KR20210028378A - Method and Apparatus for Profiling Unconsciousness Mechanism and Consciousness Behavioral Type - Google Patents

Abstract

A method for profiling unconscious mechanisms and conscious behavior type includes a first data storage step, a second data storage step, a first information collection step, a product curation step, a second information collection step, and a circular elaboration execution step.

Description

{Method and Apparatus for Profiling Unconsciousness Mechanism and Consciousness Behavioral Type}

The present invention relates to a method and apparatus for profiling unconscious mechanisms and conscious behavior patterns.

For e-commerce transactions using the Internet, products can be purchased through a simple search behavior at home, but from a seller's point of view, since it is not possible to know in detail which consumer on the network wants to purchase which product, the related product is analyzed by analyzing the consumer's Internet usage records, etc. A marketing technique that recommends is used (for example, see Patent Document 1-2).

However, the method of collecting Internet access information and search words and recommending similar products is only a fragmentary approach. For example, if you continue to recommend a product that you have already purchased, if you recommend a product that does not suit your taste using a search word entered by another user, or if it is a kind of search activity that is not related to the purchase motive, you recommend a related product. As in the case, the method of recommending a product simply by searching for a similar word even though the purchase intention is unclear is inevitably low in targeting suitability.

Therefore, it is necessary to use the consumer's temperament and propensity based on psychological theory to categorize the consumer's purchasing propensity and purchase decision-making method accordingly, and to increase the predictability of product purchase through curation related to temperament-related traits and propensities.

Patent Document 1: Korean Laid-Open Patent Publication No. 10-2008-0087076 Patent Document 2: Korean Registered Patent Publication No. 10-1348142

Current Internet search word-based advertising tools have a low purchase conversion rate by providing related products through fragmented information. To solve these problems, we conduct a survey to measure the temperament and propensity of users, curate products in a way that suits each temperament and propensity, and present communities and playgrounds that match temperament and propensity to purchase products. And it is necessary to elaborate the platform so that products with a high purchase conversion rate are recommended by feeding back the results of analyzing community activity information.

The present invention is designed to solve the above problems, and one technical problem to be achieved by the present invention is the user's temperament, personality, behavioral induction factors, etc. based on psychological theory. It is to provide a way to profile the unconscious mechanisms and conscious behavior patterns that form Personality.

Another technical problem to be achieved by the present invention is to provide an apparatus for profiling unconscious mechanisms and conscious behavior patterns that form personality such as temperament, personality, and behavior inducing factors of a user based on psychological theories.

Another technical problem to be achieved by the present invention is to collect purchase activity information through customized product curation from users classified using a regular taste collection structure, and provide users based on the results of the profile using the collected purchase activity information. It is to provide a cyclical elaboration platform that updates taste information based on activity information in the community by recommending appropriate communities and interest groups and inducing active community activities.

The problem of the present invention is not limited to those mentioned above, and other problems that are not mentioned will be clearly understood by those of ordinary skill in the art from the following description.

According to at least one embodiment of the present invention, a keyword unique to four areas (All Quadrants) including an individual outer surface, an individual inner surface, a group outer surface, and a group inner surface is formed by type according to innate and genetic temperament, and acquired characteristics. A first data storage step of creating and storing a data source by classifying and storing by star and level of consciousness, incentive suitability data according to the classification of the keyword in the data source, the user's Temperament, Character, and A second data storage step that stores unconscious mechanisms and conscious behavior types that form personality including behavioral induction factors, astrology-based personal temperament, personality, and behavioral factors from users The first information collection step of collecting information and information on the level of personal consciousness and state and behavior type based on Spiral Dynamics, the personal temperament, personality, and behavior inducing factors information collected in the first information collection step, and the above Product curation step of curating a product suitable for the user through a preset product recommendation algorithm based on the personal consciousness level, state, and behavior type information and the incentive suitability data stored in the second data storage step, curation of the product The product recommendation algorithm is cyclically refined based on the user response information collected in the second information collection step, and the user response information collected in the second information collection step ( It provides a method for profiling the unconscious mechanism and conscious behavior pattern, which has a cyclical elaboration step that performs positive feedback).

In at least one embodiment of the present invention, the first information collection step is to collect the personal temperament, personality, and behavior inducing factor information, and the personal consciousness level, state, and behavior type information from the user through a questionnaire survey. Includes steps.

In at least one embodiment of the present invention, the step of collecting the first information includes collecting the user's main interest area and the level and state of consciousness on-line.

In at least one embodiment of the present invention, in the collecting of the first information, the main interest area and the level of consciousness and the state of awareness are identified through analysis of the frequency and key keywords of words used in postings posted by the user online. It includes the step of.

In at least one embodiment of the present invention, the method for profiling the unconscious mechanism and conscious behavior type includes a community group recommendation step of recommending a suitable community group to the user based on the result of the first information collecting step, and the user's And a third information collecting step of collecting activity information in the community group, and inputting the activity information collected in the third information collecting step as data for the cyclical refinement.

In at least one embodiment of the present invention, the step of recommending a community group includes presenting an ID representing the identity and image of the user, and a character by type and characteristic as an avatar.

In at least one embodiment of the present invention, the method for profiling the unconscious mechanism and conscious behavior type includes a small group recommendation step of recommending a small group having a similar interest to the user based on the result of the first information collecting step, and the user's And a fourth information collecting step of collecting activity information in the small group, and inputting the activity information collected in the fourth information collecting step as data for the cyclical refinement.

In at least one embodiment of the present invention, the step of recommending a small group includes presenting an ID representing the identity and image of the user, and a character by type and characteristic as an avatar.

In at least one embodiment of the present invention, the questionnaire survey is a first consisting of astrological results divided into twelve substrates (Type 1 to Type 12) and gender characteristics divided into two (GD 1, GD 2). It includes a survey step and a second survey step composed of spiral dynamics (SD 1 to SD 5) divided into five steps.

In at least one embodiment of the present invention, the first questionnaire step includes the step of determining the temperament values of Type and GD by inputting the user's date of birth and gender, and the second questionnaire step is the SD consciousness step measurement It includes the step of determining the SD propensity value through a psychological test for.

In at least one embodiment of the present invention, the psychological test defines nouns and adjectives representing each level of consciousness based on the theory of spiral dynamics, and then presents a plurality of words randomly arranged to the user, and the user And selecting a suitable predetermined number of words.

In at least one embodiment of the present invention, the step of determining the SD propensity value includes assigning a predetermined score to each SD step represented by each word selected by the user and assigning a weight to the word having the highest suitability, And determining the SD propensity value.

In at least one embodiment of the present invention, in the product curation step, the product is curated based on nxm product groups combined at n types according to the genetic temperament and m levels based on the spiral dynamics. Includes steps.

