KR20210005297A - System for Operating Relationship Point by using Displaying History of Merchant - Google Patents

Abstract

According to the relational point operating system using the store exposure history of the present invention, in the relational point operating system which can refer to a database which stores information about a plurality of members in which SNS (Social Networking Service)-based relationships are formed and SNS-based relationship information formed between each member, and is implemented in a server capable of communicating with each member′s wireless terminal having an application for managing each member′s points, when a specific member makes a purchase at a specific store and points are accumulated according to the purchase, a predetermined point is linked and accumulated to another member who has a predetermined relationship with the specific member, so that the other member can use the linked accumulated points to encourage the specific member to visit the specific store to use the predetermined point.

Description

Relational point operation system using store exposure history {System for Operating Relationship Point by using Displaying History of Merchant}

In the present invention, it is possible to refer to a database for storing information on a plurality of members in which a relationship based on SNS (Social Networking Service) is formed and information on a relationship based on SNS formed between each member, and each having an application that manages the points of each member In a relational point operating system implemented on a server capable of communicating with a member's wireless terminal, a storage medium that stores the app-based store exposure history of each member verified through the application based on each member's application use behavior and sold at the store A self-saving customer verification unit that checks the self-saving customers who have earned points according to the purchase behavior of the product, and by reading the relationship information related to the self-saving customers through the database, form an SNS-based relationship with the self-saving customers. A relationship-forming member verification unit that first selects and groups N (N≥1) relationship-forming members, and N corresponding to the application use behavior of the grouped N relationship-forming members among the app-based store exposure history stored in the storage medium Check the app-based store exposure history for each member of the relationship between the names, and the store category similarity between the store category where the purchase occurred by the self-establishing customer and the app-based exposed store category corresponding to the app-based store exposure history for each of the N relationship-forming members. By analyzing the application usage behavior, n (1≤n≤N) relationship-forming members exposed to the store category matched with the store category in which the purchase of the self-established customer has occurred more than a specified number of times to the purchase influence of the self-established customer Through the interlocking accumulation target verification unit that secondly selects the interlocked accumulation targets that will induce the purchase based on n people, and the application use behavior, the self-establishment customer's purchase occurrence store category and the matching store category are exposed more than the specified number of times to the final In order to induce a purchase based on the purchasing influence of the self-saving customer to the selected n interlocked accumulation targets, an interlocked accumulation point calculation unit that calculates n interlocked accumulation points to be accumulated and the n interlocked accumulation targets It relates to a relational point management system using the store exposure history having an interlocking accumulating point accumulating unit that performs a procedure of accumulating the calculated n interlocking accumulating points.

Companies endlessly engage in one-way courtship operations to attract customers, but most customers ignore it. Point accumulation and discount coupons that are normally provided are typical one-way courtship operations.

With the recent advent of social commerce, the gap between customers and businesses is expected to narrow, but simply providing discount coupons through social commerce deepens the unidirectional courtship as described above, but does not close the gap. . In other words, the majority of customers who used the discount coupon through social commerce no longer visit the store that they visited once, and the above customers visit the store and make a purchase without taking advantage of the greater discount benefits after seeing the sweetness of the discount coupon. The probability of occurrence is very slim.

It is an object of the present invention to provide an application that can refer to a database storing information on a plurality of members in which a relationship based on SNS (Social Networking Service) is formed and information on a relationship based on SNS formed between each member, and to manage the points of each member In a relational point operating system implemented in a server capable of communicating with each member's wireless terminal, a storage medium and a store in which each member's app-based store exposure history verified through the application is stored based on the application usage behavior of each member The self-establishing customer verification unit that checks the self-saving customers who have earned points according to the purchase behavior of the products sold at and through the database reads the relationship information related to the self-save customers to establish the SNS-based relationship with the self-save customers. Corresponds to the application use behavior of the grouped N relationship-forming members among the relationship-forming member verification unit that first selects and groups the formed N (N≥1) relationship-forming members and the app-based store exposure history stored in the storage medium Check the app-based store exposure history for each of the N relationship-forming members, and the store category between the store category where the purchase occurred by the self-establishing customer and the app-based exposed store category corresponding to the app-based store exposure history for each of the N relationship-forming members The self-established customer purchases n (1≤n≤N) relationship-forming members exposed to the store category matched with the store category where the purchase occurred by the self-established customer through the similarity analysis and the application usage behavior more than a specified number of times An interlocking accumulation target verification unit that secondly selects n interlocked accumulation targets that will induce purchases based on influence, and through the use of the application, exposes more than a specified number of times to a store category that matches the store category where the purchase of the self-established customer occurs. In order to induce a purchase based on the purchase influence of the self-establishing customer to the finally selected n interlocked accumulating targets, an interlocking accrual point calculation unit that calculates n interlocking accrual points to be accumulated and interlocked accrual of the n persons It is to provide a relational point management system using the store exposure history including an interlocking accumulating point accumulating unit that performs a procedure of accumulating the calculated n interlocking accumulating points to a target.

The relational point management system using the store exposure history according to the present invention can refer to a database that stores information on a number of members with a relationship based on SNS (Social Networking Service) and information on the relationship based on SNS formed between each member. In a relational point operating system implemented on a server capable of communicating with each member's wireless terminal with an application for managing members' points, each member's app-based store identified through the application based on each member's application use behavior A storage medium in which the exposure history is stored and a self-saving customer verification unit that checks the self-saving customers who have accumulated points according to the purchase behavior of the products sold in the store, and the database read the relationship information related to the self-saving customers and recalled. A relationship-forming member identification unit that first selects and groups N (N≥1) relationship-forming members who have formed a relationship with self-established customers and SNS-based relationships, and the grouped N among the app-based store exposure history stored in the storage medium. Check the app-based store exposure history for each of the N relationship-forming members in response to the application use behavior of the relationship-forming members, and respond to the app-based store exposure history of the self-establishing customer's purchase occurrence store category and the N relationship-forming members. The relationship of n (1≤n≤N) people exposed more than the reference number of times specified in the store category matched with the store category where the self-saving customer's purchase occurred through the application use behavior by analyzing the store category similarity between app-based exposed store categories Matching with the store category where the purchase occurs of the self-establishing customer through the use of the application and the interlocking accumulation target confirmation unit that secondly selects the forming member into n interlocked accumulation targets who will induce a purchase based on the purchase influence of the self-establishing customer Calculate n interlocking points to be accumulated in order to induce purchases based on the purchasing influence of the self-establishing customers to the n interlinked accrual targets finally selected after being exposed to the designated store category more than the specified number of times. It characterized in that it comprises a linked saving point calculation unit and a linked saving point accumulation unit for performing a procedure of accumulating the calculated n number of linked saving points to the n number of linked saving targets.

In the relational point management system using the store exposure history according to the present invention, the interlocked accumulation point calculation unit includes a function of differentially calculating n interlocking accumulation points based on the app-based store exposure history for each of the n interlocking accumulation targets. It characterized in that it is made by doing.

In the relational point management system using the store exposure history according to the present invention, after accumulating interlocking points to each member corresponding to the interlocking accumulation target, the total value of the accumulated interlocking points accumulated to all members is designated. In order not to exceed the range, it is characterized by further comprising an interlocking point management unit that manages the accumulated value of the accumulatively accumulated interlocking point points for each member within a specified maximum value.

