KR20210062903A - 5G-based AI outdoor advertisement analysis system - Google Patents

Abstract

According to the present invention, provided is an advertisement analysis system, which is based on 5G communication to make advertisements data by AI and analyze the advertisements. The system includes: a photographing device (100) including a communication unit (110) capable of transmitting photographed advertisements; advertisement analysis AI (200) analyzing advertisement photos received from the photographing device; and an advertisement storage DB (300) storing advertisement information analyzed by the advertisement analysis AI (200).

Description

5G-based AI outdoor advertisement analysis system {5G-based AI outdoor advertisement analysis system}

The present invention is a 5G-based AI outdoor advertisement analysis that analyzes advertisements based on data stored in DB through 5G communication by using AI to convert advertisements in pictures taken when shooting outdoor advertisements using a smart phone application. It's about the system.

In general, an advertisement medium is used as a medium used to deliver advertisements to consumers. As advertising media is closely related to product sales, its importance as a means to maximize the advertising effect is increasing day by day, and its types are largely divided into print advertising, radio advertising, outdoor advertising, traffic advertising, and online advertising. Do.

These various types of advertising media are inevitably limited in attracting the attention of consumers by themselves. Accordingly, in order to maximize the advertising effect, in recent years, advertising marketing that combines advertising media with popular sports has been developed and widely used. For example, according to sports events, a fence, a floor, or a scoreboard in a stadium is used as an advertisement medium, or further, a marketing using sporting goods as an advertisement medium is performed.

In addition, in the case of signage, the number, location, and size that can be installed on a building are regulated in consideration of city aesthetics and safety. However, there are many signboards installed illegally by ignoring these billboard installation regulations, and in order to crack down on them, administrators must visit the jurisdiction frequently and check whether they are registered by comparing them with the signboard registration ledger, so management and regulation are practically impossible. There is a problem that is not easy.

In order to improve this problem, Korean Patent Laid-Open No. 2006-0013342 discloses a signboard information management system using an RFID tag. However, the sign information management system is inconvenient to have to bring the terminals one by one for each signboard because the administrator can check the registration only by holding the terminal close to the RFID tag attached to the signboard. In the case of a signboard installed high, there is a problem in that it is difficult to realistically bring the terminal to the RFID tag.

In addition, even if the registration is checked using the RFID tag, it is necessary to check whether the registered standard matches the standard of the signboard installed at the site in order to confirm the modification. If standard measurement is not possible, there is a problem in that it is difficult to determine whether or not there is modulation.

On the other hand, in Korean Patent Registration No. 10-0755431, which is a technology for analyzing such outdoor advertisements, a 'outdoor advertisement material survey system using PDA' has been proposed.

The above-mentioned prior art relates to a complete outdoor advertisement investigation system using PDA, and by entering the building number of a new address in the PDA, business information and outdoor advertisement management information according to the entered building number are simultaneously searched and displayed to build a building at once. It relates to a system that can identify licensed or reported signs corresponding to numbers and illegal signs without permission.

However, the above-mentioned prior art enables a full investigation of advertisements to be conducted quickly and transparently with a small number of manpower, thereby increasing non-tax income as well as reducing labor costs, but it is possible to obtain address information and business information of advertisements. There is a limit to collecting more information about advertisements. In addition, problems such as not being able to receive information in real time because it is simply composed of system integration occurred.

KR 10-1047378 B1 KR 10-0755431 B1

Therefore, the present invention is to solve the above problems, and when shooting outdoor advertisements with a smart phone, AI converts advertisements in the photographed pictures into data and automatically inputs them in real-time to the DB of the advertisement analysis system through 5G communication. Therefore, it is to provide a 5G-based AI outdoor advertisement analysis system that can be recognized by AI through deep learning and receive outdoor advertisement analysis information in real time.

The advertisement analysis system based on 5G communication according to the present invention for achieving the above object and analyzing advertisements as data by AI is a photographing device 100 including a communication unit 110 capable of transmitting the photographed advertisements. ); Advertisement analysis AI 200 that analyzes the advertisement picture received from the photographing device and an advertisement storage DB 300 that stores advertisement information analyzed by the advertisement analysis AI 200 do.

