KR20190048044A - Apparatus and method for providing advertising service - Google Patents

Abstract

Disclosed are an advertisement service providing device and an advertisement service providing method. According to an embodiment of the present invention, a server for providing an advertisement service by using a platform formed for the advertisement service includes: a processor receiving a request for the selection of an advertisement service to be included in a medium from a medium purchaser and receiving a request for bidding for the selection of the advertisement service from at least one advertiser in accordance with the request for the selection of the advertisement service to receive the medium advertisement service data from a selected advertiser if the advertiser is selected in accordance with the request for bidding for the selection of the advertisement service and then providing payment service data for the advertisement service to the selected advertiser to transmit a control command for producing and servicing a medium including the received advertisement service data if payment is completed in accordance with the payment service data; and a database storing various requests and data received by the processor. Therefore, the present invention is capable of increasing user convenience and satisfaction in regard to advertisement services.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement service providing apparatus and an advertisement service providing method,

The present invention relates to an advertisement service providing apparatus and an advertisement service providing method, and more particularly, to an advertisement service providing method based on an advertisement service platform provided by the advertisement service providing apparatus.

In the current era, usually when an advertiser places an order, the ad agency receives an order to produce an advertisement content corresponding to the intention or intention of the advertiser and receives the approval of the advertiser to receive the advertisement, such as a newspaper, a periodical, Are being served in the same online medium format.

However, this type of advertisement service is merely that the advertiser simply provides one-sided advertisement contents through an online or offline medium, and the actual consumer can not use such advertisement with another device or associate with a specific place or a specific event As a result, the effectiveness of the advertisement service is deteriorated and it is difficult to appropriately appeal the advertisement object to the consumer's situation.

In addition, the system of the advertisement service itself is focused only on providing the advertisement contents for a specific advertisement object offline or online, and thus it is difficult to solve the above problems.

In order to solve the above problems, it is an object of the present invention to provide an advertisement service platform to users who desire an advertisement service using an advertisement medium.

Another object of the present invention is to enable users to receive advertisement services suitable for a site or an event through an advertisement service platform.

It is another object of the present invention to provide an advertisement service platform in which users are not restricted in time, place, and situation in receiving an advertisement service, but can receive additional feedback on the advertisement service provision .

The technical problem to be solved by the present invention is not limited to the above-described technical problems and other technical problems which are not mentioned can be clearly understood by those skilled in the art from the following description .

In order to solve the above problems, it is an object of the present invention to provide an advertisement service platform to users who desire an advertisement service using an advertisement medium.

Another object of the present invention is to enable users to receive advertisement services suitable for a site or an event through an advertisement service platform.

It is another object of the present invention to provide an advertisement service platform in which users are not restricted in time, place, and situation in receiving an advertisement service, but can receive additional feedback on the advertisement service provision .

According to another aspect of the present invention, there is provided a method for providing an advertisement service and an advertisement service providing method.

Here, the method for providing an advertisement service using a platform formed for an advertisement service according to an embodiment of the present invention includes: receiving an advertisement service selection request to be included in a medium from a media buyer; Receiving the media advertisement service selection bid request from at least one advertiser in response to the media advertisement service selection request; Receiving the media advertisement service data from the selected advertiser when the advertiser is selected according to the media advertisement service selection bidding request; Providing payment service data for the media advertisement service to the selected advertiser; And transmitting a control command regarding media production and services including the received advertisement service data, when the settlement based on the provided payment service data is completed.

An apparatus for providing an advertisement service using a platform formed for an advertisement service according to an exemplary embodiment of the present invention includes: an advertisement service selection request receiving unit that receives an advertisement service selection request to be included in a medium from a media buyer, Receiving the media advertisement service selection bidding request from the advertiser, receiving the media advertisement service data from the selected advertiser when the advertiser is selected according to the media advertisement service selection bidding request, receiving the media advertisement service data from the selected advertiser, A processor for providing settlement service data for the provided advertisement service data and transmitting a control command related to media production and service including the received advertisement service data when settlement based on the provided settlement service data is completed; And a database for storing various requests and data received by the processor.

