KR20210049772A - User apparatus for O2O service, and method, computer program and recording medium applied to the same - Google Patents

Abstract

The present invention discloses a user device for an O2O service, and a method, computer program and recording medium applied thereto. According to the present invention, the user device for an O2O service comprises a memory and at least one processor, wherein the processor request creation of a mobile gift certificate including mobile gift certificate information corresponding to a specific product or specific service registered in the O2O service, and value information for purchasing the same. The value information is information corresponding to money or points. Therefore, the use of mobile gift certificates can be improved.

Description

User apparatus for O2O service, and method applied thereto, computer program and recording medium {User apparatus for O2O service, and method, computer program and recording medium applied to the same}

The present invention relates to a user device for O2O service, a method applied thereto, a computer program, and a recording medium, and more particularly, a user device for an O2O service related to a mobile gift certificate, and a method applied thereto, a computer program and a record. It's about the medium.

Mobile gift certificates are distributed in a'issuance-sale-production-sending' structure. When offline stores such as cafes and fast food stores issue mobile vouchers, they sell them in the market. Mobile gift certificate makers produce/send gift certificates with unique identification codes such as barcodes to consumers when sales are complete.

In addition, since mobile gift certificates share a unique identification code through a barcode or serial number, it is not easy to control what is used by legitimate users when the barcode image of a mobile gift certificate is shared in several places. The same is true for the serial number of.

As described above, in order to issue a mobile gift certificate, several steps are required, and it is not efficient to take time and cost. For this reason, companies that issue mobile gift certificates and their size are limited, and there is still a limit to universally distributing mobile gift certificates.

Furthermore, if the expiration date given to the mobile gift certificate has passed, the mobile gift certificate cannot be used. There are different refund regulations for mobile gift certificates whose expiration date has expired or mobile gift certificates that they want to use, and it is not easy for consumers to get a refund, causing consumer inconvenience.

In addition to solving all of these problems, there is a need for a way to more efficiently and activate the O2O service.

Republic of Korea Patent Publication No. 10-1268932 (2013.05.23)

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It is an object of the present invention to solve all of the above-described problems.

An object of the present invention is to provide a new O2O service based on a combination of digital value transfer and mobile gift certificates.

The object of the present invention is not limited to the problems mentioned above, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

A user device for an O2O service according to the first aspect of the present invention for achieving the above object includes a memory and at least one processor, wherein the processor includes a specific product registered in the O2O service or a mobile gift certificate corresponding to a specific service. A request is made to generate a mobile gift certificate including information and value information for purchasing the same, and the value information is information corresponding to money or points.

In addition, the user device may request use of the generated mobile gift certificate based on the mobile gift certificate information or request use of the generated mobile gift certificate based on the value information according to the user's selection.

In addition, the generated mobile gift certificate may be traded based on the occupation authentication.

The method for an O2O service according to the second aspect of the present invention for achieving the above object is, in a user device, selecting a specific product or a specific service registered in the O2O service, and corresponding to the specific product or the specific service. And requesting generation of a mobile gift certificate including information about the mobile gift certificate and value information for purchasing the same, wherein the value information is information corresponding to money or points.

In addition, the method for the O2O service may further include requesting use of the generated mobile gift certificate based on the mobile gift certificate information or requesting use based on the value information according to a user's selection.

In addition, the method for the O2O service may further include authenticating the occupation of the generated mobile gift certificate.

The computer-readable recording medium according to the third aspect of the present invention for achieving the above object, when executed by a user device, selects a specific product or a specific service registered in the O2O service, and the specific product or the specific And a command for executing a step of requesting the generation of a mobile gift certificate including information on a mobile gift certificate corresponding to the service and value information for purchasing the same, wherein the value information is information corresponding to money or points. .

In addition, the computer-readable recording medium further provides a command for executing the step of requesting use of the generated mobile gift certificate based on the mobile gift certificate information or requesting use based on the value information according to the user's selection. Can include.

In addition, the computer-readable recording medium may further include a command for executing the step of authenticating the possession of the generated mobile gift certificate.

