KR20190072031A - Method for providing advertising sponsorship service of internet broadcast and apparatus using the same - Google Patents

Abstract

According to an embodiment of the present invention, provided are a method and device for providing an advertising sponsorship service for an Internet broadcast. The method comprises: a step of receiving broadcast data and advertisement data including identification information for a broadcast provider from a management server; a step of displaying the broadcast data and the advertisement data on a screen; a step of collecting advertisement participation data indicating an advertisement participation activity of a broadcast viewer in association with the advertisement data; a step of transmitting the collected advertisement participation data and the identification information to the management server; a step of receiving contribution data indicating advertising sponsorship contribution of the broadcast viewer determined based on the advertisement participation data from the management server; and a step of displaying the received contribution data on the screen. According to the present invention, a user can sponsor the broadcast provider through participating in an advertisement event.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a method and apparatus for providing an advertisement sponsoring service for an Internet broadcast,

The present invention relates to a method and apparatus for providing an advertisement sponsoring service for Internet broadcasting.

Generally, Internet broadcasting refers to a broadcasting medium that transmits broadcasting data through the Internet by combining communication and broadcasting with rapid diffusion of the Internet. Such an Internet broadcasting is expanding due to the increase in the spread of wireless Internet which can easily access to the Internet anywhere at any time, and the viewer who watches Internet broadcasting due to the increase in the usage population of smart phones, tablet PCs, notebooks, netbooks, The number of views on Internet broadcasting contents is rapidly increasing. As the number of viewers increases and the number of views on Internet broadcast content increases, interest in advertisements using Internet broadcasts is increasing. In the case of Internet advertisements, advertising costs are lower than those of advertisements through mass media such as TV There is an advantage to doing.

However, in the case of the Internet advertisement, some of the advertisement images are provided before the internet broadcasting contents are provided, and since the viewer views some of the advertisements and then skips the remaining advertisements and watches the broadcast contents, And it is difficult to actively participate in advertisement events.

Disclosure of Invention Technical Problem [8] The present invention provides a method and apparatus for providing an advertisement-sponsoring service for Internet broadcasting in order to solve the above problems.

Specifically, the present invention provides a method and apparatus for providing an advertisement sponsoring service for an Internet broadcast, which enables a user to actively participate in an advertisement event through sponsorship of an advertisement for a broadcast provider interested in the user will be.

The problems of the present invention are not limited to the above-mentioned problems, and other problems not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a method and apparatus for providing an ad sponsorship service for an Internet broadcast according to an embodiment of the present invention. A method of providing an advertisement sponsorship service for an Internet broadcast includes the steps of receiving advertisement data including identification information of broadcast data and a broadcast provider from a management server, displaying the broadcast data and the advertisement data on a screen, The method includes the steps of: collecting advertisement participation data indicating an advertisement participation activity of a broadcast viewer in association with advertisement data; delivering the collected advertisement participation data and the identification information to the management server; Receiving the contribution data indicating the advertisement sponsorship contribution of the broadcast viewer determined based on the advertisement contribution data, and displaying the received contribution data on the screen

According to an aspect of the present invention, there is provided an apparatus for providing an advertisement-sponsoring service for Internet broadcasting according to an embodiment of the present invention. An apparatus for providing an ad sponsorship service for an Internet broadcast includes a communication interface, a display, and a processor coupled to the communication interface and the display, the processor being operable to receive broadcast data and broadcast data from a management server via the communication interface And displaying the broadcast data and the advertisement data on the display, collecting advertisement participation data indicating an advertisement participation activity of a broadcast viewer in association with the advertisement data, Receiving the advertisement participation data and the identification information to the management server, receiving contribution data indicating the advertisement sponsorship contribution of the broadcast viewer determined based on the advertisement participation data from the management server, It is displayed on the display.

The details of other embodiments are included in the detailed description and drawings.

The present invention allows a user to sponsor a broadcast provider through participating in an advertisement event by participating in an advertisement event of an advertisement set by a broadcast provider while watching a broadcast of the broadcast provider.

In addition, the present invention not only informs the users who participated in the advertisement event but also other viewers whether or not the sponsor is sponsored by the user, can actively participate in the advertisement event to the viewers, Can be maximized.

The effects according to the present invention are not limited by the contents exemplified above, and more various effects are included in the specification.

1 is a schematic diagram for explaining an advertisement service providing system according to an embodiment of the present invention.
2 is a schematic diagram illustrating a user terminal according to an embodiment of the present invention.
3 is a schematic diagram illustrating a management server according to an embodiment of the present invention.
4 is a schematic view for explaining a broadcast providing apparatus according to an embodiment of the present invention.
5 is a schematic flowchart illustrating a method of providing an advertisement sponsoring service for Internet broadcasting in a user terminal according to an embodiment of the present invention.
6 is a schematic flowchart illustrating a method of providing an advertisement sponsoring service for Internet broadcasting in a management server according to an embodiment of the present invention.
FIGS. 7A and 7B are exemplary diagrams for explaining a method of setting an advertisement for service in a broadcast providing apparatus according to an embodiment of the present invention.
8A, 8B, 8C, 8D, 8E, 8F, 8G and 8H are illustrations for explaining a method of providing tax accounting information in a user terminal according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. It should be understood, however, that the invention is not limited to the disclosed embodiments, but is capable of many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

Although the first, second, etc. are used to describe various components, it goes without saying that these components are not limited by these terms. These terms are used only to distinguish one component from another. Therefore, it is needless to say that the first component mentioned below may be the second component within the technical spirit of the present invention.

Like reference numerals refer to like elements throughout the specification.

It is to be understood that each of the features of the various embodiments of the present invention may be combined or combined with each other partially or entirely and technically various interlocking and driving is possible as will be appreciated by those skilled in the art, It may be possible to cooperate with each other in association.

In this specification, BJ (Broadcasting Jockey) may be a broadcast provider including all persons who broadcast Internet. For example, BJ may include a broadcast streamer.

In this specification, an advertising product may include various types of goods or intangible goods associated with the advertisement. For example, a type of article refers to a product that consumers can trade in, such as food, clothing, and household appliances, which can be traded by the marketplace. Intangible goods include financials such as stocks and insurance, , Goods delivery, and the like. The advertising product may also include digital goods, such as games, applications, programs, and the like.