The technical solutions obtained by the present invention are not limited to the above-mentioned solutions, and other solutions not mentioned are clearly described to those skilled in the art from the following description. It will be understood by those skilled in the art that the present invention may be understood by those skilled in the art.

According to the present invention, there are the following effects.

First, there is an effect of providing an advertisement service platform for providing advertisement service.

Secondly, it is possible to provide advertisement service suitable for the field or event to the users through the advertisement service platform.

Third, since it is possible to provide additional feedback on the advertisement service through the advertisement service platform, it is possible to improve the convenience and satisfaction of the entity related to the advertisement service, thereby enabling the advertisement service to be activated.

The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.

1 is a schematic diagram of an advertisement service system related to the present invention;
2 is a diagram illustrating a configuration and a service flow diagram of an advertisement service system according to an embodiment of the present invention.
3 is a diagram illustrating an advertisement matching process between a space provider (band buyer) 210 and an advertising business owner (band advertiser) 220 according to an embodiment of the present invention,
4 is a diagram illustrating ad platform positioning of admission ticket band advertising service platform 250 in accordance with an embodiment of the present invention.
5 is a view showing a main screen of a ticket ad platform according to an embodiment of the present invention;
FIG. 6 is a view for explaining an advertisement page of an electronic admission ticket band according to an embodiment of the present invention;
FIG. 7 illustrates a design screen of the admission ticket band advertisement service platform 250 implemented according to an embodiment of the present invention,
FIG. 8 is a view illustrating a measurement index of the admission ticket band advertisement service platform 250 according to an embodiment of the present invention.
9 and 10 are diagrams illustrating scenarios in which admission bands are exposed in connection with the present invention, respectively; and
11 and 12 are diagrams for explaining advertisement promotion selection options, respectively, in connection with the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. The suffix " module " and " part " for the components used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role. In the following description of the embodiments of the present invention, a detailed description of related arts will be omitted when it is determined that the gist of the embodiments disclosed herein may be blurred. It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. , ≪ / RTI > equivalents, and alternatives.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The singular expressions include plural expressions unless the context clearly dictates otherwise.

In the present application, the terms "comprises", "having", and the like are used to specify that a feature, a number, a step, an operation, an element, a component, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Hereinafter, the service described in this specification will be described with an advertisement service as an example for the sake of easy understanding and understanding of the present invention. However, the present invention is not limited to such an advertisement service, and can be applied to or applied to similar services with reference to the technical idea according to the present invention.

And, the advertisement service system described in this specification can utilize a platform and can be specified through a medium and further provide feedback of an advertisement service using the platform through the medium.

Meanwhile, the main function of such an advertisement service system is performed through a platform, and can be operated in a terminal capable of accessing the platform. Accordingly, the terminal may be a terminal including a display necessary for the advertisement service. The terminal may be a mobile phone, a smart phone, a lap-top computer, a tablet PC, A mobile terminal is a typical example of a wearable device such as a smart watch, a smart glass, and a head-mounted display (HMD), but a TV, a monitor, a digital signage ) May also be included.

1 shows a schematic diagram of an advertisement service system according to the present invention.

Referring to FIG. 1, an advertisement service or an advertisement industry (hereinafter referred to as an advertisement service) may consist of a publisher 110, an advertiser 120, an advertisement network 130, have. At this time, depending on the system, an advertisement agency (AD agency) 140 may be further included.

At this time, the publisher 110 mainly refers to an entity that hosts an advertisement service, that is, an entity that hosts and creates contents, services, and the like for an advertisement consumer. Here, the content or service produced by the publisher 110 may be implemented in the form of an advertisement consumption place, an advertisement consumption event, an advertisement consumption content, or the like. In the context of the present invention, the publisher 110 utilizes advertising media associated with advertising content or services. A detailed description thereof will be described later.

