KR20200048653A - Commercial analysis device and operating method of the same - Google Patents

Abstract

The present invention relates to a commercial area analysis device capable of providing an improved user interface and user experiences and an operation method thereof. According to an embodiment of the present invention, the operation method of the commercial area analysis device comprises the steps of: extracting a commercial area corresponding to characteristic range information, among a plurality of commercial areas, as at least one recommended commercial area based on the characteristic range information; calculating variation of characteristic values of the at least one recommended commercial area during a reference period to calculate variation data; selecting at least one target commercial area from the at least one recommended commercial area; and generating an analysis report by analyzing the at least one target commercial area.

Description

Commercial area analysis device and its operation method {COMMERCIAL ANALYSIS DEVICE AND OPERATING METHOD OF THE SAME}

An embodiment of the present invention relates to a commercial area analysis device and a method of operating the same, particularly a commercial area analysis device capable of providing an improved user interface and user experience and a method of operating the same.

Recently, a commercial area analysis device for analyzing a commercial area uses a geographic information system (GIS). As an index for analyzing the commercial area, information such as the number of population, floating population, number of stores, distribution type of stores by industry, real estate prices, major facilities, and sales status are used for each area where the commercial area is located.

The existing commercial area analysis device was only to display the location of the commercial area with respect to the target industry on the map, and display the current population's current population and sales level for the designated industry. Accordingly, there is a demand for a commercial analysis system capable of comparing specific indicators for comprehensive “analysis” and commercial areas of the new industry.

The problem to be solved by the present invention is to provide a commercial area analysis device and an operation method thereof that can provide an improved user interface and user experience.

In addition, another problem to be solved of the present invention is to provide a commercial area analysis apparatus and an operation method thereof that can perform commercial area analysis without selecting a separate target industry.

In order to achieve the above object, the operation method of the commercial area analysis apparatus according to the embodiment of the present invention, based on the characteristic range information, extracts a commercial area corresponding to the characteristic range information from a plurality of commercial areas as at least one recommended commercial area To do; Calculating variation data of the characteristic values of the at least one recommended commercial area during a reference period and calculating variation data; Selecting at least one target commercial area from the at least one recommended commercial area; And generating an analysis report by analyzing the at least one target commercial area.

In the present invention, the characteristic range information includes at least one of population average age range information, population number range information, average household number range information, commercial area composition range information, and real estate price range information.

In the present invention, the step of extracting the at least one recommended commercial area includes: receiving the characteristic range information from a user display device; Based on the characteristic range information, comparing characteristic values of each of the plurality of commercial zones with the characteristic range information, and extracting a commercial zone corresponding to the characteristic range information into at least one recommended commercial zone; And transmitting recommendation data indicating the at least one recommended commercial area to the user display device.

In the present invention, the user display device is characterized in that, based on the recommendation data, the at least one recommended commercial area is displayed using a marker image.

In the present invention, the step of calculating the variation data comprises: receiving a request for calculating the amount of variation from the user display device; Calculating a variation amount of characteristic values of the at least one recommended commercial area during the reference period based on the request for calculating the variation amount; And transmitting the fluctuation data for the fluctuation amount to the user display device, wherein the fluctuation amount calculation request includes one of a population fluctuation amount calculation request, an income fluctuation amount calculation request, and a real estate price fluctuation amount calculation request. .

In the present invention, the step of calculating the fluctuation data further includes the step of receiving target industry information from the user display device, and the request for calculating the fluctuation amount is a request for calculating a population fluctuation amount, a request for calculating a fluctuation amount of income, a request for calculating a fluctuation amount of establishments It is characterized by including one of the request for calculating the amount of sales changes in the industry and the request for calculating the amount of changes in real estate prices.

In the present invention, the user display device is characterized by displaying the amount of change corresponding to the at least one recommended commercial area based on the change data.

In the present invention, analyzing the at least one target commercial area and generating an analysis report includes: receiving category information from a user display device; Based on the category information, performing commercial analysis by comparing characteristic values of the at least one target commercial area, and generating an analysis report; And transmitting the analysis report to the user display device, wherein the category information includes at least one of a population category, an income category, an industry category, a sales category, and a price category.

In the present invention, the method further includes transmitting the map data including the map image and the window data including the user interface image to the user display device.

In the present invention, the user display device is characterized by displaying a user interface image including a characteristic input image using a filter bar.

In order to achieve the above object, the commercial area analysis apparatus according to an embodiment of the present invention includes a memory unit for storing instructions; And a control unit for executing the commands, wherein the control unit includes: a data transmission module for transmitting map data including a map image and window data including a user interface image; A commercial area extraction module for extracting a commercial area corresponding to the characteristic range information among a plurality of commercial areas as at least one recommended commercial area based on the characteristic range information; A data calculation module for calculating fluctuation data by calculating a fluctuation amount of characteristic values of the at least one recommended commercial area during a reference period; A commercial zone selection module for selecting at least one target commercial zone from the at least one recommended commercial zone; And a commercial zone analysis module that analyzes the at least one target commercial zone and generates an analysis report, wherein the characteristic range information includes population average age range information, population number range information, average household member range information, and commercial zone configuration range information. , And at least one of real estate price range information.

