KR20200005967A - Authentication-based ad serving apparatus and method, and computer program and recording medium applied to the same - Google Patents

Abstract

According to the present invention, disclosed are an apparatus for providing an advertisement based on authentication and a method thereof and a computer program applied to the same and a recording medium thereof. According to the present invention, the apparatus for providing an advertisement based on authentication is included in a user apparatus or connected to the user apparatus. The apparatus comprises a memory and at least one processor. When receiving a message in accordance with an authentication request, the processor responds to the authentication request based on the completion of the approval of the message by a user. The message may include content for the authentication request, an interface for the authentication, and an advertisement corresponding to a local object initiating the authentication request.

Description

Authentication-based ad serving apparatus and method, and computer program and recording medium applied to the same}

The present invention relates to an apparatus and method for providing advertisement based on authentication, and a computer program and a recording medium applied thereto. More particularly, the present invention relates to an advertisement-based advertisement technique based on a certification-based advertisement technique rather than spam advertisement and simple exposure advertisement. The present invention relates to an authentication-based advertisement providing apparatus and method for greatly improving advertisement execution, and a computer program and a recording medium applied thereto.

There are many different media for advertising. As an online advertisement, there are various advertising methods such as banner, text, and push.

Banner advertisements vary greatly depending on the size, time, location, and advertising medium exposed. In order to improve the effectiveness of advertising in a short time, significant advertising costs must be enforced.

In other words, when it is desired to derive a significant advertising effect in a short time, it is recognized that the cost of the banner advertisement is almost essential to secure an advertisement position, an exposure size, etc. in which the user's attention is focused. In order to reduce costs, if a small size of an advertisement is exposed to a corner of a web or mobile where the user's eyes are not focused, it is likely that a significant advertisement effect cannot be derived.

When the banner advertisement is placed in an area in which the ordinary users are focused, the advertisement execution cost is increased. When the banner advertisement is placed in an area in which the ordinary users are not focused, the advertisement execution cost is relatively low, but the advertisement effect is insufficient.

Although text ads are relatively inexpensive to run, they are often perceived as spam even if they are targeted and advertised. According to the user experience of recognizing such a text advertisement as spam, when the advertisement text of the towel reaches the user's phone, the text is skipped (read processing) or registered as a spam number so that the advertisement text does not come back. There are only a few commercial characters that are read with interest.

The reason why a text ad is often perceived as spam is because it is received by the user's phone counter-forcely against the user's intention, and the text ad is too stressed to receive the text ad itself.

Push ads are executed on an app basis, and there is a limit to ad execution that is limited to the corresponding app, and an advertisement must be executed for each app. In addition, contrary to the user's intention of manipulating the phone screen to execute a specific function of the app, it is necessary to see an advertisement delivered by a sudden push and may cause a dislike for the advertisement in the process of touching the close button.

Therefore, there is a need for a method for greatly improving the efficiency of advertisement exposure rather than spammy advertisement or simple exposure advertisement. In other words, advertisers can see the effectiveness of advertisement by executing the advertisement through the optimal targeting, and the smart advertisement method that can be necessary information, rather than watching or receiving the stressed advertisement from the perspective of the target user. Required.

Republic of Korea Patent Publication No. 10-1855182 (2018.04.30)

The object of the present invention is to solve all the above-mentioned problems.

In addition, an object of the present invention is to enable an advertisement execution that significantly improved the efficiency compared to the advertisement exposure based on the authentication (eg, login) based advertising technique.

Another object of the present invention is to provide an advertisement corresponding to a local object (for example, intranet of company A, service of company B, intranet of public library C, etc.) for authentication.

In addition, another object of the present invention is to allow an advertiser to specify a desired local object and to provide an advertisement corresponding to the specified local object to a user of the local object.

It is another object of the present invention to expose an advertisement corresponding to a specified local object during a process (eg, a message sent to the user device for authentication approval) that initiates authentication initiated at that local object.

In addition, the present invention, after starting the authentication request from the authentication request area (for example, the login area) that is the area of high attention concentration from the user's point of view using the local object, whether the authentication is received by the user device (for example, a mobile phone) When receiving the message, the advertisement area included in the received message is also an area where the user's attention concentration is high, such as the authentication request area (eg, the login area). It is done.

In addition, another object of the present invention is to enable a user who uses the corresponding local object to be provided as necessary information without being stressed, rather than spammy advertisements or simple exposure advertisements.

