KR20190110299A - Advertising-id update method using user cookie, system and recording medium recording computer program therefore - Google Patents

Abstract

The present invention relates to a method and a system for updating an advertisement identifier using user cookie information, which match a user identifier corresponding to the user cookie information with the advertisement identifier such that previously collected user information can be used even when the advertisement identifier is initialized by a user; and to a recording medium for storing a computer program for executing the method and the system. According to the present invention, the method for updating the advertisement identifier using the user cookie information comprises the steps of: allowing a matching server to receive the user identifier corresponding to the cookie information of the user generated in an Internet site from a behavior log collection server; allowing the matching server to receive the advertisement identifier of the user terminal from the behavior log collection server; and allowing the matching server to match the user identifier and the received advertisement identifier of the user terminal.

Description

How to update Advertiser ID using user cookie, system and computer program for recording {ADVERTISING-ID UPDATE METHOD USING USER COOKIE, SYSTEM AND RECORDING MEDIUM RECORDING COMPUTER PROGRAM THEREFORE}

The present invention relates to a method, a system for updating an advertisement identifier using a user cookie generated in an Internet site, and a recording medium in which a computer program therefor is recorded. More specifically, the present invention relates to a method and system for updating an identifier using user cookie information that generates a user identifier corresponding to cookie information, matches the identifier with the advertisement identifier of the user terminal, and manages the same.

The contents described in this section merely provide background information on the present embodiment, but do not constitute a prior art.

The advertisement identifier is an identification value uniquely issued to an operating system (OS) used in a smartphone. The advertisement identifier is used to analyze a consumer's search information, grasp a consumer's personal tendency, and provide an advertisement about a consumer's interests. Can provide.

Such an identifier can be initialized arbitrarily by a user, and thus, there is a problem in that search information of previously collected consumers cannot be used.

Specifically, when the user initializes the advertisement identifier, the behavior log of the user collected on the advertisement platform becomes meaningless data that can no longer be used, and a new behavioral log of the newly generated advertisement identifier should be collected. There was a problem.

Korea Patent Registration No. 10-1547194 (2015.08.26 notification)

Therefore, the present invention has been proposed to solve the above-mentioned problems of the prior art, and aims to generate a user identifier using the user cookie of the present invention, and to update an advertisement identifier.

In particular, the present invention, when the advertisement identifier of the user terminal is initialized, by using the user identifier generated corresponding to the user cookie information previously, for the purpose of matching and managing the advertisement identifier before initialization and the post-additional advertising identifier. do.

Technical problems to be achieved in the present invention are not limited to the above-mentioned technical problems, and other technical problems not mentioned above may be clearly understood by those skilled in the art from the following description. There will be.

As a means for solving the above problems, the present invention comprises the steps of the matching server receives a user identifier corresponding to the cookie information of the user generated in the Internet site from the behavior log collection server; Receiving, by the matching server, the advertisement identifier of the user terminal from the behavior log collection server; Matching, by a matching server, the received advertisement identifier and user identifier of the user terminal; Wherein the user identifier is generated by the behavior log collection server, and if a user identifier corresponding to the cookie information is previously generated, a previously generated user identifier is generated. Characterized in that, it is possible to provide an advertising identifier updating method using a user cookie.

In the method of updating an advertisement identifier using a user cookie according to the present invention, when the matching server matches the received advertisement identifier with the previously generated user identifier, the previous advertisement identifier matching the previously generated user identifier is present. The method may further include changing to an advertisement identifier.

In the method of updating an advertisement identifier using a user cookie according to the present invention, the matching server may further include generating and managing a matching table by matching the received advertisement identifier and the user identifier.

In the method of updating an advertisement identifier using a user cookie according to the present invention, the method further comprises the step of transmitting the generated matching table to a Data Management Platform (DMP) server, wherein the matching table includes a past advertisement identifier, a current advertisement identifier, a user. It may be configured to include one or more of an identifier, an item, an item category, and an item purchase date and time.

In the method of updating an advertisement identifier using a user cookie according to the present invention, the user cookie information and the advertisement identifier of the user terminal may be collected from a hybrid application installed in the user terminal.