In the present invention, the commercial area extraction module, based on the property range information received from a user display device, compares the property value of each of the plurality of commercial areas and the property range information, and corresponds to the property range information. Extracting a commercial ticket into at least one recommended commercial ticket, transmitting recommendation data indicating the at least one recommended commercial ticket to the user display device, and the user display device, based on the recommended data, extracts the at least one recommended commercial ticket It is characterized by displaying using a marker image.

In the present invention, the commercial area extraction module calculates a median or average value of characteristic values of the recommended commercial areas when the number of recommended commercial areas exceeds a threshold value, and removes recommended commercial areas having a characteristic value far from the calculated median or average value. By doing so, it is characterized in that the number of recommended commercial zones is adjusted within the threshold.

In the present invention, the data calculation module, on the basis of the request for calculating the amount of change received from the user display device, calculates the amount of change in the characteristic values of the at least one recommended commercial area during the reference period, and the change data for the amount of change Is transmitted to the user display device, and the request for calculating the amount of change includes one of a request for calculating the amount of change in population, a request for calculating the amount of change in income, and a request for calculating the amount of change in real estate prices, and the user display device is based on the change data, and at least the It is characterized by displaying the amount of change corresponding to one recommended commercial area.

In the present invention, the commercial area analysis module performs commercial area analysis by comparing characteristic values of the at least one target commercial area based on category information received from a user display device, generates an analysis report, and generates the analysis report. It is characterized in that it is transmitted to the user display device, and the category information includes at least one of a population category, an income category, an industry category, a sales category, and a price category.

The commercial area analysis apparatus and its operation method according to an embodiment of the present invention can provide an improved user interface and a user experience.

In addition, the commercial area analysis apparatus and its operation method according to an embodiment of the present invention can improve reliability and accuracy.

In addition, the commercial area analysis apparatus and its operation method according to an embodiment of the present invention can analyze commercial areas without selecting a separate target industry.

The effects obtainable in the present invention are not limited to the above effects, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a view showing a commercial area analysis system according to an embodiment of the present invention.
2 is a view showing a commercial area analysis apparatus according to an embodiment of the present invention.
3 is a view showing an operation method of a commercial area analysis apparatus according to an embodiment of the present invention.
4A and 4B are diagrams showing in detail the steps of transmitting map data and window data of an operation method of a commercial area analysis apparatus according to an embodiment of the present invention.
5A and 5B are diagrams showing in detail the steps of extracting recommended commercial zones of a method of operating a commercial zone analysis apparatus according to an embodiment of the present invention.
6A to 6D are diagrams showing in detail the steps of calculating variation data of an operation method of a commercial area analysis apparatus according to an embodiment of the present invention.
7A to 7C are diagrams showing in detail the steps of calculating variation data of an operation method of a commercial area analysis apparatus according to an embodiment of the present invention.
8 is a view showing in detail the step of selecting a target commercial area of the method of operation of the commercial area analysis apparatus according to an embodiment of the present invention.
9A and 9B are diagrams showing in detail the steps of generating an analysis report of an operation method of a commercial area analysis apparatus according to an embodiment of the present invention.
10 is a view showing an analysis report of the commercial area analysis apparatus according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention and other matters necessary for those skilled in the art to easily understand the contents of the present invention will be described in detail with reference to the accompanying drawings. However, the present invention can be implemented in a variety of different forms within the scope of the claims, so the embodiments described below are merely illustrative, regardless of whether they are expressed.

The same reference numerals refer to the same components. In addition, in the drawings, the thickness, ratio, and dimensions of the components are exaggerated for effective description of technical content. “And / or” can include any combination of one or more that the associated configurations can define.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from other components. For example, the first component may be referred to as a second component without departing from the scope of the present invention, and similarly, the second component may be referred to as a first component. Singular expressions may include plural expressions unless the context clearly indicates otherwise.

In addition, terms such as "below", "below", "above", "above", etc. are used to describe the relationship between the components shown in the drawings. The terms are relative concepts and are explained based on the directions indicated in the drawings.

The terms "include" or "have" are intended to indicate the presence of a feature, number, step, action, component, part, or combination thereof described in the specification, one or more other features, numbers, or steps. It should be understood that it does not preclude the existence or addition possibility of the operation, components, parts or combinations thereof.

That is, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms. In the following description, when a part is connected to another part, it is directly connected. In addition, it may also include a case in which other devices are electrically connected in the middle. In addition, it should be noted that the same components in the drawings are indicated by the same reference numerals and symbols as possible, even if they are displayed on different drawings.

1 is a view showing a commercial area analysis system 10 according to an embodiment of the present invention.

Referring to FIG. 1, the commercial area analysis system 10 may include a commercial area analysis device 100, a user display device 200, and a network 300.