The computer program according to the fourth aspect of the present invention for achieving the above object is a step of selecting a specific product or a specific service registered in the O2O service by combining with a user device, and a mobile corresponding to the specific product or the specific service. It is stored in a computer-readable recording medium to execute the step of requesting generation of a mobile gift certificate including gift certificate information and value information for purchasing the same, and the value information is information corresponding to money or points. do.

In addition, the computer program may further include requesting use of the generated mobile gift certificate based on the mobile gift certificate information or requesting use based on the value information according to the user's selection.

In addition, the computer program may further include the step of authenticating the possession of the generated mobile gift certificate.

Therefore, in the present invention, there is an advantage of providing a new O2O service based on a combination of digital value transfer and mobile gift certificates.

In addition, in the present invention, there is an advantage of providing a mobile gift certificate in a'issuance-distribution-sale' structure.

In addition, in the present invention, there is an advantage in that it is possible to clearly authenticate the occupation of the mobile gift certificate.

In addition, in the present invention, there is no problem due to the limitation of the expiration date of the mobile gift certificate, and the value given to the mobile gift certificate is directly used as a value of the mobile gift certificate according to the user's selection, or the corresponding product or service, which is a given purpose of the mobile gift certificate, is used. It has the advantage of being free to use for purchase purposes.

In addition, in the present invention, due to the structure in which the user, who is a consumer, proactively generates a mobile gift certificate, there is an advantage that anyone can easily issue a mobile gift certificate without restrictions such as individuals, small business owners, medium-sized businesses, institutions, and large companies.

In addition, in the present invention, when the issued mobile gift certificate is used as a gift certificate, the issued mobile gift certificate is sold only, so that the gift certificate service fee is charged by the gift certificate issuing client (or the client) when the final transaction occurs at the offline branch office. Since it is burdened, there is an advantage of executing the gift certificate service fee after confirming the actual transaction induction from the standpoint of the client (or the client).

In addition, in the present invention, when issuing a mobile gift certificate, since both the consumer and the issuing client (or the client) are not subject to any restrictions on the expiration date, there is an advantage in that the expiration date and the discount rate can be set very flexibly. For example, if a mobile gift certificate with a large discount rate (50~80%) applied to a product or service that closes on the day is issued by the issuing client (or the client), the user, who is a consumer, can purchase the product or service inexpensively. In addition, the issuing client (or the client) can also sell products or services that may not be of value to use tomorrow.

In addition, according to the present invention, as the distribution of mobile gift certificates is improved lightly and efficiently, there is an advantage in that products or services included in the mobile gift certificates can be promoted based on an expanded distribution channel of the mobile gift certificates.

In addition, in the present invention, even if a mobile gift certificate is not generated, a promotion channel is created through a function of recommending a product or service, and as a virtuous cycle, there is an advantage of improving the utilization rate of the mobile gift certificate.

In addition, in the present invention, there is an advantage in that the offline store does not have to have a separate dedicated terminal for supporting payment of mobile gift certificates.

The effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is a diagram illustrating a user device according to an embodiment of the present invention.
2 is a conceptual diagram showing a mobile gift certificate according to an embodiment of the present invention.
3 is an exemplary diagram illustrating a process of generating or using a mobile gift certificate according to an embodiment of the present invention.
4 is an exemplary diagram illustrating an example of using the mobile gift certificate of FIG. 3 based on value information.
5 is an exemplary view showing registration of issuance information for issuance of a mobile gift certificate according to an embodiment of the present invention.
6 is an exemplary view showing switching of a use mode of an app according to an embodiment of the present invention.
7 is an exemplary view showing another example of using a mobile gift certificate according to an embodiment of the present invention.
FIG. 8 is an exemplary view showing an example of granting an application right as a reward for executing the function of recommending a product or service of FIG. 7.
9 is an exemplary view showing the use of a mobile gift certificate according to an embodiment of the present invention.
10 is an exemplary diagram illustrating an example of a message transmitted to a seller according to the use of the mobile gift certificate of FIG. 9.
11 is a flowchart illustrating a service method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The detailed description of the present invention described below refers to the accompanying drawings, which illustrate specific embodiments in which the present invention may be practiced. These embodiments are described in detail sufficient to enable a person skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention are different from each other, but need not be mutually exclusive. For example, specific shapes, structures, and characteristics described in the present specification may be changed and implemented from one embodiment to another without departing from the spirit and scope of the present invention. In addition, it should be understood that the position or arrangement of individual elements in each embodiment may be changed without departing from the spirit and scope of the present invention. Therefore, the detailed description to be described later is not to be made in a limiting sense, and the scope of the present invention should be taken as encompassing the scope claimed by the claims of the claims and all scopes equivalent thereto. Like reference numerals in the drawings indicate the same or similar elements over several aspects.