In at least one embodiment of the present invention, the user reaction information includes a click rate for the product, a time spent on the page on which the product is presented, a storage rate of the product, a recommendation rate of the product, a purchase rate of the product, and the It includes at least one of the rate of recording purchase reviews for the product.

In at least one embodiment of the present invention, The second data storage step includes a first creation step of creating a first product group list and a first service group list for each of twelve types, and a second creation step of creating a second product group list and a second service group list for each of five characteristics. Step, a third creating step of creating a data table for the first product group list, the first service group list, the second product group list, and the second service group list to correspond to the type and characteristic of the user, and the Comprising the step of creating an item selection guide in consideration of the user's taste and preference, and the product curation step includes selecting a product suitable for the user through the item selection guide, and placing the selected item in the data table. Matching, and selecting a plurality of products and services as the items so as to match the result value of matching the user's information and the qualitative data analyzed by the survey with the data source, and the circulation The appropriate elaboration step includes a reliability update step of updating data reliability based on the user response information collected in the second information collection step, an item reselection step of reselecting the item based on the updated data reliability, and the reliability. And updating the data source by repeating the first creating step, the second creating step, and the third creating step based on the results of the updating step and the item reselection step.

According to at least one embodiment of the present invention, a keyword unique to four areas (All Quadrants) including an individual outer surface, an individual inner surface, a group outer surface, and a group inner surface is formed by type according to innate and genetic temperament, and acquired characteristics. A first data storage unit that classifies and stores by star and level of consciousness to create a data source and stores it in a storage device, and incentive suitability data according to the classification of the keyword in the data source, the user's temperament and personality. ), and a second data storage unit that stores in the storage device for each type of conscious behavior and unconscious mechanism that forms Personality including Behavioral Induction factors, and astrology-based personal temperament from users , Personality, and behavior inducing factor information, and a first information collection unit that collects personal consciousness level and state and behavior type information based on Spiral Dynamics, the personal temperament and personality collected by the first information collection unit, And product curation for curating a product suitable for the user through a preset product recommendation algorithm based on the behavior inducing factor information, the personal consciousness level, state, and behavior type information, and the incentive suitability data stored in the second data storage unit. Part, a second information collection unit for collecting user reaction information indicating a response of the user who has been curated of the product to the product, and recommending the product based on the user reaction information collected by the second information collection unit It provides an unconscious mechanism and a conscious behavior type profile device having a cyclical elaboration execution unit that performs positive feedback on an algorithm.

In the present specification, each embodiment is described independently, but each embodiment can be combined with each other, and a combined embodiment is also included in the scope of the present invention.

The above summary is for illustrative purposes only and is not intended to be limiting in any way. In addition to the above-described illustrative aspects, embodiments, and features, further aspects, embodiments, and features will become apparent upon reference to the drawings and the detailed description below.

According to at least one embodiment of the present invention, an unconscious mechanism and conscious behavior that form personality such as a user's temperament, character, and behavioral induction factors based on psychological theories It has the effect of being able to provide a way to profile the type.

In addition, according to at least one embodiment of the present invention, there is an effect of providing a device for profiling an unconscious mechanism and conscious behavior type that forms personality such as a user's temperament, personality, and behavior inducing factor based on psychological theory. have.

In addition, according to at least one embodiment of the present invention, purchasing activity information is collected through customized product curation from users classified using a regular taste collection structure, and based on the result of a profile using the collected purchasing activity information. It is possible to provide a cyclical elaboration platform that updates taste information based on activity information in the community by recommending communities and interest groups suitable for users and inducing active community activities.

In addition, according to at least one embodiment of the present invention, the temperament and personality of the user (member customer) presented by AI machine learning by using personal qualitative data and unstructured data interpreted by unconscious mechanisms and integrated psychology as source data. By presenting products and services suitable for the unconscious mechanisms and conscious behavior types that form personality, such as behavior inducing factors, as incentive curation, users' click-through rates and purchase conversion rates can be dramatically increased, which is the product of companies that provide the incentives. It has the effect of reducing advertising costs for and services and increasing sales.

In addition, according to at least one embodiment of the present invention, by allowing the user to select the privacy disclosure range by himself and giving the user the right to update the user's data, data is prevented from violating personal information protection laws or legal compliance matters. It has the effect of increasing the value of. In addition, by giving users the right to decide on data transactions, users can earn profits from providing data by making free transactions between users and users and between users and companies without violating the Personal Information Protection Act. Through this process, users can increase their satisfaction and reliability for the products and services they choose, and accordingly, there is an effect of maintaining and growing their loyalty to continuous community activities and incentive curation services. This has the effect of increasing the accuracy of AI machine learning algorithms to solve users' needs and desires.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those of ordinary skill in the art from the following description.

1 is a flowchart illustrating a method of profiling an unconscious mechanism and a conscious behavior type according to at least one embodiment of the present invention.
2 is an integrated map showing temperament and personality as keywords based on typology, integration theory, and level of consciousness according to at least one embodiment of the present invention.
3 is a flowchart showing a process of creating an integrated map shown in FIG. 2.
4 is a conceptual diagram showing the structure of a data source according to at least one embodiment of the present invention.
5 is a functional block diagram of an unconscious mechanism and a conscious behavior type profile device according to at least one embodiment of the present invention.

Hereinafter, a substrate and a propensity profile method and system according to at least one embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart illustrating a method of profiling an unconscious mechanism and a conscious behavior type according to at least one embodiment of the present invention.

As shown in FIG. 1, in the method for profiling the unconscious mechanism and the conscious behavior type according to at least one embodiment of the present invention, a first data storage step of creating and storing a data source (step S110), and incentive conformance data are unconsciously based. And a second data storage step (step S120) of storing individual conscious behavior types (step S120), a first information collection step (step S130) of collecting personal temperament, personality, and behavior inducing factor information and personal consciousness level and state and behavior type information from the user (step S130). ), a product curation step of curating suitable products through a product recommendation algorithm preset to the user (step S135), a second information collection step (step S140) of collecting user reaction information for the curated product, and A cyclical refinement execution step (step S150) of performing positive feedback on a product recommendation algorithm based on the user reaction information collected in the second information collection step (step S150) is provided.

In the first data storage step of step S110, keywords unique to four areas (All Quadrants) including the individual outer surface, the individual inner surface, the group outer surface, and the group inner surface are selected according to the type according to the innate and genetic temperament, and for each acquired characteristic. Classify and store by level of consciousness, and to create and store a data source.

In the second data storage step of step S120, incentive suitability data according to the classification of keywords in the data source is converted to personality including temperament, character, and behavioral induction factors of the user. ) By the type of unconscious mechanism and conscious behavior that form.

