KR20210044759A - A method for providing advertising based on data reward and an apparatus therefor - Google Patents

Abstract

The present invention relates to a method for providing data reward-based advertising and a device therefor. The method for providing data reward-based advertising includes the steps of: receiving, by an advertisement processing unit, a data request from a user device; determining, by the advertisement processing unit, whether the data request includes a customized advertisement reception request; transmitting, by the advertisement processing unit, a customized advertisement corresponding to the user device, as a result of determination, when the data request by the advertisement processing unit includes the customized advertisement reception request; and accumulating, by a billing processing unit, compensation data corresponding to the customized advertisement without data charging for the data used for receiving the transmitted customized advertisement. The present invention provides data which a user can intuitively recognize as a value and can use the data efficiently as a reward.

Description

TECHNICAL FIELD A method for providing advertising based on data reward and an apparatus therefor

*The present invention relates to advertisement technology, and more specifically, provides a reward for viewing advertisements, but in fact, the user can intuitively recognize the reward by the numerical value and provides data that can be used efficiently as a reward. The present invention relates to a method and apparatus for providing an advertisement that induces the viewing of advertisements.

Recently, it is an intelligent terminal device that has added computer support functions such as Internet communication and information retrieval. It is equipped with a large-capacity memory and high-performance CPU (Central Processing Unit) compared to existing mobile communication terminal devices, and executes various applications, voice/data. Mobile terminals such as smart phones and tablets equipped with an operating system (OS) to support communication and personal computer (PC) interworking are mainly used.

Accordingly, the user can freely use the Internet through a mobile terminal unlike existing mobile communication terminal devices. In addition, in order to promote user consumption through a wireless terminal, various advertisements are periodically performed and related messages are transmitted.

Here, the advertising industry, including business operators and publishers, has developed various targeting techniques to increase advertising efficiency. However, users have become disgusted with advertisements that are gradually becoming more sophisticated and diverse, and the trend is to actively use the advertisement blocking function.

Korean Patent Registration No. 1712773, registered on February 27, 2017 (Name: Browser-based retargeting advertisement provision method and system using the same)

It is an object of the present invention to provide a method and apparatus for providing an advertisement that induces viewing of advertisements by providing data that can be intuitively recognized by a user as a value and can be used efficiently as a reward.

In a method for providing an advertisement based on data compensation according to a preferred embodiment of the present invention for achieving the above object, the advertisement processing unit receives a data request from a user device, and the advertisement processing unit receives the data request. Determining whether or not a customized advertisement reception request is included, and as a result of the determination, if the data request includes a customized advertisement reception request, transmitting a customized advertisement corresponding to the user device, and billing processing And accumulating reward data corresponding to the customized advertisement without charging the additional data used for receiving the transmitted customized advertisement.

After the determining, if the data request does not include a customized advertisement reception request, transmitting the data requested by the user device, and the billing processing unit in advance as a compensation for the customized advertisement viewing. Checking whether the accumulated residual compensation data exists, and if the residual compensation data is present as a result of the confirmation, the billing processor further includes subtracting compensation data according to the transmitted data.

The method further includes the step of subtracting basic data according to the transmitted data, if the residual compensation data does not exist as a result of the confirmation after the step of checking.

The method includes, before the step of receiving the data request, the billing processing unit to the user device, the compensation data provided by the user device as a reward for the customized advertisement playback, and the basic data provided according to the plan to which the user device subscribes. It further includes transmitting information on the residual data to be included.

The method includes the steps of transmitting, by the advertisement processing unit, an installation file for installing a browser to the user device, before transmitting the information on the residual data, and the advertisement processing unit is collected from the user device according to the use of the browser. And receiving an action log that is performed, and deriving a customized advertisement targeting a user of the user device based on the action log, and storing the derived customized advertisement in a user profile.

The customized advertisement reception request is at least one of a case where there is a request for a screen change to the initial screen of the browser or a new web page, a general advertisement is displayed on a web page, or a request for a separate dedicated page is made. It is characterized by being requested.

In order to achieve the above object, the apparatus for providing advertisement based on data compensation according to a preferred embodiment of the present invention determines whether or not the data request includes a request for receiving a customized advertisement when a data request is received from a user device. And, as a result of the determination, if the data request includes a request for receiving a customized advertisement, an advertisement processing unit for transmitting a customized advertisement corresponding to the user device, and the data used for receiving the transmitted customized advertisement. It includes a billing processing unit that accumulates compensation data corresponding to the customized advertisement without data billing.