In addition, the present invention, a communication unit for transmitting and receiving data with one or more terminal devices and the behavior log collection server through a communication network; A user identifier receiving unit configured to receive a user identifier corresponding to cookie information of the user from a behavior log collection server; An advertisement identifier collector which receives an advertisement identifier of a user terminal from a behavior log collection server; A matching unit for matching the user identifier with the advertisement identifier and generating and managing a matching table according to a matching result; Wherein the user identifier is generated by the behavior log collection server, and if a user identifier corresponding to the cookie information is previously generated, a previously generated user identifier is generated. A matching server may be provided.

In the matching server of the present invention, when the received user identifier is a pre-generated user identifier, the matching unit may change and manage a past advertisement identifier matching the pre-generated user identifier to the current advertisement identifier.

In addition, the present invention provides a terminal device that accesses an Internet site, generates cookie information, and includes a unique advertisement identifier that can be initialized; Collects cookie information generated in the terminal device and the advertisement identifier of the terminal device, and checks whether a user ID previously generated corresponding to the collected cookie information of the user exists. A behavior log collection server that transmits the user identifier to the matching server, and if not present, generates a user identifier corresponding to the cookie information of the user and transmits the user identifier to the matching server; A matching server receiving a user identifier and an advertisement identifier from a behavior log collection server, matching the user identifier and the advertisement identifier, and generating and managing a matching table according to a matching result; It may provide an advertisement identifier update system using a user cookie comprising a.

In the system of updating the identifier of the advertisement using the user cookie of the present invention, when the matching server matches the received advertisement identifier with the pre-generated user identifier, the advertisement identifier of the past matched with the pre-generated user identifier is present. It can be changed to an advertisement identifier.

Advertiser identifier updating system using a user cookie of the present invention may further include a DMP server for receiving a matching table from the matching server to recommend items based on the matching table.

In addition, the present invention provides a computer-readable recording medium having recorded thereon a program for executing the above-described method for updating an identifier.

According to the present invention, even when the user initializes the advertisement identifier, the advertisement identifier before initialization and the advertisement identifier after initialization may be matched using the previously generated user identifier, and the collected user's behavior log may be used.

In addition, according to the present invention, even when the user initializes the advertisement identifier, the user's consumption habits may be analyzed using the collected user's behavior log, and the corresponding product may be recommended.

In addition, the present invention can solve the cold start problem by responding to the advertisement identifier after initialization of the behavior log of the user corresponding to the advertisement identifier before initialization.

1 is a view schematically showing the configuration of an advertising identifier update system using a user cookie according to an embodiment of the present invention;
2 is a flowchart illustrating a method of updating an advertisement identifier using a user cookie according to an embodiment of the present invention;
3 is a flowchart illustrating an operation in an action log collection server for updating an identifier using a user cookie according to an embodiment of the present invention;
4 is a flowchart illustrating an operation of a matching server for updating an advertisement identifier using a user cookie according to an embodiment of the present invention;
5 is a diagram illustrating a configuration of a matching server for updating an identifier by using a user cookie according to an embodiment of the present invention;
6 is a diagram illustrating a computing environment for executing a method for providing a product brokerage page based on a consumer behavior log according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS To make the features and advantages of the present invention more clear, the present invention will be described in detail with reference to specific embodiments shown in the accompanying drawings.

However, in the following description and the accompanying drawings, detailed descriptions of well-known functions or configurations that may obscure the gist of the present description will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are merely presented specific examples to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined.

In addition, when a component is referred to as being "connected" or "connected" to another component, it means that it may be connected or connected logically or physically. In other words, although a component may be directly connected or connected to other components, it should be understood that other components may exist in the middle, and may be connected or connected indirectly.

In addition, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In addition, the terms "comprises" or "having" described herein are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or the same. It is to be understood that the present invention does not exclude in advance the possibility of the presence or the addition of other features, numbers, steps, operations, components, parts, or a combination thereof.

The present invention described below relates to a method of matching an advertisement identifier before initialization and an advertisement identifier after initialization by using previously collected user cookie information even if the user initializes the advertisement identifier.

Now, a method and system operation of updating an identifier by using a user cookie according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing the configuration of the system for updating the identifier identifier using the user cookie according to an embodiment of the present invention, the terminal device 100, the behavior log collection server 200, matching server 300 connected through the communication network 500 ), May be configured to include a DMP server (400).

In this case, the communication network 500 transmits and receives data between the devices, that is, the terminal device 100, the behavior log collection server 200, the matching server 300, and the DMP server 400, and the type is not particularly limited. Do not.

