KR20200056946A - System and method for transaction of contents and advertisement in a social networking service - Google Patents

Abstract

Provided are a method and a system for executing activity compensation and advertisement transaction in an internet-based social networking service. The method comprises the steps of: allowing a terminal of a first user to transmit at least a part of coins which the first user possesses to a terminal of a second user in order to acquire shares of the second user; allowing the terminal of the second user to provide shares to the first user in accordance with a ratio of a funding money transmitted by the first user among a total funding money received by the second user; and allowing the terminal of the second user to provide at least a part of an activity compensation money which the second user receives in accordance with a ratio of shares with regard to the second user possessed by the first user.

Description

A system and method for executing user's activity reward and advertisement transaction in social networking service {SYSTEM AND METHOD FOR TRANSACTION OF CONTENTS AND ADVERTISEMENT IN A SOCIAL NETWORKING SERVICE}

The present disclosure relates to a system and method for executing user's activity compensation and advertisement transaction in a social networking service, and more particularly, rewarding various activities of users in a P2P manner in an internet or blockchain-based social networking service. It relates to a system and method of providing and trading advertisements.

In general, a social networking service (SNS: social networking service) provides a function for communication through message sharing among users, information sharing such as various contents, and social networking and expansion, so that users can connect to the Internet. It means an online platform that can create and expand social relationships. In SNS, the social relations created in this way can be further strengthened when sharing and distribution of contents generated by users are made.

In SNS, various users can be classified according to the characteristics of content generated by users and the behavior of users, and information and classification of the characteristics of users can be managed and grasped with a database. Therefore, companies that operate SNS or companies that sell other products / services are seeking profits through advertising, marketing, social games, or sales of items based on a database managed by SNS. However, the existing SNS requires a system or a third party that acts as an intermediary between the entities that want to execute content sales or advertisements and those who use them, so additional costs may be incurred in content transactions or advertisements, and the profits may be generated. There is a problem that is not reasonably distributed between sellers and buyers.

On the other hand, blockchain technology is a technology that records and stores transactions made on network communications in a reliable and secure way. Blockchain network is a distributed environment system that can exchange digitized assets or transactions, and records the history of electronic transactions generated in peer-to-peer networks using a shared ledger. Record. Blockchain networks use a decentralized consensus mechanism. In particular, all validating nodes on the network approve (or disapproval) the transaction by executing the same (or agreed upon) consensus algorithm for the same transaction. Since the blockchain P2P network uses such a decentralized structure and consensus algorithm, it is virtually impossible to forge and falsify the transaction history by a third party, thereby ensuring the reliability and transparency of the transaction history.

As described above, the existing SNS can distribute and advertise content based on the activity characteristics of users. However, the existing SNS requires a system or a third party that acts as an intermediary between the entities who want to execute content sales or advertisements and those who use them, so additional costs may occur in advertisements, and the profits are the sellers and purchasers. There is a problem that is not reasonably distributed among them. Therefore, there is a need to overcome the problems of the existing SNS, and provide a system and service capable of executing activity compensation and advertisement transactions in an efficient and reasonable way.

The embodiments disclosed herein are intended to provide a system and method for executing activity compensation and advertisement transactions in an SNS in a P2P manner, so that trading partners proceed with activity compensation and advertisement transactions without third party intervention. In addition, embodiments of the present disclosure are to provide an SNS-based system that enables a reliable distribution of transaction details and a reasonable distribution of transaction revenue by executing a transaction of contents and advertisements generated in SNS in a blockchain-based system. Embodiments of the present disclosure may utilize the advantages of such a decentralized system based on a blockchain, but the system or method of the present disclosure is not limited to being implemented on a blockchain based system, and other various distributed systems, at least in part It may be implemented in a centralized system or a centralized system.

A method of executing an activity reward and an advertisement transaction in a social networking service according to an embodiment of the present disclosure, by a terminal of a first user, to obtain a second user's stake in at least a portion of coins held by the first user Transmitting to the terminal of the second user, and providing a stake to the first user according to the ratio of the funding transmitted by the first user among the total funding received by the second user by the terminal of the second user And providing, by the terminal of the second user, at least a portion of the activity compensation rewarded by the second user according to the percentage of ownership of the second user held by the first user.