In the first information collection step of step S130, Astrology-based personal temperament, personality, and behavior inducing factor information, and Spiral Dynamics-based personal consciousness level, state, and behavior type information are collected from the user.

In the product curation step of step S135, the personal temperament, personality, and behavior inducing factor information and personal consciousness level and state and behavior type information and the second data storage step (step S120) collected in the first information collection step (step S130) Based on the incentive suitability data stored in ), the product suitable for the user is curated through a preset product recommendation algorithm.

In the second information collection step of step S140, user reaction information indicating a reaction to the product of the user who has been curated of the product is collected.

In the cyclical refinement implementation step of step S150, the product recommendation algorithm is cyclically refined based on the user reaction information collected in the second information collection step (step S140).

In the unconscious mechanism and conscious behavior type profile method according to at least one embodiment of the present invention, a community group recommendation step for recommending a suitable community group for a user (step S155), a third method for collecting activity information in a user's community group. An information collection step (step S160), and a step of inputting activity information in the user's community group as data for cyclical refinement are further provided.

In the community group recommendation step of step S155, a community group suitable for the user is recommended based on the result of the first information collection step (step S130).

In the third information collection step of step S160, activity information in the user's community group is collected.

In the data input step, the activity information collected in the third information collection step (step S160) is input as data for cyclical refinement.

In at least one embodiment of the present invention, the step of recommending a community group (step S155) includes the step of presenting an ID representing the identity and image of a user, and a character by type and characteristic as an avatar.

In the method for profiling the unconscious mechanism and conscious behavior type according to at least one embodiment of the present invention, a small group recommendation step of recommending a small group having a similar interest to a user (step S165), and a fourth method of collecting activity information in a small group of the user. An information collection step (step S170), and a data input step of inputting activity information in a small group of users as data for cyclical refinement are further provided.

In the small group recommendation step of step S165, a small group having similar interests to the user is recommended based on the result of the first information collection step (step S130).

In the fourth information collection step of step S170, activity information in a small group of users is collected.

In the data input step, the activity information collected in the fourth information collection step (step S170) is input as data for cyclical refinement.

In at least one embodiment of the present invention, the small group recommendation step (step S165) includes the step of presenting an ID expressing the user's identity and image, and a character by type and characteristic as an avatar.

In at least one embodiment of the present invention, in the community group recommendation step of step S155, based on the user's birthday and the result analyzed by the questionnaire, a community in which the user can engage in fun and beneficial activities is recommended. For example, a user born on December 10th enjoys adventure and has a temperament to pursue a free and romantic life. This is given by heredity, especially because they enjoy long-distance travel and driving, so recommending the travel and automobile community increases the likelihood of being active and having fun.

In addition, by grasping the main areas of interest and level of consciousness through a questionnaire, it is possible to find out the propensity to consume and ways to meet them. Based on this, if a group that can communicate with users with similar interests and levels of consciousness is recommended, users are more likely to produce content in the area of interest by themselves and to enjoy products and services with unique characteristics and values of the group.

In this way, recommending communities and interest groups increases the likelihood that users will join as members and continue to engage in activities. As a result, users are provided with customized incentives that they desire, and this will allow natural communication with companies that have provided incentives, thereby forming a reliable network between users and companies.

A case in which a travel community is recommended as a result of analyzing user temperament and disposition, and a user who has become a member of the travel community searches for travel information to go on a trip will be described as an example.

Based on Astrology, which is classified into 12 types according to the temperament given innately and genetically according to the date of birth, there is a main theme that everyone pursues for each temperament, and various needs are expressed according to the temperament. The action inducing factor that impulses the desire and the method of realization are different.

For example, users born on March 30 are given the main themes of adventure and challenge, and users born on June 10 are given the main theme of information and communication. The former has intuitive and impulsive action triggers, and the latter has intellectual and communicative action triggers.

It is possible to obtain curation data that recommends multiple types of products and services required for travel based on the user's desires and behavioral factors by viewing the date of birth information provided by the user when signing up for membership or booking a flight ticket.

Meanwhile, by presenting a simple questionnaire that measures the user's current state of consciousness and level based on the theory of Spiral Dynamics (SD), it is possible to grasp the user's behavioral patterns and interests according to their consciousness propensity and level.

Therefore, based on the curation data and survey results obtained as above, products and services can be selected and presented in advance in a manner suitable for a user who intends to go on a trip.

2 is an integrated map showing temperament and personality as keywords based on typology, integration theory, and level of consciousness according to at least one embodiment of the present invention. 3 is a flowchart showing a process of creating an integrated map shown in FIG. 2.

In the integrated map shown in Fig. 2, the main theme and type of the temperament according to the birth month and date are in Astrology, the main area of interest is in the integrated theory (AQAL), and acquired characteristics (consciousness level and state ) Is partially applied in Spiral Dynamics, showing temperament and personality as keywords.

When the user's birthday is given, the type is determined, and the main themes of life are determined for each type. The main theme can be said to be a fateful theme that subconsciously influences by following whatever the user does.

As a criterion for classification of major areas of interest by type, it is divided into 4 areas according to the integrated theory (AQAL), and areas by type are allocated by matching with the major areas of interest that are naturally given by type. The main areas of interest are areas that reveal innate and genetic desires, such as work and relationships, and preferred products and services.

As shown in Fig. 2, the integrated map created as above includes TYPE 1, TYPE 2, and TYPE 6 as an object outer surface (UR: Upper Right), and TYPE 9, TYPE as an object inner surface (UL: Upper Left). 11, and TYPE 12, and the group inner surface (LL: Lower Left) includes TYPE 3, TYPE 4, and TYPE 7, and the group outer surface (LR: Lower Right) includes TYPE 5, TYPE 8, and TYPE 10. Includes. TYPE 1 to TYPE 12 are determined by the birth month and date of the user, as shown in FIG. 2.

The keywords for understanding the level of consciousness (level) and state are Magenta (M), by selecting a keyword that matches the temperament given by type among the keywords that reveal the level of consciousness and cultural genes (Meme) based on the Spiral Dynamics theory. It is placed in the order of Red(R), Blue(B), Orange(O), and Green(G).

As shown in FIG. 3, the integrated map according to at least one embodiment of the present invention includes a main theme and type application step (step S310), a main area of interest application step (step S320), a consciousness level and state application step ( It is created through step S330 and the integrated map creation step (step S340).

In the step of applying the main theme and type of step S310, the main theme and type is applied in astrology.

In the step of applying the main areas of interest in step S320, the main areas of interest are applied in the integrated theory (AQAL).

In the step of applying the consciousness level and state of step S330, the consciousness level and state are applied in the spiral dynamics.