Various embodiments of the present invention will now be described in detail with reference to the accompanying drawings.

1 is a schematic diagram for explaining an advertisement service providing system according to an embodiment of the present invention.

Referring to FIG. 1, the broadcasting and advertisement sponsoring system includes at least one user terminal 100 of viewers watching Internet broadcasts, a management server 110 for managing broadcast and advertisement services, a broadcast service provider BJ for providing Internet broadcasts Device 120 and an advertisement server 130 of an advertisement enterprise such as an advertiser providing advertisement. Here, the broadcast and advertisement sponsoring system allows the BJ to view the advertisement as well as the broadcast to the viewers, and the sponsor sponsors the BJ according to various viewer's activities such as watching the advertisement or using the advertisement related content , And the sponsored result is displayed to all viewers who watch the broadcast of the corresponding BJ.

The at least one user terminal 100 may be a computer, a smart phone, a tablet PC, or the like, provided with an application for watching broadcasting, for providing a user interface so that a broadcast viewer can watch a broadcast of BJ on-line. The application can connect the management server 110 and the at least one user terminal 100 to each other. Broadcast viewers can communicate with other broadcast viewers online through an application while communicating with each other through a post area such as a chat window or a bulletin board, You can sponsor BJ through various activities. In particular, the at least one user terminal 100 may receive broadcast data from the broadcast service apparatus 120 or the management server 110, and may display the received broadcast data through a display. When BJ is set to provide an advertisement to broadcast viewers, the advertisement data for the advertisement selected by the BJ may be transmitted from the advertisement server 130 to the at least one user terminal 100. The advertisement data includes at least one of a graphic object (e.g., an advertisement banner) made up of an image, a text, an icon, and the like for the advertisement, address information of a web site showing detailed information about an advertisement event linked to the graphic object, Information.

The at least one user terminal 100 may collect advertisement participation data indicating an advertisement participation activity of the broadcast viewer related to the advertisement data and deliver the collected advertisement participation data to the management server 110 or the advertisement server 130. In particular, the at least one user terminal 100 collects advertisement participation data representative of the various participating activities of the broadcast viewer for the advertisement events related to the advertisement data, selects the displayed advertisement data, And may transmit the identification information to the management server 110. The advertisement event may include posting a message promoting the advertisement product through the SNS, reservation purchase of the advertisement product, purchase or download of the advertisement product, use of the advertisement product purchased or downloaded, and the like.

For example, in an advertisement participation activity of a broadcast viewer related to advertisement data, a broadcast viewer selects advertisement data, accesses a website through address information included in the advertisement data, posts an advertisement promoting advertisement product through SNS , Purchase or download a product from a connected web site, write a review of the purchased product, access the application when the downloaded product is an application, or access the application. As a result, the advertisement participation data can be classified into the following categories: the viewer selected the advertisement data, the details of access to the advertisement website, the details of the advertisement contents purchased or downloaded through the accessed website, The created details, the number of times the application is connected to the application when the purchased or downloaded product is an application, or the time used by connection.

The at least one terminal 100 receives the contribution data indicating the advertisement sponsorship contribution of the broadcast viewer to the BJ determined based on the advertisement participation data of the broadcast viewer from the management server 110 and transmits the received contribution data to the chat window or the bulletin board And the like can be displayed in the communication area between the broadcasting viewers. The contribution data may include graphical objects formed by a combination of at least one of text, image, icon, audio, video, etc. indicating the degree to which broadcast viewers have contributed to the BJ's ad revenue. For example, the contribution data may be an image that includes text such as " User A < RTI ID = 0.0 > 8 < / RTI >

According to various embodiments, when at least one terminal 100 is set up to provide an advertisement service to a broadcast viewer by a broadcast provider, the broadcast provider may request advertisement data related to the broadcast data even if the broadcast provider does not select an advertisement for the service And may transmit the information about the detected object together with the request for the advertisement data to the management server 110 or the advertisement server 130. [ For example, if a broadcaster provides a food-eating broadcast, at least one user terminal 100 may analyze the captured image of the broadcast data or broadcast data being displayed in the broadcast display area, Can be detected. In this case, at least one terminal 100 may transmit information about a food image or a trademark related to food to the management server 110 or the advertisement server 130. In various embodiments, when a broadcast provider provides a broadcast in which to play a game, at least one terminal 100 recognizes a text or broadcast image of a broadcast title to detect a game name, (110) or the advertisement server (130). When the advertisement data is received from the management server 110 or the advertisement server 130, the at least one user terminal 100 may display the received advertisement data in the advertisement display area.

In various embodiments, at least one user terminal 100 collects cumulative participation data indicative of the details of a broadcast audience using the advertisement product after displaying the contribution data according to the advertisement participation data on the first broadcast viewing screen, And may transmit the cumulative participation data to the management server 110. For example, cumulative participation data includes information on additional participation activities, such as when a broadcast viewer buys or downloads the article or leaves a rating for the article or writes a review after participating in the advertisement if the article is an article can do. If the advertisement product is an application (for example, a game), the cumulative participation data executes an application downloaded after the participant activity in which the broadcast viewer downloaded the application, and if the specific condition is satisfied using the executed application, For example, it may include information about additional participation activities, such as achieving a certain level. In this case, the at least one user terminal 100 may receive additional contribution data determined based on the cumulative participation data collected from the management server 110. When at least one user terminal 100 receives a request for viewing a live streaming broadcast of a corresponding broadcast provider from a broadcast viewer when the broadcast provider performs real-time streaming broadcast, the at least one user terminal 100 transmits a first broadcast It is possible to display the viewing screen and display the additional contribution data in a partial area of the first broadcast viewing screen. At least one user terminal 100 stores the received additional contribution data when the broadcast provider does not perform real-time streaming broadcasting, and then, when the broadcast provider performs next real-time streaming broadcast, It is possible to display the first broadcast viewing screen and display the additional contribution data in a part of the first broadcast viewing screen.

The management server 110 provides broadcast viewers with an online broadcast viewing area, a BJ and a communication area for communication between broadcast viewers, and provides a broadcast area for broadcasting and an advertisement service area for providing advertisements to broadcast viewers , And provides online advertising and business areas to advertising companies.