The object of the present invention is not limited to the above-mentioned problems, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

An authentication-based advertisement providing device included in or connected to a user device according to the first aspect of the present invention for achieving the above object includes a memory and at least one processor, wherein the processor is configured according to an authentication request. When receiving a message, a response is processed in response to the authentication request based on the completion of the approval of the message by the user, and the message is the content of the authentication request, the interface for the approval, and the local object that initiated the authentication request. And corresponding advertisements.

In addition, when the response is processed in response to the authentication request, information for additional authentication may be automatically transmitted as the approval is completed.

In addition, the authentication request may be a request to log in to the system or service of the local object.

In the advertisement providing method according to the second aspect of the present invention for achieving the above object, in the authentication-based advertisement providing apparatus, after receiving an authentication request, receiving a message according to the authentication request, the received message of the user device Displaying the terminal screen, completing the approval of the message by the user, and processing the response to the authentication request based on the completion of the approval, wherein the message includes the contents of the authentication request and the approval. And an advertisement corresponding to a local object for initiating the authentication request and the interface, wherein the advertisement providing apparatus is included in or connected to the user apparatus.

The method may further include automatically transmitting information for separate authentication as the approval is completed when the response is processed in response to the authentication request.

In addition, the authentication request may be a request to log in to the system or service of the local object.

A computer program according to a third aspect of the present invention for achieving the above object, in combination with an authentication-based advertisement providing apparatus, receiving a message according to the authentication request after the authentication request, the received message is a user device Stored in a computer-readable recording medium for executing the steps displayed on the terminal screen of the terminal, approval of the message by the user is completed, and processing the response to the authentication request based on the completion of the approval. Includes an advertisement corresponding to the authentication request, the interface for the approval, and an advertisement corresponding to a local object that initiated the authentication request, wherein the advertisement providing device is included in or connected to the user device. It is done.

A computer-readable recording medium according to the fourth aspect of the present invention for achieving the above object, when executed by the authentication-based advertisement providing apparatus, after receiving an authentication request, receiving a message according to the authentication request, received Displaying a message on a terminal screen of a user device, and completing approval of the message by a user; And executing a response to the authentication request based on the completion of the approval, wherein the message corresponds to contents of the authentication request, an interface for the approval, and a local object that initiated the authentication request. And an advertisement, wherein the advertisement providing device is included in or connected to the user device.

Therefore, in the present invention, there is an advantage in that the advertisement execution can be made possible by greatly improving the efficiency of the advertisement exposure based on the authentication (eg, login) based advertisement technique.

In addition, in the present invention, by providing an advertisement corresponding to a local object (e.g., an intranet of A company, a service of B company, an intranet of C public library, etc.) for authentication, a local object (e.g., A company) that was difficult to target advertisements Intranet, Company B's service, Public Library C's intranet, etc. can be used as advertisement targeting, and there is an advantage in that advertisements submitted by advertisers can be posted within the system of the local object.

In addition, the present invention allows the advertiser to specify the desired local object, by providing an advertisement corresponding to the specified local object to the user of the local object, by the local object or by a specific user group of the local object or a plurality of local objects Providing an optimized advertisement, thereby improving the advertising effect in preparation for the advertisement exposure of the advertiser, there is an advantage that the user of the logger object can be necessary information rather than the normal advertisement.

In addition, the present invention exposes an advertisement corresponding to a specified local object during a process (eg, a message sent to the user device for authorization approval) to be displayed to the user who sees the advertisement. There is an advantage of not having to feel the fatigue of the advertisement exposure, such as closing or skipping the jin advertisement.

In addition, in the present invention, after the authentication request is initiated from the authentication request area (eg, the login area), which is an area of high eye focus, from the point of view of the user using the local object, whether the authentication is received by the user device (eg, a mobile phone). When receiving the message, the advertisement area included in the received message is also an area where the user's attention concentration is high, such as the authentication request area (eg, the login area), and the advertisement effect is increased compared to the exposure of the advertisement. Although it is not an expensive banner advertisement to be posted, there is an advantage that can see the corresponding advertisement exposure effect.

In the present invention, by allowing the user using the local object to be provided as necessary information without stress, rather than spam advertising and simple exposure advertising, access to the local object or perform authentication required by the local object. While there is an advantage to have the expectation that you can be provided with the necessary information in advertising.

The effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is a block diagram showing an advertisement providing apparatus according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration in which an advertisement providing device according to an embodiment of the present invention is included in a user device.
3 is a block diagram illustrating a configuration in which an advertisement providing device according to an embodiment of the present invention is connected to a user device.
4 is an exemplary view showing the advertisement start in the authentication process according to an embodiment of the present invention.
5 is an exemplary view showing an authentication-based advertisement start according to another embodiment of the present invention.
6 is an exemplary view showing an authentication method according to an embodiment of the present invention.
7 is an exemplary view illustrating an advertisement target process according to an embodiment of the present invention.
8 is a flowchart illustrating an authentication-based advertising method according to an embodiment of the present invention.
9 is a flowchart illustrating an authentication-based advertising method according to another embodiment of the present invention.
10 is an exemplary view showing an advertisement execution according to an embodiment of the present invention.
11 is an exemplary view showing an advertisement execution according to another embodiment of the present invention.
12 is an exemplary view showing an advertisement execution according to another embodiment of the present invention.
13 is an exemplary view showing an advertisement execution according to another embodiment of the present invention.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be implemented with changes from one embodiment to another without departing from the spirit and scope of the invention. In addition, it is to be understood that the location or arrangement of individual components within each embodiment may be changed without departing from the spirit and scope of the invention. Accordingly, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be taken as encompassing the scope of the claims of the claims and all equivalents thereof. Like reference numerals in the drawings indicate the same or similar elements throughout the several aspects.

Hereinafter, various preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

According to the present invention, the advertisement (sign-in) -based advertising technique enables advertisement execution, which greatly improves the efficiency of the advertisement exposure, and the user who sees the advertisement is not necessary as a spam advertisement and a simple exposure advertisement as necessary information. Have a configuration that allows you to see ads.

1 is a block diagram showing an advertisement providing apparatus according to an embodiment of the present invention.

Referring to FIG. 1, the authentication-based advertisement providing apparatus 100 may include a memory 110 and at least one processor 120, and when the processor 120 receives a message according to an authentication request, is provided by the user. The response to the authentication request is processed based on the completion of the approval of the received message, and the message includes contents of the authentication request, an interface for approval, and an advertisement corresponding to the local object that initiated the authentication request.

Here, the authentication request is a login request for accessing a specific system or service, an authentication request for payment approval, a request for two-step authentication executed in addition to the main authentication executed as the main, and various security enhancement functions. Forms of certification requests, and is applicable to all certifications related to IT systems and services.

The message is a means for allowing a user to make a final approval for the initiated authentication after the authentication request is initiated, and includes a function for guiding the initiation of authentication and a function for supporting the user's final approval for authentication. The message further includes an advertisement corresponding to the local object that initiated the authentication request.

The content of the authentication request informs the user of the start of authentication, and the form can be variously implemented. Since the initiation of the authentication is also likely to be performed by the same user, the contents of the authentication request may be sufficient for the minimum authentication notification, and may include specific details of the authentication request as necessary.

The interface for acknowledgment can be an interface that can determine whether to approve directly within a message (e.g., touch an approve button or a reject button), or an interface that can determine whether to approve based on instructions for processing the message. If the user wants to approve the authentication, the fingerprint input is started, and the user responds to the fingerprint input in response to the approval process), and in addition to the message, various methods for determining the approval of the user are applicable.

An advertisement corresponding to a local object that initiates an authentication request is an advertisement provided to a user who determines whether to approve an authentication in response to the authentication request. The advertisement corresponding to the local object is an advertisement corresponding to the local object to a user performing authentication related to the local object. As provided, the information may be provided as necessary information for the user as well as the promotional advertisement.

The form of the advertisement may be a text, an image, a video, or the like, and in some cases, may be a voice method.

Here, a local object is an object that requires a user to authenticate, such as a company's intranet system (for example, a work system based on company A's intranet), or a public institution's intranet system (for example, an F organization's intranet based public service system). , Access control systems for specific companies, access control systems for certain apartments (e.g., common entrance control systems on the first floor of an apartment), service systems for specific companies (e.g., an Internet shopping mall targeting young women in Company D), Public institution service systems (e.g., the formation of book retrieval and loan services in G public libraries), and public institutional access control systems (e.g. G public libraries' access control systems) are possible.

