KR20210027751A - Online-marketing system using network including plural carrier, based on social network service system and method thereof - Google Patents

Abstract

The present invention relates to a social network service system (SNS)-based online marketing system using a network composed of multiple upper carriers according to a relative position of information delivery and a marketing method using the same. The online marketing system includes a first processing unit, a second processing unit, and a third processing unit.

Description

Online-marketing system using network including plural carrier, based on social network service system and method thereof

The present invention relates to an online marketing system using a network composed of a plurality of forwarders based on a social network service system and a marketing method using the same. The present invention relates to an online marketing system capable of promoting product sales by distributing a preset reward to the upper deliverer and one or more lower deliverers at a certain rate or in a certain amount, and a method using the same.

Social network service (SNS) refers to a service that allows people to form a personal network through online media such as the Internet, and a specific example is various personal blogs that are popular in recent years, It refers to online services such as Cyworld mini-homepage, Facebook, Twitter, Myspace, and LinkedIn. In particular, in recent years, such a social network service allows the user to directly or indirectly open a homepage, such as the past homepage, to be visited by other users or other people who have formed a personal network with the user to check the contents. Breaking away from the static method, when a user directly enters a short or long message in a certain space owned or managed by the user, the message is sent to other users (e.g., friends) who form a certain personal network with the user. , Social network services using a pushing method that are automatically transmitted and initiated to the user and other users constituting a certain human network such as a neighbor, a village, a follower, etc. are increasing.

The technical problem to be achieved by the present invention is to solve the conventional problems and demands as described above, and when more than one lower forwarder purchases the same product as the product purchased by the higher forwarder, the higher forwarder and the plurality of lower forwarders For one purpose, it is possible to distribute advertisements or promotions for products, services, events, etc. quickly and widely through the customer, that is, the forwarder and the social network network of the forwarder, by distributing a preset reward at a certain rate or in a certain amount. do.

The present invention was conceived to solve the above problems, and a plurality of terminals through which information is input/output from a plurality of external forwarders are formed in a hierarchical tree structure, Information processing such as a terminal network through which information can be continuously transmitted directly to the terminal or through a server such as an external server, and a server capable of transmitting and receiving information using the plurality of terminals and wired/wireless communication networks, and processing the information An online marketing method based on a social network service system running in a system including a medium is presented. Here, the terminal includes all types of information communication media capable of input/output and transmission/reception of information such as a desktop computer, a portable computer, a cellular phone, a smart phone, or a tablet PC.

The present invention provides an online marketing system using a network consisting of a plurality of forwarders based on a social network service system as described above, and a marketing method using the same. It becomes possible for information about, in particular advertising or promotion, to be delivered more quickly and widely than in conventional advertising methods.

Hereinafter, a preferred embodiment of the present invention will be described with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention. However, in describing the present invention, it should be noted in advance that the following description and drawings are only for describing and expressing a preferred embodiment of the present invention, and are not intended to limit the scope of the present invention.

In order to describe the present invention in detail through the drawings of FIGS. 1 to 6, the present specification,

(1) First, the terms used in the present invention are summarized with reference to FIG. 1

(2) An online marketing system according to an embodiment of the present invention will be described with reference to FIG. 2,

(3) An online marketing system according to another embodiment of the present invention will be described with reference to FIG. 3. And

(4) In an embodiment of the present invention with reference to FIG. 5, an online marketing method using an online marketing system according to an embodiment of the present invention will be described,

(5) An online marketing method using an online marketing system according to another embodiment of the present invention will be described with reference to FIG. 6.

(1) As described above, the conventional social network service system enables the formation of a human network between people through online media such as the Internet, and mediates the transmission of information between people.

An example conceptually representing a structure in which information is transmitted based on such a social network is shown in FIG. 1.

1 is a simplified representation according to the purpose necessary to aid understanding of the present invention, which will be described later, but each user's terminal transmits information in any other direction, not in a specific direction, if a human network is configured with each other. It is self-evident.