A system for executing activity rewards and advertising transactions in a social networking service according to another embodiment of the present disclosure is a fund exchanged between users of the social networking service to prepare a reserve for payment of activity rewards by users of the social networking service A deduction rate calculation unit that calculates a deduction rate of gold, an equity ratio calculation unit that calculates an equity ratio, which is the ratio of the fund sent by another user among the total funding received by any one of users, and the activity according to the share ratio or activities of users Includes a compensation policy to set compensation.

A method of trading an advertisement in a social networking service according to another embodiment of the present disclosure includes: generating, by the terminal of the first user, advertisement content, by the terminal of the first user, through the profile of the second user Presenting an advertisement posting offer and advertisement price, determining whether to accept the advertisement content and advertisement price proposed by the first user, by the terminal of the second user, the advertisement content and advertisement price by the terminal of the second user If accepted, the step of paying the price presented by the terminal of the first user to the terminal of the second user, and posting the advertisement content through the profile of the first user by the terminal of the first user.

According to various embodiments of the present disclosure, since the user's activity compensation and advertisement transaction are executed in a P2P manner in the SNS, trading parties can proceed with the activity compensation and advertisement transaction without third party intervention. In addition, according to the embodiments of the present disclosure, by performing the user's activity compensation and advertisement transactions in the SNS in a system based on the blockchain cryptocurrency, it is possible to ensure the reliability of transaction details and reasonable distribution of transaction revenue.

The effects of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will become apparent to those skilled in the art from the description of the claims.

Embodiments of the present disclosure will be described with reference to the accompanying drawings described below, where similar reference numerals indicate similar elements, but are not limited thereto.
1 is a schematic diagram of a system for executing user activity compensation and advertisement transactions in an internet-based social networking service according to an embodiment of the present disclosure.
2 is a diagram showing a detailed configuration between a user terminal and a coin management server connected according to an embodiment of the present disclosure.
3 is a diagram illustrating a user interface of an application executing a social network service according to an embodiment of the present disclosure.
4A to 4C are diagrams illustrating a funding and equity acquisition process executed between users in a social networking service according to an embodiment of the present disclosure.
5 is a diagram illustrating a procedure for distributing activity rewards executed among users in a social networking service according to an embodiment of the present disclosure.
6 is a flowchart illustrating a procedure for suggesting and accepting advertisement posting for a user's profile in a social networking service according to an embodiment of the present disclosure.
7A to 7I are diagrams illustrating a user interface of an application showing a procedure for suggesting and accepting advertisement posting for a user's profile in a social networking service according to an embodiment of the present disclosure.

Hereinafter, with reference to the accompanying drawings, specific details for the practice of the present disclosure will be described in detail. However, in the following description, when there is a risk of unnecessarily obscuring the subject matter of the present disclosure, detailed descriptions of well-known functions or configurations will be omitted.

In the accompanying drawings, identical or corresponding components are given the same reference numerals. In addition, in the following description of the embodiments, the same or corresponding elements may be omitted. However, although descriptions of components are omitted, it is not intended that such components are not included in any embodiment.

In the present disclosure, "social networking service" or "SNS (social networking service)" provides functions related to communication through message sharing among users, information sharing such as various contents, and social networking and expansion. Thus, it can refer to an online platform that allows users to create and expand social relationships on the Internet. In the present disclosure, "SNS" is described as being executed through an application or an application installed on a portable computer, such as a smartphone or tablet PC, as an example, but the execution environment of SNS is not limited thereto. , A personal computer such as a desktop PC, a laptop PC, etc., and may include various types of programs executed in a terminal for a smart home system or entertainment system. Hereinafter, in the detailed description of the embodiments of the present disclosure, a user using an SNS and a user terminal used by the user may be used interchangeably.

In the present disclosure, "coin", "virtual money", or "crypto-currency" refers to a currency, payment method, or funding means that can be traded on a blockchain-based platform. However, it is not limited thereto. For example, "coin" or "virtual currency" may mean a currency, payment, or funding means that can be traded in an e-commerce system, online shopping system, online banking system, or the like.

In the present disclosure, the term "funding" or "investment" may refer to an act of paying or paying a part of one's own coin by one user interested in the content production activity of another user on the SNS. . The user who executed the funding may take a stake to acquire a certain percentage of the revenue generated by the content production activity of the user receiving the funding. In addition, the user who has received the funding must provide the donor with a share of the funding ratio of the total funding received by the funding donor, and can pay some of the profits generated by the content production activities to the stake holder according to the share ratio. have.