As a result of the determination, if the data request does not include a customized advertisement reception request, the advertisement processing unit transmits the data requested by the user device, and the billing processing unit checks whether residual compensation data of the user device exists, As a result of the confirmation, if the residual compensation data is present, compensation data is subtracted according to the transmitted data.

The billing processing unit is characterized in that, as a result of the confirmation, if the residual compensation data does not exist, it subtracts basic data according to the transmitted data.

The billing processing unit transmits, to the user device, information on residual data including compensation data provided by the user device as compensation for customized advertisement playback and basic data provided according to a rate plan to which the user device subscribes. It is done.

The advertisement processing unit transmits an installation file for installing a browser to the user device, receives an action log collected according to the use of the browser from the user device, and targets the user of the user device based on the action log. After deriving the customized advertisement, the derived customized advertisement is stored in a user profile.

The customized advertisement reception request is at least one of a case where there is a request for a screen change to the initial screen of the browser or a new web page, a general advertisement is displayed on a web page, or a request for a separate dedicated page is made. It is characterized by being requested.

The present invention provides a customized advertisement based on the user's prior consent, and compensates for this with data as long as the customized advertisement is viewed. In particular, the compensated data can be used directly for data reception of various services, so that communication charges can be saved from the user's point of view. In particular, since the advertisement is provided based on a user profile created based on the browser usage type, the target advertisement hit rate is remarkably improved.

1 is a diagram illustrating a system for providing an advertisement based on data compensation according to an embodiment of the present invention.
2 is a diagram for explaining the configuration of a service server according to an embodiment of the present invention.
3 is a diagram for explaining a configuration of a user device according to an embodiment of the present invention.
4 is a flowchart illustrating a method for generating a user profile for a customized advertisement according to an embodiment of the present invention.
5 is a flowchart illustrating a method for providing an advertisement based on data compensation according to an embodiment of the present invention.
6 is a flowchart illustrating an advertisement display method according to an embodiment of the present invention.
7 is a flowchart illustrating an advertisement display method according to another embodiment of the present invention.
8 is a flowchart illustrating an advertisement display method according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and the accompanying drawings, detailed descriptions of known functions or configurations that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that the same components are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the present specification and claims described below should not be construed as being limited to their usual or dictionary meanings, and the inventors are appropriate as the concept of terms for describing their own invention in the best way. It should be interpreted as a meaning and concept consistent with the technical idea of the present invention on the basis of the principle that it can be defined. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all the technical ideas of the present invention. It should be understood that there may be equivalents and variations.

In addition, terms including ordinal numbers such as first and second are used to describe various elements, and are used only for the purpose of distinguishing one element from other elements, and to limit the elements. Not used. For example, without departing from the scope of the present invention, the second element may be referred to as the first element, and similarly, the first element may be referred to as the second element.

In addition, when a component is referred to as being "connected" or "connected" to another component, it means that it is logically or physically connected, or can be connected. In other words, it should be understood that a component may be directly connected or connected to another component, but another component may exist in the middle, or may be indirectly connected or connected.

In addition, terms used in the present specification are used only to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In addition, terms such as "comprises" or "have" described herein are intended to designate the existence of features, numbers, steps, actions, components, parts, or a combination thereof described in the specification. It is to be understood that the above other features or the possibility of the presence or addition of numbers, steps, actions, components, parts, or combinations thereof are not preliminarily excluded.

In addition, embodiments within the scope of the present invention include computer-readable media having or transferring computer-executable instructions or data structures stored in the computer-readable media. Such computer-readable media may be any available media accessible by a general purpose or special purpose computer system. By way of example, such computer readable media may be in the form of RAM, ROM, EPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage, or computer executable instructions, computer readable instructions, or data structures. It may include, but is not limited to, physical storage media such as any other media that can be used to store or deliver certain program code means of the computer and can be accessed by a general purpose or special purpose computer system. .

First, a system for providing an advertisement based on data compensation according to an embodiment of the present invention will be described. 1 is a diagram illustrating a system for providing an advertisement based on data compensation according to an embodiment of the present invention. Referring to FIG. 1, a system for providing advertisements according to an embodiment of the present invention (hereinafter, abbreviated as “advertising system”) includes a service server 100 and a user device 200. The service server 100 and the user device 200 may communicate with each other through the communication network 10. Here, if the communication network 10 is a network capable of transmitting and receiving data, the type is not particularly limited.

