CN110135902A

CN110135902A - Object combination method and device, electronic equipment and computer readable storage medium

Info

Publication number: CN110135902A
Application number: CN201910389999.6A
Authority: CN
Inventors: 耿晓东
Original assignee: Lazas Network Technology Shanghai Co Ltd
Current assignee: Lazas Network Technology Shanghai Co Ltd
Priority date: 2019-05-10
Filing date: 2019-05-10
Publication date: 2019-08-16

Abstract

The embodiment of the disclosure discloses an object combination method, an object combination device, electronic equipment and a computer-readable storage medium, wherein the object combination method comprises the following steps: determining the category of the object operator; responding to the fact that the category of the object operator is a preset category, and determining a preset right corresponding to the object operator; determining one or more candidate objects; and performing candidate object combination based on the one or more candidate objects, taking the candidate object combination which meets a preset rule as a target object combination, and displaying the information of the target object combination, wherein the preset rule is associated with the preset rights and interests. The technical scheme can provide comprehensive information service for the user, and is favorable for improving the retention rate of the user, so that the service quality of the Internet platform is greatly improved.

Description

Object combination method and device, electronic equipment and computer readable storage medium

Technical Field

The present disclosure relates to the field of information processing technologies, and in particular, to an object combination method and apparatus, an electronic device, and a computer-readable storage medium.

Background

With the development of internet technology, more and more merchants or service providers provide services for users through internet platforms, in order to improve internet service quality and increase opportunities for providing services for users, many merchants or service providers provide combinations of operation objects involved in effective operations such as transactions for users, such as shopping offer combinations, for reference. However, at present, service rules, such as preferential activities, established by many merchants or service providers are often mutually exclusive, so that it is difficult for some users with specificity to provide information services across mutual exclusivity. Therefore, the user loss is easily caused, and the improvement of the internet service quality is not facilitated.

Disclosure of Invention

The embodiment of the disclosure provides an object combination method and device, electronic equipment and a computer-readable storage medium.

In a first aspect, an embodiment of the present disclosure provides an object combination method.

Specifically, the object combination method includes:

determining the category of the object operator;

responding to the fact that the category of the object operator is a preset category, and determining a preset right corresponding to the object operator;

determining one or more candidate objects;

and performing candidate object combination based on the one or more candidate objects, taking the candidate object combination which meets a preset rule as a target object combination, and displaying the information of the target object combination, wherein the preset rule is associated with the preset rights and interests.

With reference to the first aspect, in a first implementation manner of the first aspect, the taking a candidate object combination that meets a preset rule as a target object combination includes:

taking the candidate object combination with the value sum meeting the first preset rule as a first candidate object combination;

taking the first candidate object combination which accords with the second preset rule as a target object combination;

wherein the first preset rule is associated with the preset rights and the second preset rule is associated with the object operator and/or the attribute of the candidate object.

With reference to the first aspect and the first implementation manner of the first aspect, in a second implementation manner of the first aspect, the implementing, as a target object combination, a first candidate object combination that meets a second preset rule is implemented as:

determining an object selection element and a weight value corresponding to the object selection element;

calculating a selection parameter value of the first candidate object combination for the object selection element;

and calculating the weighted value of the selection parameter value of the first candidate object combination, and determining a preset number of first candidate object combinations with the highest weighted value as the target object combination.

With reference to the first aspect, the first implementation manner of the first aspect, and the second implementation manner of the first aspect, in a third implementation manner of the first aspect, the information for displaying the target object combination is implemented as:

and performing sequencing display on the target object combination according to the weighted value.

With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, and the third implementation manner of the first aspect, in a fourth implementation manner of the first aspect, the determining one or more candidate objects is implemented as:

and determining the object with the value less than or equal to the preset interest and/or the object with the value greater than the preset interest and the absolute value of the difference value between the value and the preset interest is less than a first preset threshold value as the one or more candidate objects.

With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, the third implementation manner of the first aspect, and the fourth implementation manner of the first aspect, in a fifth implementation manner of the first aspect, the determining one or more candidate objects is implemented as:

and in response to receiving the selection of the object operator on the candidate entity, determining a preset object corresponding to the candidate entity as the one or more candidate objects.

With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, the third implementation manner of the first aspect, the fourth implementation manner of the first aspect, and the fifth implementation manner of the first aspect, in a sixth implementation manner of the first aspect, the determining one or more candidate objects is implemented as:

and determining a candidate entity corresponding to the preset rights and interests, and determining a preset object corresponding to the candidate entity as the one or more candidate objects.