The management server 110 receives from the at least one user terminal 100 the advertisement participation data indicating the various activities of the viewer for the advertisement set by the BJ and the BJ identification information from the user terminal 100, To the user terminal 100, the contribution data indicating the advertisement sponsorship contribution of the broadcast viewer to the BJ corresponding to the identification information. Specifically, the management server 110 may receive information on the payment amount that the advertisement companies can pay to the BJ from the advertisement server 130 for various advertisement participation activities of the broadcasting viewer, and may store the information. The management server 110 can confirm the advertisement revenue that can be paid to the BJ from the advertisement companies based on the advertisement participation data received from the user terminal 100 and determine the advertisement sponsorship contribution based on the confirmed advertisement revenue . The information on the payment amount may be set differently for each advertisement participation activity of a broadcasting viewer. For example, an advertisement participation activity of a broadcast viewer may include an advertisement banner, an advertisement item through SNS, an advertisement item purchased or downloaded, a purchase item, a download item, or the like . In this case, the payment amount is a first amount that can be paid to the BJ when the broadcast viewer clicks the advertisement banner displayed on the broadcasting screen, a first amount that can be paid to the BJ if the broadcast viewer promotes the broadcast via the SNS A second amount, a third amount that is larger than the first amount and the second amount that can be paid to the BJ when the broadcast viewer uses the purchase or download of the advertisement item through the website linked to the advertisement banner, A first amount, a second amount, and a fourth amount larger than the third amount, which can be paid to the corresponding BJ when the downloaded advertisement product is used.

When the broadcast viewer clicks the advertisement banner, the management server 110 determines the advertisement sponsorship contribution of the broadcast viewer as the first contribution, and when the broadcast viewer promotes the advertisement sponsorship through the SNS, The advertisement contribution contribution is determined as the second contribution higher than the first contribution, and when the broadcast viewer purchases or downloads the product through the website linked to the advertisement banner, the advertisement sponsorship contribution of the broadcast viewer is determined as the first contribution and the second contribution And a fourth contribution higher than the first, second and third contributions if the broadcast viewer uses purchase or download. Also, without being limited to this, the user can continuously obtain the additional contribution by using the application or the game downloaded or downloaded by the broadcast viewer or the game. For example, a user can download a game and play a downloaded game. Then, when a certain condition is satisfied, for example, when a certain level is reached, an additional contribution can be obtained. The additional contribution obtained is the current

According to various embodiments, the management server 110 may receive broadcast data from the broadcast providing apparatus 120 and may transmit the received broadcast data to the at least one user terminal 100. In this case, the management server 110 may receive a request from the broadcast providing device for the advertisement selected for the service by the BJ. The management server 110 requests the advertisement data for the selected advertisement to the advertisement server 130. When the advertisement data is received in response to the request, the management server 110 transmits the advertisement data together with the broadcast data to at least one user terminal 100 .

According to various embodiments, the management server 110 may receive an object capable of requesting advertisement data from the at least one terminal 100, along with a request for advertisement data, to the advertisement server 130. For example, the object may include an image or a trademark for a particular product that has analyzed the captured image of broadcast data or broadcast data, at least one user terminal, or text of a particular item that analyzed the text of the broadcast title can do. The management server 110 may transmit a request for advertisement data related to the object to the advertisement server 130 together with information about the received object. When the advertisement data related to the object is received from the advertisement server 130, the management server 110 can deliver the received advertisement data to at least one user terminal 100.

In various embodiments, the management server 110 may receive cumulative participation data from at least one user terminal 100 after delivering contribution data to at least one user terminal 100, May determine the contribution data and deliver the determined contribution data to the at least one user terminal (100). Specifically, when the broadcast viewer performs two or more advertisement participation activities, the management server 110 receives the cumulative participation data in which the participation of the broadcast viewer is accumulated, Additional contribution data can be determined based on information about ad revenue by engagement activity. For example, when a broadcast viewer performs a first participation activity such as a game download, and a second participation activity in which a downloaded game is executed after the contribution data according to the first participation activity is displayed to achieve a specific level The management server 110 may forward additional contribution data corresponding to the second participation activity to the at least one user terminal 100. [

The broadcast providing apparatus 120 may transmit (e.g., broadcast) broadcast data to at least one user terminal 100 connected to the broadcast providing apparatus 120 at the request of the BJ. For example, the broadcasting service apparatus 100 records video signals inputted through a camera using a broadcasting platform (e.g., a broadcasting program or an application) for Internet broadcasting, and records the recorded video signals in real- To the user terminal (100).

The broadcast providing apparatus 120 may provide a user interface that allows the BJ to select an advertisement to be broadcast to the broadcast viewers at the time of broadcasting and to display the advertisement data for the selected advertisement on the screen of the user terminal of the broadcast viewers . For example, the user interface includes information such as a serviceable advertisement list, revenue per advertisement, service end date, remaining amount of advertisement that can be provided, etc., and includes buttons for selecting an advertisement to be served and for applying the selected advertisement can do. When an advertisement to be served is selected through the user interface, the broadcast providing apparatus 120 can transmit a request for the selected advertisement to the management server 110 or to the advertisement server 130. The request may include information for requesting the selected advertisement and identification information of the BJ. For example, when the advertisement data for the requested advertisement is received from the advertisement server 130, the broadcast providing device 120 may transmit the broadcast data and the identification information together with the received advertisement data to at least one user terminal 100 have.

The advertisement server 130 generates advertisement data at the request of the broadcast providing apparatus 120 or the management server 110 and transmits the generated advertisement data to the broadcast providing apparatus 120 or the management server 110, To the broadcast terminal 100 of FIG. For example, the advertisement server 130 may generate advertisement data including a graphic object for an advertisement, address information of a website indicating detailed information about an advertisement event, and identification information of a BJ.

According to various embodiments, the advertisement server 130 may receive a request for advertisement data from at least one user terminal or management server. The request may include object information for a particular product. For example, the object information may include information about an image or a trademark of a specific product analyzed by the captured image of broadcast data or broadcast data, or a text of a specific product analyzed for the text of the broadcast title And the like. The advertisement server 130 may search for an advertisement related to the object, and may transmit the advertisement data for the searched advertisement to at least one user terminal 100 or the management server 130.