For example, the communication network 500 may include a wireless communication network such as a wireless local area network (WLAN), Wi-Fi, Wibro, Wimax, High Speed Downlink Packet Access (HSDPA), and the like. Depending on how the system is implemented, it may also include wired communication networks such as Ethernet, xDSL (ADSL, VDSL), Hybrid Fiber Coaxial Cable (HFC), Fiber to The Curb (FTTC), and Fiber To The Home (FTTH).

In addition, the communication network 500 of the present invention may include, for example, a mobile communication network including a plurality of connection networks (not shown) and a core network (not shown) connecting them. Here, the access network is a network that performs wireless communication by directly connecting to a terminal, for example, a plurality of base stations such as a base station (BS), a base transceiver station (BTS), a NodeB, an eNodeB, and a base station controller (BSC). It may be implemented as a base station controller such as a Radio Network Controller (RNC). In addition, as described above, the digital signal processing unit and the wireless signal processing unit, which are integrally implemented in the base station, are divided into digital units (hereinafter referred to as DUs and radio units (hereinafter referred to as RUs)). A plurality of RUs (not shown) may be installed in a plurality of areas, respectively, and a plurality of RUs may be connected to a centralized DU, and a core network (not shown) constituting a mobile network together with an access network may be connected to a network. It serves to connect another communication network such as an external network, for example, the Internet network.

As described above, the core network is a network system that performs main functions for mobile communication services such as mobility control and switching between access networks, and performs circuit switching or packet switching. Manage and control the flow of packets within In addition, the core network may manage inter-frequency mobility and may play a role for interworking with traffic in the access network and the core network and other networks such as the Internet network. The core network may further include a serving gateway (SGW), a PDN gateway (PGW), a mobile switching center (MSC), a home location register (HLR), a mobile mobility entity (MME), and a home subscriber server (HSS). It may be.

In addition, the communication network 500 according to the present invention may include an internet network. The Internet network refers to a general public communication network, that is, a public network, through which information is exchanged according to the TCP / IP protocol.

The terminal device 100, the behavior log collection server 200, the matching server 300, and the DMP server 400 interwork with each other through the communication network 500 to provide an advertisement identifier update service using a user cookie according to the present invention. can do.

At this time, the terminal device 100 is a terminal used by a user to access an Internet site, and various information processing apparatuses commonly used, for example, a PC, a laptop, a tablet PC, a mobile phone, a smartphone, a PDA, and the like, are used for communication. Any terminal device having a function can be used.

When the terminal device 100 accesses the Internet site, the terminal device 100 may perform a function of transmitting the generated user cookie information to the behavior log collection server 200.

For example, a user may collect cookie information generated in a seller site to purchase a product, and collect cookie information generated according to the content of a product searched by a consumer.

Here, cookie information is a temporary file that is automatically created when you access a website. It is a kind of information file that contains information such as the contents viewed by the consumer, purchase history, credit card number, ID, password, and IP address. Can be.

In addition, the terminal device 100 may perform a function of transmitting the advertisement identifier to the behavior log collection server 200.

Here, the advertisement identifier means a unique device identification ID necessary for analyzing the advertisement performance, and is composed of a meaningless string combination that is not associated with any personal information.

Using ad identifiers, information such as clicks and impressions can be collected and used to evaluate ad attribution, ie factors and contribution to ad performance.

In addition, such an identifier can be initialized by the user.

 At this time, the behavior log collection server 200 may receive the cookie information and the advertisement identifier from the terminal device (100).

In addition, the behavior log collection server 200 may analyze the behavior log by using the received cookie information. In this case, the behavior log analysis is to analyze the web log, based on the data left by the visitor of the web site. This is to analyze information about the operation and visitation behavior of the web.

When a visitor visits a web site, the behavior log records data such as an access log, an error log, a referral log, and an agent log in a file format. The access log tells who read what, the error log shows errors, the referral log gives clues such as waypoint sites and search engine keywords, and the agent log shows the name, version, operating system (OS), Provides information such as screen resolution. In addition to this basic analysis, you can also insert analysis tags into your website for real-time analysis.

The data such as the number of visitors, types of visits, the number of visits by each web page, and access statistics by time, day, month, and season obtained by the web log analysis are usefully used for web operation and marketing data.