For example, the communication network 10 may include wireless communication networks such as WLAN (Wireless LAN), Wi-Fi, Wibro, Wimax, and High Speed Downlink Packet Access (HSDPA), Depending on the system implementation method, wired communication networks such as Ethernet, xDSL (ADSL, VDSL), HFC (Hybrid Fiber Coaxial Cable), FTTC (Fiber to The Curb), FTTH (Fiber To The Home) may be included.

In addition, the communication network 10 of the present invention may include, for example, a mobile communication network comprising a plurality of access networks (not shown) and a core network (not shown) connecting them. Here, the access network is a network that performs wireless communication by directly accessing the terminal, and includes a plurality of base stations such as BS (Base Station), BTS (Base Transceiver Station), NodeB, eNodeB, etc., and Base Station Controller (BSC). , It may be implemented with a base station controller such as a Radio Network Controller (RNC). In addition, as described above, the digital signal processing unit and the wireless signal processing unit, which were integrally implemented in the base station, are divided into digital units (hereinafter referred to as DUs) and wireless units (hereinafter referred to as RUs), Multiple RUs (not shown) can be installed in multiple areas, and multiple RUs can be connected to centralized DUs. It plays a role of connecting other communication networks such as an external network, for example, an Internet network.

As described above, this core network is a network system that performs main functions for mobile communication services such as mobility control and switching between access networks, and performs circuit switching or packet switching, and mobile networks It manages and controls the flow of packets within. In addition, the core network may manage mobility between frequencies, and may play a role of interworking with traffic in the access network and the core network, and other networks, for example, an Internet network. These core networks will further include SGW (Serving GateWay), PGW (PDN GateWay), MSC (Mobile Switching Center), HLR (Home Location Register), MME (Mobile Mobility Entity) and HSS (Home Subscriber Server). May be.

In addition, the communication network 10 according to the present invention may include an Internet network. The Internet network refers to a common open communication network, that is, a public network, in which information is exchanged according to the TCP/IP protocol.

Through this communication network 10, the service server 100 and the user device 200 interwork with each other to provide an advertisement to a user, and an advertisement system that provides compensation for the user's advertisement viewing is configured. In particular, the compensation provided to the user device 200 in the embodiment of the present invention includes compensation data that can be used by the user device 200.

The service server 100 is a server for providing a customized advertisement to the user device 200 according to an embodiment of the present invention, and providing a reward to the user device 200 as a reward for the provided advertisement.

The user device 200 includes a dedicated browser for receiving advertisements from the service server 100, a memory storing programs and protocols, and a processor for calculating and controlling various programs according to an embodiment of the present invention. can do. The user device 200 may exemplify a smart phone, a tablet PC, personal digital assistants (PDA), and the like that a user can carry. The user device 200 may be replaced with terms such as User Equipment (UE), Mobile Station (MS), Mobile Subscriber Station (MSS), and Subscriber Station (SS). In addition, the user device 200 may drive a browser and, when a predetermined event occurs, may request a customized advertisement from the service server 100 through the driven browser.

The service server 100 may collect a record of a web page accessed by the user device 200 through a browser installed in the user device 200. In this case, the service server 100 may collect a log (Web log) for a web page of a web site accessed by the user. In particular, the service server 100 may estimate the user's interest of the user device 200 based on the collected log (Web log). In addition, the service server 100 may store the estimated interest of the user as a profile of the corresponding user. In addition, the service server 100 may derive an advertisement material for a corresponding user from a profile created based on the estimated interest, and provide a customized advertisement corresponding to the advertisement material to the user.

Next, a configuration of the service server 100 according to an embodiment of the present invention will be described. 2 is a diagram for explaining the configuration of a service server according to an embodiment of the present invention. Referring to FIG. 2, the service server 100 includes a communication module 110, a storage module 120, and a control module 130.

The communication module 110 is for communication with the user device 200. When the user device 200 connects to the service server 100, the communication module 110 communicates with the user device 200 for exchanging data including necessary information. The communication module 110 transmits data received from the user device 200 to the control module 130. In addition, when the communication module 110 receives data for transmission from the control module 130 to the user device 200, the communication module 110 transmits the received data to the user device 200. This data includes personalized advertising.

The storage module 120 serves to store programs and data required for the operation of the service server 100 and may be divided into a program area and a data area. The program area may store a program for controlling the overall operation of the service server 100, an operating system (OS) for booting the service server 100, various applications for providing customized advertisements, and the like. The data area is an area in which data generated according to the operation of the service server 100 and data necessary for the operation of the service server 100 are stored. For example, such data may include a user profile and residual data information. Each type of data stored in the storage module 120 may be deleted, changed, or added according to a user's manipulation.