In the integrated map creation step of step S340, the typology, the integrated theory, and the consciousness level integrated map are completed based on the result obtained in step S330 in step S310.

In at least one embodiment of the present invention, in incentive curation, a product group is selected by type and characteristic (level of consciousness and state), and then items matching keywords by type and level are selected from a data source and presented in plural. The data source contains the meaning and value of keywords that reveal desire by type and characteristic (level of consciousness and state), and by selecting items that can realize the value, increase satisfaction, and inspire emotion, by type (12) x by characteristic Each of the 60 cells divided by (5) is matched and stored.

4 is a conceptual diagram showing the structure of a data source according to at least one embodiment of the present invention.

As shown in FIG. 4, the data source according to at least one embodiment of the present invention includes 12 types (Type 1 to Type 2) determined by the birth month and date of the user, and 5 types of consciousness for each type. It consists of 60 product groups (product group 1 to product group 60) composed of SD (SD 1 to SD 5) classified by level (level) and state, and combinations thereof.

That is, in the integrated map shown in FIG. 2, one product group is assigned to each segment divided into five concentric circles and six straight lines crossing the center of the concentric circles.

In Fig. 4, the user information collected in the first information collection step (step S130) is input to the input. Based on the entered information, the corresponding product group is presented.

For example, in the case of a female user born on May 30, 1980, it is classified as a type of type 3, and among the keywords (magic-curiosity-packaging technique, speech-paradoxical humor-information sharing) in Type 3 by a questionnaire, they are currently themselves. Ask them to select three keywords in the order of representing the level of consciousness and the state best.

If the result of the selection is in the order of information sharing-curiosity-packaging or speech, in the incentive curation data source, a membership free subscription to exchange high-quality information on major interests and an invitation to a private party are mainly presented. New utility products equipped with new functions, mysterious travel products that stimulate curiosity, and theater tickets in the black comedy genre are presented as subs (incentive curation suitable for the ideal level of consciousness). , Luxurious perfumes, gift certificates, scarves, necklaces, cashmere shawls, comfortable scented candles, and aftershave.

Incentive suitability by updating data sources in the future through a recursive iterative task that surveys user reviews and satisfaction with items, asks for purchase intentions for unselected items, or identifies recommendations for new items through surveys. Can increase.

In at least one embodiment of the present invention, the first information collection step (step S130) is astrological-based personal temperament, personality, and behavior inducing factor information from the user through a questionnaire, and the level and state of personal consciousness based on spiral dynamics. And collecting behavior type information.

In at least one embodiment of the present invention, the questionnaire is a first questionnaire consisting of astrological results divided into twelve substrates (Type 1 to Type 12) and gender characteristics divided into two (GD 1, GD 2). It includes a second questionnaire step consisting of steps and spiral dynamics (SD 1 to SD 5) divided into five steps.

In at least one embodiment of the present invention, the first questionnaire step includes the step of determining the temperament values of Type and GD by inputting the user's date of birth and gender, and the second questionnaire step is a psychology for measuring SD consciousness level. It includes the step of determining the SD propensity value through the test.

In at least one embodiment of the present invention, the psychological test defines nouns and adjectives representing each level of consciousness based on the theory of spiral dynamics, and then presents a plurality of words randomly arranged to the user, And selecting the number of words.

In at least one embodiment of the present invention, the step of determining the SD propensity value includes assigning a certain score to each SD step represented by each word selected by the user and assigning a weight to the word with the highest suitability, thereby determining the user's SD propensity. And determining the value.

That is, a plurality of keywords are presented to the user through a survey, and a plurality of keywords that best represent themselves or that best reveal their level of consciousness and state are selected from among the plurality of keywords presented. A plurality of keywords to be presented can be randomly extracted, for example, five from keywords for each level of the data source for each characteristic (personality and level of consciousness) created based on the Spiral Dynamics theory.

The following shows an example of such a survey.

Date of birth: November 27, 1960

Questionnaire 1. Choose one of the five groups listed below that best suits you.

1) Caring/Reasonable/Order/ Passion /Mystery

2) Communicating with nature/rules/sharing/adventure/ practical use

3) Stable/system/ individuality /artistic/ecological sensibility

4) Luck / Analysis / Diversity / Loyalty / Courage

5) Sharing/Science/ Spiritual Sense /Sincere/Organization

Questionnaire 2. Which of the selected words do you think is the best fit? enthusiasm

Here, the user selects "Passion" from group 1) in questionnaire 1, selects "Practical" from group 2), selects "Personality" from group 3), and selects "Analysis" from group 4) , It is assumed that "spiritual sense" is selected in group 5), and "passion" is selected as the word with the highest suitability among the selected words.

In at least one embodiment of the present invention, the questionnaire result is presented on Personality (personality), unique attractiveness, main theme, image, action inducing factor, and shadow management as follows.

-Personality: In the personality typology of Carl Jung, the founder of analytical psychology, and the Big5 (OCEAN) personality test, which is currently the most recognized in psychology, genetic factors affect personality formation by 50% or more. In other words, everyone has a personality that is inherently programmed when they are born. Of course, the acquired character formed in the process of growth is actually more evident. Therefore, it is helpful to understand oneself to understand the individual's personality by dividing the congenital and acquired factors. Congenital factors do not change, but acquired factors can change. Here, only personalities corresponding to innate factors are presented.

-Unique Charm: When everyone is born, they are born with their own innate and genetic charm as a potential. However, depending on environmental factors and developmental processes, they may appear early, but lifelong skills may be buried. Knowing your unique charm and using it in your work and relationships increases your chances of getting what you want.

-Main theme: The main theme is the expression of the process of growth and evolution in language. In the process of going this path, intermediate goals are given, and individuality and inclinations revealed in the process of achieving those goals must be expressed in a way that is suitable for realizing this theme. Whatever you do, this theme follows. Compared to a computer, it is an Intel chip installed in hardware.

-Image: It is the appearance that is revealed outside according to the temperament given by nature. It can be consciously wrapped or disguised as a mask (Persona), but it is well evident in situations that are unconsciously uncontrollable or unexpected.

-Behavior inducing factor: It is an unconscious factor that affects consciousness and makes judgment when the basis for judgment or decision making or habitual behavior that occurs naturally without judgment is unclear.

-Shadow Management: Everything that exists has opposite properties like both sides of a coin. This is called bipolarity or duality, and it is composed not only of objects such as light and shadow, good and evil, men and women, but also conceptually. The stars in the night sky can only be seen against the dark background. There are dark temperaments that are given to everyone by nature. Carl Jung called these shadows, and insisted that they should be managed well because they do not disappear with a bright and healthy temperament. No matter how hard you try, if you don't get any results, or if you constantly linger in place and exhaust energy no matter how hard you try, like pouring water into the poison underneath, there is a high possibility that shadows are the cause and hold your ankles. Acknowledging that you have a dark side, that is, a shadow, and accepting it as another self can reduce or escape the pain caused by the shadow.