The advertiser 120 refers to an entity that supplies goods to the advertisement service and wants to enjoy the effect of the advertisement service. In other words, the advertiser 120 collectively refers to an entity investing in the advertisement service to acquire a new value therefrom. Here, the new value can be regarded as a concept including not only ordinary economic value but also intangible value that can be acquired through the advertisement.

The advertisement network 130 refers to at least one entity that provides a network for providing the advertisement service. The advertisement network 130 may include various advertisement media such as a large portal, a press, a broadcaster, a bus, and a subway. In particular, in connection with the present invention, the advertisement network 130 may be implemented in the form of a server, a processor, or the like, and may implement and provide an AD service platform. On the other hand, the advertisement service platform is provided in an online form as an embodiment. A detailed description thereof will be described later.

The advertisement agency 140 usually refers to an entity that produces the advertisement contents or services requested by the advertiser 120 in the actual form at the final stage of the advertisement service. Such an advertisement agency 140 may be involved in the provision of advertisement contents or services on behalf of the publisher 110 or the advertiser 120 as the case may be. In addition, the advertisement agency 140 may be responsible for specifying the advertisement service by the advertisement platform. However, the advertisement agency 140 may be implemented and dependent on a configuration of the publisher 110, the advertiser 120, or the advertisement network 130 depending on the system.

2 is a diagram illustrating a configuration and a service flow diagram of an advertisement service system according to an embodiment of the present invention.

An example of an advertisement service providing apparatus using an advertisement service platform according to the present invention is a system for receiving an advertisement service selection request to be included in a medium from a media buyer and receiving the advertisement selection request from at least one advertiser, Receiving the bid request, receiving the media advertisement service data from the selected advertiser when the advertiser is selected according to the media advertisement service selection bidding request, providing payment service data for the media advertisement service to the selected advertiser A processor (or a server) for transmitting a control command relating to media production and service including the received advertisement service data when payment is completed according to the provided payment service data; Save the database It should.

In the present invention, the medium may be an offline medium including a wrist band or an admission ticket band (hereinafter referred to as admission ticket band). The processor may perform selection based on the advertisement service selection bidding request in a reverse auction method, collect access data for the media advertisement service data, Generate advertisement service feedback data, and transmit the generated media advertisement service feedback data to the selected advertiser. In addition, the processor may be further configured to, after expiration of the expiration date of the medium, transmit a code scan for the advertisement service data in the medium, a history of related advertisement service exposure increase, a history or frequency of use of the related advertisement service homepage, Based on at least one of the media advertisement service and the media advertisement service.

As described above, in the present specification, a media or a medium for an advertisement service will be described as an embodiment of a band, that is, an admission ticket band. These admission bands can be an example of offline media.

Referring to FIG. 2, the advertisement service system includes a band purchaser (space provider) 210, a band advertiser 220, a band supplier 230, an advertisement consumer 240, an advertisement service platform 250, . Here, the band supplier 230 may be the same entity as the server side that implements or provides the advertisement service platform 250, but is not limited thereto. In the present invention, for ease of understanding and convenience of explanation, the band provider 230 is assumed to be a server side and an individual entity that implement or provide the advertisement service platform 250.

In the following description, the operation and configuration of each component will be described in accordance with the advertisement platform service flow shown in FIG. However, some steps here may be performed in different orders as shown. In other words, the advertisement platform service flow shown in Fig. 2 is one embodiment of the present invention.

Referring again to FIG. 2, first, the band buyer 210 performs a role, for example, as a provider and an advertisement client providing an advertisement through a medium, that is, a band, and providing an advertisement consumer with a band containing the advertisement . The band buyer 210 makes an ad request of the admission ticket band to the admission ticket band service platform 250 (1, S202).