Hereinafter, various preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to enable those of ordinary skill in the art to easily implement the present invention.

The present invention includes a configuration for providing a new O2O service based on a combination of digital value transfer and mobile gift certificates.

Here, the digital value transfer includes all methods in which a value equivalent to money in a digital manner or a point that gives a utilization value from a specific service (or a service group in which at least two or more services are integrated, or a specific product) can be transferred. For example, digital value transfer may include transfer of information corresponding to money through simple remittance, transfer of digital currency, transfer of points, and the like.

That is, information corresponding to money refers to information that can be transferred as a value equivalent to money in a digital manner, such as simple remittance, account transfer, credit card transaction, etc., or information that is recognized as a monetary value, such as digital currency.

More specifically, the user device of the present invention includes a memory and at least one processor, wherein the processor includes mobile voucher information corresponding to a specific product or specific service registered in the O2O service, and value information for purchasing the same. Creation of a gift certificate is requested, and the value information is information corresponding to money or points.

In the O2O service of the present invention, the generated mobile gift certificate can be treated as the value information by default.

In addition, the user device may request use of the generated mobile gift certificate based on the mobile gift certificate information or request use of the generated mobile gift certificate based on the value information according to the user's selection.

In addition, it is preferable that the user device supports the O2O service based on the authentication to occupy the generated mobile gift certificate.

For example, the method of occupancy certification is Korean Patent Application 10-2017-0134613, 10-2017-0178994, 10-2017-0147892, 10-2017-0142984, 10-2017-0142985, 10-2017-0148176, 10- 2015-0106917, 10-2016-0105783, 10-2017-0119988, 10-2018-0079645, 10-2018-0079657, 10-2018-0095187, 10-2015-0130338, 10-2017-0130261, 10-2015- It is possible to proceed based on at least one invention of 0130316, 10-2016-0093978, and 0-2017-0043952.

In addition, it is possible to cover the security field of the present invention through at least one invention of the above-described patent application list.

Hereinafter, an embodiment of the present invention will be described through the drawings.

1 is a diagram illustrating a user device according to an embodiment of the present invention.

Referring to FIG. 1, the user device 100 of the present invention is a device capable of providing a new O2O service based on a combination of digital value transfer and mobile gift certificates, and includes a memory 110 and at least one processor ( 120), but the processor 120 requests the creation of a mobile gift certificate including information on a specific product or mobile gift certificate corresponding to a specific service registered in the O2O service, and value information for purchasing the same, and the value information is This is information corresponding to money or points.

Here, the generated mobile gift certificate is different from a completed (sold) mobile gift certificate including a barcode and a serial number, like a conventional mobile gift certificate according to the prior art. The above-described completed (sold) mobile gift certificate is a type of voucher for purchasing a corresponding product or service, and is a type of voucher that can be converted into money or points by performing a predetermined procedure. However, the above-described completed (sold) mobile gift certificate does not itself have a value such as money or points. For example, digital value transfer (eg, remittance, digital currency transfer, point transfer, etc.) cannot be executed without going through the above-described exchange process based on the above-described completed (sold) mobile gift certificate. The reason is that the above-described completed (sold) mobile gift certificate contains only information for exchange, and does not itself contain value information.

On the other hand, the mobile gift certificate generated based on the present invention may be referred to as a mobile gift certificate that can be sold, not a mobile gift certificate that has been definitively sold. When creating a mobile gift certificate based on the present invention, this is not a transfer of sales money to a seller or an intermediate business entity (e.g., issuer, manufacturer, etc.), but a value transfer performed by the consumer who requested the creation of the mobile gift certificate. Because. Thereafter, when the generated mobile gift certificate is used based on the information on the mobile gift certificate, the sales money may be transferred to the seller, so only when the mobile gift certificate is actually used in an offline store where you can purchase a specific product or a specific service. It can be judged that the sale of mobile gift certificates has been carried out.