At this time, the behavior log collection server 200 may generate a user ID corresponding to the behavior log based on analyzing the cookie information of the user.

In detail, the behavior log collection server 200 may check whether a user identifier corresponding to the cookie information has been previously generated, and may generate a new user identifier if it is not generated.

In addition, the behavior log collection server 200 transmits the previously generated user identifier to the matching server 300 when the previously generated user identifier exists.

Next, the matching server 300 may generate and manage a matching table by matching the user identifier and the advertisement identifier received from the behavior log collection server 200.

Specifically, when the received user identifier is a pre-generated user identifier, the past advertisement identifier may be changed to the current advertisement identifier and managed.

Next, the DMP server 400 may receive the matching table from the matching server 300 and manage the potential customer segment.

DMP is a platform used by online advertising buyers (advertisers, agencies) and publishers (ad platform developers) to collect, store and manage customer data from a variety of sources.

According to the present invention, even when the user's advertisement identifier is initialized, the data according to the previously analyzed behavior log can be used as it is using the user cookie information, thereby solving the problem of overlapping customer segments in the DMP server.

Next, FIG. 2 is a flowchart illustrating a method of updating an advertisement identifier using a user cookie according to an exemplary embodiment of the present invention.

In FIG. 2, a user may access an internet site using the terminal device 100 (S1001). At this time, the Internet site accessed by the user may be a social commerce, an internet shopping mall, etc., and user cookie information is generated through activities in the Internet site (S1002).

Thereafter, the behavior log collection server 200 receives the generated user cookie information and an advertisement identifier unique to the user terminal device 100 (S1003).

At this time, the collected user cookie information is a file generated from a visited website, and stores internet usage information so that it can be easily browsed online.

For example, it can be an ID, password, visit history, etc. of a specific site.

Thereafter, the behavior log collection server 200 may analyze the user behavior log based on the cookie information received from the terminal device 100 and generate a user identifier corresponding to the cookie information (S1004).

For example, when a user visits an internet shopping mall site, the user may analyze an inflow path, an interest category, a product analysis, and the like.

When the behavior log collection server 200 generates a user identifier, when there is a previously generated user identifier corresponding to the cookie information received from the terminal device 100, the activity log collection server 200 does not generate a separate user identifier. Create a new user identifier only if there is no user identifier.

In this case, the cookie information may be generated by a hybrid application installed in the terminal device 100.

Thereafter, the behavior log collection server 200 passes the user identifier and the advertisement identifier to the matching server 300 (S1005).

In this case, the advertisement identifier may be an advertisement identifier initialized by the user.

Next, the matching server 300 performs a process of matching the advertisement identifier and the user identifier received from the behavior log collection server 200 and generates a matching table with respect to the matched result (S1006).

At this time, if the user identifier received by the matching server 300 is a previously generated user identifier, a matching table may be generated and managed by changing a past advertisement identifier into a current advertisement identifier by referring to a previously generated matching result. Can be.

Next, the generated matching table is transmitted to the DMP server 400 (S1007).

At this time, the generated matching table may be as shown in Table 1 below.

UID

ADID Uid Seg Action Date view basket Order Gaid_1 Uid_23 Sports “123”
“75221” “75221” 123 18011100 Gaid_1 Uid_23 Sports “12121” Null Null 18011212 Gaid_3 Uid_23 “45121” “45121” 18011311 Gaid_3 Uid_23 Sports “45121” “45121” 18011311 Gaid_3 Uid_45 Sports “75221” 18011312

In Table 1, ADID means an advertisement identifier, and UID means a user identifier. <Table 1>, where "123" means an item number, and on January 11, 2018, the user at gaid_1 at 00 o'clock is matched with the cookie value uid_23 received from the behavior log collection server 200, and Gaid_1 is The user sees two items 123 and 75221 and shows that they have received the 75221 product in a shopping cart and purchased 123 items. In addition, the DMP server 400 indicates that the user is included in the sports segment.

In addition, on January 12, 2018, the 12 o'clock gaid_1 user is matched with the cookie value uid_23 received from the behavior log collection server 200, and only 12121 products have been visited.

Old_gaid New_gaid OLD_UID New_uid Date Gaid_1 Gaid_3 Uid_23 2018011301

<Table 2> is a table showing a matching table when a user initializes an advertisement identifier and a past advertisement identifier and a current advertisement identifier are different.

