KR20200088252A - Authentication-based ad serving apparatus and method, and computer program and recording medium applied to the same - Google Patents

Abstract

The present invention discloses a device and method for providing advertisement based on authentication and a computer program and recording medium applied to the same. According to the present invention, the device, which is included in or connected to a user device, for providing advertisement based on authentication comprises: a memory; and a processor. When the processor receives a message according to an authentication request, the processor responses to the authentication request based on completion of an approval for the message by a user and includes contents for the authentication request, an interface for the approval, and advertisement corresponding to a local object initiating the authentication request.

Description

Authentication-based ad serving apparatus and method, and computer program and recording medium applied to the same

The present invention relates to an authentication-based advertisement providing apparatus and method, and to a computer program and a recording medium applied thereto, and more specifically, based on an authentication-based advertisement technique rather than a spam advertisement and a simple exposure advertisement, the efficiency of advertising exposure is improved. The present invention relates to an authentication-based advertisement providing apparatus and method capable of significantly improving advertisement execution, and a computer program and recording medium applied thereto.

There are many different media for advertising. Online advertisements include various advertisement methods such as banner, text, and push.

Banner advertisements vary widely in advertising costs depending on the size, time, location, and advertising medium. In order to improve the advertising effect in a short period of time, significant advertising costs must be enforced.

That is, it is recognized that in order to derive a significant advertising effect within a short period of time, banner advertisement is almost essential to secure the advertisement location, the size of the advertisement, and the size of exposure. In order to reduce costs, if the advertisement is exposed in a small size in a corner location such as a web or mobile where the user's eyes are not concentrated, there is a high possibility that a significant advertisement effect cannot be obtained.

When the banner advertisement is placed in an area where ordinary users focus, the advertisement execution cost increases, and when the banner advertisement is placed in an area where ordinary users do not concentrate, the advertisement execution cost is relatively low, but the advertising effect is insufficient.

Text ads can be executed relatively inexpensively, but even if targeted ads are made, they are often perceived as spam. According to the user experience of recognizing such a text advertisement as spam, when the advertising character of the towel reaches the user's phone, it is immediately skipped (read processing) or registered as a spam number so that the advertisement text does not come again. There are only a few ad texts that are read with interest.

The reason that text advertisement is often perceived as spam is because it is received by the user's phone against the will of the user and is forcibly received, and the reception of the text advertisement itself is stressful.

The push advertisement is executed based on the app, and it is limited to the execution of the advertisement limited to the app, and the advertisement must be executed for each app. Also, contrary to the user's intention of manipulating the phone screen to execute a specific function of the app, it is necessary to suddenly see the advertisement delivered by the push, and in response to touching the close button, it may cause an antipathy to the advertisement.

Therefore, it would be said that there is a need for a method that can significantly improve the efficiency of advertisement exposure compared to spam advertisement and simple advertisement. In other words, advertisers can perform advertisements through optimal targeting to see the effectiveness of advertisements, and a smart advertisement method that can become necessary information, not to watch or receive stressful advertisements even from the perspective of the target audience. Is required.

Republic of Korea Registered Patent Publication No. 10-1855182 (2018.04.30)

The present invention aims to solve all the above-mentioned problems.

In addition, the present invention aims to enable the execution of advertisements, which significantly improves the effectiveness compared to the exposure of advertisements based on authentication (eg, login)-based advertisement techniques.

In addition, another object of the present invention is to provide advertisements corresponding to local objects (eg, intranet of company A, service of company B, intranet of public library C, etc.) that perform authentication.

In addition, another object of the present invention is to provide an advertiser with a desired local object, and provide an advertisement corresponding to the specified local object to a user of the corresponding local object.

In addition, another object of the present invention is to expose the advertisement corresponding to the specified local object during the process of executing authentication initiated by the local object (eg, a message sent to a user device for authentication approval).

In addition, the present invention initiates an authentication request from an authentication request area (for example, a login area), which is an area with high gaze concentration from the user's point of view using a local object, and whether or not authentication is received by a user device (eg, a mobile phone) When receiving a message asking, the advertisement area included in the received message is also an area where the user's gaze concentration is high at the level of the authentication request area (for example, the login area). Is done.

In addition, another object of the present invention is to enable a user using the corresponding local object to be provided as necessary information that is not stressed, not spam advertisements and simple exposure advertisements.

