KR102112068B1 - Method for providing personalized advertise based on channel switching using spare channel and apparatus therefor - Google Patents

Abstract

Disclosed is a device for providing a personalized advertisement based on channel switching using a free channel and a method using the same. According to the present invention, in the method for providing personalized advertisement, a network server that manages a broadcasting channel in a specific region schedules an advertisement time based on a cueton signal, and allocates an advertisement channel to a free channel among all channels allocated to a specific region before the advertisement time. When the advertisement time is dynamically allocated, subscribers in a specific region may convert a broadcast channel being watched into an advertisement channel corresponding to channel information of a broadcast channel to transmit a personalized advertisement. In addition, it is possible to provide a personalized advertisement without network load, but to provide a centralized advertisement service through advertisement channel management.

Description

A device for providing personalized advertisement based on channel switching using a free channel and a method using the same {METHOD FOR PROVIDING PERSONALIZED ADVERTISE BASED ON CHANNEL SWITCHING USING SPARE CHANNEL AND APPARATUS THEREFOR}

The present invention relates to a technology for providing personalized advertisements, and more particularly, to a technique for providing personalized advertisements by converting a broadcast channel into an advertisement channel allocated to a free channel.

Recently, there is a requirement of an advertiser to increase advertisement effectiveness through personalized advertisement provided for each viewer. However, it is difficult to provide personalized advertisement for each viewer due to the bandwidth limitation of the broadcasting channel.

Conventionally, in order to solve this, there is a patent for solving a bandwidth problem by storing an advertisement in a user terminal in advance. However, since this method requires storing advertisements in each terminal, it consumes a lot of storage space of the terminal and may cause fragmented advertisement service experience to users due to provision of advertisements that are not centrally managed.

Published Korean Patent No. 2013-0032942, published on April 3, 2013 (Name: Method for providing personalized advertisement in receiver and computer-readable recording medium recording program for realizing it)

An object of the present invention is to provide a personalized advertisement while saving resources of a subscriber terminal.

In addition, an object of the present invention is to provide a personalized advertisement without network load, but to provide a centralized advertisement service through advertisement channel management.

In addition, an object of the present invention is to provide content that can generate a short advertisement or additional revenue during the conversion time that occurs when switching between a broadcast channel and an advertisement.

In order to achieve the above object, a method for providing personalized advertisement according to the present invention includes: a network server managing a broadcasting channel in a specific region scheduling an advertisement time based on a QUE-TONE signal; The network server dynamically allocating an advertisement channel to a free channel among all channels allocated to the specific region before the advertisement time; And when the advertisement time comes, the network server converts a broadcast channel being watched by subscribers of the specific region into an advertisement channel corresponding to the channel information of the broadcast channel and transmits a personalized advertisement.

At this time, the method of providing personalized advertisement may include the step of retransmitting a broadcast signal by switching the advertisement channel to an original broadcast channel before channel switching when the transmission of the personalized advertisement is finished.

At this time, the step of transmitting the personalized advertisement may include transmitting a channel switching signal to each subscriber device (OPTICAL NETWORK UNIT, ONU) of the subscribers watching the broadcast channel when the advertisement time comes; And when a subscriber device receiving the channel switching signal accesses the network server based on the identification information, the network server may use the identification information to determine an advertisement channel to be switched for each subscriber device.

At this time, the identification information may include at least one of an identifier of the subscriber device, category information of a broadcast channel that the subscriber device is watching, and preference information corresponding to the subscriber device.

At this time, the method for providing personalized advertisement includes: checking a channel switching time point based on the advertisement time; And providing real-time content based on a cloud streaming server during a channel switching wait time occurring at the channel switching time.

At this time, real-time content is provided without delay at the time of channel switching, and may be provided corresponding to at least one form of an image and a video.

At this time, the channel switching time may correspond to a time when the broadcasting channel is switched to the advertisement channel or a time when the advertisement channel is switched to the original broadcasting channel before the channel switching.

At this time, the cuetone signal may be included in the broadcast channel and transmitted to the network server.

In addition, the network server according to the present invention, a scheduling unit for scheduling an advertisement time based on a QUE-TONE signal included in a broadcast channel in a specific region; A dynamic allocating unit that dynamically allocates an advertising channel to a free channel among all channels allocated to the specific region before the advertisement time; When the advertisement time is reached, a transmitter for converting a broadcasting channel being watched by subscribers of the specific region into an advertisement channel corresponding to channel information of the broadcasting channel, and transmitting a personalized advertisement; And a storage unit storing at least one of the cuetone signal and the advertisement time.

At this time, when the transmission of the personalized advertisement is ended, the transmitting unit may switch the advertisement channel to the original broadcasting channel before channel switching and retransmit the broadcast signal.

At this time, the transmitting unit transmits a channel switching signal to each subscriber device (OPTICAL NETWORK UNIT, ONU) of the subscribers watching the broadcast channel when the advertisement time comes, and the subscriber device receiving the channel switching signal identifies information When accessing the network server based on, the network server may use the identification information to determine an advertisement channel to be switched for each subscriber device.

At this time, the identification information may include at least one of an identifier of the subscriber device, category information of a broadcast channel that the subscriber device is watching, and preference information corresponding to the subscriber device.

At this time, the network server may further include a content providing unit that checks the channel switching time based on the advertisement time and provides real-time content based on the cloud streaming server during the channel switching waiting time occurring at the channel switching time. .

At this time, real-time content is provided without delay at the time of channel switching, and may be provided corresponding to at least one form of an image and a video.

At this time, the channel switching time may correspond to a time when the broadcasting channel is switched to the advertisement channel or a time when the advertisement channel is switched to the original broadcasting channel before the channel switching.

At this time, the cuetone signal may be included in the broadcast channel and transmitted to the network server.

According to the present invention, personalized advertisements can be provided while saving resources of the subscriber terminal.

In addition, the present invention provides a personalized advertisement without a network load, but can provide a centralized advertisement service through advertisement channel management.

In addition, the present invention can provide content that can generate a short advertisement or additional revenue during a conversion time that occurs when switching between a broadcast channel and an advertisement.

1 is a block diagram showing a system for providing personalized advertisement based on channel switching using a free channel according to an embodiment of the present invention.
2 is an operation flow diagram showing a personalized advertisement method according to an embodiment of the present invention.
3 to 4 are diagrams showing an example of a channel switching process according to the present invention.
5 is a flowchart illustrating a method for providing real-time content among personalized advertisement providing methods according to an embodiment of the present invention.
6 is a view showing a process of providing real-time content according to the present invention.
7 is a flowchart illustrating in detail a method for providing personalized advertisements according to an embodiment of the present invention.
8 is a block diagram showing a network server according to an embodiment of the present invention.
9 is a block diagram showing a cloud streaming server according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and accompanying drawings, detailed descriptions of well-known functions or configurations that may obscure the subject matter of the present invention are omitted. In addition, it should be noted that the same components throughout the drawings are denoted by the same reference numerals as much as possible.

