KR20210066455A - Collector system - Google Patents

Abstract

The present invention relates to a collector system, which comprises: a receiving terminal unit (110) which is installed at each business site and extracts collected data by accessing a landline or an Internet phone or a mobile phone of the business site; a control unit (120) which processes the collected data in conjunction with the receiving terminal unit (110) installed in a plurality of business sites n:1 through wired and wireless networks, and generating and transmitting a promotional message; and a collector server (130) which stores and updates the collected data in conjunction with the control unit (120). The collected data includes information on the business site in which the receiving terminal unit (110) is installed, a customer phone number, and an IP in the case of the Internet phone. The control unit (120) extracts a plurality of customer groups having a history of using individual business sites belonging to a similar business type based on the collected data accumulated in the collector server (130), and transmits the promotional message to the extracted customer group in units of a plurality of business sites of the similar business type. Therefore, the system can achieve high advertising effect more economically and conveniently compared to a callback system which was previously available only through a large communication provider.

Description

Collector system {COLLECTOR SYSTEM}

The present invention relates to a collector system, and more specifically, collects data from customer calls received at the business site and configures a collector system to utilize it for marketing based on the data so as to achieve a high publicity effect economically and conveniently. It's about technology.

In general, business operators that supply products to customers use various marketing means to conduct public relations activities that provide various information about products.

In the past, marketing methods targeting an unspecified number of people, such as using offline-based marketing methods through printed materials such as flyers or promoting products through mass media, were the mainstream, but compared to excessive input costs, the effect is less. There were minor drawbacks.

Recently, as the message usage rate has exploded due to the spread of various mobile devices and the activation of SNS, an online-based marketing method is attracting attention.

In addition, the frequency of using targeted marketing that conducts customer-tailored publicity according to the customer's usage condition is increasing instead of the conventional method that targets an unspecified number of people, and as a representative example, callback and biz messaging services, which are advertising text message transmission services Marketing systems such as

As an example of a known technique in this regard, Korean Patent Registration No. 10-1513258 discloses a method for transmitting a text message with an advertisement inserted therein through a mobile communication terminal, the method comprising the steps of: receiving a first text message composition signal; generating a second text message by inserting an advertisement message into the generated first text message according to the method, transmitting the generated second text message to a text message transmission server; and updating second text message transmission information. Constructing a text message transmission method with an advertisement inserted including the step.

As another example, in Korea Utility Model Publication No. 20-2013-0006694, a real-time advertisement marketing device using a callback message composed of a terminal, a switching center, a service provider, and a message transmission server, the message transmission server, connects the terminal and the service provider When this is finished, the transmitter/receiver receives the phone numbers of the caller and the receiver from the exchange, and the presence or absence of a callback message corresponding to the telephone number of the receiver is retrieved from the database and transmitted to the processing unit, and the processing unit returns the processed callback message to the database. A real-time advertisement marketing apparatus using a callback message including a transceiver and a control unit for transmitting to a sender through an exchange is configured.

As another example, Korean Patent Application Laid-Open No. 10-2019-0004181 discloses an apparatus for transmitting a ringback tone to an originating terminal during a call connection waiting time between a calling terminal and a called terminal through an exchange, when receiving a request to transmit the ringback tone from the exchange A ringback tone transmitter that transmits the ringback tone set by the called terminal to the calling terminal and terminates the ringback tone transmission upon receiving a request to terminate the transmission of the ringback tone from the exchange; based on the cause of the call termination included in the ringback tone transmission termination request to configure an apparatus for providing a biz messaging service including a biz message sending unit for transmitting a biz message set by the called terminal to the calling terminal.

Korean Patent No. 10 - 1513258 (2015.04.21) Korean Patent Laid-Open Patent No. 10 - 2013 - 0092700 (2013.08.21) Korea Public Utility Model No. 20 - 2013 - 0006694 (2013.11.20) Korean Patent Laid-Open Patent No. 10-2019-0004181 (2019.01.11)

As described above, in recent years, marketing systems such as callback and biz messaging services, which are advertisement text message transmission services, have been widely used as promotional means. In particular, the biz messaging service, which conveniently transmits a callback message using a phone call from a customer, is particularly preferred by operators using the phone as their main sales method.

The existing biz messaging service is a system that sends a callback to the customer's number from the telecommunication service provider's system when a customer makes a call to the business site. It is mainly used as a means of promotion in the delivery or service industry where customer requests are made by phone. are doing

However, such a conventional biz messaging service is provided in such a way that the operator who wants to use it pays a separate subscription fee or a usage fee per message generation to a large telecommunication service provider that provides wired and wireless phone and message transmission services to customers. From the perspective of the business operator, the economic burden is very large.