For example, if the local object is a company's intranet system (eg, a work system based on company A's intranet), the user requesting authentication to the local object may be an employee of the company. That is, if the authentication request is a login request for accessing the intranet system of the company, an employee of the company, which is the user requesting the login, checks a message received through the user device 200 in use and determines whether to approve authentication through the message. In the process of receiving the advertisement related to the company's intranet system exposed together in the message.

As another example, if the local object is a service system of a particular company (for example, an Internet shopping mall service targeting a young woman of company D), the user requesting authentication to the local object may be a user of the service. Can be. That is, if the authentication request is a login request for accessing the company's service configuration (for example, a client configuration for providing a web or mobile page and a server configuration), the user requesting the login may use a user device 200 in use. In the process of checking the received message and determining whether to approve authentication through the message, an advertisement related to the corresponding service configuration exposed together on the message is provided.

As another example, if the local object is a public authority's access control system (e.g., a public library's access control system), the user requesting authentication to the local object may be a member of that public agency entering or exiting the public authority's access control system. You may be an employee or a general user (e.g., a general citizen or a citizen, such as a student or an elderly person) who wants to use a service provided by a relevant public institution (e.g., library use services). That is, if the authentication request is a login request or an access authentication request for access to the access control system of a public institution, a general user who is a user requesting a login request or access authentication checks a message received through the user device 200 in use. In the process of determining whether to approve authentication through a message, an advertisement related to the access control system of the relevant public agency exposed together in the message is provided.

2 is a block diagram illustrating a configuration included in a user device (the advertisement providing device according to an embodiment of the present invention), and FIG. 3 illustrates a configuration in which an advertisement providing device according to an embodiment of the present invention is connected to a user device. It is a block diagram.

2 or 3, the authentication-based advertisement providing apparatus 100 may be included in the user device 200 or may be connected to the user device 200.

When the advertisement providing device 100-1 is included in the user device 200, a software resource is installed on the basis of the memory 110 and the at least one processor 120 of the user device 200, It is also possible to configure a separate hardware resource in the user device 200.

When the advertisement providing device 100-2 is connected to the user device 200, the user device 200 and the advertisement providing device 100-2 are configured in the form of a user device 200 and can be connected to each other by wire or wirelessly. Do. In this case, the advertisement providing apparatus 100-2 may be an independent configuration for providing advertisements based on authentication, or may be configured in a separate device (eg, a smart watch).

The user device 200 refers to a device used in any form by the user, and may be, for example, a mobile phone named as a smartphone. In addition to the vehicle, various equipments, medical devices, etc. may be the above-mentioned user device 200. However, when the authentication request is not initiated from the user device 200, but the authentication request is initiated from another user device 300, a mobile phone easily possessed by a user may be used as the user device 200. have.

When the authentication request is started at the user device 200 and a message for authentication approval is received at the user device 200, the user device 200 may initiate the authentication request and complete the approval. For example, in order to use the service of Company D, a login request for accessing a mobile page through a user's own user device 200 (eg, a mobile phone) is requested, and a message received by the user device 200 is used. You can even log in, and after receiving the message, you will be provided with advertisements that correspond to the services of Company D.

On the other hand, the authentication request may be initiated in the other user device 300. In this case, another user device 300 in which an authentication request is initiated is distinguished from a user device 200 that responds to the authentication request.

For example, if a user wants to access company A's intranet system after going to company A, he accesses company A's intranet system through a computer located at company A's user's seat. At this time, the computer for initiating the authentication request to access the intranet system of the company A is the other user device 300 described above, and the user's mobile phone receiving the message according to the authentication request is the user device 200 described above.

In another example, if a user visits G public library and wants to use the library service, the user goes through the G public library's access control system. That is, access is made to the access control system of the G public library through a public computer or an access control device of the G public library. At this time, the public computer or access control device for initiating the authentication request to access the access control system of the G public library is the other user device 300 described above, and the mobile phone of the user who receives the message according to the authentication request is described above. User device 200.

In this case, when the authentication request to use any system or service, a message is transmitted to the user device 200, and the authentication is completed after the user approval for the purpose of improving the user convenience and security. Can be used.

For example, the access control system of an existing public library can enter and exit with a pass issued after entering an ID and password, or enter through an access card without a separate issuance procedure. The method of having an access card is inconvenient to always carry an access card, and there is a disadvantage in that access is not possible without an access card.

The method of entering and entering the ID and password by entering the ID and password is not only cumbersome to use the service for users of the vulnerable class such as the elderly who are not easy to remember and enter the ID and password. Workers also find it cumbersome every time.