The band advertiser 220 receives the advertisement request of the band buyer 210 from the admission ticket band service platform 250. The band advertiser 220 then responds to the ad-ticket band advertisement on the ad-ticket band service platform 250 in response to the ad request. At this time, if there are a plurality of band advertisers 220, it can be set to attempt to acquire the ad-ticket band advertisement through various methods such as auction, reverse auction, and bid (S204).

The admission ticket band advertising service platform 250 provides the response of the band advertiser 220 to the band buyer 210 and the band buyer 210 selects an advertiser therefrom through the admission ticket band advertisement service platform 250 (3), S206). At this time, the selected advertisers may be plural according to the decision of the band buyer 210.

The advertiser 220 confirming the fact that the advertiser is selected as an advertiser through the admission ticket band service platform 250 pays the advertisement cost through the admission ticket band (4) (S208). In this regard, the admission ticket band service platform 250 may generate and provide a billing interface related to payment or settlement of advertisement expenses of the advertiser 220. At this time, payment of the advertisement cost through the admission ticket band may be directly transmitted to the band purchaser 210, but it is preferable that the ad payment ticket is provided through the admission ticket band service platform 250 for safe transaction, This is also the case.

2, the band advertiser 220 may upload an advertisement design to be included on the band in advance through the admission ticket band service service platform 250 prior to payment of the admission ticket band fee, can do. In this case, negotiation or collaboration can be performed through the admission ticket band service platform 250 and the band buyer 210, if necessary. On the other hand, the admission ticket band service platform 250 can provide tools, interfaces, and the like related to the above-mentioned operations, for example, uploading, editing, confirmation, consultation or collaboration.

When the settlement for the advertisement service is completed through the above-described step S208, the admission ticket band service platform 250 transmits the ad ticket band including the advertisement design that the band advertiser 220 has uploaded for inclusion on the admission ticket band Generates a control command and transmits it to the band supplier 230 ((5), S210). At this time, the admission ticket band may include a QR code (Quick Response Code). In the following description, the QR code admission ticket band including the QR code will be described as an example.

The band supplier 230 creates a QR code admission ticket band according to the control command received from the admission ticket band service platform 250 and provides the band ticket buyer 210 with the QR code admission ticket band (6, S212).

When the band purchaser 210 receives the admission ticket band from the band supplier 230, the band purchaser 210 scans the admission ticket band barcode (for example, QR code scan, etc.) at the ad event of the advertisement consumer (step S214). At this time, the admission ticket band may be provided to the advertisement consumer 240 in advance, or may be provided to the advertisement consumer 240 after the admission ticket band barcode scan in the field, so that the admission ticket can be directly used as the admission ticket.

The band buyer 210 transmits the scanned barcode data to the admission ticket band advertisement service platform 250 when the ad consumer 240 checks the entry (step S216).

Meanwhile, when the advertisement consumer 240 scans the QR code of the admission ticket band directly using the scanning device or the scanning function (step S218), the admission ticket band service platform 250 transmits the application download, the SNS access, Transmission or the like to be transmitted to the terminal of the advertisement consumer 240 that scanned the admission ticket band QR code (step S10, S220).

Then, when the advertisement consumer 240 checks the QR code (11, S222), the admission ticket band service platform 250 collects the QR code.

Then, the admission ticket band service platform 250 generates admission check data, QR code data statistical information, admission ticket band advertisement report, and the like on the basis of the collected information to the band advertiser 220 and / or the band purchaser 210 Feedback is performed (12, S224).

3 is a diagram illustrating an advertisement matching process between a space provider (band buyer) 210 and an advertising business owner (band advertiser) 220 according to an embodiment of the present invention.

Here, the advertisement matching process between the space provider 210 and the advertisement business owner 220 in FIG. 3 is also performed through the admission ticket band service platform 250.

Space operators (2 10 make an ad request through the admission ticket band service platform 250. [ At this time, the advertisement request may include an advertisement related requirement of the various space providers 210 such as an advertisement event date, the number of admission tickets, an ad unit price, and the like (S302).