Referring to FIG. 1, the flow of information in the social network constituting the above-described constant human network is the information generated by the terminal (10, or the creator of the first information or the first sender) of the top-level sender of information. A second sender's terminal 20 having a relationship (r) with the top sender, etc., and a second sender through a direct visit to the home page of the top sender of the second sender 20 or through automatic or separate manipulation ( It is transmitted through a method such as transmission to the account of 20) or the homepage. The transmitted information is transmitted to the third forwarder 30 through the same method, and is continuously transmitted to the nth forwarder 40. In this way, the information generated by the highest level messenger, etc., is rapidly spread.

In the present invention, in the transmission of information using such a human network, a side that delivers information is defined as an upper sender, and a side that receives information transmitted from the upper sender is defined as a lower sender. That is, in the relationship between the first forwarder 10 and the second forwarder 20, the first forwarder 10 becomes an upper forwarder, and the second forwarder 20 becomes a lower forwarder.

Therefore, the distinction between upper and lower forwarders is not clearly distinguished, but rather is determined relative to the location of the forwarder, that is, whether it is the side that sends or receives the information, and one forwarder can play the role of both the upper and lower forwarders. Alternatively, it may play only the role of one of the upper and lower carriers.

In addition, as described above, in the process of transmitting information through the network, information is transmitted from the highest sender (10, first sender) to an arbitrary sender (40, nth sender) through a certain number of senders. The number of messengers involved in the transmission of information is defined as the hierarchical depth. That is, the hierarchical depth from the highest-level transmitter to the n-th transmitter is defined as n.

Hereinafter, an online marketing system using a network composed of a plurality of messengers based on a social network service system and a marketing method using the same will be described in detail below.

(2) Hereinafter, with reference to FIG. 2, for an overall configuration for an online marketing system and method using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention in an embodiment of the present invention. I will explain.

2 is an overall configuration diagram for an online marketing system and method using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention.

Referring to FIG. 2, in an embodiment of the present invention, an online marketing system using a network composed of a plurality of forwarders based on a social network service system includes an information processing device such as one or more servers ( 100), characterized in that it comprises at least one terminal (200, 300) that is connected to the information processing device through a wired or wireless communication network and capable of transmitting and receiving certain data.

Here, in the present invention, the information processing device transmits and receives data to and from the terminals 200 and 300, or performs an online transaction for a product or service according to a purchase request signal received from the terminals 200 and 300, or , Comparing the second product information transmitted to the forwarder by the upper forwarder to the previously stored forwarder with the first product information to determine whether the condition is satisfied, or to a preset distribution criterion for a preset reward Accordingly, it may include a portion, a unit, or a device that determines a reward distribution ratio or a reward distribution amount for the upper carrier and the carrier. These parts, units or devices will be described in detail in (3) and (4).

The one or more terminals 200 and 300 are terminals of transmitters that form a human network with each other on the basis of a social network service system, and in detail, to a plurality of complexes where information is input/output from a plurality of external transmitters. It is transmitted through a method such as direct visit or transmission to the account of the second forwarder 20 or to the homepage through automatic or separate manipulation. The transmitted information is transmitted to the third forwarder 30 through the same method, and is continuously transmitted to the nth forwarder 40. In this way, the information generated by the highest level messenger, etc., is rapidly spread.

In the present invention, in the transmission of information using such a human network, a side that delivers information is defined as an upper sender, and a side that receives information transmitted from the upper sender is defined as a lower sender. That is, in the relationship between the first forwarder 10 and the second forwarder 20, the first forwarder 10 becomes an upper forwarder, and the second forwarder 20 becomes a lower forwarder.

Therefore, the distinction between upper and lower forwarders is not clearly distinguished, but rather is determined relative to the location of the forwarder, that is, whether it is the side that sends or receives the information, and one forwarder can play the role of both the upper and lower forwarders. Alternatively, it may play only the role of one of the upper and lower carriers.

In addition, as described above, in the process of transmitting information through the network, information is transmitted from the highest sender (10, first sender) to an arbitrary sender (40, nth sender) through a certain number of senders. The number of messengers involved in the transmission of information is defined as the hierarchical depth. That is, the hierarchical depth from the highest-level transmitter to the n-th transmitter is defined as n.

Hereinafter, an online marketing system using a network composed of a plurality of messengers based on a social network service system and a marketing method using the same will be described in detail below.