When an authentication request is made to use any system or service, a message is transmitted to the user device 200, and the authentication is completed after the user approval for the system or service. Even those who are vulnerable to the use of weak IT services do not enter their IDs and passwords at all, thus providing the advantage of facilitating the use or access of public facilities.

In addition, even in a structure of inputting an ID and a password, two-step authentication may be applied to block exposure of personal information such as an ID. That is, as part of the two-step authentication, when the authentication request to use any system or service, a message is transmitted to the user device 200, the authentication is completed through the user approval for this may be applied.

4 is an exemplary view showing an advertisement start in the authentication process according to an embodiment of the present invention.

Referring to FIG. 4, when a user wants to access a predetermined local object, the user may use another user device 300 such as a PC. For example, if the local object is a company A's intranet system, the user utilizes a PC located in the company A's place as another user device 300 to request an authentication request (for example, login) to the company A's intranet system. )can do.

In the corresponding screen (i screen) for requesting authentication using the other user device 300, the user identifies identification information (eg, the user's e-mail address, terminal connection information corresponding to the user device 200 (eg, a phone number). ), Etc.).

Thereafter, a message according to the above-described authentication request is provided to the user device 200 (eg, a mobile phone). Here, the user device 200 is preferably a device (eg, a mobile phone) that can be carried by the user in that the user device 200 supports the user's approval process for the authentication request from the other user device 300.

When the user device 200 receives the message according to the authentication request, the received message may be displayed on the terminal screen (ii screen). The user may check the mesh displayed on the terminal screen (screen ii) and process the approval if the user wants to approve the aforementioned authentication request.

In the user's approval processing scheme, as shown in ii of FIG. 4, it is possible to touch either YES or NO on the message. That is, if the user wants to approve the authentication request guided in the message, the user can respond to the authentication request by touching YES. Of course, the approval processing scheme of the user may be configured as an interface for approval of other schemes, unlike the scheme illustrated in ii of FIG. 4. For example, as an interface for approving a message, if a user wants to approve a corresponding authentication request, a prompt such as enter a fingerprint is displayed on the message, and as a user enters a fingerprint in response, It may also consist of the user executing in response to an approval requirement ordered on the message, rather than all of the user's approval completion on the message being entered.

The aforementioned message includes the content of the authentication request, an interface for approval and an advertisement corresponding to the local object that initiated the authentication request. That is, the user checks the message received by the user device 200 and sees an advertisement included in the message in the process of approval processing for the authentication request. In this case, the advertisement corresponding to the local object exposed to the user may be configured to be additionally identified through a separate notification reception menu. That is, the user who wants to access the local object has a high possibility of recognizing the advertisement corresponding to the local object as necessary information, not just the advertisement, and determines whether it is necessary information in the authentication process, and notifies after the authentication process is finished. You can find detailed information about the advertisements you have seen during the authentication process through the reception history menu.

When the user device 200 completes the response process for the authentication request through the user's approval, information for authentication is transmitted from the user device 200 to the authentication server 500, and the authentication at the authentication server 500 is performed. The final result of the authentication request is generated according to the processing result.

If the final result is the authentication pass, the terminal screen of the other user device 300 is switched to the screen corresponding to the authentication pass, as shown in the screen iii of FIG. If the authentication request is a login request, it may be switched to the login completion page.

5 is an exemplary view showing an authentication-based advertisement start according to another embodiment of the present invention.

Referring to FIG. 5, as in FIG. 4, a user may attempt to access a local object by inputting an ID and password using another user device 300 such as a PC to access a predetermined local object. In this connection attempt, in addition to inputting an ID and password, an authentication request for additional authentication may be performed as two-step authentication. That is, one-step authentication is an authentication method in which an ID and a password are input, and two-step authentication is an authentication method that additionally receives a user's approval through the user device 200.

In the screen i of FIG. 5, when an ID and password for accessing a local object are input, the identification information (eg, an e-mail address of the user and terminal connection information (eg, a phone number) of the user device 200) is automatically based on the identification information. One two-factor authentication can be performed. You may need a preset for this. Here, the two-step authentication can be automatically performed through the preset, but it is also possible to enter the ID and password, and manually input the above-described identification information to proceed with the two-step authentication for each case without presetting.