2 is a schematic diagram illustrating a user terminal according to an embodiment of the present invention. 1 and 2, a user terminal 100 includes a communication interface 102, a memory 104, a display 106, and a processor 108. The communication interface 102,

The communication interface 102 connects the user terminal 100 so as to communicate with the external device. For example, the communication interface 102 may be connected to the management server 110, the broadcast providing apparatus 120, and the advertisement server 130 via a wired / wireless network, and may be connected to the management server 110 or the broadcast providing apparatus 120, And may receive advertisement data from the management server 110 or the advertisement server 130. [0050] Also, the communication interface 102 can receive the contribution data from the management server 110. [

The memory 104 may store various data for viewing the broadcast. For example, the memory 104 may store an application or program for viewing a broadcast, or store broadcast data or advertisement data received via the communication interface 102. [ The memory 104 may also store the contribution data received from the management server 110.

Display 106 may display various content (e.g., text, images, video, icons, banners or symbols, etc.) to a user. Specifically, the display 106 can display an execution screen such as an application or a program for viewing a broadcast, which is executed at the request of a broadcast viewer, or can display a connected web site screen by connecting to a web site for watching a broadcast. The display 106 can display the broadcast data or the advertisement data received via the communication interface 102 on an application execution screen or a partial area of the web site screen. For example, the advertisement data may be displayed so as to overlap with a part of the broadcast display area in which the broadcast data is displayed, or may be displayed in the vicinity of the broadcast display area. In various embodiments, the display 106 may include a touch screen, for example, a touch using an electronic pen or a portion of the user's body, a gesture, proximity, drag, swipe a sweep or a hovering input may be received.

The processor 108 is operably connected to the communication interface 102, the memory 104 and the display 106 and performs various commands for viewing the broadcast. Hereinafter, an operation for viewing a broadcast and participating in an advertisement event using an application for viewing a broadcast will be described.

The processor 108 executes an application for viewing a broadcast according to a request to execute an application and when receiving a request for viewing a broadcast, the processor 108 transmits the broadcast received from the management server 110 or the broadcast providing apparatus 120 through the communication interface 102 Data and advertisement data can be displayed on the application execution screen. For example, the application execution screen is a screen for viewing real-time streaming broadcasting. The application execution screen includes a first broadcast display area for displaying real-time streaming broadcast data, a first advertisement display area for displaying advertisement data, Lt; RTI ID = 0.0 > a < / RTI > In various embodiments, the advertisement display area may be partially overlapped with the broadcast display area, and the broadcast viewing screen may be displayed by omitting the chat area according to resolution or setting.

The processor 108 may collect advertisement participation data indicating an advertisement participation activity of the broadcast viewer related to the advertisement data and deliver the collected advertisement participation data to the management server 110 or the advertisement server 130. [ Specifically, the processor 108 collects activities such as selecting the advertisement data, promoting the advertisement product through the SNS, purchasing or downloading the advertisement product, using the purchased or downloaded advertisement product, etc., And can be collected as advertisement participation data. For example, when an input for selecting advertisement data is received by a broadcast viewer, the processor 108 accesses the corresponding web page using the web page address information included in the advertisement data, and displays the accessed web page screen 106). The web page screen may include at least one of a name, an image, an advertisement event content, purchase information or download information for an advertisement product. In various embodiments, the processor 108 may simultaneously display a broadcast viewing screen and a web page screen on a display 106 using a picture in picture (PIP) scheme. The processor 108 may transmit information indicating that the advertisement data is selected by the broadcast viewer to the management server 110 together with the identification information on the BJ that the broadcast viewer is viewing as advertisement participation data. In addition, the processor 108 may be configured to allow the broadcast viewer to post articles for promoting the advertisement product through the SNS, to create a review of the advertisement product that the broadcast viewer purchases or downloads, to purchase or download, When the downloaded product is an application, it collects the activities used as an advertisement participation data by accessing the application or after the connection, and transmits the collected advertisement participation data and the identification information about the BJ being viewed by the broadcast viewer to the management server 110 or the advertisement server 130 ). ≪ / RTI >

The processor 108 receives the contribution data indicating the advertisement sponsorship contribution to the BJ according to the advertisement participation data of the broadcast viewer from the management server 110, displays the received contribution data superimposed on a part of the application execution screen, Area can be displayed. For example, processor 108 may include text (e.g., " User 1 presents four adverts! &Quot;), icons, and / or other information indicative of information contributed to BJ along with broadcast viewer's identification information (e.g., nickname, Contribution data including images and the like can be displayed in the chat area.

In various embodiments, the processor 108 receives the view broadcast data again from the management server 110 in response to a request to view the last broadcast of the BJ, and displays the received view broadcast data in the broadcast display area of the application execution screen can do. For example, the application execution screen may include a second broadcast display area for displaying broadcast data again, a second advertisement display area for displaying advertisement data, You can include a post area where you can upload / display posts from broadcast viewers (e.g., comments). When the BJ sets an advertisement for service, the processor 108 can receive the advertisement data from the management server 110 or the advertisement server 130 and display the received advertisement data in the advertisement display area. When the advertisement data displayed in the advertisement display area is selected by the broadcast viewer, the processor 108 accesses the website related to the advertisement using the web page address information included in the selected advertisement data, and displays the connected web page screen have. The processor 108 may collect information indicating that a broadcast viewer selects advertisement data as advertisement participation data. When operations such as posting an advertisement for promoting an advertisement item through the SNS, purchasing or downloading an advertisement item, and the like are performed by the broadcast viewer, the processor 108 may collect information on the actions as advertisement participation data. The processor 108 may transmit the collected advertisement participation data and the identification information of the BJ to the management server 110.

When the contribution data determined according to the advertisement participation data is received from the management server 110 via the communication interface 102, the processor 108 can display the received contribution data in the posting area. For example, the processor 108 may display contribution data including text such as " User 1 presents four adverts! &Quot; with identification information such as a broadcast viewer's nickname or ID.