In the relational point management system using the store exposure history according to the present invention, the interlocking point management unit includes at least one of an expiration date, a point value, a cash value conversion discount rate, or a form conversion discount rate of the accumulated linked points accumulated for each member. By varying one, the accumulated value of the accumulated and accumulated interlocking points for each member is managed within a specified maximum value.

In the relational point management system using the store exposure history according to the present invention, the store contents corresponding to the most accumulated and accumulated link points accumulated to each member among store-specific points accumulated to each member are different store contents. It characterized by further comprising an application personalization unit for controlling the frequency of exposure of store contents to each member's application so as to be more exposed through the application.

The relational point management system using the store exposure history according to the present invention can refer to a database that stores information on a number of members with a relationship based on SNS (Social Networking Service) and information on the relationship based on SNS formed between each member. In a relational point operating system implemented on a server capable of communicating with each member's wireless terminal with an application for managing members' points, each member's app-based store identified through the application based on each member's application use behavior A storage medium in which the exposure history is stored and a self-saving customer verification unit that checks the self-saving customers who have accumulated points according to the purchase behavior of the products sold in the store, and the database read the relationship information related to the self-saving customers and recalled. A relationship-forming member identification unit that first selects and groups N (N≥1) relationship-forming members who have formed a relationship with self-established customers and SNS-based relationships, and the grouped N among the app-based store exposure history stored in the storage medium. Check the app-based store exposure history for each of the N relationship-forming members in response to the application use behavior of the relationship-forming members, and respond to the app-based store exposure history of the self-establishing customer's purchase occurrence store category and the N relationship-forming members. By analyzing the behavior-based store category similarity between app-based exposed store categories, it corresponds to the app-based store exposure history exposed more than a reference number of times specified in the store category matching the store category that matches the store category of the self-saving customer through the application use behavior. An interlocking accumulation target verification unit that secondly selects n (1≤n≤N) relationship-forming members into n interlocking accumulation targets who will induce purchases based on the purchase influence of the self-establishing customer, and the purchase of the self-establishing customer By analyzing the behavior-based store category similarity between the store category and the app-based exposed store category for each member of the N number of relationships, the final selection is based on the purchase influence of the self-scoring customers. An interlocking accumulation point calculation unit that calculates n interlocking accumulation points to be accumulated in order to induce living purchases, and an interlocking accumulation point accumulation unit that performs a procedure of accumulating the calculated n interlocking accumulation points to the n interlocking accumulation targets. It characterized in that it is provided.

In the relational point management system using the store exposure history according to the present invention, the interlocked accumulation point calculation unit includes a function of differentially calculating n interlocking accumulation points based on the app-based store exposure history for each of the n interlocking accumulation targets. It characterized in that it is made by doing.

In the relational point management system using the store exposure history according to the present invention, after accumulating interlocking points to each member corresponding to the interlocking accumulation target, the total value of the accumulated interlocking points accumulated to all members is designated. In order not to exceed the range, it is characterized by further comprising an interlocking point management unit that manages the accumulated value of the accumulatively accumulated interlocking point points for each member within a specified maximum value.

In the relational point management system using the store exposure history according to the present invention, the interlocking point management unit includes at least one of an expiration date, a point value, a cash value conversion discount rate, or a form conversion discount rate of the accumulated linked points accumulated for each member. By varying one, the accumulated value of the accumulated and accumulated interlocking points for each member is managed within a specified maximum value.

In the relational point management system using the store exposure history according to the present invention, the store contents corresponding to the most accumulated and accumulated link points accumulated to each member among store-specific points accumulated to each member are different store contents. It characterized by further comprising an application personalization unit for controlling the frequency of exposure of store contents to each member's application so as to be more exposed through the application.

The relational point management system using the store exposure history according to the present invention can refer to a database that stores information on a number of members with a relationship based on SNS (Social Networking Service) and information on the relationship based on SNS formed between each member. In a relational point operating system implemented on a server capable of communicating with each member's wireless terminal with an application for managing members' points, each member's app-based store identified through the application based on each member's application use behavior A storage medium in which the exposure history is stored, a self-saving customer verification unit that checks the self-saving customers who have accumulated points according to the purchase of products sold in the store, and the database, reads the relationship information related to the self-saving customers, The relationship between the grouping members of the relationship-forming member verification unit, which first selects and groups N (N≥1) relationship-forming members who have formed a relationship with the earned customer and SNS-based relationship, and the grouped N among the app-based store exposure history stored in the storage medium The N relationship-forming members corresponding to the application use behavior of the forming members are checked, and the app-based store exposure history of the N relationship-forming members is checked based on the category of the store where the purchase of the self-saving customer has occurred. By analyzing the similarity of the app-based store exposure behavior to the corresponding store category, n (1 ≤ n ≤ N) relationship-forming members corresponding to the app-based store exposure history exposed to at least one matched store more than a specified number of times The interlocked accumulation targets that are finally selected by analyzing the similarity between the interlocking accumulation target verification unit and the app-based store exposure behavior that secondly selects the n interlocking accumulation targets who will induce a purchase based on the purchase influence of the self-establishing customer In order to induce a purchase based on the purchase influence of the self-saving customer, an interlocking accumulation point calculation unit that calculates n interlocking accumulation points to be accumulated, and the calculated n interlocking accumulation points to the n interlocking accumulation targets Kite performing the procedure It characterized in that it comprises a dynamic lip point accumulation unit.

In the relational point management system using the store exposure history according to the present invention, the interlocked accumulation point calculation unit includes a function of differentially calculating n interlocking accumulation points based on the app-based store exposure history for each of the n interlocking accumulation targets. It characterized in that it is made by doing.

In the relational point management system using the store exposure history according to the present invention, after accumulating interlocking points to each member corresponding to the interlocking accumulation target, the total value of the accumulated interlocking points accumulated to all members is designated. In order not to exceed the range, it is characterized by further comprising an interlocking point management unit that manages the accumulated value of the accumulatively accumulated interlocking point points for each member within a specified maximum value.

In the relational point management system using the store exposure history according to the present invention, the interlocking point management unit includes at least one of an expiration date, a point value, a cash value conversion discount rate, or a form conversion discount rate of the accumulated linked points accumulated for each member. By varying one, the accumulated value of the accumulated and accumulated interlocking points for each member is managed within a specified maximum value.

In the relational point management system using the store exposure history according to the present invention, the store contents corresponding to the most accumulated and accumulated link points accumulated to each member among store-specific points accumulated to each member are different store contents. It characterized by further comprising an application personalization unit for controlling the frequency of exposure of store contents to each member's application so as to be more exposed through the application.