The objects of the present invention are not limited to the above-mentioned problems, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

An authentication-based advertisement providing device included in a user device or connected to a user device according to a first aspect of the present invention for achieving the above-described object includes a memory and at least one processor, wherein the processor is configured to When receiving a message, the user responds to the authentication request based on the completion of the approval for the message, and the message is the content of the authentication request, the interface for the approval, and the local object that initiated the authentication request And the corresponding advertisement.

In addition, when responding to the authentication request, as the approval is completed, information for separate authentication may be automatically transmitted.

In addition, the authentication request may be to request a login to the system or service of the local object.

The advertisement providing method according to the second aspect of the present invention for achieving the above-described object is an authentication-based advertisement providing device, comprising: receiving a message according to the authentication request after an authentication request; And displaying a response on the authentication request based on the completion of the approval for the message by the user and the completion of the approval, and displaying the content of the authentication request and the approval. And an advertisement corresponding to a local object initiating the authentication request, and the advertisement providing device is included in the user device or connected to the user device.

In addition, when processing the response to the authentication request, when the approval is completed, it may further include the step of automatically transmitting information for a separate authentication.

In addition, the authentication request may be to request a login to the system or service of the local object.

The computer program according to the third aspect of the present invention for achieving the above-described subject, in combination with an authentication-based advertisement providing device, receiving a message according to the authentication request after an authentication request, and the received message is a user device It is stored in a computer-readable recording medium to execute the step of being displayed on the terminal screen, the step of completing the approval of the message by the user and the step of processing the response to the authentication request based on the completion of the approval. The advertisement request includes an advertisement corresponding to the content for the authentication request, an interface for approval, and a local object initiating the authentication request, wherein the advertisement providing device is included in the user device or is connected to the user device. Is done.

A computer-readable recording medium according to a fourth aspect of the present invention for achieving the above object, when executed by an authentication-based advertisement providing device, receiving a message according to the authentication request after an authentication request is received, Displaying a message on the terminal screen of the user device, and completing approval of the message by the user; And a command for executing a response processing to the authentication request based on the completion of the approval, wherein the message corresponds to the content of the authentication request, the interface for the approval, and the local object that initiated the authentication request. It includes an advertisement, and the advertisement providing device is included in the user device or is connected to the user device.

Therefore, in the present invention, there is an advantage that it is possible to enable advertisement execution, which significantly improves the efficiency compared to the exposure of advertisements based on the authentication (eg, login) based advertisement technique.

In addition, in the present invention, by providing advertisements corresponding to a local object that performs authentication (for example, the intranet of company A, the service of company B, the intranet of C public library, etc.), it is difficult to target advertisements, such as local objects (eg company A) Intranet, Company B's service, C public library's intranet, etc.) can be targeted as well as advertisements, and advertised advertisements from advertisers within the system of local objects.

In addition, in the present invention, the advertiser specifies a desired local object, and provides an advertisement corresponding to the specified local object to a user of the corresponding local object, thereby allowing a specific object group for each local object or a specific user group of the local object or a plurality of local objects. There is an advantage of providing an optimized advertisement, thereby improving an advertisement effect against an advertiser's advertisement exposure, and allowing the user of the log girl object to be necessary information rather than a normal advertisement.

In addition, in the present invention, by exposing the advertisement corresponding to the specified local object during the process of performing authentication initiated by the local object (eg, a message sent to the user device for authentication approval), the user viewing the advertisement is launched. This has the advantage of eliminating the need to feel tired of being exposed to advertisements, such as closing or skipping ads.

In addition, in the present invention, after initiating an authentication request from an authentication request area (for example, a login area), which is an area with high gaze concentration from the user's point of view using the local object, whether to approve authentication received by the user device (for example, a mobile phone) When receiving a message asking, the advertisement area included in the received message is also an area where the user's gaze concentration is high at the level of the authentication request area (for example, the login area). Despite the fact that it is not an expensive banner advertisement to be published, it has the advantage of being able to see an equivalent advertisement exposure effect.