Based on the above survey results, it can be presented as shown in Table 1 below.

Table 1. Presentation of survey results

In at least one embodiment of the present invention, the product curation step (step S135) curates products based on nxm product groups combined with n types according to temperament and m levels (steps) based on SD. It includes the step of.

For example, the product curation step (step S135) includes curating products based on 60 product groups combined at 12 types according to temperament and 5 levels based on SD.

In at least one embodiment of the present invention, the user reaction information includes a click rate for a presented product, a time spent on the page where the product is presented, a storage rate of the presented product, a recommendation rate of the presented product, a purchase rate of the presented product, and the presented product. It includes at least one of the rate of record purchase reviews for.

In at least one embodiment of the present invention, the second data storage step (step S120) includes a first creation step of creating a first product group list and a first service group list for each of twelve types, and a second data storage step for each of five characteristics. The second creation step of creating a product group list and a second service group list, a first product group list, a first service group list, a second product group list, and a second service group list, and a data table to correspond to the type and characteristic of the user. And a third writing step of writing, and writing an item selection guide in consideration of the user's taste and preference.

In at least one embodiment of the present invention, the product curation step (step S135) includes selecting a product suitable for a user through an item selection guide, matching the selected item to a data table, and user information And selecting a plurality of products and services as items to match the result value of matching the qualitative data analyzed by the survey with the data source.

In at least one embodiment of the present invention, the cyclical refinement implementation step (step S150) includes a reliability update step of updating the data reliability based on the user response information collected in the second information collection step (step S140), and the updated An item reselection step of reselecting an item based on data reliability, and a step of repeating the first creation step, the second creation step, and the third creation step based on the results of the reliability update step and the item reselection step to update the data source Includes.

For example, since the keyword selected in the questionnaire 2 is "passion", the worldview, values, and incentives of the level of consciousness (passion = Red) corresponding to the first priority keyword are presented as shown in Table 2 below.

Table 2. Worldview, Value, and Incentive of Consciousness Level (Passion = Red)

For the spectrum of consciousness corresponding to the keyword selected in the questionnaire 1 (e.g./passion (red), practicality (orange), personality (red), analysis (orange), spiritual sense (magic)), incentives for each level of consciousness are classified as a second group Present as

In at least one embodiment of the present invention, the type of user is selected based on the date of birth of the user. The keywords used in the survey are selected according to the level of consciousness (level) classified by the Spiral Dynamics theory, and the keywords suitable for values and world views, cultural dispositions and attitudes, behavior types, etc. are selected and stored in the data source.

-Magical worldview level keywords: instinct/sex drive/desire/fantasy/fairy tale/magic (alcohol)/transformation/camouflage/luck/mystery/premonition/intuition/prophecy/natural sympathy/purple

-Heroic worldview level keywords: strength/battle/warrior/victory/adventure/passion/courage/exploration/idol/command/obedience/narcissism/wildness/individuality/repulsive/drive/extreme movement/physical superiority/elite consciousness

-Mythical Absolute Worldview Keywords: stability/order/tradition/protection/rules/courtesy/faith/friendship/responsibility/ethnicity/patriotic/faith/temperance/management/comrades/colleagues/control

-Rational scientific worldview keyword: Reason/Logic/Analysis/Practicality/Criticism/Liberalism/Individualism/Capital/Asset/Knowledge/System/System/Middle class

-Ecological and pluralistic worldview Keywords: caring/sharing/distribution/participation/solidarity/equity/diversity/connection/network/organism/global environment/public interest/fairness/sharing/in addition/together/companion

In at least one embodiment of the present invention, the questionnaire keyword selection is performed by randomly selecting, for example, 5 to 10 keywords for each level of consciousness (level) stored in the data source, and presenting a total of 25 to 50 keywords, Encourage them to select 5 to 10 keywords that are suitable for expressing their current state, culture, attitude, and literacy. Then, among the selected keywords, choose one of the keywords that is most suitable for revealing your status.

The distribution of keywords selected as a result of answering the questionnaire by level of consciousness (level) is measured. For example, if 25 keywords were presented, one keyword belonging to the magical worldview, two heroic worldviews, and two mythical absolute worldviews were selected. The level of consciousness is considered to be based on a heroic worldview, followed by a mythical absolute worldview, followed by a magical worldview, and matched with the data source to match the worldview and values, cultural disposition and attitude according to the level of consciousness (level). , Behavioral patterns, etc.

The data source according to at least one embodiment of the present invention includes 12 innate human types by birth month and date as shown in Table 3 below.

Table 3. Twelve congenital human types

The data source according to at least one embodiment of the present invention includes values and world views according to the level of consciousness (level) as shown in Table 4 below.

Table 4 Values and worldview according to level of consciousness (level)

In at least one embodiment of the present invention, the first information collection step (step S130) includes the user's personal literacy and attitude, working method, suitable work and occupation group, innate talent (Talent) and trap (Pitfall), and shadow. It includes the steps of collecting (Shadow) and Persona, main themes and areas of interest, worldview, values, preference products and services, cultural taste, consumption tendency, level of consciousness and state.

In at least one embodiment of the present invention, the first information collection step (step S130) is to grasp the area of interest, the level of consciousness, and the state of interest through the analysis of the frequency and key keywords of words used in postings posted by users online. Includes steps.

By analyzing the keywords of users who engage in SNS activities, it is possible to grasp the user's temperament, personality, and propensity, as well as areas of major interest, level of consciousness, and status without going through a survey. According to AQAL (All Quadrants All Level) of Integral Theory, all existing areas are divided into four areas (All Quadrants) as follows, and the criteria are individual, group, and exterior (visible area/measurement). Possible area) The inner surface (invisible area/area to be analyzed).

1. Object exterior: substance/body/behavior/information/records, etc.

2. Inside the entity: Consciousness/Mind/Emotion/Emotion/Knowledge, etc.

3. Inside the group: relationship/conversation/communication/culture, etc.

4. Group exterior: It can be divided into work/institution/system/society/environment.

The four domains form a complex system through interaction, and everything that exists has the properties of these four domains at the same time. When looking at a human individual, the body corresponding to the outer surface of the individual, the consciousness corresponding to the inner surface of the individual, the inner body of the group that communicates or communicates (the inner side of each person can only be understood through dialogue or written writing), and duties as a member of society. At the same time, you will have a group exterior to work. Each individual has a different degree of development in four areas, and when looking at the languages spoken by everyone, the user's unconscious mechanism, inner (mind) state, level of consciousness, appropriate work area and practical ability, cultural code, and worldview are included. Can be seen.

