KR20200087547A - Advertisement content providing server, pesonalized advertisement providing system having the same and operating method thereof - Google Patents

Abstract

According to the present invention, an operation method of a system for providing personalized advertisement may comprise the steps of: receiving a cue tone signal from a cue tone provision server in a server for providing advertisement content; generating or determining advertisement content in response to the cue tone signal in the server for providing the advertisement content; checking the presence or absence of the advertisement content in response to an advertisement content confirmation request from a media playback device in the server for providing the advertisement content; and transmitting the advertisement content from the server for providing the advertisement content to the media playback device in real time when the advertisement content is present as a result of checking the presence or absence of the advertisement content.

Description

Advertisement content providing server, personalized advertisement providing system with it, and its operation method{ADVERTISEMENT CONTENT PROVIDING SERVER, PESONALIZED ADVERTISEMENT PROVIDING SYSTEM HAVING THE SAME AND OPERATING METHOD THEREOF}

The present invention relates to an advertisement content providing system, a personalized advertisement providing system including the same, and a method thereof.

In general, when a cue-tone signal for providing a local advertisement is transmitted from a broadcasting technology to a media player, the media player requests advertisement from the advertisement server based on the advertisement time information included in the cueton signal. Local advertisements may be sent from the media playback device. In addition, since there is a requirement of an advertiser to increase advertisement effectiveness through personalized advertisement provided for each viewer recently, a media player must provide additional information to an advertisement server in order to provide personalized advertisement. However, in order to send a personalized advertisement using an existing network transmission method, a signal transmission procedure of several stages is required, and since a complicated procedure may cause a service delay, it is urgently required to develop a technology capable of overcoming this. have.

Registered Patent: 10-1525461, Registration Date: June 1, 2015, Title: Online Broadcasting Advertising System and Method Using Airwave Broadcasting Signal Published US Patent: US 2016/0127760, Published Date: May 5, 2016, Title: SYSTEM AND METHOD OF AD DELIVERY Japanese Patent Publication: Special Patent 2011-514069, Published Date: April 28, 2011 Title: Automatic exposure control system and method for broadcast advertisement data

An object of the present invention relates to an advertisement content providing system providing a personalized advertisement service without confirming a cuetone signal in a media playback device, a personalized advertisement providing system having the same, and a method of operating the same.

A method of operating a personalized advertisement providing system according to an embodiment of the present invention includes receiving a cutone signal from a cutone providing server in an advertisement content providing server; Generating or determining advertisement content in response to the cuetone signal in the advertisement content providing server; Confirming the presence or absence of the advertisement content in response to the advertisement content confirmation request of the media playback device from the advertisement content providing server; And when the advertisement content exists as a result of checking the presence or absence of the advertisement content, transmitting the advertisement content in real time from the advertisement content providing server to the media playback device.

In an embodiment, the advertisement content providing server further includes receiving the advertisement content confirmation request from the media playback device, wherein the advertisement content confirmation request establishes a network between the advertisement content providing server and the media playback device. It is characterized by being received through periodic or intermittent communication.

In an embodiment, the network is characterized by being a non-broadcasting network, not a broadcasting network.

In an embodiment, the advertisement content is generated or determined using at least one of the information of the cueton signal and the information of the media playback device.

In an embodiment, receiving the advertisement content in real time from the media playback device; And playing the received advertisement content on the media playback device.

In an embodiment, after playing the received advertisement content, the media playback device may further include transmitting the advertisement content confirmation request to the advertisement content providing server.

Advertisement content providing server according to an embodiment of the present invention, a communication unit for communicating with a media playback device and a cuetone providing server through a non-broadcasting network; A memory for storing various information generated in the process of providing a personalized advertisement service; And a processor that controls to generate or determine advertisement content in response to a cutone signal received from the cutone providing server, and to transmit the advertisement content to the media playback device, wherein the communication unit checks for the presence or absence of the advertisement content. In order to do so, it is characterized in that it periodically or intermittently communicates with the media playback device.

In an embodiment, the communication unit receives subscriber information from the media player, and the processor determines the advertisement content based on the subscriber information.

Personalized advertisement providing system according to an embodiment of the present invention, a cuetone providing server for generating a cuetone signal; A media playback device that plays advertisement content; And an advertisement content providing server that generates or determines the advertisement content in response to the cuetone signal and transmits the advertisement content to the media playback device in real time in response to the advertisement content confirmation request, wherein the media playback device comprises: It characterized in that the non-broadcasting network periodically or intermittently transmits the advertisement content confirmation request to the advertisement content providing server.

In an embodiment, the advertisement content providing server may include: an advertisement server generating the advertisement content based on additional information received from the media playback device; And an advertisement sending server that receives the advertisement content from the advertisement server through the non-broadcasting network and transmits the received advertisement content to the media playback device in response to the advertisement content confirmation request.

The advertisement content providing system according to an embodiment of the present invention, a personalized advertisement providing system having the same, and an operation method thereof, periodically check whether there is a bundle of advertisement content between the media playback device and the advertisement content providing server, thereby playing the media accordingly The device may receive advertisement content and perform service execution in real time.

The accompanying drawings are provided to help understanding of the present embodiment, and provide embodiments together with a detailed description. However, the technical features of the present embodiment are not limited to specific drawings, and the features disclosed in each drawing may be combined with each other to form a new embodiment.
1 is a view showing an example of a personalized advertisement providing system 10 according to an embodiment of the present invention.
2 is a ladder diagram exemplarily showing an operation method of the personalized advertisement providing system 10 according to an embodiment of the present invention.
3 is a flowchart exemplarily showing an operation method of the advertisement content providing server 200 according to an embodiment of the present invention.
4 is a flowchart exemplarily showing a method of operating the media playback apparatus 300 according to an embodiment of the present invention.
5 is a view showing a personalized advertisement providing system 20 according to another embodiment of the present invention.
6 is a diagram illustrating an example of a process for providing personalized advertisements using the virtualization server 220 according to an embodiment of the present invention.
7 is a view showing a personalized advertisement providing system 30 according to another embodiment of the present invention.
8 is a diagram illustrating a process of providing a personalized advertisement by using the VOD server 230 in the personalized advertisement providing system 30 according to an embodiment of the present invention.
9 is a flowchart exemplarily showing a method of operating a personalized advertisement providing system according to an embodiment of the present invention.
10 is a block diagram showing an advertisement content providing server 200 according to an embodiment of the present invention.