With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, the third implementation manner of the first aspect, the fourth implementation manner of the first aspect, the fifth implementation manner of the first aspect, and the sixth implementation manner of the first aspect, in a seventh implementation manner of the first aspect, the determining one or more candidate objects is implemented as:

and determining the preset objects with the value less than or equal to the preset rights and/or the preset objects with the value greater than the preset rights and the absolute value of the difference value between the preset rights and the preset rights less than a second preset threshold value as the one or more candidate objects.

With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, the third implementation manner of the first aspect, the fourth implementation manner of the first aspect, the fifth implementation manner of the first aspect, the sixth implementation manner of the first aspect, and the seventh implementation manner of the first aspect, in an eighth implementation manner of the first aspect, the preset category includes a preset exclusive category, and the displaying the information of the target object combination includes:

responding to the type of the object operator as a preset exclusive type, and displaying a preset exclusive page of the object operator;

and displaying the information of the target object combination in response to receiving a preset operation instruction of the object operator to a preset page.

With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, the third implementation manner of the first aspect, the fourth implementation manner of the first aspect, the fifth implementation manner of the first aspect, the sixth implementation manner of the first aspect, the seventh implementation manner of the first aspect, and the eighth implementation manner of the first aspect, in a ninth implementation manner of the first aspect, the preset right includes a deduction right value, and the deduction right value is used to represent a deduction value of a sum of values of the candidate object combinations after enjoying the preset right;

the taking of the candidate object combination conforming to the preset rule as the target object combination is implemented as:

determining a candidate object combination with a value sum larger than or equal to the deduction equity value and an absolute value of a difference value between the value sum and the deduction equity value smaller than a third preset threshold value as a target object combination; and/or determining candidate object combinations with a sum of values less than the deduction equity value as target object combinations.

With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, the third implementation manner of the first aspect, the fourth implementation manner of the first aspect, the fifth implementation manner of the first aspect, the sixth implementation manner of the first aspect, the seventh implementation manner of the first aspect, the eighth implementation manner of the first aspect, and the ninth implementation manner of the first aspect, in a tenth implementation manner of the first aspect, the preset right includes a lowest right value, and the lowest right value is used to represent a lowest value of a sum of values of the candidate object combinations that can enjoy the preset right;

and determining the candidate object combination with the sum of values greater than or equal to the lowest interest value and the absolute value of the difference value between the minimum interest value and the lowest interest value smaller than a fourth preset threshold value as the target object combination.

In a second aspect, an object combination apparatus is provided in the embodiments of the present disclosure.

Specifically, the object combining apparatus includes:

a first determination module configured to determine a category of an object operator;

the second determination module is configured to determine a preset right corresponding to the object operator in response to the fact that the class of the object operator is a preset class;

a third determination module configured to determine one or more candidate objects;

a display module configured to perform candidate object combination based on the one or more candidate objects, take the candidate object combination meeting a preset rule as a target object combination, and display information of the target object combination, wherein the preset rule is associated with the preset rights and interests.

With reference to the second aspect, in a first implementation manner of the second aspect, the display module, taking a candidate object combination meeting a preset rule as a target object combination, is configured to:

With reference to the second aspect and the first implementation manner of the second aspect, in a second implementation manner of the second aspect, the display module, taking a first candidate object combination that meets a second preset rule as a target object combination, is configured to:

With reference to the second aspect, the first implementation manner of the second aspect, and the second implementation manner of the second aspect, in a third implementation manner of the second aspect, the information of the target object combination is displayed in the display module, and the display module is configured to:

With reference to the second aspect, the first implementation manner of the second aspect, the second implementation manner of the second aspect, and the third implementation manner of the second aspect, in a fourth implementation manner of the second aspect, the third determining module is configured to:

With reference to the second aspect, the first implementation manner of the second aspect, the second implementation manner of the second aspect, the third implementation manner of the second aspect, and the fourth implementation manner of the second aspect, in a fifth implementation manner of the second aspect, the third determining module is configured to:

With reference to the second aspect, the first implementation manner of the second aspect, the second implementation manner of the second aspect, the third implementation manner of the second aspect, the fourth implementation manner of the second aspect, and the fifth implementation manner of the second aspect, in a sixth implementation manner of the second aspect, the third determining module is configured to:

With reference to the second aspect, the first implementation manner of the second aspect, the second implementation manner of the second aspect, the third implementation manner of the second aspect, the fourth implementation manner of the second aspect, the fifth implementation manner of the second aspect, and the sixth implementation manner of the second aspect, in a seventh implementation manner of the second aspect, the determining of the one or more candidate objects is configured to:

With reference to the second aspect, the second implementation manner of the second aspect, the third implementation manner of the second aspect, the fourth implementation manner of the second aspect, the fifth implementation manner of the second aspect, the sixth implementation manner of the second aspect, and the seventh implementation manner of the second aspect, in an eighth implementation manner of the second aspect, the preset category includes a preset exclusive category, and the information that the display module displays the target object combination is configured to:

With reference to the second aspect, the second implementation manner of the second aspect, the third implementation manner of the second aspect, the fourth implementation manner of the second aspect, the fifth implementation manner of the second aspect, the sixth implementation manner of the second aspect, the seventh implementation manner of the second aspect, and the eighth implementation manner of the second aspect, in a ninth implementation manner of the second aspect, the preset right includes a deduction right value, and the deduction right value is used to represent a deduction value of a sum of values of the candidate object combinations after enjoying the preset right;

the display module takes the candidate object combination which accords with the preset rule as the target object combination and is configured to:

With reference to the second aspect, the second implementation manner of the second aspect, the third implementation manner of the second aspect, the fourth implementation manner of the second aspect, the fifth implementation manner of the second aspect, the sixth implementation manner of the second aspect, the seventh implementation manner of the second aspect, the eighth implementation manner of the second aspect, and the ninth implementation manner of the second aspect, in a tenth implementation manner of the second aspect, the preset right includes a lowest right value, and the lowest right value is used to represent a lowest value of a sum of values of the candidate object combinations that can enjoy the preset right;

In a third aspect, the disclosed embodiments provide an electronic device, including a memory and a processor, where the memory is configured to store one or more computer instructions, where the one or more computer instructions are executed by the processor to implement the method steps of the object combination method in the first aspect.

In a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium for storing computer instructions for an object combination apparatus, where the computer instructions include computer instructions for executing the object combination method in the first aspect to an object combination apparatus.

The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:

according to the technical scheme, the preset rights and interests corresponding to the object operation party are determined by judging the category of the object operation party, the target object combination is determined from the candidate objects according to the preset rights and interests, and finally the information service is provided for the object operation party based on the target object combination. The technical scheme can provide comprehensive information service for the user, and is favorable for improving the retention rate of the user, so that the service quality of the Internet platform is greatly improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

Other features, objects, and advantages of the present disclosure will become more apparent from the following detailed description of non-limiting embodiments when taken in conjunction with the accompanying drawings. In the drawings:

FIG. 1 illustrates a flow diagram of an object composition method according to an embodiment of the present disclosure;

FIG. 2 shows a flow chart of step S101 of the object combination method according to the embodiment shown in FIG. 1;

FIG. 3 shows a flowchart of step S104 of the object combination method according to the embodiment shown in FIG. 1;

fig. 4 shows a flowchart of the step of displaying information of the target object combination in step S104 of the object combination method according to the embodiment shown in fig. 1;

FIG. 5 shows a block diagram of an object assembly apparatus according to an embodiment of the present disclosure;

fig. 6 is a block diagram illustrating a structure of a first determination module 501 of the object combining apparatus according to the embodiment illustrated in fig. 5;

FIG. 7 shows a block diagram of an electronic device according to an embodiment of the present disclosure;

FIG. 8 is a schematic block diagram of a computer system suitable for use in implementing an object composition method according to an embodiment of the present disclosure.

Detailed Description

Hereinafter, exemplary embodiments of the present disclosure will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement them. Also, for the sake of clarity, parts not relevant to the description of the exemplary embodiments are omitted in the drawings.

In the present disclosure, it is to be understood that terms such as "including" or "having," etc., are intended to indicate the presence of the disclosed features, numbers, steps, behaviors, components, parts, or combinations thereof, and are not intended to preclude the possibility that one or more other features, numbers, steps, behaviors, components, parts, or combinations thereof may be present or added.

It should be further noted that the embodiments and features of the embodiments in the present disclosure may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.

The technical scheme provided by the embodiment of the disclosure determines the preset rights and interests corresponding to the object operator by judging the category of the object operator, determines the target object combination from the candidate objects according to the preset rights and interests, and finally provides information service for the object operator based on the target object combination. The technical scheme can provide comprehensive information service for the user, and is favorable for improving the retention rate of the user, so that the service quality of the Internet platform is greatly improved.

Fig. 1 illustrates a flowchart of an object combination method according to an embodiment of the present disclosure. As shown in fig. 1, the object combination method includes the following steps S101 to S104:

in step S101, a category of the subject operator is determined;

in step S102, in response to that the category of the object operator is a preset category, determining a preset right corresponding to the object operator;

in step S103, one or more candidates are determined;

in step S104, performing candidate object combination based on the one or more candidate objects, taking the candidate object combination meeting a preset rule as a target object combination, and displaying information of the target object combination, wherein the preset rule is associated with the preset rights and interests.