And, in the present invention, by allowing a user using the local object to be provided as necessary information that is not stressed, not spam advertisements and simple exposure advertisements, access to the local object or authentication required by the local object is performed. In addition, it has the advantage of having the expectation that the necessary information can be provided as an advertisement.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is a block diagram showing an advertisement providing apparatus according to an embodiment of the present invention.
2 is a block diagram showing a configuration in which an advertisement providing device according to an embodiment of the present invention is included in a user device.
3 is a block diagram showing a configuration in which an advertisement providing device is connected to a user device according to an embodiment of the present invention.
4 is an exemplary view showing the initiation of an advertisement in an authentication process according to an embodiment of the present invention.
5 is an exemplary diagram illustrating authentication-based advertisement initiation according to another embodiment of the present invention.
6 is an exemplary view showing an authentication method according to an embodiment of the present invention.
7 is an exemplary view showing an advertisement target process according to an embodiment of the present invention.
8 is a flowchart illustrating an authentication-based advertisement method according to an embodiment of the present invention.
9 is a flowchart illustrating an authentication-based advertisement method according to another embodiment of the present invention.
10 is an exemplary view showing advertisement execution according to an embodiment of the present invention.
11 is an exemplary view showing advertisement execution according to another embodiment of the present invention.
12 is an exemplary view showing advertisement execution according to another embodiment of the present invention.
13 is an exemplary view showing advertisement execution according to another embodiment of the present invention.

For a detailed description of the present invention, which will be described later, reference is made to the accompanying drawings that illustrate, by way of example, specific embodiments in which the invention may be practiced. These embodiments are described in detail enough to enable those skilled in the art to practice the present invention. It should be understood that the various embodiments of the invention are different, but need not be mutually exclusive. For example, specific shapes, structures, and characteristics described in this specification may be implemented by changing from one embodiment to another without departing from the spirit and scope of the present invention. In addition, it should be understood that the position or arrangement of individual components within each embodiment may be changed without departing from the spirit and scope of the present invention. Therefore, the following detailed description is not intended to be done in a limiting sense, and the scope of the present invention should be taken as encompassing the scope claimed by the claims of the claims and all equivalents thereto. In the drawings, similar reference numerals denote the same or similar components throughout several aspects.

Hereinafter, various preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to enable those skilled in the art to easily implement the present invention.

The present invention enables advertisement execution based on authentication (eg, login)-based advertisement technique, which greatly improves the effectiveness compared to advertisement exposure, and is necessary information, not spam advertisements or simple impression advertisements, from the perspective of users who view advertisements. It is equipped with a structure that allows users to access advertisements.

1 is a block diagram showing an advertisement providing apparatus according to an embodiment of the present invention.

Referring to FIG. 1, the authentication-based advertisement providing apparatus 100 includes a memory 110 and at least one processor 120, but the processor 120 receives a message according to an authentication request, by the user Based on the approval of the received message, the response to the authentication request is processed, and the message includes the content of the authentication request, an interface for approval, and an advertisement corresponding to the local object that initiated the authentication request.

Here, the authentication request includes a login request for access to a specific system or service, an authentication request for payment approval, a request for two-step authentication executed in addition to the main authentication executed as the main, and various functions for enhancing security functions This includes requests for authentication in the form, and is applicable to all authentication related to IT systems and services.

The message includes a function for guiding the initiation of authentication and a function for supporting the user's final approval for authentication as a means for allowing the user to make final approval for the initiated authentication after the authentication request is initiated. The message further includes an advertisement corresponding to the local object that initiated the authentication request.

The content of the authentication request is to inform the user of the start of authentication, and the form can be implemented in various ways. Since the initiation of authentication is also likely to be performed by the same user, the content of the authentication request is sufficient to the minimum level of authentication notification, and may include specific content of the authentication request as necessary.

The interface for approval may be an interface for determining whether to approve immediately within a message (for example, touch an approval button or a reject button) or an interface for determining whether to approve based on a guide for handling the approval of the message (for example, in a message The contents of'If you want to approve authentication, please enter your fingerprint' are disclosed, and in response, the user responds and enters the fingerprint to process the approval). In addition, various methods for determining whether to approve the user based on the message are applicable.

The advertisement corresponding to the local object that initiated the authentication request is an advertisement provided to a user who determines whether to approve the authentication in response to the authentication request, and is an advertisement corresponding to the local object to the user who performs authentication related to the local object. As provided, it may be provided as information necessary for the user as well as a promotional advertisement.

The form of the advertisement may be text, image, video, etc., and in some cases, a voice method.