In addition, since the biz messaging service according to the prior art is provided only between the business site and the customer who made a call to the business site, the message is delivered only to the existing customers, and the selection of promotional targets is limited, so the scope of marketing is expanded. It has the disadvantage of being difficult to do.

Accordingly, the present invention was invented to solve the problems of the prior art as described above,

A receiving terminal unit 110 that is installed at each business site and connects to a landline phone, Internet phone, or mobile phone of the business place to extract collected data;

A control unit 120 for processing the collected data and generating and transmitting a promotional message by interworking with the receiving terminal unit 110 installed in a number of business sites and wired and wireless networks in an n:1 ratio;

and a collector server 130 for storing and updating collected data in conjunction with the control unit 120,

The collected data includes information on the business place of business in which the receiving terminal unit 110 is installed, a customer phone number, and an IP in the case of an Internet phone call,

The control unit 120,

Based on the collected data accumulated in the collector server 130, a plurality of customer groups with a history of using individual business sites belonging to a similar business type are extracted, and a promotional message for the extracted customer groups in units of multiple business sites of the similar business type configured to send

In addition, the control unit 120 includes a comparison module 121 that determines whether the customer call is a landline phone, an Internet phone, or a mobile phone from the collected data of the receiving terminal 110,

When the comparison module 121 determines that it is a mobile phone, a callback module 122 that automatically transmits a promotional message through a text message or notification talk to a customer phone number in real time;

a transmission module 123 for transmitting the collected data and the processing results of the comparison module 121 and the callback module 122 to the collector server 130;

When the comparison module 121 determines that it is an Internet phone, it checks the IP and includes an IP check module 124 that confirms whether the IP of the same customer phone number has been changed.

In addition, the collector server 130 includes a collection DB 131 that receives the collection data from the control unit 120 and stores it for each case;

The IP update module 132 for updating the IP of the customer phone number pre-stored in the collection DB 131 according to whether the IP of the Internet phone checked by the control unit 120 is changed;

It includes a sending DB (133) for storing promotional messages and sending history by industry.

Therefore, it is possible to achieve the purpose of achieving high advertising effects more economically and conveniently compared to the callback system, which was previously available only through large telecommunication operators.

The present invention provides a collector system that is different from the prior art in which a marketing service can be used for a customer who makes a call only through a large telecommunication service provider that provides wired and wireless telephone and message transmission services.

Therefore, the present invention can easily use the publicity service through the collector system without going through a large telecommunication service provider, so that the economic burden of paying an expensive per-use fee to the telecommunication service provider is remarkably reduced, so that even small and small business operators can conveniently use the publicity service at low cost. There are advantages that can be

In particular, the present invention accumulates usage data between a plurality of operators and customers using the collector system and analyzes the customer's usage based on this to expand the range of customers to be promoted among related industries, and customized target marketing for each customer's preferred industry can be performed. possible effects can be achieved.

1 is a block diagram showing a schematic configuration of a collector system according to the present invention.

Hereinafter, the configuration and operation of the collector system according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings. In the following description, a detailed description of a part that can be easily implemented by a person skilled in the art may be omitted.

1 is a block diagram showing a schematic configuration of a collector system according to the present invention.

The collector system to which the technology of the present invention is applied collects data from the customer's phone received at the business site and configures the collector system to use it for marketing using promotional messages based on the service provided by the existing large telecommunication service providers. Note that it relates to a system that can generate large-scale publicity effects more economically and conveniently without using it.

For this purpose, the collector system 100 of the present invention is composed of a receiving terminal unit 110 installed in individual workplaces, a control unit 120 managing a plurality of receiving terminal units 110 and a collector server 130, and specifically is as follows.

The receiving terminal unit 110 is configured to connect to a phone installed in an individual business place and extract collected data from the received phone call.

The receiving terminal unit 110 extracts collected data from the received call by directly connecting to a phone provided at an individual business place where orders, guidance, and service requests are made, for example, mainly over the phone, and transmits the collected data to the control unit 120 in real time. be prepared

The collected data includes information on the business place where the receiving terminal unit 110 is installed, a customer phone number, and an IP in the case of an Internet phone call.

The individual workplaces include, for example, catering businesses, various facilities businesses, marts, insurance offices, delivery businesses, hospitals, etc., and is configured to connect by installing the receiving terminal 110 on the input power line of the telephone installed in the workplace. do.

When the receiving terminal unit 110 is installed in a business place, the identification ID of the business site and business business information are stored, and when a customer call is received, the customer phone number is extracted from the CID and collected data is generated.

The receiving terminal unit 110 is configured to be discriminable by transmitting the IP of the Internet phone to the controller 120 by including the IP of the Internet phone in the collected data when the received customer's phone call is an Internet phone call.