Referring to the screen ii of FIG. 5, after an authentication request for two-step authentication, a message according to the authentication request is provided to the user device 200. The user can confirm the authentication request on the message and determine whether to approve. As described above, if you want to approve, you can touch YES on the message, which can be interfaced in a different way.

The user checks the message delivered to the user device 200 and sees an advertisement included in the message in the process of approving the message. In this case, the advertisement corresponding to the local object exposed to the user may be configured to be additionally identified through a separate notification reception menu. That is, the user who wants to access the local object has a high possibility of recognizing the advertisement corresponding to the local object as necessary information, not just the advertisement, and determines whether it is necessary information in the authentication process, and notifies after the authentication process is finished. You can find detailed information about the advertisements you have seen during the authentication process through the reception history menu.

When the user device 200 completes the response process for the authentication request through the user's approval, information for authentication is transmitted from the user device 200 to the authentication server 500, and the authentication at the authentication server 500 is performed. The final result of the authentication request is generated according to the processing result.

If the final result is the authentication pass, the terminal screen of the other user device 300 is switched to the screen corresponding to the authentication pass, as shown in the screen iii of FIG. If the authentication request is a two-step authentication request of the login, it may be switched to the login completion page.

6 is an exemplary view showing an authentication method according to an embodiment of the present invention.

Referring to FIG. 6, in response to the authentication request in the user device 200, in addition to the authentication process through the approval of the user, authentication for improving security may be added.

That is, in response to the authentication request, the authentication-based advertisement providing apparatus 100 included in the user device 200 or connected to the user device 200 may provide information for separate authentication as the user's approval is completed. Can be sent automatically.

Here, the information for separate authentication may be information stored in the safety area of the user device 200, information changed in the user device 200, or a combination thereof.

The information stored in the safety area of the user device 200 may be information stored in an area separated into a security area by software in the user device 200 or information stored in at least one chip specified.

The information changed in the user device 200 is information changed by the OTP method, user input (eg, device movement, earphone jack connection, battery jack connection, auto-sound mode change, camera shooting, terminal) for the user device 200 Changes in app placement on the screen, information changed by a call connection with a particular person, user input to the user device 200, and other factors (e.g., a message received from a particular person, a call from a specific person, from an authentication server 500). Information for changing the security value periodically received), or a combination thereof.

FIG. 6 illustrates the information changed in the user device 200 in detail, and illustrates information changed by a user input to the user device 200 described above.

That is, the authentication request is initiated by the other user device 300 and the user device 200 logs in without authentication by inputting a password by minimizing user input. It is possible to perform such authentication, and even if the user ID 300 and the other user device 300, two-step authentication can be additionally performed in a simple manner.

However, stronger authentication may be required according to the local object or the authentication level required by the local object. In this case, when the user device 200 processes the response to the authentication request, it is possible to cope with the configuration of automatically transmitting information for separate authentication as the user's approval is completed.

By the user's approval, by automatically transmitting the information for a separate authentication, it is possible to further improve security without compromising user convenience. In this case, when the information for additional authentication is changed in the user device 200, the security level may be further improved. The information changed in the user device 200 may be changed aperiodically without a pattern as it is changed by a user's input or other factors other than the user's input, as well as in response to a security change request periodically issued by the authentication server 500. Security level is very good in that it can be changed by. In addition, the information changed in the user device 200 may be changed by an OTP method, a method changed by a user input to the user device 200, or a method changed by a factor other than the user input to the user device 200, or a combination thereof. If the method is not stored in the user device 200, but the information is generated and disappears temporarily when responding to the authentication request, there is little possibility of being exposed to hacking.

Among them, a method of changing information changed in the user device 200 by a user input to the user device 200, a method of changing information other than the user input to the user device 200, or a combination thereof In this case, unlike the OTP method according to the mathematical algorithm, it is possible to prepare for hacking attacks on next-generation computing systems such as quantum computers in that it can be patternless security.

In the above description of FIGS. 4 and 5, a process (including advertisement display) in which an authentication request or authentication is completed through another user device 300 and the user device 200 has been described, but authentication is performed in the user device 200. It is possible that the request is initiated and proceeds to completion of the authentication (including advertisement display). For example, it is possible for an authentication request such as automatic login to be initiated from the user device 200 to proceed from the user device 200 until completion of authentication (including advertisement display) after user approval.

7 is an exemplary view illustrating an advertisement target process according to an embodiment of the present invention.

