KR20190022158A - Managing advertisements apparatus and control method thereof - Google Patents

Abstract

The present invention relates to an advertisement managing apparatus which extends an advertisement reception target to a terminal carried by a member of the family of an IPTV service contractor so as to secure enough advertisement parameters and selectively provides a targeting advertisement to a set-top box and a terminal according to an advertisement provision policy of an advertisement recipient group to which a terminal belongs so as to increases advertisement effects and an operation method thereof.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement management apparatus,

The present invention extends the scope of the present invention by providing an IPTV service contractor with an IPTV service contractor who has an IPTV service contractor's home- The present invention relates to a method for selectively providing an image.

As digital-based digital television technology has been commercialized recently, various contents can be provided through a network such as the Internet connected to each home, and IPTV (Internet Protocol Television) service is a representative example.

The IPTV service refers to a service that provides various services such as broadcast contents, Internet contents, and VoD (Video on Demand) services through a receiving device such as a set-top box. One of the members forming a contract is a contractor and applies for an IPTV service.

Therefore, in the existing advertisement management device that provides advertisements in cooperation with the IPTV service, no information about the members other than the contractor can be known. Therefore, even though all of the members use the IPTV service, only the advertisements targeted to the contractor There is a limitation in that there is no.

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and it is an object of the present invention to provide an IPTV service providing system that expands an advertisement receiving object, which receives an advertisement, to an IPTV service contractor's home- And selectively providing a targeting advertisement to the set-top box and the terminal according to an advertisement provision policy of an advertisement receiver group to which the terminal belongs, thereby improving the advertisement effect.

According to an aspect of the present invention, there is provided an advertisement management apparatus for acquiring segment information indicating an attribute of an advertisement receiver group to which the terminal belongs based on configuration identification information of a terminal connected to a set- ; And a providing unit for providing a specific advertisement matched with the segment information to at least one of the set-top box and the terminal according to an advertisement provision policy determined for the advertisement receiver group.

More specifically, the advertisement providing policy may be configured such that the user in the group of the advertisement receiver groups the set-top box advertisement preference, which is the size of the preference of the specific advertisement through the set-top box, and the terminal advertisement preference Is determined on the basis of the size difference.

More specifically, the specific advertisement is provided to the set-top box when the set-top box advertisement preference is greater than a threshold size greater than the terminal advertisement preference, and when the terminal advertisement preference is greater than the set- The set-top box is provided to the terminal, and when the size difference between the set-top box advertisement preference and the terminal advertisement preference is less than the threshold size, the set-top box is provided to both the set-top box and the terminal.

More specifically, when providing the specific advertisement to both the set-top box and the terminal, the advertisement providing policy may be configured such that, when providing the specific advertisement to both the set-top box and the terminal, And the number of times of providing and the number of times of providing for providing the specific advertisement.

More specifically, the advertisement management apparatus further includes a determination unit that determines whether or not the terminal is an advertisement reception object based on the connection-related information of the terminal, and the obtaining unit determines that the terminal is determined to be the advertisement reception object And obtains the segment information.

More specifically, the connection-related information includes connection history information related to a history that the terminal has connected to the set-top box, and the determination unit may determine, based on the connection history information, And judges that the terminal is the reception destination of the advertisement when at least one of the connection hold times in which connection with the box is maintained is found to be included in the threshold range.

More specifically, the connection-related information includes connection distance information related to a connection distance between the set-top box and the terminal, and the determination unit determines, from the connection distance information, The terminal is determined to be the target of the advertisement reception.

More specifically, the connection distance information includes a received signal strength at the set-top box or at the terminal that receives at least one of the non-audible sound communication signal and the local communication signal transmitted from the set-top box or the terminal .

More specifically, the setting identification information includes advertisement identification information set in association with the operating system of the terminal, and the obtaining unit analyzes the usage log information of the terminal accumulated cumulatively based on the advertisement identification information And obtains the segment information as a result.