The admission ticket band advertisement service platform 250 notifies the bid for the advertisement service including the information of the space provider, the ad unit price, etc. according to the advertisement request of the space provider 210 (S304). At this time, the bidding event may be a pre-registered advertisement business owner, a previous bidding advertisement business owner of the space business, a high priority advertisement business owner, an advertisement business owner registered in the admission ticket band service platform 250, On a platform associated with the platform 250, or the like.

When the advertisement business owner who has confirmed the bidding fact from the admission ticket band advertisement service platform 250 makes a bid to the admission ticket band advertisement service platform 250 in step S306, the admission ticket band advertisement service platform 250 receives the bid information of the advertisement business owner 220 To the space provider 210 (S308).

The admission ticket band advertisement service platform 250 informs the corresponding advertising business owner 220 of the successful bid information when the information on the approval for the specific advertisement business owner 220, that is, the winning bid is inputted from the space provider 210 (S310) S312).

The advertising business owner 220 performs payment according to the auction using the payment data or the payment system provided from the admission ticket band service platform 250 (S314).

When the payment is completed, the admission ticket band advertisement service platform 250 notifies the space provider 210 of the successful bid completion information and order information related to the advertisement service (S316).

The admission ticket band service platform 250 then issues admission ticket band QR associated with the advertisement service, and performs server registration and printing (S318). Then, the admission ticket band advertisement service platform 250 delivers the admission ticket to the space provider 210 (S318).

The admission ticket band advertisement service platform 250 provides information related to the advertisement service such as the delivery information and the advertisement start date to the advertisement business owner 220 (S320).

The entrance ticket band advertisement service platform 250 collects the entry information through the entrance ticket band on the advertisement event date, that is, the advertisement entry date (S322) , And a mobile advertisement effect (S324).

4 is a diagram illustrating ad platform positioning of admission ticket band advertising service platform 250 in accordance with an embodiment of the present invention.

The ad-supported ad platform in the present invention refers to an ad network platform. At this time, the ad-ticket band advertisement platform may, for example, allow the publisher to directly adjust the ad bids without going through the SSP shown in Fig.

On the other hand, as described above, the ad-ticket band advertising platform uses a wrist advertisement medium called admission ticket band as one embodiment.

Referring to FIG. 4, the ad slot band platform positioning is largely divided into a demand side, that is, a part for buying an advertisement and a part for selling an advertisement, that is, a part for selling an advertisement.

 Here, the demand side is an advertiser, an agency, an ATD, a DSP and the like are allocated, and a supply side is an audience, a publisher, an SSP, and the like. A detailed description thereof will be omitted with reference to the known technology.

On the other hand, in the ad-ticketing advertising platform, a layer such as Tracking, App store analytics, In-app analytic, and DMP is allocated to the bottom of the system system, Layer, data layer, AD network, and AD exchange.

FIG. 5 is a view illustrating a main screen of the admission ticket band advertisement service platform 250 according to an embodiment of the present invention.

FIG. 5A illustrates an exemplary screen UI configuration of the admission ticket band service service platform 250, FIG. 5B illustrates an ad effectiveness report according to the advertisement service through the admission ticket band service platform 250, FIG. 5 (c) shows an embodiment of an advertisement medium, that is, an introduction ticket band.

Referring to FIG. 5A, the screen configuration of the admission ticket band service platform 250 may be implemented in various forms. However, the admission ticket advertisement service platform 250 may be implemented as a typical Internet home page for convenience.

Here, the screen configuration of the admission ticket band service platform 250 is divided into, for example, an item for viewing an entire advertisement request, an item for viewing only a specific advertisement request category, etc., Can be provided.

For example, in the case of FIG. 5A, a theme park is provided in one category of the admission ticket band service platform 250, and when selected, only advertisement requests related to the theme park as shown in FIG.

In the case of the advertisement request 510, the entrance ticket band advertisement amount may be disclosed along with various data such as an image, a moving picture, and a voice for a specific theme park.