In the present disclosure, "blockchain (blockchain)" is a distributed environment capable of exchanging digitized assets or transactions made through a network, and using a shared ledger (P2P) (peer- to-peer) It can refer to a system that can record the history of electronic transaction history generated in the network. In the present disclosure, "blockchain" allows participation by a public blockchain, an authentication node, or a management node that allows participating nodes, such as Bitcoin, Ethereum, EOS, etc. to access the transaction history of books without limitation. It can mean a private blockchain that can only access the transaction history of the ledger, but is not limited thereto, and refers to a hybrid blockchain that combines a public blockchain and a private blockchain. It might be.

1 is a schematic diagram of a system 100 for compensating for users' activities and trading advertisements in an Internet-based social networking service (SNS) according to an embodiment of the present disclosure. As illustrated, the activity reward and advertisement transaction system 100 of the present disclosure may include a plurality of user terminals 130 connected to the coin management server 110 and the Internet 120. In addition, the system 100 may further include a content and advertisement management server 140 that relays and manages content and advertisements generated by the user terminal 130.

In FIG. 1, the coin management server 110 and the content and advertisement management server 140 are illustrated as separate components, respectively, but are not limited thereto. For example, the coin management server 110 and the content and advertisement management server 140 may be integrated into one computing device and installed or implemented. In another example, in a blockchain-based distributed computing environment, parts of the function may be distributed or installed in distributed computing devices.

In the activity reward and advertisement transaction system 100 of the present disclosure, the user terminal 130 is active with other user terminals 130 by executing an application (or an app, hereinafter referred to as an "SNS app") that provides SNS. Rewards and advertising transactions can be executed. In addition, the user terminals 130 may use a virtual currency or coin managed and maintained by the coin management server 110 as a payment means to provide rewards for user activities and execute advertisement transactions.

The user may execute membership registration through the SNS app installed on the user terminal 130. When the user performs membership registration through the SNS app, after executing user authentication (for example, user authentication through cell phone number input), a certain amount of coins may be received from the coin management server 110. For example, 1,000 coins may be paid to a user who is a member for the first time, and recorded in a user's profile or virtual account.

Here, the coin may be a cryptocurrency implemented to satisfy the protocol or interface of the blockchain. For example, the coin may be implemented to satisfy the interface of the Ethereum Request for Comments (ERC) 20 token of the Ethereum platform. In this case, the coins can be traded on a blockchain-based cryptocurrency exchange, converted into other Ethereum-based tokens or coins, or converted into other institutions' official currencies to be cashed. In addition, as described in detail below, when the user increases activity through content creation and transaction, additional coins may be paid in a block chain based air-drop manner in proportion to the activity amount. have.

In the present disclosure, for convenience of explanation, a user who has donated or funded a coin to a specific user is referred to as a fan (“fan”), and a coin distributed for activity compensation and advertisement transaction is referred to as a fan coin (“fancoin”). Can refer to. In addition, a user who creates content may be referred to as a creator, and a user with high activity profit or funding amount may be referred to as an “influencer” or power creator. ").

2 is a diagram showing a detailed configuration of a coin management server connected to a user terminal according to an embodiment of the present disclosure. The user terminal 210 may include an electronic wallet 212 that is an electronic payment system implemented on the user terminal 210 to safely utilize the fan coin. In addition, the user terminal 210 may further include a virtual account 214 for storing and managing user's SNS subscription or member information.

In FIG. 2, the electronic wallet 212 and the virtual account 214 are illustrated as separately implemented, but the electronic wallet 212 may be included in the virtual account 214 according to a specific implementation method. Also, the electronic wallet 212 and the virtual account 214 may be implemented as SNS appile software components installed in the user terminal 210, or may be stored or implemented in the secure memory or security hardware of the user terminal 210.

In one embodiment, the SNS app running on the user terminal 210 is connected to the coin management server 220 to pay and receive fancoins for content and advertisement transactions with other user terminals, for other user terminals You can perform investment or funding of Pancoin.