In various embodiments, when the user accesses the web page and then connects to the web page again after the broadcast ends or the broadcast ends, when the user performs an operation such as purchasing or downloading the advertisement item through the web page, May collect information about these operations as advertisement participation data and transmit the collected information to the management server 110 or the advertisement server 130. In this case, the processor 108 may receive the contribution data determined in accordance with the advertisement participation data from the management server 110 and store it in the memory 104. [ The processor 108 displays a broadcast viewing screen to watch the next live streaming broadcast of the BJ at the request of the broadcast viewer, displays the stored contribution data over a part of the first broadcast viewing screen, Can be displayed. Further, the additional contribution obtained by using the downloaded application or game may be accumulated and displayed, or may be displayed to be superimposed on a part of the first broadcast viewing screen or displayed in the dialog display area at the next live streaming broadcast of the BJ.

Although the contribution data is displayed in the chat area of the application execution screen in various embodiments, the contribution data may be displayed in a pop-up format in a part of the first broadcast viewing screen.

In various embodiments, the processor 108 displays the contribution data according to the advertisement participation data on the first broadcast viewing screen, collects the cumulative participation data indicating the usage details when the broadcast viewer has the details using the advertisement product, And transmits the cumulative participation data to the management server 110. For example, when a broadcast viewer performs a first participation activity in which a game is downloaded, and after the contribution data corresponding to the first participation activity is displayed, a second participating activity in which a broadcast viewer performs a downloaded game to achieve a specific level In addition, the processor 108 may pass cumulative participation data to the management server 110 indicating that the broadcast viewer is performing the second participation activity. When the additional contribution data determined based on the cumulative participation data is received from the management server 110, when the broadcast provider performs a real-time streaming broadcast, if the request for real-time streaming broadcast viewing is received from the broadcast viewer, The additional contribution data can be displayed on a part of the first broadcast viewing screen displayed. If the broadcast provider does not perform live streaming broadcast, the processor 108 stores the received additional contribution data in the memory 104 and then broadcasts the live streaming broadcast of the broadcast provider from the broadcast viewer, When the request for viewing is received, the first broadcast viewing screen can be displayed and the additional contribution data can be displayed in a part of the first broadcast viewing screen.

3 is a schematic diagram illustrating a management server according to an embodiment of the present invention. 1 to 3, the management server 110 includes a communication interface 112, a memory 114, and a processor 116. [

The communication interface 112 connects the management server 110 so as to communicate with the external device. For example, the communication interface 112 may communicate with at least one user terminal 100, the broadcast providing apparatus 120, and the advertisement server 130 through a wired / wireless network to transmit / receive various data. In detail, the communication interface 112 receives information on an advertisement that the BJ wants to serve when broadcasting from the broadcast providing apparatus 120, and transmits the received information to the advertisement server 130, And transmits the advertisement data to the at least one user terminal 100 together with the broadcast data received from the broadcast providing apparatus 120 when the advertisement data is received in response to the request . The communication interface 112 may also receive advertisement participation data for an advertisement from at least one user terminal 100 or may convey contribution data to at least one user terminal 100. [

The memory 114 may store various data used for BJ's broadcast and advertisement management. For example, the memory 114 may store broadcast data, advertisement data, advertisement participation data, and contribution data received via the communication interface 112. In addition, the memory 114 may store advertisement setting information received from the broadcast providing apparatus 120, and may store advertisement payment information received from the advertisement server 130 to determine the advertisement sponsorship contribution of the broadcast viewer.

Processor 116 is operatively coupled to communication interface 112 and memory 114 and carries out various instructions for communicating broadcast data and advertisement data or determining contribution data according to ad participation data. Hereinafter, operations for transmitting broadcast data and advertisement data or determining contribution data according to advertisement participation data will be described in detail.

The processor 116 may receive an advertisement provision request for servicing the advertisement to the broadcast viewers on broadcast from the broadcast providing apparatus 120 via the communication interface 112. [ The advertisement providing request may include information on the advertisement selected by the BJ and identification information of the BJ. The processor 116 may communicate the request for advertisement data for the selected advertisement to the advertisement server 130 along with the identification information of the BJ. When the advertisement data is received from the advertisement server 130, the processor 116 transmits the received advertisement data to the broadcast providing apparatus 120 or transmits the advertisement data together with the broadcast data received from the broadcast providing apparatus 120 to at least one To the user terminal (100).

When the advertisement participation data of the broadcasting viewer for the advertisement is received from at least one user terminal 100, the processor 116 may determine the advertisement sponsorship contribution of the broadcasting viewer for the advertisement based on the received advertisement participation data. Specifically, the processor 116 receives advertisement payment information for each advertisement from the advertisement server 130, and determines the contribution of the broadcast viewer to the advertisement revenue of the BJ using the received advertisement payment information and advertisement participation data . For example, if the broadcast viewer clicks on the advertisement banner and the broadcast viewer posts a message promoting the advertisement product through the SNS, the processor 116 may determine that the broadcast viewer has selected the product through the website linked to the advertisement banner In the case of purchasing or downloading, in the case where the broadcast viewer uses the purchased or downloaded advertisement product, the advertisement revenue amount provided by the advertisement company to the BJ side is confirmed through the advertisement fee payment information, Advertiser contribution contribution can be determined. When the broadcast viewer clicks the advertisement banner, the processor 116 determines the advertisement contribution contribution of the broadcast viewer as the first contribution, and if the broadcast viewer posts the advertisement for the advertisement product through the SNS, The sponsorship contribution is determined to be a second contribution higher than the first contribution, and when the advertisement product is purchased or downloaded through the website linked to the advertisement banner, the advertisement sponsorship contribution of the broadcast viewer is higher than the first contribution and the second contribution 3 contribution, and if the broadcast viewer uses the purchased or downloaded advertisement product, the advertisement sponsorship contribution of the broadcast viewer can be determined as the fourth contribution higher than the first, second, and third contributions.

The processor 116 may then communicate the contribution data to the at least one user terminal 100 indicating the determined ad participation contribution. For example, the contribution data may include text, images, icons, or the like, indicating identification information of broadcast viewers and information contributed by the broadcast viewer to the BJ's advertising revenue.

In various embodiments, the processor 116 may receive cumulative participation data from at least one user terminal 100, determine additional contribution data based on the received cumulative participation data, and send the determined contribution data to at least one user terminal 100. [ (100). For example, if advertisement participation data for a first participating activity from which a broadcast viewer has downloaded a game from at least one user terminal 100 is received, the processor 116 transmits the contribution data corresponding to the first participating activity to at least one To the user terminal (100). When the broadcast viewer subsequently executes the downloaded game to perform the second participation activity that achieves the specific level, the processor 116 additionally receives the cumulative participation data for the second participation activity from the at least one user terminal 100 Determine the additional contribution data based on the received cumulative participation data, and deliver the determined contribution data to the at least one user terminal 100.