The commercial area analysis device 100 and the user display device 200 may communicate with each other through the network 300 as illustrated in FIG. 1.

The commercial area analysis device 100 may transmit data to the user display device 200 through the network 300 or receive data from the user display device 200. According to an embodiment, the commercial area analysis device 100 may be implemented as a server device capable of providing an Internet server.

The commercial area analysis device 100 may acquire characteristic values for each of a plurality of commercial areas and store them in a data storage device (eg, a memory). Here, the characteristic values may include at least one of a population average age value, a population number value, an average household member value, a commercial population composition ratio value (for example, a ratio of a workforce to a residential population), and a value related to real estate prices in a reference area. It can contain. For example, the commercial area analysis device 100 may obtain characteristic values using web crawling or statistical data provided to the Korean National Statistical Office.

In addition, the commercial area analysis device 100 may acquire credit card sales information provided by each card company. At this time, the credit card sales information includes the contents of the consumer's card use amount, and the commercial area analysis device 100 can obtain the sales characteristic values of the related industry from the credit card sales information.

In addition, the commercial area analysis device 100 may acquire sales information of a store from a point of sales (POS) system used by each store. In this case, the sales information of the store includes information about the actual sales of the seller, and the commercial area analysis device 100 can obtain sales characteristic values of the related industry from the sales information of the store.

The user display device 200 may transmit data to the commercial area analysis device 100 through the network 300 or receive data from the commercial area analysis device 100. The user display device 200 may display an image through the display area DA. Specifically, the user display device 200 may display a user interface implemented as an image through the display area DA.

According to an embodiment, the user display device 200 may be implemented as a terminal device. For convenience of description, in FIG. 1, the user display device 200 is a first terminal 200-1 implemented as a desktop, a second terminal 200-2 implemented as a laptop, and a mobile phone (eg, a smartphone, Tablet, etc.). That is, according to an embodiment, the user display device 200 may be at least one of the first terminal 200-1, the second terminal 200-2, and the third terminal 200-3. In addition, the present invention is not limited thereto, and according to an embodiment, the user display device 200 includes navigation, PDA (Personal Digital Assistants), PMP (Portable Multimedia Player), wearable device, electronic It can be implemented as a book device.

According to an embodiment, the network 300 may be any type of local area network (LAN), wide area network (WAN), mobile radio communication network, Wibro (Wireless Broadband Internet), or the like. It can be implemented as a wired / wireless network.

2 is a view showing a commercial area analysis apparatus 100 according to an embodiment of the present invention.

1 and 2, the commercial area analysis device 100 may include a control unit 110, a memory unit 120, a communication unit 130, and a bus unit 140.

The controller 110 may overall control the operation of the commercial area analysis device 100. According to an embodiment, the control unit 110 may be implemented as a central processing unit (CPU), a micro processing unit (MPU), or a graphic processing unit (GPU).

The memory unit 120 displays a plurality of instructions constituting a program that can be executed by the control unit 110, map data indicating a map image, and a user interface image to be displayed in the display area DA of the user display device 200. Window data to be displayed and characteristic values for each of the plurality of commercial areas may be stored. According to an embodiment, the memory unit 120 may be implemented as a read only memory (ROM), a random access memory (RAM), a hard disk drive (HDD), or a solid state drive (SSD).

The communication unit 130 may communicate with the commercial area analysis device 100 and an external device (eg, the user display device 200). For example, the communication unit 130 may communicate with the user display device 200 through the network 300. According to an embodiment, the communication unit 130 may perform communication using all types of wired / wireless networks such as a local area network (LAN), a wide area network (WAN), a mobile communication network, and a Wibro.

The bus unit 140 may transmit and receive data between the control unit 110, the memory unit 120, and the communication unit 130. According to an embodiment, the bus unit 140 may be implemented as a bus interface.

The control unit 110 may include a data transmission module 111, a commercial area extraction module 112, a data calculation module 113, a commercial area selection module 114, and a commercial area analysis module 115. In the present specification, a module means a software (program) in which instructions constituting a program stored in the memory unit 120 are executed by the controller 110.

The data transmission module 111 may transmit map data and window data stored in the memory unit 120 to the user display device 200 through the bus unit 140, the communication unit 130, and the network 300. The user display device 200 may display a map image and a user interface image based on map data and window data.

The commercial area extraction module 112 may receive characteristic range information from the user display device 200. The commercial area extraction module 112 may extract a commercial area corresponding to the characteristic range information from among a plurality of commercial areas as at least one recommended commercial area based on the characteristic range information. The characteristic range information may include at least one of population average age range information, population number range information, average household member range information, commercial area composition range information, and real estate price range information.

That is, the commercial area extraction module 112 may compare property values and property range information for each of a plurality of commercial areas. The commercial area extraction module 112 may extract a commercial area corresponding to characteristic range information among a plurality of commercial areas as at least one recommended commercial area based on the comparison result.