The relational point management system using the store exposure history according to the present invention can refer to a database that stores information on a number of members with a relationship based on SNS (Social Networking Service) and information on the relationship based on SNS formed between each member. In a relational point operating system implemented on a server capable of communicating with each member's wireless terminal with an application that manages member's points, a storage medium that stores the store exposure history exposed to each member through the application, and a store sold A self-saving customer verification unit that checks the self-saving customers who have accumulated points according to the purchase of the product, and N (which formed an SNS-based relationship with the self-saving customer by reading the relationship information related to the self-saving customer through the database) Among the grouped N relationship-forming members based on the relationship-forming member identification unit and the store exposure history, which group N≥1) members, match the category of the store where the purchase of the self-saving customer has occurred through the application. Linked accumulation target confirmation that confirms n (1≤n≤N) relationship-forming members exposed to at least one store more than a specified number of times as the n-linked accumulation targets who will induce purchases based on the purchase influence of the self-deposit customer In addition to the points accumulated to the wealth and the self-establishing customers, an interlocked accrual point calculation unit that calculates n interlocking accrual points for inducing purchases based on the purchasing influence of the self- accumulating customers to the identified n interlinked accumulating targets, and the above In order to ensure that the interlocked accrual point accumulator that performs the procedure of accumulating the calculated n interlocked accrual points to n interlocked accrual targets and the accrued interlocked accrual points are used to induce purchase by the purchasing influence of the self accruing customer And a linked saving point management unit that manages at least one of the validity period or value of the linked saving points in a range equal to or smaller than the points accumulated to the self-saving customer.

In the relational point management system using the store exposure history according to the present invention, the interlocking point management unit comprises a function of managing the value of the interlocking points accumulated to each member not to exceed a specified maximum value. It features.

In the relational point management system using the store exposure history according to the present invention, the store contents corresponding to the most accumulated and accumulated link points accumulated to each member among store-specific points accumulated to each member are different store contents. It characterized by further comprising an application personalization unit for controlling the frequency of exposure of store contents to each member's application so as to be more exposed through the application.

The relational point management system using the store exposure history according to the present invention can refer to a database storing information on a plurality of members with a relationship and relationship information formed between each member, and each provided with an application that manages the points of each member. In a relational point operating system implemented in a server capable of communicating with a member's wireless terminal, a storage medium in which store exposure history exposed to each member through the application is stored, and a self-established customer in which self-established points are accumulated according to purchase A self-saving customer verification unit to check, a self-saving information verification unit to check the store information on the store where the purchase occurred by the self-saving customer and the self-saving points accumulated to the self-saving customer, and the database A relationship-forming member verification unit that checks N (N≥1) relationship-forming members who have a relationship with the self-establishing customer, and matching the category of the purchase-occurring store among the N relationship-forming members based on the store exposure history An interlocking accumulation target verification unit that checks n (1≤n≤N) interlocking accumulation targets exposed to the designated number of stores or more, and an interlocking accumulation target that calculates n interlocking accumulation points to be accumulated for each of the n interlocking accumulation targets It characterized in that it comprises an accumulation point calculation unit and an interlocking accumulation point accumulation unit for accumulating the calculated interlocking accumulation points to the n number of interlocking accumulation targets.

According to the present invention, the relational point management system using the store exposure history further comprises an interlocking accumulation point management unit that manages the value of the interlocking points accumulated to each member not to exceed a specified maximum value. To do.

According to the present invention, the relational point management system using the store exposure history includes store contents corresponding to the most accumulated and accumulated interlocking points accumulated to each member among store-specific points accumulated to each member. And an application personalization unit for controlling the frequency of exposure of store contents to each member's application so as to be exposed more through the application than through the application.

According to the present invention, the interlocked accrual point calculation unit calculates interlocked accrual points to be equally accumulated to the n interlocked accrual targets, or is proportional to or inversely proportional to the number of times a store matching the category of the store where the purchase occurs is exposed. Thus, it is characterized in that calculating n number of interlocking accumulation points to be differentially accumulated to the n number of interlocking accumulation targets.

According to the present invention, the self-establishment points include points corresponding to a store visit, points to be accumulated in response to a purchase action, points to be accumulated corresponding to a certain percentage of the purchase amount, points to be accumulated corresponding to the customer ranking of the store, and the accumulated points It is characterized in that it comprises at least one of a point calculated as a random multiple of points, and a point corresponding to a predetermined ratio of points obtained by summing the accumulated points and the total interlocked accumulated points.

On the other hand, the relational point management method using the store exposure history according to the present invention can refer to a database that stores information on a plurality of members with a relationship and relationship information formed between each member, and includes an application for managing the points of each member. In the relational point management method executed by a server capable of communicating with a wireless terminal of each member, the step of storing store exposure history exposed to each member through the application, and self-establishment in which self-establishment points are accumulated according to purchase Checking the customer, confirming the store information on the store where the purchase occurred by the self-saving customer and the self-saving points accumulated to the self-saving customer, and the relationship with the self-saving customer by querying the database The step of checking N (N≥1) relationship-forming members in which is formed, and the store matching the category of the purchase-occurring store among the N relationship-forming members based on the store exposure history, n (1≤n≤N) checking the linked saving targets, calculating n linked saving points to be accumulated for each of the n linked saving targets, and the calculated linked saving points to the n linked saving targets It includes the step of accumulating.

According to the present invention, when a specific member generates a purchase at a specific store and points according to the purchase are accumulated, predetermined points are interlocked and accumulated to other members having a predetermined relationship with the specific member, so that the other member The advantage of inducing a visit to the specific store in order to use the linked accumulated points, and the specific member revisiting the specific store to show their purchasing influence by accumulating predetermined points to other members and making repurchase There is an advantage to induce it to occur.

1 is a diagram showing the configuration of a relational point operating system of the present invention.
2 is a diagram showing a functional configuration of a wireless terminal and an application according to the present invention.
3 is a diagram showing an implementation method for a process of checking a linked accumulation target to which linked accumulation points are to be accumulated.
4 is a diagram illustrating an implementation method for a verification process of accumulating and managing interlocking points to an interlocking accumulation target.

Hereinafter, the operating principle of a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. However, the drawings and the description to be described below are for a preferred implementation method among various methods for effectively describing the features of the present invention, and the present invention is not limited to the following drawings and description. For example, the configuration unit provided on the server side may be implemented on the terminal side, or conversely, the configuration unit provided on the terminal side may be implemented on the server side.

In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to the intention or custom of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

As a result, the technical idea of the present invention is determined by the claims, and the following examples are a means for efficiently explaining the technical idea of the present invention to those of ordinary skill in the art to which the present invention belongs. Only.

1 is a diagram showing the configuration of the relational point operating system 100 of the present invention.

In more detail, this figure 1 shows the above among members who have a relationship with the specific member when predetermined points are accumulated for the specific member by purchase of a specific member among a number of members who have a relationship through SNS (Social Networking Service). As a diagram showing a system configuration for interlocking and accumulating predetermined points linked to the accumulation of points of the specific member to one or more members who have a history of exposing the store where the purchase occurred through the application 215 of the wireless terminal 200, , If a person of ordinary skill in the art to which the present invention belongs, various implementation methods for the configuration of the relational point operating system 100 by referring to and/or modifying this Figure 1 (for example, some components are omitted, or Subdivided or combined implementation method) may be inferred, but the present invention includes all of the inferred implementation methods, and the technical features are not limited only by the implementation method shown in FIG.