Referring to FIG. 7, in the present invention, an advertisement may be displayed during a process of authenticating for each local object, and details thereof may be grasped as an example.

The advertiser may select the main advertisement medium of the present invention, which is an authentication-based advertisement providing service. Subsequently, at least one of a plurality of sub advertisement media (ie, local objects) that can be provided in the main advertisement medium may be selected as a target target. Thereafter, all or some of the users belonging to the selected local target local object may be selected.

For example, an advertiser selects an intranet of a C company as a local object among a plurality of sub advertisement media provided by a certification-based advertisement providing service, which is a main advertising medium, and targets employees of the C company using an intranet of the selected C company. Can be selected by user. Alternatively, as a target user, it is possible to select male employees or employees belonging to the 30s to 40s groups among the employees of the company C using the company's intranet.

Furthermore, the advertiser may select not only one local object among the plurality of sub advertisement media, but also multiple local objects.

8 is a flowchart illustrating an authentication-based advertising method according to an embodiment of the present invention.

Referring to FIG. 8, after the authentication request is received in the authentication-based advertisement providing apparatus 100, a message according to the authentication request is received (S100).

After operation S100, the received message is displayed on the terminal screen of the user device 200 (S110).

After step S110, as the approval of the message is completed by the user (S120), a response processing process for the authentication request is performed (S130). In this case, the message includes the contents of the authentication request, an interface for approval, and an advertisement corresponding to a local object that initiated the authentication request, thereby allowing a user who checks the message received by the user device 200 to approve the authentication. Will see the ad included in the message.

Furthermore, when the advertisement providing apparatus 100 processes the response to the authentication request, the advertisement providing apparatus 100 may further include automatically transmitting information for separate authentication as the user's approval is completed. Through this, it is possible to prepare for a security leak that may occur during authentication, which improves user convenience, such as a login without a password input.

Detailed description of each step for the authentication-based advertisement providing method as described above will be replaced with the description of the corresponding configuration described above.

Each step of the advertisement providing method may be combined with the advertisement providing apparatus 100 and may be configured as a computer program stored in a recording medium, or may include computer readable instructions including instructions for executing the above steps when executed by the advertisement providing apparatus 100. It may be configured as a possible recording medium.

9 is a flowchart illustrating an authentication-based advertising method according to another embodiment of the present invention.

The login request of the user for accessing the intranet of the company C will be described as an example of the authentication request.

In the intranet of the company C, the user inputs predetermined identification information into a PC, which is another user device 300 of the user, to initiate an authentication request for login (S200).

Thereafter, the other user device 300 notifies the corresponding local object server 400 of the authentication request (S202).

Thereafter, the local object server 400 again notifies the authentication server 500 of the authentication request received in step S202 (S204).

Thereafter, the authentication server 500 generates a message for the corresponding authentication request and provides the generated message to the user device 200 corresponding to the input identification information (S206).

Thereafter, the message received in step S206 is displayed on the terminal screen of the user device 200 (eg, a mobile phone (S208), and the user checks the contents of the message displayed in step S208, an interface asking whether to approve, or an advertisement).

Thereafter, when the user wants to respond to the authentication request initiated by the user, the user may allow the response process to the above-described authentication request to be processed according to the approval process (S210).

In step S210, as the user approval is completed, information for authentication is provided to the authentication server 500 (S212).

The information for authentication at step S212 may be information according to user approval, information for separate authentication automatically transmitted as the user approval is completed, or a combination thereof.

Thereafter, the authentication server 500 generates a final result of the authentication based on the comparative verification of the received information for authentication (S214).

Thereafter, the authentication server 500 provides the authentication result generated in step S214 to the local object server 400 (S216), and the local object server 400 proceeds to the step after completion of authentication according to the authentication result (S218). ).

Thereafter, the other user device 300 switches to the authentication completion page, whereby the user connects to the intranet of the company C and switches to a workable state (S220).

10 is an exemplary view showing an advertisement execution according to an embodiment of the present invention.

As shown in FIG. 10, an advertiser selling dried persimmons may start advertising marketing targeting companies C and Z as Chuseok gifts.

Employees of the C and Z companies will see the persimmon advertisement on the message for authentication provided to each user device 200 each time they log in to the C and Z company's intranet. Employees of companies C and Z who saw the advertisement can check the details of the advertisement through the menu of receiving notifications if they are interested in the advertisement.