The present invention allows the camera mounted on the drone to take pictures by clicking the shooting button while viewing the screen seen on the camera mounted on the drone with the measuring device through server communication between the drone and the measuring device, so that advertisements are difficult to be photographed, such as in high-rise buildings. Advertisements can be analyzed even if there is.

In addition, through deep learning using augmented reality (AR), AI recognizes advertisements and tags are created on objects that are judged to be advertisements. When the tag is clicked, data about advertisements is displayed on the screen, and the wrongly measured data is displayed on the screen. It has the effect of directly saving the data to the database when there is no user-modified or erroneously measured data.

1 is a conceptual diagram of a 5G-based AI outdoor advertisement analysis system according to the present invention.
2 is a block diagram of a 5G-based AI outdoor advertisement analysis system according to the present invention.
3 is an operation screen for a smartphone application that can be applied to the 5G-based AI outdoor advertisement analysis system according to the present invention.
4 is an operation flowchart of a 5G-based AI outdoor advertisement analysis system according to the present invention.

Hereinafter, although described with reference to the drawings according to an embodiment of the present invention, this is for easier understanding of the present invention, and the scope of the present invention is not limited thereto.

When a part of the specification is said to "include" a certain component, it means that other components may be further included rather than excluding other components unless specifically stated to the contrary. In addition, terms such as "... unit" and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software, or a combination of hardware and software. .

In the present specification, when one component'transmits' data or a signal to another component, the component can directly transmit the data or signal to the other component, and through at least one other component It means that data or signals can be transmitted to other components.

Prior to the description, a number of aspects and embodiments are described herein, which are merely illustrative and not limiting.

After reading this specification, those skilled in the art will understand that other aspects and embodiments are possible without departing from the scope of the invention.

Before going into the details of the embodiments described below, some terms are defined or clarified.

AI is an abbreviation for artificial intelligence or is also called machine intelligence, or artificial intelligence. AI is generally created by systems and refers to making machines intelligent, allowing machines to understand and predict their environment to function properly.

AR is an abbreviation of augmented reality and is called augmented reality. AR is a field of virtual reality (VR) and is a computer graphic technique that synthesizes virtual objects or information in an actual environment to make them appear as if they exist in the original environment. It is frequently used in digital media.

Computer vision algorithms generate meaningful information by analyzing data about objects and surrounding environments, such as objects, foregrounds, and backgrounds, from images or images input through image input/output media such as cameras or scanners. technology to generate the necessary information through Image Processing. That is, it is used to process and interpret data (images, moving pictures) by giving judgment ability to the visual ability of the computer.

DEC refers to the number of people who encounter an advertisement.

1 is a conceptual diagram of a 5G-based AI outdoor advertisement analysis system according to the present invention, FIG. 2 is a configuration diagram of a 5G-based AI outdoor advertisement analysis system according to the present invention, and FIG. 3 is a 5G-based AI outdoor advertisement according to the present invention It is an application operation screen for a smartphone that can be applied to the advertisement analysis system, and FIG. 4 is an operation flowchart of the 5G-based AI outdoor advertisement analysis system according to the present invention.

Next, a 5G-based AI outdoor advertisement analysis system according to the present invention will be described in detail with reference to FIGS. 1 to 4 .

An advertisement analysis system based on 5G communication according to the present invention, which analyzes advertisements by AI data, includes: a photographing device 100 including a communication unit 110 capable of transmitting the photographed advertisements; Advertisement analysis AI 200 that analyzes the advertisement picture received from the photographing device and an advertisement storage DB 300 that stores advertisement information analyzed by the advertisement analysis AI 200 do.

In addition, the photographing device 100 is characterized in that the camera 120 of the smartphone. The photo taken with the camera 120 of the smartphone can be transmitted to the advertisement analysis AI 200 even using the smartphone's own communication function.

In addition, the photographing device 100 is installed in the drone 130, characterized in that it can be photographed. It is possible to install and use a camera included in the drone 130 or a separate photographing device 130 in the drone 130 .