The terms or words used in the present specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventor is appropriate as a concept of terms for explaining his or her invention in the best way. Based on the principle that it can be defined, it should be interpreted as meanings and concepts consistent with the technical spirit of the present invention. Therefore, the embodiments shown in the embodiments and the drawings described in this specification are only the most preferred embodiments of the present invention, and do not represent all of the technical spirit of the present invention, and can replace them at the time of this application. It should be understood that there may be equivalents and variations. In addition, terms such as first and second are used to describe various components, and are used only for the purpose of distinguishing one component from other components, and are not used to limit the components.

1 is a block diagram showing a system for providing personalized advertisement based on channel switching using a free channel according to an embodiment of the present invention.

Referring to FIG. 1, a system for providing a personalized advertisement based on channel switching using a free channel according to an embodiment of the present invention includes a network server 110 and subscriber devices 120-1 to 120-N of a specific region 120 ) And cloud streaming server 130.

The network server 110 schedules an advertisement time based on a cue-tone signal in order to manage a broadcast channel of a specific region 120.

At this time, the network server 110 corresponds to an optical line terminal (OTL) constituting a broadband integrated network (BcN), and a backbone network corresponding to a subscriber network provided in a specific region corresponds to a top-level network ( Backbone Network). For example, assuming that the backbone network is a central server, the network server 110 may correspond to a regional server managing subscribers in a specific region.

At this time, the cuetone signal may be included in the broadcast channel and transmitted to the network server 110.

In addition, the network server 110 dynamically allocates an advertisement channel to a free channel among all channels allocated to a specific region 110 before the advertisement time.

In this case, the free channel may correspond to a channel that is not currently used among all channels allocated to the specific region 110. Accordingly, subscribers of a specific region 110 may detect a broadcast channel being viewed through the subscriber devices 120-1 to 120-N, and detect a channel that is not currently being used to utilize it as a free channel.

In addition, the network server 110, when the advertisement time, subscribers of a specific region 110, the broadcast channel being viewed through the subscriber device (120-1 ~ 120-N) to the advertising channel corresponding to the channel information of the broadcast channel Convert and send personalized advertisements.

At this time, the advertisement channel can reduce the load generated in the network by transmitting personalized advertisements in a broadcasting method.

At this time, by managing the advertising channel through the network server 110, it is possible to provide a centralized advertising service without fragmentation.

At this time, when the advertisement time comes, the channel switching signal can be transmitted to the subscriber devices (OPTICAL NETWORK UNIT, ONU) 120-1 to 120-N of the subscribers watching the broadcast channel.

At this time, when the subscriber devices 120-1 to 120-N receiving the channel switching signal access the network server 110 based on the identification information, the network server 110 switches for each subscriber device using the identification information You can decide which advertising channel to do.

At this time, the identification information includes the identifiers of the subscriber devices 120-1 to 120-N, the category information of the broadcasting channels being watched by the subscriber devices 120-1 to 120-N, and the subscriber devices 120-1 to 120-N. ) May include at least one of preference information.

In addition, when the transmission of the personalized advertisement is ended, the network server 110 switches the advertisement channel to the original broadcast channel before channel switching, and re-transmits the broadcast signal.

In addition, the network server 110 checks the channel switching time based on the advertisement time, and provides real-time content based on the cloud streaming server 130 during the channel switching waiting time occurring at the channel switching time.

At this time, real-time content is provided without delay at the time of channel switching, and may be provided corresponding to at least one form of image and video.

At this time, the channel switching time may correspond to a time when the broadcasting channel is switched to the advertising channel or a time when the advertising channel is switched to the original broadcasting channel before the channel switching.

The subscriber unit (Optical Network Unit, ONU) 120-1 to 120-N may be installed in the subscriber's premises and may correspond to an end device of the optical communication network providing a service interface to the subscriber. At this time, the ONU can exchange optical signals and electrical signals to connect optical signals and optical facilities that transmit analog signals.

The cloud streaming server 130 provides real-time content to the subscriber devices 120-1 to 120-N during the channel switching standby time occurring at the time of channel switching.

At this time, the cloud streaming service or cloud computing service is a service that allows a user to store content in cloud storage on the Internet, not local storage, and access the cloud storage anytime, anywhere using internet-enabled devices. .

At this time, the cloud streaming server 130 may perform streaming pipeline procedures of capture, encoding, and sending to provide real-time content corresponding to the cloud streaming service to the subscriber device or subscriber terminal. have.

At this time, the cloud streaming server 130 may communicate with the network server 110 or subscriber devices 120-1 to 120-N based on the network.

At this time, the network is a concept that encompasses both a network used in the past and a network that can be developed in the future. For example, the network is a wired / wireless short-range communication network that provides communication of various information devices within a limited area, a mobile communication network that provides communication between mobiles, and mobiles and externals of mobiles, and provides communication between earth stations and earth stations using satellites. It may be either a satellite communication network or a wired or wireless communication network, or a combination of two or more. Meanwhile, the network transmission standard is not limited to the existing transmission standard, and may include all future transmission standard.

Such a personalized information providing system may provide personalized advertisements while saving resources of a subscriber device, and may also provide a centralized advertisement service.

In addition, it is also possible to expect an effect of generating additional revenue by additionally providing real-time content between the channels being switched.

2 is a flowchart illustrating a method for providing personalized advertisements according to an embodiment of the present invention.

Referring to FIG. 2, in the method for providing personalized advertisement according to an embodiment of the present invention, a network server managing a broadcast channel in a specific region schedules an advertisement time based on a Que-Tone signal (S210).

At this time, the network server corresponds to an optical line terminal (OTL) constituting a broadband integrated network (BcN), and a backbone network corresponding to a subscriber network provided in a specific region corresponds to a top-level network. It may correspond to a device connecting with. For example, assuming that the backbone network is a central server for managing broadcast channels, the network server 110 may correspond to a local server managing broadcast channels of subscribers in a specific region.

At this time, the cuetone signal may correspond to a signal that informs the start time of the local broadcasting station's own broadcasting time or the time to transmit a local advertisement to the local cable broadcasting station. Therefore, the network server of the present invention can broadcast a local advertisement at a scheduled advertisement time based on a cuetone signal.

At this time, the cuetone signal may be transmitted at predetermined intervals from each broadcasting station transmitting a broadcast channel to a network server.

At this time, the cuetone signal may be included in a broadcast channel and transmitted to a network server. For example, each broadcasting station may include a cuetone signal in a broadcasting channel and transmit it to a network server managing a broadcasting channel in a specific region.

At this time, the cuetone signal transmitted to the network server may include time information for transmitting a local advertisement corresponding to a specific region. Therefore, the network server according to an embodiment of the present invention can schedule an advertisement time based on the time information.

In addition, in the method for providing personalized advertisement according to an embodiment of the present invention, the network server dynamically allocates an advertisement channel to a free channel among all channels allocated to a specific region before the advertisement time (S220).