As mentioned above, with the development of internet technology, more and more merchants or service providers provide services for users through internet platforms, and in order to improve internet service quality and increase opportunities for providing services for users, many merchants or service providers provide combinations of operation objects involved in effective operations such as transactions for users, such as shopping offer combinations, for reference. However, at present, service rules, such as preferential activities, established by many merchants or service providers are often mutually exclusive, so that it is difficult for some users with specificity to provide information services across mutual exclusivity. Therefore, the user loss is easily caused, and the improvement of the internet service quality is not facilitated.

In view of the above drawbacks, in this embodiment, an object combination method is proposed, which determines a preset right corresponding to an object operator by determining a category of the object operator, determines a target object combination from candidate objects according to the preset right, and finally provides an information service for the object operator based on the target object combination. The technical scheme can provide comprehensive information service for the user, and is favorable for improving the retention rate of the user, so that the service quality of the Internet platform is greatly improved.

In an optional implementation manner of this embodiment, the object refers to an article or a virtual article having certain attributes and having operability, for example, an article that can be purchased on an internet platform, and the like. Accordingly, the object operator refers to an executing party capable of operating the object, such as a user, a robot or other operating resources, wherein the operation refers to an operation action capable of generating a certain operation effect and changing an operation state, such as purchasing, trading, placing an order, and the like.

In an optional implementation manner of this embodiment, the category of the object operator refers to category information determined according to the attribute information of the object operator, and the specific content of the category information is related to the category of the information service. For example, if the service of the information is related to whether the target operator is a new user or an old user, the category of the target operator includes a new user who has registered an account but has not generated a purchase, transaction or order placement operation, and an old user who has registered an account and has generated a purchase, transaction or order placement operation.

In an optional implementation manner of this embodiment, the preset rights and interests refer to preset rights and interests values corresponding to the object operators and related to the categories of the object operators, and in order to perform a targeted operation on object operators of different categories or provide a targeted service for object operators of different categories, the rights and interests values corresponding to object operators of different categories are also different.

In an optional implementation manner of this embodiment, the candidate object refers to an object that is likely to be selected as the information service content, or an object that can be selected as the information service content when a certain preset condition is satisfied. The candidate combination may include one candidate or two or more candidates.

In an optional implementation manner of this embodiment, the preset rule is associated with the preset right, that is, the setting of the preset rule is based on the preset right as a reference factor and is conditioned on satisfying the right requirement related to the preset right.

In an optional implementation manner of this embodiment, as shown in fig. 2, the step S101, that is, the step of determining the category of the object operator, includes steps S201 to S202:

in step S201, in response to a preset operation of the object operator, attribute information of the object operator is acquired;

in step S202, the category of the target operator is determined according to the attribute information of the target operator.

In order to accurately determine the category of the target operator, in this implementation, the attribute information of the target operator may be obtained according to a preset operation generated by the target operator within a preset historical time period, and then the category of the target operator may be determined according to the attribute information of the target operator. For example, if the information service is related to whether the target operator is a new user or an old user, the category of the target operator includes a new user who has registered an account but has not generated a purchase, transaction, or order placement operation, and an old user who has registered an account and has generated a purchase, transaction, or order placement operation, the preset operations include operations for registering, purchasing, transaction, order placement, etc., which may help to determine the category of the target operator, and the attribute information of the target operator includes whether the target operator is a registered user, registration time, historical purchase quantity, historical purchase unit price, historical purchase total price, historical transaction quantity, historical transaction unit price, historical transaction total price, historical order placement quantity, historical order placement unit price, historical order placement total price, etc., the attribute information of the target operator is acquired if the target operator is detected to have performed a registration operation, and it is determined whether the target operator is a new user who has registered an account but has not generated a purchase, transaction, or an order placement total price, etc., based on the attribute, And if the new user of the transaction or order placing operation detects that the object operator performs the operations of purchasing, transaction, order placing and the like, acquiring the attribute information of the object operator, and accordingly judging whether the object operator is an old user who registers an account and performs the operations of purchasing, transaction or order placing.

In an optional implementation manner of this embodiment, as shown in fig. 3, the step of using the candidate object combination meeting the preset rule as the target object combination in step S104 includes steps S301 to S302:

in step S301, a candidate object combination whose sum of values meets a first preset rule is used as a first candidate object combination;

in step S302, the first candidate object combination meeting the second preset rule is used as a target object combination;

After one or more candidate objects are obtained and combined, considering that the values of different candidate objects are different and the sum of the values of different candidate object combinations is also different, in order to provide the information service which is most likely to be needed and selected by the user for the user, in the implementation manner, the sum of the values of the candidate object combinations is also considered, that is, the candidate object combination of which the sum of the values meets a first preset rule associated with the preset rights and interests is taken as a first candidate object combination which is likely to become the target object combination finally. In order to further improve the accuracy and reliability of the information service provided for the user, the first candidate object combination is also subjected to targeted screening, that is, the first candidate object combination which finally meets a second preset rule is determined as the target object combination, wherein the second preset rule is associated with the attributes of the object operator and/or the candidate object, for example, the second preset rule may be set according to historical data such as historical image data and historical operation data of the object operator to screen the first candidate object combination, the second preset rule may be set according to evaluation conditions of the candidate objects in the first candidate object combination to screen the first candidate object combination, and of course, other second preset rule setting principles may be adopted, which are not specifically limited by the present disclosure.

