KR20190116833A - Server and method for matching sales space and provider - Google Patents

Abstract

Disclosed are a server for matching a business space and a method thereof. The server for matching a business space and the method thereof collect and provide company information and business information verified for an event and a space to greatly reduce a work processing process of search, contact, selection, and mediation required to select a business provider and a business. Also, a business space and a business property are analyzed to select a business optimized for the business space and a marketing strategy in accordance with a space and a product property is provided to maximize profits of the business. Moreover, value evaluation of a brand providing the business space and a product provided by the business, brand power evaluation results, and contract terms are incorporated in fee calculation to contribute to construction of a virtuous circle system which satisfies the business space provider and the business and promotes mutual growth. Also, a marketing strategy considering surrounding environment information of the business space is provided and a business suitable for the surrounding environment information is selected to create synergy effects for increasing profits of the matched business of the business space and surrounding stores.

Description

Business space matching server and matching method {SERVER AND METHOD FOR MATCHING SALES SPACE AND PROVIDER}

The present disclosure relates to a business space matching server and method, specifically, a variety of business spaces offline from companies and business spaces that provide various business spaces such as department stores, shopping malls, outlets, permanent stores, emergency stores, local and various festivals, exhibition spaces, etc. The present invention relates to a server and a method for matching a provider who wishes to perform offline sales activities in a business space.

Unless otherwise indicated herein, the contents described in this section are not prior art to the claims of this application, and inclusion in this section is not admitted to be prior art.

E-commerce is the buying and selling of goods and services by consumers and businesses over the Internet. Electronic commerce can be defined as the purchase and sale of goods over the Internet. With e-commerce, most purchasing activities are realized through the Internet virtual space to overcome the temporal and spatial limitations, resulting in a radical change in the real economy.

E-commerce is also applied to real estate transactions. For example, in recent years, various companies have been promoting various types of real estate for sale or lease information by collecting the information on its own and providing it to buyers in a predetermined form through the Internet so that real estate transactions can be made on the Internet.

However, until now, the real estate trading business using the mobile communication network has built a website in some real estate agencies, and then starts only the simple information (market price, location, etc.) of their own property for sale or registers on the portal site. It is simply a level of providing information to consumers.

In addition, the real estate transaction information providing business using a mobile communication network provides only real estate sales information such as buildings, malls, and apartments. Businesses that provide various types of business space rental information that can generate considerable value, such as performance halls, event venues, stores, kiosks, and kiosks, and connect businesses with business space providers have not yet emerged.

1. Korean Patent Application No. 10-2015-0079624 (2015.06.05)

The proposed technology analyzes matching factors by collecting sales space information and business information from sales space providers who provide various sales spaces such as department stores, permanent stores, and retail stores, and businesses that wish to operate offline. It provides a server and a matching method for matching the operator and the business space according to the matching conditions entered by the operator.

In addition, the results of the market valuation of the companies and business brands that provide the sales space are reflected in the commission calculation to calculate the optimal commission that satisfies each other.

In addition, it is possible to match the best operators to the business space in consideration of the consumption patterns of consumers approaching the business space and the surrounding store characteristics.

In addition, it provides marketing information using the consumption environment of consumers approaching the surrounding environment information and business space.

In addition, after matching the business provider with the business space provider, the company provides partner information that provides a series of services necessary for the business activities of the business, such as contract, sales, promotion, public relations, legal advice, and insurance.

Business space matching server according to the embodiment is a business space information, including the location, size, and location of the business space from the business provider, the fixed space value and the type of business, period, fees, lease method that the business space provider wants to attract Collecting the contract value of the lease, which is an adjustable lease condition that includes an agreement, and the operator's fixed value, which is the operator's product information, including the brand's product information, the brand, and the location, size, facility, period of the business space that the operator intends to lease, An information collection module for collecting an operator contract desired value which is an adjustable contract condition including cost; After first matching the fixed value collected from the information collection module with the desired value of the operator contract, and according to the result of the first correspondence, the fixed value of the operator is second corresponded to the desired value of the spatial contract. A candidate company selection module for listing companies in a large order and selecting candidate companies within a predetermined rank; And using the candidate company information selected in the candidate company selection module, the product, the size, the average sales amount, the environmental information including the target consumer, and the main consumer information approaching the business space, An analysis module for analyzing matching elements including product key customer information, market values of each company, and brand power evaluation results, and generating priorities of candidate companies selected according to the matching elements; It includes.

According to another embodiment of the present invention, a business space matching method includes (A) a space fixing value, which is business space information including a location, size, and facility of a business space, from a business space provider in an information collection module, and the business space provider wants to attract. Collecting a spatial contract desired value which is an adjustable lease condition including a business type, a period, a fee, and a rental method; (B) In the information collection module, the contractor's fixed value, which is the operator's product information including the product information and brand of the operator, and the location, size, facility, period, and cost of the business space to be rented, An information collection module for collecting a service provider desired value; (C) In the candidate company selection module, the space fixation value collected in the information collection module is first corresponded to the operator contract desired value, and according to the result of the first correspondence, the operator fixation value is second corresponded to the space contract desired value. Listing companies in proportion to a range of second corresponding values, and selecting candidate companies within a predetermined rank; (D) In the analysis module, using the candidate company information selected in the candidate company selection module, environmental products including sales products, size, average sales, target consumer, and main consumer information near the sales space, Analyzing matching factors including product key customer information provided by the service provider and market value and brand power evaluation results of each company; (E) generating a priority of the selected candidate companies by reflecting the matching elements in the analysis module; It includes.