4 is a schematic view for explaining a broadcast providing apparatus according to an embodiment of the present invention. 1 to 4, a broadcast providing apparatus 120 includes a communication interface 122, a memory 124, a display 126,

The communication interface 122 connects the broadcast providing apparatus 120 so as to communicate with the external apparatus. For example, the communication interface 122 may be coupled to at least one user terminal 100, a management server 110, and an advertisement server 130 via a wired / wireless network, and broadcast to at least one user terminal 100 Data can be transmitted (or broadcast). The communication interface 122 may also transmit advertisement setting information to the management server 110 or the advertisement server 130 or may receive the advertisement data from the management server 110 or the advertisement server 130. [

The memory 124 may store various data for Internet broadcasting. For example, the memory 124 may store applications or programs for Internet broadcasting, or store broadcast data or advertisement data.

The display 126 may display various content to the user. Specifically, the display 126 may display an application execution screen for Internet broadcasting. Display 126 may also display a user interface for setting up BJ to provide advertisements to broadcast viewers upon broadcast.

The processor 128 may execute an application for Internet broadcasting and display an application execution screen on the display 126 at the request of the BJ. The processor 128 may request the broadcast viewer to provide an advertisement service when displaying the BJ broadcast, and may display a user interface for selecting an advertisement to be served. When an advertisement to be served by the BJ is selected through the user interface, the processor 128 requests the advertisement server 130 for advertisement data of the selected advertisement. When the advertisement data is received from the advertisement server 130, May be stored in the memory 126. When the broadcasting of the BJ starts, the processor 128 transmits advertisement data including the BJ identification information to the management server 110 via the communication interface 122 or transmits the advertisement data to at least one user terminal 100 .

In various embodiments, the processor 128 may communicate the BJ identification information with the information about the selected advertisement to the management server 110, and may transmit the broadcast data to the management server 110 when the broadcast of the BJ starts. In this case, the management server 110 transmits the advertisement information to the advertisement server 130 together with the advertisement information received from the broadcast providing apparatus 120, and when the advertisement data for the advertisement is received from the advertisement server 130 The management server 110 may transmit the advertisement data including the broadcast data received from the broadcast providing apparatus 120 and the identification information of the BJ to at least one broadcasting terminal 100. [

5 is a schematic flowchart illustrating a method of providing an advertisement sponsoring service for Internet broadcasting in a user terminal according to an embodiment of the present invention.

1 to 5, advertisement data including identification information on broadcast data and a broadcast provider is received from the management server 110 (S500), and broadcast data and advertisement data are displayed (S510). The advertisement participation data indicating the advertisement participation activity of the broadcast viewer related to the advertisement data is collected in step S520, and the collected advertisement participation data and the identification information are transmitted to the management server 110 in step S530. The contribution data indicating the contribution contribution of the broadcast viewer determined based on the advertisement participation data from the management server 130 is received (S540), and the received contribution data is displayed (S550).

6 is a schematic flowchart illustrating a method of providing an advertisement sponsoring service for Internet broadcasting in a management server according to an embodiment of the present invention.

1 to 6, the broadcast data received from the broadcast providing apparatus 120 and the advertisement data received from the advertisement server 130 are transmitted to the user terminal 100 (S600), and the broadcast data received from the user terminal 100 The advertisement participation data and the identifier of the advertisement provider are received (S610). The contribution contribution of the broadcast viewer to the broadcast provider is determined based on the received advertisement participation data at step S620, and the contribution data indicating the determined contribution contribution of the advertisement is transmitted to the user terminal 100 at step S630.

FIGS. 7A and 7B are exemplary diagrams for explaining a method of setting an advertisement for service in a broadcast providing apparatus according to an embodiment of the present invention.

1 to 4, 7A, and 7B, a method of setting an advertisement to provide a broadcast viewer with an advertisement in a broadcast provider in a broadcast provider will be described in detail. Hereinafter, an example will be described in which an application for Internet broadcasting is provided in a mobile device capable of Internet broadcasting, and an advertisement is set in order to provide an advertisement service upon broadcasting using an application executed after an application is executed by a broadcasting provider .

Referring to FIG. 7A, the broadcast providing apparatus 120 may execute a broadcast application and display an application execution screen 700 in response to a request from the BJ. The application execution screen 700 may include a broadcasting display area 702 for displaying broadcasts to be transmitted and a setting area 704 for broadcasting setting and advertisement setting. The setting area 704 includes a first button 706 corresponding to a function for starting broadcasting, a second button 706 corresponding to a function for starting the recording (e.g., a recording start button) 708) and a third button (e.g., an advertisement setting button) 710 corresponding to a function for providing an advertisement service on a broadcast basis.

When an input for selecting the third button 710 is received by the BJ, the broadcast providing apparatus 120 may display a user interface 712 for setting an advertisement as shown in FIG. 7B. For example, the user interface 712 may be displayed in a pop-up format. The user interface 712 includes information 714 indicating a list of services that can be serviced, information 716 indicating revenue for each advertisement, icons 718 for selecting an advertisement to be served, And a button (e.g., an apply button) 720 for setting a provision. For example, when an icon for selecting an advertisement for 'H food' is selected (722) and an apply button 720 is selected, the broadcast providing apparatus 120 transmits' H To the management server 110, a message for requesting a service for advertisement for 'food'. The management server 110 requests the advertisement data for the 'H food' selected by the advertisement server 130 and receives the advertisement data for the 'H food' from the advertisement server 130 in response to the request have. When the broadcast data is received from the broadcast providing apparatus 120, the management server 110 transmits the advertisement data for the 'H food' together with the received broadcast data to the user terminal 100, BJ can sponsor advertising revenue through a variety of participatory activities on the service advertisement.

8A, 8B, 8C, 8D, 8E, 8F, 8G and 8H are illustrations for explaining a method of providing tax accounting information in a user terminal according to an embodiment of the present invention.