Here, the local object is an object that requires authentication from the user, and the intranet system of a specific company (for example, the business system based on the intranet of the company A), the intranet system of a public institution (eg, the public business system based on the intranet of the F institution) , Access control system of a specific company, access control system of a specific apartment (e.g., a common entrance access control system on the first floor of an apartment), service system of a specific company (e.g., Internet shopping mall service targeting young women of D company), Public institution's service system (eg, G Public Library's book search and loan service composition), public institution's access control system (eg, G Public Library's access control system), etc. are possible.

For example, when the local object is an intranet system of a specific company (eg, a business system based on the intranet of company A), a user requesting authentication to the local object may be an employee of the company. That is, if the authentication request is a log-in request to access the company's intranet system, the employee of the company, which is a user requesting to log-in, checks the message received through the user device 200 in use and determines whether to approve authentication through the message. In the process, advertisements related to the company's intranet system exposed together on the message are provided.

As another example, when a local object is a service system of a specific company (for example, an Internet shopping mall service targeting a young woman of company D), a user requesting authentication to a local object is a user who uses the service as a service user. Can. That is, if the authentication request is a log-in request to access a company's service configuration (eg, a client configuration that provides a web or mobile page and a server configuration), the user who is the user who requests the login is using the user device 200 in use. In the process of checking the received message and determining whether to approve authentication through the message, advertisements related to the corresponding service configuration exposed together on the message are provided.

As another example, when the local object is a public institution's access control system (for example, the G public library's access control system), a user requesting authentication to a local object is connected to the public institution's access control system. It may be an employee, or a general user (eg, a general citizen or citizen, such as a student or an elderly person) who wants to use services provided by the public institution (eg, library use service). That is, if the authentication request is a login request or an access authentication request to access the access control system of a public institution, the general user, the user requesting the login or access authentication, checks the message received through the user device 200 in use, In the process of deciding whether to approve authentication through a message, advertisements related to the access control system of the corresponding public institution exposed together on the message are provided.

FIG. 2 is a block diagram showing a configuration in which an advertisement providing device according to an embodiment of the present invention is included in a user device, and FIG. 3 shows a configuration in which an advertisement providing device according to an embodiment of the present invention is connected to a user device It is a block diagram.

2 or 3, the authentication-based advertisement providing device 100 may be included in the user device 200 or may be configured to be connected to the user device 200.

When the advertisement providing device 100-1 is included in the user device 200, a software resource is installed based on the memory 110 and at least one processor 120 of the user device 200, or It is also possible that a separate hardware resource is configured in the user device 200.

When the advertisement providing device 100-2 is connected to the user device 200, the user device 200 and the advertisement providing device 100-2 are configured respectively, and can be connected to each other by wire or wirelessly. Do. At this time, the advertisement providing device 100-2 may be an independent configuration for providing authentication-based advertisement, or may be configured in a separate device (for example, a smart watch).

The user device 200 refers to a device used in any form by a user, and may be, for example, a mobile phone called a smart phone. In addition, automobiles, various facilities, medical devices, and the like may also be the user device 200 mentioned above. However, the authentication request is not initiated by the user device 200, but when the authentication request is initiated by the other user device 300, a mobile phone that is easily carried by the user may be used as the user device 200. have.

When an authentication request is initiated by the user device 200 and a message for authentication approval is received by the user device 200, the authentication request may be initiated by the user device 200 and the approval may be completed. For example, in order to use the service of company D, a user makes a login request to access a mobile page through the user's own device 200 (eg, a mobile phone), and through a message received by the user device 200 It is possible to approve login and receive advertisements corresponding to the services of company D during the process of approving login after receiving the message.

On the other hand, an authentication request may be initiated from another user device 300. In this case, another user device 300 in which the authentication request is initiated is separated from the user device 200 that processes a response to the authentication request.

For example, when a user goes to company A and wants to access company A's intranet system, the company is connected to company A's intranet system through a computer located at company A's user's seat. At this time, the computer that initiates the authentication request to access the intranet system of company A is the other user device 300 described above, and the mobile phone of the user receiving the message according to the authentication request is the user device 200 described above.

For another example, when a user visits the G public library and wants to use the library service, the user goes through the access control system of the G public library. That is, access to the access control system of the G public library through the public computer or access control device of the G public library. At this time, the public computer or the access control device that initiates the authentication request to access the access control system of the G public library is the other user device 300 described above, and the mobile phone of the user receiving the message according to the authentication request is described above. User device 200.