The control module 130 may control the overall operation of the service server 100 and a signal flow between internal blocks of the service server 100 and perform a data processing function of processing data. The control module 130 is preferably a central processing unit (CPU). The control module 130 includes a billing processing unit 131 and an advertisement processing unit 133. The billing processing unit 131 is for managing compensation data and basic data according to an embodiment of the present invention. The advertisement processing unit 133 is for providing a customized advertisement according to an embodiment of the present invention. On the other hand, the service server 100 is described assuming that it is one device, but the service server 100 is a billing server (not shown) that manages billing processing, and an advertisement server (not shown) that manages the processing of advertisements. City) can be divided and implemented. When implemented by being divided into two servers, the billing server (not shown) performs the function of the billing processing unit 131, and the advertisement server (not shown) performs the function of the advertisement processing unit 133. The operation of the control module 130 including the above-described billing processing unit 131 and advertisement processing unit 133 will be described in more detail below.

Next, a configuration of the user device 200 according to an embodiment of the present invention will be described. 3 is a diagram for explaining a configuration of a user device according to an embodiment of the present invention. Referring to FIG. 3, the user device 200 includes a communication unit 210, an input unit 220, a display unit 230, a storage unit 240, and a control unit 250.

The communication unit 210 is a means for communicating with the service server 100 through the network 10. The communication unit 210 may include a radio frequency (RF) transmitter Tx for up-converting and amplifying a frequency of a transmitted signal, and an RF receiver Rx for low-noise amplifying and down-converting a received signal. In addition, the communication unit 210 may include a modem that modulates the transmitted signal and demodulates the received signal.

The input unit 220 may receive a user's key manipulation for controlling the user device 200, generate an input signal, and transmit the input signal to the control unit 250. The input unit 220 may include various keys for controlling the user device 200. When the display unit 230 is made of a touch screen, the input unit 220 may perform functions of various keys on the display unit 230, and when all functions can be performed only with the touch screen, the input unit 130 will be omitted. May be.

The display unit 230 is for screen display and may visually provide a menu, input data, function setting information, and various other information of the user device 200 to a user. In addition, the display unit 230 performs a function of outputting screens such as a boot screen, a standby screen, a menu screen, and the like of the user device 200. The display unit 230 may be formed of a liquid crystal display (LCD), an organic light emitting diode (OLED), an active matrix organic light emitting diode (AMOLED), or the like. Meanwhile, the display unit 230 may be implemented as a touch screen. In this case, the display unit 230 includes a touch sensor. The touch sensor detects a user's touch input. The touch sensor may be composed of a touch sensing sensor such as a capacitive overlay, a pressure type, a resistive overlay, or an infrared beam, or may be composed of a pressure sensor. . In addition to the above sensors, all types of sensor devices capable of sensing contact or pressure of an object may be used as the touch sensor of the present invention. The touch sensor detects a user's touch input, generates a detection signal, and transmits it to the controller 170. In particular, when the display unit 230 is formed of a touch screen, some or all of the functions of the input unit 220 may be performed through the display unit 230.

The storage unit 240 serves to store programs and data necessary for the operation of the user device 200. That is, the storage unit 240 may store a browser according to an embodiment of the present invention. Each type of data stored in the storage unit 240 may be deleted, changed, or added according to a user's manipulation.

The controller 250 may control an overall operation of the user device 200 and a signal flow between internal blocks of the user device 200, and may perform a data processing function of processing data. In addition, the controller 250 basically performs a role of controlling various functions of the user device 200. The controller 250 may be a central processing unit (CPU), a digital signal processor (DSP), or the like. The controller 250 according to an embodiment of the present invention may execute a dedicated browser for providing a customized advertisement according to an embodiment of the present invention, and provide a customized advertisement through the executed browser. The operation of the control unit 250 will be described in more detail below.

Next, a method for providing an advertisement based on data compensation according to an embodiment of the present invention will be described in more detail. First, a description will be given of a preset method for customized advertisement according to an embodiment of the present invention. 4 is a flowchart illustrating a method for generating a user profile for a customized advertisement according to an embodiment of the present invention.

Referring to FIG. 4, the control unit 250 of the user device 200 accesses the service server 100 through the communication unit 210 in step S110 and downloads a browser installation file from the service server 100. Accordingly, the controller 250 installs a browser on the user device 200 in step S120.