As shown, the coin management server 220 may include a deduction rate calculation unit 222, an equity ratio calculation unit 224, a compensation calculation unit 226, and a database 228. The deduction rate calculating unit 222, for example, when the funding provided from the user terminal 210 is paid as a fund receiving amount to an investment target (that is, another user terminal), forms a reserve for the purpose of compensating for the activities of users You can calculate the reserve rate to exclude a certain percentage of your funding. The remaining amount of funds, excluding a certain percentage, is paid to the investment target as a fund receiving amount, and a certain percentage may be stored in the form of a reserve for the purpose of compensating the activities of users. In one embodiment, the deduction rate calculated by the deduction rate calculation unit 222 may be set to be fixed (for example, 30%), or may be flexibly set to vary according to other objective indicators.

The equity ratio calculating unit 224, for example, when the user terminal 210 as a fan pays the funding to a specific user terminal as a creator through the SNS app, the fan distributes the reward for the activity of the user terminal receiving the funding later It is possible to calculate the percentage of the stake that acquires the stake. In one embodiment, the equity ratio calculating unit 224 may calculate the ratio of the funding amount paid by the fan to the total funding received by the creator to date. In addition, the equity ratio calculating unit 224 may automatically calculate the equity ratio again accordingly, when another user additionally funds the creator later, the total funding amount of the funding target is changed.

The compensation levied government 226 may set a compensation to be paid for the activities of users who are creators from the reserve, which is the portion in which the funding is deducted. In one embodiment, the rewards 226, the indirect activity compensation by a predetermined activity reward system (Activity Reward System) or activity compensation rules, various activities of SNS users (for example, evaluation activities for content of other users) , Content production activities, etc.). In addition, the compensation compensation unit 226 is an activity compensation money that sums up indirect activity compensation by the user's activity compensation system, direct sales compensation such as product and content sales revenue, advertisement fees received from P2P advertisers, or contributions from other users. In, a certain percentage of the activity compensation money can be distributed to the fans according to the holding stake of their fans.

The database 228 may store virtual account information for each user using SNS and asset status information of a user associated with the SNS (for example, deduction, stake, compensation, etc.). In addition, the database 228 may store coin transaction details, such as reserves, payment of activity rewards to users, and distribution of activity profits according to the share. In one embodiment, the coin transaction history may be stored as a transaction on the blockchain, but is not limited thereto.

3 is a diagram illustrating a user interface of an application (or app) executing a social network service according to an embodiment of the present disclosure.

As shown in (a) of FIG. 3, the user's profile screen of the SNS app includes user information such as a user name (eg, “Jessikim”) and a profile picture, and a following button (eg, a “following” button), An advertising button (eg, “AD” button) may be displayed. Also, on the screen of the SNS app, the number of followers (e.g. follower = 8,234), the number of followings (e.g. following = 2,216), the number of funding entities (e.g. the number of "fans") = 1.4M), the amount of coins held (eg fancoins = 64,000) can be displayed together. In addition, on the screen of the SNS app, a list (eg, "best fans") of the highest funding actors determined by considering the number of followers, following, and funding among the funding actors may be displayed.

Meanwhile, advertisement content posted (or posted) to the user's profile may be displayed at the bottom of the user's profile screen of the SNS app (eg, "BOY-FRIEND tweed watch small model"). In addition, various contents (eg, photos, videos, images, music, related links, etc.) generated and posted by the user may be displayed at the bottom of the user profile screen.

In the lower right corner of the user's profile screen of the SNS app, a funding button (eg, finger heart button) may be overlaid. By clicking the funding button, you can support active funds (i.e., funding or investment funds) to the user, and you can become a growth partner (i.e., a fan) of the user by supporting the active funds. In one embodiment, the funding is performed by clicking the funding button on the user's profile screen, but is not limited thereto, as shown in FIG. 3 (b), the user clicks the funding button even in the uploaded individual content. You can also do

4A to 4C are diagrams illustrating a funding and equity acquisition process executed between users in a social networking service according to an embodiment of the present disclosure.

In the present disclosure, a user can be a funding agent and growth partner or fan of another user by clicking a funding button on another user profile screen displayed through an SNS app running on a user terminal. In addition, each user can check the details of the funding from other users and the details of the user's funding to other users in the funding portfolio displayed on his / her profile screen. Hereinafter, a funding procedure between users in the system of the present disclosure will be described in detail with reference to the drawings.