On the other hand, there are languages that represent unique values, development lines, and levels (steps) in each of the four areas, and according to the Spiral Dynamics theory, languages that are mainly used for each level of development (step) can be known. Social psychologist Clare W. Graves proposed the theory of Spiral Dynamics, a model of'biological-psychological-cultural-social' consciousness development, seeing that social or social factors have a decisive influence in the process of human and culture evolution. . According to this theory, human consciousness develops through a magical-self-centered, heroic-traditional, mythological-scientific, rational-ecological-integrative process, and the worldview and values are formed accordingly, and is used according to the worldview and values. It has been shown through clinical trials and examples that the language and behavior patterns are different. Therefore, by analyzing the languages expressed by the user on social media (SNS), his level of consciousness and state, world view, values, and behavior type can be known.

For example, the words that users frequently use are passion/success/marketing sales/fighting/must/confidence expressions/traditional patriarchal leadership, etc., and words that reveal state of mind, knowledge, and cultural level are less frequently used. If the user's level of consciousness is centered on the worldview that values power and traditional order, the main areas of interest are work and work, and the culture and mind areas can be relatively neglected.

Before analyzing or interpreting the keywords frequently used by users on SNS, keywords unique to four domains are classified and stored by type according to innate genetic temperament, acquired characteristics, and level of consciousness, and used as source data for AI machine learning. . In this keyword, not only nouns, but also positive and negative adjectives and verbs representing the state of consciousness and emotion are collected and classified, stored as source data, and the criteria for analyzing or interpreting the frequency of the language used by the user and the number of words used in each domain. Use it as.

Through analysis of the frequency and key keywords of words used in posts or postings posted by users, it identifies areas of major interest, level of consciousness, and status. As a theoretical basis to be applied here, value differentiation by domain by AQAL (All Quadrants All Level) of integration theory and distribution of needs and desires according to each domain's value are presented.

In addition, keyword classification by the existing big data analysis method and incentive compatibility data are classified and stored according to temperament, personality, and disposition. After that, we identify the language and image that the user frequently uses, the characteristics of the community group in which the user is active, the preference of products and services, and the cultural code, and integrate the results of a questionnaire applied with Spiral Dynamics theory and a psychological experiment that applied the unconscious mechanism. It is used as source data for AI machine learning algorithms through psychological interpretation.

The source data of the AI machine learning algorithm includes user's member information, analysis of keywords frequently used in SNS and community activities, and analysis of results of surveys and psychological experiments. It is designed to identify unconscious mechanisms and conscious behavior types that form personality such as behavioral induction factors, and through this, data is classified and stored according to the user's innate genetic type and acquired characteristics. . The data classified and stored by AI machine learning are used in the same way to classify new users by type and to curate appropriate incentives. In addition, the algorithm of AI machine learning presents the user's identity and image with their identity and image as an avatar as an avatar, so that they can do various SNS activities and shopping without having to log in or sign up with a real name. can do. In other words, the ID and character avatar presented by the AI machine learning algorithm are a unique integrated ID of the user, and a security authentication solution is additionally installed so that the effect of real name authentication can be seen.

The sub-components of the unconscious mechanism and conscious behavior type that form personality such as the user's Temperament, Character, and Behavioral Induction factors include literacy and attitude, working style, and appropriate work and occupation groups. , Talent and Pitfall, Shadow and Persona, Main Theme and Interest, Worldview, Values, Favorite Products and Services, Cultural Taste, Consumption Orientation, Consciousness Level and State, etc. This includes.

In the source data required for AI machine learning algorithm design, unconscious mechanisms and integrated psychological interpretation criteria and clues to classify by type are presented first, and these criteria and clues collect, interpret, classify, and store user's qualitative and unstructured data. It is applied correctly.

The source data of incentive curation by AI machine learning algorithm is first coded to correspond to the type and characteristics of users, and then classified into a data table. For example, if 12 types and 5 characteristics are combined by gender and age group, at least 12x5x2x6 = 720 products and services can be classified to optimize incentive compatibility. In addition, in order for companies that provide incentives to increase the click-through rate and purchase conversion rate, which are the criteria for sponsoring or advertising based on the user's data, the user's data is updated through continuous monitoring, response rate, and satisfaction survey, etc. The data collected in is reinterpreted by a recursive iteration algorithm.

In at least one embodiment of the present invention, the incentive curation process is as follows, for example.

1. Classify products that are suitable for decision-making methods, purchase patterns, major interests, preferred products, products, colors, atmosphere, etc. according to behavior inducing factors of each type determined by date of birth, and then subdivide these into data by gender and age. Save it to the source.

2. Classify products suitable for values and worldviews, cultural tendencies and behavioral types according to the level of consciousness (level) and store them in the data source.

3. Curate multiple products by type determined by date of birth and level of consciousness (level) determined by questionnaire responses from the data source and select one.

4. In the case of analyzing keywords by collecting languages frequently used by users on social media (SNS), the frequency is measured by matching keywords that match or are similar to the keywords stored in the data source by using a semantic search technique without a separate questionnaire. After determining the main interests and level of consciousness (level), incentive curation is presented by the method described above.

Table 5 below shows an example of creating data sources for each type (human type keyword), taking Aries (3/21~4/20) as an example.

Table 5. Examples of data sources by type for Aries (3/21-4/20)

Table 6 below shows examples of data sources by characteristic (personality/level of consciousness).

Table 6. Data sources by characteristic (personality/level of consciousness)

In at least one embodiment of the present invention, an example of product classification according to the level of consciousness (level) classified by the Spiral Dynamics theory is shown in Table 7 below.

Table 7. Product classification by level of consciousness (level) (incentive package)

In at least one embodiment of the present invention, a user who has been presented with a plurality of incentive curations analyzes the result of selecting an incentive product or service, and presents an additional questionnaire, product preference by type and level of consciousness, satisfaction with the selected product, and additional By repeating the process of reflecting the incentive you want to select, an appropriate price point, and additional product groups to be requested in the user data source, you can not only curate more accurately incentives, but also continuously increase the reliability of the data. .

The cyclical elaboration process of incentive curation will be sequentially described as follows.

1. Make a list of preferred product groups and service groups for each of 12 types.

2. Make a list of suitable product groups and service groups for each of the five characteristics.

3. Create an item selection guide that considers users' tastes and preferences.

4. Match the selected item to the data table by type and characteristic.

5. Recommend multiple incentive products and services classified according to the result value of matching user information or qualitative data analyzed by questionnaire with data source.

6. Reliability data (click-through rate/curation suitability/purchasability for unacceptable products and services, etc.) are monitored for follow-up activities promised upon acceptance of incentives, such as reviews of incentive products and services and responses to survey Update.