According to another aspect of the present invention, there is provided a method of operating an advertisement management apparatus, the method comprising: acquiring segment information indicating an attribute of an advertisement receiver group to which the terminal belongs based on configuration identification information of a terminal connected to a set- An acquisition step of And providing a specific advertisement matched with the segment information to at least one of the set-top box and the terminal according to an advertisement provision policy determined for the ad recipient group.

More specifically, the advertisement providing policy may be configured such that the user in the group of the advertisement receiver groups the set-top box advertisement preference, which is the size of the preference of the specific advertisement through the set-top box, and the terminal advertisement preference Is determined on the basis of the size difference.

More specifically, the specific advertisement is provided to the set-top box when the set-top box advertisement preference is greater than a threshold size greater than the terminal advertisement preference, and when the terminal advertisement preference is greater than the set- The set-top box is provided to the terminal, and when the size difference between the set-top box advertisement preference and the terminal advertisement preference is less than the threshold size, the set-top box is provided to both the set-top box and the terminal.

More specifically, when providing the specific advertisement to both the set-top box and the terminal, the advertisement providing policy may be configured such that, when providing the specific advertisement to both the set-top box and the terminal, And the number of times of providing and the number of times of providing for providing the specific advertisement.

More specifically, the method may further include a determining step of determining whether the terminal is an advertisement receiving object based on the connection-related information of the terminal, wherein the obtaining step determines that the terminal is the advertisement receiving object The segment information is acquired.

More specifically, the connection-related information includes connection history information related to a history that the terminal has connected to the set-top box, and the determining step includes a step of determining, based on the connection history information, When it is determined that at least one of the connection hold times in which the connection with the set-top box is maintained is included in the threshold range, the terminal is determined to be the advertisement reception target.

More specifically, the connection-related information includes connection distance information related to a connection distance between the set-top box and the terminal, and the determining step determines whether the terminal can be viewed from the TV connected to the set- And determines that the terminal is the destination of the advertisement when it is determined that the terminal is located within a predetermined distance.

More specifically, the connection distance information includes a received signal strength at the set-top box or at the terminal that receives at least one of the non-audible sound communication signal and the local communication signal transmitted from the set-top box or the terminal .

More specifically, the setting identification information includes advertisement identification information set in association with the operating system of the terminal, and the obtaining step analyzes the usage log information of the terminal accumulated cumulatively based on the advertisement identification information And obtains the segment information as a result.

According to the advertisement management apparatus and the operation method thereof according to the present invention, by expanding the advertisement reception destination receiving the advertisement in relation to the IPTV service to the terminal possessed by the in-house member of the IPTV service contractor, As the target expands to all members, it is possible to obtain sufficient number of advertisements.

In addition, according to the advertisement management apparatus and the operation method thereof according to the present invention, the targeting advertisement matched to the advertisement receiver group is provided to the set-top box and the terminal according to the advertisement provision policy of the advertisement receiver group to which the terminal determined as the advertisement reception destination belongs , And the optimal advertisement effect can be obtained.

1 is a schematic configuration diagram of an IPTV service-based advertisement providing system according to an embodiment of the present invention;
2 is a schematic configuration diagram of an advertisement management apparatus according to an embodiment of the present invention;
FIG. 3 is an exemplary diagram for explaining an advertisement receiving object discrimination method according to an embodiment of the present invention; FIG.
4 to 5 are flowcharts for explaining an operational flow in an advertisement management apparatus according to an embodiment of the present invention.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 shows a schematic configuration of an advertisement providing system based on an IPTV service according to an embodiment of the present invention.

1, an IPTV service-based advertisement providing system according to an embodiment of the present invention includes a set-top box 10, a router 20, a terminal 30, and an advertisement management apparatus 40 . ≪ / RTI >

The set-top box 10 refers to a device installed in a specific place (for example, a home) to receive an IPTV service. An IPTV service provided by a service provider (not shown) via the router 20, Internet contents, VoD (Video on Demand) service, and the like.

For reference, the service provider may include a broadcast server, a VoD server, a metadata server, and a subscriber management unit.