The advertisement information analyzed by the advertisement analysis AI 200 is a store name, a store phone number, a billboard standard, a corresponding advertisement store location, and a picture of a signboard.

5G-based AI outdoor advertisement analysis system according to the present invention may further include a smartphone-only application so that a user can analyze advertisements using a smartphone. As shown in FIG. 3, the application is convenient so that when a user shoots an advertisement, the advertisement analysis AI 200 converts the advertisement material in the photographed picture into data and automatically stores it in the advertisement storage DB 300 through 5G communication. provides

The advertisement information that the advertisement analysis AI 200 converts into data and stores in the advertisement storage DB 300 is largely a store name, a store phone number, a billboard standard, a signboard corresponding store location (GPS), a picture of a signboard, etc. . Store names, store phone numbers, etc. are read using AI's text analysis function, and there is a possibility that Korean characters may not be recognized well compared to English or numbers. . The signboard standard measures the width, length, and thickness of the signboard by recognizing the distance of the signboard on the screen using the AR function. Store location information stores the GPS location of the smartphone at the time of shooting in the advertisement storage DB 300 .

If you are in a place where advertisements cannot be taken because of high floors, you can click the shooting button while viewing the screen on the camera mounted on the drone through server communication with the drone 130 and the communication unit 110 or a smartphone through a smartphone and click the shooting button to mount it on the drone The camera takes the picture, and then the picture taken and the GPS information of the drone are transmitted to the IoT platform through communication, and the advertisement is transferred to the application of the smartphone using the IoT platform, and then the advertisement is converted into data by clicking the save button in the application. It is to be stored in the storage DB (300).

When there is an error in the data extracted by the advertisement analysis AI 200 after checking the stored data by displaying the stored data on the screen by storing it in a variable in the application through the advertisement analysis AI 200 (such as a typo, etc.) ) by pressing the edit button, the user can directly edit, and if there is no error, press the save button to store the advertisement in the advertisement storage DB 300 .

In addition, by using the GPS function of the user's smartphone, the location of the data-formatted advertisement can be converted into data and stored in the advertisement storage DB 300, and the shooting location may vary depending on the height, location, and surrounding environment of the building. , When saving the GPS, the road name where the advertisement exists is called as GPS data. When the exact building location is required, the user can press the edit button to describe the building number, building name, and number of floors in detail behind the entered road name.

On the other hand, after the advertisement analysis AI 200 learns the shape of the sign (general sign, neon sign, ad balloon, etc.) through deep learning, data for classifying the shape of the sign is also stored in the advertisement storage DB 300 . By learning a large amount of image data such as general signs, neon signs, and ad balloons, each characteristic can be distinguished.

In addition, using AR (augmented reality), after the advertisement analysis AI 200 recognizes the distance from the photographing device 100 to the advertisement, the vertical and horizontal length of the front side of the advertisement displayed on the screen in proportion to the distance , the thickness of the advertisement is measured and data is stored in the advertisement storage DB 300 .

Next, the operation flow of the 5G-based AI outdoor advertisement analysis system according to the present invention will be described in detail with reference to FIG. 4 .

The application installed on the measuring device (smartphone) is executed (S100), and the advertisement is photographed with the camera of the measuring device (S200). And, it transmits to the advertisement analysis AI 200 through the communication unit 110, and outputs the analysis result so that the analysis result can be checked through the application (S400). Thereafter, the communication unit 110 transmits the analysis result to the advertisement storage DB 300 (S500). In addition, the step (S200) includes attaching the photographing device 100 to the drone 130 when photographing is difficult because the photographing target is located in a high-rise building and photographing.

Next, to describe in more detail the SLAM (Simultaneous Localization And Mapping) technology that can be applied to the advertisement analysis AI 200 of the 5G-based AI outdoor advertisement analysis system according to the present invention. do.

The SLAM technology is based on VIO (Visual Inertial Odometry), and it is recommended to implement the VIO in a Kalman filter-based method. In this case, the advertisement analysis AI 200 analyzes the image coming from the photographing device 100 using a computer vision algorithm to find a feature point, and uses this in the Kalman filter to correct the error. Through this, an anchoring function that can place a virtual object at a specific point in space is possible.