The point management system 100 of the present invention can refer to a database 130 that stores information about a plurality of members and relationship information formed between each member through SNS, and an application that manages the points of each member ( It is implemented in a server capable of communicating with the wireless terminal 200 of each member having 215). The server on which the point operating system 100 is implemented may be implemented as one independent server or a combination of two or more servers, and the present invention is not limited by the physical server configuration implementing the point operating system 100.

The database 130 is a generic term for a storage device that is implemented in the SNS system and manages the relationship of members, and stores information on a plurality of members having a relationship through SNS and relationship information formed between each member. If the point management system 100 provides an SNS, the database 130 may be implemented in the point management system 100.

The member information may include member ID information and personal information (eg, name, resident registration number, date of birth, contact information, address, etc.) stored in the database 130.

The relationship information includes information identifying members with a relationship among members stored in the database 130 and information identifying a relationship formed between the flower gardens (eg, friends, acquaintances, alumni, clubs, business relationships, etc.) Include.

Members with the relationship formed own a wireless terminal 200 equipped with an application 215 for managing points of each member, and the wireless terminal 200 includes at least one of a user's smartphone, mobile phone, and tablet PC. can do. The application 215 may be downloaded from a designated application providing server and mounted on the wireless terminal 200.

The point management system 100 communicates with an affiliated store device 180 (eg, an affiliated store terminal or affiliated store server) provided in a purchase generating store where a customer's purchase corresponding to the member information stored in the database 130 occurs, or Alternatively, it is possible to communicate with a point server 190 that manages the customer's points (eg, a point server 190 provided in at least one separate point operator among point issuers, card companies, banks, and Bansas). According to the intention of a person skilled in the art, the point server 190 may be implemented in the point operating system 100.

When a customer corresponding to the member information stored in the database 130 visits a specific store and purchases a product, points issued by the specific store or a separate point operator are accumulated to the purchasing customer. Hereinafter, the points accumulated in response to the purchase are referred to as self-established points, and among the members, the customer to which the self-established points are accumulated is referred to as a self-established customer.

Referring to FIG. 1, the point management system 100 includes a history storage unit 105 that collects the store exposure history exposed to each member through the application 215 and stores it in the storage medium 110. .

The history storage unit 105 is a store exposure history including information identifying a store corresponding to the store content exposed to the customer in the process of using the application 215 from the application 215 shown in FIG. 2 Is periodically collected and stored in the storage medium 110, and the store exposure history is displayed on the effective screen (= screen area output through the screen output unit 202) of the wireless terminal 200 through the application 215 It includes history information for calculating the number of times a specific store content is output.

Referring to Fig. 1, the point management system 100 includes a self-saving customer verification unit 120 that checks a self-saving customer who has accumulated self-saving points according to a purchase, and a purchase in which the purchase of the self-saving customer has occurred. The self-deposit information verification unit 125 that checks the store information for the store and the self-establishment points accumulated to the self-established customer, and N (N≥1) in which a relationship with the self-established customer is formed by querying the database 130 ), and a relationship-forming member identification unit 140 for verifying the number of members, and a self-earning point accumulating unit 115 for accumulating self-saving points according to the purchase to the self-saving customer.

The self-earning point accumulating unit 115 checks or calculates points to be accumulated to self-earning customers corresponding to the member information stored in the database 130 by interlocking with the affiliated store device 180 of the purchase generating store, and the The self-establishment point is mapped with the member information of the self-established customer and stored in the point management D/B 135, or the self-established point is provided to the wireless terminal 200 of the self-established customer to the application 215. By registering, the self-established customer accumulates self-established points according to the purchase. If the self-established points are processed by the affiliated store device 180 or the point server 190, the self-established point accumulating unit 115 may be omitted.

Here, the self-earning points are points accumulated to the self-established customer in response to a store visit, points accumulated to the self-established customer in response to a purchase behavior, and the self-earning customer in response to a certain ratio of the purchase amount. Accumulated points, points accrued to the self-established customer in response to the store's customer rankings, points calculated as random multiples of the accumulated points, corresponding to a certain percentage of the points obtained by summing the accumulated points and total linked accumulated points It may include at least one of the points.

The self-establishing customer verification unit 120 checks the self-establishing customer in which self-establishment points have been accumulated according to purchases generated at the purchase-occurring store.

According to the implementation method of the present invention, the self-saving customer verification unit 120 may check the self-saving customer to which the self-saving points have been accumulated by the self-saving point accumulating unit 115. Or, when the self-scoring points are accumulated to the self-scoring customers by the affiliated store device 180, the self-scoring customer verification unit 120 is linked with the affiliated store device 180 to store the self-scoring points. You can check the accumulated customers. Alternatively, when the self-saving points are accumulated to the self-saving customer by the point server 190, the self-saving customer verification unit 120 interlocks with the point server 190 to obtain the self-saving points. You can check the accumulated customers.

The self-deposit information check unit 125 checks the store information on the store where the purchase of the self-established customer has occurred, and checks the self-established points accumulated to the self-established customer.

According to the implementation method of the present invention, the magnetic deposit information verification unit 125 includes store information and the self-deposit point of the store where the self-establishment point has been accumulated to the self-establishing customer by the self-earning point accumulating unit 115. You can check the self-established points accumulated to the accumulated customers. Alternatively, when the self-saving points are accumulated to the self-saving customer by the affiliated store device 180, the magnetic savings information verification unit 125 is linked with the affiliated store device 180 to obtain store information of the purchase generating store and It is possible to check the self-established points accumulated to the self-scoring customer. Alternatively, when the self-deposit points are accumulated to the self-deposit customer by the point server 190, the self-deposit information check unit 125 interlocks with the point server 190 to obtain store information of the purchase-occurring store. It is possible to check the self-established points accumulated to the self-scoring customer.

When the self-establishing customer is confirmed by the self-establishing customer verification unit 120, the relationship-forming member verifying unit 140 inquires the member information and relationship information stored in the database 130, and The N relationship-forming members with at least one designated relationship are identified.

According to the implementation method of the present invention, the relationship-forming member identification unit 140 may identify N relationship-forming members who have a relationship with a self-established customer according to a relationship category identifying the relationship.

Referring to Figure 1, the point management system 100, based on the store exposure history, the store matching the category of the store where the purchase occurs among the N members is exposed to n (1 ≤ It includes an interlocking accumulation target confirmation unit 145 that checks the interlocked accumulation targets of n≤N) people.

When the N relationship-forming members who have a relationship with the self-saving customer are identified, the interlocked saving target confirmation unit 145 determines that the store content matching the category of the store where the purchase occurs is based on the store exposure history. The number of exposures to the store including the number of valid times displayed on the valid screen of the forming member's wireless terminal 200 is calculated.

The interlocked accumulation target confirmation unit 145 confirms the n number of relationship-forming members whose calculated number of exposures to the store is greater than or equal to a preset reference value as the n interlocked accumulation targets to which the interlocked accrual points are to be accumulated, or the calculation After arranging the number of exposed stores in descending order, the relationship-forming members from the first to the order corresponding to the preset n are identified as the linked accumulation targets of the n persons to which the linked earning points are to be accumulated.