A method of providing an advertisement sponsoring service will be described in detail with reference to Figs. 1 to 4, 8A, 8B, 8C, 8D, 8E, 8F, 8G and 8H. Hereinafter, the user terminal 100 executes an application for viewing a broadcast and receives a broadcast viewing and advertisement service using the executed application.

When an application for viewing a broadcast is executed according to a user's request and a selection for viewing a live streaming broadcast for a specific BJ is input, the user terminal 100 displays a first broadcast viewing screen 800 ) Can be displayed. The first broadcast viewing screen 800 includes a first broadcast display area 802 for displaying real-time streaming broadcast data, a first advertisement data display area 804 for displaying advertisement data, and a second advertisement display area 805 for communicating with other broadcast viewers Region 806. [0031] The dialog area 806 includes a dialog display area for displaying dialogue of broadcast viewers and a dialogue input area for receiving input for a dialogue. The advertisement data displayed in the first advertisement display area 804 includes a text (e.g., a BJ sponsored advertisement) 808 indicating that the advertisement is sponsoring the BJ, an image icon 810 A text (e.g., ABC game pre-reservation) 812 for indicating an advertisement event, and a button (e.g., a detailed view button) 814 corresponding to a function of accessing a detailed information web page for an advertisement event. In various embodiments, the first broadcast viewing screen 800 may display a first advertisement display area 804 for displaying advertisement data in a part of the first broadcast display area, as shown in FIG. 8B. In such a case, the first advertisement display area 804 may include an image icon 816 for an advertisement-related article and text 818 corresponding to a function for accessing a web page for an advertisement event.

When an input for selecting the detail view button 814 of FIG. 8A or the text 818 of FIG. 8B is received from the broadcast viewer, the user terminal 100 displays the web page screen 820 for the advertisement event as pop- it can be displayed in a pop-up format so as to be superimposed on a part of the first broadcast viewing screen 800. The web page screen 820 may include information related to a name, an image, a type, an evaluation and a review of a product (e.g., ABC game) and a button 822 corresponding to a function for downloading a product. In various embodiments, the user terminal 100 may use the PIP scheme to display the first broadcast display screen 800 and the web 818 using the PIP method when an input for selecting the detail view button 814 of FIG. 8A or the text 818 of FIG. The page screen 820 may be displayed at the same time. Here, the user terminal 100 may display the dialog display area 824 in which the dialog is displayed so as to overlap with a part of the first broadcast display area 802. [ In various embodiments, the dialog display area 824 may be partially transparent so that the first broadcast display area 802 is visible.

When the input for selecting the button 822 or 826 for downloading the game file (or application) of the ABC game is received from the user while the web page screen 820 is displayed, the user terminal 100 provides the game The game server may request downloading of the game file and install the game file when the game file is received from the game server. In this case, the user terminal 100 may collect information indicating installation of the game file and transmit the collected information to the management server 110.

Upon receiving a request to execute the installed game file from the user, the user terminal 100 can display the game execution screen by executing the game file. At this time, the broadcast viewing application may be driven in the background or may be terminated upon the user's request to execute the game file. When the user performs a game activity such as level-up or 1-hour game, the user terminal 100 may continuously collect information indicating the activity of the user and transmit the collected information to the management server 110.

Referring to FIG. 8E, the user terminal 100 receives the contribution data indicating the advertisement sponsorship contribution determined based on the advertisement participation data from the management server 110 and displays the first broadcast viewing screen (FIG. 8B) as the text 828 or the image 830 800). ≪ / RTI > For example, the contribution data includes graphical objects such as text or images, and text (e.g., user 3 presented four pre-booked ABC game adverbons in the dialog display area of dialog area 806) ) 828 or superimposed on a partial area of the first broadcast viewing screen 800 to be displayed as an image 830 containing text (e.g., the user 3 presents 4 ABC game pre-booked adverbons!) . In various embodiments, the contribution data may be displayed on the broadcast viewing screen as well as the user terminal 100, as well as to user terminals of broadcast viewers who are watching the broadcast. In various embodiments, the contribution data may be displayed in both the text 832 and the image 834 in the dialog display area of the first dialog area 806, as shown in FIG. 8F.

Referring to FIG. 8G, the user terminal 100 may display a second broadcast viewing screen 836 for a specific BJ when a selection for viewing a replay broadcast for a specific BJ is input. The second broadcast viewing screen 836 includes a second broadcast display area 838 for displaying broadcast data, a second advertisement data display area 842 for displaying advertisement data, A post area 840 can be included. In various embodiments, the second advertisement data display area 842 may be overlaid on a portion of the second broadcast display area 838. [ The second advertisement data display area 842 may include an image icon 844 for an advertisement related article and text 846 corresponding to a function of accessing a detailed information web page for an advertisement event.

When an input for selecting the text (for example, ABC game reservation) in FIG. 8G is received from the broadcast viewer, the user terminal 100 displays a detailed information web page screen for the advertisement event, After collecting information on the activity, the collected information and the identification information of the BJ may be transmitted to the management server 110 as advertisement participation data.

When the contribution data is received from the management server 110, the user terminal 100 may display the image 848 in a part of the bulletin area 840 as shown in FIG. 8H. The image 844 may include an icon 850 containing an ABC game and text 852 such as " User 1 presents 12 ABC game pre-booked adverts! &Quot;.

As described above, according to the present invention, a user participates in an advertisement event of an advertisement set by a broadcast provider while watching a broadcast provider's broadcast, so that a user can sponsor a broadcast provider through participating in an advertisement event.

In addition, the present invention not only informs users who participated in an advertisement event but also other viewers whether or not the user is sponsored by the sponsor, can actively participate in the advertisement event, thereby maximizing the advertisement effect of the company and the advertisement profit effect of BJ .

The apparatus and method according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, and the like, alone or in combination.