Next, the advertisement types classified by the advertisement analysis AI 200 of the 5G-based AI outdoor advertisement analysis system according to the present invention will be described in more detail.

Advertisement types are broadly classified into horizontal signage, vertical signage, protruding signage, performance signage, rooftop signage, window advertisement, banner, propagation advertisement, and public facility use advertisement.

The following will be described in more detail according to the type of advertisement.

Horizontal signage refers to advertisements in which characters and figures are displayed on wooden, acrylic, or metal boards or produced in a three-dimensional form and pasted horizontally on the wall of a building or displayed directly on the wall with paint. In addition, it refers to advertisements that display the name of a trade name, oil refinery, etc. or display the trade name in a suspended form on the awning of a gas station or charging station, such as a gas station or gas filling station.

Vertical signage refers to advertisements in which characters and figures are displayed on wooden, acrylic, or metal boards, or produced in a three-dimensional form and attached vertically to the wall or column of a building or displayed directly on the wall with paint.

A protruding signboard refers to an advertisement that sticks characters, figures, etc., on the wall of a building, such as a board made of wood, acrylic, or metal, or a sign of a business or beauty salon.

A signboard for a performance refers to an advertisement displayed on the wall of the performance building by displaying characters, pictures, etc. to inform a performance or movie on a board made of wood, acrylic, metal, etc., or by making a real model.

For rooftop signage, a separate triangular, square, or circular bulletin board is installed on the roof of a building to display text, figures, etc., or to display text and figures on the roof structures of buildings, such as elevator towers, stair towers, watchtowers, decorative towers, and rooftops. Advertisements that are displayed directly.

For advertisements using windows, characters and figures are marked on cloth, paper, vinyl, etc. and placed directly on a window or door, or characters and figures are produced in a wood, acrylic, or metal plate or three-dimensional form and displayed using a window or door. means advertising.

A placard refers to an advertisement displayed on a wall of a building, post, notice board, or other facilities by displaying characters, figures, etc. on cloth, paper, vinyl, etc.

For advertisements using props, wooden, acrylic, or metal plates marked with letters and figures are attached to posts installed separately on the ground, or posting facilities such as triangular poles, square poles, cylinders, etc. on which characters and figures are separately installed. Advertisements that are displayed directly on the pillar surface or displayed on the posts to cover military facilities, major boundary facilities of railways, construction sites, etc.

Public facility use advertisement means advertisement displayed on artificial structures or convenience facilities installed for public purposes.

Next, the outdoor advertisement effect measurement model applicable to the application for analyzing outdoor advertisements according to the present invention will be described in detail.

Outdoor advertising is largely divided into outdoor advertising and rooftop advertising, and the effect measurement model will be explained accordingly.

DEC was defined as the primary factor influencing the effectiveness of the outdoor advertisement for the effect analysis of the side advertisement effect measurement model. DEC ₁ of street advertisements measures only the amount of traffic passing through the area centered on the area where the street advertisement is installed.

DEC measures the daily traffic that is likely to be exposed to public advertisements, and measures the time by morning, morning, afternoon, evening, and time zone. Considering the characteristics of the means of transportation, a weight of 15 is assigned to the bus. In this case, the weight of 1.3 should be applied.

The items that consider the actual exposure of the outdoor advertisement include the visibility angle, exposure time, and vehicle congestion (average driving speed). Also, as an index that can measure the media efficiency of the outdoor advertisement through the DEC measurement index, CPM _{1 as shown in the following equation} can be derived.

<Equation 1. Equation for Total Exposure of Side Advertisements>

<Equation 2. Expressions about the side advertisement DEC>

<Equation 3. Equation for CPM of Side Advertisements>

Y ₁ means the total exposure to street advertising, and DEC ₁ means the floating population of vehicles in the street advertising model.

The following describes the rooftop advertising effectiveness measurement model in detail.

