (S3005).

Referring to FIG. 6 , when a basic mission 604 is selected from the menu 603 provided through the creator's page 601, the platform providing device 10 displays 'Send Selfie', 'Review Image' and The same template content 605 may be provided to the user. In addition, the platform providing device 10 may receive a selection of the template content 'Send Selfie' 606 from the user.

On the other hand, if the user selects the production of customized content according to the user's requirements (S3006), the platform providing apparatus 10 may obtain the requirements from the user (S3007).

7 is an exemplary diagram illustrating a page of a creator. Referring to this, the platform providing apparatus 10 may provide an input window 701 for inputting a user's request through the creator's page. Alternatively, the platform providing apparatus 10 may provide an uploading means for uploading a video or image including the user's requirements. In addition, the platform providing device 10 may receive a content creation request amount 702 from the creator according to the user's requirements. At this time, the platform providing apparatus 10 may inform the user that the minimum amount set by the creator is 1,000 coins, and may request to input an amount equal to or greater than the minimum amount.

However, if the user selects an event in step S3006, the platform providing apparatus 10 may shift to step S4004 to provide the event to the user.

Thereafter, the platform providing device 10 may receive a selection of a user to be provided with the content produced by the creator (S3008).

For example, the platform providing apparatus 10 may receive one of the user or other users selected as a user to provide the requested content to the creator through steps S3003 to S3007.

Referring to FIG. 7 , the platform providing apparatus 10 may provide an input means 703 for selecting either the user or a friend as a recipient who has received the content.

In addition, the platform providing device 10 may provide a payment means to pay the amount matched to the template content selected in step S3005 or the amount input by the user in step S3007 (S3009).

Referring to FIG. 6 , the platform providing device 10 may pay by deducting '50,000 coins', which is an amount matched to 'send selfie', which is the template content selected by the user in step S3005, from the coins owned by the user. Alternatively, referring to FIG. 7 , the platform providing apparatus 10 may pay by deducting '1,000 coins', which is the amount entered by the user in step S3007, from the coins owned by the user.

In this case, when the user pays with points used in the platform, the platform providing apparatus 10 may provide the user with an interface for charging points.

8 is an exemplary view illustrating a screen for charging coins. Referring to this, the platform providing apparatus 10 may provide the user with a unit 801 for charging coins, and may perform payment by receiving a payment method 802 for charging the coin from the user.

When the payment is completed in step S3009, the platform providing apparatus 10 may request the creator to produce the content (S3010), and may identify whether the creator has accepted the request for production of the content (S3011).

According to an embodiment, when the creator accepts the user's content creation request provided to the creator, the platform providing apparatus 10 may notify the user that the creator has started content production.

And when the content is obtained from the creator, the platform providing apparatus 10 may provide the obtained content to the user.

For example, when the content is uploaded by the creator, the platform providing apparatus 10 may notify the user that the production of the content is completed with a push message. In addition, the platform providing apparatus 10 may provide the content to a friend set by the user as a person to be provided with the content in step S3008.

On the other hand, if the creator does not accept the user's content creation request in step S3011, the platform providing device 10 may notify the user that the creator has rejected the production request and return the paid amount.

4 is a flowchart illustrating a sequence of providing content through an event according to an embodiment of the present invention.

Referring to this, the platform providing apparatus 10 may receive a creator selection from the user (S4001). The page of the creator selected by the user may be provided to the user (S4002).

And when the user selects an event on the creator's page (S4003), the platform providing apparatus 10 may provide the user with a list of events in which the creator participates.

For example, the platform providing apparatus 10 may provide the user with an event list including an event directly generated by a creator or an event of an advertiser matching the creator.

At this time, when the user selects the advertiser's event (S4004), the platform providing device 10 may provide a condition for participating in the advertiser's event, and may allow the user who has completed the condition to participate in the event.

On the other hand, if another event other than the advertiser's event is selected in step S4004, the platform providing device 10 may receive payment for event participation from the user (S4005).