From the point of view of a consumer who has requested the generation of a mobile gift certificate, it is possible to definitively consider the purchase of the mobile gift certificate when requesting the creation of a mobile gift certificate for the purpose of using it or for the purpose of giving a gift to another person. This is because, when creating a mobile gift certificate, consumers are required to provide value to purchase the mobile gift certificate (eg, digital value transfer such as remittance, point transfer, etc.).

Accordingly, the generated mobile gift certificate includes information on a mobile gift certificate corresponding to a specific product or a specific service and value information for purchasing the same.

In other words, from the consumer's point of view, the mobile gift certificate has been definitively purchased, and the user can use it or present it to others. However, if you use it yourself, if you change your mind and do not use the mobile gift certificate, you can immediately use the given value information without going through any exchange process. In addition, when a gift is given to another person, the other person who received the gift is not limited to the mobile gift certificate and can be used immediately based on the given value information without going through any exchange process.

From the seller's point of view, it is not possible to secure the sales amount through issuance of mobile gift certificates, but the issuance of mobile gift certificates is facilitated (both in terms of cost and structure), and the product or You can actively promote your service. In addition, in the case of the conventional case where a mobile gift certificate is issued at a cost and then refunded, the operation of mobile gift certificates, which was not efficient because the product or service was not sold, is practically performed based on the present invention. There is an advantage in that a more efficient mobile gift certificate operation is possible through a structure in which the product or service is traded at the time of sale.

2 is a conceptual diagram showing a mobile gift certificate according to an embodiment of the present invention.

Referring to FIG. 2, the generated mobile gift certificate of the present invention may have a structure including information on a specific product or mobile gift certificate corresponding to a specific service registered in the O2O service, and value information for purchasing the same.

According to the example shown in FIG. 2, after confirming information that a company A's product B is provided with a 15% discount, a consumer requests the creation of a mobile gift certificate by selecting a specific product that has been confirmed. At this time, the consumer gives value information for purchasing a specific product provided with a 15% discount on the product B of the company A through digital value transfer.

Thereafter, the generated mobile gift certificate is provided with a 15% discount on the product B of the company A and 10,000 cash, which is value information for purchasing a specific product provided with a 15% discount on the product B of the company A, and a 15% discount on the product B of the company A, as shown in FIG. It may be generated in a form that includes information about mobile gift certificates that can be purchased.

Here, as described above, digital value transfer can be implemented through at least one of all methods in which a value equivalent to money in a digital manner or points that give a utilization value in a specific product or service can be transferred.

For example, consumers charge their own account of a new O2O service based on a combination of digital value transfer and mobile gift certificates through account transfer (simple remittance), and part of the charge when creating mobile gift certificates. Value can be added to a mobile gift certificate in the form of subtracting.

In this case, the generated mobile gift certificate may be handled by default based on value information, and the generated mobile gift certificate may be used based on the mobile gift certificate information or value information according to the user's selection.

3 is an exemplary diagram illustrating a process of generating or using a mobile gift certificate according to an embodiment of the present invention.

Products or services registered in the O2O service of the present invention can be registered by sellers, consumers, service operators, and the like. Of course, in order for a mobile gift certificate to be generated and sold, it is possible to register the seller as a service sales member. However, not all products or services registered in the O2O service of the present invention are registered for the generation of mobile gift certificates, and can be sufficiently registered for the purpose of promoting products or services as a predecessor of mobile gift certificates. The product or service being promoted at any time along with the registration of the service sales member of the seller providing the promoted product or service can be created as a mobile gift certificate.

When a seller registers a product or service with the O2O service of the present invention and requests the issuance of a mobile gift certificate, mobile gift certificate information such as information on the product or service, information on the seller, and whether a discount is applied (discount rate in case of discount) is provided. You can issue mobile gift certificates just by entering them. This can be said to be a task that requires effort, such as writing on a bulletin board, writing a comment, and entering simple information.