According to an embodiment, the commercial area extraction module 112 may adjust the number of recommended commercial areas. When the number of extracted recommended commercial zones exceeds the threshold, the commercial zone extraction module 112 may calculate a median or average value of each of the extracted recommended commercial zones. The commercial area extraction module 112 may adjust the number of extracted recommended commercial areas within a threshold value by removing recommended commercial areas having a characteristic value far from the calculated median or average value. According to an embodiment, the threshold may be changed, and may be included in characteristic range information or may be a preset value.

The commercial area analysis apparatus 100 and its operation method according to an embodiment of the present invention can improve the user interface and user experience by adjusting the number of recommended commercial areas based on the tendency of the characteristic values of the extracted recommended commercial areas. Can provide.

The data transmission module 111 may transmit recommendation data representing the extracted at least one recommended commercial area to the user display device 200. The user display device 200 may display the recommended commercial area on the map image and the user interface image based on the recommended data.

The data calculation module 113 may receive a request for calculating a variation amount from the user display device 200. The request for calculating the amount of change may include one of the request for calculating the amount of change in population, the request for calculating the amount of change in income, and the request for calculating the amount of change in real estate prices.

The data calculation module 113 may calculate the variation data by calculating the variation amount of the characteristic values of at least one recommended commercial area during the reference period, based on the request for calculating the variation amount.

The data transmission module 111 may transmit the calculated fluctuation data to the user display device 200. The user display device 200 may display, on the map image and the user interface image, the amount of variation corresponding to at least one recommended commercial area based on the variation data.

According to another embodiment, the data calculation module 113 may further receive target industry information as well as a request for calculating a variation amount from the user display device 200. At this time, the request for calculating the amount of change may include one of the request for calculating the amount of change in population, the request for calculating the amount of change in income, the request for calculating the amount of change in the number of businesses, request for calculating the amount of change in sales of the industry, and the request for calculating the amount of change in real estate prices. The data calculation module 113 may calculate the variation data by calculating the variation amount of the characteristic values of at least one recommended commercial area during the reference period based on the request for calculating the variation amount and target industry information.

The commercial area selection module 114 may receive selection information from the user display device 200. The selection information may indicate at least one target commercial area among at least one recommended commercial area. The commercial area selection module 114 may select at least one target commercial area among at least one recommended commercial area based on the selection information.

The commercial area analysis module 115 may receive category information from the user display device 200. The category information may include at least one of a population category, an income category, an industry category, a sales category, and a market price category, each of which includes at least one item.

In detail, the population category may include at least one item of the average daily working population, the ratio of floating population by gender / age group, the ratio of residential / workforce population, the average daily population composition ratio, and the ratio of residential population by gender / age group. Can be.

The income category may include at least one item of the residential / workforce income level, the resident population income / consumption increase and decrease, and the income / consumption status by age group.

The industry category may include at least one item of the trend of the selected industry, the proportion of the share in the large category of the selected industry, and the status of the selected industry relative to the resident population.

The sales category includes at least one of the trend of sales in selected industries, percentage of sales in selected industries, sales status of businesses compared to the commercial population, sales characteristics and ratios by gender / age group, sales ratios by day, sales ratios by time period, and one-time average estimated payment amount It may include.

The price category may include at least one item of a rental price for each floor, a rental price for each size, an average selling price for an apartment, an average selling price for an officetel, an average selling price for a tenement house, a right price quote, and an average selling price for a single family.

The commercial area analysis module 115 may analyze at least one target commercial area based on category information. For example, the commercial area analysis module 115 may perform commercial area analysis by comparing characteristic values of at least one target commercial area using a graph or a table according to items included in at least one category. In addition, the commercial area analysis module 115 may perform commercial area analysis to generate an analysis report.

The data transmission module 111 may transmit the analysis report to the user display device 200. The user display device 200 may display an analysis report on at least one target commercial area on the user interface image.

3 is a view showing an operation method of the commercial area analysis apparatus 100 according to an embodiment of the present invention.

1 to 3, an operation method of the commercial area analysis device 100 may be performed as follows.

The commercial area analysis device 100 may transmit the map data and window data stored in the memory unit 120 to the user display device 200 through the network 300 (S100). That is, the data transmission module 111 of the control unit 110 included in the commercial area analysis device 100 may transmit map data and window data to the user display device 200. The user display device 200 may display a map image and a user interface image based on map data and window data.

The commercial area analysis device 100 may extract at least one recommended commercial area from among a plurality of commercial areas (S200). That is, the commercial area extraction module 112 of the control unit 110 included in the commercial area analysis device 100 receives the characteristic range information from the user display device 200 and, based on the characteristic range information, is a characteristic among the plurality of commercial areas. At least one recommended commercial area corresponding to the range information may be extracted.

The commercial area analysis device 100 may calculate the fluctuation data (S300). That is, the data calculation module 113 of the control unit 110 included in the commercial area analysis device 100 may receive a request for calculating a variation amount from the user display device 200. Further, the data calculation module 113 may calculate the variation data by calculating the variation amount of the characteristic values of at least one recommended commercial area during the reference period, based on the request for calculating the variation amount.

