KR20200094997A - Method for delivering business enterprise advertising via instant messaging - Google Patents

Abstract

An embodiment of the present invention relates to a method for advertising an enterprise through an instant messaging (IM) environment. The method includes the steps of: registering at least one enterprise computing system in an IM server; and registering at least one subscriber in the IM server. The subscriber logs into the IM server through an IM client application existing in the computing device. The method also includes the steps of: delivering a subscriber characteristic including at least one among a geographical location of the computing device of the subscriber, preferences of the subscriber and the condition of the subscriber to the IM server, wherein the IM server uses the subscriber characteristic to determine an enterprise related with the subscriber; and announcing an existence condition of the determined enterprise to the computing device of the subscriber, wherein the existence condition of the enterprise is displayed to the subscriber within a contact list displayed on the computing device of the subscriber. According to the present invention, it is possible to provide a solution enabling an interactive framework based on IM technologies.

Description

Instant 　Messaging 　Business 　Enterprise 　Advertising 　{METHOD FOR DELIVERING BUSINESS ENTERPRISE ADVERTISING VIA INSTANT MESSAGING}

This 　invention is 　IM　possible 　devices　use 　, more specifically, 　instant　messaging　environment 　advertising

It is about 　.

Typically, 　Instant 　 Messaging (IM) 　 System requires 　 Instant 　 Messaging 　 Service 　 To make operation 　 easy 　 IM 　 　 use of client program 　, where 　 individuals can communicate 　 real time

Conventionally, the 　IM　 system includes 　IM　clients and 　networks of devices. At this time, the IM　clients make up the network through the 　I server or 　IM　 servers.

Most of the 　IM　clients 　by 　provided 　functional 　 form, 　IM　client's 　marked 　 contact person 　 list (often 　" buddy 　 list" 　 or 　" buddy 　 affiliated network) 　 within 　 respected 　

It's the ability to 　track and display replay information 　 to clients 　 users.

IM 　 Client 　 User selects 　 Contact person (Buddy), and 　 Group 　 Contact person 　 Contact person 　 List (Buddy 　 List/Group)

To allocate.

If each 　contact person 　online, the 　contact person 　automatically notifies the 　IM　client that 　IM　can communicate 　

do.

Therefore, when 　IM　client　user 　online　, 　G　IM　client　user's 　existence 　also 　their 　contact person

Information 　 exists 　 list 　 on 　 arbitrary 　 contact person 　 is also notified

Instant 　 Messaging (IM) 　 Through the environment 　 Business 　 Enterprises 　 To advertise 　 Through provision of 　 methods 　 Through 　 Cons of technology 　 Disadvantages 　 Overcoming 　 Additional advantages 　 Provided.

This 　 method is 　 at least 　 one 　 company 　 computing 　 system 　 application

Including the step of 　 registering 　 on the server 　, and the step of 　 at least 　 　 reminding 　 IM 　 in the server 　 registration 　, and the subscriber computing 　 　 existing on the device 　 logging 　 application to the server 　 　

This 　 method includes 　subscriber 　 computing 　 device 　 geographic 　 location, 　 subscriber's 　 preferences, 　 and 　 subscriber's 　 status 　 　 including at least one 　

As a step of delivering it to the server, the IM server uses the characteristics of the subscriber to determine the business that is related to the subscriber.

As a step of 　, 　 of the 　 delivery, and the 　 of the 　 of the 　 determined 　 and the 　 existence 　 status of the 　 subscribers 　 computing

The 　existence 　 status of the business is 　computing 　 device 　 displayed 　 contacts 　 list 　 in 　 subscribers 　 displayed

Includes more steps to announce.

A 　computer 　 program 　 product 　 also described and claimed above 　 summed 　 methods.

　 one 　 or more 　 embodiments of this 　 invention are described in detail below.

Because the various 　 transformations 　 and 　 corrections are 　 obvious 　, 　 is just 　 for example.