Sales space matching server and method as described above collects and provides verified company information and business information in the event and space, greatly reducing the business processing process such as search, contact, selection, coordination required for sales provider and business selection Can be.

By analyzing the sales space and the characteristics of the operators, it is possible to maximize the profits of the operators by matching the operators optimized for the sales space and providing the marketing strategy according to the characteristics of the space and products.

The valuation results and brand power of the brands that provide the space and the products provided by the operators can be quantified and reflected in the commission calculation. As a result, fee distribution can be rationalized, contributing to the establishment of a system in which both the business space provider and the business operator can satisfy and coexist.

By providing a marketing strategy considering the surrounding environment information of the sales space and matching the appropriate operators with the surrounding environment information, it is possible to create a synergy effect that can improve not only the operators of the matching sales space but also the profits of the surrounding stores.

By providing and linking partner information that provides services needed in the entire process of contract and sales, from space matching such as advertising, application creation, promotion, legal advice, sales, logistics, etc. Improve your revenue through new customers.

The effects of the present invention are not limited to the above-described effects, but should be understood to include all the effects deduced from the configuration of the invention described in the detailed description or claims of the present invention.

1 is a view showing the configuration of a business space matching system according to an embodiment
2 is a diagram illustrating an approximate data processing block of a business space matching server according to an embodiment.
3 is a detailed data processing block diagram of a business space matching server according to an embodiment.
4 is a diagram illustrating an embodiment of a user interface using an application generated by a business space matching server in a service provider terminal;
5 is a view showing an embodiment of the interface displayed on the operator terminal after matching the business space and the operator
6 illustrates a user interface embodiment for providing partner information.
7 is a diagram illustrating a total score calculation chart used to evaluate a market value of a company according to an embodiment.
8 is a diagram illustrating a data processing flow of a business space matching server according to an embodiment.
9 is a diagram illustrating a data processing flow of a business space matching server according to an exemplary embodiment.

Advantages and features of the present invention, and methods for achieving them will be apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various forms, and only the embodiments of the present invention make the disclosure of the present invention complete and the general knowledge in the technical field to which the present invention belongs. It is provided to fully convey the scope of the invention to those skilled in the art, and the present invention is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

In describing the embodiments of the present disclosure, when it is determined that a detailed description of a known function or configuration may unnecessarily obscure the subject matter of the present disclosure, the detailed description thereof will be omitted. Terms to be described below are terms defined in consideration of functions in the embodiments of the present invention, and may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the specification.

1 is a view showing a business space matching system configuration according to an embodiment.

Referring to FIG. 1, the business space matching system according to the embodiment may include a business space provider terminal 300, a business operator terminal 200, and a business space matching server 100.

The business space provider terminal 300 inputs a space fixed value and a space contract desired value. In an embodiment, the space fixed value may include the location, size, facility, etc. of the business space as fixed information of the business space. Spatial Contract Desired Values are the adjustable terms of leasing a business space that a business space provider wishes to attract and may include the type of business, contract period, fees, and lease method.

The operator terminal 200 inputs the operator fixed value and the operator contract desired value. In an embodiment, the operator fixed value is fixed operator information and may include a product, an industry, a brand, and the like sold by the operator. The operator contract desired value is an adjustable contract condition desired when contracting with a business space, and may include the location, size of the business space, the cost of the facility period, and the like.

The business space matching server 100 selects a candidate company according to the result of the space fixed value and the operator contract desired value and the result of the space contract desired value and the operator fixed value. In addition, the matching server 100 may analyze a matching factor related to improving the profits of the operator and the business space provider during the actual contract among the selected candidate companies. In an embodiment, the matching element may include 1) environmental information, 2) customer information, and 3) market value and brand power evaluation information of the space provider and operator registered in the server.

1) Environmental information, which is one of the matching factors, may include information on the products sold, the size, the average sales amount, the main customer base, and the consumers around the sales space. The consumer information includes consumption pattern information, age, and gender. Etc. may be included. 2) Customer information is the main customer information of the operator, and this information may include the consumption pattern, age and gender of the main operator. 3) Market value and brand power evaluation results are indexed to balance the effect of entry of famous department stores and brand power of operators and to reflect them in fees. In an embodiment, the market value and brand power evaluation results may be quantified by an average of the size, sales, and recognition of the business space provider and the business operator.

The business space matching server 100 according to the embodiment selects a candidate company according to the result of the space fixed value, the operator contract desired value, the space contract desired value, and the operator fixed value, and according to the analyzed matching factors, the priority of the candidate company. By selecting the, companies registered on the server can be provided with the information on the best provider or business space provider.

In addition, it will also be provided with partner information that provides cooperative services including contracts, sales, promotions, marketing, and public relations, and marketing information based on sales space information and business information.