7. Reselect and present additional incentive curation products and services according to the reliability of follow-up activities.

8. Repeat the steps 1 to 3 to update the data agreed with the user.

In at least one embodiment of the present invention, an example of recommending a community by type and a group by interest is as follows.

Community: Sun / Moon / Mercury / Venus / Mars / Jupiter / Saturn / Uranus / Neptune / Pluto

Groups by Interest: Linked with incentives

Magic Group: Dance/Music/Action, Installation Art/Nature, Mental Area

Power Group: Game / Fashion / Design / Paint Art / Workshop / Craft / Interior / Architecture / Space, Creative Realm

Order Group: Leadership / Organization / Administration, Management, Politics / Small Business / Local, Relationship Area

Autonomy Group: IT / Big Data / AI / Blockchain / Startup Venture Company / Science, System Area

Green Group: Philosophy of Humanities / Social Economy / Ecological Environment / Urban Regeneration / Network, Public Domain

4 is a functional block diagram of an unconscious mechanism and conscious behavior type profile device 400 according to at least one embodiment of the present invention.

As shown in FIG. 4, the unconscious mechanism and conscious behavior type profile device 400 according to at least one embodiment of the present invention includes a first data storage unit that creates a data source and stores it in the storage device 415 ( 410), a second data storage unit 420 that stores incentive suitability data in the storage device 415, and collects information on the user's personal temperament, personality, and behavior inducing factors, and personal consciousness level and state and behavior type information. 1 An information collection unit 430, a product curation unit 435 that curates a product suitable for a user, a second information collection unit 440 that collects user reaction information indicating a user's reaction to the product, and product recommendation It includes a cyclical refinement execution unit 450 that performs positive feedback on the algorithm.

The first data storage unit 410 includes keywords unique to four areas (All Quadrants) including the outer surface of the individual, the inner surface of the individual, the outer surface of the group, and the inner surface of the group, by type according to innate and genetic temperament, and by acquired characteristics. , And classified and stored by level of consciousness to create a data source and store it in the storage device 415.

The second data storage unit 420 stores incentive suitability data according to the classification of keywords in the data source, personality including temperament, character, and behavioral induction factors of the user. ) Are stored in the storage device 415 for each of the unconscious mechanisms and conscious behavior types that form.

The first information collection unit 430 collects astrology-based personal temperament, personality, and behavior inducing factor information, and Spiral Dynamics-based personal consciousness level, state, and behavior type information from the user.

The product curation unit 435, the personal temperament, personality, and behavior inducing factor information, personal consciousness level and state and behavior type information collected by the first information collection unit 430, and the second data storage unit 420 Based on the stored incentive suitability data, products suitable for users are curated through a preset product recommendation algorithm.

The second information collection unit 440 collects user reaction information indicating a reaction of a user who has been curated of a product to a product.

The cyclical elaboration execution unit 450 performs cyclical elaboration (Positive Feedback) on the product recommendation algorithm based on the user reaction information collected by the second information collection unit 440.

In at least one embodiment of the present invention, the unconscious mechanism and conscious behavior type profile device 400 is a community group recommendation unit 455 that recommends a suitable community group to a user based on the collection result of the first information collection unit 430. ) And a third information collection unit 460 that collects activity information in the user's community group. The third information collection unit 460 inputs the collected activity information to the cyclical sophistication execution unit 450 as data for cyclical sophistication.

In at least one embodiment of the present invention, the community group recommendation unit 455 presents an ID representing a user's identity and image, and a character by type and characteristic as an avatar.

In at least one embodiment of the present invention, the unconscious mechanism and conscious behavior type profile device 400 is a small group recommendation unit that recommends a small group having similar interests to the user based on the collection result of the first information collecting unit 430 ( 465) and a fourth information collection unit 470 that collects activity information in a small group of users. The fourth information collection unit 470 inputs the collected activity information to the cyclical sophistication execution unit 450 as data for cyclical sophistication.

In at least one embodiment of the present invention, the small group recommendation unit 465 presents an ID representing the identity and image of a user, and a character by type and characteristic as an avatar.

In at least one embodiment of the present invention, the first information collection unit 430 includes astrological-based personal temperament, personality, and behavior inducing factors information from the user through a survey, and the level and state of personal consciousness based on spiral dynamics. Collect behavior type information.

The specific content of the survey used by the first information collection unit 430 to collect astrological-based personal temperament, personality, and behavior inducing factor information and spiral dynamics-based personal consciousness level and state and behavior type information from the user is described in the above. It is the same as the questionnaire survey in the description of one method, so the redundant description is omitted.

In at least one embodiment of the present invention, the first information collection unit 430 grasps the area of interest, the level of consciousness, and the state of interest through analysis of the frequency and key keywords of words used in postings posted by the user online.

In addition, since the contents of the method description described above are equally applied to the device, duplicate descriptions are omitted.

As described above, according to at least one embodiment of the present invention, personality such as temperament, character, and behavioral induction factors of a user based on psychological theory is formed. It can provide a way to profile the unconscious mechanisms and types of conscious behavior.

In addition, according to at least one embodiment of the present invention, it is possible to provide an apparatus for profiling an unconscious mechanism and conscious behavior type that forms personality such as a temperament, personality, and behavior inducing factor of a user based on a psychological theory.

In addition, according to at least one embodiment of the present invention, purchasing activity information is collected through customized product curation from users classified using a regular taste collection structure, and based on the result of a profile using the collected purchasing activity information. It is possible to provide a cyclical elaboration platform that updates taste information based on activity information in the community by recommending communities and interest groups suitable for users and inducing active community activities.

In addition, according to at least one embodiment of the present invention, the temperament and personality of the user (member customer) presented by AI machine learning by using personal qualitative data and unstructured data interpreted by unconscious mechanisms and integrated psychology as source data. By presenting products and services suitable for the unconscious mechanisms and conscious behavior types that form personality, such as behavior inducing factors, as incentive curation, users' click-through rates and purchase conversion rates can be dramatically increased, which is the product of companies that provide the incentives. It can reduce the advertising cost of business and services, and increase sales.

In addition, according to at least one embodiment of the present invention, by allowing the user to select the privacy disclosure range by himself and giving the user the right to update the user's data, data is prevented from violating personal information protection laws or legal compliance matters. It has the effect of increasing the value of. In addition, by giving users the right to decide on data transactions, users can earn profits from providing data by making free transactions between users and users and between users and companies without violating the Personal Information Protection Act. Through this process, users can increase their satisfaction and reliability for the products and services they choose, and accordingly, there is an effect of maintaining and growing their loyalty to continuous community activities and incentive curation services. This can increase the accuracy of AI deep learning algorithms to solve users' needs and desires.