As shown in FIG. 4A, the user B 420 clicks the funding button displayed on the profile screen of the user A 410 through the SNS app or clicks the funding button in the individual content uploaded by the user A 410, Funding can be paid. At this time, the remaining amount of the fund excluding the deduction rate (x) may be paid to the user A as a fund receiving amount. In one embodiment, the deduction rate may be fixedly operated, but is not limited thereto, and may be operated in a flexible form depending on other objective indicators.

When the user B 420 pays the funding to the user A 410, the user B 420 may obtain a distribution share for the user A 410's future activity compensation as a compensation for the funding action. At this time, the ownership ratio y% may be calculated as the ratio of the funding amount of the user B 420 to the total funding received by the user A 410 to date. Equity is automatically calculated and applied again when the total funding target of the funding is changed because another user is funded later.

In addition, when the user B 420 pays the funding to the user A 410, the amount equal to the deduction rate x excluded from the funding receipt amount is a reserve pool for activity reward purposes of users 450 ) Can be stored and managed in the coin server. The reserve 450 may be paid as a reward for activities of SNS users including user A 410 in the form of indirect activity compensation by a predetermined activity reward system. Indirect activity rewards are paid from reserves made through funding deductions, and the amount paid to users can be based on objective data. For example, the amount of money may be set based on the quality of the user's content and the number of reactions to other users' content.

For example, as shown, user B 420 can become a fan of user A 410 by funding 400 fancoins to user A 410. In this case, the user A 410 obtains the remaining amount excluding the deduction rate x% from the 400 fan coins as the funding receipt amount, and the user B 420 compares the total funding amount of the user A 410 with the user B 420 By calculating the proportion of the funding fund raised, it is possible to obtain a distribution share corresponding to 100% of the user A 410.

Next, as illustrated in FIG. 4B, another user C 430 funds 600 fan coins by clicking the funding button displayed on the profile screen or uploaded content of the user A 410 displayed on the SNS app installed on the user terminal. , May be another fan of user A 410. The amount of deduction rate x% among 600 fan coins funded by user C 430 may be stored as a reserve 350.

In this case, the user A 410 obtains an additional funding amount excluding the deduction rate amount from 600 fancoins, and the amount of funding received is the amount excluding the deduction amount from 1,000 fancoins. Accordingly, the total funding amount of the user A 410 is changed, and accordingly the user's C 430 acquires a 60% stake in the user A 410 by calculating the distribution share of users who have automatically funded again. On the other hand, the share of the user A 410 held by the user B 420 who was a fan of the existing user A 410 is changed to 40%.

Next, as shown in FIG. 4C, another user D 440 funds 1,000 fan coins by clicking the funding button displayed on the profile screen or uploaded content of the user A 410 displayed on the SNS app installed on the user terminal. , May be another fan of user A 410. The amount of deduction rate x% among 1000 fancoins funded by user D 540 may be stored as a reserve 450.

In this case, the user A 410 obtains an additional funding amount excluding the deduction from 1,000 fancoins, and the amount of funding received is the amount excluding the deduction from the 2,000 fancoins. Accordingly, the total funding amount of the user A 410 is changed, and accordingly, the user's D 440 acquires a 50% stake in the user A 410 by calculating the distribution share of users who have automatically funded again. On the other hand, the share of user A's owned by user B 420 and user C 430, who were fans of existing user A 410, is changed to 20% and 30%, respectively.

As such, if the number of users (funding principals or fans) who have funded for a specific user and the funding amount increases or decreases, the proportion of the stake held by the existing funding entity increases or decreases accordingly. As such, the funding ratio (or share ratio) of other users to a specific user may be used to distribute the activity revenue described below.

5 is a diagram illustrating a procedure for distributing activity rewards executed among users in a social networking service according to an embodiment of the present disclosure.

In the present disclosure, the activity reward includes direct activity reward, such as indirect activity reward by the activity reward system and product and content sales revenue, advertisement fees received from the P2P advertiser 550 or donations from other users 560. At this time, indirect activity compensation may be paid from the reserve 570 made through the funding deduction.