The operator terminal 200 and the business space provider terminal 300 according to the embodiment may be a PC (Tablet PC), a laptop (Laptop), a personal computer (PC), a smart phone (Smart Phone), a personal portable information terminal ( PDA may be one of a Personal Digital Assistant and a Mobile Communication Terminal. That is, the terminals 200 and 300 refer to terminals having a memory for storing a specific application for accessing the matching server 100 through a wired / wireless communication network, a microprocessor for executing a program and controlling the same, and the like. That is, the terminals 200 and 300 are generally personal PCs or smart phones, but any terminal may be used as long as the server 100 and server-client communication are possible, and any communication computing device such as a notebook computer, a mobile communication terminal, or a PDA may be used. It is a broad concept that includes everything.

2 is a diagram illustrating an approximate data processing block of a business space matching server according to an embodiment.

2, the business space matching server 100 includes a database 110, an information collecting module 130, a candidate company selection module 150, an analysis module 170, and an information providing module 190. Can be. The term 'module', as used herein, should be interpreted to include software, hardware or a combination thereof, depending on the context in which the term is used. For example, the software can be machine language, firmware, embedded code, and application software. As another example, the hardware may be a circuit, a processor, a computer, an integrated circuit, an integrated circuit core, a sensor, a micro-electro-mechanical system (MEMS), a passive device, or a combination thereof.

The database 110 includes business information registered in the business space matching server and device information of the business space providing terminal, subscription information, business space information and business information transmitted from the two terminals, space fixed value, space contract desired value, and business fixed value. In this case, the operator contract desired value is stored. In addition, a series of data necessary for functions performed through the present disclosure are stored, such as marketing strategy data required for selection of candidate companies, analysis of matching factors, and similarity for each product category. In addition, the database 110 stores information on suppliers that provide various services necessary for businesses after matching business spaces and operators such as homepage production, application development, taxation, accounting, public relations, management consulting, and legal consulting.

The information collection module 130 collects business space information and business information. For example, an adjustable lease including a fixed space value, which is business space information including the location, size, and facilities of the business space, and a business type, period, fee, and rental method that the business space provider wants to attract. Collects the desired condition of the space contract and is adjustable to include the operator fixed value, which is the operator information including the product information and brand of the operator from the operator, and the location, size, facility, period, and cost of the business space to be rented by the operator. Collect operator contract desired value as a contract condition.

The candidate company selection module 150 performs a primary correspondence between the space fixation value collected by the information collection module 130 and the operator contract desired value to extract a corresponding primary corresponding value range. The companies whose extraction range is below a certain level are filtered out, and the operator fixed value is second corresponded to the remaining firm's desired space contract value. Companies are listed in order of the range of secondary corresponding values, and candidates within a certain rank are selected.

The analysis module 170 analyzes a matching factor that may affect the sales of the operator when the actual lease is made with one of the candidate companies. The analysis module 170 uses the sales space information and the business information of the candidate companies selected by the candidate company selection module 150 to access the products, the size, the average sales amount, the main customer base, and the sales space around the stores. We can analyze environmental information including consumer information, main customers of business space providers and operators, customer information including consumption patterns of the main customers, and matching factors including market value and brand power evaluation results of each company. have.

In one embodiment, the environmental information, which is one of the matching elements, may be commercial area analysis information around the business space, such as the size of the store adjacent to the specific business space, sales, and major consumer groups. In an embodiment, the matching elements may be provided to the service provider as information to be considered when selecting a sales space, or may be used as a main index for generating priorities of the selected candidate companies.

The information providing module 190 provides detailed information on the matching counterparts and the optimal fee rate and the supplier information providing various services required by the business operator.

3 is a detailed data processing block diagram of a business space matching server according to an embodiment.

Referring to FIG. 3, the information collection module 130 may include a business space information collection unit 131 and a business information collection unit 133, and the candidate company selection module 150 may include a primary counterpart ( 151, the secondary correspondence unit 153, and the candidate company selection unit 155 may be configured, and the analysis module 170 may be configured to include an analysis unit 171 and a calculation unit 173. The information providing module 190 may include a supplier information providing unit 191 and a marketing information providing unit 193.

The business space information collecting unit 131 of the information collecting module 130 collects the business space information from the company providing the business space. The business space information may include the location of the space, the number of spaces, information on the amenities provided, and the front and rear, side images, and floating population of the business space. In addition, the lease conditions can be adjusted from the business space provider, including the fixed space value, which is the business space information including the location, size, and facilities of the business space, and the type of business, period, fee, and lease that the business space provider wishes to attract. Collect the desired space contract.

The business information collecting unit 133 collects detailed information of products and business providers provided by a business operator wishing to sell in a specific business space, such as a product, a product quantity, and a fee to be sold by the business terminal. In addition, it collects the operator fixed value, which is the operator information including the product information of the operator, the brand, and the operator contract desired value, which is an adjustable contract condition including the location, size, facility, period, and cost of the business space to be rented.