For convenience, FIG. 5 (a) shows a form in which advertisement requests belonging to the theme park item are listed as sub-items, but the present invention is not limited to the sub-item providing method and can be implemented in various forms. Meanwhile, in the case of (1) the advertisement request is bid by the advertisement business owner, (2) the advertisement is awarded after the bid, or (3) (a), but they may be provided in a layered form or in a separate item form.

FIG. 5B illustrates an example of the advertisement effect report when advertisement business is performed by the advertisement business owner using the admission ticket band service platform 250 according to an embodiment of the present invention.

FIG. 5 (c) relates to the form, configuration, and the like of a advertisement medium used by a publisher or a space provider using the admission ticket band service service platform 250, that is, admission ticket band. FIG. 5C shows a screen configuration in which the space vendor can select the type or type of the advertisement medium in the admission ticket band service service platform 250, A screen provided so as to judge whether the advertisement is a bid or not, and a screen provided for providing information on a commercial medium used as another advertisement medium.

FIG. 6 is a view for explaining an advertisement page of an electronic admission ticket band according to an embodiment of the present invention.

In the present invention, as described above, a paper ticket band using an advertisement medium offline is described as an example. However, due to technological advances and changes in the digital ecosystem, digital or electronic admission band platforms will evolve in the future.

In other words, if a space provider requests an advertisement through the admission ticket band service service platform 250, it is not necessary to receive and distribute the admission ticket band to the ad consumer in the admission ticket band service platform 250 It is sufficient to transmit the directly digitized admission ticket band to the corresponding advertisement consumer terminal. In other words, the admission ticket band itself can be made of an electronic device. At this time, the terminal may not necessarily be a terminal of an advertisement consumer but may be manufactured in the form of a dedicated device.

When an admission ticket band is produced by an electronic device like this, it can have an E-paper (Electronic-paper) type display, and various advertisement contents such as text, voice, image, and moving picture can be provided. In addition, when the admission ticket band is manufactured in the electronic form as described above, compared to the paper-type advertisement media described in the present invention, the advertising service data desired by the advertisement business owner can be more diverse and realistic, Service data may be included in the advertisement medium to further enhance the advertisement effect.

In addition, if an admission ticket band is formed by such an electronic type device, the advertisement service can be directly requested and received from the corresponding space, thereby making it possible to function as a more convenient means for the advertisement consumer.

In addition, the use value of the advertisement service can be further increased through the admission ticket band of the electronic form. For example, an advertisement medium implemented in an electronic form is advantageous in exposure to other online media and SNS service, and the frequency of its use can be increased, and additional data of the advertisement service can be provided together, thereby increasing its value. As a result, it is advantageous in collecting advertisement service feedback data according to the advertisement service, and hence it is advantageous in generating and providing advertisement service feedback data of the admission ticket band service platform 250. As a result, And can provide advantages in various aspects such as degree of freedom, efficiency, value-added rise, and service convenience.

In addition, such an electronic advertising medium may be vulnerable to hacking and the like. In this case, by implementing the advertisement service through the admission ticket band service platform 250, it is possible to minimize damage such as hacking, .

For example, an admission ticket band, which is an electronic type device, can be interlocked with a user terminal wearing the corresponding device, and can also communicate with an admission ticket band platform server. Therefore, advertisement information is received through the platform server and displayed on the e-paper (Contents as an admission ticket is also displayed together), and if the advertisement period is set, it is possible to control the display of the terminal so that the contents as the advertisement and the admission ticket are not displayed any more (image expiration function).

When the user who wears the device purchases the admission ticket through an application on the terminal or the terminal when the ad period expires, the platform server activates the device associated with the terminal that has purchased the admission ticket again, paper can be controlled so that the content as advertisement and admission ticket is displayed again.

FIG. 7 is a design view of the admission ticket band service service platform 250 implemented according to an embodiment of the present invention.

FIG. 7 is an exemplary view of a design screen of the admission ticket band service service platform 250 implemented according to the present invention.