For example, if the number of broadcast channels allocated to a network server managing one apartment is 100, and the number of channels in use identified from the subscriber unit (Optical Network Unit) provided in each home is 50, the remaining 50 Each channel can be determined as a free channel. Therefore, the network server may dynamically allocate an advertisement channel to a spare channel in advance of the advertisement time in consideration of the scheduled advertisement time.

In addition, in the method for providing personalized advertisement according to an embodiment of the present invention, when the advertisement time comes, the network server converts the broadcast channel being watched by subscribers in a specific region into an advertisement channel corresponding to the channel information of the broadcast channel and transmits the personalized advertisement. (S230).

For example, referring to FIGS. 3 to 4, the process of channel switching will be described as follows. First, as illustrated in FIG. 3, the network server 310 may transmit a broadcast channel or an advertisement channel to each subscriber device 340-1 to 340-N included in a specific region. That is, in FIG. 3, the network server 310 transmits the broadcast channel 320-1 and the broadcast channel 320-L to the subscriber device 340-1 and the subscriber device 340-N, respectively, and the subscriber device ( 340-2) may correspond to a state in which the advertisement channel 330-1 is transmitted.

If it is assumed that the broadcast channel being watched by the subscriber device 340-1 has reached the advertisement time, the network server 310 broadcasts a channel transmitted to the subscriber device 340-1 as shown in FIG. By switching from -1) to the advertisement channel 330-2, a personalized advertisement can be provided to a subscriber watching a broadcast through the subscriber device 340-1.

At this time, the advertisement channel 330-2 may transmit advertisements related to channel information of the broadcast channel 320-1 that the subscriber device 340-1 was watching to provide personalized advertisement. For example, assuming that the broadcast channel 320-1 is a channel that broadcasts a sporting event, a subscriber who is watching the broadcast may determine that they are interested in sports. Accordingly, the network server 310 personalizes the subscriber by converting the broadcast channel 320-1 into an advertisement channel related to sports among the advertisement channels 330-1 to 330-M included in the advertisement channel group 330. Advertisements.

At this time, in steps S220 to S230, the advertisement channel is allocated before the advertisement time, and it is disclosed that the channel is switched when the advertisement time is reached, but this is prepared by dividing the stage for convenience of explanation. In other words, in reality, the process of switching the channel to one of the assigned advertisement channels by actually identifying the free channel and assigning the advertisement channel can be performed quickly at the moment of the advertisement time so that the advertisement is transmitted.

At this time, the channel information of the broadcasting channel being viewed by the subscribers can be obtained through the subscriber device provided in each subscriber's premises. For example, a subscriber device according to an embodiment of the present invention corresponds to an optical network unit (ONU) constituting a broadband integrated network (BcN), and an optical communication network providing a service interface to end users It may correspond to the termination device. In addition, since the optical communication network unit (ONU) is a device that connects cables and optical facilities that transmit analog signals of subscribers, optical and electrical signals can be exchanged with each other in the optical communication network unit.

At this time, the advertisement channel corresponds to a channel through which the advertisement content stream is transmitted from each broadcasting station corresponding to a headend connected to a network server, and the advertisement content stream transmitted from the broadcasting station is delivered to the subscriber device through the network server Can be.

At this time, when the advertisement time comes, the channel switching signal may be transmitted to each subscriber device (Optical Network Unit, ONU) that is watching the broadcast channel.

At this time, when the subscriber device receiving the channel switching signal accesses the network server based on the identification information, the network server can determine the advertisement channel to be switched for each subscriber device using the identification information.

At this time, the identification information may include at least one of an identifier of a subscriber device, category information of a broadcast channel that the subscriber device is watching, and preference information corresponding to the subscriber device.

That is, the channel information of the broadcasting channel that the subscribers are watching can also be checked through this process.

In addition, although not shown in FIG. 2, in the method for providing personalized advertisement according to an embodiment of the present invention, when the transmission of the personalized advertisement is finished, the network server switches the advertisement channel to the original broadcast channel before channel switching to transmit the broadcast signal. Can be resent.

For example, referring to FIGS. 3 to 4, a process of converting an advertisement channel into an original broadcast channel is as follows. First, referring to FIG. 3, the network server 310 is a subscriber device included in a specific region It may correspond to the state of transmitting the advertisement channel (330-1) to (340-2). At this time, when the advertisement provided to the subscriber device 340-2 is terminated and the signal transmitted to the advertisement channel 330-1 disappears, the network server 310 displays the subscriber device 340-2 as the advertisement channel 330- You can switch the channel to the broadcast channel you were watching before switching to 1). If it is assumed that the channel originally viewed by the subscriber device 340-2 is the broadcast channel 320-2, as illustrated in FIG. 4, the channel of the subscriber device 340-2 is broadcast channel 320-2. By switching to, it is possible to allow a subscriber who is watching a broadcast through the subscriber device 340-2 to continue watching the original broadcast.

In addition, in the method for providing a personalized advertisement according to the present invention, when the transmission of the personalized advertisement is finished and switched back to the original broadcast channel, the advertisement channel that has been dynamically allocated to the spare channel can be recovered. That is, the advertisement channel is allocated and provided to the free channel checked at the corresponding time only when it corresponds to the advertisement time by scheduling, and other times, by managing the advertisement channel not to be allocated to a specific channel, the broadcasting channel in a specific region can be smoothly managed. I can make it possible.

In addition, although not shown in FIG. 2, the method for providing personalized advertisement according to an embodiment of the present invention checks the channel switching time based on the advertisement time, and provides a cloud streaming server during the channel switching waiting time occurring at the channel switching time. Real-time content can be provided based.

At this time, the channel switching time may correspond to a time when the sending channel is switched to the advertising channel or a time when the advertising channel is switched to the original broadcasting channel before the channel switching.

At this time, the waiting time for channel switching may correspond to a delay time occurring as the channel is switched. That is, the channel switching dynamically allocates an advertising channel to a free channel when the advertisement time comes, the network server transmits a channel switching signal to the subscriber device, and determines the advertising channel based on the identification information of the subscriber device accessed by the network server. And, the process of switching the channel to the determined advertisement channel may be a fast operation. However, no matter how fast the network server operates, a slight delay may occur in this process. In the present invention, real-time content can be provided to generate additional revenue by using the delay time.

At this time, cloud streaming can enable a high-performance service even in a terminal with low performance by processing a complex operation that is difficult to process in the terminal and showing only the result to the terminal. For example, due to the performance of the terminal, it is difficult to provide a service using the web due to difficulty in browser processing, but by processing a browser through a cloud streaming server and displaying only the results on the terminal, the terminal can also provide services such as UI and games. Can be.

At this time, real-time content is provided without delay at the time of channel switching, and may be provided corresponding to at least one form of image and video. For example, real-time content may be provided by generating weather information, a real-time popular channel list, and a real-time popular VoD list information in the form of an image or providing a short video advertisement.

At this time, the cloud streaming server can check and check the broadcast channel the subscriber is watching by communicating with the network server or subscriber devices based on the network. Thereafter, when it is time to switch channels, real-time content corresponding to a corresponding broadcast channel may be provided.