In an optional implementation manner of this embodiment, the step S302, namely, the step of using the first candidate object combination meeting the second preset rule as the target object combination, may be implemented as:

In order to provide more targeted information services for users, which are more likely to be needed and selected by the users, in the implementation, multiple object selection elements are comprehensively considered for determination when determining the target object combination. Specifically, firstly, determining an object selection element to be considered and a weight value corresponding to the object selection element; then calculating a selection parameter value of the first candidate object combination for the object selection element; and finally, calculating the weighted value of the selection parameter value of the first candidate object combination, and determining the preset number of first candidate object combinations with the highest weighted value as the target object combination.

In an optional implementation manner of this embodiment, the object selection element may include one or more elements or factors that may affect or act on the selection of the object, for example, for an application scenario of information providing or commodity recommendation, the object selection element may include commodity sales information, commodity evaluation information, commodity browsed information, commodity collected information, and other elements. In addition, considering that different object selection elements contribute differently to the probability of the commodity being purchased, different weight values may be set for the object selection elements according to the needs of the actual application.

When calculating the selection parameter values of the first candidate object combination for the object selection elements, in order to achieve numerical value unification and facilitate subsequent comparison and calculation, a numerical value unification method such as normalization can be used for conducting unification processing on the selection parameter values of the first candidate object combination obtained based on different object selection elements, then the weighted values of all the selection parameter values of the first candidate object combination are calculated, and the first candidate object combination with the highest weighted value in the preset number is determined as the final target object combination. The preset number can be determined according to the needs of practical application, for example, the preset number can be set to 3, 5 or 7, and the specific value of the preset number is not particularly limited.

In an optional implementation manner of this embodiment, the step of displaying the information of the target object combination in step S104 may be implemented as:

In order to make the object operator more intuitively understand the information of the selectable objects, in this embodiment, after the target object combination is obtained, the information of the target object combination is also displayed.

In an optional implementation manner of this embodiment, the step S103, that is, the step of determining one or more candidate objects, may be implemented as:

In order to provide more accurate information service for the object operator and reduce the calculation amount of object selection, in this implementation, after the category of the object operator and the preset rights corresponding to the object operator are determined, the one or more candidate objects may be determined according to the value of the object and the preset rights. Specifically, when determining the candidate object, an object having a value less than or equal to the preset interest and/or an object having a value greater than the preset interest and an absolute value of a difference value from the preset interest is less than a first preset threshold may be determined as the candidate object, that is, the value of the candidate object may be less than the preset interest, may be equal to the preset interest, and may be greater than the preset interest, but when the value of the candidate object is greater than the preset interest, the absolute value of the difference value from the preset interest of the candidate object needs to be less than the first preset threshold.

For example, a specific preferential activity is set for a new user by a certain internet platform, so that the new user can enjoy a single 17-element minus preferential activity, and meanwhile, an activity of reducing 8-element from 20-element to 20-element is also set for an old user, when a commodity recommendation is performed for the user, firstly, whether the current user is the new user or the old user is judged, if the current user is the new user, a preset right is firstly determined, in this example, the preset right of the new user is 17, then, an object with a value smaller than or equal to the preset right and/or an object with a value larger than the preset right and an absolute value of a difference value between the preset right and the preset right is smaller than a first preset threshold value is searched, for example, if the first preset threshold value is set to be 2, an object with a value of 0-19 and the like can be searched and determined as the candidate object; if the target object combination is a combination, it may include only one object or two or more objects according to the value of the object, and therefore, the value of the candidate object may be higher than the preset interest or lower than the preset interest.

In another optional implementation manner of this embodiment, the step S103, namely, the step of determining one or more candidate objects, may be implemented as: in response to receiving the selection of the object operator on the candidate entity, determining a preset object corresponding to the candidate entity as the one or more candidate objects, where the preset object refers to a preset object belonging to the candidate entity and being selectable, such as a commodity of a certain store and the like.

In view of the fact that, in actual application, an object operator may select a candidate object within a preset selection range, in this implementation, in response to receiving a selection of a candidate entity by the object operator, a preset object corresponding to the candidate entity is determined as the one or more candidate objects. The candidate entity refers to an entity in a preset selection range formed by corresponding to the selection operation of the object operator, such as a shop, a merchant and the like, for example, when the candidate entity is a shop, in response to the selection of one shop or a plurality of shops by the object operator, the selected in-sale commodities in the shop or the plurality of shops can be used as candidate objects; for example, when the target operator performs a product search for information such as a keyword or a picture, all stores hit by the search result may be candidate entities selected by the target operator, and all products sold in these stores may be candidate objects.