Here, when an authentication request is made to use any system or service, a message is transmitted to the user device 200, and the authentication is completed through user approval for the purpose of improving user convenience and security. Can be used.

For example, the existing public library's access control system is a method that allows you to enter or exit with a pass issued after entering an ID and password, or through your own access card without a separate issuance process. The method of carrying an access card has the inconvenience of always having an access card, and without an access card, access is impossible.

The method of entering and entering the ID and password to obtain the pass is not only cumbersome to use the service for users of vulnerable groups, such as the elderly who are not easy to remember and input the ID and password, but also the institution that supports it Workers of the company also feel hassle every time.

When an authentication request is made to use any system or service, a message is transmitted to the user device 200, and the authentication is completed through user approval for easy access without having an access card. Even if the vulnerable people use weak services for IT, it provides the advantage of facilitating the use or access of public facilities because it is a method that does not input the ID and password at all.

In addition, even in the case of a structure for inputting an ID and password, two-step authentication for blocking exposure of personal information such as an ID may be applied. That is, as part of the two-step authentication, when an authentication request is made to use any system or service, a message is transmitted to the user device 200, and authentication is completed through user approval.

4 is an exemplary view showing the initiation of an advertisement in an authentication process according to an embodiment of the present invention.

Referring to FIG. 4, when accessing a predetermined local object, a user may use another user device 300 such as a PC. For example, if the local object is Company A's intranet system, the user requests an authentication request to access Company A's intranet system by using a PC provided in Company A's place as another user device 300 (for example, login) )can do.

In the corresponding screen (i screen) for requesting authentication using another user device 300, the user identifies information (eg, the user's email address, terminal connection information corresponding to the user device 200 (eg, a phone number). ), etc.).

Thereafter, a message according to the authentication request described above is provided to the user device 200 (eg, a mobile phone). Here, the user device 200 is preferably a device (eg, a mobile phone) that the user can carry, in that it supports the user's approval processing for the authentication request from the other user device 300.

When the user device 200 receives a message according to the authentication request, the received message may be displayed on the terminal screen (ii screen). The user can check the mesh displayed on the terminal screen (ii screen), and if the user wants to approve the above-described authentication request, can process the approval.

As shown in ii of FIG. 4, the user's approval processing method can touch either YES or NO on the message. That is, if the user wants to approve the authentication request guided by the message, the user can respond to the authentication request by touching YES to approve it. Of course, the user's approval processing method may be configured as an interface for approval of other methods, unlike the method shown in ii of FIG. 4. For example, as an interface for approving a message, if the user wants to approve the corresponding authentication request, a guided content such as enter a fingerprint is initiated on the message, and the user responds to the fingerprint input, such as It may also be configured that the user responds to the approval requirements ordered on the message rather than all of the user's approval completions on the message.

The above-mentioned message includes the content of the authentication request, the interface for approval, and the advertisement corresponding to the local object that initiated the authentication request. That is, the user checks the message received by the user device 200 and sees the advertisement included in the message in the process of processing the authorization request. At this time, the advertisement corresponding to the local object exposed to the user may be configured to be additionally confirmed through a separate notification reception history menu. That is, a user who wants to access a local object has a high possibility of recognizing an advertisement corresponding to the local object as necessary information, not just advertisement, and determines whether or not it is necessary information in the authentication process, and is notified after the authentication process is finished. Through the reception history menu, detailed information about the advertisement viewed in the authentication process can be found.

Through the user's approval, when the response processing to the authentication request is completed in the user device 200, information for authentication is transmitted from the user device 200 to the authentication server 500, and authentication in the authentication server 500 According to the processing result, the final result for the authentication request is generated.

When the final result is the authentication pass, the terminal screen of the other user device 300 is converted to a screen corresponding to the authentication pass, as shown in screen iii of FIG. 4. When the authentication request is a login request, it may be switched to a login completion page.

5 is an exemplary diagram illustrating authentication-based advertisement initiation according to another embodiment of the present invention.

Referring to FIG. 5, as in FIG. 4, a user may attempt to access a local object by inputting an ID and password using another user device 300 such as a PC to access a predetermined local object. When attempting such a connection, in addition to entering an ID and password, an authentication request for additional authentication may be made as two-step authentication. That is, the first-step authentication is an authentication method in which an ID and password are input, and the second-step authentication is an authentication method in which the user's device 200 is further approved by the user.