The router 20 is a device for providing an Internet connection environment for the set-top box 10 and is connected to the set-top box 10 in a wired manner. Also, the router 30, which is located within the coverage, It is possible to provide a connection environment.

The terminal 30 refers to a device capable of accessing an IPTV service by accessing the set-top box 10 based on execution of an application (e.g., mobile VOD) or a device wirelessly connected to the router 20 regardless of an IPTV service.

The terminal 30 may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a telematics A portable terminal, a personal computer, a notebook computer, a slate PC, a tablet PC, an ultrabook, a wearable device, a Wibro device, (TV) terminal, an IPTV (Internet Protocol Television) terminal, a smart TV, a digital broadcasting terminal, a television, a 3D television, a home theater system, an AVN , A flexible terminal, and the like, and any device capable of executing an application may be included in the present invention.

The connection between the set-top box 10 and the terminal 30 is established between the set-top box 10 and the terminal 30 or between a set-top box 10 and a TV (e.g., IPTV, D.CATV, (E.g., Bluetooth, Zigbee) connection between the base station 30 and the base station 30, but is not limited thereto and can be achieved through a zero configuration networking technique supported by the router 20 .

For reference, in the case of applying the zero-configuration networking technique, a connection including a connection time and an escape time of a terminal 30 entering or advancing into a specific area (e.g., home) in which the router 20 is installed, It is needless to say that the history information can be confirmed by the router 20.

The advertisement management device 40 refers to an advertisement platform server that provides advertisements in connection with an IPTV service, and selectively provides advertisements suitable for a user using the IPTV service according to an advertisement targeting technique.

Here, as an advertisement targeting technique, an advertisement recipient group is classified according to segment information indicating a group attribute of an ad recipient group, and a segmentation process for providing a specific advertisement matched with each segment information to a user in the classified ad recipient group (Segmentation) technique.

The advertisement management apparatus 40 may be implemented in the form of, for example, a web server, a database server, a proxy server, or the like. The network load balancing mechanism, or various software that enables the service apparatus to operate on the Internet or other networks More than one can be installed, and it can be implemented as a computerized system. The network may also be an http network and may be a private line, an intranet, or any other network, and the connection between each of the configurations in a targeting ad system according to an embodiment of the present invention may be any data And may be connected to a secure network so as not to be attacked by a hacker or other third party.

As described above, according to an embodiment of the present invention, it is possible to provide a targeting advertisement related to an IPTV service providing various services such as broadcasting contents, Internet contents, and VoD (Video on Demand) services through the set-top box 10.

In this regard, if the existing method of providing advertisements in cooperation with the IPTV service is followed, any information about the members other than the IPTV service contractor can not be known. As a result, even though all of the members use the IPTV service, There is a limitation that only the advertisement can be provided.

In order to solve the above-mentioned limitations, in one embodiment of the present invention, in addition to the IPTV service contractor, the IPTV service contractor expands the advertisement receiving object owned by the member of the contractor and efficiently provides the targeted advertisement receiving entity to the extended advertisement receiving entity In the following, the configuration of the advertisement management apparatus 40 for realizing this will be described in more detail.

FIG. 2 shows a schematic configuration of an advertisement management device 40 according to an embodiment of the present invention.

2, the advertisement management apparatus 40 according to an embodiment of the present invention includes a determination unit 41 for determining an advertisement reception object, an acquisition unit 42 for obtaining segment information, (43). ≪ / RTI >

All or at least some of the configuration of the advertisement management apparatus 40 including the determination unit 41, the acquisition unit 42 and the provider 43 may be implemented in a form of a hardware module or a software module, Modules may be implemented in a combined form.

Here, the software module can be understood as, for example, a command executed by a processor that controls an operation in the advertisement management device 40, and this command can have a form mounted on a memory in the advertisement management device 40 There will be.

The advertisement management apparatus 40 according to an embodiment of the present invention may further include a configuration of a communication unit 44 that provides a substantial communication function related to the set-top box 10 and the terminal 30, in addition to the above- .