The controller 250 may set an event for playing a customized advertisement in step S130. According to an embodiment of the present invention, a customized advertisement may be displayed when a specific event set by a user occurs. According to an embodiment, (i) a customized advertisement is displayed on the initial screen of the browser or when the screen is switched, or (ii) a customized advertisement is substituted in the area where the general advertisement is displayed instead of the advertisement according to the embodiment of the present invention. Advertising can be displayed, or (iii) a separate dedicated page can be provided to display customized advertisements. Among the three events described above, an event to play a customized advertisement may be set according to a user's input.

When an event is set, the control unit 250 of the user device 200 transmits the event to the service server 100 through the event set through the communication unit 210 in step S140. Then, the control module 130 of the service server 100 receives it through the communication module 110, maps it to the user device 200, and stores the event.

Next, the control unit 250 of the user device 200 may collect an action log generated according to the use of the browser in step S150. For example, when accessing a web site through a browser, the controller 250 may collect information on the accessed site and a log including a user's behavior at the accessed site. Collected logs include access logs, error logs, referral logs, and agent logs. The access log is the record viewed by the user, the error log is the record of the occurrence of the error, the referral log is the information on the destination site and keywords entered into the search engine, and the agent log is the browser version, operating system (OS), and screen. Information such as resolution may be included. These logs are stored in the browser in the form of cookies according to the browser usage. Further, according to an embodiment of the present invention, in addition to the basic ones described above, the collected log may collect desired information as a log by inserting a script for analyzing a desired analysis target in a browser. For example, data such as the type of site visited through the analysis tag, the number of visits per web page, and access statistics by time, day of the week, month, and season can be collected through a script.

The controller 250 may continuously collect, accumulate, and store the action log. In addition, the control unit 250 transmits the action log collected in step S160 to the service server 100. When the advertisement processing unit 133 of the control module 130 of the service server 100 receives the action log through the communication module 110, it analyzes the action log received in step S170, It derives advertisements, maps behavior logs and customized advertisements and stores them as user profiles.

Next, a description will be given of a method of providing a reward as a reward for viewing a customized advertisement according to an embodiment of the present invention described above. 5 is a flowchart illustrating a method for providing an advertisement based on data compensation according to an embodiment of the present invention.

Referring to FIG. 5, when a browser is executed according to a user's input, the controller 250 of the user device 200 requests residual data information of the user device 200 through the communication unit 210. The residual data includes compensation data provided as a reward for viewing customized advertisements, and basic data provided according to a plan to which the user device 200 subscribes. When the control module 130 receives a request for residual data information from the user device 200 through the communication module 110 in step S210, the billing processing unit 131 of the control module 130 is the storage module 120 in step S220. The residual data stored in the user device 200 is extracted and transmitted to the user device 200 through the communication module 110. Then, the control unit 250 of the user device 200 will display the remaining data of the user device 200 through the display unit 230. That is, the controller 250 may display residual data held by the user in a predetermined area of the executed browser.

Next, the control unit 250 of the user device 200 may request data executed in the browser from the service server 100 through the communication unit 210. In particular, according to the user's browser usage, the controller 250 of the user device 200 may determine whether a customized advertisement display event occurs according to a preset setting. As described above, the controller 250 may (i) display a customized advertisement when switching the initial screen of the browser or the screen of a new web page, or (ii) display a customized advertisement in the area where the general advertisement of the web page is displayed. , (iii) A separate dedicated page can be provided to display customized advertisements. That is, if any one of the above-described events (S120) occurs, the control unit 250 of the user device 200 may request data for a customized advertisement through the communication unit 210.

Then, the control module 130 of the service server 100 receives the data request from the user device 200 in step S230, and the control module 130 requests the data from the user device 200 in step S240 to receive a customized advertisement. It is determined whether to include.

As a result of the determination in step S240, if the data request includes a request for receiving a customized advertisement, the advertisement processing unit 133 of the control module 130 refers to the user profile of the corresponding user device 200 stored in the storage module 120 in step S250. Accordingly, the customized advertisement of the user device 200 is extracted from among the plurality of advertisements stored in the storage module 120, and the extracted customized advertisement is transmitted to the user device 200. Accordingly, the control unit 250 of the user device 200 may receive a customized advertisement through the communication unit 210 and display the advertisement in the browser.

Next, the charging processing unit 133 of the control module 130 accumulates compensation data according to the transmitted customized advertisement without charging data for the data used for receiving the customized advertisement previously transmitted in step S260. For example, the billing processing unit 133 calculates the amount of compensation data according to the format of the transmitted customized advertisement, the size of the customized advertisement, the playing time of the customized advertisement, and the contract amount with the advertiser, and accumulates the compensation data according to the calculated amount. I can.

On the other hand, as a result of the determination in step S240, if the request for receiving a customized advertisement is not included in the data request, the control module 130 transmits data according to the data request through the communication module 110 in step S270.