11 is an exemplary view showing an advertisement execution according to another embodiment of the present invention.

As shown in FIG. 11, a job seeker who wants to work for A company may become an advertiser and start his resume advertisement targeting A company.

Whenever an employee of Company A logs in to access Company A's intranet, he / she sees a resume advertisement on a message for authentication provided to his / her user device 200 in accordance with the two-step authentication of login. Employees of Company A who saw the advertisement, if interested in the resume, can check the detailed information of the advertisement through the notification history menu, you can check the history information of the job seeker.

12 is an exemplary view showing an advertisement execution according to another embodiment of the present invention.

As shown in FIG. 12, an advertiser who wants to advertise an accessory to users of a K service, a shopping mall targeting a young generation in their twenties, may initiate advertisement marketing targeting a user of a K service.

Users of the K service (ie, users of the K service) target young generations in their 20s on a message for authentication provided to each user device 200 each time they log in to access the K service. You see an accessory ad. Users of the K service who saw the advertisement, if interested in the accessory, can check the detailed information of the advertisement through the notification reception menu.

13 is an exemplary view showing an advertisement execution according to another embodiment of the present invention.

As shown in FIG. 13, an advertiser who operates a restaurant near the A and B companies may start advertising marketing to initiate a 20% DC event for a week for employees of the A and B companies.

Employees of Company A and Company B will see an advertisement for a 20% DC event for one week in a message for authentication provided to their own user device 200 each time they log in to Company A and Company's intranet. .

If employees of company A and B who saw the advertisement are interested in the 20% DC event advertisement, check the details of the advertisement through the notification reception menu and visit the restaurant that started the advertisement during the DC event. You can have lunch at an affordable meal.

In addition, the present invention is an authentication-based advertisement providing apparatus and method capable of ad execution that significantly improves the efficiency of advertisement exposure based on the authentication-based advertising technique rather than spam advertising and simple exposure advertising, and a computer program and recording applied thereto. In order to provide a medium, it is an invention with industrial applicability because it is not only sufficiently commercially available or commercially viable, but also practically evident.

100, 100-1, 100-2: advertisement providing device
110: memory 120: processor
200: user device 300: other user device
400: local object server 500: authentication server

Claims (8)

Memory; And
Include at least one processor,
The processor,
When receiving a message according to the authentication request, the response processing based on the completion of the approval of the message by the user, and responds to the authentication request,
The message includes an advertisement corresponding to contents of the authentication request, an interface for the approval, and a local object that initiated the authentication request.
Authentication based advertisement providing device included in or connected to the user device. According to claim 1,
When the response is processed in response to the authentication request, the authentication-based advertisement providing device is included in the user device or automatically connected to the user device for transmitting information for separate authentication as the approval is completed. The method according to claim 1 or 2,
The authentication request is included in the user device, characterized in that to request a login to the system or service of the local object, authentication-based advertising providing device connected to the user device. In the authentication-based advertisement providing apparatus, after receiving an authentication request, receiving a message according to the authentication request;
Displaying the received message on a terminal screen of a user device;
Acknowledging the message by the user is completed; And
And responding to the authentication request based on the completion of the approval,
The message includes an advertisement corresponding to contents of the authentication request, an interface for the approval, and a local object that initiated the authentication request.
The advertisement providing apparatus is included in or connected to the user device. The method of claim 4, wherein
And when the response is processed in response to the authentication request, automatically transmitting information for separate authentication as the approval is completed. The method according to claim 4 or 5,
And wherein the authentication request requests a login to a system or service of the local object. Receiving a message according to the authentication request after the authentication request is combined with an authentication-based advertisement providing apparatus;
Displaying the received message on a terminal screen of a user device;
Acknowledging the message by the user is completed; And
Stored in a computer-readable recording medium for executing the step of responding to the authentication request based on the completion of the approval,
The message includes an advertisement corresponding to contents of the authentication request, an interface for the approval, and a local object that initiated the authentication request.
And wherein the advertisement providing device is included in or connected to the user device. When executed by the authentication-based advertisement providing apparatus, receiving a message according to the authentication request after the authentication request;
Displaying the received message on a terminal screen of a user device;
Acknowledging the message by the user is completed; And
And executing a response to the authentication request based on the completion of the approval,
The message includes an advertisement corresponding to contents of the authentication request, an interface for the approval, and a local object that initiated the authentication request.
And the advertisement providing device is included in or coupled to the user device.

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