The primary correspondence unit 151 of the candidate company selection module 150 performs a primary correspondence between the space fixed value and the operator contract desired value to calculate a primary correspondence value range and condition. For example, a business space provider inputs a value corresponding to the position and size among the fixed spaces into 'Jamsil Lotte Department Store 2F, 20 pyeong', and the operator inputs a value corresponding to the position and size among the operator contract desired values into 'Songpa-gu' More than 20 pyeong ', and calculate the conditions and values included in or coincident with the entered space fixed value and the operator contract desired value. In the above example, the first corresponding value may be extracted under the condition of 'Jamsil Lotte Department Store 2F, 20 pyeong'. In the exemplary embodiment, when the input value is a numerical value, the input value may be calculated as a range of numerical values included in both the space fixed value and the operator contract desired value.

The secondary correspondence unit 153 secondly associates the fixed operator value with the desired space contract value and calculates the secondary corresponding value range and condition according to the primary correspondence result. For example, if the contract value of a company that has a primary correspondence value is 'women's clothing, 3 months, monthly 1000, short-term lease' and the operator's fixed value is 'women's shoes, 2 months, monthly 800, short-term lease' The corresponding condition and difference value are calculated by matching each of the conditions included in the space contract desired value with the operator fixed value. In the above example, the corresponding condition could be 'Women's product, two months, 800 monthly, short-term lease'.

The candidate company selecting unit 155 selects a candidate company based on the calculated primary and secondary corresponding values and conditions. For example, the candidate company may be selected in proportion to the range corresponding to the range of the primary and secondary corresponding values.

The analysis unit 171 of the analysis module 170 analyzes matching elements for each of the selected candidate companies. Matching factors are factors that can affect sales volume and profits of operators and space providers when an operator sells in a business space after the actual lease contract, and may include environment, customers, and market factors.

Since customers who approach the business space are different depending on the stores that exist around the business space, the sales generated in the business space are greatly affected by the surrounding environment. Therefore, the actual contractor should be different depending on the store near the sales space and the customer base approaching. To determine this, the analysis unit 171 analyzes environmental information, customer information and market value and brand power results. Environmental information is environmental information around the business space, and the analysis unit 171 analyzes the environmental information, such as sales products, size, average sales, major customer base, and age and gender of consumers approaching the business space. Grasp consumer information.

The analysis unit 171 includes, for environmental information analysis, surroundings including items sold in stores adjacent to the sales space or stores located near the sales space, sales volume, main customer bases of the surrounding stores, and convenience facilities around the sales space. Analyze environmental information. The surrounding environment information analyzed in the embodiment may be used when selecting a product to sell in a specific business space. For example, if a large number of women's clothing stores are located near the sales space, and these thirties female customers are primarily approached, they will be able to match operators with sales of the same product line of cosmetics and accessories as the main consumer base. Can be. In the embodiment, by considering the surrounding environment information for the matching of the operator, it is possible to improve the profit of the operator matching the business space, and to allow the neighboring stores to generate more profit.

In addition, the analysis unit 171 grasps the main customer information of the selected candidate operators. For example, identify key customer ages, genders, and consumption patterns of products sold by candidates.

Thereafter, the analysis unit 171 sets the priorities of the candidate companies according to the customer similarity and the major customer consumption pattern similarity. In the embodiment, the customer similarity is a result of comparing the customer information approaching the sales space with the main customer information of the product sold by the operator. For example, it may be a result of comparing the age group and gender of the consumer and the customer. The similarity of major customers' consumption pattern is the result of comparing consumer's consumption pattern approaching the sales space with the major customer's consumption pattern. For example, it may be a result of comparing the average consumption amount, maximum consumption amount, purchase product, purchase time and the like.

The analysis unit 133 grasps the consumption patterns of consumers approaching the business space, and selects an optimal operator in consideration of the identified consumption patterns and the characteristics of nearby stores. For example, in consideration of the consumption pattern, it is possible to preferentially select a company that sells items with a high probability of purchase by consumers approaching the business space. In an embodiment, the analysis unit 171 analyzes the matching elements related to the environment of the business space and the main customers, and reflects them in the selection of candidate companies, so that the operator and the space provider can maximize the profit when the actual contract is made. do. In addition, the analysis unit 171 generates a priority list by reflecting the matching elements to the candidate companies selected by the fixed value and the desired value.

The calculator 173 performs an evaluation of the market value and brand power of the companies that input the fixed value and the desired value and the candidate companies selected from the priority list, and calculates an appropriate fee based on the evaluation.

The calculating unit 173 performs market value evaluation of the business space provider registered in the server 100 and a business brand that provides the sales product. In this embodiment, the market valuation is an objective evaluation of the market value of the business space provider and the business brand. For example, the calculator 173 evaluates the market value of the registered company using the recognition, financial status, profit rate, debt ratio, sales amount, operating profit information, sales growth rate, etc. of the company registered in the server, and matches with a specific company. When it is possible to infer mutual influence. In addition, the evaluation unit 155 quantifies the brand power of the brand of the space provider and the brand of the operator, such as brand awareness, influence, and brand loyalty. Make sure you know how much each brand is affected.

For example, if a sales space is located in a well-known department store, the sales space will have a significant influence on the brand value and sales increase of the operator. On the contrary, if the brand power of the product sold by the operator is large, the effect of the operating space on the increase in sales is reduced. That is, in the embodiment, it is possible to identify the case where space contributes to sales or increase in sales, and the case where the brand rather contributes to the improvement of image of space, and reflect this in the calculation of fees.