(2) Hereinafter, with reference to FIG. 2, for an overall configuration for an online marketing system and method using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention in an embodiment of the present invention. I will explain.

2 is an overall configuration diagram for an online marketing system and method using a network composed of a plurality of forwarders based on a social network service system according to an embodiment of the present invention.

Referring to FIG. 2, in an embodiment of the present invention, an online marketing system using a network composed of a plurality of forwarders based on a social network service system includes an information processing device such as one or more servers ( 100), characterized in that it comprises at least one terminal (200, 300) that is connected to the information processing device through a wired or wireless communication network and capable of transmitting and receiving certain data.

Here, in the present invention, the information processing device transmits and receives data to and from the terminals 200 and 300, or performs an online transaction for a product or service according to a purchase request signal received from the terminals 200 and 300, or , Comparing the second product information transmitted to the forwarder by the upper forwarder to the previously stored forwarder with the first product information to determine whether the condition is satisfied, or to a preset distribution criterion for a preset reward Accordingly, it may include a portion, a unit, or a device that determines a reward distribution ratio or a reward distribution amount for the upper carrier and the carrier. These parts, units or devices will be described in detail in (3) and (4).

The at least one terminal (200, 300) is a terminal of transmitters constituting a human network with each other based on a social network service system, and in detail, a plurality of terminals through which information is input/output from a plurality of external transmitters.

The present invention has been illustrated and described with reference to preferred specific embodiments as described above, but the scope of the present invention is not limited to the above-described embodiments, and should be interpreted by the appended claims. In addition, the present invention It should be noted that various modifications and improvements within the range of equality by those of ordinary skill in the art using the basic concept of the present invention belong to the scope of the present invention.

Claims (4)

A plurality of terminals to which information is input and output from a plurality of external forwarders are formed in a hierarchical tree structure, and among the plurality of forwarders, a terminal of an upper forwarder to a terminal of a lower forwarder is directly or through an external SNS server (social network service server). A social network service system (SNS, a social network service system running on a system including a terminal network through which information can be continuously transmitted and an information processing medium capable of transmitting and receiving information using a wired/wireless communication network with the plurality of terminals, and processing the information. social network service system) based on the online marketing method, wherein a first terminal of a sender who has received information about a product from an upper sender sends a first purchase request signal for the product to the information processing medium. Transmits to the transmission/reception unit, and performs a transaction for the first product according to the first purchase request signal by the first processing unit of the information processing medium, and the first product information or the first product information on the first product The first transaction information for the first product is stored in an internal or external storage space, and the stored first product information or the first product information and first transaction information for the first product are stored in the information processing medium. A first step of transmitting to a second processing unit; The second processing unit may compare the second product information and the first product information transmitted to the forwarder by an upper forwarder with respect to the previously stored forwarder, or the pre-stored By comparing the second transaction information and the first transaction information, it is determined whether each of the pieces of information satisfies a preset requirement condition, and when each of the pieces of information satisfies a preset requirement condition, condition satisfaction data is generated and the A second step of transmitting to a third processing unit of the information processing medium; And a third step of determining, by the third processing unit, a reward distribution ratio or a reward distribution amount for the upper deliverer and the forwarder according to a preset distribution criterion for a preset reward based on the condition satisfaction data. Online marketing method using a network consisting of a plurality of forwarders based on a social network service system, characterized in that it includes. The method according to claim 1,
The second product information transmitted by the upper forwarder to the forwarder,
The online marketing method using a network consisting of a plurality of deliverers based on a social network service system, characterized in that the higher order sender is information about the second product previously purchased. The method according to claim 2,
Prior to the first step, the first processing unit of the information processing medium receives a second purchase request signal for the second product presented from the second terminal of the upper sender, and the first processing unit receives the second purchase request signal Performing a transaction for the first product presented according to, and storing the second product information in an internal or external storage space; and a plurality of forwarders based on a social network service system, characterized in that it further comprises Online marketing method using the configured network. The method according to claim 1,
The second product information transmitted by the higher-level sender to the sender includes an image of the second product, a detailed description of the second product, a price for the second product, and a home page for purchasing the second product. Online marketing method using a network consisting of a plurality of forwarders based on a social network service system, characterized in that it includes information about URL (uniform resource locator), and the like.