In the following, the contents of the present invention will be described clearly and in detail so that those skilled in the art of the present invention can easily implement the drawings using the drawings.

The present invention can be applied to various changes and may have various forms, and specific embodiments will be illustrated in the drawings and described in detail in the text. However, this is not intended to limit the present invention to specific disclosure forms, and it should be understood that all modifications, equivalents, and substitutes included in the spirit and scope of the present invention are included. Terms such as first and second may be used to describe various components, but the components should not be limited by the terms.

The terms may be used for the purpose of distinguishing one component from other components. For example, the first component may be referred to as the second component without departing from the scope of the present invention, and similarly, the second component may also be referred to as the first component. When an element is said to be "connected" or "connected" to another component, it is understood that other components may be directly connected to or connected to the other component, but other components may exist in the middle. It should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that no other component exists in the middle.

Terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise.

In this application, the terms "include" or "have" are intended to indicate the existence of a feature, number, step, action, component, part or combination thereof carried out, one or more other features or numbers. It should be understood that it does not preclude the existence or addition possibilities of, steps, actions, components, parts or combinations thereof. Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person skilled in the art to which the present invention pertains. Terms such as those defined in a dictionary used generally should be interpreted as meanings consistent with meanings in the context of related technologies, and are not to be interpreted as ideal or excessively formal meanings unless explicitly defined in the present application. .

The personalized advertisement providing system and its operation method according to an embodiment of the present invention periodically and intermittently request advertisement confirmation from the media playback device to the advertisement content server, and respond to the confirmation from the advertisement content server to the media playback device, When receiving a cueton signal, the advertisement content server generates/determines advertisement content reflecting at least one of the corresponding advertisement of the cuetone signal information or subscriber information of the media playback device information, requests the advertisement content confirmation from the media playback device to the advertisement content server, The advertisement content server may transmit the generated/determined advertisement content together in response to the confirmation from the advertisement content server to the media playback device, and reproduce the advertisement content transmitted from the media playback device. Accordingly, the system for providing personalized advertisements according to an embodiment of the present invention and a method for operating the same can provide personalized advertisements in real time using a periodic connection without a cuetone signal.

1 is a view showing an example of a personalized advertisement providing system 10 according to an embodiment of the present invention. Referring to FIG. 1, the personalized advertisement providing system 10 may include a cuetone providing server 100, an advertisement content providing server 200, and a media playback device 300.

The cuetone providing server 100 may be implemented to generate a cuetone signal. The cue-tone signal informs the start time of the local broadcasting station's own broadcasting time, or tells the local cable station the time to send an advertisement. Local broadcasters or local cable broadcasters can broadcast local or local advertisements electronically or passively via cuetone signals. To this end, each broadcasting station may periodically transmit a cuetone table with hour and minute seconds to a local broadcasting station so as to transmit a local broadcast or a local advertisement.

In an embodiment, the cutone signal may include cutone information. Here, the cuetone information may be inserted into any one of a vertical blanking interval (VBI) area, a program map table (PMT) area, or a closed caption area of the video signal. For example, the cuetone information may be inserted into a line corresponding to the subtitle area among a plurality of lines included in the VBI area of the video signal. In another embodiment, the cuetone information may be inserted through tag 15 of a plurality of tags included in a closed caption area among ES (Elementary Stream) of a video signal. When inserted in tag 15, the cuetone information can be delivered without being displayed on the screen.

The advertisement content providing server 200 may be implemented to receive a cutone signal from the cutone providing server 100 and transmit personalized advertisement content to the media playback device 300 through a network. Here, the network is a wired/wireless network, such as a wired local area network (LAN), a wireless local area network such as Wi-fi (Wireless Local Area Network; WLAN), and a wireless personal communication network such as Bluetooth. (Wireless Personal Area Network; WPAN), Wireless USB (Wireless Universal Serial Bus), Zigbee, Near Field Communication (NFC), Radio-frequency identification (RFID), Power Line communication (PLC), or 3G (3rd Generation), 4G (4th Generation), LTE (Long Term Evolution), and may include a mobile cellular network (mobile cellular network). Here, the personalized advertisement content may reflect at least one of the local advertisement of the cueton signal information or the subscriber information of the media playback device information.

In addition, the advertisement content providing server 200 is a regional server that provides different advertisements for each region, and generates or determines advertisement contents based on advertisement organization information included in a cuetone signal and subscriber information provided from a media playback device, and advertisement The media playback device 300 may transmit the advertisement content in response to the content confirmation request.

For example, the advertisement content providing server 200 processes personalized advertisement content by grouping users by type by household, viewing history, etc. by processing big data using a profiling technique for effective advertisement organization. It can be provided to the playback device 300.

The media playback device 300 may be implemented to play advertisement content received from the advertisement content providing server 200. In an embodiment, the media playback device 300 may periodically or intermittently communicate with the advertisement content providing server 200 to check the presence or absence of a bundle of advertisement contents. To this end, the media playback device 300 may periodically or intermittently transmit a request for confirming advertisement content to the advertisement content providing server 200 through a non-broadcasting network.

In an embodiment, when the media playback device 300 is a set-top box (STB) that provides a general HD quality picture with one decoder chip installed, the media playback device 300 outputs the channel image output at the start of the cuetone advertisement. It is possible to stop decoding, and decode and output advertisement content.

In another embodiment, when the media playback device 300 is a set-top box (STB) that provides UHD quality or web services with two decoder chips mounted thereon, the media playback device 300 is set at the start time of the cuetone advertisement. The audio of the video being output is muted, and the advertisement content is overlaid on the output video, so that the switching between the video output on the screen and the advertisement content can be seamlessly output. In addition, the media playback device 300 may perform buffer processing for the advertisement content in advance so that the channel image being output can be naturally converted into advertisement content. In addition, the media playback device 300 may output advertisement content within 200 ms to prevent blacks, clippings, and the like between advertisement images, channels, and advertisement images.

In addition, the media playback device 300 may include all types of TV devices that use an Internet line, such as Internet Protocol Television (IPTV), Smart TV, and Connected TV. Meanwhile, it should be understood that the media playback device 300 is not limited to the TV device.

In an embodiment, the media playback device 300 periodically or intermittently communicates with the advertisement content providing server 200 through a non-broadcasting network, receives advertisement content from the advertisement content providing server 200, and receives the received advertisement content It can be any kind of device (eg, mobile terminal) that can play.