In addition, although not shown in FIG. 2, the method for providing personalized advertisement according to an embodiment of the present invention may store various information generated in the above-described personalized advertisement providing process in a separate storage module.

Through this method of providing personalized advertisement, it is possible to provide personalized advertisement while saving resources of the subscriber terminal.

In addition, personalized advertisements can be provided without network load, but a centralized advertisement service can be provided through advertisement channel management.

In addition, it is possible to provide content that can generate a short advertisement or additional revenue during the conversion time that occurs when switching between a broadcast channel and an advertisement.

5 is a flowchart illustrating a method of providing real-time content among personalized advertisement providing methods according to an embodiment of the present invention.

Referring to FIG. 5, among the methods for providing personalized advertisements according to an embodiment of the present invention, a real-time content providing method first schedules an advertisement time based on a cueton signal by a network server managing a broadcasting channel in a specific region (S510).

At this time, the network server corresponds to an optical line terminal (OTL) constituting a broadband integrated network (BcN), and a backbone network corresponding to a subscriber network provided in a specific region corresponds to a top-level network. It may correspond to a device connecting with. For example, assuming that the backbone network is a central server for managing broadcast channels, the network server 110 may correspond to a local server managing broadcast channels of subscribers in a specific region.

At this time, the cuetone signal may correspond to a signal that informs the start time of the local broadcasting station's own broadcasting time or a time to transmit a local advertisement to the local cable broadcasting station. Therefore, the network server of the present invention can broadcast a local advertisement at a scheduled advertisement time based on a cuetone signal.

At this time, the cuetone signal may be transmitted at predetermined intervals from each broadcasting station transmitting a broadcast channel to a network server.

At this time, the cuetone signal may be included in a broadcast channel and transmitted to a network server. For example, each broadcasting station may include a cuetone signal in a broadcasting channel and transmit it to a network server managing a broadcasting channel in a specific region.

At this time, the cuetone signal transmitted to the network server may include time information for transmitting a local advertisement corresponding to a specific region. Therefore, the network server according to an embodiment of the present invention can schedule the advertisement time based on the time information.

Thereafter, the channel switching time is checked based on the advertisement time (S520), and real-time content is provided based on the cloud streaming server during the channel switching waiting time occurring at the channel switching time (S530).

At this time, the channel switching time may correspond to a time when the sending channel is switched to the advertising channel or a time when the advertising channel is switched to the original broadcasting channel before the channel switching.

At this time, the waiting time for channel switching may correspond to a delay time occurring as the channel is switched. That is, the channel switching dynamically allocates an advertising channel to a spare channel when the advertisement time comes, the network server transmits a channel switching signal to the subscriber device, and determines the advertising channel based on the identification information of the subscriber device accessed by the network server. And, the process of switching the channel to the determined advertisement channel may be a fast operation. However, no matter how fast the network server operates, a slight delay may occur in this process. In the present invention, real-time content can be provided to generate additional revenue by using the delay time.

At this time, cloud streaming can enable a high-performance service even in a terminal with low performance by processing a complex operation that is difficult to process in the terminal and showing only the result to the terminal. For example, due to the performance of the terminal, it is difficult to provide a service using the web due to difficulty in browser processing, but by processing a browser through a cloud streaming server and displaying only the results on the terminal, the terminal can also provide services such as UI and games. Can be.

At this time, real-time content is provided without delay at the time of channel switching, and may be provided corresponding to at least one form of image and video. For example, real-time content may be provided by generating weather information, a real-time popular channel list, and a real-time popular VoD list information in the form of an image or providing a short video advertisement.

At this time, the cloud streaming server can check and check the broadcast channel the subscriber is watching by communicating with the network server or subscriber devices based on the network. Thereafter, when it is time to switch channels, real-time content corresponding to a corresponding broadcast channel may be provided.

For example, according to the advertisement time scheduling information shown in FIG. 6, in a situation in which a live broadcast is being broadcast 8 seconds ago, the broadcast channel is short for about 1 second before being switched to an advertising channel for transmitting advertisements 631 to 637. It can be seen that the channel switching wait time 621 exists.

At this time, the present invention can show a short advertisement based on a web page corresponding to the real-time content 601 based on the cloud streaming server 600.

After this, it can be seen that the channel switching wait time 622 exists even when the channel is switched to transmit the live broadcast 612 again after the advertisements 631 to 637 are ended.

Therefore, even at this time, by showing the web page advertisement corresponding to the real-time content 602 based on the cloud streaming server 600, it is possible to prevent the subscriber watching the broadcast from feeling awkward with a short delay occurring when switching channels. In addition, it is possible to provide an opportunity to generate additional income to advertisers providing real-time content.

At this time, as shown in FIG. 6, the cloud streaming server 600 that provides advertisements corresponds to an embodiment, and cloud streaming to provide weather or real-time popular channels or real-time popular VOD lists according to service configuration. A server may be provided.

7 is a flowchart illustrating in detail a method for providing personalized advertisements according to an embodiment of the present invention.

Referring to FIG. 7, in the method for providing personalized advertisement according to an embodiment of the present invention, a network server managing a broadcast channel in a specific region first receives a cuetone signal (S710), and schedules an advertisement time based on the cuetone signal. (S720).

At this time, the network server corresponds to an optical line terminal (OTL) constituting a broadband integrated network (BcN), and a backbone network corresponding to a subscriber network provided in a specific region corresponds to a top-level network. It may correspond to a device connecting with. For example, assuming that the backbone network is a central server for managing broadcast channels, the network server 110 may correspond to a local server managing broadcast channels of subscribers in a specific region.

At this time, the cuetone signal may correspond to a signal that informs the start time of the local broadcasting station's own broadcasting time or the time to transmit a local advertisement to the local cable broadcasting station. Therefore, the network server of the present invention can broadcast a local advertisement at a scheduled advertisement time based on a cuetone signal.

At this time, the cuetone signal may be included in a broadcast channel and transmitted to a network server. For example, each broadcasting station may include a cuetone signal in a broadcasting channel and transmit it to a network server managing a broadcasting channel in a specific region.

At this time, the cuetone signal transmitted to the network server may include time information for transmitting a local advertisement corresponding to a specific region. Therefore, the network server according to an embodiment of the present invention can schedule the advertisement time based on the time information.

Thereafter, the network server checks a spare channel among all channels allocated to a specific region before the advertisement time (S730), and dynamically allocates an advertisement channel to the checked spare channel (S740).

For example, if the number of broadcast channels allocated to a network server managing one apartment is 100, and the number of channels in use identified from the subscriber unit (Optical Network Unit) provided in each home is 50, the remaining 50 Each channel can be determined as a free channel. Accordingly, the network server may dynamically allocate an advertisement channel to a spare channel in advance of the advertisement time in consideration of the scheduled advertisement time.

Subsequently, when the advertisement time comes, the network server transmits a channel switching signal to each subscriber's device that is watching a broadcast channel (S750).

Thereafter, when the subscriber device receiving the channel switching signal accesses the network server based on the identification information, the network server determines the advertisement channel to be switched for each subscriber device using the identification information (S760).