In the present disclosure, a specific user is distributed according to the funding interest of other users by a certain percentage (z%) of the activity compensation amount that increases in proportion to the amount of his or her activity (eg, content creation, transaction, and advertisement). Can be. In one embodiment, a certain percentage (z%) of the activity compensation money may be fixedly operated, but is not limited thereto, and may be operated in a flexible form. For example, a particular user may maintain 50% of his or her activity rewards as his or her activity revenues, and distribute the remaining 50% of his / her activity rewards to the funding agents according to his holding interest.

As shown in FIG. 5, user A 510 holds 50% (e.g., 2,000 fancoins) of activity rewards (e.g., 4,000 fancoins) earned so far, and holds a stake by user A510. It can be distributed to other users B 520, C 530 and D 540. That is, the user A 510 receives 50% of the compensation for the activity, and the user B 520, C 530, and D 540 have 400 fan coins, 600, respectively, according to their share of 20%, 30%, and 50%. Fancoins and 1,000 fancoins can be distributed.

6 is a flowchart illustrating a procedure for suggesting and accepting an advertisement posting for a user's profile in a social networking service according to an embodiment of the present disclosure, and FIGS. 7A to 7I are in a social networking service according to an embodiment of the present disclosure A diagram illustrating a user interface of an application showing a procedure for suggesting and accepting an advertisement posting for a user's profile.

In the SNS app according to the present disclosure, each user posts advertisements to a user who receives a lot of funding or generates attention-grabbing content, or a user who has a lot of followers (eg, “Power Creator” or “Influencer”). I can suggest. For example, in an SNS app, after clicking an advertisement button in a specific user's profile, the advertisement content may be directly generated or uploaded, and a price (eg, number of coins) for the advertisement may be suggested. In response to this, if a specific user accepts an advertisement posting offer, the advertisement content or related link is posted to the user's profile, and the proposed price can be accumulated as advertisement revenue. In this case, if a specific user accepts the advertisement posting offer, instead of paying the proposed price in advance before the advertisement content is posted, the proposed price may be paid after the advertisement content posting is executed.

In step S610, the user may generate advertisement content and determine a price. For example, as shown in FIG. 7A, the user clicks the advertisement button 710 (eg, “AD”) in the profile of another user (eg, “Jessikim”) displayed on the screen of the terminal through the SNS app. , The advertisement posting proposal 720 can be started. As shown in FIG. 7B, when the user clicks the advertisement button 710 in the profile of the user (“Jessikim”), the advertisement content is directly generated (for example, “the essence of Arabica coffee?” And related images are input). , Add an ad-related link 722 (for example, click the “Custom Link” button and enter “http://arabica.coffee”), set the ad posting period 724 (for example, In "Set Duration", click "1 week"), the advertisement price 726 can be set (for example, enter "100" coin in "Set the Price").

In step S620, the user may suggest posting the generated advertisement content to another user. As illustrated in FIG. 7B, after setting various advertisement conditions in the user profile of the user (“Jessikim”), when the advertisement proposal button 728 (eg, “Submit Your Proposal” button) is clicked, the user of the profile is displayed. The advertisement posting proposal 720 is transmitted. As shown in FIG. 7C, when the advertisement posting proposal 720 is transmitted, a notification window 730 indicating that the advertisement posting proposal 720 was successfully transmitted may be displayed on the screen of the SNS app. (Eg "Success"). 7D and 7E, the user who proposed the advertisement posting displays the list of advertisement postings 742 (eg, “AD / Proposal” tab) so far suggested in his or her profile so that the conditions of the advertisement postings ( 744) and acceptance. If necessary, the user may cancel 746 the advertisement posting proposed by the user (for example, click the “Cancel Proposal” button).

In step S630, if another user who receives the advertisement posting offer accepts the advertisement posting offer, the advertisement is posted to the user's profile. As shown in FIG. 7F, another user (“Jessikim”) can check the list 752 of advertisement posting suggestions received so far in his profile (eg, click the “AD / Received” tab). As shown in FIG. 7G, if another user has accepted a specific advertisement posting offer (eg, click on the “Accept” button of the advertisement posting offer displayed in the “AD / Received” cap), the user as shown in FIG. 7H Ad content or related links 760 accepted are posted on the profile screen of (eg, “The essence of Arabica coffee?”, Related images and links are displayed). When another user clicks on the advertising content or related link posted on the user's ("Jessikim") profile, the ad page 770 associated with that link, as shown in Figure 7i (eg "arabica.coffee") May be displayed on the screen of the SNS app.