To this end, the calculation unit 173 provided in the present disclosure quantifies the revenue generation contribution of each of the business space and the business brand through market value evaluation and brand power calculation. As a result, it is possible to objectively grasp the influence of the sales space and the business brand on the sales of the sales space, and to reflect this in the commission calculation.

In an embodiment, the calculation unit 173 calculates a total score of evaluation items including brand recognition, rate of return, growth rate, net asset ratio, and sales amount of each company by using the sales space provider information, the business information, and the prestored market value evaluation information. The market value assessment of each company registered in For example, the calculator 173 may assign a specific score to each item, and evaluate brand value and brand power based on the total score of each item score.

In addition, the calculator 173 may quantify the market value and brand power evaluation results of the matched operators and sales space providers and convert them into weights, and reflect the converted weights in calculating the fee between the matched operators and the sales space providers. have. In the exemplary embodiment, as shown in Table 1, the weighted value of the market valuation total score may be used to calculate the fee.

Weight corresponding to total market value and brand power rating Market value and brand evaluation evaluation total score weight (%) 1-5 5 6-10 4 11-15 7 16-20 9 21-25 10

Although the weighted grades are listed in Table 1, the weights corresponding to the market value and the brand valuation total score may vary according to the fee distribution policy to be provided in the embodiment.

When one of the candidates is selected, the calculation unit 173 selects one of the candidate companies, and calculates the profit share ratio according to the matching conditions and evaluation results such as the market value and brand power evaluation result, the upper and lower limit of the fee, and the desired contract period. The appropriate fee range can be calculated. For example, the calculator 173 calculates weights corresponding to the market value and brand power evaluation values of the business space and the business brand, and applies the calculated weights to the upper and lower limits of the fees set by the business space provider and the business operator. Appropriate commission ranges reflecting market value and brand power evaluation results can be calculated.

In an embodiment, the calculator 173 may calculate an appropriate fee range of the operator and the business space provider through Equations 1 and 2 described below.

Equation 1

Appropriate fee range of business operator = {(F _min ) * (1 + Product_G_W) ~ (F _max ) * (1-Product_G_W)}

(F _min : fee lower limit, F _max : fee upper limit, Product_G_W: weight corresponding to total market value and brand power rating of the business brand)

Equation 2

Proper commission range for sales provider = {(F _min ) * (1+ Space_G_W) ~ (F _max ) * (1- Space_G_W)}

(Space_G_W: Weight corresponding to total market value and brand power rating of sales space provider brand)

As a specific example, when a specific operator enters a lower limit of the fee value as the upper limit of 1000 and the Product_G_W is 4, the appropriate fee range of the corresponding operator is calculated to be 1040 to 1440.

If the business space provider inputs a lower fee limit of 1200 as 2000, and Space_G_W is 7, the calculation is 1284 ~ 1860.

In the embodiment, when the operator and the business space provider input the fee upper limit value and the lower limit value as a matching condition, the operator and the business space provider bid for the input value. Afterwards, the appropriate fee can be calculated using Equation 3, which reflects the market value and brand power evaluation weights of matched operators and business space providers.

Equation 3

Appropriate fee = (middle value of the operator's proper fee range) * (1-Product_G_W + Space_G_W)

In addition, the calculation unit 173 divides the business space into pieces, and when matching each of the plurality of divided spaces with the operator, categorizes the product group provided by the operator brand, and provides the operator matching each of the divided spaces. The similarity of each category including a product to be calculated is calculated.

In an embodiment, the similarity may be set to extract and use similarity for each product category stored in a database, or to generate similarity only when a specific condition is satisfied. For example, if a product group matched to a stand is included in the same category, if the main consumers of the product group matched to a stand are the same, or if the discount rate is more than a certain percentage, the products are displayed on adjacent stands, which is likely to improve mutual profit. You can set the similarity to a specific value in.

Subsequently, the calculator 173 may calculate the appropriate fee range by lowering the basic fee (minimum guarantee fee) by reflecting the similarity in the weight corresponding to the market value and the brand power evaluation result. Specifically, since the sales space provider increases the sales of the sales space as the merchandise group having a similarity category is placed in adjacent stores, it can be calculated to lower the basic fee in proportion to the similarity.

Equation 4

Q & A range = {(F _min ) * (1 + Product_G_W * S _iM ) ~ (F _max ) * (1-Product_G_W * S _iM )}

(S _iM : Similarity with the products sold on adjacent shelves)

Thereafter, the calculation unit 173 calculates a minimum guarantee fee in the appropriate commission range of the operator and the appropriate commission range of the business space provider. In an embodiment, the minimum guarantee fee may be calculated as a minimum value of the appropriate fee range of the operator and an arithmetic mean value of the minimum value of the appropriate fee range of the business space provider. In addition, in the embodiment, the arithmetic mean of the minimum value may be recalculated by reflecting the market value and brand power evaluation weight ratio of the operator and the business space provider.