Published 　 embodiments, 　 to those skilled in the art 　 the present 　 embodiments of the invention 　 based on 　IM　 technologies 　interactions 　 provides a framework 　 enabling a solution 　.

Thus, 　 embodiments are 　IM 　 Chatting 　 Session 　 Concept and 　 Affordance 　 Computing 　 Device 　 User and Company 　 Infrastructure

Extend the 　 to the 　 interaction between the devices.

Therefore, 　businesses 　contacts 　 list 　 　 they 　 put themselves 　, 　subscriber

Let them 　 　 be able to 　 interact with themselves 　.

This 　special 　 mode is, 　 between customers 　 base and 　 business 　 　 expedited 　

It makes the action 　 easy 　.

In a further 　 embodiment, 　computing 　 device 　 user may 　 need to register 　 directly 　 with a company.

female

　, 　 registration 　 procedure is based on 　 charges 　 can include 　, and 　 differentiated 　 access (for example, 　 fees 　 amount, 　 royalties 　, etc.)

Access) to 　to customers.

Examples of the present invention are about IM-based, interaction, frameworks, and commercials.

like this,

Within the mobile 　 computing 　 device 　 user's 　 contact 　 list 　 　 business 　 identifiers 　 are populated.

After that 　, 　companies' standard

And 　customized 　 services and 　 available 　 status 　 information is pushed to 　 users 　 in their 　 computing 　 device.

In operation, 　chat

The session responds to the 　personal 　device 　 the interaction between the user and the business.

Furthermore, 　users 　mobile 　devices 　physical

Because the location is changing, the business entity identifiers are dynamically added or removed from the contact person list.

A 　 system 100 for 　 delivery of business 　 advertisement 　 information is shown.

This 　 system 100 is a 　IM　 application running 　 and a 　IM 　 server, 　 a plurality of 　 companies 　 computing 　 system 110, 　 at least

Includes one 　mobile 　 computing 　 device 115 (for example, 　 smartphone, 　 laptop 　 computer 　, etc.).

Here, 　computing 　 device

IM　Client　Execute the application.

Each 　computing 　 device (110, 　115) is 　G　existence in 　IM　 server 105

Register.

Here, 　Computing 　 System 110 　 and Mobile 　 Computing 　 System 115 　 IM 　 Chatting 　 Session 　 During 　 Work with each other

　 to communicate 　 through 　 peer-to-peer 　 communication (for example, 　 friend-to-friend 　 network 　 communication) 　 communicate with each other.

In the embodiment, each 　 company must register 　 to the 　IM　 server 105 through 　 their 　 computing 　 system 110.

Business 　 Compu

In addition to the 　 availability 　 status 　 information, the 　 service 　 information (for example, in addition to the 　 availability 　 status 　 information 　

For example, it includes 　services 　 types provided by the company, 　physical 　 location of the company, etc.).

　 by the system 110 　 is periodically 　 updated and 　IM　 transmitted to the server 105 　.

This 　information is 　Computing 　SYS

Through IM　environment　　businesses　advertising　received　mobile　computing　device 115　users 　also 　IM　registered in server 105

Should be.

Mobile 　 device 　 user and 　 related 　 registration 　 information, in addition to 　 information related to 　 mobile 　 computing 　 　 physical 　 location 　

Includes a device　identifier.

　Physical 　 location of mobile 　 computing 　 device 115 is 　 (for example, 　GPS, 　RFID 　transponder 　 position side

Static, 　 or 　 wireless 　 frequency 　 signal 　 3 survey method, 　 by user 　 manual 　 input 　, etc.) 　 determined, 　 periodic 　 or 　 continuously

It is reported to the IM　server.

In addition, the 　 each 　 company 　 computing 　 system 110 is 　 agent (US) that communicates with 　IM　 server 105

City).