According to an implementation method of the present invention, the interlocked accumulation target confirmation unit 145 provides an interface for selecting the n interlocked accumulation targets for the application 215 provided in the wireless terminal 200 of the self-establishing customer, Through the interface, it is possible to select an interlocking accumulation target of n among the N relationship-forming members, or select an interlocking accumulation target of n among one or more relationship-forming members that have been first identified through the above-described method.

Referring to FIG. 1, the point management system 100 includes an interlocking accumulation point calculation unit 150 for calculating n interlocking accumulation points to be accumulated for each of the n interlocking accumulation targets, and the n interlocking accumulation targets. An interlocking accrual point management unit 160 comprising an interlocking accumulating point accumulating unit 155 for accumulating the calculated interlocking accumulating points, and managing the value of interlocking accumulating points accumulated to each member not to exceed a specified maximum value. It is equipped with.

When the n number of interlocked accumulation targets are identified, the interlocked accumulation point calculation unit 150 calculates n interlocked accumulation points to be accumulated for each of the identified n associated accumulation targets.

The interlocked accumulation point is a point accumulated to at least one relationship-forming member who has established a relationship with the self-established customer by interlocking with the procedure of accumulating self-deposit points according to purchase to the self-establishing customer. Whereas the self-earning point is a purchase point in which point value is accumulated according to a purchase, the interlocked saving point is a non-purchase point that is accumulated on the basis of a relationship with the self-storing customer regardless of the member's own purchase. have. Accordingly, the self-establishment point may include all attributes that a conventional purchase point may have. Meanwhile, the interlocking accumulation point is a non-purchase point that is linked with the self-establishment point, and inherits the property of the self-establishment point, or a part of the inherited property is replaced with another property, or separates from the property of the purchase point. The attribute of can be given. For example, at least one of an expiration date, a point value, and a discount rate of the corresponding point may be variable in the linked accumulation point. The characteristics of such interlocking points can be set through terms and conditions.

According to the first interlocking accumulation point calculation method of the present invention, the interlocking accumulation point calculation unit 150 calculates a total interlocking accumulation point to be accumulated in at least one interlocking accumulation target by interworking with the self accumulation point, and the calculated By equally dividing the total interlocking accrual points by n, n interlocking accumulating points can be calculated.

According to the second interlocked accumulation point calculation method of the present invention, the interlocked accumulation target verification unit 145 checks n interlocked accumulation targets limited to a specified number, and the interlocked accumulation point calculation unit 150 is a designated equivalent point value. It is possible to calculate n interlocking accumulation points with.

According to the third linked saving point calculation method of the present invention, the linked saving point calculation unit 150 calculates a total linked saving point to be accumulated in at least one linked saving target by interlocking with the self saving point, and the calculated A differential weight proportional to the number of exposures in the store is applied to the total interlocking accumulation points, so that n differentially divided interlocking accumulation points may be calculated.

According to the fourth interlocking accumulation point calculation method of the present invention, the interlocking accumulation target confirmation unit 145 checks n interlocking accumulation targets limited to a specified number, and the interlocking accumulation point calculation unit 150 determines the number of exposures to the store. It is possible to calculate n interlocking points to which a differential weight proportional to is applied.

According to the fifth linked saving point calculation method of the present invention, the linked saving point calculation unit 150 calculates a total linked saving point to be accumulated in at least one linked saving target by interworking with the self-saving point, and the calculated A differential weight that is inversely proportional to the number of store exposures is applied to the total interlocked accrual points, so that n interlocking accumulative points divided differentially may be calculated.

According to the sixth interlocking accumulation point calculation method of the present invention, the interlocking accumulation target verification unit 145 checks n interlocking accumulation targets limited to a specified number, and the interlocking accumulation point calculation unit 150 is the number of exposures to the store. It is possible to calculate n interlocking accumulation points to which a differential weight inversely proportional to is applied.

When the n number of interlocked accumulation points are calculated, the interlocked accumulation point accumulating unit 155 corresponds to the n number of interlocked accumulation targets identified by the interlocked accumulation target verification unit 145. By mapping with member information and storing it in the point management D/B 135, or by providing the calculated n number of interlocked accrual points to the n number of interlocked accumulating target wireless terminals 200 and registering it in the application 215, The calculated n number of linked saving points are accumulated to the n number of linked saving targets.

The interlocked accumulation point management unit 160 periodically checks the point management D/B 135 or interlocks with the application 215 of the wireless terminal 200 to determine the value of the interlocked accumulation point accumulated and accumulated to each member. Check, and check whether the value of the cumulative and accumulated linked points exceeds the specified maximum value. Here, the specified maximum value compared with the accumulated accumulated accumulated accumulated accumulated accumulated accumulated accumulated accumulated accumulated points, is set by a policy of the related accumulated accumulated accumulated accumulated accumulated accumulated accumulated accumulated accumulated accumulated accumulated points. It is set to a value that does not induce excessive provision for the store or point operator.

If the value of the accumulated and accumulated linked points exceeds a specified maximum value, the linked point management unit 160 manages the accumulated and accumulated values of the linked points to not exceed the specified maximum value.

According to an exemplary embodiment of the present invention, the interlocked accumulation point may have a variable validity period of the corresponding point. That is, the self-establishment points are set with a certain expiration date, whereby the self-establishment points that are not used during the expiration date exist as a provision debt of the point operator. On the other hand, the validity period of the linked earning points may be varied so that the value of the linked earning points accumulated to a specific member does not exceed a specified maximum value. As an example, if the validity period of the self-storage point is designated as one year, the interlocked accumulation point may be changed to one year, six months, one month, and the like. In addition, the validity period of the interlocked accumulation point may be changed differently for each member even for the same type of points.

Alternatively, the interlocking accumulation point may have a variable point value. That is, the self-establishment point has a certain value, and the point value corresponds to the provision debt. On the other hand, the value of the linked earning points may be varied so that the value of the linked earning points accumulated to a specific member does not exceed a specified maximum value. For example, if the point value of the self-establishment point is designated as a value of 1 won per point of one point, the interlocking accumulation point may be changed to 1 won, 0.5 won, 0.1 won, etc. per point of one point. In addition, it is possible that the value of the interlocking accumulation point is different for each member even if it is of the same type.

Alternatively, the linked accumulation point may have a variable discount rate. That is, when the self-establishment points are converted to cash value or converted into other forms (eg, discount coupons, gift certificates, gift certificates, etc.), the points are discounted and converted according to a predetermined discount rate. On the other hand, the discount rate of the linked saving points may be varied so that the value of the linked saving points accumulated to a specific member does not exceed a specified maximum value. For example, if the discount rate of the point value of the self-storage point is designated as 90%, the discount rate of the interlocked accumulation point may be changed to 90%, 60%, 50%, or the like. In addition, the discount rate of the interlocked accumulation point may vary differently for each member even if the same type of points are converted into the same form.

According to the first linked saving point management method of the present invention, the linked saving point management unit 160 may delete the linked saving points exceeding the specified maximum value by varying the expiration date of the accumulated linked saving points. .

According to the second interlocking accumulation point management method of the present invention, the interlocking accumulation point management unit 160 varies the point value of the accumulatively accumulated interlocking accumulation point so that the accumulated interlocking accumulation point does not exceed a specified maximum value. Can be managed.