In the process ① of FIG. 3, the first consumer (LEE) selects any one of interest (30% discount for C art hall, D performance, 35,000 won) from the list of products or services, and selected through the process ② of FIG. 3 You can select the service for'my use', that is, the purpose for which you use it. Thereafter, the first consumer LEE may assign 24,500 cash, which is part of his service charge, to the selected mobile gift certificate information. For a more specific explanation, the digital value transfer will be described below based on a method of assigning a value to a mobile gift certificate based on the recharge amount after charging the user's account through account transfer.

The first consumer (LEE) can check the mobile gift certificate he has created through the process ③ of FIG. 3. As can be seen from the My Page screen of the ③ process in Fig. 3, the total recharge of the first consumer (LEE) is 94,500 cash, of which 24,500 cash is '30% discount on C art hall, D performance, 35,000 won' mobile The gift certificate is valued and used, and the balance is 70,000 cash. At this time,'C Art Hall, D performance, 30% discount on 35,000 won' mobile vouchers are applied as value information by default, so the total amount of recharges from the first consumer (LEE) generates a mobile voucher. So even if you used 24,500 cache, it is still 94,500 cache.

Thereafter, the first consumer (LEE) can present a mobile gift certificate for'C Art Hall, D performance, 30% discount on 35,000 won' to others. When it is decided to give a gift to a second consumer (KIM) through the process ④ and ⑤ in Fig. 3, the mobile gift certificate'C Art Hall, D performance, 30% discount on 35,000 won' which was occupied by the first consumer (LEE) 2 Can be transferred to the consumer (KIM).

As confirmed in the my page of the first consumer (LEE) of the process ⑥ in Fig. 3, 24,500 cash, which is the value information for the mobile gift certificate'C Art Hall, D performance, 30% discount on 35,000 won', has also been completed and As the digital value is transferred to the second consumer (KIM) together, 70,000 caches are identified in the my page of the first consumer (LEE).

The screen of the ⑦ process in Fig. 3 is a My Page of the 2nd Consumer (KIM), and 30% discount on the'C Art Hall, D Performance, 35,000 KRW' gift from the 1st Consumer (LEE) along with the existing mobile gift certificate. 'It is confirmed that mobile gift certificates have also been added. In other words, 24,500 cash, which is the value information of the mobile gift certificate '30% discount on C art hall, D performance, and 35,000 won', is added to the my page of the second consumer (KIM), and the total recharge of the second consumer (KIM) is Increased from 80,000 cache to 104,500 cache.

Thereafter, the second consumer (KIM) can visit the C Art Hall and use the mobile gift certificate in order to use the'C Art Hall, D Performance, 30% discount on 35,000 won' mobile gift certificate. As an example of use, the second consumer (KIM) may visit Art Hall C and request the use of a mobile gift certificate, and then touch the approval to use the mobile gift certificate on his or her mobile phone to complete the approval process. C Art Hall, a seller, can enter a second consumer (KIM) by checking a message (for example, related to receipt) that is returned with approval of the use of a mobile gift certificate. At this time, it can be seen that the'C Art Hall, D performance, 30% discount on 35,000 won' mobile gift certificate from the seller's point of view has been sold to the second consumer (KIM).

Due to the sale of the'C Art Hall, D Performance, 30% discount on 35,000 won' mobile vouchers, the sales amount is deducted from the recharge amount of the second consumer (KIM) and digital value is transferred to the account of C Art Hall. C Art Hall can withdraw it at any time. However, in the case of account transfer, the seller may set the withdrawal period in consideration of bank withdrawal fees, etc.

As illustrated in FIG. 3, the mobile gift certificate of the present invention may be traded in a'issuance-distribution-sale' structure.

In addition, the O2O service of the present invention may support transaction support in a'issuance-distribution-sales' structure through a single operator and a single system, or support in a form in which a plurality of operators and a plurality of systems are combined.

4 is an exemplary diagram illustrating an example of using the mobile gift certificate of FIG. 3 based on value information.

Referring to FIG. 4, the second consumer (KIM) does not use a mobile gift certificate of '30% discount on C art hall, D performance, 35,000 won', and a third consumer or company with 100,000 cash within the limit of his/her recharge amount. / It is possible to transfer digital value to an institution, etc., or request withdrawal of it to your account for the purpose of use.