The personalized advertisement providing system 10 according to an embodiment of the present invention periodically or intermittently checks the presence or absence of a bundle of advertisement content between the advertisement content providing server 200 and the media playback device 300, and the advertisement content When a bundle exists, the advertisement content providing server transmits the bundle of advertisement contents to the media playback device 300 in real time, so that the media playback device 300 can be efficiently provided with a personalized advertisement service.

2 is a ladder diagram exemplarily showing an operation method of the personalized advertisement providing system 10 according to an embodiment of the present invention. Referring to FIG. 2, the operation of the personalized advertisement providing system 100 may proceed as follows.

The at least one media playback device 300 may transmit an advertisement content confirmation request for confirming whether there is a bundle of advertisement contents of the advertisement content providing server 200 through the network (S102, S104). Here, the network may be a non-broadcasting network. In an embodiment, confirmation of the presence or absence of a bundle of advertisement contents may be periodically checked. On the other hand, it should be understood that confirmation of the presence or absence of a bundle of advertisement contents does not necessarily have to be periodic. According to at least one internal policy among the advertisement content providing server 200 and the media playback device 300, an operation for checking whether there is a bundle of advertisement contents may be intermittently performed.

The advertisement content providing server 200 may receive a cutone signal from the cutone providing server 540 (S106). The advertisement content providing server 200 may determine or generate advertisement content for providing a personalized advertisement service using information included in the cutone signal or additional information received from the media playback device 300 in response to the cutone signal. . After receiving the cuetone signal from the cueton providing server 100, the advertisement content providing server 200 may check for the presence or absence of the advertisement content bundle by communicating with the plurality of media playback devices 300 (S108). Thereafter, the advertisement content providing server 200 may transmit a bundle of advertisement contents to the plurality of media playback devices 300 in real time (S110). Thereafter, the media playback device 300 may play the transmitted advertisement content bundle in real time (S112). Thereafter, when the media playback device 300 finishes playing the advertisement content bundle, the personalized advertisement service may be automatically terminated.

In addition, after the personalized advertisement service, an operation for confirming whether a bundle of advertisement contents is present may be performed between the advertisement content providing server 200 and the media playback device 300 (S114 ).

A typical personalized advertisement providing system requires a preliminary task for confirming a cueton internally in a media playback device in order to confirm a cuetone signal. In order to store an advertisement in advance, a pre-operation for storage from a media playback device is required to store the advertisement in advance, and it is not easy to change an advertisement that has already been stored. In addition, in order to obtain the advertisement content, a portion to be checked and received from the video signal, a portion that needs to be requested through network communication with the advertisement server occurs again.

On the other hand, the personalized advertisement providing system 10 according to an embodiment of the present invention may receive or play advertisement content in real time from the media playback device 300 through periodic/intermittent access to the advertisement content providing server 200. .

The personalized advertisement providing system 10 according to an embodiment of the present invention can provide an efficient personalized advertisement service by omitting the procedure of checking the cueton signal compared to the conventional one.

3 is a flowchart exemplarily showing an operation method of the advertisement content providing server 200 according to an embodiment of the present invention. 1 to 3, the advertisement content providing server 200 may operate as follows.

The advertisement content providing server 200 may receive a cutone signal from the cutone providing server 100 (S210). The advertisement content providing server 200 may generate or determine a bundle of advertisement contents in response to a cuetone signal. Here, the bundle of advertisement content may be generated or determined using information included in the cueton signal (eg, regional information) or additional information (eg, subscriber information) received from the broadcast media playback device 300 (S220 ). Subsequently, the advertisement content providing server 200 may perform an operation of checking whether at least one media playback device 300 and the advertisement content are bundled (S230 ).

If there is a bundle of advertisement contents, the advertisement contents providing server 200 may transmit the corresponding advertisement contents bundle to the media playback device 300 (S240).

Depending on the embodiment, some or all of the steps and/or actions run instructions, programs, interactive data structures, clients and/or servers stored in one or more non-transitory computer-readable media. At least some may be implemented or performed using one or more processors. The one or more non-transitory computer-readable media may be illustratively software, firmware, hardware, and/or any combination thereof. In addition, the functionality of the “module” discussed herein may be implemented in software, firmware, hardware, and/or any combination thereof.

One or more non-transitory computer-readable media and/or means for implementing/performing one or more operations/steps/modules of embodiments of the present invention include application-specific integrated circuits (ASICs), standard integrated circuits, Controllers that perform appropriate instructions, including microcontrollers, and/or embedded controllers, field-programmable gate arrays (FPGAs), complex programmable logic devices (CPLDs), and the like. Does not.

4 is a flowchart exemplarily showing a method of operating the media playback apparatus 300 according to an embodiment of the present invention. 1 to 4, the operation of the media playback device 300 may proceed as follows.

The media playback device 300 may periodically or intermittently communicate with the advertisement content providing server 200 to check whether there is a bundle of advertisement contents (S310). That is, the media playback device 300 periodically or intermittently sends an advertisement content confirmation request to the advertisement content providing server 200 through a non-broadcasting network, and receives a response to the advertisement content confirmation request from the advertisement content providing server 200 can do. The media playback device 300 may receive a bundle of advertisement contents in real time from the advertisement contents providing server 200 (S320). Thereafter, the media playback device 300 may play the received bundle of advertisement content (S330).

Meanwhile, the advertisement content providing server 200 according to an embodiment of the present invention may be configured as an advertisement server and an advertisement delivery server. At this time, the advertisement delivery server may be implemented as any one of a video on demand (VOD) server and a virtualization server.

5 is a view showing a personalized advertisement providing system 20 according to another embodiment of the present invention. Referring to FIG. 5, the personalized advertisement providing system 200 may include a cuetone providing server 100, an advertisement server 210, a virtualization server 220, a media playback device 300, and a broadcasting server 400. have.

The virtualization server 220 may obtain a personalized advertisement from the advertisement server 210 based on the additional information received from the media playback device 300. Here, the additional information may include at least one of a device identifier corresponding to the media playback device 300, broadcast information being viewed, and a media access control address (MAC) address.

In an embodiment, the virtualization server 220 may request a personalized advertisement corresponding to the media playback device 300 from the advertisement server 210 based on the additional information. In addition, the virtualization server 220 may check the advertisement time based on the cutone signal received from the cutone providing server 100, and provide personalized advertisements to the media playback device 300 at the advertisement time.