<Table 2>, January 11, 2018 at 11 o'clock gaid_1 user initializes the advertising identifier, gaid_3 has been changed to the advertising identifier.

Conventionally, a new gaid_3 user will be determined to have created a new account, but in the present invention, as shown in <Table 2>, the user ID (UID) value is found and the existing user ID (UID) is confirmed that the server exists. Can be matched with the cookie value uid_23 received from.

That is, gaid_1, 3 can be determined to be the same user by creating a matching table.

3 is a flowchart illustrating an operation in a behavior log collection server for updating an identifier identifier using a user cookie according to an exemplary embodiment of the present invention.

In FIG. 3, the behavior log collection server 200 may receive cookie information and an advertisement identifier from the user terminal device 100 (S201).

Thereafter, it is checked whether a pre-generated user identifier corresponding to the cookie information exists, and if there is no pre-generated user identifier, a new user identifier corresponding to the cookie information is generated (S202 and S203).

Thereafter, the generated user identifier is transmitted to the matching server 300 (S204).

If there is a pre-generated user identifier, the behavior log server 200 does not generate a new user identifier and transmits the pre-generated user identifier to the matching server 300 (S205).

Next, the advertisement identifier received in step S201 is transmitted to the matching server 300 (S206).

For example, if the cookie information is user ID information on a specific site, and the user has visited the specific site in the past, and a user identifier corresponding to the user ID information is generated as UID_11, then the user If the behavior log collection server 200 receives the cookie information visited the specific site, the behavior log collection server 200 may transmit the UID_11 previously generated to the matching server 300 without generating a separate user identifier. have.

4 is a flowchart illustrating an operation of a matching server for updating an advertisement identifier using a user cookie according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the matching server 300 may receive a user identifier corresponding to user cookie information and an advertisement identifier from the behavior log collection server 200.

Thereafter, the matching server 300 performs a process of checking whether the received user identifier is an existing user identifier (S301).

Thereafter, when the received user identifier is an existing user identifier, the past advertisement identifier is changed to the current advertisement identifier, and when the newly generated user identifier is used, a process of matching the advertisement identifier and the user identifier is performed (S302). , S303).

Matching the advertisement identifiers by checking whether the user identifiers already exist is to use the collected user behavior log when the advertisement identifier is initialized and the past advertisement identifier and the current advertisement identifier are different.

Next, the matching server 300 performs a process of generating a matching table (S304).

Thereafter, the generated matching table is transmitted to the DMP server 400, and the DMP server 400 may use the received matching table to manage data about potential customers and provide a targeted advertisement. .

5 is a diagram illustrating a configuration of a matching server for updating an advertisement identifier using a user cookie according to an embodiment of the present invention.

The matching server 300 may include a communication unit 301, a user identifier receiver 302, an advertisement identifier receiver 303, and a matching unit 304.

The communication unit 301 is a means for transmitting and receiving data through the communication network 500. In particular, the communication unit of the matching server 300 communicates with the behavior log collection server 200 through the communication network 500 to correspond to user cookie information. Performs a function for transmitting and receiving a user identifier and an advertisement identifier.

Here, the communication unit 301 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown).

The wireless communication module is a component for transmitting and receiving data according to a wireless communication method. When the matching server 300 performs wireless communication, any one of a wireless network communication module, a wireless LAN communication module, and a wireless fan communication module are used. To send and receive data.

In addition, the wired communication module is for transmitting and receiving data by wire. The wired communication module may be connected to the communication network 500 through a wire to transmit and receive data.

The user identifier receiving unit 301 receives a user identifier generated by the behavior log collection server 200 in response to the cookie information received from the terminal device 100.

Specifically, a cookie refers to a small file that is downloaded and stored by a platform on a consumer's browser or device. The cookie allows the website owner to distinguish the work performed on the consumer's device from other users of the website. In other words, the cookie may include information about the search history of the consumer on the web, a product that the consumer visited on the Internet site, and the like.

Here, the device refers to an information processing apparatus of a type that can be carried by a user and is not limited to any particular one. For example, the terminal device may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a telematics ( Telematics terminals, navigation terminals, personal computers, notebook computers, slate PCs, tablet PCs, ultrabooks, wearable devices, e.g. Including watch type terminal (Smartwatch), glass type terminal (Smart Glass), head mounted display (HMD), Wibro terminal, IPTV (Internet Protocol Television) terminal, smart TV, digital broadcasting terminal, AVN (Audio Video) Various terminals such as a navigation terminal, an audio / video system, a flexible terminal, and the like may be used.