In the above-described embodiment, the advertisement content, the period, and the price were set in step S610, but the content of the advertisement posting is not limited thereto. The user may choose to offer one of a variety of advertising charges to the profile owner. For example, when an advertisement content or an advertisement link posted to a specific user's profile is clicked, a method of additionally adding an advertisement fee to a user who generated the clicked advertisement may be proposed. Examples of such advertisement fee adding methods include cost per click (CPC), cost per action (CPA), cost per install (CPI), cost per engagement (CPE), cost per sale (CPS), and cost per mille (CPM). , CPT (cost per time) can be used in any one of a variety of ways.

In one embodiment, two or more of the advertisement fee adding method for advertisement content or advertisement link may be applied. For example, if the advertisement fee addition method for the advertisement content or advertisement link posted to a specific user's profile is CPM, the advertisement may be terminated in the middle when the CPC method of the same standard is exceeded. A CPM fee-adding method in which the posted ad content or ad link is exposed 1,000 times and a CPC fee-adding method in which the ad content or ad link is clicked 1,000 times are applied in duplicate to achieve 1,000 clicks even if the ad impression does not reach 1,000 times. The advertisement post may be terminated.

The techniques described herein may be implemented by various means. For example, these techniques may be implemented in hardware, firmware, software, or a combination thereof. Those skilled in the art will further understand that various example logical blocks, modules, circuits, and algorithm steps described in connection with the disclosure herein may be implemented in electronic hardware, computer software, or combinations of both. To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends on the particular application and design constraints imposed on the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present disclosure.

In a hardware implementation, processing units used to perform the techniques include one or more ASICs, DSPs, digital signal processing devices (DSPDs), programmable logic devices (PLDs). ), Field programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, electronic devices, other electronic units designed to perform the functions described herein. , Computer, or a combination thereof.

Accordingly, various example logic blocks, modules, and circuits described in connection with the disclosure herein are general purpose processors, DSPs, ASICs, FPGAs or other programmable logic devices, discrete gate or transistor logic, discrete hardware components, Or it may be implemented or implemented in any combination of those designed to perform the functions described herein. A general purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. The processor may also be implemented as a combination of computing devices, for example, a DSP and microprocessor, multiple microprocessors, one or more microprocessors associated with a DSP core, or any other combination of such configurations.

In firmware and / or software implementations, the techniques include random access memory (RAM), read-only memory (ROM), non-volatile random access memory (NVRAM), PROM ( On computer readable media such as programmable read-only memory (EPROM), erasable programmable read-only memory (EPROM), electrically erasable PROM (EEPROM), flash memory, compact disc (CD), magnetic or optical data storage devices, etc. It can also be implemented as stored instructions. The instructions may be executable by one or more processors, and may cause the processor (s) to perform certain aspects of the functionality described herein.

When implemented in software, the functions may be stored on a computer readable medium as one or more instructions or codes, or may be transmitted through a computer readable medium. Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. Storage media may be any available media that can be accessed by a computer. By way of non-limiting example, such computer-readable media may be in the form of instructions, data structures, or RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or desired program code. It can be used for transport or storage and can include any other media that can be accessed by a computer. Also, any connection is properly termed a computer-readable medium.

For example, if the software is transmitted from a website, server, or other remote source using coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or wireless technologies such as infrared, wireless, and microwave, the coaxial cable , Fiber optic cable, twisted pair, digital subscriber line, or wireless technologies such as infrared, wireless, and microwave are included within the definition of the medium. Disks and discs as used herein include CDs, laser disks, optical disks, digital versatile discs (DVDs), floppy disks, and Blu-ray disks, where disks are usually Data is reproduced magnetically, while discs optically reproduce data using a laser. Combinations of the above should also be included within the scope of computer readable media.

The software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, removable disk, CD-ROM, or any other form of storage medium known. The exemplary storage medium can be coupled to a processor, such that the processor can read information from or write information to the storage medium. Alternatively, the storage medium may be integrated into the processor. Processors and storage media may reside within the ASIC. The ASIC may exist in the user terminal. Alternatively, the processor and storage medium may exist as separate components at the user terminal.