Then, if a match between the matching companies is concluded, the calculator 173 may calculate the final fee according to the minimum guarantee fee and the revenue generated after the contract.

 Equation 5

Final Fee = Minimum Guarantee Fee + {Net Revenue * (Space_G_W-Product_G_W) * 10}

(if, (Space_G_W-Product_G_W) <0, final fee = minimum guarantee fee)

In the embodiment, as described in Equation 3, when distributing the net profit, it may be calculated by the equation reflecting the market value and the brand power valuation weight of the operator and the business space provider. That is, in the embodiment, the effect of entering a famous department store and the brand power effect of a brand operator are balanced to be reflected in the final fee calculation.

If the above-described example is continued, the minimum guarantee fee is calculated to be 1162. If the net profit of the operator is 100, the additional fee of 30 is calculated according to Equation 3 reflecting the weight of the operator and the business space provider. Can be.

Equations 1 to 5 described are merely examples for applying the market value and brand power evaluation results of the brand registered in the server to the commission calculation, and are not described to limit the commission calculation method.

In addition, the calculator 173 may calculate an appropriate fee based on the contract history information of the business space provider. For example, according to the cumulative contract period of the business matched with the business space provider, the operator may receive a discount on the fee paid to the business space provider.

The supplier information provider 191 of the information providing module 190 provides a variety of services required by the operator, such as contracts between the operator and the business space provider, product sales, promotion, marketing, public relations, legal advice, and application development of the operator. Provide professional supplier information so that operators and suppliers can connect.

The marketing information provider 193 may provide information about the business operator according to matching factors such as the business space analyzed by the analysis module 150, the consumption pattern of the consumers approaching the business space, the surrounding space, the market value of the business operator, and the brand power evaluation result. Based on this, it can provide marketing information that can be performed in the business space selected by the operator and the operator. For example, the marketing information provider 193 extracts and provides strategy information corresponding to the product category of the operator from the marketing strategy data for each product category stored in the database 110, or the floating population information calculated according to the surrounding spatial analysis result or Marketing information corresponding to key customer information that accesses the sales space can be provided.

4 is a diagram illustrating an embodiment of a user interface using an application generated by a business space matching server in a service provider terminal.

As shown in Figure 4, when the operator installs a business space matching application on his smart terminal, it can check the event site information distributed throughout the country in the first step. If the business operator selects a particular business space, in step 2, basic information of the business space, such as the address, size, date, and fee conditions of the selected business space, may be checked. In the third step, the operator may apply for matching to the selected space by inputting the operator information such as the product to be sold, the selling price, and the quantity, and may input the operator information and the matching condition to receive a recommendation of the sales space corresponding to the input information.

FIG. 5 is a diagram illustrating an embodiment of an interface displayed on an operator terminal after matching a sales space and an operator.

As shown in FIG. 5, in step 4, when one of the companies applied by the operator or one of several companies selected according to the matching condition between the operator information and the fixed value and the desired value is determined as the final matching company, the work system is submitted. To confirm the contract. Subsequently, in step 5, additional information such as vehicle information or salesperson information is input through the creation of a work system. When the input is completed, in step 6 after the administrator approval of the inputted information, the calendar can check the schedule and place of the confirmed event or sales contract.

6 is a diagram illustrating a user interface embodiment for providing cooperative company information.

As shown in Figure 6, providing a variety of services (e.g., patent consultation, interior, production, advertising, management consulting, homepage production, application development, legal consultation, tax accounting, labor consultation, etc.) necessary for the business activity of the operator The partners are divided into service categories, and if the operator selects a category, the service provider can be connected to the supplier.

7 is a diagram illustrating a total score calculation chart used to evaluate a market value of a company according to an embodiment.

As illustrated in FIG. 7, in the exemplary embodiment, five evaluation factors, namely, brand recognition, rate of return, growth rate, net asset ratio, and sales of the business space provider and the business registered in the server, are converted into five out of five points, and the total point out of twenty five. The market value evaluation can be performed in terms of. The valuation elements and scores shown in FIG. 7 are merely examples for performing market valuation, and are not intended to limit the method of valuation performed in the present disclosure. Accordingly, other evaluation elements may be added or replaced in addition to the evaluation elements shown in FIG. 7, and when calculating the total brand power, recognition, influence, average brand price, and loyalty ratio may be included as factors for evaluating brand power. .

As shown in FIG. 7, the sales, profit rate, growth rate, and net asset ratio are scaled into the scores set in the program to calculate scores for each evaluation factor, and brand awareness is based on brand awareness ranking data stored in a database. Can be converted into a valuation score. In addition, when the user imposes a weight on each of the valuation elements, the market value valuation total score reflecting the weight may be calculated.

Hereinafter, a business space matching method according to an embodiment will be described in sequence. Since the operation (function) of the business space matching method is essentially the same as the functions on the business space matching system and the server, descriptions overlapping with those of FIGS. 1 to 7 will be omitted.

8 is a diagram illustrating a data processing flow of a business space matching server according to an embodiment.

In step S510, the matching server collects the business space information and the business information including the space fixed value, the space contract desired value, the operator fixed value, the operator contract desired value.