According to the third linked saving point management method of the present invention, the linked saving point management unit 160 varies the discount rate of the accumulated linked saving points so that the accumulated linked saving points does not exceed a specified maximum value. can do.

Referring to Figure 1, the point management system 100, the store contents corresponding to the most accumulated and accumulated interlocked accrual points for each member among store-specific interlocking accrual points accumulated to each member are higher than other store contents. An application personalization unit 165 is provided to control the frequency of exposure of store contents to the application 215 of each member so as to be exposed more through the application 215.

The application personalization unit 165 controls the order of store contents (eg, store name, icon, store description, etc.) displayed on the UI of the application 215 of each member, or the store contents belonging to the same category. By selecting the store contents to be displayed on the UI of the application 215, the frequency of the store contents exposure is increased so that the store contents are exposed more through the application 215 than the other store contents to the linked points accumulated the most for each member. Control, thereby facilitating exhaustion of the interlocking accumulation point.

2 is a diagram showing the functional configuration of the wireless terminal 200 and the application 215 of the present invention.

In more detail, FIG. 2 shows an application 215 and a wireless terminal corresponding to the program configuration for managing self-storage points and interlocking points accumulated to a specific member in connection with the point management system 100 shown in FIG. 200) As a configuration diagram, those of ordinary skill in the art to which the present invention pertains can infer various implementation methods for the functions of the wireless terminal 200 by referring and/or modifying this drawing 2 However, the present invention includes all the inferred implementation methods, and the technical features are not limited only by the implementation method shown in FIG. 2.

Referring to FIG. 2, the wireless terminal 200 includes a control unit 201, a memory unit 212, a screen output unit 202, a key input unit 203, a sound processing unit 204, and an NFC module 206. A camera unit 205, a wireless network communication module 209, a short-range wireless communication module 208, a positioning module 210, a USIM reader unit and a USIM are provided, and a battery 207 for supplying power is provided.

The control unit 201 is a generic term for a configuration that controls the operation of the wireless terminal 200, and includes at least one processor and an execution memory, and each component and a bus provided in the wireless terminal 200 ( BUS). According to the present invention, the control unit 201 loads at least one program code provided in the wireless terminal 200 into the execution memory through the processor and calculates, and calculates the result of at least one configuration through the bus. Transfer to the negative to control the operation of the wireless terminal 200. Hereinafter, for convenience, the configuration of the application 215 of the present invention implemented in the form of a program code will be described by showing in the control unit 201.

The memory unit 212 is a generic term for a nonvolatile memory corresponding to a storage resource provided in the wireless terminal 200, and includes at least one program code executed by the control unit 201 and at least one used by the program code. One dataset is stored and maintained. The memory unit 212 basically includes a system program code and a system data set corresponding to the operating system of the wireless terminal 200, a communication program code and a communication data set for processing wireless communication connection of the wireless terminal 200, and at least One application program code and application data set are stored, and a program code and data set corresponding to the application 215 of the present invention are also stored in the memory unit 212.

The screen output unit 202 is composed of a screen output device (eg, a liquid crystal display (LCD) device) corresponding to an output resource provided in the wireless terminal 200 and a screen output module driving the screen output module. 201) is connected to a bus to output an operation result corresponding to a screen output among various operation results of the control unit 201 to the screen output device.

The key input unit 203 is composed of a key input device corresponding to an input resource provided in the wireless terminal 200 (or a touch screen device interlocking with the screen output unit 202) and a key input module driving the same. , It is connected to the control unit 201 by a bus to input a command for commanding various operations of the control unit 201 or input data necessary for the operation of the control unit 201.

The sound processing unit 204 is composed of a speaker corresponding to an output resource provided in the wireless terminal 200 and a sound module that drives the speaker, and is connected to the control unit 201 by a bus to the control unit 201 Among various calculation results, calculation results corresponding to sound output are output through the speaker. The sound processing unit 204 is composed of a microphone corresponding to an input resource provided in the wireless terminal 200 and a sound module driving the microphone, and transmits sound data input through the microphone to the control unit 201 do.

The NFC module 206 is a proximity communication module that transmits data between terminals at a close distance of about 10 cm according to the NFC (Near Field Communication) standard using a 13.56Mz frequency band among wireless communication standards of the ISO 18000 series standard. It may be implemented integrally with the short-range wireless communication module 208 or may be implemented as a separate communication module. According to the intention of a person skilled in the art, the NFC module 206 may provide proximity communication in other frequency bands (eg, 900Mhz band) supported by the ISO 18000 series standard in addition to the 13.56Mz frequency band, and the present invention is not limited thereto. No. Meanwhile, the NFC module 206 may be included in communication resources provided in the wireless terminal 200 according to a target to which the NFC module 206 communicates in proximity.

The camera unit 205 includes an optical unit, a charge coupled device (CCD), and a camera module driving the same, and obtains bitmap data input to the CCD through the optical unit. The bitmap data may include both image data of a still image and video data.

The wireless network communication module 209 and the short-range wireless communication module 208 are communication resources provided in the wireless terminal 200, and the wireless network communication module 209 accesses the wireless communication network through a base station, and The wireless communication module 208 connects to a short-range communication device or wireless AP located in a short distance.

The wireless network communication module 209 is a generic term for a communication configuration for connecting the wireless terminal 200 to wireless communication, and includes an antenna, an RF module, a baseband module, and a signal processing module for transmitting and receiving radio frequency signals of a specific frequency band. It is configured to include at least one, and is connected to the control unit 201 by a bus to transmit an operation result corresponding to wireless communication among various calculation results of the control unit 201 through wireless communication or to receive data through wireless communication. This transfers to the control unit 201 and maintains procedures of access, registration, communication, and handoff of the wireless communication. According to the present invention, the wireless network communication module 209 may connect the wireless terminal 200 to a voice network including a voice channel and a data channel through an exchange, and in some cases, packets without passing through the exchange It can be connected to a data network that provides data communication based on switched communication.

According to the implementation method of the present invention, the wireless network communication module 209 is a mobile communication configuration that performs at least one access to a mobile communication network, location registration, call processing, call connection, data communication, and handoff according to CDMA/WCDMA standards. Includes. Meanwhile, according to the intention of a person skilled in the art, the wireless network communication module 209 may further include a portable Internet communication configuration that performs at least one access to the portable Internet, location registration, data communication, and handoff according to IEEE 802.16 related standards, It should be clearly understood that the present invention is not limited by the wireless communication configuration provided by the wireless network communication module 209.

The short-range wireless communication module 208 is a short-range communication module that connects a communication session using a radio frequency signal as a communication medium within a predetermined distance, and preferably includes at least one of Wi-Fi communication, Bluetooth communication, and public wireless communication. I can. According to an embodiment of the present invention, the short-range wireless communication module 208 may be integrated with the wireless network communication module 209. According to the present invention, the short-range wireless communication module 208 connects the wireless terminal 200 to a data network based on packet-switched communication through a wireless AP.