In addition, the 　user's 　mobile 　computing 　device 115 　 executed 　IM　clients 　company 　computing 　

It is configured for the 　 interaction with the stem 110 　.

Once 　mobile 　 device 115 and 　 company company 　 computing 　 system is registered in 　IM　 server 115 　, 　identifier (21) associated with 　 company

6) 　 on mobile 　 device 115 　 running 　 IM 　 displayed by the client 　 contact person 　 list 205 (Figure 2)

There are 　numbers 　 to be listed in the category 215 　.

　 for businesses 　 　 contact the 　 company 　 computing 　 system 110 　 registration

　 automatically uploaded to the list 　, or associated with the 　 company 　 computing 　 system 110 　 physical 　 for companies 　 mobile 　 computing

Based on the 　physical 　 proximity of the device 115 　 contacts can be added to the list or deleted from the list.

Once the 　contacts 　list (205) 　 is displayed 　, the 　 user, 　contacts 　 list 205 　 selects 　friends on 　

Rum, 　 can 　 select 　 company 　 identifier 216 　 from the contact person 　 list 205.

From contact person　list (205)　business　identification

By selecting the bar 216, 　 users can 　 open 　 services 　 through 　 companies 　 computing 　 system 110 　 IM 　 chat 　 service 　

In addition to that, it is possible to judge the location of the company, the service status, and the availability and the status.

In the embodiment, 　 contact person 　 list 205, 　 registered 　 mobile 　 computing 　 of the device 115 　 pre-determined 　 physical 　 within the proximity range 　

It is filled with the 　identifiers of the business 216.

Like this, 　users 　mobile 　computing 　device 116 　the company's 　physical rank

If the dentist 　 comes in 　 within a predetermined 　 physical 　 proximity range 　, or gets 　 away from it 　, 　 mobile 　 computing 　 device 115

The related 　 geographic 　 information is reported to the 　IM　 server 105.

Businesses have 　registered their 　 location in 　IM　 server 105 　and their 　

Because 　 periodically 　 IM 　 transmits 　 to the server 105 　, 　 mobile 　 computing 　 devices and 　 physically 　 close 　 rank of company

Can be judged.

Therefore, the 　 user's 　 mobile 　 computing 　 device 115 moves 　 and gets closer to 　 going 　 company 　 location and connection

The associated 　 identifier 216 is automatically displayed on the 　 contact person 　 list 205.

And, 　users 　mobile　computing

If the device is 　moved from the 　predetermined 　physical 　 proximity range 　,

6) The 　 is removed from the displayed 　 contact-in 　 list 205.

Claims (4)

As a method for advertising a business through instant messaging (IM),
Registering at least one business computing system application with the IM server;
Registering at least one subscriber with the IM server, wherein the subscriber is an IM client present in the computing device.
Initiating communication with the IM server through a client application, the at least one subscriber
Registering with the server;
A subscriber including at least one of the subscriber's geographic location of the subscriber's computing device, the subscriber's preferences, and the subscriber's status.
Passing a characteristic to the IM server, wherein the IM server is configured to determine a business entity associated with a subscriber.
Using particle properties, the transferring step;
Announcing the determined existence status of the business entity to the subscriber's computing device, wherein the existence status of the business entity
Is displayed to the subscriber in a contact list displayed on the subscriber's computing device.
That is, the step of promulgating
Including, a method of advertising a business through instant messaging (IM).
The business entity according to claim 1, wherein the subscriber selects a business entity list from the displayed contact person list.
The business entity via instant messaging (IM) further comprising establishing an IM session with a computing system application.
Advertising method.
The instantiation of claim 2, wherein the business provides at least one business service offering to the subscriber.
How to advertise your business through social messaging (IM).

The method of claim 1, wherein the presence state is, when the subscriber initiates an IM session with the business computing system.
Including the step of delivering the customized business advertisement content from the business computing system to the computing device of the subscriber
That is, a method of advertising a business through instant messaging (IM).