The commercial area analysis device 100 may select a target commercial area (S400). That is, the commercial area selection module 114 of the control unit 110 included in the commercial area analysis device 100 receives selection information from the user display device 200 and at least one of the recommended commercial areas based on the selection information. You can select the target commercial area.

The commercial area analysis device 100 may generate an analysis report (S500). That is, the commercial area analysis module 115 of the control unit 110 included in the commercial area analysis device 100 receives category information from the user display device 200 and analyzes commercial areas for at least one target commercial area based on the category information. You can do In addition, the commercial area analysis module 115 may perform commercial area analysis to generate an analysis report.

4A and 4B are diagrams showing in detail the step (S100) of transmitting map data and window data of an operation method of a commercial area analysis apparatus 100 according to an embodiment of the present invention.

4A and 4B, the step of transmitting map data (MDAT) and window data (WDAT) (S100) includes transmitting map data (MDAT) and window data (WDAT) to the user display device 200. (S110) and the user display device 200 may include displaying the map image and the user interface image on the display area DA based on the map data MDAT and the window data WDAT (S120). .

The map data MDAT may represent a map image according to a geographic information system (GIS), and the window data WDAT may represent a user interface image. In this case, the user interface image may include a characteristic input image W1 using a filter bar, an input image requesting a change amount W2, an input image W3 of a target industry, and an image of displaying a recommended commercial area W4. 4B illustrates a map image and a user interface image shown in the display area DA according to an embodiment for convenience of description, but the present invention is not limited thereto. Depending on the embodiment, the map image and the user interface image may be variously designed.

The commercial area analysis apparatus and its operation method according to an embodiment of the present invention can provide an improved user interface and user experience by providing an input window image to a user using a filter bar.

5A and 5B are diagrams showing in detail a step (S200) of extracting a recommended commercial ticket of an operation method of the commercial ticket analysis apparatus 100 according to an embodiment of the present invention.

Referring to FIGS. 1 to 5B, the step of extracting the recommended commercial area (S200) includes receiving the property range information (CRI) from the user display device (S210), and at least based on the property range information (CRI). Extracting one recommended commercial area (S220), transmitting the recommended data (RDAT) to the user display device 200 (S230) and the user display device 200 based on the recommended data (RDAT) at least one It may include the step (S240) of displaying the recommended commercial area.

The commercial area analysis device 100 may receive the characteristic range information (CRI) from the user display device 200 (S210). At this time, the characteristic range information CRI may be generated by a user inputting the characteristic range using a filter bar included in the characteristic input image W1. The characteristic range information may include at least one of population average age range information, population number range information, average household member range information, commercial area composition range information, and real estate price range information.

The commercial area analysis apparatus 100 may extract at least one recommended commercial area among a plurality of commercial areas based on the characteristic range information (CRI) (S220). That is, the commercial area analysis device 100 may compare property values and property range information for each of a plurality of commercial areas. The commercial area analysis apparatus 100 may extract a commercial area corresponding to characteristic range information among a plurality of commercial areas as at least one recommended commercial area based on the comparison result.

For example, when the population average age range information included in the characteristic range information (CRI) indicates a range of 20 years or more and less than 60 years, the commercial area analysis apparatus 100 has a population average age value of 20 years or more among a plurality of commercial areas. Commercial zones corresponding to a range under 60 may be extracted as at least one recommended commercial zone.

When the population range information included in the characteristic range information (CRI) indicates a range of 15,218 or more and less than 27,112, the commercial area analysis device 100 has a population number value of 15,218 or more and less than 27,112 among a plurality of commercial areas. The commercial area corresponding to the range may be extracted as at least one recommended commercial area.

When the average number of household members included in the characteristic range information (CRI) indicates a range of 2.0 or more and less than 2.9 people, the commercial area analysis device 100, among a plurality of commercial areas, the average number of household members is 2.0 or more and 2.9 people Commercial zones corresponding to the following ranges may be extracted as at least one recommended commercial zone.

When the commercial area composition range information included in the characteristic range information (CRI) represents a range of less than 5: 5 as a ratio of the residential population to the residential population, the commercial area analysis device 100 among a plurality of commercial areas, the residential population compared to the working population The ratio of 5: 5 or less can be extracted as at least one recommended commercial zone.

When the real estate price range information included in the characteristic range information (CRI) represents a range of 100 million or more and less than 800 million per reference area (for example, 84 m ^ 2), the commercial area analysis device 100 is based on a plurality of commercial areas. Commercial areas corresponding to a range of 100 million or more and less than 800 million per area (for example, 84 m ^ 2) may be extracted as at least one recommended commercial area. According to an embodiment, the reference area may be changed and may be included in characteristic range information (CRI) or may be a preset value.

According to an embodiment, the commercial area analysis apparatus 100 may adjust the number of recommended recommended commercial areas. When the number of extracted recommended commercial zones exceeds a threshold value, the commercial zone analysis device 100 may calculate a median or average value of each characteristic value of the extracted recommended commercial zones. The commercial area analysis device 100 may adjust the number of extracted recommended commercial areas within a threshold value by removing recommended commercial areas having a characteristic value far from the calculated median or average value. According to an embodiment, the threshold may be changed, and may be included in characteristic range information (CRI) or may be a preset value.