At this time, the identification information may include at least one of an identifier of a subscriber device, category information of a broadcast channel that the subscriber device is watching, and preference information corresponding to the subscriber device.

That is, the channel information of the broadcasting channel that the subscribers are watching can also be checked through this process.

Thereafter, the network server converts the broadcast channel being watched by subscribers of a specific region into a determined advertisement channel and transmits a personalized advertisement (S770).

For example, referring to FIGS. 3 to 4, the process of channel switching will be described as follows. First, as illustrated in FIG. 3, the network server 310 may transmit a broadcast channel or an advertisement channel to each subscriber device 340-1 to 340-N included in a specific region. That is, in FIG. 3, the network server 310 transmits the broadcast channel 320-1 and the broadcast channel 320-L to the subscriber device 340-1 and the subscriber device 340-N, respectively, and the subscriber device ( 340-2) may correspond to a state in which the advertisement channel 330-1 is transmitted.

If it is assumed that the broadcast channel being watched by the subscriber device 340-1 has reached the advertisement time, the network server 310 broadcasts a channel transmitted to the subscriber device 340-1 as shown in FIG. By switching from -1) to the advertisement channel 330-2, a personalized advertisement can be provided to a subscriber watching a broadcast through the subscriber device 340-1.

At this time, the advertisement channel 330-2 may transmit advertisements related to channel information of the broadcast channel 320-1 that the subscriber device 340-1 was watching to provide personalized advertisement. For example, assuming that the broadcast channel 320-1 is a channel for broadcasting a sports game, a subscriber who is watching a broadcast may determine that they are interested in sports. Accordingly, the network server 310 personalizes the subscriber by converting the broadcast channel 320-1 into an advertisement channel related to sports among the advertisement channels 330-1 to 330-M included in the advertisement channel group 330. Advertisements.

At this time, the advertisement channel corresponds to a channel through which the advertisement content stream is transmitted from each broadcasting station corresponding to a headend connected to a network server, and the advertisement content stream transmitted from the broadcasting station is delivered to the subscriber device through the network server Can be.

Thereafter, when the transmission of the personalized advertisement is finished, the network server switches the advertisement channel to the original broadcast channel before channel switching (S780), and re-transmits the broadcast signal of the original broadcast channel (S790).

For example, referring to FIGS. 3 to 4, a process of converting an advertisement channel into an original broadcast channel is as follows. First, referring to FIG. 3, the network server 310 is a subscriber device included in a specific region It may correspond to the state of transmitting the advertisement channel (330-1) to (340-2). At this time, when the advertisement provided to the subscriber device 340-2 is terminated and the signal transmitted to the advertisement channel 330-1 disappears, the network server 310 displays the subscriber device 340-2 as the advertisement channel 330- You can switch the channel to the broadcast channel you were watching before switching to 1). If it is assumed that the channel originally viewed by the subscriber device 340-2 is the broadcast channel 320-2, as illustrated in FIG. 4, the channel of the subscriber device 340-2 is broadcast channel 320-2. By switching to, it is possible to allow a subscriber who is watching a broadcast through the subscriber device 340-2 to continue watching the original broadcast.

8 is a block diagram showing a network server according to an embodiment of the present invention.

Referring to FIG. 8, the network server according to an embodiment of the present invention includes a communication unit 810, a scheduling unit 820, a dynamic allocation unit 830, a transmission unit 840, a content providing unit 850, and a storage unit 860.

The communication unit 810 serves to transmit and receive information necessary for providing personalized advertisements through a communication network such as a network. In particular, the communication unit 810 according to the present invention may transmit a channel switching signal to a subscriber device or receive a broadcast channel including a cuetone signal.

The scheduling unit 820 schedules an advertisement time based on a cue-tone signal included in a broadcasting channel of a specific region.

At this time, the network server corresponds to an optical line terminal (OTL) constituting a broadband integrated network (BcN), and a backbone network corresponding to a subscriber network provided in a specific region corresponds to a top-level network. It may correspond to a device connecting with. For example, assuming that the backbone network is a central server for managing broadcast channels, the network server 110 may correspond to a local server managing broadcast channels of subscribers in a specific region.

At this time, the cuetone signal may correspond to a signal that informs the start time of the local broadcasting station's own broadcasting time or the time to transmit a local advertisement to the local cable broadcasting station. Therefore, the network server of the present invention can broadcast a local advertisement at a scheduled advertisement time based on a cuetone signal.

At this time, the cuetone signal may be transmitted at predetermined intervals from each broadcasting station transmitting a broadcast channel to a network server.

At this time, the cuetone signal may be included in a broadcast channel and transmitted to a network server. For example, each broadcasting station may include a cuetone signal in a broadcasting channel and transmit it to a network server managing a broadcasting channel in a specific region.

At this time, the cuetone signal transmitted to the network server may include time information for transmitting a local advertisement corresponding to a specific region. Therefore, the network server according to an embodiment of the present invention can schedule an advertisement time based on the time information.

The dynamic allocation unit 830 dynamically allocates an advertisement channel to a free channel among all channels allocated to a specific region before the advertisement time.

For example, if the number of broadcast channels allocated to a network server managing one apartment is 100, and the number of channels in use identified from the subscriber unit (Optical Network Unit) provided in each home is 50, the remaining 50 Each channel can be determined as a free channel. Accordingly, the network server may dynamically allocate an advertisement channel to a spare channel in advance of the advertisement time in consideration of the scheduled advertisement time.

When the advertisement time comes, the transmitting unit 840 converts a broadcasting channel being watched by subscribers of a specific region into an advertisement channel corresponding to channel information of the broadcasting channel and transmits a personalized advertisement.

For example, referring to FIGS. 3 to 4, the process of channel switching will be described as follows. First, as illustrated in FIG. 3, the network server 310 may transmit a broadcast channel or an advertisement channel to each subscriber device 340-1 to 340-N included in a specific region. That is, in FIG. 3, the network server 310 transmits the broadcast channel 320-1 and the broadcast channel 320-L to the subscriber device 340-1 and the subscriber device 340-N, respectively, and the subscriber device ( 340-2) may correspond to a state in which the advertisement channel 330-1 is transmitted.

If it is assumed that the broadcast channel being watched by the subscriber device 340-1 has reached the advertisement time, the network server 310 broadcasts a channel transmitted to the subscriber device 340-1 as shown in FIG. By switching from -1) to the advertisement channel 330-2, a personalized advertisement can be provided to a subscriber watching a broadcast through the subscriber device 340-1.

At this time, the advertisement channel 330-2 may transmit advertisements related to channel information of the broadcast channel 320-1 that the subscriber device 340-1 was watching to provide personalized advertisement. For example, assuming that the broadcast channel 320-1 is a channel for broadcasting a sports game, a subscriber who is watching a broadcast may determine that they are interested in sports. Accordingly, the network server 310 personalizes the subscriber by converting the broadcast channel 320-1 into an advertisement channel related to sports among the advertisement channels 330-1 to 330-M included in the advertisement channel group 330. Advertisements.