At this time, the received user identifier is generated by the behavior log collection server 200. When a user identifier corresponding to the cookie information is previously generated, a newly generated user identifier is newly generated when it is not generated. It may be one user identifier.

The advertisement identifier receiver 303 receives the advertisement identifier received by the behavior log collection server 200 from the terminal device 100.

The advertisement identifier is identification information unique to the terminal device 100 and may be initialized by the user to generate a separate advertisement identifier different from the advertisement identifier before initialization.

The matching unit 304 compares the user identifier received from the matching server 300 and the advertisement identifier with each other and generates a matching table.

In detail, when the received user identifier is a previously generated user identifier, the past advertisement identifier and the current advertisement identifier may be changed using information matched in the past, and the received user identifier is a newly generated user identifier. , It matches the current identifier.

As a result, the advertisement identifier may be initialized by the user, and even if the past advertisement identifier and the current advertisement identifier are different, the matching may be performed using a previously generated user identifier, thereby enabling the previously collected data to be used without loss.

6 is a diagram illustrating a computing environment for executing a method of updating an identifier using a user cookie according to an exemplary embodiment of the present invention.

6 and the following description are intended to provide a simple, general description of a suitable computing environment in which the present invention may be implemented. Although not required, the information providing method according to the present invention may be described in the context of computer executable instructions, such as program modules, being executed by a computer system. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. Computer-executable instructions, associated data structures, and program modules represent examples of program code means for carrying out the operations of the invention disclosed herein.

Referring to FIG. 6, a computing system implementing a method of updating an identifier using a user cookie according to the present invention may include various system components including a processing unit 11, a system memory 12, and the system memory 12. It includes a computing device in the form of a system bus 10 that connects to the processing unit 11.

Processing unit 11 may execute computer-executable instructions designed to implement features of the present invention.

System bus 10 may be any of several types of bus structures, including a local bus, a peripheral bus, and a memory bus or memory controller using any of a variety of bus architectures. The system memory 12 includes a read only memory (ROM) 12a and a random access memory (RAM) 12b. A basic input / output system (BIOS) 13a, which includes basic routines that help transfer information between components within the computing system, such as during startup, can generally be stored in ROM 12a.

The computing system may comprise storage means, for example, a hard disk drive 15 that reads information from or writes information to a hard disk, information in or reads from a magnetic disk. A magnetic disk drive 16 for recording the data, and an optical disk drive 17 for reading information from or writing information to the optical disk, for example, a CD-ROM or other optical medium. . The hard disk drive 15, the magnetic disk drive 16, and the optical disk drive 17 are each configured by a hard disk drive interface 18, a magnetic disk drive-interface 19, and an optical drive interface 20. It is connected to the bus 10.

In addition, the computing system may further include an external memory 21 as a storage means. The external memory 21 may be connected to the system bus 10 through the input / output interface 24.

The drive described above and associated computer readable medium read and written by the drive provide for nonvolatile storage of computer executable instructions, data structures, program modules, and other data. The exemplary environment described herein illustrates a hard disk 15, a magnetic disk 16, and an optical disk 17, but in addition to magnetic cassettes, flash memory cards, DVDs, Bernoulli cartridges, RAM Other types of computer readable media may be used to store data, including, ROM, and the like.

One or more program modules including an operating system 13b, one or more application programs 13c, other program modules 13d, and program data 13c, which are loaded and executed by the processing unit 11. The program code means may be stored in the hard disk 15, the magnetic disk 16, the optical disk 17, the ROM 12a or the RAM 12b.

In addition, the computing system may receive commands and information from a user through other input devices 22 such as a keyboard, a pointing device, a microphone, a joy stick, a game pad, a scanner, and the like. In addition, an image input sensor such as a camera module can receive an image being captured. These input devices 22 may be connected to the processing unit 11 via an input / output interface 24 connected to the system bus 10. The input / output interface 24 may be, for example, a high-end device such as a serial port interface, a PS / 2 interface, a parallel port interface, a USB interface, an Institute of Electrical and Electronics Engineers (IEEE) 1394 interface (ie, a FireWire interface). Any of a variety of different interfaces can be represented logically, or even a combination of different interfaces.