In an embodiment, the virtualization server 220 may include personalized advertisement content in a non-broadcast signal and deliver it to the media playback device 300. Thereafter, the media playback device 300 may output personalized advertisement content on the overlay screen overlaid on the broadcast screen. For example, personalized advertisement content provided through the virtualization server 220 may correspond to the type of content provided in real time through a cloud streaming server. Since content provided in real time is provided without the need for channel switching, there may be an advantage in that no delay occurs even when the overlay screen is output on the broadcast screen.

In an embodiment, the media playback device 300 may stop the output of the overlay screen based on the advertisement end signal received from the virtualization server 220 and re-display the broadcast screen. The media playback device 300 corresponds to a subscriber device or a subscriber terminal subscribed to a broadcast service or personalized advertisement providing service according to an embodiment, and may be connected to a communication network to receive personalized advertisement and provide it to a subscriber or user.

On the other hand, the subscriber device or the subscriber terminal can receive various information such as numeric and text information, set various functions, and transmit the signals input in relation to the function control of the subscriber device or the subscriber terminal through the input unit to the control unit. Further, the input unit of the subscriber device or the subscriber terminal may be configured to include at least one of a keypad and a touch pad that generate an input signal according to a user's touch or manipulation. In addition, the input unit of the subscriber device or the subscriber terminal is configured in the form of one touch panel (or touch screen) together with the display unit of the subscriber device or the subscriber terminal to simultaneously perform input and display functions.

In addition, in addition to input devices such as a keyboard, a keypad, a mouse, and a joystick, an input unit of a subscriber device or a subscriber terminal can be used for all types of input means that can be developed in the future. In particular, the input unit of the subscriber device or the subscriber terminal according to the present invention may transmit an input signal for uploading or downloading content based on cloud computing to the control unit of the subscriber device or the subscriber terminal.

In addition, the display unit of the subscriber device or the subscriber terminal may display information about a series of operation states and operation results that occur during the function of the subscriber device or the subscriber station. Further, the display unit of the subscriber device or the subscriber terminal may display a menu of the subscriber device or the subscriber terminal and user data input by the user.

Here, the display unit of the subscriber device or the subscriber terminal is a liquid crystal display (LCD, Liquid Crystal Display), ultra-thin liquid crystal display (TFT-LCD, Thin Film Transistor LCD), a light emitting diode (LED, Light Emitting Diode), an organic light emitting diode ( OLED, Organic LED), Active OLED (AMOLED, Active Matrix OLED), Retina Display (Retina Display), flexible display (Flexible display) and three-dimensional (3 Dimension) display. Further, when the display unit of the subscriber device or the subscriber terminal is configured in the form of a touch screen, the display unit of the subscriber device or the subscriber terminal may perform some or all of the functions of the input unit of the subscriber device or the subscriber station.

In addition, the storage unit of the subscriber device or the subscriber terminal is a device for storing data, and includes a main storage device and an auxiliary storage device, and can store application programs necessary for the functional operation of the subscriber device or the subscriber station. The storage unit of the subscriber device or the subscriber terminal may largely include a program area and a data area.

Here, when activating each function in response to the user's request, the subscriber device or the subscriber terminal executes the corresponding application programs under the control of the controller to provide each function. In particular, the storage unit of the subscriber device or the subscriber terminal according to the present invention may store an operating system for booting the subscriber device or the subscriber terminal, a program for uploading or downloading content based on cloud computing. In addition, the storage unit of the subscriber device or the subscriber terminal may store a content DB storing a plurality of contents and information of the subscriber device or the subscriber terminal. In addition, the content DB may include execution data for executing content and attribute information for content, and content usage information according to content execution may be stored. And, the information of the subscriber device or the subscriber terminal may include terminal specification information.

In addition, the communication unit of the subscriber device or the subscriber terminal may perform a function for transmitting and receiving data through the network with the advertisement transmission server. Here, the subscriber unit or the communication unit of the subscriber terminal may include RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying and down-converting the received signal, and the like. The communication unit of the subscriber device or the subscriber terminal may include at least one of a wireless communication module and a wired communication module. Here, the networks are Wi-Fi, Bluetooth, Internet, Local Area Network (LAN), Wireless Local Area Network (LAN), Wide Area Network (WAN), Personal Area Network (PAN), 3G, 4G , 5G, LTE, and the like.

In addition, the wireless communication module is configured to transmit and receive data according to a wireless communication method. When a subscriber device or a subscriber terminal uses wireless communication, one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module is used. The data can be transmitted and received by the advertisement sending server. In addition, the wired communication module is for transmitting and receiving data over the wire. The wired communication module may connect to a network through a wire and transmit and receive data to and from an advertisement delivery server. That is, the subscriber device or the subscriber terminal may access the network using a wireless communication module or a wired communication module, and transmit and receive data to and from an advertisement transmission server through the network.

In addition, the control unit of the subscriber device or the subscriber terminal may be an operating system (OS) and a process device driving each component. For example, the control unit may control the overall process of accessing the advertisement delivery server. When accessing the advertisement delivery server through a separate service application, it is possible to control the overall process of executing the service application according to the user's request, and at the same time, the service delivery request can be transmitted to the advertisement delivery server. At this time, it is possible to control the information of the subscriber device or the subscriber terminal necessary for user authentication to be transmitted together.

In addition, the control unit of the subscriber device or the subscriber terminal may execute specific content stored in the storage unit of the subscriber device or the subscriber terminal at the request of the user. At this time, the control unit may store a history of content use according to content execution as content use information.

Such a personalized advertisement providing system can provide personalized advertisements to a media playback device using a non-broadcasting server rather than a broadcast server, and save personalized advertisements while saving resources of the media playback device that actually transmits broadcasts to broadcast subscribers or viewers. It can also be provided.

In addition, since it is possible to omit a signal transmission/reception procedure of various stages according to an existing network transmission method, a personalized advertisement may be provided while using the network more efficiently.

6 is a diagram illustrating an example of a process for providing personalized advertisements using the virtualization server 220 according to an embodiment of the present invention. 5 and 6, in the process of providing a personalized advertisement using the virtualization server 220, the media playback device 300 may access the virtualization server server 220 to provide additional information (S402). In addition, the media playback device 300 may access the virtualization server 220 based on the network. The additional information may include at least one of a device identifier corresponding to the media playback device 300, broadcast information being viewed, and a MAC address.