The commercial area analysis device 100 may transmit the extracted recommendation data RDAT indicating at least one recommended commercial area to the user display device 200 in operation S230.

The user display device 200 may display the recommended commercial area on the map image and the user interface image based on the recommended data RDAT (S240). For example, the user display device 200 may display at least one recommended commercial zone on the map image using a marker image MK or directly display the recommended commercial zone displayed image W4 of the user interface image.

6A to 6D are diagrams showing in detail the step (S300) of calculating variation data of an operation method of a commercial area analysis apparatus 100 according to an embodiment of the present invention.

Referring to FIGS. 1 to 6D, the step of calculating variation data (S300) is at least based on the step of receiving the variation amount calculation request (CDR) from the user display device 200 (S310) and the variation amount calculation request (CDR). Calculating variation data (CDAT) corresponding to one recommended commercial area (S320), transmitting variation data (CDAT) to the user display device 200 (S330), and the user display device 200 to change data ( CDAT) may include displaying a variation amount corresponding to at least one recommended commercial area (S340).

The commercial area analysis device 100 may receive a change amount calculation request (CDR) from the user display device 200 (S310). The request for calculating the amount of change (CDR) may include one of the request for calculating the amount of change in population, the request for calculating the amount of change in income, and the request for calculating the amount of change in real estate prices. The variable amount calculation request CDR may be set by the user clicking a corresponding button located in the variable amount request input image W2.

The commercial area analysis apparatus 100 may calculate a variation amount of characteristic values of at least one recommended commercial districts during the reference period based on the request for calculating the variation amount (S320).

For example, as illustrated in FIG. 6B, when the request for calculating the amount of change (CDR) includes the request for calculating the amount of change in the population, the commercial area analysis device 100 may calculate the amount of change in the population for a reference period (eg, 3 years). .

As shown in FIG. 6C, when the request for calculating the amount of change (CDR) includes a request for calculating the amount of change in income, the commercial area analysis apparatus 100 may calculate the average amount of change in income during the reference period.

As illustrated in FIG. 6D, when the request for calculating the amount of change (CDR) includes a request for calculating the amount of real estate price change, the commercial area analysis device 100 may calculate the amount of real estate price change during the reference period. According to an embodiment, the reference period may be changed, and the reference period may be included in a variation calculation request (CDR) or may be a preset value.

The commercial area analysis device 100 may transmit the fluctuation data (CDAT) for the fluctuation amount to the user display device 200 (S330).

The user display device 200 may display, on the map image and the user interface image, the amount of variation corresponding to at least one recommended commercial area based on the variation data CDAT (S340). For example, the user display device 200 may display a variation amount corresponding to at least one recommended commercial area on the marker image MK.

7A to 7C are diagrams showing in detail the step (S300) of calculating the variation data of the operation method of the commercial area analysis apparatus 100 according to the embodiment of the present invention. In order to prevent overlapping of descriptions, contents overlapping with those described in FIGS. 6A to 6D are omitted.

1 to 7C, calculating the variation data (S300) includes receiving a target industry type information (TDI) (S305) and receiving a variation amount calculation request (CDR) from the user display device 200. (S310), calculating the variation data (CDAT) corresponding to the at least one recommended commercial zone based on the variation calculation request (CDR) (S320), transmitting the variation data (CDAT) to the user display device 200 (S330) and the user display device 200 may include a step (S340) of displaying a variation amount corresponding to the at least one recommended commercial area based on the variation data CDAT.

The commercial area analysis device 100 may receive the target industry type information TDI from the user display device 200 (S305). The target industry information (TDI) may indicate a target industry for commercial area analysis. The target industry type information TDI may be set by a user inputting the target industry type name in the target industry input image W3.

The commercial area analysis device 100 may receive a change amount calculation request (CDR) from the user display device 200 (S310).

The commercial area analysis apparatus 100 may calculate the variation data CDAT corresponding to the at least one recommended commercial area using the characteristic values of the at least one recommended commercial area based on the request for calculating the amount of change (S320). .

For example, as illustrated in FIG. 7B, when the change amount calculation request (CDR) includes a request for calculating the number of establishments, the data calculation module 113 changes the number of establishments of the target industry during the reference period (eg, 3 years). The fluctuation data (CDAT) indicating the can be calculated.

As shown in FIG. 7C, when the variation calculation request (CDR) includes a request for calculating the sales variation, the data calculation module 113 calculates the variation data (CDAT) indicating the sales variation of the target industry during the reference period. Can be.

The commercial area analysis device 100 may transmit the calculated fluctuation data (CDAT) to the user display device 200 (S330).

The user display device 200 may display, on the map image and the user interface image, the amount of variation corresponding to at least one recommended commercial area based on the variation data CDAT (S340).