In operation S520, the operator contracted desired value is first corresponded to the space fixed value, and in operation S530, the operator contracted value is second corresponded to the desired space contract.

In step S540, the candidate companies are selected by calculating ranges and conditions of the first and second corresponding values.

In the step S550 analyzes the matching elements including environmental information, customer information and brand market value and brand power evaluation results. In step S550, the customer similarity may be calculated by comparing the main consumer information of the stores around the sales space with the main customer information of the products provided by the operator, and the consumption pattern similarity between the main consumers of the peripheral stores and the main customers of the products may be calculated.

In step S560, the priority of candidate companies is generated by reflecting matching factor analysis results such as customer similarity and consumption pattern similarity, and in step S570, an appropriate fee is calculated. In the step S580 provides additional information, such as marketing information based on supplier information and business space information and business information that provides cooperative services such as contracts, sales, promotion, marketing, and promotion.

If the store adjacent to a particular business space and the neighboring stores are vacant, in step S550 can be matched to the vacant space, the matching factor can be analyzed through the information of the business to be entered. In addition, in the exemplary embodiment, when a particular business space is divided into a plurality and a business is matched to each of the divided spaces, in consideration of the fact that the plurality of divided spaces form one business space, the main consumer groups have similar product groups or the same product. Match operators selling different brands of to each of the divided spaces. Specifically, one store is divided into three shelves, each of which is set as a sales space, and if it is necessary to match operators to each space, the main consumer groups match operators selling similar product groups. For example, linking each stand with operators selling mountaineering clothes, sports clothes, and camping gear will lead a major consumer group enjoying outdoor activities to access the business space and increase the likelihood of consumption at each stand. As another example, different brand operators of the same product line can be linked to each stand. Specifically, in the case of sports clothing, the operators of brands A, B, and C belonging to the sports clothing category may be matched with each store. In this case, since the consumers who mainly consume sports clothing approach the business space including each store, the sales rate of each store can be increased.

That is, in the embodiment, even when the specific business space is empty and the matching elements such as the surrounding environment information and the main consumer information approaching the business space cannot be identified, the matching factors are inferred by analyzing the information of the business operators that are expected to enter the business space. By doing so, it is possible to match the operators that can make a high profit in the business space. In addition, even when the business space is divided, it is possible to select the optimal operators to be matched with each of the divided spaces through the analysis of the matching elements and operator information of the divided spaces and to increase sales. .

9 is a diagram illustrating a data processing flow of a business space matching server according to an exemplary embodiment.

In step S551, the appropriate fee range with the selected candidate companies is calculated. For example, in step S551, the market value and brand power evaluation results of the sales space and the business brand are quantified, the weights corresponding to the quantified market value and brand power evaluation results are calculated, and the calculated weights are converted into the sales space providers and operators. Applied to the upper and lower limits of the fee set by the member, the appropriate fee range reflecting the market value and brand power evaluation results can be calculated. Through this, the effect of the entry of famous department stores and the brand power of the operator are balanced to be reflected in the fee.

In step S553, the minimum guarantee fee is calculated within the calculated appropriate fee range. In an embodiment, the minimum guaranteed fee may be an average value of the minimum appropriate fee of the operator and the business space provider, and the minimum guaranteed fee may be calculated within the appropriate fee range by reflecting the market value and the brand power evaluation result once again.

In the step S553, when a lease contract is concluded between the business space provider and the operator, the final fee is calculated by using the sales and minimum guarantee fee generated after the actual business of the operator.

Sales space matching server and method as described above collects and provides verified company information and business information in the event and space, greatly reducing the business processing process such as search, contact, selection, coordination required for sales provider and business selection Can be.

In addition, by analyzing the characteristics of the sales space and operators, it selects the operators optimized for the sales space and provides marketing strategies according to the characteristics of the space and products, thereby maximizing the profits of the operators. In addition, by reflecting the valuation, brand power evaluation results, and contract periods of the products providing the sales space and the products provided by the business operators in the commission calculation, the virtuous cycle system for both the sales space providers and the operators can be satisfied and win-win. Can contribute. In addition, by providing a marketing strategy in consideration of the surrounding environment information of the sales space, and by selecting the appropriate operators according to the surrounding environment information, it is possible to create a synergy effect to improve not only the operators of the matching sales space, but also the profits of the surrounding stores. In addition, by providing and linking partner information that provides services necessary in the entire process from space matching to advertising, application creation, promotion, legal consulting, sales, logistics, etc., operators can easily access the necessary services and collaborate. Vendors can improve their profits with new customers.

The disclosed contents are only examples, and various changes can be made by those skilled in the art without departing from the scope of the claims claimed in the claims, and therefore, the protection scope of the disclosed contents may be It is not limited to an Example.