In addition, the computing system to which the present invention is applied may further include a display device 26 such as a monitor or LCD or an audio device 27 such as a speaker or a microphone, which may be connected via a video / audio interface 25. It is connected to the system bus 10. For example, other peripheral output devices (not shown), such as speakers and printers, may also be connected to the computer system 420. The video / audio interface unit 25 may include a high definition multimedia interface (HDMI), a graphics device interface (GDI), or the like.

In addition, computing systems implementing the present invention may be connected to networks such as, for example, office-wide or enterprise-wide computer networks, home networks, intranets, and / or the Internet. The computer system may exchange data with such external sources as, for example, a remote computer system, a remote application, and / or a remote database.

To this end, a computing system to which the present invention is applied comprises a network interface 27 for receiving data from and / or transmitting data from an external source.

In the present invention, such a computing system can transmit and receive information to and from devices located remotely through the network interface 27.

Network interface 27 may be represented by a logical combination of one or more software and / or hardware modules, such as, for example, a network interface card and a corresponding Network Driver Interface Specification (“NDIS”) stack.

Similarly, the computer system receives data from or transmits data to an external source via input / output interface 24. The input / output interface 24 may be connected to a modem 23 (eg, a standard modem, cable modem, or digital subscriber line (“DSL”) modem), through which the external source may be connected. Receive data from and / or transmit data to an external source.

6 illustrates an operating environment suitable for the present invention, the principles of the present invention may be employed in any system capable of implementing the principles of the present invention, with appropriate modifications as necessary. The environment shown in FIG. 6 is merely illustrative and does not represent a small portion of the wide variety of environments in which the principles of the present invention may be implemented.

In addition, various information generated by the matching server 300 for providing advertisements of the present invention may be stored and accessed in any computer readable medium related to the computing system. For example, some of these program modules and some of the associated program data may be stored in system memory 12 for operating system 13b, application program 13c, program module 13d, and / or program data. It may be included in (13e).

In addition, when a mass storage device such as a hard disk is connected to the computing system, such program modules and associated program data may be stored in the mass storage device. In a network environment, a program module or portion thereof related to the present invention may be connected to a remote computer system, such as a user terminal device 100 and a matching server, connected via a modem 23 or a network interface 25 of an input / output interface 24. And may be stored in remote memory storage devices, such as system memory and / or mass storage devices associated with the computing system of 300. Execution of such modules may be performed in a distributed environment as described above.

As described above, the specification includes the details of a number of specific implementations, but these should not be understood as being limited to the scope of any invention or claimable, but rather may be specific to a particular embodiment of a particular invention. It should be understood as a description of the features. Certain features that are described in this specification in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.

Likewise, although the operations are depicted in the drawings in a specific order, it should not be understood that such operations must be performed in the specific order or sequential order shown in order to obtain desirable results or that all illustrated operations must be performed. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products. It should be understood that it can.

Specific embodiments of the subject matter described in this specification have been described. Other embodiments are within the scope of the following claims. For example, the actions recited in the claims can be performed in a different order but still achieve desirable results. As an example, the process depicted in the accompanying drawings does not necessarily require that particular illustrated or sequential order to obtain desirable results. In certain implementations, multitasking and parallel processing may be advantageous.

The foregoing description presents the best mode of the invention, and provides examples to illustrate the invention and to enable those skilled in the art to make and use the invention. The specification thus produced is not intended to limit the invention to the specific terms presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art can make modifications, changes, and variations to the examples without departing from the scope of the invention.

As described above, the method for providing a product brokerage page based on the consumer behavior log according to the present invention is merely illustrative of the technical idea of the present invention, and a person having ordinary knowledge in the technical field to which the present invention belongs will. Various modifications and variations may be made without departing from the essential features thereof.

In addition, the method for providing a commodity brokerage page based on the consumer behavior log according to the present invention may be implemented in a software form readable by various computer means and recorded on a computer readable recording medium. Here, the recording medium may include a program command, a data file, a data structure, etc. alone or in combination. Program instructions recorded on the recording medium may be those specially designed and constructed for the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. For example, the recording medium may be magnetic media such as hard disks, floppy disks and magnetic tapes, optical disks such as Compact Disk Read Only Memory (CD-ROM), digital video disks (DVD), Magnetic-Optical Media, such as floppy disks, and hardware devices specially configured to store and execute program instructions, such as ROM, random access memory (RAM), flash memory, and the like. do. Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Therefore, the embodiments described in the present invention are not intended to limit the technical idea of the present invention but to explain, and the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

The present invention relates to a method of updating an advertisement identifier using user cookie information. Even when the advertisement identifier is initialized by the user, the collected information can be used by using the user identifier corresponding to the user cookie information. have.