The control unit 120 is configured to process the collected data and to generate and transmit a promotional message by interworking with the receiving terminal unit 110 installed in a plurality of workplaces in an n:1 way through wired and wireless networks.

The control unit 120 integrates management of the receiving terminal unit 110 installed at each business site, receives and processes the collected data from the receiving terminal unit 110 in real time, and manages the data by interworking with the collector server 130 . and includes a comparison module 121, a callback module 122, a transmission module 123, and an IP check module 124.

The comparison module 121 is provided to determine whether the customer call is a landline phone, an Internet phone, or a mobile phone from the collected data transmitted from the receiving terminal 110 .

The comparison module 121 is configured to identify whether a customer call made to the workplace is from a mobile phone capable of receiving a text message or an alert talk, or from an Internet phone.

The callback module 122 is provided to automatically transmit in real time a promotional message through a text message or notification talk to a customer phone number when the comparison module 121 determines that it is a mobile phone.

The callback module 122 transmits a promotional message in real time after the phone call of the customer who makes a mobile phone call to the workplace is finished. The control unit 120 is configured to transmit a preset promotional message to the customer's phone number in response to the identification ID and business type information of the business place included in the collected data transmitted from the receiving terminal unit 110 .

The sending module 123 is provided to transmit the collected data and the processing results of the comparison module 121 and the callback module 122 to the collector server 130 .

The sending module 123 generates a collection DB 131 by transmitting the collected data transmitted from the receiving terminal 110 to the control unit 120 and the processing result of transmitting the promotional message to the real-time collector server 130 for each case. configure to do

The IP check module 124 is provided to check whether the IP of the same customer phone number is changed by checking the IP when the comparison module 121 determines that it is an Internet phone.

The IP check module 124 checks whether the IP is changed so that when the customer's phone received at the workplace is an internet phone, the IP of the customer's internet phone can be stored in the collector server as the same customer's IP even when the IP is changed. make up

The collector server 130 is configured to store and update collected data in conjunction with the controller 120 , and includes a collection DB 131 , an IP update module 132 , and a sending DB 133 .

The collection DB 131 is provided to receive the collected data from the control unit 120 and store it for each case.

The collection DB 131 is provided to accumulate data including items such as business place identification ID, business place business information, customer phone number, and Internet phone IP in real time for each occurrence of a customer's phone call and use it for publicity.

The IP update module 132 is provided to update the IP of the customer phone number pre-stored in the collection DB 131 according to whether the IP of the customer's Internet phone checked by the IP check module 124 of the control unit 120 is changed. do. For example, even if a customer uses an Internet phone with a dynamic IP or changes an Internet phone service provider, the changed IP information of the customer is automatically updated in the collection DB 131 .

The sending DB 133 is provided to store promotional messages and sending history by industry. Therefore, when the callback module 122 of the control unit 120 transmits the promotional message, the corresponding promotional message or transmission history is preset in the sending DB 133 according to the type of business type so that automatic transmission and management are performed. do.

On the other hand, the control unit 120 extracts a plurality of customer groups that have a history of using individual workplaces belonging to a similar business type based on the collected data accumulated in the collector server 130, and extracts the extraction in units of a plurality of workplaces of the similar business type. It is configured to send a promotional message to the targeted customer group.

The existing biz messaging service is a simple 1:1 marketing method that sends a designated biz message to the calling customer only for the business site when a customer's phone calls to the business site, so there is a limit in that the range of target customers cannot be expanded. On the other hand, the collector system 100 according to the present invention uses the data accumulated in the collector server 130 to maximize the promotional effect by configuring business sites belonging to the same industry to conduct marketing targeting a large customer group. to derive

The control unit 120 stores the collected data and processing results transmitted in real time from individual business sites in the collector server 130 and manages them in an integrated manner, so customers who have a history of using the same business type according to business site business information stored in the collection DB 131 By extracting phone numbers, a customer group is created by industry, and business sites belonging to the industry are configured to send promotional messages to customers for large customer groups.

A schematic usage method of the collector system 100 to which the technology of the present invention is applied having the configuration as described above is as follows. Since the following description is given by way of preferred embodiments of the present invention, the present invention is not limited by the following examples, and it will be natural that various modifications may be provided within the scope of the present invention. .

The existing Biz messaging service provided by large telecommunication service providers is operated by sending a callback message to the customer's phone through the SMS server and switchboard built in the telecommunication company.

Therefore, businesses that want to use the above biz messaging service have to apply for the service subscription with the telecommunication service provider and pay a usage fee per case, so it is a great economic burden. Only customers with a history of using the business can do 1:1 marketing There are limits to what this can be done.

The collector system 100 according to the present invention is configured so that a large-scale marketing can be used more economically in a small business without going through an existing large communication service provider.