5 is an exemplary view showing registration of issuance information for issuance of a mobile gift certificate according to an embodiment of the present invention.

Referring to Fig. 5, the seller is information such as issuance information, company information (V company), product or service information (M service), purchase amount (40,000 cash), discount information (25% discount) for issuing mobile gift certificates at any time. It is possible to register the mobile gift certificate information including the O2O service. Here, the above-described mobile gift certificate information is not limited to including company information, product or service information, purchase amount, discount information, and the like, and other information may be further added or replaced.

In other words, it is possible for a seller to issue a mobile gift certificate very easily, as if posting a post on an O2O service, without having to access a separate mobile gift certificate issuer.

In addition, in the case of registering the issuance of a mobile gift certificate, it is possible to specify the number of products or the number of times the service is provided (e.g., 1,000 products, 1,000 services) when the provision of the product or service is limited. You can create mobile vouchers within and manage them.

In addition, there are cases where additional service settings such as seat allocation are required, such as a mobile gift certificate for'C art hall, D performance, 30% discount on 35,000 won'. It is also possible to create a mobile gift certificate by allocating a seat in the mobile gift certificate information, or to reserve a seat on-site or online based on the generated mobile gift certificate.

In this case, if the'reservation' function is used, the use of mobile gift certificates can be operated in a different form. For example, if you use the'reservation' function, you can regard the mobile gift certificate as being used in the first stage, and treat it as the last used when actually using it on site. In the case of using the mobile gift certificate as value information after using the mobile gift certificate in step 1, a kind of penalty (eg, incurring a fee) can be applied.

In addition, for the purpose of introducing or promoting a product or service, a consumer, service operator, etc. other than a seller may also register the product or service in the O2O service of the present invention. However, in this case, there is a limit to creating a mobile gift certificate until the seller registers as a service member, and may be distributed on the service for information sharing and promotion.

To describe the mobile gift certificate information described above in more detail, the mobile gift certificate information is basic information required to generate a mobile gift certificate, and refers to item information on a product or service. Accordingly, the issuance of a mobile gift certificate according to the present invention merely discloses item information on a product or service, and a completed mobile gift certificate is not issued as in the conventional issuance of a mobile gift certificate.

Therefore, the mobile gift certificate of the present invention can be provided in the'issuance-distribution-sale' structure, whereas the conventional mobile gift certificate is mass-produced due to the limitation provided by the'issuance-sale-manufacture-send' structure. .

6 is an exemplary view showing switching of a use mode of an app according to an embodiment of the present invention.

Referring to FIG. 6, the O2O service of the present invention can be constructed in various system structures including an app-seller-only terminal, an app-app, and the like, and FIG. 6 shows an app-to-app method as an example. Here, the app may be based on a mobile phone or may be an app applied to other devices such as a car.

The app-to-app method of FIG. 6 is a structure in which both a consumer mode and a seller mode can be included in one app. That is, it is possible for one specific user to use the O2O service of the present invention in a consumer mode in some cases, and use the O2O service of the present invention in a seller mode in other cases.

Of course, considering the tax calculation and service management, it is desirable to limit the seller to a business operator, but in some cases, it may be an individual.

For example, a seller operating an E restaurant issuing and selling mobile gift certificates for various menus of an E restaurant in the seller mode through the O2O service of the present invention, while receiving a mobile gift certificate with a 15% discount on the B cut of the A hair shop. You can be a consumer to use.

In addition, the second consumer (KIM) using the mobile gift certificate'C Art Hall, D performance, 30% discount on 35,000 won' may become a seller who sells his/her used bag in a seller mode through the O2O service of the present invention. .

7 is an exemplary view showing another example of using a mobile gift certificate according to an embodiment of the present invention.

Referring to FIG. 7, a product or service capable of generating a mobile gift certificate may be recommended to others, or may be used for the purpose of obtaining the user as interest information. Here, as a product or service that can be used for recommendation or information sharing, not only posting information capable of generating a mobile gift certificate, but also posting information in a state in which the generation of a mobile gift certificate is not yet possible.