In the screen i of FIG. 5, when an ID and password for accessing a local object are input, automatically based on identification information (eg, the user's email address, terminal connection information (eg, a phone number) of the user device 200) One two-factor authentication can be performed. Pre-settings may be required for this. Here, the two-step authentication may be automatically performed through the pre-setting, but it is also possible to enter the ID and password and manually enter the above-described identification information to perform the two-step authentication for each case without pre-setting.

Referring to the screen ii of FIG. 5, after an authentication request for two-step authentication, a message according to the authentication request is provided to the user device 200. The user can confirm the authentication request on the message and decide whether to approve. As described above, if you want to approve, you can touch YES on the message, which can be interfaced in a different way.

The user checks the message delivered to the user device 200 and sees an advertisement included in the message in the process of approving the message. At this time, the advertisement corresponding to the local object exposed to the user may be configured to be additionally confirmed through a separate notification reception history menu. That is, a user who wants to access a local object has a high possibility of recognizing an advertisement corresponding to the local object as necessary information, not just advertisement, and determines whether or not it is necessary information in the authentication process, and is notified after the authentication process is finished. Through the reception history menu, detailed information about the advertisement viewed in the authentication process can be found.

Through the user's approval, when the response processing to the authentication request is completed in the user device 200, information for authentication is transmitted from the user device 200 to the authentication server 500, and authentication in the authentication server 500 According to the processing result, the final result for the authentication request is generated.

When the final result is authentication, the terminal screen of the other user device 300 is converted to a screen corresponding to the authentication pass, as shown in the screen iii of FIG. 5. If the authentication request is a two-step authentication request of login, it may be switched to a login completion page.

6 is an exemplary view showing an authentication method according to an embodiment of the present invention.

Referring to FIG. 6, in response to an authentication request from the user device 200, in addition to authentication processing through the user's approval, authentication for improving security may be added.

That is, when processing the response to the authentication request, the authentication-based advertisement providing device 100 included in the user device 200 or connected to the user device 200 receives information for separate authentication as the user's approval is completed. It can transmit automatically.

Here, the information for separate authentication may be information stored in a safe area of the user device 200, information changed in the user device 200, or a combination of these.

The information stored in the safe area of the user device 200 may be information stored in an area software-separated from the user device 200 into a secure area, or information stored in at least one specified chip.

Information changed in the user device 200 is information changed in an OTP method, user input to the user device 200 (eg, device movement, earphone jack connection, battery jack connection, auto-sound mode change, camera shooting, terminal Information changed by app placement change on a screen, connection with a specific person, etc., factors other than user input to the user device 200 (eg, a message received from a specific person, a call from a specific person, from the authentication server 500) It may be information that is changed by security information (for example, information for changing security values periodically received) or a combination of them.

FIG. 6 is for more specifically describing information changed in the user device 200 and shows information changed by a user input to the user device 200 described above.

In other words, the authentication request is initiated by the other user device 300, and authentication is completed through user approval that minimizes the user input by the user device 200, thereby logging in without having to enter a password in the other user device 300. Enabling authentication and the like, even if an ID and password are input from another user device 300, two-step authentication can be additionally executed in a simple manner.

However, depending on the authentication level required by the local object or the local object, stronger authentication may be required. In this case, when the response processing for the authentication request is performed by the user device 200, it is possible to respond through a configuration of automatically transmitting information for separate authentication as the user's approval is completed.

By automatically transmitting information for separate authentication through user approval, security can be further improved without compromising user convenience. At this time, when the information for the separate authentication is changed to information on the user device 200, the security level can be further improved. The information that is changed in the user device 200 may be changed aperiodically without a pattern as it is changed by a user's input or other factors other than the user's input, as well as a security change request periodically issued by the authentication server 500. The security level is very excellent in that it can be changed by. In addition, information that is changed in the user device 200 is OTP, a method that is changed by a user input to the user device 200, a method that is changed by a factor other than the user input to the user device 200, or a combination of these. In the case of the method, it is not stored in the user device 200, but is information that is temporarily generated and then disappears when responding to the authentication request, so there is little possibility of being exposed to hacking.