Here, the communication unit 44 includes, but is not limited to, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, a CODEC chipset, But may include all known circuits to perform.

As a result, the advertisement management apparatus 40 according to the embodiment of the present invention expands an advertisement reception destination receiving the advertisement through the above-described configuration to the terminal 30 possessed by the home member of the IPTV service contractor, The advertisement management apparatus 40 may selectively provide a targeting advertisement to the set-top box 10 and the terminal 30 according to the advertisement providing policy of the group of the advertisement receiver to which the advertisement management apparatus 40 belongs. Hereinafter, More specifically, it will be described.

The discriminating unit 41 performs a function of discriminating whether or not it is an advertisement receiving object.

More specifically, the determining unit 41 determines whether or not the terminal 30 is an advertisement receiving object based on the connection-related information of the terminal 30 connected to the set-top box 10.

Here, the connection related information may include connection history information related to the history that the terminal 30 has connected to the set-top box 10, and this connection history information may be, for example, from the set-top box 10 or the router 20 Can be generated and received.

If connection is established between the TV (not shown) and the terminal 30 connected to the set-top box 10, the above connection history information can also be received through a TV (not shown).

In this connection, the judging unit 41 judges from the connection history information the connection frequency at which the set-top box 10 and the terminal 30 are connected and the connection holding time at which the connection between the set-top box 10 and the terminal 30 is maintained If it is determined that at least one of the confirmed connection frequency and the connection holding time is included in the threshold range, the terminal 30 is connected to a member (or an advertisement reception target) residing in the premises where the set- . ≪ / RTI >

For reference, in the case of the above connection frequency, the connection time between the set-top box 10 and the terminal 30 for the data effectiveness may be cumulatively counted if the connection time lasts longer than the reference time.

For example, as shown in FIG. 3, the connection holding time of the terminal 1 is 20 minutes, the connection frequency is 15 times, the connection holding time of the terminal 2 is 30 minutes, the connection frequency is 10 times, , The connection frequency is five, the connection holding time of the terminal 4 is five minutes, and the connection frequency is one.

In this case, the determination unit 41 checks whether the connection holding time and the connection frequency of the terminals 1, 2, 3, and 4 are included in the threshold range based on the comparison result of the connection holding time and the connection frequency with the threshold range As a result, since the connection holding time and the connection frequency of the terminals 1, 2, and 3 are included in the threshold range, they can be discriminated as terminals owned by members (or advertisement reception targets).

On the other hand, in the case of the terminal 4 in which the connection holding time (5 minutes) and the connection frequency (1 time) are not included in the threshold range, the determining unit 41 determines that the terminal is held by a non- .

On the other hand, the connection related information may further include connection distance information, which is information related to the connection distance between the set-top box 10 and the terminal 30, in addition to the above-described connection history information.

Herein, the connection distance information may be information indicating whether or not the connection establishment information is received from the set-top box 10 or the terminal 30 that has received at least one of the non-audible sound communication signal and the local communication signal transmitted from the set-top box 10 or the terminal 30 (RSSI) of the received signal strength.

The connection distance information is a distance between the settop box 10 and the settop box 10 determined to be a member, that is, a distance between the settop box 10 and the settop box 10, .

In this connection, the judging unit 41 judges from the connection distance information of the terminal 30 judged that the member is possessed that the terminal 30 is within the viewable distance from the TV connected to the set-top box 10 (I.e., when the signal strength is equal to or greater than the threshold intensity), the terminal 30 can be determined as an advertisement reception target.

For reference, such an advertisement reception destination is within a viewable distance from a terminal possessed by a member of the house where the set-top box 10 is installed, a terminal currently connected to the set-top box 10 at the home, and a TV connected to the set- Can be interpreted as a terminal connected to the set-top box 10.

The acquiring unit 42 performs a function of acquiring segment information.

More specifically, when it is determined that the terminal 30 is an advertisement reception target, the acquiring unit 42 acquires segment information indicating the attribute of the ad receiver group to which the terminal 30 belongs using the setting identification information of the terminal 30 .