8 is a view showing in detail the step (S400) of selecting a target commercial area of the operation method of the commercial area analysis apparatus 100 according to an embodiment of the present invention.

1 to 8, the step (S400) of selecting the target commercial area is based on the step (S410) of receiving the selection information (SLI) from the user display device 200 and the selection information (SLI). It may include a step (S420) of selecting the target commercial area of.

The commercial area analysis device 100 may receive selection information SLI from the user display device 200 in operation S410. The selection information SLI may indicate at least one target commercial area selected by the user.

The commercial area analysis device 100 may select at least one target commercial area based on the selection information SLI (S420).

9A and 9B are diagrams showing in detail the step (S500) of generating an analysis report of an operation method of the commercial area analysis apparatus 100 according to the embodiment of the present invention.

1 to 9B, the generating of the analysis report (S500) includes receiving the category information (CTI) from the user display device 200 (S510), based on the category information, at least one target commercial area Analysis includes generating an analysis report (TAT) (S520), transmitting the analysis report (TAT) to the user display device (S530) and displaying the analysis report (TAT) (S540) can do.

The commercial area analysis device 100 may receive the category information (CTI) from the user display device 200 (S510). The category information (CTI) may include at least one of a population category, an income category, an industry category, a sales category, and a price category, each of which includes at least one item. For example, the category information CTI may be generated by a user inputting items or categories using the item input image W5.

In detail, the population category may include at least one item of the average daily working population, the ratio of floating population by gender / age group, the ratio of residential / workforce population, the average daily population composition ratio, and the ratio of residential population by gender / age group. Can be.

The income category may include at least one item of the residential / workforce income level, the resident population income / consumption increase and decrease, and the income / consumption status by age group.

The industry category may include at least one item of the trend of the selected industry, the proportion of the share in the large category of the selected industry, and the status of the selected industry relative to the resident population.

The sales category includes at least one of the trend of sales in selected industries, percentage of sales in selected industries, sales status of businesses compared to the commercial population, sales characteristics and ratios by gender / age group, sales ratios by day, sales ratios by time period, and one-time average estimated payment amount It may include.

The price category may include at least one item of a rental price for each floor, a rental price for each size, an average selling price for an apartment, an average selling price for an officetel, an average selling price for a tenement house, a right price quote, and an average selling price for a single family.

The commercial area analysis device 100 may analyze at least one target commercial area based on the category information (CTI) (S520). For example, the commercial area analysis apparatus 100 may perform commercial area analysis by comparing characteristic values of at least one target commercial area using a graph or a table according to items included in at least one category. In addition, the commercial area analysis device 100 may perform a commercial area analysis to generate an analysis report (TAT).

The commercial area analysis device 100 may transmit the analysis report to the user display device 200 (S530).

The user display device 200 may display an analysis report (TAT) for at least one target commercial area (S540).

10 is a view showing an analysis report of the commercial area analysis apparatus 100 according to an embodiment of the present invention.

For convenience of description, FIG. 10 shows a display area DA of the user display device 200 displaying the analysis report TAT generated by the commercial area analysis device 100. In this case, it is assumed that the commercial area analysis device 100 receives the category information (CTI) for the average apartment sale price item among the sales categories, and selects Samjeon-dong, Jamsil-dong, and Seokchon-dong as target commercial areas.

As described above, the commercial area analysis device 100 may analyze the commercial area according to the average apartment sale price item among the sales categories for Samjeon-dong, Jamsil-dong, and Seokchon-dong.

The user display device 200 may display an analysis report (TAT) generated by the commercial area analysis device 100. As illustrated in FIG. 10, the user display device 200 may display graphs for each of Samjeon-dong, Jamsil-dong, and Seokchon-dong together so that the selected target commercial areas (Samjeon-dong, Jamsil-dong, and Seokchon-dong) can be compared and analyzed. have.

In this case, the user display device 200 may select and display different colors or line shapes for each of Samjeon-dong, Jamsil-dong, and Seokchon-dong to facilitate comparison. For example, Samjeon-dong can be represented by a 1-dot chain line, Jamsil main building can be represented by a solid line, and Seokchon-dong can be represented by a dotted line.

Through the above-described method, the commercial area analysis device and the operation method thereof according to the embodiment of the present invention can provide an improved user interface and user experience.

In addition, the commercial area analysis apparatus and its operation method according to an embodiment of the present invention can improve reliability and accuracy.

In addition, the commercial area analysis apparatus and its operation method according to an embodiment of the present invention can analyze commercial areas without selecting a separate target industry.

Although described above with reference to the preferred embodiment of the present invention, those skilled in the art or those skilled in the art will depart from the spirit and technical scope of the invention described in the claims below. It will be understood that various modifications and changes can be made to the present invention without departing from the scope.

Therefore, the technical scope of the present invention should not be limited to the contents described in the detailed description of the specification, but should be defined by the claims.