The preceding description of the present disclosure is provided to enable those skilled in the art to make or use the present disclosure. Various modifications of the present disclosure will be readily apparent to those skilled in the art, and the general principles defined herein may be applied to various modifications without departing from the spirit or scope of the present disclosure. Accordingly, the present disclosure is not intended to be limited to the examples described herein, but is intended to be given the broadest scope consistent with the principles and novel features disclosed herein.

Although example implementations may refer to utilizing aspects of the presently disclosed subject matter in the context of one or more standalone computer systems, the subject matter is not so limited, but rather associated with any computing environment, such as a network or distributed computing environment. It can also be implemented. Furthermore, aspects of the presently disclosed subject matter may be implemented in or across multiple processing chips or devices, and storage may be similarly affected across multiple devices. Such devices may include PCs, network servers, and handheld devices.

Although the subject matter has been described in language specific to structural features and / or methodological acts, it will be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are described as example forms of implementing the claims.

Although the method mentioned in this specification has been described through specific embodiments, it is possible to implement it as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data readable by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, and optical data storage devices. In addition, the computer-readable recording medium can be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And, functional programs, codes, and code segments for implementing the embodiments can be easily inferred by programmers in the technical field to which the present invention pertains.

Although the present disclosure has been described in connection with some embodiments in this specification, it should be understood that various modifications and changes may be made without departing from the scope of the present disclosure, which can be understood by those skilled in the art to which the present invention pertains. something to do. In addition, such modifications and variations should be considered within the scope of the claims appended hereto.

100: advertising and content trading system
110: coin management server
120: Internet
130: user terminal
140: content and advertisement management server

Claims (10)

As a method of executing activity rewards and advertising transactions in social networking services,
Transmitting, by the terminal of the first user, at least a portion of the coins held by the first user to the terminal of the second user as a fund for obtaining a stake of the second user;
Providing, by the terminal of the second user, an interest to the first user according to a ratio of the funding money transmitted by the first user among the total funding received by the second user; And
And providing, by the terminal of the second user, at least a portion of the activity compensation rewarded by the second user, according to the share of ownership of the second user held by the first user.
According to claim 1,
Calculating, by a coin server, a deduction rate of the funding for the preparation of a reserve for the payment of activity compensation by users of the social networking service; And
And calculating, by the coin server, a share ratio that is a ratio of the funding money transmitted by the first user among the total funding funds received by the second user.
According to claim 1,
And, by the coin server, determining at least a portion of the activity rewards rewarded by the second user as direct activity rewards, according to the share of interest in the second user held by the first user.
According to claim 3,
And by the coin server, establishing an indirect activity reward to pay for the activities of users of the social networking service in reserve in accordance with a predetermined activity reward system.
In a system for executing activity compensation and advertisement transactions in a social networking service, a deduction rate of funding exchanged between users of the social networking service is calculated to prepare a reserve for payment of activity compensation by users of the social networking service Deduction rate calculation unit;
An equity ratio calculating unit that calculates an equity ratio, which is a ratio of the fund transmitted by another user among the total fund funds received by one of the users; And
And a compensation allowance for establishing an activity compensation according to the ownership rate or the activity of the users.
The method of claim 5,
The system for calculating the compensation, based on a share of the second user owned by the first user among the users, sets at least a portion of the activity compensation rewarded by the second user as direct activity compensation.
The method of claim 5,
The system for establishing indirect activity compensation to be paid for the activities of the users in the reserve according to a predetermined activity compensation system.
The method of claim 5,
And further comprising a database for storing and managing the deduction rate, the share rate and the activity reward.
The method of claim 8,
The reserve, the funding, and activity compensation are implemented in Ethereum-based blockchain cryptocurrency or electronic virtual currency system
As a method of executing activity rewards and advertising transactions in social networking services,
Generating, by the terminal of the first user, advertisement content;
Presenting, by the terminal of the first user, an advertisement posting offer and an advertisement price through a profile of the second user;
Determining, by the terminal of the second user, whether the advertisement content and advertisement price proposed by the first user are accepted;
When the advertisement content and the advertisement price are accepted by the terminal of the second user, the terminal of the first user pays the suggested price to the terminal of the second user; And
And posting, by the terminal of the first user, advertisement content through the profile of the first user.

Images