This model stipulated DEC as a fundamental factor affecting the effectiveness of rooftop advertisements for the purpose of analyzing the effects of rooftop advertisements. The DEC of rooftop advertisements measures the amount of traffic (vehicle floating population) and walking population that pass through the area centered on the installation area of the rooftop advertisement.

DEC measures the measurement time for each morning, morning, afternoon, evening, and time zone based on the daily vehicle traffic that is likely to be exposed to the rooftop advertisement. Considering the characteristics of the means of transportation, a weight of 15 is assigned to the bus in the case of a car. A weight of 1.3 is applied.

In the case of floating population on foot, taking into consideration subway exits and bus alighting points that are likely to be exposed to rooftop advertisements, take care to include each influx of people at the measurement point, and focus on the place where the pedestrian movement line is facing the outdoor advertisement after getting off. The measurement point is selected and measured using the metric, and the items that consider the actual exposure of rooftop advertisements include visibility angle, visible distance, and vehicle congestion (average driving speed). In addition, the method of deriving the CPM is the same as the advertising model.

<Equation 4. Equation for total exposure to rooftop advertising>

<Equation 5. Equation for Rooftop Advertising DEC>

<Equation 6. Equation for CPM of Rooftop Advertising>

Y ₂ is the total exposure to rooftop advertisements, and DEC ₂ is the floating population of vehicles in the rooftop advertisement model.

In addition, in common in the outdoor advertising and rooftop advertising effect measurement models, the visible angle refers to the area where the advertisement can be identified. Depending on the location of the advertisement, the area (angle) that can be exposed may be wide or narrow. This is to give weight to the possibilities.

Exposure time refers to the time period during which the advertisement material is likely to be exposed, and it means the time period during which it can be continuously exposed without being disturbed by the surrounding environment.

Vehicle congestion can be easily derived from the ratio of the allowable speed to the average speed at the advertisement point, and this is assigned as a weight. For example, if the average speed at a point where the allowable speed is 70km/h is 35km/h, 70/35=2, that is, a weight of 200% can be given.

The viewing angle and exposure time can be set in units according to the user's convenience. For example, it would be degrees (°) and seconds.

Therefore, if the 5G-based AI outdoor advertisement analysis system according to the present invention is applied, the user can conveniently process information about advertisements directly from the image on the screen through the user's smartphone camera, so there is no need to take a separate picture. It does not interfere with the phone capacity and it is possible to check whether or not the advertisement analysis AI 200 recognizes the advertisement in real time, so it is possible to immediately check whether the advertisement analysis AI 200 recognizes the advertisement or not by taking pictures one by one. As can be seen, it can be seen that the convenience is increased. In contrast to the conventional methods (method using PDA, etc.) that had to take pictures, store them, and then go through data processing, the 5G-based AI outdoor advertisement analysis system according to the present invention is easy and convenient for anyone to advertise directly through their smartphone. It has the advantage of being able to obtain information about water.

Although the above has been described with reference to the drawings according to the embodiment of the present invention, those skilled in the art to which the present invention pertains will be able to make various applications and modifications within the scope of the present invention based on the above content.

100: shooting device
110: communication department
120: smartphone camera
130: drone
200: advertisement analysis AI
300: advertisement storage DB

Claims (4)

In the advertisement analysis system that is based on 5G communication and analyzes advertisements by AI data,
a photographing apparatus 100 including a communication unit 110 capable of transmitting photographed advertisements;
Advertisement analysis AI 200 that analyzes the advertisement photo received from the photographing device, and
5G-based AI outdoor advertisement analysis system, characterized in that it comprises an advertisement storage DB (300) for storing advertisement information analyzed by the advertisement analysis AI (200).
The method according to claim 1,
5G-based AI outdoor advertisement analysis system, characterized in that the photographing device 100 is a camera 120 of a smartphone.
The method according to claim 1,
5G-based AI outdoor advertisement analysis system, characterized in that the photographing device 100 is installed in the drone 130 and can be photographed.
The method according to claim 1,
The advertisement information analyzed by the advertisement analysis AI 200 is a 5G-based AI outdoor advertisement analysis system, characterized in that the store name, shop phone number, billboard standard, the location of the advertisement store, and a picture of the signboard.

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