In another optional implementation manner of this embodiment, the step S103, namely, the step of determining one or more candidate objects, may be further implemented as: and determining a candidate entity corresponding to the preset rights and interests, and determining a preset object corresponding to the candidate entity as the one or more candidate objects.

In consideration of the fact that there is a candidate entity corresponding to the preset right that can be selected by the object operator due to the particularity of the category, in this implementation, the preset object of the candidate entity corresponding to the preset right is determined as the one or more candidate objects. For example, for the preset interest of the cross-store red envelope, the on-sale commodities in the multiple stores covered by the cross-store red envelope can be used as candidate objects, and for the preset interest of the full-field general red envelope, the on-sale commodities in all stores participating in the red envelope activity can be used as candidate objects, that is, in practical application, the preset object of the candidate entity covered by the preset interest can be used as a candidate object according to the preset interest of the object operator.

Based on the above two implementation manners, in yet another optional implementation manner of this embodiment, the determining of the one or more candidate objects may further be implemented as:

In order to provide more accurate information service for the object operator and reduce the calculation amount of object selection, in this implementation, after the candidate objects are preliminarily determined according to the candidate entities according to the two implementations, the one or more candidate objects can be finally determined according to the value and the preset rights and interests of the objects. The specific implementation has been described above, and the detailed description of the disclosure is omitted here.

In an optional implementation manner of this embodiment, the preset category includes a preset exclusive category, and in this implementation manner, as shown in fig. 4, the step of displaying the information of the target object combination in step S104 includes the following steps S401 to S402:

in step S401, in response to that the category of the object operator is a preset exclusive category, displaying a preset exclusive page of the object operator;

in step S402, in response to receiving a preset operation instruction of the object operator on a preset page, information of the target object combination is displayed.

In consideration of setting a corresponding exclusive page for the object operator for different object operator categories, particularly when the category of the object operator is a preset exclusive category, in this case, information of the target object combination is displayed according to a preset operation of the object operator on the preset page. For example, if the category of the object operator is a new user, a new user area page is displayed for the new user, and after the new user clicks on the new user area page, corresponding target object combination information is displayed for the new user, that is, exclusive recommendation is performed for the new user.

In an optional implementation manner of this embodiment, the step of displaying the preset dedicated page of the object operator and/or receiving the preset operation instruction of the object operator on the preset page may also be performed before the step S103, that is, the step of determining one or more candidate objects, and may even be performed before the step S101, that is, determining the category of the object operator. That is, after the object operator performs the preset operation on the preset page, steps S101, S102, and S103 may be performed again, and finally, the information of the target object combination may be displayed again.

In an optional implementation manner of this embodiment, the preset right may include a deduction right value, and in this implementation manner, the step of taking the candidate object combination meeting the preset rule as the target object combination in the step S104 is implemented as:

The deduction equity value is used to represent a deduction value of the sum of the values of the candidate object combinations after enjoying the preset equity, for example, a discount of 17 yuan is issued for a new user, and 17 is the deduction equity value, that is, if a new user performs an ordering operation according to a certain candidate object combination and enjoys the discount equity of the issuance, 17 yuan in the sum of the values of the candidate object combinations can be deducted.

For the next individual discount offer, no threshold value is usually set, that is, when the sum of the values of the candidate combination is greater than or equal to the deduction equity value, the amount that the new user needs to pay is the sum of the values of the candidate combination minus the deduction equity value, and when the sum of the values of the candidate combination is smaller than the deduction equity value, the new user does not need to pay any amount. Therefore, in this embodiment, a candidate combination having a sum of values greater than or equal to the deduction equity value and an absolute value of a difference from the deduction equity value smaller than a third preset threshold may be determined as the target combination, or a candidate combination having a sum of values smaller than the deduction equity value may be determined as the target combination. Further, in order to improve the performance/price ratio of placing an order by a user, when the sum of values of the candidate combinations is greater than the deduction equity value, the absolute value of the difference between the sum of values of the candidate combinations and the deduction equity value needs to be smaller than a third preset threshold, that is, when the sum of values of the candidate combinations is greater than the deduction equity value, the closer the sum of values of the candidate combinations is to the deduction equity value, the higher the performance/price ratio of placing an order by a new user is.