Then, the billing processing unit 133 of the control module 130 checks whether residual compensation data exists among the remaining data of the user device 200 in step S280.

As a result of checking in step S280, if there is residual compensation data, the billing processing unit 133 of the control module 130 subtracts the compensation data in proportion to the amount of data transmitted in step S290.

As a result of checking in step S280, if there is no residual compensation data, the billing processing unit 133 of the control module 130 subtracts the basic data in proportion to the amount of data transmitted in step S300.

Next, the billing processing unit 133 of the control module 130 transfers the remaining data information according to the change previously (either of steps S260, S290 and S300) to the user device 200 through the communication module 110 in step S310. send. Then, the control unit 250 of the user device 200 will display the remaining data of the user device 200 that has been changed according to the reception of customized advertisement or data through the display unit 230. That is, the controller 250 may display the changed residual data in a predetermined area of the executed browser.

As described above, according to an embodiment of the present invention, the user device 200 may display a customized advertisement when a specific event set by the user occurs. A method of displaying such a customized advertisement will be described in more detail.

First, a description will be made of a method of displaying a customized advertisement on the initial screen of the browser or when switching the screen. 6 is a flowchart illustrating an advertisement display method according to an embodiment of the present invention. In the embodiment of FIG. 6, it is assumed that the user device 200 is set to display a customized advertisement when the initial screen and the screen are switched in step S120.

Referring to FIG. 6, the controller 250 may execute a browser in step S410 according to a user's request. When the browser is launched, the start page is displayed, and the start page can be switched to another page according to the user's input (eg, URL or favorite).

Accordingly, the control unit 250 detects a start page display request according to the browser execution or a page change request according to a user input in step S420, and before displaying the start page or page switching, the control unit 250 performs the communication unit 210 in step S430. ), it is possible to request a customized advertisement from the service server 100. Then, the advertisement processing unit 133 of the control module 130 of the service server 100 extracts the customized advertisement of the user device 200 through the user profile of the corresponding user device 200 and transmits it to the user device 200. do. Accordingly, the controller 250 may receive a customized advertisement through the communication unit 210.

Subsequently, the control unit 250 displays a customized advertisement through the display unit 230 for a preset time (eg, 1 second to 3 seconds) in step S440. In other words, it displays the customized advertisement received in the browser. Then, the controller 250 displays the corresponding page in step S450.

Next, a method of displaying a customized advertisement in an area where a general advertisement is displayed will be described. 7 is a flowchart illustrating an advertisement display method according to another embodiment of the present invention. In the embodiment of FIG. 7, it is assumed that if the advertisement display area of the page exists in step S120, the user device 200 is set to display a customized advertisement in the corresponding area.

Referring to FIG. 7, the controller 250 may execute a browser in step S510 according to a user's request.

Then, according to the user's request, the controller 250 may access the web server according to the user's input (eg, URL or favorite) in step S520 to request a web page.

Before displaying the corresponding web page on the browser, the controller 250 checks whether or not an advertisement is included in the corresponding web page in step S530. Here, the general advertisement means an advertisement such as a banner inserted on a web page.

As a result of checking in step S530, if a general advertisement is included in the corresponding web page, the controller 250 proceeds to step S540. The controller 250 blocks general advertisements in step S540. Then, the control unit 250 requests a customized advertisement from the service server 100 through the communication unit 210 in step S550. Then, the advertisement processing unit 133 of the control module 130 of the service server 100 extracts the customized advertisement of the user device 200 through the user profile of the corresponding user device 200, and It is transmitted to the user device 200. Accordingly, the controller 250 may receive a customized advertisement through the communication unit 210. Next, the controller 250 displays the corresponding web page in step S560, but displays the customized advertisement instead of the general advertisement in the area where the general advertisement of the corresponding web page will be displayed.

On the other hand, as a result of checking in step S330, if the general advertisement is not included in the corresponding web page, the controller 250 proceeds to step S370 to display the corresponding web page.

Next, a method of providing a customized advertisement through a separate page will be described. 8 is a flowchart illustrating an advertisement display method according to another embodiment of the present invention. In the embodiment of FIG. 8, it is assumed that the user device 200 is set to display a customized advertisement through a separate page in step S120 above.