The receiving terminal 110 is connected to a telephone provided for each business site and installed. When a customer calls and receives a call to the workplace, the collected data is extracted through the receiving terminal unit 110 .

The collected data includes a customer phone number and business business information, and when a received call is from an Internet phone, it is extracted including an IP. When the customer's phone call is completed, the receiving terminal unit 110 transmits the collected data to the control unit 120 in real time.

The control unit 120 receives and manages the collected data by interworking with the receiving terminal unit 110 installed in each business site in an n:1 manner.

The comparison module 121 of the control unit 120 determines whether the call from the customer is from a landline, Internet, or mobile phone based on the collected data.

The callback module 122 of the control unit 120 transmits a promotional message preset in the business place to the customer phone number determined as a mobile phone by the comparison module 121 as a text message or a notification talk.

The transmission module 123 of the control unit 120 transmits the collected data and the processing result information of the callback module 122 to the collector server 130 .

In the IP update module 132 of the control unit 120 , the comparison module 121 checks the IP of the customer phone determined as an Internet phone and transmits it to the collector server 130 . The IP update module 132 of the collector server 130 updates and stores the information stored in the collection DB 131 when the IP of the same customer phone number changes, and stores the sending history in the sending DB 133 .

In addition, the control unit 120 is equipped with a self-diagnostic function to periodically diagnose and check the communication and operation status of the receiving terminal unit 110 or the collector server 130, and the collector server 130 is disconnected. In case of automatic reconnection, it is configured to ensure stable system operation.

As the call history is repeatedly generated between the customer and the workplace through the process as described above, the collected data is generated and accumulated by the control unit 120 and the collector server 130 . The control unit 120 extracts a customer group having a history of making calls to different business sites belonging to a similar business type, for example, a food service type, based on the accumulated collected data. Accordingly, the business sites belonging to the relevant industry perform marketing by transmitting the promotional message of each business place through the control unit 120 to the extracted customer group on a large scale.

The collector system 100 according to the present invention as described above is a collector system ( 100) is provided.

Therefore, in the present invention, it is possible to conduct more efficient marketing by connecting a plurality of operators and the collector system 100 at a significantly lower cost, unlike the existing service in which the operator has to pay a usage fee per case to the communication operator and use it, for example. , delivery restaurants, marts, quick service, moving centers, hospitals, pharmacies, sales promotion agencies, etc., to relieve the economic burden of small businesses such as individuals such as insurance, car salespeople, and freelancers, and to make it easier to use promotional message services. there is an advantage to

In particular, the present invention accumulates usage data between a plurality of operators and customers using the collector system 100 and, based on this, expands the scope of customers to be promoted for a large customer group between similar business types, while performing customized target marketing. It is expected that the industrial application potential is very large because it has such effects.

100: collector system
110: receiving terminal unit
120: control unit
121: comparison module
122: callback module
123: sending module
124: IP check module
130: collector server
131: Collect DB
132: IP update module
133: Send DB

Claims (3)

A receiving terminal unit 110 for extracting collected data from incoming calls by accessing a phone installed at an individual business site;
A control unit 120 for processing collected data and generating and transmitting a promotional message by interworking with the receiving terminal unit 110 installed in a plurality of workplaces in an n:1 ratio through wired and wireless networks;
and a collector server 130 for storing and updating collected data in conjunction with the control unit 120,
The collected data includes information on the business place of business in which the receiving terminal unit 110 is installed, a customer phone number, and an IP in the case of an Internet phone call,
The control unit 120,
Based on the collected data accumulated in the collector server 130, a plurality of customer groups with a history of using individual business sites belonging to a similar business type are extracted, and a promotional message for the extracted customer groups in units of multiple business sites of the similar business type Collector system, characterized in that configured to transmit. The method of claim 1,
The control unit 120,
a comparison module 121 for determining whether the customer call is a landline phone, an Internet phone, or a mobile phone from the collected data of the receiving terminal unit 110;
When the comparison module 121 determines that the mobile phone is a mobile phone, a callback module 122 that automatically transmits a promotional message through a text message or notification talk to the customer phone number in real time;
A transmission module 123 for transmitting the collected data and the processing results of the comparison module 121 and the callback module 122 to the collector server 130;
Collector system comprising an IP check module 124 that checks whether the IP of the same customer phone number has been changed by checking the IP when the comparison module 121 determines that it is an Internet phone. The method of claim 1,
In the collector server 130,
A collection DB 131 for receiving the collected data from the control unit 120 and storing it for each case;
The IP update module 132 for updating the IP of the customer phone number pre-stored in the collection DB 131 according to the IP change of the Internet phone checked by the control unit 120;
Collector system, characterized in that it comprises a sending DB (133) for storing promotional messages and sending history by industry.

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