The location positioning module 210 is composed of a GPS positioning module for positioning the moving position of the wireless terminal 200, and receives satellite signals transmitted from at least three or more GPS satellites orbiting the earth, and the wireless terminal ( 200) is calculated. On the other hand, according to another embodiment of the present invention, the location positioning module 210 is connected to a positioning device on a communication network associated with at least two or more base stations (or access points), the wireless terminal 200 and the base station (or access point). ) It may include a terrestrial positioning module for positioning the position of the wireless terminal 200 in a terrestrial positioning method using the inter-frequency arrival time (or arrival angle).

The USIM reader unit is a generic term for exchanging at least one data set with a Universal Subscriber Identity Module mounted or detached from the wireless terminal 200 based on the ISO/IEC 7816 standard, and the data The sets are exchanged in half-duplex communication through an Application Protocol Data Unit (APDU).

The USIM is a SIM type card equipped with an IC chip according to the ISO/IEC 7816 standard, an input/output interface including at least one contact connected to the USIM reader, and at least one IC chip program code and data set The input/output interface by calculating the program code for the IC chip or extracting (or processing) the data set according to at least one command transmitted from the wireless terminal 200 connected to the IC chip memory and connected to the input/output interface. It consists of including a processor to pass to.

The application 215 of the present invention is downloaded from an application providing server (eg, Apple's App Store, etc.) through a data network to which the communication resource is accessible, and stored in the memory unit 212. The downloaded application 215 is driven manually or automatically. In order to automatically drive the application 215, a separate program may be running in advance, and the present invention is not limited thereby.

According to the present invention, the application 215 of the wireless terminal 200 includes an application operation unit 220 that performs a program function implemented in the application 215 in connection with the point operation system 100 of FIG. 1. Equipped.

The application operation unit 220 outputs various interface screens through the screen output unit 202, receives various information corresponding to the interface screen through the key input unit 203, or receives the short-range wireless communication module 208 ) Or through a wireless network communication module 209 to implement a function of communicating with the point operating system 100.

According to the implementation method of the present invention, the application operation unit 220 may provide the location information of the wireless terminal 200 derived by the location positioning module 210 to the point operation system 100. Alternatively, the application operation unit 220 may configure a history of using the application 215 by a member and provide it to the point operation system 100.

Referring to Fig. 2, the application 215 of the wireless terminal 200 is a relationship-forming processing unit that controls to establish and maintain a relationship between a specific member corresponding to a user of the wireless terminal 200 and at least one other member. It has (225).

The relationship-building processing unit 225 outputs a relationship-forming interface for processing chat, message exchange, store recommendation, etc. between a specific member using the application 215 and other members who have a relationship through the application operation unit 220 It is controlled so that the information input through the relational interface is exchanged with the application 215 of another member to interact.

Referring to FIG. 2, the application 215 of the wireless terminal 200 is interlocked with the application personalization unit 165 of FIG. 1 to output store contents among various interfaces output by the application operation unit 220. An interface personalization unit 230 is provided to personalize the store contents in which the largest interlocking points accumulated and accumulated to a specific member using the application 215 are exposed more than other store contents.

The interface personalization unit 230 receives store content information to be displayed first through the application operation unit 220 compared to other store contents from the application personalization unit 165 implemented in the point operation system 100 of FIG. 1 And, the received store content is processed to be displayed first on the store content-related interface output by the application operation unit 220.

Referring to Fig. 2, the application 215 of the wireless terminal 200 is linked with the self-establishing point accumulating unit 115 of Fig. 1, or with an affiliated store device 180 or a separate point server 190 Thus, it includes a self-storage processing unit 235 that processes a specific member who uses the application 215 to accumulate self-storage points according to purchases at a specific store.

The self-establishment processing unit 235 receives the self-establishment points accumulated for a specific member using the application 215 from the self-establishment point accumulating unit 115 implemented in the point operating system 100 of FIG. 1, or Self-earning point information accumulated for a specific member using the application 215 is received from the device 180 or a separate point server 190 and recorded in the memory unit 212.

According to the implementation method of the present invention, the self-establishment processing unit 235 recognizes a code image in the form of a two-dimensional barcode through the camera unit 205, and stores self-establishment points to be accumulated for a specific member using the application 215. After checking or receiving the self-establishment point to be accumulated for a specific member using the application 215 from the affiliated store device 180 through the NFC module 206, the confirmed/received self-establishment point information is By transferring to at least one of the accumulated point accumulating unit 115 and the point server 190, a specific member using the application 215 may be processed to accumulate self-established points according to purchases at a specific store. The self-earning point information accumulated to the specific member is stored in the memory unit 212.

The self-establishment processing unit 235 processes to output the self-establishment point information accumulated to the specific member through the application operation unit 220, and the self-establishment point is a resource provided in the wireless terminal 200 (for example, The NFC module 206 is used to handle exhaustion.

Referring to Fig. 2, the application 215 of the wireless terminal 200 is linked with the purchase of another member to a specific member using the application 215 by interlocking with the interlocking accumulation point accumulating unit 155 of Fig. 1 It includes an interlocking accumulation processing unit 240 that processes the accumulated interlocking accumulation points to be accumulated, and the interlocking accumulation processing unit 240 interlocks with the interlocking accumulation point management unit 160 implemented in the point operation system 100 of FIG. It is possible to manage so that the value of the linked points accumulated to a specific member using the application 215 does not exceed a specified maximum value.

The interlocked accrual processing unit 240 receives interlocked accrual point information to be accumulated for a specific member using the application 215 from the interlocked accumulating point accumulating unit 155 implemented in the point operating system 100 of FIG. Record it in part 212.

The interlocked accrual processing unit 240 processes to output interlocked accrual point information accumulated to the specific member through the application operation unit 220, and the interlocked accumulating point is a resource provided in the wireless terminal 200 (for example, The NFC module 206 is used to handle exhaustion.

The interlocking accumulation processing unit 240 receives a subtraction value for subtracting a part of the interlocking accumulation point recorded in the memory unit 212 from the interlocking accumulation point management unit 160 implemented in the point operating system 100 of FIG. 1. In addition, the received self-sensibility value may be subtracted from the interlocked accumulation point recorded in the memory unit 212 and updated. Alternatively, the interlocking accumulation processing unit 240 receives an adjustment value for adjusting the value or discount rate of the interlocking accumulation point recorded in the memory unit 212 from the interlocking accumulation point management unit 160, and the memory unit 212 You can update the value or discount rate of the recorded interlocking points.

FIG. 3 is a diagram showing an implementation method for a process of checking an interlocking accumulation target in which an interlocking accumulation point is to be accumulated.

In more detail, this drawing 3 is linked with the self-establishment point accumulation of self-establishing customers, and among the N relationship-forming members who have a relationship with the self-establishing customer, the interlocked accrual of the n number of interlocking points that are linked to the self-establishment point accumulation. It shows a process of identifying an object, and for those of ordinary skill in the art to which the present invention belongs, various implementation methods for the process of confirming the interlocked accumulation object by referring and/or modifying this Figure 3 (e.g., some Steps are omitted, or the implementation method in which the order has been changed) may be inferred, but the present invention includes all the inferred implementation methods, and the technical features are not limited only by the implementation method shown in FIG. .