At this time, in steps S220 to S230, the advertisement channel is allocated before the advertisement time, and it is disclosed that the channel is switched when the advertisement time is reached, but this is prepared by dividing the stage for convenience of explanation. In other words, in reality, the process of switching the channel to one of the assigned advertisement channels by actually identifying the free channel and assigning the advertisement channel can be performed quickly at the moment of the advertisement time so that the advertisement is transmitted.

At this time, the channel information of the broadcasting channel being viewed by the subscribers can be obtained through the subscriber device provided in each subscriber's premises. For example, a subscriber device according to an embodiment of the present invention corresponds to an optical network unit (ONU) constituting a broadband integrated network (BcN), and an optical communication network providing a service interface to end users It may correspond to the termination device. In addition, since the optical communication network unit (ONU) is a device that connects cables and optical facilities that transmit analog signals of subscribers, optical and electrical signals can be exchanged with each other in the optical communication network unit.

At this time, the advertisement channel corresponds to a channel through which the advertisement content stream is transmitted from each broadcasting station corresponding to a headend connected to a network server, and the advertisement content stream transmitted from the broadcasting station is delivered to the subscriber device through the network server Can be.

At this time, when the advertisement time comes, the channel switching signal may be transmitted to each subscriber device (Optical Network Unit, ONU) that is watching the broadcast channel.

At this time, when the subscriber device receiving the channel switching signal accesses the network server based on the identification information, the network server can determine the advertisement channel to be switched for each subscriber device using the identification information.

At this time, the identification information may include at least one of an identifier of a subscriber device, category information of a broadcast channel that the subscriber device is watching, and preference information corresponding to the subscriber device.

That is, the channel information of the broadcasting channel that the subscribers are watching can also be checked through this process.

In addition, when the transmission of the personalized advertisement is ended, the transmitting unit 840 may re-transmit the broadcast signal by switching the advertisement channel to the original broadcast channel before channel switching.

For example, referring to FIGS. 3 to 4, a process of converting an advertisement channel into an original broadcast channel is as follows. First, referring to FIG. 3, the network server 310 is a subscriber device included in a specific region It may correspond to the state of transmitting the advertisement channel (330-1) to (340-2). At this time, when the advertisement provided to the subscriber device 340-2 is terminated and the signal transmitted to the advertisement channel 330-1 disappears, the network server 310 displays the subscriber device 340-2 as the advertisement channel 330- You can switch the channel to the broadcast channel you were watching before switching to 1). If it is assumed that the channel originally viewed by the subscriber device 340-2 is the broadcast channel 320-2, as illustrated in FIG. 4, the channel of the subscriber device 340-2 is broadcast channel 320-2. By switching to, it is possible to allow a subscriber who is watching a broadcast through the subscriber device 340-2 to continue watching the original broadcast.

At this time, when the transmission of the personalized advertisement is ended and the channel is switched back to the original broadcast channel, the dynamic allocation unit 830 may recover the advertisement channel dynamically allocated to the spare channel. That is, the advertisement channel is allocated and provided to the free channel checked at the corresponding time only when it corresponds to the advertisement time by scheduling, and other times, by managing the advertisement channel not to be allocated to a specific channel, the broadcasting channel in a specific region can be smoothly managed. I can make it possible.

The content providing unit 850 checks the channel switching time based on the advertisement time, and provides real-time content based on the cloud streaming server during the channel switching waiting time occurring at the channel switching time.

At this time, the channel switching time may correspond to a time when the sending channel is switched to the advertising channel or a time when the advertising channel is switched to the original broadcasting channel before the channel switching.

At this time, the waiting time for channel switching may correspond to a delay time occurring as the channel is switched. That is, the channel switching dynamically allocates an advertising channel to a free channel when the advertisement time comes, the network server transmits a channel switching signal to the subscriber device, and determines the advertising channel based on the identification information of the subscriber device accessed by the network server. And, the process of switching the channel to the determined advertisement channel may be a fast operation. However, no matter how fast the network server operates, a slight delay may occur in this process. In the present invention, real-time content can be provided to generate additional revenue by using the delay time.

At this time, cloud streaming can enable a high-performance service even in a terminal with low performance by processing a complex operation that is difficult to process in the terminal and showing only the result to the terminal. For example, due to the performance of the terminal, it is difficult to provide a service using the web due to difficulty in browser processing, but by processing a browser through a cloud streaming server and displaying only the results on the terminal, the terminal can also provide services such as UI and games. Can be.

At this time, real-time content is provided without delay at the time of channel switching, and may be provided corresponding to at least one form of image and video. For example, real-time content may be provided by generating weather information, a real-time popular channel list, and a real-time popular VoD list information in the form of an image or providing a short video advertisement.

At this time, the cloud streaming server can check and check the broadcast channel the subscriber is watching by communicating with the network server or subscriber devices based on the network. Thereafter, when it is time to switch channels, real-time content corresponding to a corresponding broadcast channel may be provided.

The storage unit 860 stores at least one of a cuetone signal and an advertisement time.

Further, the storage unit 860 may support a function for providing personalized advertisements according to an embodiment of the present invention as described above. At this time, the storage unit 860 may operate as a separate large-capacity storage, and may also include a control function for performing the operation.

Meanwhile, the network server is equipped with a memory and can store information in the device. In one implementation, the memory is a computer-readable medium. In one implementation, the memory may be a volatile memory unit, and in other implementations, the memory may be a non-volatile memory unit. In one embodiment, the storage device is a computer-readable medium. In various different implementations, the storage device may include, for example, a hard disk device, an optical disk device, or some other mass storage device.

Using such a network server, it is possible to provide a personalized advertisement while saving resources of a subscriber terminal.

In addition, personalized advertisements can be provided without network load, but a centralized advertisement service can be provided through advertisement channel management.

In addition, it is possible to provide content that can generate a short advertisement or additional revenue during the conversion time that occurs when switching between a broadcast channel and an advertisement.

9 is a block diagram showing a cloud streaming server according to an embodiment of the present invention.

Referring to FIG. 9, a cloud streaming server according to an embodiment of the present invention includes a communication unit 910, a processor 920, and a memory 930.

The communication unit 910 serves to transmit and receive information necessary for providing real-time content through a communication network such as a network. In particular, the communication unit 910 according to the present invention may transmit real-time content to a subscriber device or a subscriber terminal or receive information related to a scheduled advertisement time from a network server.

At this time, the subscriber device or the subscriber terminal receives the application execution screen corresponding to the cloud streaming service from the cloud streaming server and provides it to the user.

In addition, a subscriber device or a subscriber terminal may correspond to a device that can be connected to a communication network and execute an application based on a cloud computing system.