10: Commercial area analysis system
100: commercial area analysis device
110: control unit
120: memory unit
130: communication unit
140: bus section
200: user display device
300: network

Claims (15)

Extracting a commercial area corresponding to the characteristic range information from a plurality of commercial areas as at least one recommended commercial area based on the characteristic range information;
Calculating variation amounts of characteristic values of the at least one recommended commercial zone during a reference period and calculating variation data;
Selecting at least one target commercial area from the at least one recommended commercial area; And
And analyzing the at least one target commercial area and generating an analysis report. According to claim 1,
The characteristic range information includes at least one of population average age range information, population number range information, average household member range information, commercial area composition range information, and real estate price range information. According to claim 1,
The step of extracting the at least one recommended commercial area,
Receiving the characteristic range information from a user display device;
Comparing the characteristic values of each of the plurality of commercial zones with the characteristic range information based on the characteristic range information, and extracting a commercial zone corresponding to the characteristic range information into at least one recommended commercial zone; And
And transmitting recommendation data indicating the at least one recommended commercial area to the user display device. According to claim 3,
The user display device, on the basis of the recommendation data, the at least one recommended commercial area using the marker image, characterized in that the operating method of the commercial area analysis device. According to claim 1,
The step of calculating the fluctuation data,
Receiving a request for calculating a variation amount from a user display device;
Calculating a variation amount of characteristic values of the at least one recommended commercial area during the reference period based on the request for calculating the variation amount; And
And transmitting the fluctuation data for the fluctuation amount to the user display device,
The request for calculating the amount of change includes one of a request for calculating a change in population, a request for calculating a change in income, and a request for calculating a change in real estate price. The method of claim 5,
The step of calculating the fluctuation data,
The method further includes receiving target industry information from the user display device,
The request for calculating the amount of change includes one of a request for calculating a change in population, a request for calculating a change in income, a request for calculating a change in number of establishments, a request for calculating a change in sales of the industry, and a request for calculating the amount of change in real estate market. The method of claim 5,
The user display device, based on the change data, the operation method of the commercial area analysis device, characterized in that for displaying the amount of change corresponding to the at least one recommended commercial area. According to claim 1,
Generating an analysis report by analyzing the at least one target commercial area,
Receiving category information from a user display device;
Based on the category information, performing commercial analysis by comparing characteristic values of the at least one target commercial area, and generating an analysis report; And
And transmitting the analysis report to the user display device.
The category information includes at least one of a population category, an income category, an industry category, a sales category, and a market price category. According to claim 1,
And transmitting the map data including the map image and the window data including the user interface image to the user display device. The method of claim 9,
The user display device, the operating method of the commercial area analysis device characterized in that it displays a user interface image including a characteristic input image using a filter bar (filter bar). A memory unit for storing instructions; And
It includes a control unit for executing the commands,
The control unit,
A data transmission module transmitting map data including a map image and window data including a user interface image;
A commercial area extraction module for extracting a commercial area corresponding to the characteristic range information among a plurality of commercial areas as at least one recommended commercial area based on the characteristic range information;
A data calculation module for calculating fluctuation data by calculating a fluctuation amount of characteristic values of the at least one recommended commercial area during a reference period;
A commercial zone selection module for selecting at least one target commercial zone from the at least one recommended commercial zone; And
Includes a commercial area analysis module for generating an analysis report by analyzing the at least one target commercial area,
The characteristic range information, commercial area analysis device, characterized in that it comprises at least one of the population average age range information, population number range information, average household member number range information, commercial area composition range information, and real estate price range information. The method of claim 11,
The commercial area extraction module,
Based on the characteristic range information received from the user display device, the characteristic values of each of the plurality of commercial areas are compared with the characteristic range information, and a commercial area corresponding to the characteristic range information is extracted as at least one recommended commercial area. , Transmitting recommendation data indicating the at least one recommended commercial area to the user display device,
The user display device, on the basis of the recommendation data, characterized in that the display of the at least one recommended commercial area using a marker image. The method of claim 12,
The commercial area extraction module,
When the number of recommended commercial districts exceeds a threshold value, the median or average value of the characteristic values of the recommended commercial districts is calculated, and the recommended commercial districts are removed by removing the recommended commercial districts having a characteristic value far from the calculated median or average value. Commercial area analysis device characterized in that the adjustment within the value. The method of claim 11,
The data calculation module,
On the basis of the request for calculating the amount of change received from the user display device, calculates the amount of change of the characteristic values of the at least one recommended commercial area during the reference period, transmits the change data for the amount of change to the user display device,
The request for calculating the amount of change includes one of the request for calculating the amount of change in population, the request for calculating the amount of change in income, and the request for calculating the amount of change in real estate prices,
The user display device, on the basis of the fluctuation data, commercial area analysis device, characterized in that for displaying the amount of change corresponding to the at least one recommended commercial area. The method of claim 11,
The commercial area analysis module,
Based on the category information received from the user display device, a commercial area analysis is performed by comparing characteristic values of the at least one target commercial area, an analysis report is generated, and the analysis report is transmitted to the user display device,
The category information, at least one of the population category, income category, industry category, sales category and market price category, commercial area analysis device.

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