Referring to FIG. 8, the controller 250 may execute a browser in step S610 according to a user's request. Then, the control unit 250 displays the amount of data remaining in the user device 200 through the display unit 230 in step S620. That is, the controller 250 may display the amount of remaining data held by the user in a predetermined area of the browser. Here, the amount of residual data includes compensation data provided as a reward for viewing customized advertisements, and basic data provided in accordance with the user's rate plan. In more detail, the step S620 will be described as follows. The control unit 250 requests the service server 100 for residual data information of the user device 200 through the communication unit 210. Then, the billing processing unit 131 of the control module 130 of the service server 100 provides the remaining data information held by the user device 200 to the user device 200. Accordingly, the controller 250 may display the amount of remaining data held by the user in a predetermined area of the executed browser.

The user can decide whether to view the customized advertisement through the displayed residual data. If the remaining data is insufficient, the user can decide to watch the customized advertisement because the data can be charged as a reward through watching the customized advertisement. Alternatively, when the amount of residual data of at least one of the compensation data and the basic data is less than a predetermined value, it may be set to view customized advertisements. That is, the controller 250 may request a customized advertisement according to a user input or a preset amount of residual data. Therefore, the controller 250 determines whether there is a customized advertisement request in step S630.

As a result of the determination in step S630, when there is a request for a customized advertisement, the controller 250 requests a dedicated page including the customized advertisement from the service server 100 through the communication unit 210 in step S640. Accordingly, the advertisement processing unit 133 of the control module 130 of the service server 100 extracts the customized advertisement of the user apparatus 200 through the user profile of the corresponding user apparatus 200, and the extracted customized advertisement is included. The dedicated page is configured and the configured dedicated page is transmitted to the user device 200. Then, the control unit 250 may receive a dedicated page including a customized advertisement through the communication unit 210 and display the dedicated page received through the display unit 230 in step S650 on the browser.

In the conventional case, various operators insert advertisements into the media platform and serve them, and when viewing video advertisements in a mobile or web environment, data is exhausted even when advertisements are received, so users are burdened with data costs and unwanted advertisements. You lose double. However, since the present invention does not charge for data for customized advertisements, it is possible to reduce the data burden on users.

In addition, in the conventional case, user inconvenience was caused by indiscriminate advertisement transmission, which became a concern about leakage of personal information. In particular, there are many cases in which advertisements must be received even if the user does not agree in the related art, and there is a concern that personal information may be arbitrarily used through user history tracking. However, according to the present invention, the user's inconvenience and concern can be solved by providing a customized advertisement only when an event set by the user occurs.

In addition, conventionally, due to indiscriminate advertisements, the target advertisement hit rate was very low. That is, according to the conventional advertising method, the hit rate is lowered because the target advertisement is performed through the collected records in a limited environment, and when the user uses the advertisement blocking function, the target expected from the advertiser's point of view is frequently blocked. I did. However, in the present invention, since the customized advertisement is provided based on the user profile created by the user using the browser, the target advertisement hit rate is remarkably improved.

On the other hand, points or coins that are provided as conventional rewards must be used only within the service, or may not be used as desired on the web. However, the present invention provides compensation data in addition to basic data so that the user can accumulate compensation data through advertisement viewing, so that communication fees can be saved from the user's point of view.

While this specification includes details of a number of specific implementations, these should not be construed as limiting to the scope of any invention or claimable, but rather as a description of features that may be peculiar to a particular embodiment of a particular invention. It must be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination. Furthermore, although features operate in a particular combination and may be initially described as so claimed, one or more features from a claimed combination may in some cases be excluded from the combination, and the claimed combination may be a sub-combination. Or sub-combination variations.

Likewise, although operations are depicted in the drawings in a specific order, it should not be understood that such operations must be performed in that particular order or sequential order shown, or that all illustrated operations must be performed in order to obtain a desired result. In certain cases, multitasking and parallel processing can be advantageous. In addition, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the program components and systems described are generally integrated together into a single software product or packaged in multiple software products. It should be understood that you can.

Specific embodiments of the subject matter described herein have been described. Other embodiments are within the scope of the following claims. For example, the operations recited in the claims may be performed in a different order while still achieving desirable results. As an example, the process depicted in the accompanying drawings does not necessarily require that particular depicted order or sequential order to obtain desirable results. In certain implementations, multitasking and parallel processing can be advantageous.

The present description presents the best mode of the invention, and provides examples to illustrate the invention and to enable those skilled in the art to make and use the invention. The written specification is not intended to limit the present invention to the specific terms presented. Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to these examples without departing from the scope of the present invention. Therefore, the scope of the present invention should not be determined by the described embodiments, but should be determined by the claims.