In addition, the subscriber device or the subscriber terminal may receive various information such as numeric and text information, set various functions, and transmit an input signal related to the function control of the subscriber device or the subscriber terminal through the input unit to the control unit. Further, the input unit of the subscriber device or the subscriber terminal may be configured to include at least one of a keypad and a touch pad that generate an input signal according to a user's touch or manipulation. At this time, the input unit of the subscriber device or the subscriber terminal may be configured in the form of one touch panel (or touch screen) together with the display unit of the subscriber device or the subscriber terminal to simultaneously perform input and display functions. In addition, in addition to input devices such as a keyboard, a keypad, a mouse, and a joystick, an input unit of a subscriber device or a subscriber terminal may be used in any form of input means that can be developed in the future. In particular, the input unit of the subscriber device or the subscriber station according to the present invention may transmit an input signal for uploading or downloading content based on cloud computing to the control unit of the subscriber device or the subscriber station.

Further, the display unit of the subscriber device or the subscriber terminal may display information about a series of operation states and operation results that occur during the function of the subscriber device or the subscriber station. In addition, the display unit of the subscriber device or the subscriber terminal may display a menu of the subscriber device or the subscriber terminal and user data input by the user. Here, the display unit of the subscriber device or the subscriber terminal is a liquid crystal display (LCD, Liquid Crystal Display), an ultra-thin liquid crystal display (TFT-LCD, Thin Film Transistor LCD), a light emitting diode (LED), an organic light emitting diode ( OLED, Organic LED), active organic light emitting diode (AMOLED, Active Matrix OLED), Retina Display (Retina Display), flexible display (Flexible display) and three-dimensional (3 Dimension) display. At this time, when the display of the subscriber device or the subscriber terminal is configured in the form of a touch screen, the display unit of the subscriber device or the subscriber terminal may perform some or all of the functions of the input unit of the subscriber device or the subscriber terminal.

In addition, the storage unit of the subscriber device or the subscriber terminal is a device for storing data, and includes a main storage device and an auxiliary storage device, and can store application programs necessary for the functional operation of the subscriber device or the subscriber station. The storage unit of the subscriber device or the subscriber terminal may largely include a program area and a data area. Here, when the subscriber device or the subscriber terminal activates each function in response to a user's request, it executes the corresponding application programs under the control of the controller to provide each function. In particular, the storage unit of the subscriber device or the subscriber terminal according to the present invention may store an operating system for booting the subscriber device or the subscriber terminal, a program for uploading or downloading content based on cloud computing. In addition, the storage unit of the subscriber device or the subscriber terminal may store a content DB storing a plurality of contents and information of the subscriber device or the subscriber terminal. At this time, the content DB may include execution data for executing content and attribute information for content, and content usage information according to content execution may be stored. And, the information of the subscriber device or the subscriber terminal may include terminal specification information.

In addition, the communication unit of the subscriber device or the subscriber terminal may perform a function for transmitting and receiving data through a cloud streaming server and a network. Here, the subscriber unit or the communication unit of the subscriber station may include RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying and down-converting the received signal, and the like. The communication unit of the subscriber device or the subscriber terminal may include at least one of a wireless communication module and a wired communication module. In addition, the wireless communication module is a configuration for transmitting and receiving data according to a wireless communication method. When a subscriber device or a subscriber terminal uses wireless communication, one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module is used. Data to and from a cloud streaming server. In addition, the wired communication module is for transmitting and receiving data over the wire. The wired communication module may connect to a network through a wired line to transmit and receive data to and from a cloud streaming server. That is, the subscriber device or the subscriber terminal accesses the network using a wireless communication module or a wired communication module, and can transmit and receive data with a cloud streaming server through the network.

In addition, the control unit of the subscriber device or the subscriber terminal may be an operating system ((OS, Operation System) and a process device that drives each configuration. For example, the control unit may control the entire process of accessing the cloud streaming server. When accessing the cloud streaming server through a separate service application, it is possible to control the overall process of executing the service application according to the user's request, and control the service usage request to be transmitted to the cloud streaming server at the same time as execution. At this time, it is possible to control the information of the subscriber device or the subscriber station necessary for user authentication to be transmitted together.

In addition, the controller of the subscriber device or the subscriber terminal may execute specific content stored in the storage unit of the subscriber device or the subscriber terminal according to a user's request. At this time, the control unit may store a history of content usage according to content execution as content usage information.

In addition, the control unit of the subscriber device or the subscriber terminal transmits and uploads the execution data for executing the content, the content information including the attribute information for the content, and the content usage information, which is information according to the content usage history, to the cloud streaming server. can do. Subsequently, the control unit may delete the content uploaded to the cloud streaming server from the storage of the subscriber device or the subscriber terminal at the request of the user, and access the cloud streaming server to execute the content through the cloud streaming server to use it. It might be.

At this time, the network provides a path for transmitting data between the cloud streaming server and the subscriber terminal, and is a concept that encompasses both existing and future developable networks. For example, the network is a wired / wireless short-range communication network that provides communication of various information devices within a limited area, a mobile communication network that provides communication between mobiles, and mobiles and externals of mobiles, and provides communication between earth stations and earth stations using satellites. It may be either a satellite communication network or a wired or wireless communication network, or a combination of two or more. Meanwhile, the network transmission standard is not limited to the existing transmission standard, and may include all future transmission standard.

The processor 920 processes the cloud streaming service requested from the subscriber device or the subscriber terminal.

At this time, the cloud streaming service or cloud computing service is a service that allows a user to store content in cloud storage on the Internet, not local storage, and access the cloud storage anytime, anywhere using internet-enabled devices. .

Accordingly, a cloud streaming engine for processing a cloud streaming service may be included. At this time, at the time when the cloud streaming engine is running, a predefined number of cloud browsers can be created, and the cloud browser can download and execute HTML, CSS, and JavaScript to render on the screen.

At this time, Hyper Text Markup Language (HTML) provides a large framework for web pages, Cascading Style Sheets (CSS) manage design elements such as color and font, and JavaScript (Javascritp) is a cross-platform, object-oriented script. You can take care of the operation of the web page in language.

In addition, the processor 920 performs streaming pipeline procedures of capture, encoding, and sending through a cloud browser to provide real-time content corresponding to the cloud streaming service to the subscriber device or subscriber terminal. Can be.

At this time, the capture may correspond to capturing one or more of video and audio data when the application is executed in the cloud browser.

At this time, the encoding may correspond to the operation of encoding the captured data to be streamed.

At this time, the sending may correspond to the operation of transmitting the encoded data.

In this case, the streaming pipeline procedure may be regarded as rendering, capturing, encoding, and sending, including rendering.

As described above, the memory 930 stores various information generated in the process of cloud streaming service according to an embodiment of the present invention.

According to an embodiment, the memory 930 may be configured independently of a cloud streaming server to support a function for a cloud streaming service. At this time, the memory 930 may operate as a separate large-capacity storage, and may include a control function for performing the operation.

In addition, the cloud streaming server configured as described above may be implemented as one or more servers.

Meanwhile, the cloud streaming server is equipped with a memory and can store information in the device. In one implementation, the memory is a computer-readable medium. In one implementation, the memory may be a volatile memory unit, and in other implementations, the memory may be a non-volatile memory unit. In one embodiment, the storage device is a computer-readable medium. In various different implementations, the storage device may include, for example, a hard disk device, an optical disk device, or some other mass storage device.