Subsequently, the virtualization server 220 may include the personalized advertisement list or the organization table generated based on the additional information on the media playback device 300 as a non-broadcast signal and transmit it (S404). Thereafter, the virtualization server 220 may request the advertisement server 210 for advertisements corresponding to a personalized advertisement list or a personalized advertisement schedule (S406). Thereafter, the advertisement server S430 may deliver the personalized advertisement to the virtualization server 220 according to the request (S408). For example, as a result of analyzing additional information in the virtualization server 220, when it is determined that the user of the media playback device 300 is usually interested in sports, a personalized advertisement list may be generated as advertisements related to sports. . Thereafter, the advertisement server 210 may obtain a personalized advertisement suitable for the user of the media playback device 300 by requesting the advertisement included in the personalized advertisement list.

In another embodiment, as a result of analyzing the additional information in the virtualization server 220, assuming that the age group of the user of the media playback device 300 is a man in his twenties, the personalized advertisement list is added to products preferred by a man in his twenties. It can be created by including related advertisements. Thereafter, the advertisement server 210 may request an advertisement included in the personalized advertisement list to obtain a personalized advertisement suitable for a user of the media playback device 300.

Thereafter, when the broadcast server 400 transmits a broadcast signal through a broadcast method or a multicast method (S410), the media playback device 300 may receive the broadcast signal (S412) and output a broadcast screen. Thereafter, the cutone providing server 100 may transmit a cutone signal to the virtualization server 220 (S414).

In addition, the cuetone signal may be included in a separate message and transmitted to the virtualization server 220. In addition, the cuetone signal transmitted to the virtualization server 220 may include time information for a local advertisement corresponding to a specific region. Accordingly, the virtualization server 220 may schedule the advertisement time to deliver the personalized advertisement to the media playback device based on the time information. Also, the virtualization server 220 may transmit the personalized advertisement content to the media playback device 300 as a non-broadcast signal at an advertisement time corresponding to the cuetone signal (S416).

Thereafter, the media playback device 300 may terminate the broadcast screen and execute an overlay screen thereon to output personalized advertisement content (S418). For example, when the personalized advertisement content is received in response to a non-broadcast signal from the virtualization server 220, the media playback device 300 may display the personalized advertisement content by executing an overlay screen on the broadcast screen. Also, the overlay screen may be executed in the same size as the broadcast screen or may be executed in a smaller size than the broadcast screen.

Thereafter, when the virtualization server 220 transmits an advertisement termination signal to the media playback device 300 (S420), the media playback device 300 may terminate the overlay screen and re-display the broadcast screen (S422). For example, when the display of personalized advertisement content is ended on the overlay screen, the virtualization server 220 may transmit an advertisement termination signal to the media playback device 300. In addition, the media playback device 300 may terminate the overlay screen that was executed to display personalized advertisement content, and display the broadcast screen in response to a broadcast signal that was originally transmitted.

7 is a view showing a personalized advertisement providing system 30 according to another embodiment of the present invention. Referring to FIG. 7, the personalized advertisement providing system 200 may include a cuetone providing server 100, an advertisement server 210, a VOD server 230, a media playback device 300, and a broadcasting server 400 have.

The VOD server 230 may transfer a network switching signal to the media playback device 300 to switch the network transmission method of the media playback device 300. Thereafter, the media playback device 300 may stop receiving the broadcast signal as the network transmission method is switched, and output a personalized advertisement by receiving a non-broadcast advertisement signal from the VOD server 230. In addition, the media playback device 300 may re-switch the network transmission method based on the advertisement end signal received from the VOD server 230, and receive the broadcast signal again. In addition, the VOD server 230 may deliver a URL for providing personalized advertisements to the media playback device 300.

8 is a diagram illustrating a process of providing a personalized advertisement by using the VOD server 230 in the personalized advertisement providing system 30 according to an embodiment of the present invention. 7 and 8, in the process of using the VOD server 230 in the process of providing personalized advertisement, first, the media playback device 300 receives a broadcast signal from the broadcast server 400 and transmits a broadcast screen to the user. It can be (S502). Thereafter, the media playback device 300 may access the VOD server 230 for providing personalized advertisements and provide additional information (S504). For example, the media playback device 300 may access the VOD server 230 based on the network. In addition, the additional information may include at least one of a device identifier corresponding to the media playback device 300, broadcast information being viewed, and a MAC address.

Thereafter, the VOD server 230 obtaining the additional information may request a personalized advertisement to be provided to the media playback device 300 to the advertisement server 210 based on the additional information (S506). Thereafter, the advertisement server 210 may deliver the personalized advertisement to the VOD server 230 according to the request (S508). Thereafter, when the cuetone providing server 100 transmits a cuetone signal to the VOD server 230 (S510), the VOD server 230 transmits a network switching signal to switch the network transmission method of the media playback device 300. It can be (S512). For example, if the media playback device 300 is receiving a broadcast signal from the broadcast server 400 in a multicast method, a unicast method to receive a personalized advertisement signal from the VOD server 230 Alternatively, it is necessary to switch the network transmission method to a download play method or the like. Accordingly, the VOD server 230 may switch a network transmission method by transmitting a network switching signal to the media playback device 300.

In addition, the cuetone signal may be included in a separate message and transmitted to the VOD server 230. Also, the cuetone signal transmitted to the VOD server 230 may include time information for a local advertisement corresponding to a specific region. Accordingly, the VOD server 230 may schedule the advertisement time to deliver the personalized advertisement to the media playback device based on the time information.

Thereafter, when the media playback device 300 switches the network transmission method (S514), the VOD server 230 may transmit a personalized advertisement signal to the media playback device 300 (S516). For example, it may be assumed that the media playback device 300 receives a broadcast signal from the broadcast server 400 and transmits a broadcast screen. In addition, when a network switching signal is received from the VOD server 230, it is determined that it is an advertisement time and a non-broadcasting advertisement signal can be received by switching a network transmission method to receive a personalized advertisement. In addition, the non-broadcasting advertisement signal may be a signal in a manner similar to that of providing a conventional video-on-demand, and the non-broadcasting advertisement signal may include personalized advertisements obtained by the VOD server 230 from the advertisement server 210.

Thereafter, when the VOD server 230 transmits an advertisement termination signal to the media playback device 300 (S518), the media playback device 300 switches the network transmission method back to the original (S520) and broadcast server 400 From the broadcast signal can be received again (S522). For example, when the personalized advertisement by the non-broadcasting advertisement signal is terminated, the VOD server 230 may transmit the advertisement termination signal to the media playback device 300. In addition, the media playback device 300 may convert the network transmission method that was switched to receive the personalized advertisement to one for receiving the broadcast signal again, and receive the broadcast signal that was originally being transmitted.

