KR20190094914A - System and method for the destination path management - Google Patents

Abstract

The present invention relates to a destination path management and, more specifically, provided is a device wherein a destination path in consideration to a user′s language and location is redirected, and a path manager can independently change the destination without changing the link embedded in other people′s webpage and content. In addition, the present invention relates to the destination path management system and method which can prevent the user who visits the destination from being visited and returned regardless of his/her language and region, or can prevent a new searching effort. The present invention comprises: a plurality of user terminals; one or more path manager terminals; a destination path management system; and a network.

Description

Destination route management system and method {SYSTEM AND METHOD FOR THE DESTINATION PATH MANAGEMENT}

The present invention relates to a destination corresponding to hyperlink information, and to a destination route management system and method for dynamically linking a destination based on a user's language, region, and country information.

A link is part of a web site that points to other resources, such as other HTML documents, text files, or PDFs. We use the a element, called an anchor, to navigate from one web page to another. All inline elements can be wrapped into a elements to make them anchor links. For example, <a href=“http://www.abc.com”> Destination </a> consists of one link and one destination. The target of the link can be the same page, or it can be the page of a new domain.

Recently, a web page of a shopping mall is linked with product information used for one-person media contents, dramas, and movies. However, regardless of region, country or language, they all go to specific content or web pages.

Vietnamese viewers watching Korean cosmetics videos should access Vietnamese shopping malls in Vietnam. The same is true for users who speak the same language from different countries, such as the United States, the United Kingdom, Australia, and South Africa. Ignoring the user's environment and linking to a specific web page is a loss of opportunity for the seller, and viewers must visit and revisit or search again regardless of their language and location.

A link has only one destination. It is a 1: 1 relationship. Even if the product is discontinued or the web page is deleted after the time has passed, the destination information is only forever, unless the link information is changed. To change the destination link You cannot change the new destination unless you directly change the link you have already created.

Recently, an automatic link generation system has been used. For example, YouTube, a video service provider, provides a space in which brief content information of a video can be written. The same destination is automatically created by simply inputting link information.

The present invention has been made in view of the above, and an object thereof is to provide a destination route management system and method in consideration of a language and a location of a user.

It is another object of the present invention to provide a destination route management system and method that can prevent a visitor returning to a destination, regardless of his or her language and region, or returning to a new search.

It is still another object of the present invention to provide a route manager, a route management system and method for managing a destination without changing the link information in a third party owned website or content by changing the destination in real time. .

Another object of the present invention is to provide a system and method for destination route management, which provides a company which sponsors moving image media contents to provide viewers with a means to facilitate purchase by accurately providing webpages and contents corresponding to their location, language, and the like. .

It is still another object of the present invention to provide a destination route management system and method that can provide customized content to a visitor by simultaneously providing link information and content received to a top destination manager.

The present invention for achieving the above object is a link information generator, a destination route generator; Link information receiver; And a destination redirector for redirecting the destination based on the user's language and location.

More specifically, a link information generator and a link information database for generating and storing link information for each web page, product, and content, comprising: a destination route generator and a destination route database for generating the generated link information and one or more destinations; It consists of. In addition, a link information receiver for receiving link information; And a destination redirector which extracts and retrieves language, region, and country information from the received link information and finally specifies a destination. And a destination path manager database for recording and managing information of a manager managing the destination path; and a destination history database for recording and managing the received link information and the destination path.

Meanwhile, in order to achieve the object of the present invention, a method for managing a destination route includes generating link information to be displayed on a departure web page; Setting a destination for each language and country; Extracting a language and a location of the user from the link information received when the user executes the link and searching for a destination; Redirection to the retrieved destination route; is configured.

According to the present invention, since a destination is set based on the language and location information of the webpage visitor, it is possible to provide a method for avoiding unnecessary visits to destinations in other countries.

According to the present invention, it is possible to provide a method for exposing a new product even when a sale item posted on a website, a blog and a video is discontinued and a destination is lost or a product change over time changes.

According to the present invention, the service provider can provide the latest guidance information to the target customer only by changing the destination or changing the content of the destination.

In addition, according to the present invention, the service provider can provide a method that the service provider can manage the destination on their own, without having to request to modify the content link information of others other than their own web page, content.