In the process ① of FIG. 7, the first consumer (LEE) selects the information (a state in which mobile gift vouchers can be generated) of'E restaurant, F menu, 11,000 cash, 15% discount applied', and the second consumer among acquaintances By selecting (KIM), you can share the previously selected'E restaurant, F menu, 11,000 cash, 15% discount applied' information as recommended information. At this time, the selection of one of the acquaintances may utilize the acquaintance information in the O2O service or transmit recommendation information to the non-subscriber to the O2O service. In the case of targeting non-subscribers, means such as SMS, MMS, and e-mail can be used.

Thereafter, as in the process ② of FIG. 7, the second consumer KIM can check the recommendation information provided from the first consumer LEE. An example of this is a case where recommendation information is provided through a push message of an O2O service.

In the process ② of FIG. 7, when the second consumer (KIM) confirms, as in the process ③ of FIG. 7,'E restaurant, F menu, 11,000 cash, 15% discount is applied to the my list screen of the second consumer (KIM). 'One information is listed. Thereafter, the second consumer (KIM) may generate and use a mobile gift certificate according to the user's selection, or use from among options such as gifting, re-recommending, and visiting. The process ④ of FIG. 7 is a case in which the second consumer (KIM) selects'Go' with interest in the information'E restaurant, F menu, 11,000 cash, 15% discount applied'. If you select the'Go To' option, guide information or navigation to find an E restaurant can be executed.

FIG. 8 is an exemplary view showing an example in which an application right is granted as a reward for executing a function of recommending a product or service of FIG. 7.

Referring to FIG. 8, when the first consumer LEE recommends information that the second consumer KIM may be interested in, as shown in FIG. 7, an entry ticket may be provided as a reward in the O2O service of the present invention.

This application right is for Korean patent applications 10-2017-0134613, 10-2017-0178994, 10-2017-0147892, 10-2017-0142984, 10-2017-0142985, 10-2017-0148176, 10-2015-0106917, 10- 2016-0105783, 10-2017-0119988, 10-2018-0079645, 10-2018-0079657, 10-2018-0095187, 10-2015-0130338, 10-2017-0130261, 10-2015-0130316, 10-2016- It may be generated based on at least one invention of 0093978 and 0-2017-0043952, and may be generated in other ways.

In addition, the entry ticket lottery is a real-time lottery immediately at the time the entry ticket is provided, or at a predetermined period (e.g., 1 day, 1 week, 1 month, etc.) It can be drawn with the transaction amount ****** achievement, etc.).

In addition, the lottery of the entry ticket is conducted in Korean patent applications 10-2017-0134613, 10-2017-0178994, 10-2017-0147892, 10-2017-0142984, 10-2017-0142985, 10-2017-0148176, 10-2015-0106917, 10-2016-0105783, 10-2017-0119988, 10-2018-0079645, 10-2018-0079657, 10-2018-0095187, 10-2015-0130338, 10-2017-0130261, 10-2015-0130316, 10- It is preferable that the lottery is drawn in a pure random number method based on at least one invention among 2016-0093978 and 0-2017-0043952, and is a method that can inform all participants that the lottery is conducted in a transparent lottery method. It is also possible to draw an entry ticket in other ways.

9 is an exemplary view showing the use of a mobile gift certificate according to an embodiment of the present invention.

Referring to FIG. 9, when using a mobile gift certificate in an offline store, the consumer activates the mobile gift certificate that he/she wants to use, and the consumer himself/herself approves the use of the activated mobile gift certificate, or the seller activates it on the consumer's device screen. It is possible to get involved in approving the use of mobile vouchers in progress.

In this case, an authentication process (eg, 4-digit password input, pattern input, fingerprint input, iris input, etc.) may be added to further pass the consumer's approval.

10 is an exemplary diagram illustrating an example of a message transmitted to a seller according to the use of the mobile gift certificate of FIG. 9.

Referring to FIG. 10, a seller may check a message about a payment history transmitted to his or her mobile phone or a separate device, and finally provide a corresponding product or service to the corresponding consumer.

11 is a flowchart illustrating a service method according to an embodiment of the present invention.