9 is a flowchart exemplarily showing a method of operating a personalized advertisement providing system according to an embodiment of the present invention. Referring to FIG. 9, in the method of operating the personalized advertisement providing system, the advertisement content providing server 200 corresponding to the non-broadcasting server may obtain a personalized advertisement from the advertisement server based on additional information received from the media playback device. (S610). The advertisement content providing server 200 may correspond to a server that transmits a personalized advertisement through a non-broadcast signal, rather than a broadcast server that transmits a broadcast screen through a broadcast signal. That is, the advertisement content providing server 200 may provide a personalized advertisement to the media playback device while being present separately from the broadcast server providing the broadcast screen as the media playback device.

In addition, as shown in Figure 9, the operation method of the personalized advertisement providing system according to an embodiment of the present invention, the advertisement content providing server 200, from the cue-tone (Cue-Tone) providing server (100, see FIG. 1) The advertisement time may be checked based on the received cue-tone signal, and a personalized advertisement may be provided to the media playback device at the advertisement time (S620). In addition, the cuetone providing server 100 may correspond to a server that provides a cuetone signal that informs a local broadcasting station of a broadcasting start time or a time to transmit a local advertisement to a local cable broadcasting station. Therefore, the advertisement content providing server 200 may perform advertisement time scheduling for delivering personalized advertisements based on the cuetone signal. For example, the cuetone signal may be included in a separate message and transmitted to an advertisement delivery server. In addition, the cuetone signal transmitted to the advertisement content providing server 200 may include time information for a regional advertisement corresponding to a specific region. Accordingly, the advertisement content providing server 200 may schedule the advertisement time to deliver the personalized advertisement to the media playback device 300 based on the time information.

In an embodiment, when the advertisement content providing server 200 is a virtualization server, the virtualization server may include personalized advertisement content in a non-broadcast signal and deliver it to the media playback device 300. In addition, since the virtualization server provides a personalized advertisement to the media playback device 300 through a non-broadcast signal, the personalized advertisement may be encoded and provided in the same form as the personalized advertisement content. On the other hand, it should be understood that the form of personalized advertisement content is not limited to a specific file format.

In addition, the media playback device 300 may output personalized advertisement content on an overlay screen overlayed on a broadcast screen. For example, it may be assumed that the media playback device 300 receives a broadcast signal from the broadcast server 400 and transmits a broadcast screen. In addition, when personalized advertisement content is received in response to a non-broadcast signal from the virtualization server, the media playback device 300 may display the personalized advertisement content by executing an overlay screen on the broadcast screen. Also, the overlay screen may be executed in the same size as the broadcast screen or may be executed in a smaller size than the broadcast screen. In addition, the format in which the overlay screen is executed on the broadcast screen is not particularly limited.

In addition, the media playback device 300 may stop the output of the overlay screen based on the advertisement end signal received from the virtualization server, and re-output the broadcast screen. For example, when the display of the personalized advertisement content is ended on the overlay screen, the virtualization server may transmit an advertisement termination signal to the media playback device. In addition, the media playback device 300 may terminate the overlay screen that was executed to display personalized advertisement content, and display the broadcast screen in response to a broadcast signal that was originally transmitted.

In an embodiment, when the advertisement content providing server 200 is a VOD server, the VOD server may switch a network transmission method of the media playback device 300 by transmitting a network switching signal to the media playback device 300. In addition, in order to provide a personalized advertisement to the media playback device 300 through a non-broadcast signal, the VOD server needs to first switch the network transmission method of the media playback device 300. For example, if the media playback device 300 is receiving a broadcast signal from the broadcast server 400 in a multicast method, in order to receive a personalized advertisement signal from a VOD server, a unicast method or download play It is necessary to switch the network transmission method to the (Download Play) method or the like. Accordingly, the VOD server may switch the network transmission method by transmitting a network switching signal to the media playback device 300.

In an embodiment, the media playback device 300 may stop receiving a broadcast signal as the network transmission method is switched, and output a personalized advertisement by receiving a non-broadcast advertisement signal from a VOD server. For example, it may be assumed that the media playback device 300 receives a broadcast signal from the broadcast server 400 and transmits a broadcast screen. In addition, when a network switching signal is received from the VOD server, the media playback device 300 may determine that it is an advertisement time and switch a network transmission method to receive a personalized advertisement to receive a non-broadcasting advertisement signal. In addition, the non-broadcasting advertisement signal may be a signal similar to that of providing a conventional video-on-demand, and the non-broadcasting advertisement signal may include personalized advertisements obtained by the advertisement sending server from the advertisement server.

In an embodiment, the media playback device 300 may re-switch the network transmission method based on the advertisement end signal received from the VOD server, and receive the broadcast signal again. For example, when the personalized advertisement by the non-broadcasting advertisement signal is terminated, the VOD server may transmit the advertisement termination signal to the media playback device 300.

In addition, the media playback device 300 may convert the network transmission method that was switched to receive the personalized advertisement to one for receiving the broadcast signal again, and receive the broadcast signal that was originally being transmitted. In addition, the VOD server may deliver a Uniform Resource Locator (URL) for providing personalized advertisements to the media playback device. For example, when the VOD server delivers a message including a URL for providing a personalized advertisement to the media playback device 300, the media playback device 300 may execute a personalized advertisement through the URL included in the message. . Here, the personalized advertisement provided through the URL may correspond to various types of advertisements, such as TV advertisements and local advertisements, including Internet advertisements.

In addition, although not shown in FIG. 8, in the method for providing personalized advertisement according to an embodiment of the present invention, various information generated in the above-described personalized advertisement providing process may be stored in a separate storage module. As described above, the method of operating the personalized advertisement providing system according to an embodiment of the present invention may provide a personalized advertisement to the media playback device 300 using a non-broadcasting server rather than a broadcasting server.

In addition, the method of operating the personalized advertisement providing system 100 according to an embodiment of the present invention may provide personalized advertisements while saving resources of the media playback device 300 that actually transmits broadcasts to broadcast subscribers or viewers. In addition, in the method of operating the personalized advertisement providing system according to an embodiment of the present invention, it is possible to omit a signal transmission/reception procedure of various stages according to an existing network transmission method, and thus a personalized advertisement may be provided while using the network more efficiently .

Meanwhile, as described above, a personalized advertisement may be provided to the media playback device using a non-broadcasting server rather than a broadcast server through a personalized advertisement provision process. In addition, personalized advertisements may be provided while saving resources of a media playback device that actually transmits broadcasts to broadcast subscribers or viewers. In addition, since it is possible to omit a signal transmission/reception procedure of various stages according to an existing network transmission method, a personalized advertisement may be provided while using the network more efficiently.