In an optional implementation manner of this embodiment, the preset rights may further include a lowest rights value, in this implementation manner, the step of taking the candidate object combination meeting the preset rule as the target object combination in the step S104 is implemented as:

The minimum equity value is used to represent a minimum value of the sum of values of the candidate object combinations that can enjoy the predetermined equity, i.e. an equity threshold value, for example, for an old user to place an order with a total value of 20 minus 8 yuan, 20 is the minimum equity value, that is, if an old user places an order according to a certain candidate object combination, it is required to ensure that the sum of values of the candidate object combinations is greater than or equal to 20 yuan, and then the old user can enjoy the aforementioned advantage of placing the order with a total value of less than or equal to 20 yuan.

Therefore, in this embodiment, a candidate object combination having a sum of values equal to or greater than the lowest equity value and an absolute value of a difference from the lowest equity value smaller than a fourth preset threshold is determined as the target object combination. Further, in order to improve the price/performance ratio for placing an order by the user, when the sum of values of the candidate combinations is greater than the minimum equity value, the absolute value of the difference between the sum of values of the candidate combinations and the minimum equity value needs to be less than a fourth preset threshold, that is, when the sum of values of the candidate combinations is greater than the minimum equity value, the closer the sum of values of the candidate combinations is to the minimum equity value, the higher the price/performance ratio for placing an order by the user is.

In addition, the first preset threshold, the second preset threshold, the third preset threshold and the fourth preset threshold may be equal or unequal, and each preset threshold may be set according to the needs of practical application.

It should be particularly noted that the steps in the foregoing embodiments may be reasonably adjusted according to the needs of practical applications, and the foregoing is only an exemplary illustration of the scheme of the present disclosure and is not a limitation of the present disclosure.

The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the disclosed methods.

Fig. 5 shows a block diagram of an object combining apparatus according to an embodiment of the present disclosure, which may be implemented as part or all of an electronic device by software, hardware, or a combination of both. As shown in fig. 5, the object combining apparatus includes:

a first determination module 501 configured to determine a category of an object operator;

a second determining module 502, configured to determine a preset right corresponding to the object operator in response to that the category of the object operator is a preset category;

a third determination module 503 configured to determine one or more candidate objects;

a display module 504 configured to perform candidate object combination based on the one or more candidate objects, take a candidate object combination meeting a preset rule as a target object combination, and display information of the target object combination, wherein the preset rule is associated with the preset rights and interests.

In view of the above drawbacks, in this embodiment, an object combination apparatus is proposed, which determines a preset right corresponding to an object operator by determining a category of the object operator, determines a target object combination from candidate objects according to the preset right, and finally provides an information service for the object operator based on the target object combination. The technical scheme can provide comprehensive information service for the user, and is favorable for improving the retention rate of the user, so that the service quality of the Internet platform is greatly improved.

In an optional implementation manner of this embodiment, as shown in fig. 6, the first determining module 501 includes:

an obtaining sub-module 601 configured to obtain attribute information of the object operator in response to a preset operation of the object operator;

a determining submodule 602 configured to determine a category of the object operator according to the attribute information of the object operator.

In order to accurately determine the category of the target operator, in this implementation, the obtaining sub-module 601 may obtain the attribute information of the target operator according to a preset operation generated by the target operator within a preset historical time period, and the determining sub-module 602 determines the category of the target operator according to the attribute information of the target operator. For example, if the information service is related to whether the target operator is a new user or an old user, the category of the target operator includes a new user who has registered an account but has not generated a purchase, transaction, or order placement operation, and an old user who has registered an account and has generated a purchase, transaction, or order placement operation, the preset operations include operations for registering, purchasing, transaction, order placement, etc., which may help to determine the category of the target operator, and the attribute information of the target operator includes whether the target operator is a registered user, registration time, historical purchase quantity, historical purchase unit price, historical purchase total price, historical transaction quantity, historical transaction unit price, historical transaction total price, historical order placement quantity, historical order placement unit price, historical order placement total price, etc., the attribute information of the target operator is acquired if the target operator is detected to have performed a registration operation, and it is determined whether the target operator is a new user who has registered an account but has not generated a purchase, transaction, or an order placement total price, etc., based on the attribute, And if the new user of the transaction or order placing operation detects that the object operator performs the operations of purchasing, transaction, order placing and the like, acquiring the attribute information of the object operator, and accordingly judging whether the object operator is an old user who registers an account and performs the operations of purchasing, transaction or order placing.

In an optional implementation manner of this embodiment, the display module 504, taking the candidate object combination meeting the preset rule as the target object combination, may be configured to:

In an optional implementation manner of this embodiment, the display module 504, taking the first candidate object combination meeting the second preset rule as the target object combination, is configured to:

In an optional implementation manner of this embodiment, the displaying module 504 displays the information of the target object combination, and may be configured to:

In an optional implementation manner of this embodiment, the third determining module 503 may be configured to:

In another optional implementation manner of this embodiment, the third determining module 503 may be configured to: in response to receiving the selection of the object operator on the candidate entity, determining a preset object corresponding to the candidate entity as the one or more candidate objects, where the preset object refers to a preset object belonging to the candidate entity and being selectable, such as a commodity of a certain store and the like.