Referring to FIG. 11, the service method of the present invention comprises the step of selecting a specific product or a specific service registered in the O2O service in the user device 100 (S100), and mobile gift certificate information corresponding to the specific product or the specific service. And, it includes a step (S102) requesting the generation of a mobile gift certificate including the value information that can be purchased.

Furthermore, the service method of the present invention includes the step of updating the mobile gift certificate list upon completion of the generation of the mobile gift certificate when the consumer who requested the generation of the mobile gift certificate wants to use the mobile gift certificate in the user device 100 (S104). ).

When the user device 100 requests to generate a mobile gift certificate as a gift, the amount corresponding to the value information of the mobile gift certificate generated from the total charge of the consumer who requested the generation of the mobile gift certificate is removed, and the mobile gift certificate list is updated. May not be.

For a more detailed service method, refer to the contents of the present invention described above.

Each of the steps mentioned above as a service method is configured as a computer program stored in a recording medium in combination with the user device 100, or computer-readable including instructions for executing each of the above steps when executed by the user device 100. It can be configured as a recording medium.

Through the configuration of the present invention, there is an advantage of providing a new O2O service based on a combination of digital value transfer and mobile gift certificates.

In addition, in the present invention, there is an advantage of not only being able to provide a mobile gift certificate in a'issuance-distribution-sales' structure, but also enabling clear authentication of possession of the mobile gift certificate.

In addition, in the present invention, there is no problem due to the limitation of the expiration date of the mobile gift certificate, and the value given to the mobile gift certificate is directly used as a value of the mobile gift certificate according to the user's selection, or the corresponding product or service, which is a given purpose of the mobile gift certificate, is used. It can be used freely for purchase purposes.

In addition, in the present invention, due to the structure in which the user, who is a consumer, generates a mobile gift certificate, anyone can easily issue a mobile gift certificate without restrictions such as individuals, small business owners, small businesses, institutions, large companies, etc. When used as a gift certificate, the issued mobile gift certificate is sold only, so when the final transaction occurs at an offline branch, the gift certificate service fee is borne by the gift certificate issuing client (or the client). ) From the standpoint, there is also an advantage of executing the gift certificate service fee after confirming the actual transaction triggering.

In addition, in the present invention, when issuing a mobile gift certificate, since both the consumer and the issuing client (or the client) are not subject to any restrictions on the expiration date, there is an advantage in that the expiration date and the discount rate can be set very flexibly. For example, if a mobile gift certificate with a large discount rate (50~80%) applied to a product or service that closes on the day is issued by the issuing client (or the client), the user, who is a consumer, can purchase the product or service inexpensively. In addition, the issuing client (or the client) can also sell products or services that may not be of value to use tomorrow.

In addition, in the present invention, as the distribution of mobile gift certificates is improved lightly and efficiently, products or services included in mobile gift certificates can be promoted based on the expanded distribution channel of mobile gift certificates. A promotion channel can be created through the function of recommending and, as a result, the utilization rate of mobile gift certificates can be improved as well.

In addition, in the present invention, there is no need to provide a separate dedicated terminal for supporting payment of mobile gift certificates in offline stores.

In addition, as the present invention is to provide a new O2O service based on a method that combines digital value transfer and mobile gift vouchers, the possibility of marketing or sales is sufficient, as well as the degree to be practically obvious, so it is used industrially. It is a possible invention.

100: user device
110: memory
120: processor

Claims (4)

Memory; And
Including at least one processor,
The processor,
Request the creation of a mobile gift certificate including information on a specific product registered in the O2O service or item information corresponding to a specific service, and value information for purchasing the same,
The value information is information corresponding to money or points, a user device for O2O service. The method of claim 1,
User device for O2O service for requesting use of the generated mobile gift certificate based on the item information or requesting use based on the value information according to a user's selection. Selecting a specific product or a specific service registered in the O2O service by the user device; And
And requesting the generation of a mobile gift certificate including item information corresponding to the specific product or the specific service and value information for purchasing the specific product,
The method for O2O service, characterized in that the value information is information corresponding to money or points. The method of claim 3,
According to a user's selection, requesting use of the generated mobile gift certificate based on the item information or requesting use based on the value information.

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