9 is an exemplary diagram illustrating a screen providing an event according to an embodiment of the present invention. Referring to this, the platform providing apparatus 10 may provide the event screen 901 to the user who has selected the event, and may deduct the '500 coins' 902 to the user participating in the event.

In addition, the platform providing apparatus 10 may select some users from among users participating in the event (S4006).

For example, the platform providing apparatus 10 may randomly select some users from among users participating in the event. Alternatively, the platform providing apparatus 10 may provide a game to the user, and may select a user who has obtained a preset score among the provided games as a user who has won the event.

And, for example, the platform providing apparatus 10 may select a user who won the event according to the creator's selection among users participating in the event.

In this case, if the user is selected through the event (S4007), the platform providing apparatus 10 may provide the user with content corresponding to the event (S4008).

For example, the platform providing apparatus 10 may provide template content pre-created by a creator in response to an event or provide a user with customized content in which a user's requirements are reflected.

On the other hand, if the user is not selected through the event, the platform providing apparatus 10 may provide a reward to the user excluded from the selection among the users participating in the event (S4009).

For example, the platform providing device 10 may randomly provide 10 types of creator photos, which are collectible items, to users who have collected all 10 types of creator photos, which is the same as that provided to users selected in the event. content can be provided.

The term '~ unit' used in the above embodiments means software or hardware components such as field programmable gate array (FPGA) or ASIC, and '~ unit' performs certain roles. However, '-part' is not limited to software or hardware. The '~ unit' may be configured to reside on an addressable storage medium or may be configured to refresh one or more processors. Thus, as an example, '~' denotes components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program patent code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables.

Functions provided in components and '~ units' may be combined into a smaller number of components and '~ units' or separated from additional components and '~ units'.

In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

The method for providing a platform according to the embodiment described with reference to FIGS. 2 to 4 may also be implemented in the form of a computer-readable medium for storing instructions and data executable by a computer. In this case, the instructions and data may be stored in the form of program code, and when executed by the processor, a predetermined program module may be generated to perform a predetermined operation. In addition, computer-readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may be a computer recording medium, which is a volatile and non-volatile and non-volatile embodied in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. It may include both volatile, removable and non-removable media. For example, the computer recording medium may include magnetic storage media such as HDD and SSD, optical recording media such as CD, DVD and Blu-ray disc, or accessible through a network. It may be memory included in the server.

Also, the method for providing a platform according to the embodiment described with reference to FIGS. 2 to 4 may be implemented as a computer program (or computer program product) including instructions executable by a computer. The computer program includes programmable machine instructions processed by a processor, and may be implemented in a high-level programming language, an object-oriented programming language, an assembly language, or a machine language. . In addition, the computer program may be recorded in a tangible computer-readable recording medium (eg, a memory, a hard disk, a magnetic/optical medium, or a solid-state drive (SSD), etc.).

Accordingly, the method for providing a platform according to the embodiment described with reference to FIGS. 2 to 4 may be implemented by executing the above-described computer program by a computing device. The computing device may include at least a portion of a processor, a memory, a storage device, a high-speed interface connected to the memory and the high-speed expansion port, and a low-speed interface connected to the low-speed bus and the storage device. Each of these components is connected to each other using various buses, and may be mounted on a common motherboard or in any other suitable manner.

Here, the processor may process a command within the computing device, such as for displaying graphic information for providing a Graphical User Interface (GUI) on an external input or output device, such as a display connected to a high-speed interface. Examples are instructions stored in memory or a storage device. In other embodiments, multiple processors and/or multiple buses may be used with multiple memories and types of memory as appropriate. In addition, the processor may be implemented as a chipset formed by chips including a plurality of independent analog and/or digital processors.

Memory also stores information within the computing device. As an example, the memory may be configured as a volatile memory unit or a set thereof. As another example, the memory may be configured as a non-volatile memory unit or a set thereof. The memory may also be another form of computer readable medium such as, for example, a magnetic or optical disk.

In addition, the storage device may provide a large-capacity storage space to the computing device. A storage device may be a computer-readable medium or a component comprising such a medium, and may include, for example, devices or other components within a storage area network (SAN), a floppy disk device, a hard disk device, an optical disk device, or a tape device, a flash memory, or other semiconductor memory device or device array similar thereto.