Among them, a method in which information changed in the user device 200 is changed by a user input to the user device 200, a method in which information other than the user input for the user device 200 is changed, or a combination thereof When configured as, unlike the OTP method according to the mathematical algorithm, it is possible to have patternless security, so it has the advantage of being prepared against hacking attacks on next-generation computing systems such as quantum computers.

In the foregoing description of FIGS. 4 and 5, the process of requesting authentication or completing authentication (including advertisement display) through the other user device 300 and the user device 200 has been described, but authentication is performed by the user device 200. It is possible that the request is initiated and proceeds until the authentication is completed (including advertisement display). For example, it is possible that an authentication request such as automatic login is initiated from the user device 200 and then proceeds in the user device 200 until authentication is completed (including advertisement display) after user approval.

7 is an exemplary view showing an advertisement target process according to an embodiment of the present invention.

Referring to FIG. 7, in the present invention, an advertisement may be displayed during the authentication process for each local object, and details of this may be grasped as an example.

The advertiser may select the main advertisement medium of the present invention which is an authentication-based advertisement providing service. Thereafter, at least one of a plurality of sub-advertising media (ie, local objects) available from the main advertisement media may be selected as a target. Thereafter, all or a part of the users belonging to the selected target target local object may be selected.

For example, the advertiser selects the intranet of the C company as a local object among a number of sub-advertising media provided by the authentication service providing advertisement based on the main advertising medium, and targets the employees of the C company using the intranet of the selected C company. It can be selected by the user. Alternatively, as a target user, it is also possible to select male employees or employees belonging to the 30s to 40s among employees of C company using the intranet of C company.

Furthermore, the advertiser may select not only one local object from among a plurality of sub-advertising media, but also multiple local objects.

8 is a flowchart illustrating an authentication-based advertisement method according to an embodiment of the present invention.

Referring to FIG. 8, the authentication-based advertisement providing apparatus 100 receives a message according to the authentication request after the authentication request is made (S100 ).

After step S100, the received message is displayed on the terminal screen of the user device 200 (S110).

After the step S110, as the approval of the message is completed by the user (S120), a process of processing a response to the authentication request proceeds (S130). In this case, the message includes the content for the authentication request, the interface for approval, and the advertisement corresponding to the local object that initiated the authentication request, thereby allowing the user who has confirmed the message received by the user device 200 to authenticate. In the meantime, you will see an advertisement included in the message.

Furthermore, the advertisement providing apparatus 100 may further include automatically transmitting information for separate authentication as the user's approval is completed when responding to the authentication request. Through this, it is possible to prepare for a security leak that may occur during authentication, which improves user convenience such as login without a password input.

Detailed description of each step of the authentication-based advertisement providing method as described above will be replaced with the description of the corresponding configuration described above.

Each of the steps of the advertisement providing method is combined with the advertisement providing apparatus 100, and is composed of a computer program stored in a recording medium, or when read by the advertisement providing apparatus 100, a computer reading including instructions for executing the above steps. It can be configured as a possible recording medium.

9 is a flowchart illustrating an authentication-based advertisement method according to another embodiment of the present invention.

The user's login request to access the company's intranet will be described as an example of the authentication request.

In the intranet of company C, the user inputs predetermined identification information to the PC, which is the user's other user device 300, and initiates an authentication request for login (S200).

Thereafter, the other user device 300 notifies the authentication request to the corresponding local object server 400 (S202).

Subsequently, the local object server 400 again informs the authentication server 500 of the authentication request received in step S202 (S204).

Thereafter, the authentication server 500 generates a message for the corresponding authentication request, and provides the generated message to the user device 200 corresponding to the input identification information (S206).

Thereafter, the user device 200 (eg, the message received in step S206 is displayed on the terminal screen of the mobile phone (S208), and the user checks the content, the interface asking whether to approve or not, the advertisement displayed in step S208.

Thereafter, when the user wants to respond to the authentication request initiated by the user, the response processing for the above-described authentication request may be performed as the approval process is performed (S210).

In step S210, as the user approval is completed, information for authentication is provided to the authentication server 500 (S212).

The information for authentication in step S212 may be information according to user approval, information for separate authentication that is automatically transmitted when the user approval is completed, or a combination of them.

Subsequently, the authentication server 500 generates a final result for authentication through comparison verification on the received authentication information (S214).