In another optional implementation manner of this embodiment, the third determining module 503 may be further configured to: and determining a candidate entity corresponding to the preset rights and interests, and determining a preset object corresponding to the candidate entity as the one or more candidate objects.

Based on the above two implementation manners, in yet another optional implementation manner of this embodiment, the determining of the one or more candidate objects may be further configured to:

In an optional implementation manner of this embodiment, the preset category includes a preset exclusive category, and in this implementation manner, the information that the target object combination is displayed in the display module 504 may be configured to:

In an optional implementation manner of this embodiment, the portion that displays the preset dedicated page of the object operator and/or receives the preset operation instruction of the object operator on the preset page may also be configured before the third determining module 503, and may even be configured before the first determining module 501. That is, after the object operator performs the preset operation on the preset page, the first determining module 501, the second determining module 502, and the third determining module 503 may be executed again, and finally the display module 504 may be executed again to display the information of the target object combination.

In an optional implementation manner of this embodiment, the preset right may include a deduction right value, and in this implementation manner, the display module 504, taking a candidate object combination meeting a preset rule as a target object combination, may be configured to:

In an optional implementation manner of this embodiment, the preset rights may further include a lowest rights value, and in this implementation manner, the display module 504, taking the candidate object combination meeting the preset rule as the target object combination, may be configured to:

The present disclosure also discloses an electronic device, fig. 7 shows a block diagram of an electronic device according to an embodiment of the present disclosure, and as shown in fig. 7, the electronic device 700 includes a memory 701 and a processor 702; wherein,

the memory 701 is used to store one or more computer instructions, which are executed by the processor 702 to implement the above-described method steps.

As shown in fig. 8, the computer system 800 includes a Central Processing Unit (CPU)801 which can execute various processes in the above-described embodiments according to a program stored in a Read Only Memory (ROM)802 or a program loaded from a storage section 808 into a Random Access Memory (RAM) 803. In the RAM803, various programs and data necessary for the operation of the system 800 are also stored. The CPU801, ROM802, and RAM803 are connected to each other via a bus 804. An input/output (I/O) interface 805 is also connected to bus 804.

The following components are connected to the I/O interface 805: an input portion 806 including a keyboard, a mouse, and the like; an output section 807 including a signal such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 808 including a hard disk and the like; and a communication section 809 including a network interface card such as a LAN card, a modem, or the like. The communication section 809 performs communication processing via a network such as the internet. A drive 810 is also connected to the I/O interface 805 as necessary. A removable medium 811 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 810 as necessary, so that a computer program read out therefrom is mounted on the storage section 808 as necessary.

In particular, the above described methods may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program tangibly embodied on a medium readable thereby, the computer program comprising program code for performing the above-described object combination method. In such an embodiment, the computer program may be downloaded and installed from a network via the communication section 809 and/or installed from the removable medium 811.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowcharts or block diagrams may represent a module, a program segment, or a portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units or modules described in the embodiments of the present disclosure may be implemented by software or hardware. The units or modules described may also be provided in a processor, and the names of the units or modules do not in some cases constitute a limitation of the units or modules themselves.

As another aspect, the present disclosure also provides a computer-readable storage medium, which may be the computer-readable storage medium included in the apparatus in the above-described embodiment; or it may be a separate computer readable storage medium not incorporated into the device. The computer readable storage medium stores one or more programs for use by one or more processors in performing the methods described in the present disclosure.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is possible without departing from the inventive concept. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Claims

1. An object combination method, comprising:

determining the category of the object operator;

determining one or more candidate objects;

2. The object combination method according to claim 1, wherein the taking of the candidate object combination conforming to the preset rule as the target object combination comprises:

3. The object combination method according to claim 2, wherein the first candidate object combination complying with the second preset rule is implemented as a target object combination as:

4. The object combination method according to claim 3, wherein the information displaying the target object combination is implemented as:

5. An object combination apparatus, comprising:

6. The object combination device according to claim 5, wherein the display module, taking the candidate object combination meeting the preset rule as the target object combination, is configured to:

7. The object combination device of claim 6, wherein the display module, taking the first candidate object combination meeting the second preset rule as the target object combination, is configured to:

8. The object combination apparatus according to claim 7, wherein the display module displays the information of the target object combination, and is configured to:

9. An electronic device comprising a memory and a processor; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions are executed by the processor to implement the method steps of any of claims 1-4.

10. A computer-readable storage medium having stored thereon computer instructions, characterized in that the computer instructions, when executed by a processor, carry out the method steps of any of claims 1-4.