The present invention provides a browser including an advertisement blocking function, and provides a customized advertisement based on a user profile when an event desired by a customer occurs based on user consent. In particular, the present invention provides data as a reward for receiving advertisements, and allows the reward data to be used when receiving other types of data. These services can provide users with a new user experience (UX). Therefore, the present invention is not only sufficiently commercially available or commercially feasible, but also has industrial applicability because it can be implemented clearly in reality.

100: service server 110: communication module
120: storage module 130: control module
131: billing processing unit 133: advertisement processing unit
200: user device 210: communication unit
220: input unit 230: display unit
240: storage unit 250: control unit

Claims (12)

Receiving, by an advertisement processing unit, a data request from a user device;
Determining, by the advertisement processing unit, whether the data request includes an advertisement reception request;
As a result of the determination, if the data request includes an advertisement reception request, by the advertisement processing unit, transmitting an advertisement corresponding to the user device; And
Accumulating compensation data corresponding to the advertisement by a billing processing unit;
The billing processing unit provides the user device with residual data information including compensation data provided as a reward for viewing the advertisement and basic data provided according to a plan to which the user device subscribes to a predetermined area of the user device. Making it appear; Characterized in that it comprises a
A method for providing advertisements based on data rewards. The method of claim 1,
After the determining step,
If the data request does not include an advertisement reception request as a result of the determination, transmitting the data requested by the user device;
Checking, by the billing processor, whether there is residual compensation data previously accumulated as compensation for viewing advertisements; And
As a result of the confirmation, if the residual compensation data exists, the charging processing unit subtracting the compensation data according to the transmitted data; characterized in that it further comprises
A method for providing advertisements based on data rewards. The method of claim 2,
After the step of checking,
As a result of the confirmation, if the residual compensation data does not exist, the charging processing unit subtracting basic data according to the transmitted data;
A method for providing advertisements based on data rewards. The method of claim 1,
Before receiving the data request,
Transmitting, by the billing processing unit, information on residual data including compensation data provided by the user device as compensation for advertisement playback and basic data provided according to a plan to which the user device subscribes to the user device; Characterized in that it further comprises
A method for providing advertisements based on data rewards. The method of claim 4,
Before the step of transmitting information on the residual data,
Transmitting, by the advertisement processing unit, an installation file for installing a browser to the user device; And
Receiving, by the advertisement processing unit, an action log collected according to the use of a browser from the user device;
Deriving an advertisement targeting a user of the user device based on the behavior log, and storing the derived advertisement in a user profile; characterized in that it further comprises
A method for providing advertisements based on data rewards. The method of claim 1,
The request to receive the advertisement is
It is characterized in that the request is made in at least one of a case where there is a request for switching to the initial screen of the browser or a new web page, a general advertisement is displayed on the web page, and a request for a separate dedicated page is made.
A method for providing advertisements based on data rewards. Upon receiving a data request from the user device, it is determined whether the data request includes an advertisement reception request, and as a result of the determination, when the data request includes an advertisement reception request, the advertisement corresponding to the user device An advertisement processing unit that transmits and displays residual data information on the compensation data received as compensation for viewing advertisements in a predetermined area of the browser; And
And a billing processing unit that accumulates compensation data corresponding to the advertisement without charging data for the data used for receiving the transmitted advertisement.
A device for providing advertisements based on data rewards. The method of claim 7,
The advertisement processing unit
As a result of the determination, if the data request does not include an advertisement reception request, the data requested by the user device is transmitted,
The billing processing unit
Checking whether residual compensation data of the user device exists, and if the residual compensation data is present as a result of the confirmation, compensation data is subtracted according to the transmitted data.
A device for providing advertisements based on data rewards. The method of claim 8,
The billing processing unit
As a result of the confirmation, if the residual compensation data does not exist, basic data is subtracted according to the transmitted data.
A device for providing advertisements based on data rewards. The method of claim 7,
The billing processing unit
And transmitting information on residual data including compensation data provided by the user device as compensation for advertisement playback to the user device and basic data provided according to a plan to which the user device subscribes.
A device for providing advertisements based on data rewards. The method of claim 10,
The advertisement processing unit
Sends an installation file for installing a browser to the user device, receives an action log collected according to the use of the browser from the user device, and derives an advertisement targeting the user of the user device based on the action log After that, characterized in that the derived advertisement is stored in the user profile.
A device for providing advertisements based on data rewards. The method of claim 7,
The request to receive the advertisement is
It is characterized in that the request is made in at least one of a case where there is a request for switching to the initial screen of the browser or a new web page, a general advertisement is displayed on the web page, and a request for a separate dedicated page is made.
A device for providing advertisements based on data rewards.

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