Thereafter, the authentication server 500 provides the authentication result generated in step S214 to the local object server 400 (S216), and the local object server 400 proceeds to a step after authentication is completed according to the authentication result (S218). ).

Subsequently, the other user device 300 switches to the authentication completion page, thereby allowing the user to access a company C intranet and switch to a workable state (S220).

10 is an exemplary view showing advertisement execution according to an embodiment of the present invention.

As shown in FIG. 10, an advertiser selling persimmon can start advertising marketing targeting companies C and Z as Chuseok gifts.

Employees of company C and Z will see advertisements of persimmons on the message for authentication provided to each user's device 200 each time they log in to the company's intranet. Employees of companies C and Z who have seen the advertisement can check the detailed information of the advertisement through the notification reception menu if they are interested in the advertisement.

11 is an exemplary view showing advertisement execution according to another embodiment of the present invention.

As shown in FIG. 11, a job seeker who wants to get a job at Company A becomes an advertiser and can start his/her resume advertisement for Company A.

Whenever a member of Company A logs in to log in to Company A's intranet, he/she sees a resume advertisement on the message for authentication provided to each user's device 200 according to the two-step authentication of login. If the employee of company A who saw the advertisement is interested in the resume, the detailed information of the advertisement can be checked through the notification reception history menu, so that the job seeker's history information can be checked.

12 is an exemplary view showing advertisement execution according to another embodiment of the present invention.

As illustrated in FIG. 12, an advertiser who wants to advertise an accessory targeting users of a K service, a shopping mall targeting a young generation in their twenties, may initiate advertising marketing targeting users of the K service.

Users of the K service (that is, customers of the K service) target a young generation in their 20s on a message for authentication provided to each user's device 200 each time they log in to access the K service. You see an accessory ad. Users of the K service who have seen the advertisement can check the detailed information of the advertisement through the notification reception menu when they are interested in the accessory.

13 is an exemplary view showing advertisement execution according to another embodiment of the present invention.

As shown in FIG. 13, an advertiser who operates a restaurant near companies A and B may initiate advertising marketing to initiate a 20% DC event for one week against employees of companies A and B.

Employees of companies A and B will see advertisements for 20% DC events for one week on the message for authentication provided to each user's user device 200 each time they log in to the company's intranet. .

Employees of companies A and B who have seen the advertisement are interested in the corresponding 20% DC event advertisement, check the details of the advertisement through the notification reception menu, and visit the restaurant that initiated the advertisement during the DC event period. You can have lunch at a low price.

In addition, the present invention is an authentication-based advertisement providing apparatus and method capable of significantly improving the efficiency of advertisement exposure compared to advertisement exposure based on authentication-based advertisement techniques, not spam advertisements and simple impression advertisements, and computer programs and records applied thereto Since it is intended to provide a medium, it is an invention that has industrial applicability since it is not only sufficient for commercial or commercial possibilities, but also practically and clearly.

100, 100-1, 100-2: advertisement providing device
110: memory 120: processor
200: user device 300: another user device
400: local object server 500: authentication server

Claims (3)

Memory; And
At least one processor,
The processor,
When receiving a message according to the authentication request, the user responds to the authentication request based on the completion of the approval for the message,
The message includes content for the authentication request, an interface for the approval, and an advertisement corresponding to a local object that initiated the authentication request,
A device for providing advertisement based on authentication included in a user device or connected to the user device. In the advertisement-based advertisement providing device, receiving a message according to the authentication request after an authentication request;
Displaying the received message on the terminal screen of the user device;
The approval for the message is completed by the user; And
And processing a response to the authentication request based on the completion of the approval,
The message includes content for the authentication request, an interface for the approval, and an advertisement corresponding to a local object that initiated the authentication request,
The advertisement providing device is included in the user device, or the advertisement providing method, characterized in that connected to the user device. When executed by an authentication-based advertisement providing device, receiving a message according to the authentication request after an authentication request;
Displaying the received message on the terminal screen of the user device;
The approval for the message is completed by the user; And
And a command for executing a response processing to the authentication request based on the completion of the approval,
The message includes content for the authentication request, an interface for the approval, and an advertisement corresponding to a local object that initiated the authentication request,
The advertisement providing device is included in the user device, or a computer readable recording medium, characterized in that connected to the user device.

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