10 is a block diagram showing an advertisement content providing server 200 according to an embodiment of the present invention. Referring to FIG. 10, the advertisement content providing server 200 may include a communication unit 202, a processor 204, and a memory 206.

The communication unit 202 may be implemented to transmit and receive information necessary for providing personalized advertisements through a communication network such as a network. In an embodiment, the communication unit 202 may receive additional information from the media playback device 300 or receive a personalized advertisement from an advertisement server. In an embodiment, the communication unit 202 may periodically and intermittently and/or communicate with the media playback device 300 in order to confirm the presence or absence of a bundle of advertisement contents as described above.

The processor 204 controls the overall operation of the advertisement content providing server 200, generates or determines advertisement content in response to the cutone signal received from the cutone providing server, and transmits the advertisement content to the media playback device 300 Can be implemented.

In an embodiment, the processor 204 may obtain a personalized advertisement from the advertisement server based on the additional information received from the media playback device 300. The advertisement content providing server 200 of the present invention may correspond to a server that transmits a personalized advertisement through a non-broadcast signal, rather than a broadcast server that transmits a broadcast screen through a broadcast signal. That is, the advertisement delivery server may provide a personalized advertisement to the media playback device while being separate from the broadcast server providing the broadcast screen as the media playback device. In addition, the advertisement delivery server may correspond to any one of a virtualization server and a video on demand (VOD) server.

In an embodiment, the processor 204 may check the advertisement time based on the cutone signal received from the cutone providing server, and provide a personalized advertisement to the media playback device 300 at the advertisement time. In addition, the server for providing a cuetone can respond to a server that provides a cuetone signal that informs a local broadcasting station of a broadcast start time or a time to transmit a local advertisement to a local cable broadcasting station.

The advertisement sending server according to an embodiment of the present invention may perform advertisement time scheduling for delivering personalized advertisements based on a cuetone signal. For example, the cuetone signal may be included in a separate message and transmitted to an advertisement delivery server. In addition, the cuetone signal transmitted to the advertisement sending server may include time information for a regional advertisement corresponding to a specific region. Accordingly, the advertisement sending server according to an embodiment of the present invention can schedule the advertisement time to deliver the personalized advertisement to the media playback device based on the time information.

In addition, when the advertisement transmission server is a virtualization server, personalized advertisement content may be included in a non-broadcast signal and transmitted to a media playback device. In addition, since the virtualization server provides a personalized advertisement to a media playback device through a non-broadcast signal, the personalized advertisement may be encoded and provided in the same form as personalized advertisement content. In addition, the form of personalized advertisement content is not limited to a specific file format.

In addition, the media playback device 300 may output personalized advertisement content on an overlay screen overlayed on a broadcast screen. For example, it may be assumed that the media playback device 300 receives a broadcast signal from a broadcast server and transmits a broadcast screen. In addition, when personalized advertisement content is received in response to a non-broadcast signal from the virtualization server, the personalized advertisement content may be displayed by executing an overlay screen on the broadcast screen. Also, the overlay screen may be executed in the same size as the broadcast screen or may be executed in a smaller size than the broadcast screen. In addition, the format in which the overlay screen is executed on the broadcast screen is not particularly limited.

In addition, the media playback device 300 may stop the output of the overlay screen based on the advertisement end signal received from the virtualization server, and re-output the broadcast screen. For example, when the display of personalized advertisement content is ended on the overlay screen, the virtualization server may transmit an advertisement termination signal to the media playback device. In addition, the media playback device may terminate the overlay screen that was executed to display personalized advertisement content, and display the broadcast screen in response to a broadcast signal that was originally being transmitted.

In addition, when the advertisement delivery server is a VOD server, a network switching signal may be transmitted to the media playback device to switch the network transmission method of the media playback device.

In addition, the VOD server needs to first switch the network transmission method of the media playback device in order to provide personalized advertisements to the media playback device 300 through a non-broadcast signal. For example, if the media playback device 300 is receiving a broadcast signal from a broadcast server in a multicast method, in order to receive a personalized advertisement signal from a VOD server, a unicast method or download play (Download Play) ) Method, it is necessary to switch the network transmission method. Therefore, the VOD server can switch the network transmission method by transmitting a network switching signal to the media playback device.

In addition, the media playback device 300 may stop receiving a broadcast signal as the network transmission method is switched, and output a personalized advertisement by receiving a non-broadcast advertisement signal from a VOD server. For example, it may be assumed that the media playback device 300 receives a broadcast signal from a broadcast server and transmits a broadcast screen. In addition, when a network switching signal is received from the VOD server, it is determined that it is an advertisement time, and a network transmission method may be switched to receive a non-broadcasting advertisement signal to receive a personalized advertisement. In addition, the non-broadcasting advertisement signal may be a signal similar to that of providing a conventional video-on-demand, and the non-broadcasting advertisement signal may include personalized advertisements obtained by the advertisement sending server from the advertisement server.

In addition, the media playback device 300 may re-switch the network transmission method based on the advertisement end signal received from the VOD server, and receive the broadcast signal again. For example, when the personalized advertisement by the non-broadcasting advertisement signal is terminated, the VOD server may transmit the advertisement termination signal to the media playback device. In addition, the media playback device may convert a network transmission method that has been switched to receive personalized advertisements to receive a broadcast signal again, and receive a broadcast signal that was originally being transmitted.

In addition, the VOD server may deliver a Uniform Resource Locator (URL) for providing personalized advertisements to the media playback device. For example, if the VOD server delivers a message including a URL for providing a personalized advertisement to the media playback device, the media playback device may execute a personalized advertisement through the URL included in the message. In addition, personalized advertisements provided through URLs can correspond to various types of advertisements, such as TV advertisements and local advertisements, including Internet advertisements.

The memory 206 may be implemented to store various information generated in the process of providing personalized advertisements. According to an embodiment, the memory 206 may be configured independently of the advertisement sending server to support a function for providing personalized advertisement. In addition, the memory 206 may operate as a separate mass storage, and may include a control function for performing the operation.