110: database 130: information collection module
150: candidate selection module 170: analysis module
190: information providing module

Claims (12)

In the business space matching server,
Adjustable lease conditions including space fixed values, which are business space information, including the location, size, and facilities of the business space from the business space provider, and the type of business, period, fee, and lease method the business space provider wishes to attract. Collects the desired space contract value and adjusts the operator fixed value, which is the operator information including the product information and brand of the operator from the operator, and the location, size, facility, period, and cost of the business space to be rented by the operator. An information collection module for collecting a contract value of a contract operator which is a contract condition;
The space fixation value collected by the information collection module is first corresponded to the operator contract desired value, and according to the first correspondence result, the operator fixation value is second corresponded to the space contract desired value, and then the second correspondence. A candidate company selection module for listing companies in a large order in a range of values, and selecting candidate companies within a predetermined rank; And
By using the candidate company information selected in the candidate company selection module, the sales information of the stores around the business space, the size, the average sales amount, the environmental information including the target consumer layer, the main consumer information to access the business space and the business operator An analysis module for analyzing matching elements including product key customer information and market value and brand power evaluation results of each company, and generating priorities of the selected candidates according to the matching elements; Matching server comprising a.
The method of claim 1, wherein the analysis module
By comparing the consumer information including the age, gender, and consumption pattern of the main consumers approaching the business space with the age, gender, and consumption pattern of the main customers of the product provided by the operator, the priority of the candidate companies in the order of high similarity. Matching server, characterized in that for setting the ranking.
The method of claim 1, wherein the analysis module
The market value and brand power evaluation results of the sales space and the business brand are quantified, the weights corresponding to the quantified market value and brand power evaluation results are calculated, and the calculated weights are set by the sales space provider and the business operator. Matching server, characterized in that to calculate the appropriate commission range reflecting the market value and brand power evaluation results by applying to the upper and lower limits of the fee.
The method of claim 3, wherein the analysis module
Within the calculated appropriate fee range, a minimum guarantee fee is set, and when a lease contract is concluded between the business space provider and the operator, a final fee is used by using the sales revenue generated after the actual operation of the operator and the minimum guarantee fee. Matching server, characterized in that calculating.
The method of claim 3, wherein the business space matching server
When the business space is divided into pieces and each of the plurality of divided spaces is matched with a business operator, a product category similarity provided by the operator brand is calculated, and the product category similarity corresponds to the market value and brand power evaluation result. Matching server, characterized in that to calculate the appropriate fee range to reflect the weight.
The business space matching server of claim 1, wherein
An information providing module providing marketing information based on supplier information and business space information and business information providing a cooperative service including contracts, sales, promotions, marketing, and publicity; Business space matching server, characterized in that it further comprises.
In the business space matching method,
(A) In the information collection module, the space fixed value, which is the sales space information including the location, size, and facilities of the sales space from the sales space provider, and the type of business, period, fee, and lease that the sales space provider wishes to attract. Collecting a space contract desired value which is an adjustable rental condition including a;
(B) In the information collection module, adjustable contract conditions including the operator fixed value, which is the operator information including the product information and brand of the operator from the operator, and the location, size, facility, period, and cost of the business space to be leased Information collection module for collecting the desired operator contract value;
(C) In the candidate company selection module, the space fixed value collected in the information collection module and the operator contract desired value are first corresponded, and according to the result of the first correspondence, the operator fixed value is added to the desired space contract value. After the correspondence, listing the companies in order of the range of the second corresponding values, and selecting candidate companies within a predetermined rank;
(D) using the candidate company information selected in the candidate company selection module in the analysis module, accessing the environmental information including the sales product, the size, the average sales amount, and the target consumer of the stores around the business space, Analyzing matching factors including main consumer information, main product information provided by the service provider, and market value and brand power evaluation results of each company; And
(E) generating a priority of the selected candidate company by reflecting the matching elements in the analysis module; Matching method comprising a.
8. The method of claim 7, further comprising the steps of: (D) analyzing a matching element; Is
By comparing the consumer information including the age, gender, and consumption pattern of the main consumers approaching the business space with the age, gender, and consumption pattern of the main customers of the product provided by the operator, the priority of the candidate companies in the order of high similarity. Matching method, characterized in that for setting the ranking.
8. The method of claim 7, further comprising the steps of: (D) analyzing a matching element; Is
Digitizing the market value and brand power evaluation results of the business space and the business brand;
Calculating weights corresponding to the quantified market values and brand power evaluation results, and applying the calculated weights to upper and lower limits of fees set by the business space provider and the business operator; And
Calculating an appropriate fee range in which the market value and brand power evaluation result are reflected; Matching method comprising a.
The method of claim 9, further comprising: calculating an appropriate fee range in which the market value and brand power evaluation result are reflected; Is
Within the calculated appropriate fee range, a minimum guarantee fee is set, and when a lease contract is concluded between the business space provider and the operator, a final fee is used by using the sales revenue generated after the actual operation of the operator and the minimum guarantee fee. Matching method characterized in that the calculation.
8. The method of claim 7, further comprising the steps of: (D) analyzing a matching element; Is
When the business space is divided into pieces and each of the plurality of divided spaces is matched with a business operator, a product category similarity provided by the operator brand is calculated, and the product category similarity corresponds to the market value and brand power evaluation result. Matching method, characterized in that to calculate the appropriate fee range to reflect the weight.
The method of claim 7, wherein the business space matching method
(F) providing, in the information providing module, marketing information based on supplier information and business space information and business information for providing cooperative services including contracts, sales, promotions, marketing, and publicity; Business space matching method characterized in that it further comprises.

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