The above-described embodiments are for illustration, and those of ordinary skill in the art to which the above-described embodiments pertain can easily transform into other specific forms without changing the technical idea or essential features of the above-described embodiments. You will understand. Therefore, it should be understood that the above-described embodiments are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and likewise components described as distributed may be implemented in a combined form.

The scope to be protected through this specification is indicated by the claims described below rather than the above detailed description, and should be construed to include all changes or modifications derived from the meaning and scope of the claims and their equivalents. .

10: Platform providing device
110: input/output unit
120: control unit
130: communication department
140: memory

Claims (18)

In an apparatus for providing a platform for mediating content,
a memory for storing information on a plurality of creators registered in the platform; and
When a content creation request for a creator selected from among a plurality of creators is received from a user, the received content creation request is transmitted to the selected creator, and the user receives content from the selected creator in response to the content creation request. A platform providing device including a control unit to transmit to. The method of claim 1,
The control unit is
Information on a plurality of content templates preset by the selected creator is provided to the user, a content template corresponding to the content creation request is selected from the user, and the content template is selected by the selected creator based on the selected content template. A platform providing device that generates content corresponding to a production request. The method of claim 1,
The control unit is
A platform providing apparatus for obtaining information on a requirement to be included in the content creation request from the user, and transmitting the content creation request including the information on the requirement to the selected creator. The method of claim 1,
The control unit is
A platform providing apparatus that provides an event for a specific creator among the plurality of creators, and selectively provides content produced by the specific creator for the winning user to a winning user among users participating in the event. 5. The method of claim 4,
The control unit is
Among users who participated in the event, users who did not win the
A platform providing apparatus for randomly selecting a preset number of users from among users participating in the event. 5. The method of claim 4,
The control unit is
A platform providing apparatus that provides a mission, which is a preset condition for participating in the event, through the event, and receives at least one user from among users who have completed the mission to be selected by the creator. 5. The method of claim 4,
The control unit is
A platform providing device that provides rewards to users excluded from selection among users participating in the event. 5. The method of claim 4,
The control unit is
A platform providing device that matches a creator who creates content to be provided to a selected user by participating in an event in which an advertisement is provided and an advertiser who conducts the event. In a method for a platform providing device to provide a platform for mediating content,
requesting a creator selected by the user from among creators registered in the platform to produce the content; and
A method for providing a platform, comprising the step of providing, by the creator, the content produced in response to the content production request to the user. 10. The method of claim 9,
The step of requesting the production of the content,
providing the user with one template content, which is content in a form preset by the creator; and
When any one of the provided at least one template content is selected by the user, the method comprising the step of requesting the creator to produce content based on the selected template content. 10. The method of claim 9,
The step of requesting the production of the content,
obtaining, from the user, the user's requirement for customized content, which is content produced differently for each user; and
A method for providing a platform, comprising the step of requesting the creator to produce customized content including the acquired requirements. 10. The method of claim 9,
The step of requesting the production of the content,
providing an event for providing content by selecting a user according to a preset method; and
A method for providing a platform, comprising the step of providing the content produced by the creator to a user selected from among the users participating in the event. 13. The method of claim 12,
The method of providing the platform,
Further comprising the step of randomly selecting a preset number of users from among the users participating in the event, the platform providing method. 13. The method of claim 12,
The method of providing the platform,
providing a mission, which is a preset condition for participating in the event, through the event; and
A method for providing a platform, comprising the step of selecting at least one user from among users who have completed the mission by the creator. 13. The method of claim 12,
The method of providing the platform,
The method of providing a platform, further comprising the step of providing a reward to a user excluded from selection among users participating in the event. 13. The method of claim 12,
The method of providing the platform,
The method for providing a platform, further comprising the step of matching a creator who creates content to be provided to a user selected by participating in an event in which an advertisement is provided and an advertiser who conducts the event. A computer-readable recording medium in which a program for performing the method according to claim 9 is recorded. A computer program stored in a medium for performing the method according to claim 9, which is performed by the platform providing device.

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