Program instructions to be recorded on a computer-readable medium may be those specially designed and constructed for the present invention or may be available to those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Includes hardware devices specifically configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like. The above-mentioned medium may also be a transmission medium such as a light or metal wire, wave guide, etc., including a carrier wave for transmitting a signal designating a program command, a data structure and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the embodiments of the present invention have been described in detail with reference to the accompanying drawings, it is to be understood that the present invention is not limited to those embodiments and various changes and modifications may be made without departing from the scope of the present invention. . Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. Therefore, it should be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

100: at least one user terminal
110: management server
120: Broadcasting device
130: Advertisement server

Claims (16)

Receiving advertisement data including identification information for a broadcast provider and broadcast data from a management server;
Displaying the broadcast data and the advertisement data on a screen;
Collecting advertisement participation data indicating an advertisement participation activity of a broadcast viewer in association with the advertisement data;
Transmitting the collected advertisement participation data and the identification information to the management server;
Receiving contribution data indicating the advertisement sponsorship contribution of the broadcast viewer determined based on the advertisement participation data from the management server; And
And displaying the received contribution data on the screen. ≪ Desc / Clms Page number 19 > The method of claim 1,
And the real-time streaming broadcast data or the re-viewed broadcast data of the broadcast provider,
The advertisement data includes:
Further comprising at least one graphic object for an advertisement selected by the broadcast provider and address information of a web page indicating detailed information about the advertisement event. 3. The method of claim 2,
Receiving a selection of the advertisement data from the broadcast viewer; And
And accessing the web page using the address information of the web page and displaying a connection screen of the web page. 3. The method of claim 2, wherein collecting advertisement participation data comprises:
And storing information indicating a history of participation of the broadcast viewer in the advertisement event. 3. The method of claim 2, wherein the step of displaying the broadcast data and the advertisement data on the screen comprises:
Receiving a request to view a live streaming broadcast of the broadcast provider from the broadcast viewer;
Displaying a first broadcast viewing screen for viewing the live streaming broadcast according to the request; And
And displaying the broadcast data and the advertisement data on the first broadcast viewing screen,
Wherein the first broadcast viewing screen comprises:
A first broadcast display area for displaying the real-time streaming broadcast data, a first advertisement display area for displaying the advertisement data, and a dialog area for a dialog between broadcast viewers watching the live streaming broadcast of the broadcast provider, A method of providing advertising sponsorship services for broadcasting. 6. The method according to claim 5,
The method of claim 1, further comprising the step of: displaying the first broadcast display area on the display screen. 6. The method of claim 5, wherein the step of displaying the received contribution data on the screen comprises:
And displaying the contribution data to be superimposed on a partial area of the first broadcast viewing screen. 6. The method of claim 5, wherein the step of displaying the received contribution data on the screen comprises:
And displaying the contribution data in the conversation area. ≪ Desc / Clms Page number 19 > 3. The method of claim 2, wherein the step of displaying the broadcast data and the advertisement data on the screen comprises:
Receiving a request from the broadcast viewer to watch a broadcast of the broadcast provider again;
Displaying a second broadcast viewing screen for viewing the replay broadcast according to the request; And
And displaying the broadcast data and the advertisement data on the second broadcast viewing screen,
Wherein the second broadcast viewing screen comprises:
A second advertisement display area for displaying the advertisement data, and a bulletin area for registering and displaying the bulletin of the broadcast viewer, the advertisement sponsoring service for the Internet broadcast is a service providing service for the Internet broadcast, How to provide. 9. The method of claim 8, wherein the step of displaying the received contribution data on the screen comprises:
And displaying the contribution data in the bulletin area. ≪ Desc / Clms Page number 19 > 3. The method of claim 2,
Storing the received contribution data when the broadcast of the broadcast provider ends after receiving the contribution data;
Displaying a first broadcast viewing screen when a request to view a next real-time streaming broadcast of the broadcast provider is received from the broadcast viewer; And
And displaying the contribution data on a partial area of the first broadcast viewing screen. Communication interface;
display; And
And a processor coupled to the communication interface and the display,
The processor comprising:
Receiving advertisement data including identification information on broadcast data and a broadcast provider from a management server through the communication interface,
Displaying the broadcast data and the advertisement data on the display,
Collecting advertisement participation data indicating an advertisement participation activity of a broadcast viewer in association with the advertisement data,
Transmits the collected advertisement participation data and the identification information to the management server,
Receiving contribution data indicating the advertisement sponsorship contribution of the broadcast viewer determined based on the advertisement participation data from the management server,
And displaying the received contribution data on the display. Receiving setting information for a broadcast-time advertisement service from a broadcast-providing device;
Receiving advertisement data related to the advertisement service from an advertisement server based on the setting information;
Transmitting advertisement data including the broadcast data and the identification information of the broadcast provider from the broadcast providing apparatus to the user terminal;
Receiving advertisement participation data from the user terminal together with the identification information;
Determining an advertisement sponsorship contribution indicating a contribution of a broadcast viewer to an advertisement revenue of a broadcast provider corresponding to the identification information based on the advertisement participation data; And
And transmitting contribution data indicating the contribution contribution of the advertisement to the user terminal. The method according to claim 1,
Further comprising the step of receiving advertisement cost payment information for each advertisement from the advertisement server,
Confirming the advertisement revenue of the broadcasting provider based on the advertisement participation data and the advertisement payment information; And
And determining an advertisement sponsorship contribution of the broadcast viewer to the broadcast provider based on the identified advertisement revenue. Communication interface;
Memory; And
And a processor coupled to the communication interface and the memory,
The processor comprising:
Receiving configuration information for a broadcast-time advertisement service from the broadcast-providing device through the communication interface,
Receiving advertisement data related to the advertisement service from an advertisement server based on the setting information,
Transmitting advertisement data including broadcast data and identification information for a broadcast provider from the broadcast providing device to a user terminal,
Receiving advertisement participation data from the user terminal together with the identification information,
Determining an advertisement sponsorship contribution indicating a degree to which a broadcast viewer contributes to advertisement revenue of the broadcast provider corresponding to the identification information based on the advertisement participation data,
And transmits contribution data indicating the advertisement sponsorship contribution to the user terminal. Receiving advertisement data including broadcast data and identification information for a broadcast provider from a management server,
Displaying the broadcast data and the advertisement data on a screen,
Collecting advertisement participation data indicating an advertisement participation activity of a broadcast viewer in association with the advertisement data,
Transmits the collected advertisement participation data and the identification information to the management server,
Receiving contribution data indicating the advertisement sponsorship contribution of the broadcast viewer determined based on the advertisement participation data from the management server,
And displaying the received contribution data on the screen. The computer-readable recording medium according to claim 1,

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