In particular, when the user initializes the advertising identifier, all previous data collected through the matching of the user identifier value corresponding to the user cookie and the advertisement identifier may be used to prevent all collected user's behavior logs from becoming meaningless data. To be able.

100: terminal device 200: behavior log collection server
300: matching server 301: communication unit
302: user identifier receiving unit 303: advertisement identifier receiving unit
304: matching unit 400: DMP server
500: network

Claims (11)

Receiving, by the matching server, a user identifier corresponding to cookie information of the user generated in the Internet site from the behavior log collection server;
Receiving, by the matching server, the advertisement identifier of the user terminal from the behavior log collection server;
Matching, by a matching server, the received advertisement identifier and user identifier of the user terminal;
Including,
The user identifier is generated by the behavior log collection server. When a user identifier corresponding to the cookie information is previously generated, the user identifier is a newly generated user identifier when the user identifier corresponding to the cookie information is not generated. How to update the identifier using the user cookie.
The method of claim 1,
The matching may include: when the matching server matches the received advertisement identifier with the previously generated user identifier, changing the past advertisement identifier matching the previously generated user identifier to the current advertisement identifier;
Advertising identifier updating method using a user cookie, characterized in that the.
The method according to claim 1 and 2,
A matching server generating and managing a matching table by matching the received advertisement identifier with a user identifier;
Advertising identifier updating method using a user cookie, characterized in that it further comprises.
The method of claim 3,
Transmitting the generated matching table to a data management platform (DMP) server; More,
The matching table is configured to include one or more of the past advertisement identifier, the current advertisement identifier, the user identifier, the item, the item category, the item purchase date and time, the advertisement identifier updating method using a user cookie.
The method of claim 1,
The user cookie information and the advertisement identifier of the user terminal,
The method of claim 1, characterized in that collected from a hybrid application (Hybrid Application) installed in the user terminal.
Communication unit for transmitting and receiving data with at least one terminal device and the behavior log collection server through a communication network;
A user identifier receiving unit configured to receive a user identifier corresponding to cookie information of the user from a behavior log collection server;
An advertisement identifier receiver configured to receive an advertisement identifier of a user terminal from a behavior log collection server;
A matching unit for matching the user identifier with the advertisement identifier and generating and managing a matching table according to a matching result;
Including,
The user identifier is generated by the behavior log collection server. When a user identifier corresponding to the cookie information is previously generated, the user identifier is a newly generated user identifier when the user identifier corresponding to the cookie information is not generated. Matching server.
The method of claim 6, wherein the matching unit,
If the received user identifier is a previously generated user identifier, a matching unit configured to change and manage a past advertisement identifier matching the previously generated user identifier to a current advertisement identifier;
Matching server, characterized in that.
A terminal device accessing an internet site, generating cookie information, and including a unique advertisement identifier that can be initialized;
Collects cookie information generated in the terminal device and the advertisement identifier of the terminal device, and checks whether a user ID previously generated corresponding to the collected cookie information of the user exists. A behavior log collection server that transmits the user identifier to the matching server, and if not present, generates a user identifier corresponding to the cookie information of the user and transmits the user identifier to the matching server;
A matching server receiving a user identifier and an advertisement identifier from a behavior log collection server, matching the user identifier and the advertisement identifier, and generating and managing a matching table according to a matching result;
Ad identifier update system using a user cookie comprising a.
The method of claim 8, wherein the matching server,
And when the received advertisement identifier matches the previously generated user identifier, the past advertisement identifier matching the previously generated user identifier to the current advertisement identifier.
The system of claim 8, further comprising: a DMP server receiving a matching table from a matching server and recommending an item based on the matching table;
Ad identifier update system using a user cookie, characterized in that it further comprises.
A computer-readable recording medium having recorded thereon a program for executing the method of updating an advertisement identifier using the user cookie according to any one of claims 1 to 5.

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