The functional operations and subject implementations described in this specification may be implemented as digital electronic circuits, computer software, firmware, or hardware including the structures disclosed herein and their structural equivalents, or a combination of one or more of them. It can be implemented. Implementations of the subject matter described herein are one or more modules for computer program instructions encoded on a tangible program storage medium to control or thereby execute operations of one or more computer program products, ie processing systems. Can be implemented.

The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of materials affecting a machine-readable propagated signal, or a combination of one or more of these.

As used herein, the term "system" or "device" encompasses all apparatus, devices and machines for processing data, including, for example, programmable processors, computers or multiple processors or computers. The processing system may include, in addition to hardware, code that forms an execution environment for a computer program upon request, such as code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of them. .

A computer program (also known as a program, software, software application, script, or code) can be written in any form of a compiled or interpreted language or a programming language, including a priori or procedural languages. It can be deployed in any form, including components, subroutines or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. The program is in a single file provided to the requested program, or in multiple interactive files (e.g., one or more modules, files storing subprograms or parts of code), or part of a file holding other programs or data (Eg, one or more scripts stored in a markup language document). The computer program can be deployed to be executed on one computer or on multiple computers that are located at one site or distributed across multiple sites and interconnected by a communication network.

On the other hand, computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks and CDs. It can include any form of non-volatile memory, media and memory devices, including -ROM and DVD-ROM disks. The processor and memory may be supplemented by, or incorporated in, special purpose logic circuitry.

Implementations of the subject matter described herein include, for example, a back-end component, such as a data server, for example, a middleware component, such as an application server, or, for example, a web browser or graphic user that a user can interact with the implementations of the subject matter described herein. It may be implemented in a front-end component, such as a client computer having an interface, or in a computing system that includes all one or more combinations of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication, such as a communication network.

This specification includes details of many specific implementations, but these should not be understood as limiting on the scope of any invention or claim, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It should be understood. Likewise, certain features described herein in the context of individual embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Further, although features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, and the claimed combination subcombined. Or sub-combinations.

Also, although the descriptions describe the operations in the drawings in a specific order, it should be understood that such operations must be performed in the specific order or sequential order shown in order to obtain a desired result, or that all illustrated actions should be performed. Can not be done. In certain cases, multitasking and parallel processing may be advantageous. In addition, the separation of various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged in multiple software products. Understand that you can

As such, this specification is not intended to limit the invention to the specific terms presented. Therefore, although the present invention has been described in detail with reference to the above-mentioned examples, those skilled in the art can make modifications, alterations and modifications to the examples without departing from the scope of the present invention. The scope of the present invention is indicated by the following claims rather than the above detailed description, and it should be interpreted that all changes or modifications derived from the meaning and scope of the claims and equivalent concepts thereof are included in the scope of the present invention. do.

According to the present invention, in the method for providing personalized advertisement, a network server that manages a broadcasting channel in a specific region schedules an advertisement time based on a cueton signal, and allocates an advertisement channel to a free channel among all channels allocated to a specific region before the advertisement time. When the advertisement time is dynamically allocated, subscribers in a specific region may convert a broadcast channel being watched into an advertisement channel corresponding to channel information of a broadcast channel to transmit a personalized advertisement. Furthermore, additional profits can be generated by providing short advertisements or contents at the time of channel switching.

110, 310: network server 120: specific region
120-1 ~ 120-N, 340-1 ~ 340-N: Subscriber device
130, 600: cloud streaming server 320: broadcast channel group
320-1 ~ 320-L: Broadcasting channel 330: Advertising channel group
330-1 ~ 330-M: Advertising channels 601, 602: Real-time content
611, 612: Live broadcast 621, 622: Channel switching standby time
631 ~ 637: Advertising 810, 910: Communication Department
820: scheduling unit 830: dynamic allocation unit
840: sending unit 850: content providing unit
860: storage unit 920: processor
930: memory

Claims (10)

The network server managing the broadcasting channel of a specific region schedules the advertisement time based on the QUE-TONE signal;
The network server dynamically allocating an advertisement channel to a free channel among all channels allocated to the specific region before the advertisement time;
When the advertisement time comes, the network server converts a broadcast channel being watched by subscribers of the specific region into an advertisement channel corresponding to the channel information of the broadcast channel, and sends a personalized advertisement; And
Checking a channel switching time based on the advertisement time, and providing real-time content based on a cloud streaming server during a channel switching waiting time occurring at the channel switching time
Including,
The real-time content
Based on the results processed by the cloud streaming server, it is provided without delay at the time of channel switching, and corresponds to at least one form of video such as real-time weather information, real-time popular channel list, real-time popular VOD list, and video such as video advertisement. Personalized advertisement providing method, characterized in that provided. The method according to claim 1,
The personalized advertisement providing method
And when the transmission of the personalized advertisement is finished, converting the advertisement channel to an original broadcast channel before channel switching to retransmit the broadcast signal. The method according to claim 1,
The step of sending the personalized advertisement
When the advertisement time comes, transmitting a channel switching signal to each subscriber device (OPTICAL NETWORK UNIT, ONU) that is watching the broadcast channel; And
And when a subscriber device receiving the channel switching signal accesses the network server based on the identification information, the network server determines the advertisement channel to be switched for each subscriber device using the identification information. How to provide personalized advertising. The method according to claim 3,
The identification information
And an identifier of the subscriber device, category information of a broadcast channel being watched by the subscriber device, and preference information corresponding to the subscriber device. delete delete The method according to claim 1,
The channel switching point
A method for providing personalized advertisement, wherein the broadcast channel is converted to the advertisement channel or corresponds to a time when the advertisement channel is switched to the original broadcast channel before the channel is switched. The method according to claim 1,
The cutone signal
Personalized advertisement providing method, characterized in that included in the broadcast channel and delivered to the network server. A scheduling unit for scheduling advertisement time based on a QUE-TONE signal included in a specific local broadcasting channel;
A dynamic allocation unit dynamically allocating an advertising channel to a free channel among all channels allocated to the specific area before the advertisement time;
When the advertisement time is reached, a transmission unit that converts a broadcasting channel being watched by subscribers of the specific region into an advertisement channel corresponding to channel information of the broadcasting channel and transmits a personalized advertisement;
A content providing unit that checks a channel switching time based on the advertisement time and provides real-time content based on a cloud streaming server during a channel switching waiting time occurring at the channel switching time; And
Storage unit for storing at least one of the cuetone signal and the advertisement time
Including,
The real-time content
Based on the results processed by the cloud streaming server, it is provided without delay at the time of channel switching, and corresponds to at least one form of video such as real-time weather information, real-time popular channel list, real-time popular VOD list, and video such as video advertisement. Network server, characterized in that provided. The method according to claim 9,
The network server
And a content providing unit that checks a channel switching time based on the advertisement time and provides real-time content based on a cloud streaming server during a channel switching waiting time occurring at the channel switching time.

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