Referring to Fig. 3, the point management system 100 periodically collects and stores the store exposure history generated and transmitted by the application 215 provided in the wireless terminal 200 of each member in the storage medium 110 ( 300).

Affiliate store device 180 provided in the store where the purchase occurs, point server 190 provided in a separate point operator, wireless terminal 200 of the self-saving customer, and self-saving points provided in the point management system 100 At least one of the units 115 performs a procedure of accumulating a predetermined self-establishment point to the self-establishing customer in response to a purchase of a self-dealing customer through the purchase generating store (305), and the point operation system 100 Checks the self-deposit customer who has accumulated the self-establishment point in connection with the self-establishment point accumulation procedure (310), and stores information of the store where the purchase of the self-establishment customer has occurred and the self-deposited customer The accumulated points are checked (315).

The point management system 100 checks the N relationship forming members who have a relationship with the self-saving customer by inquiring the database 130 (320), and based on the store exposure history stored in the storage medium 110 As a result, among the N relationship-forming members, a store matching the category of the store where the purchase occurs is identified as the target of n linkages that are exposed more than a specified number of times (325).

FIG. 4 is a diagram showing an implementation method for a verification process of accumulating and managing interlocking points to an interlocking accumulation target.

In more detail, FIG. 4 shows the process of accumulating and managing predetermined interlocking points that are linked with the self-establishment points of the self-scoring customers to n interlocked accumulating targets identified through the process shown in FIG. 3 above. As such, if a person of ordinary skill in the art to which the present invention belongs, various implementation methods for the process of accumulating and managing the interlocked accumulation point by referring and/or modifying this drawing 4 (e.g., some steps are omitted, or The implementation method in which the order has been changed) may be inferred, but the present invention includes all the inferred implementation methods, and the technical features are not limited only by the implementation method shown in FIG. 4.

Referring to FIG. 4, the point management system 100 calculates n interlocked accumulation points to be accumulated to n interlocked accumulation targets identified through the process shown in FIG. 3 (400 ). The interlocked accumulation point may include points equally accumulated to the n number of interlocked accumulation targets, or points to be differentially accumulated to the n interlocked accumulation targets.

When the n number of linked saving points are calculated, the point management system 100 accumulates the calculated linked saving points to each member corresponding to the n number of linked saving points (405). The interlocked accumulation point is accumulated through the application 215 provided in the member's wireless terminal 200 corresponding to the interlocked accumulation target (410), or member information corresponding to the interlocked accumulation target in the point accumulation D/B It can be accumulated by linking and storing the linked accumulation point information (410).

After the linkage earned points are accumulated to each member, the point operation system 100 interlocks with the application 215 or the point management D/B 135 to accumulate and accumulate linked earned points to each member. It is periodically checked whether the value exceeds the specified maximum value (410). If the value of the accumulated accumulated and accumulated interlocking points exceeds a specified maximum value, the point operation system 100 manages the value of the accumulated accumulated and accumulated interlocking points to not exceed the specified maximum value (415), Thereby, the application 215 of the wireless terminal 200 or the point management D/B 135 erases the points exceeding the maximum value among the accumulated points accumulated to the member, or the accumulated points At least one of the value and the discount rate is adjusted (415).

In addition, the point management system 100 checks the store contents corresponding to the most accumulated linked earned points among the accumulated accumulated linked earned points to each member (420), and responds to the most accumulated linked earned points (420). Personalizes the frequency of exposure of the shop contents so that the contents of the shop are exposed more than other shop contents through the application 215 provided in the wireless terminal 200 of each member (425), and the frequency of exposure of the personalized shop contents is recalled. Request to be applied to the application 215 of the wireless terminal 200 (430). The application 215 provided in the wireless terminal 200 of each member processes the store content exposed through the application 215 to be personalized and exposed based on the personalized store content exposure frequency (435).

100: point operating system
105: history storage unit
110: storage medium
115: Self-earning point accumulation unit
120: Self-saving customer verification unit
125: Self-earning information confirmation unit
130: database
135: Point management D/B
140: Relationship formation member confirmation unit
145: linkage accumulation target confirmation unit
150: interlocking accumulation point calculation unit
155: Linked point accumulation unit
160: interlocking accumulation point management unit
165: application personalization unit
180: affiliate store device
190: point server
200: wireless terminal

Claims (5)

A wireless terminal of each member with an application that can refer to a database that stores information about a number of members with a relationship based on SNS (Social Networking Service) and SNS based relationship information formed between each member and has an application that manages each member's points In the relational point operating system implemented in a server capable of communicating with,
A storage medium for storing app-based store exposure history of each member identified through the application based on the application usage behavior of each member;
A self-saving customer identification unit for verifying a self-saving customer who has accumulated points according to a purchase behavior of a product sold in a store;
A relationship-forming member identification unit for firstly selecting and grouping N (N≥1) relationship-forming members who have formed an SNS-based relationship with the self-saving customer by reading relationship information related to the self-saving customer through the database;
Among the app-based store exposure history stored in the storage medium, check the app-based store exposure history for each of the N relationship-forming members corresponding to the application usage behavior of the grouped N relationship-forming members, and the store category where the purchase of the self-saving customer has occurred. And the store category similarity between the app-based exposed store categories corresponding to the app-based store exposure history for each member of the relationship between the N members and the store category matched with the store category that generated the purchase of the self-saving customer through the application use behavior. An interlocking accumulation target identification unit for secondary selection of n (1≤n≤N) relationship-forming members exposed more than a specified reference number of times as n interlocking accumulation targets to induce a purchase based on the purchase influence of the self-establishing customer;
Induce a purchase based on the purchase influence of the self-saving customer to the n interlocked saving targets finally selected by being exposed to the store category matching the store category where the purchase of the self-saving customer occurs through the application use behavior An interlocking accrual point calculation unit that calculates n interlocking accrual points to be accumulated in order to be accumulated; And
Relational point management system using a store exposure history having a; interlocking accumulation point accumulating unit that performs a procedure of accumulating the calculated n interlocking accumulation points to the n interlocking accumulation targets.
The method of claim 1, wherein the interlocking accumulation point calculation unit,
A relational point management system using a store exposure history, characterized in that it comprises a function of differentially calculating n interlocking accumulation points based on the app-based store exposure history for each of the n interlocking accumulation targets.
The method of claim 1,
After accumulating linked earning points to each member corresponding to the linked earning target,
To ensure that the total value of the accumulated linked point points accumulated for all members does not exceed the specified range, a linked point point management unit that manages the accumulated value of the accumulated linked point points for each member within a specified maximum value is provided. Relational point management system using store exposure history, characterized in that.
The method of claim 3, wherein the interlocking accumulation point management unit,
By varying at least one of the expiration date, point value, cash value conversion discount rate, or form conversion discount rate of the accumulated linked points accumulated for each member, the accumulated value of the accumulated linked points accumulated for each member within the specified maximum value. Relational point management system using store exposure history, characterized in that managing.
The method of claim 1,
Stores for each member's application so that the store contents corresponding to the most accumulated and accumulated points accumulated to each member among the linked points accumulated to each member are exposed through the application more than other store contents. Relational point management system using a store exposure history, characterized in that it further comprises an application personalization unit for controlling the content exposure frequency.

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