Although at least one embodiment of the present invention has been described with reference to the accompanying drawings, those of ordinary skill in the art to which the present invention pertains to implement the present invention in other specific forms without changing the technical spirit or essential features. You can understand that it can be. Therefore, it should be understood that the embodiments described above are illustrative and non-limiting in all respects.

400: Unconscious Mechanism and Conscious Behavior Type Profile Device
410; First data storage unit
415: storage device
420: second data storage unit
430: first information collection unit
435: product regulation unit
440: second information collection unit
450: cyclical elaboration department
455: Community Group Recommendations
460: third information collection unit
465: Small group recommendation
470: fourth information collection unit

Claims (16)

Data source by categorizing and storing unique keywords in four domains (All Quadrants) including the exterior of the entity, the interior of the entity, the exterior of the group, and the interior of the group by type, acquired trait, and level of consciousness according to innate and genetic temperament. A first data storage step of creating and storing the data;
Incentive suitability data according to the classification of the keywords in the data source, the user's temperament (Temperament), personality (Character), and behavioral induction factors (Behavioral Induction factors) including personality (personality) forming the unconscious mechanism and conscious A second data storage step of storing each behavior type;
A first information collection step of collecting astrology-based personal temperament, personality, and behavior inducing factor information, and Spiral Dynamics-based personal consciousness level, state, and behavior type information from the user;
Pre-set product recommendation based on the personal temperament, personality, and behavior inducing factor information collected in the first information collection step, the personal consciousness level, state, and behavior type information, and the incentive suitability data stored in the second data storage step A product curation step of curating a product suitable for the user through an algorithm;
A second information collection step of collecting user reaction information indicating a reaction of the user who has been curated of the product to the product; And
A cyclical refinement implementation step of performing positive feedback on the product recommendation algorithm based on the user response information collected in the second information collection step
Having,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 1,
The first information collecting step includes collecting the personal temperament, personality, and action inducing factor information, and the personal consciousness level, state, and behavior type information from the user through a survey,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 1,
The first information collecting step includes collecting the user's main interest area and the level of consciousness and state on-line,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 3,
The first information collecting step includes the step of grasping the main interest area and the level of consciousness and state through analysis of the frequency and key keywords of words used in the posting posted by the user on-line,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method according to any one of claims 2 to 4,
A community group recommendation step of recommending a suitable community group to the user based on a result of the first information collecting step;
A third information collecting step of collecting activity information of the user in the community group; And
Further comprising the step of inputting the activity information collected in the third information collecting step as data for the cyclical refinement,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 5,
The community group recommendation step includes the step of presenting an ID representing the identity and image of the user and a character by type and characteristic as an avatar,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method according to any one of claims 2 to 4,
A small group recommendation step of recommending a small group having a similar interest to the user based on a result of the first information collecting step;
A fourth information collecting step of collecting activity information of the user in the small group; And
Inputting the activity information collected in the fourth information collecting step as data for the cyclical refinement
Further comprising,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 7,
The small group recommendation step includes the step of presenting an ID representing the identity and image of the user and a character by type and characteristic as an avatar,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 2,
The above survey,
Astrological results divided into twelve temperaments, a first questionnaire step consisting of gender characteristics divided into two, and
Including a second survey step consisting of spiral dynamics divided into five steps,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 9,
The first questionnaire step includes inputting the user's date of birth and gender, and determining a temperament value of the astrological result divided into twelve temperaments and the gender characteristic divided into two,
The second questionnaire step includes determining an SD disposition value through a psychological test for measuring an SD consciousness level,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 10,
The psychological test is the step of defining nouns and adjectives representing each level of consciousness based on the theory of spiral dynamics, presenting a plurality of words randomly arranged to the user, and selecting a predetermined number of words suitable for the user. Containing,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 11,
The step of determining the SD propensity value includes determining the SD propensity value of the user by assigning a predetermined score to each SD step represented by each word selected by the user and assigning a weight to the word having the highest suitability. ,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 1,
The product curation step includes curating a product around nxm product groups combined at n types according to the genetic temperament and m levels based on the spiral dynamics,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 1,
The user reaction information includes at least one of a click rate for the product, a time spent on the page where the product is presented, a storage rate for the product, a recommendation rate for the product, a purchase rate for the product, and a record rate of purchase reviews for the product. Included,
Methods of profiling unconscious mechanisms and types of conscious behavior. The method of claim 2,
The second data storage step,
A first creation step of creating a first product group list and a first service group list for each of twelve types,
A second creation step of creating a second product group list and a second service group list for each of the five characteristics,
A third creating step of creating a data table for the first product group list, the first service group list, the second product group list, and the second service group list to correspond to the type and characteristic of the user, and
Creating an item selection guide in consideration of the user's taste and preference
Including,
The product curation step,
Selecting a product suitable for the user through the item selection guide,
Matching the selected item to the data table, and
Selecting a plurality of products and services as the items so that the user's information and the qualitative data analyzed by the survey are matched with the data source to match the result value
Including,
The cyclical elaboration implementation step,
A reliability update step of updating data reliability based on the user response information collected in the second information collection step,
An item reselection step of reselecting the item based on the updated data reliability, and
Updating the data source by repeating the first creating step, the second creating step, and the third creating step based on the results of the reliability update step and the item reselection step
Containing,
Methods of profiling unconscious mechanisms and types of conscious behavior. Data source by categorizing and storing unique keywords in four domains (All Quadrants) including the exterior of the entity, the interior of the entity, the exterior of the group, and the interior of the group by type, acquired trait, and level of consciousness according to innate and genetic temperament. A first data storage unit that creates and stores the data in a storage device;
Incentive suitability data according to the classification of the keywords in the data source, the user's temperament (Temperament), personality (Character), and behavioral induction factors (Behavioral Induction factors) including personality (personality) forming the unconscious mechanism and conscious A second data storage unit that stores each behavior type in the storage device;
A first information collection unit that collects astrology-based personal temperament, personality, and behavior inducing factor information, and Spiral Dynamics-based personal consciousness level, state, and behavior type information from a user;
Pre-set product recommendation based on the personal temperament, personality, and behavior inducing factor information collected by the first information collection unit, the personal consciousness level, state, and behavior type information, and the incentive suitability data stored in the second data storage unit A product curation unit for curating a product suitable for the user through an algorithm;
A second information collection unit that collects user reaction information indicating a reaction of the user who has been curated of the product to the product; And
A cyclical refinement implementation unit that performs positive feedback on the product recommendation algorithm based on the user response information collected by the second information collection unit.
Having,
Device for profiling unconscious mechanisms and types of conscious behavior.

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