1 is a view showing a network interworking relationship between a destination route management system and a user terminal according to an embodiment of the present invention;
2 is a block diagram of a destination route management system according to an embodiment of the present invention;
3 is a flowchart illustrating a method of generating link and destination information to be inserted into a web page according to an embodiment of the present invention;
4 is a flowchart illustrating a method of designating a destination according to an embodiment of the present invention;
5 is a diagram illustrating 1: 1 designation of general link information and destination information according to an embodiment of the present invention;
6 is a diagram illustrating different destinations according to link information according to an embodiment of the present invention;
7 is a diagram illustrating a result of delivering additional information associated with link information to a final destination according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, a diagram illustrating a network interworking relationship between a destination route management system, a user terminal, and a route manager terminal according to an embodiment of the present invention. When the anchor is executed by clicking or tapping the link information of the web page accessed from the user terminal 30, the destination route management system 10 is reached via the wired / wireless internet network 20, and the link information and Redirection finds a new matching destination and assigns it to the final destination. The destination manager may manage the link information and the destination path managed by the path manager terminal 40 individually.

2 is a block diagram of a destination route management system according to an embodiment of the present invention.

The destination path management system 10 is connected to the link information generator 110 for generating specific link information, the destination path generator 120 for generating one or more destinations associated with the link information, and the destination path management system 10. The information is composed of a destination redirector 140 that extracts the language, region, and country information of the accessor from the link information receiver 130 and newly designates the searched destination.

In addition, the link information database 150 records and manages the link information to be inserted into the web page, a plurality of destination route database 160 associated with the link information, the destination route manager database 170 for managing the information of the route manager, the received link It consists of a destination history database 180 that records and manages web pages, access times, IPs, locations, languages, and destination routes.

Hereinafter, the web page object management method of the present invention will be described.

Link information including a unique link number for each web page, product, and content is recorded and managed in the link information database 150. One link information has one or more destinations and is distinguished from each other by accessor's language, location, content, and product. The registered destination route is recorded and managed in the destination route database 160. When the link is executed in the user terminal 30 and connected to the destination route management system 10, the user information such as the web page, the access time, the location, the language, and the like is extracted, and the link information, the language, and the position are obtained from the destination route database 160. Search for a destination with information and finally redirection it. If the destination search fails or does not exist, the final destination becomes the primary destination and is essential when generating the link information and the destination route. In addition, the received link information may be added to the searched destination route, and the final destination route may be redirected by adding content, related information, and detailed information related to the link information. The requested link information and the final destination route are recorded and managed in the destination history database 180. The link information is registered, changed and deleted by the path manager 40 having the authority registered in the destination path manager database 170. Record management in the destination path manager database 170 for recording and storing path manager information which is a service provider authorized to use the destination path management system 10.

3 is a flowchart illustrating a method of generating link and destination information to be inserted into a web page according to an embodiment of the present invention.

Anchor links for navigating to and browsing a particular web page are usually created with a 1: 1 designation. However, it is much more efficient for users of different languages to access web pages in their respective languages. This is especially true in shopping malls where products are purchased. Although purchases between large regions or countries, such as the United States and Russia, have many difficulties such as taxes, shipping, return, and cancellation, moving to a single uniform web page that ignores user characteristics is a loss of opportunity for the seller.

The person using the destination route management system subscribes to the system, receives the authority, and logs in (S310). Then, link information is generated for each specific web page, content, or product (S320), and a destination route that can specify 1: 1 for the link information is generated and recorded (S330). All routes can vary by language, location, product, and content.

If there are 10 products used in the cosmetic video, each destination route is generated for each product according to the user's language and the user's current location (region or country). It also registers a default route that can take you to the default route in case there aren't enough destinations to find it.

Usually, the web page path of a shopping mall is long, so it uses a lot of shortcuts. When the destination recording is completed, the short path to be written in the link information is output (S340).

4 is a flowchart illustrating a method of designating a destination according to an embodiment of the present invention.

When the user clicks or executes the link information inserted into the web page, the destination link information is received (S410).

The language and IP address of the user browser are extracted from the received user link information and access information, and the current location information is detected together (S420). You can use $ _SERVER ["HTTP_ACCEPT_LANGUAGE"] to extract the accessor's language. In addition, accessor information such as language, IP, and route can be obtained from $ _SERVER. Based on the link information, language, and location information of the accessor, the destination route database 160 searches for a matching destination route (S430), and redirects to the searched new destination (S440). If there is no searched destination, the default path of the received link information is redirected.

5 is a diagram illustrating 1: 1 designation of general link information and destination information according to an embodiment of the present invention.

So far, link information and destinations have a 1: 1 relationship. A link has only one destination. Even if the product is discontinued over time, even if the web page is deleted, it has only the destination information forever, unless the link information is changed. The actual example of FIG. 5 is a cosmetic demonstration video produced by Michelin phan, one of the world's leading media beauty creators, on November 9, 2013. It links to a shopping mall page that uses a number of cosmetics and can be purchased for each product, but many products have been discontinued or used without a destination.

Another example is when a product has been changed or upgraded. For example, if two colors are enlarged to six, the name of an existing color is changed.