In an embodiment, the memory 206 may store a program for performing an operation. For example, the memory 206 may include a non-volatile memory device such as a flash memory device, a solid state drive (SSD), or the like. In an embodiment, the memory 206 may store data necessary for operation. For example, the memory 206 may include volatile memory devices such as dynamic random access memory (DRAM), static random access memory (SRAM), and the like. In an embodiment, the memory 206 may further include a secure area and a normal area, for example. The normal area can be accessed directly through the memory controller, but the secure area can be accessed through secure logic. That is, secure logic can protect the secure area from unauthorized access.

Meanwhile, the advertisement delivery server is equipped with a memory and can store information in the device. In one implementation, the memory is a computer-readable medium. In one implementation, the memory may be a volatile memory unit, and in another implementation, the memory may be a non-volatile memory unit. In one implementation, the storage device is a computer-readable medium. In various different implementations, the storage device may include, for example, a hard disk device, an optical disk device, or some other mass storage device.

The functional operations and subject implementations described in this specification may be implemented as digital electronic circuits, or computer software, firmware, or hardware including the structures disclosed herein and their structural equivalents, or a combination of one or more of them. It can be implemented. Implementations of the subject matter described herein are one or more modules for computer program instructions encoded on a tangible program storage medium to control or thereby execute operations of one or more computer program products, ie processing systems. Can be implemented.

The computer-readable medium may be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of materials affecting a machine-readable propagated signal, or a combination of one or more of these.

As used herein, the term "system" or "device" encompasses all apparatus, devices, and machines for processing data, including, for example, programmable processors, computers, or multiple processors or computers. The processing system may include, in addition to hardware, code that forms an execution environment for a computer program upon request, such as code constituting the processor firmware, protocol stack, database management system, operating system, or a combination of one or more of these. Can.

A computer program (also known as a program, software, software application, script, or code) can be written in any form of a compiled or interpreted language or a programming language, including a priori or procedural languages, standalone programs or modules, It can be deployed in any form, including components, subroutines or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. A program is provided in a single file provided to the requested program, or in multiple interactive files (eg, files that store one or more modules, subprograms, or parts of code), or files that hold other programs or data. It can be stored within a portion of (eg, one or more scripts stored in a markup language document). The computer program can be deployed to be executed on one computer or on multiple computers that are located at one site or distributed across multiple sites and interconnected by a communication network.

On the other hand, computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, for example, magnetic disks such as internal hard disks or external disks, magnetic It can include any type of non-volatile memory, media and memory devices, including optical disks and CD-ROM and DVD-ROM disks. The processor and memory can be supplemented by, or incorporated into, special-purpose logic circuits.

Implementations of the subject matter described herein include, for example, backend components such as data servers, or middleware components such as, for example, application servers, or, for example, users can interact with implementations of the subject matter described herein. It can also be implemented in a front-end component, such as a web browser or a client computer with a graphical user interface, or in a computing system that includes all one or more combinations of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication, for example a communication network.

This specification includes details of many specific implementations, but these should not be understood as limiting on the scope of any invention or claim, but rather as a description of features that may be specific to a particular embodiment of the particular invention. It should be understood. Likewise, certain features described herein in the context of individual embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, although features may operate in a particular combination and may initially be depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, and the claimed combination subcombined. Or sub-combinations.

Also, although the descriptions describe the operations in the drawings in a specific order, it should be understood that such operations must be performed in the specific order or sequential order shown in order to obtain a desired result, or that all illustrated actions should be performed. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems are generally integrated together into a single software product or packaged in multiple software products. Understand that you can

Meanwhile, the above-described contents of the present invention are only specific embodiments for carrying out the invention. The present invention will include technical ideas that are abstract and conceptual ideas that can be utilized as future technologies, as well as the concrete and practical means available.

According to the present invention, the media playback device can receive and view the advertisement content in real time without any other request, and it is possible to omit the procedure of checking the cue tone, thereby enabling efficient personalized advertisement service.

According to the present invention, the advertisement content providing server can transmit advertisement content to the media playback device in real time by periodically communicating with the media playback device to check whether the advertisement content is bundled.

10, 20, 30: Personalized advertisement delivery system
100: Qtone server
200: advertisement content providing server
210: ad server
220: virtualization server
230: VOD server
300: media playback device
400: broadcast server
202: communication department
204: processor
206: memory

Claims (10)

In the operation method of the personalized advertisement providing system,
Receiving a cutone signal from the cutone providing server at the advertisement content providing server;
Generating or determining advertisement content in response to the cuetone signal in the advertisement content providing server;
Confirming the presence or absence of the advertisement content in response to the advertisement content confirmation request of the media playback device from the advertisement content providing server; And
And when the advertisement content exists as a result of checking the presence or absence of the advertisement content, transmitting the advertisement content in real time from the advertisement content providing server to the media playback device. According to claim 1,
The advertisement content providing server further comprises receiving the advertisement content confirmation request from the media playback device,
The request for confirming the advertisement content is received by periodically or intermittently communicating through the network between the advertisement content providing server and the media playback device. According to claim 2,
The method is characterized in that the network is a non-broadcast network, not a broadcast network. According to claim 1,
The advertisement content is generated or determined using at least one of the information of the cuetone signal or the information of the media playback device. According to claim 1,
Receiving the advertisement content in real time from the media playback device; And
And playing the received advertisement content on the media playback device. The method of claim 5,
And after playing the received advertisement content, transmitting the advertisement content confirmation request from the media player to the advertisement content providing server. A communication unit communicating with the media playback device and the qtone providing server through a non-broadcast network;
A memory for storing various information generated in the process of providing a personalized advertisement service; And
And a processor configured to generate or determine advertisement content in response to the cutone signal received from the cutone providing server, and to control the transmission of the advertisement content to the media playback device,
The communication unit provides an advertisement content providing server characterized in that it periodically or intermittently communicates with the media playback device to confirm the presence or absence of the advertisement content. The method of claim 7,
The communication unit receives subscriber information from the media playback device,
And the processor determines the advertisement content based on the subscriber information. A cuetone providing server generating a cuetone signal;
A media playback device that plays advertisement content; And
And an advertisement content providing server that generates or determines the advertisement content in response to the cuetone signal and transmits the advertisement content to the media playback device in real time in response to the advertisement content confirmation request,
The media playback device periodically or intermittently transmits the advertisement content confirmation request to the advertisement content providing server using a non-broadcasting network. The method of claim 9,
The advertisement content providing server,
An advertisement server generating the advertisement content based on the additional information received from the media playback device; And
And an advertisement sending server that receives the advertisement content from the advertisement server through the non-broadcasting network and transmits the received advertisement content to the media playback device in response to the advertisement content confirmation request.

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