On the other hand, FIG. 7 may be an example of a screen for uploading the advertisements to be included on the advertisement medium through the admission ticket band service platform 250 and editing, confirming, and finally confirming the advertisement.

8 is a diagram illustrating a measurement index of the admission ticket band advertisement service platform 250 according to an embodiment of the present invention.

Figure 8 is an example of information relating to feedback of advertising service effectiveness based on data collected at the platform, for example, when using admission ticket band advertising service platform 250 in accordance with the present invention.

For example, it is possible to extract how much the exposure index due to the inflow of the advertisement, that is, the exposure through the distribution of the admission ticket, is temporal. In addition, such exposure may induce the influx of other media, such as QR, NFC, AR or the like. In addition, information on the increase of the advertisement effect can be extracted and provided in the case of promoting such as providing a discount in SNS transmission as a related effect.

9 and 10 are diagrams for explaining scenarios in which admission ticket bands are exposed in relation to the present invention, respectively.

FIG. 9A illustrates a case where an advertisement included in an admission ticket band is exposed during an admission ticket band wearing process at an information desk, for example.

FIG. 9 (b) illustrates a case where an ad included in the admission ticket band is exposed when an admission ticket band is to be used when using an automatic locker.

FIG. 9C illustrates a case where an advertisement included in the admission ticket band is exposed when, for example, a user wearing a ticket band is exposed by a photographer.

FIG. 9D illustrates a case where a user wearing the admission ticket band exposes an advertisement included in the admission ticket band to an acquaintance, for example, when the user uploads a self-service blog on a personal blog or the like.

In the case of FIGS. 9 (c) and 9 (d), the case where the passport is not directly exposed to the wearer of the admission ticket but is secondly exposed through another medium will be described. These secondary exposures can lead to additional exposures in various forms, depending on the media or wearer, thus further enhancing the advertising effect.

In the case of Figs. 10 (a) to 10 (d), the case where the ad included in the admission ticket band is exposed when the admission ticket band is exposed on the advertisement medium such as TV or portal will be described.

11 and 12 are diagrams for explaining advertisement promotion selection options, respectively, in connection with the present invention.

11 (a) shows a ticket band, for example.

11 (a), the admission ticket band may include a bar code, advertisement service data, and QR code. However, this is only an example, and may include other configurations.

Here, the barcode may include, for example, data on admission ticket band specific function, that is, admission permission related to a specific event.

Both the advertisement service data and the QR code may be related to the advertisement service. For example, ad service data refers to exposing ad service data directly to admission bands. On the other hand, the QR code allows the corresponding code to be launched or executed by the SNS of FIG. 11 (b), an application such as a specific learning or game of FIG. 11 (c), a shopping mall site of FIG. . In this case, in order to enhance the advertisement effect, it is possible to provide curiosity and connection of the advertisement consumer by providing a discount, a prize lottery event, and the like.

12 is different from FIG. 11, for example, regarding advertisement service provision through Augmented Reality (AR).

For example, FIG. 12 (a) shows an admission ticket band including advertisement service data including an augmented reality function.

12 (b), after the augmented reality application is downloaded and installed in the terminal, if the logo or the image of the advertisement service part 1210 in the admission ticket band is scanned as shown in FIG. 12 (c) The advertisement service 1220 is implemented as an augmented reality.

12 (b), it is assumed that the augmented reality application is downloaded and installed in the terminal. However, as shown in Figs. 12 (a) and 12 (c) The presence or absence of the augmented reality application is checked in the terminal as shown in Fig. 12 (b), and if not, the download screen of the augmented reality application can be directly switched. When the augmented reality icon is scanned again through the terminal, the augmented reality advertisement service 1220 can be provided. Accordingly, it is possible to identify the advertisement service in the admission ticket band as the augmented reality advertisement service data.

In the meantime, any one or all of the contents described in each of the above-described drawings may be applied or appropriately modified to supplement or supplement the contents described in the other drawings depending on the system, so that the advertisement service system and advertisement service Can be used for providing methods.