In particular, the company sponsored by the video cannot be changed arbitrarily because the owner of the video does not own the video even if it wants to change the destination. This doesn't benefit the sponsors, the video owners, or the viewers. Sponsors cannot sell, video owners lose trust, and viewers visit unnecessary web pages.

6 is a diagram illustrating a destination route designation according to an embodiment of the present invention.

It provides links with product information of all the products used in the product review video of Korean cosmetic creator (creator), which has recently gained a lot of popularity abroad. In order for a foreign person to watch this video and go to a linked destination, two things must be considered. The first is user language information. Korean users must move to Korean shopping malls, and foreigners must move to shopping malls that match their languages, so that the conversion rate of purchases will be increased for the company sponsored by the video. That is, the destination should be applied first according to the language information. The other is the user's location information. For Japanese viewers in Japan, Japanese shopping malls in Japan will be best, and Chinese viewers in China will be best for Chinese shopping malls. Therefore, the final destination is effective to change the destination according to the viewer's location and language. In addition, even when a product is discontinued or a web page is changed, the link information that has already been set can be managed by changing the destination route without changing. As a result, route managers can manage destination routes independently from web page and video owners.

7 is a diagram illustrating a result of delivering additional information associated with link information to a final destination according to an embodiment of the present invention.

Links to <a herf=“http://www.wanna.vi/re/kPo3WQ”> wanna.vi/re/kPo3WQ </a> when linking to a shopping mall for product “A” in Hong Gil-dong's video The information “kPo3WQ” is a specific content of a specific web page, a shopping mall or a detail page for a specific product. This link information means a content or a web page, and includes the owner of the web page or the content owner, a product, and a language. Therefore, the service provider or the shopping mall of the final destination can secure the information of the influent and additionally provide a customized service according to the characteristics of the influent.

For example, if it comes from “Hong Gil Dong Video”, the destination shopping mall web page can be a more reliable site by preparing the same “Hong Gil Dong Video” to give intimacy to visitors.

In addition, a video commerce (v-commerce) that provides a review video of the same language user can be implemented according to the language of the inflower.

In the above, the present invention has been described by way of example. The terminology used herein is for the purpose of description and should not be regarded as limiting. Various modifications and variations of the present invention can be made in accordance with the above teachings. Therefore, unless otherwise stated, the present invention may be freely implemented within the scope of the claims.

10: destination route management system 20: wired and wireless Internet network
30: user terminal 40: path manager terminal
110: link information generator 120: destination route generator
130: link information receiver 140: destination redirector
150: link information database
160: destination route database
170: destination route manager database
180: destination history database

Claims (13)

A plurality of user terminals;
One or more path manager terminals;
A destination route management system managing a destination;
And a network for transmitting and receiving link information between the destination route management system, the user terminal, and the route manager terminal. In claim 1,
And a user terminal capable of recording link information registered in the destination route management system. The method of claim 1, wherein the destination route management system,
A link information generator for generating link information for accessing a web page;
A destination route generator for creating one or more destination routes associated with the specific link information;
A link information receiver for receiving link information sent from a user terminal;
A destination redirector that searches for and assigns a new destination that matches the received link information, the location and the language of the user terminal.
A link information database for recording and managing link information for each web page and product;
A destination route database for recording and managing a plurality of destination routes according to the received link information and language or location;
A destination path manager database that manages link information and information having authority to manage destination paths;
And a destination history database for recording and managing the received link information. The method of claim 3, wherein the managing of the destination route comprises:
1. The authorized destination route manager logging in to the destination route management system;
2. generating link information;
3. Registering a destination route different in destination according to the generated link information, language, and location;
4. Outputting the link information to be inserted into the user web page; destination route management method comprising a. The method of claim 3, wherein the specifying of the destination route comprises:
1. Receiving link information sent from a user terminal;
2. extracting language and location information from the received link information;
3. searching for a destination according to link information, language, and location;
4. Redirecting to the retrieved destination; destination route management method comprising a. In step 2 of claim 4,
Link information is an identifier representing the content and the product, the owner, content, language, and location, the destination path management method characterized in that it consists of a unique character that does not overlap. In paragraph 4 step 3,
A destination route management method comprising at least one destination route in one link information. In claim 7,
The destination route has a different destination according to the content and the product, the owner, the content, the language, and the location. In paragraph 3,
A destination route management method comprising: searching for a destination using language and location information extracted from received link information and access information. In claim 4,
Redirecting the retrieved destination route to the final destination. In claim 8, 9,
All link information has a default destination, if the destination route does not exist, the destination route management method characterized in that to redirect the default destination to the final destination. In paragraph 4 step 3, paragraph 5 step 4,
And registering content and specific information related to link information when registering the destination route. In claim 12,
A destination route management method comprising redirection of a destination route including link information, content, and specific information received in the found destination route.

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