According to the present invention described above, an advertisement service platform for providing an advertisement service can be provided. In particular, an advertisement service suitable for a site or an event can be provided through an advertisement service platform using an advertisement medium. In addition, through the implementation of such an advertisement service platform, it is possible to provide the advertisement service through the convenience of using the object related to the advertisement service and the satisfaction of the advertisement service by providing the feedback according to the advertisement service provision, There is an effect that can be activated.

The terminology used in the present invention is defined in consideration of the function of the present invention and may be changed according to the intention or custom of the technician working in the field, It should be reduced.

The present invention described above can be embodied as computer readable codes on a medium on which a program is recorded. The computer readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of the computer readable medium include a hard disk drive (HDD), a solid state disk (SSD), a silicon disk drive (SDD), a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, And may also be implemented in the form of a carrier-wave (e.g., transmission over the Internet). Accordingly, the above description should not be construed in a limiting sense in all respects and should be considered illustrative. The scope of the present invention should be determined by rational interpretation of the appended claims, and all changes within the scope of equivalents of the present invention are included in the scope of the present invention.

The present invention is not limited to the above-described embodiments and various changes and modifications may be made by those skilled in the art.

The advertisement service providing apparatus and method according to the present invention can be applied to various online and offline advertisement service industries through an advertisement service platform.

Claims (10)

A method for providing an advertisement service using a platform formed for an advertisement service,
Receiving an advertisement service selection request to be included in a medium from a media buyer;
Receiving the media advertisement service selection bid request from at least one advertiser in response to the media advertisement service selection request;
Receiving the media advertisement service data from the selected advertiser when the advertiser is selected according to the media advertisement service selection bidding request;
Providing payment service data for the media advertisement service to the selected advertiser; And
And transmitting a control command related to media production and service including the received advertisement service data when payment is completed according to the provided payment service data. The method according to claim 1,
The medium may further comprise:
And an offline media including an admission ticket band. The method according to claim 1,
The selection according to the advertisement service selection bidding request,
The method comprising the steps of: receiving advertisement information from a platform; The method according to claim 1,
Collecting access data for the media advertisement service data;
Generating media advertisement service feedback data based on access data of the collected media advertisement service data; And
And transmitting the generated media advertisement service feedback data to the selected advertiser. ≪ Desc / Clms Page number 19 > 5. The method of claim 4,
Wherein the collection of access data of the media advertisement service comprises:
After the expiration date of the medium, based on at least one of a code scan for the advertisement service data in the medium, a related advertisement service exposure increase history, a related advertisement service homepage use history or frequency, and related service use or product purchase history The advertisement service providing method comprising: A server for providing an advertisement service using a platform formed for an advertisement service,
Receiving an advertisement service selection request to be included in the medium from the media buyer, receiving the media advertisement service selection request from at least one advertiser in response to the media advertisement service selection request, The method comprising: receiving the media advertisement service data from a selected advertiser, providing payment service data for the media advertisement service to the selected advertiser, and upon completion of settlement according to the provided payment service data, A processor for transmitting a control command regarding media production and service including service data; And
And a database for storing various requests and data received by the processor. The method according to claim 6,
The medium may further comprise:
And an offline medium including an admission ticket band. The method according to claim 6,
The processor comprising:
And selects the advertisement service based on the advertisement service selection bidding request in a reverse auction method. The method according to claim 6,
The processor comprising:
Collecting access data for the media advertisement service data, generating media advertisement service feedback data based on the collected access data of the media advertisement service data, and transmitting the generated media advertisement service feedback data to the selected advertiser The advertisement service providing apparatus comprising: 10. The method of claim 9,
The processor comprising:
After the validity period of the medium, based on at least one of a code scan for the advertisement service data in the medium, a related advertisement service exposure increase particulars, a related advertisement service homepage use particulars or frequency, and related service use or product purchase particulars, And collects the access data of the media advertisement service.

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