Here, the setting identification information refers to advertisement identification information (e.g., GAID, IDFA) set in association with the operating system of the terminal 30. [

In this regard, the acquiring unit 42 confirms the advertisement identification information set in the terminal 30 determined to be the target of the advertisement reception, and analyzes the usage log information of the accumulated terminal 30 based on the confirmed advertisement identification information As a result, segment information indicating an attribute of an ad recipient group to which the terminal 30 belongs is obtained.

Needless to say, the segment information can be acquired as a result of analysis of the usage log information from a separate DMP (Data Management Platform) that manages the usage log information of the terminal 30.

Here, the usage log information of the terminal 30 may include, for example, content usage related information and search related information that are confirmed according to the execution of an application in the terminal 30, And may be accumulated and accumulated from each service server (not shown) that provides the service associated with the application.

The providing unit 43 performs a function of providing an advertisement.

When the acquisition of the segment information is completed, the providing unit 43 transmits a specific advertisement matched to the segment information acquired according to the advertisement provision policy of the advertisement receiver group to which the terminal 30 belongs to the set- And provides the same to at least one of the terminals 30.

Here, the advertisement providing policy is for maximizing the effect of the specific advertisement matched to the ad recipient group. It is preferable that the user in the ad recipient group to which the terminal 30 belongs has a set preference of the specific advertisement matched through the set- And may be determined based on the size difference between the box advertisement preference and the terminal advertisement preference that prefers the specific advertisement matched through the terminal.

Here, the set-top box advertisement preference and the terminal advertisement preference may be determined by a combination of an advertisement viewing rate (VTR), which is a ratio of viewing the video advertisement in the set-top box and the terminal, and an advertisement selection ratio (CTR) have.

In order to set an equal comparison index between the set-top box advertisement preference and the terminal advertisement preference considering the characteristics (type, advertisement efficiency) of the advertisement medium (set-top box, terminal), the set-top box advertisement preference and the terminal advertisement preference are calculated It is needless to say that weights of different values can be set in consideration of the characteristics (type, advertisement efficiency) of the advertisement medium (set-top box, terminal) in the advertisement viewing rate (VTR) and the advertisement selection rate (CTR)

Meanwhile, in the initial stage for determining the advertisement providing policy, the matching specific advertisement is provided to the set-top box and the terminal of the user in the ad recipient group for a certain period of time, The process of confirming each preference is required, and this confirmation process can be repeated every set period in order to reflect the advertisement effect in real time.

In this regard, if the set-top box advertisement preference is larger than the terminal advertisement preference in accordance with the advertisement providing policy, the offerer 43 provides the matching specific advertisement only to the set-top box 10, And provides the matched specific advertisement only to the terminal 30 if the advertisement preference is larger than the threshold size.

Here, the fact that the set-top box advertisement preference is larger than the terminal advertisement preference by more than the threshold size means that the advertising effect is far superior to providing the matched specific advertisement to the set-top box 10 to the terminal 30 In order to maintain the advertisement effect, the matching specific advertisement must be provided only to the set-top box 10. Conversely, if the terminal advertisement preference is larger than the set-top box advertisement preference by more than the threshold size, the matching specific advertisement is provided to the terminal 30 It means that the advertisement effect is far superior to the case where the advertisement is transmitted to the set-top box 10 in the case where the advertisement is transmitted to the set-top box 10.

If the size difference between the set-top box advertisement preference and the terminal advertisement preference is less than the threshold size according to the advertisement provision policy, the offerer 43 provides advertisements to both the set-top box 10 and the terminal 30. [

The reason why the size difference between the set-top box advertisement preference and the terminal advertisement preference is less than the threshold size is that the advertisement effect when the matched specific advertisement is provided to the set-top box 10 and the advertisement effect when it is provided to the terminal 30 It is understood that a specific advertisement matched to the set-top box 10 and the terminal 30 must be provided simultaneously for the continuation of the advertisement effect.

In this case, when providing the matched specific advertisement to the set-top box 10 and the terminal 30 at the same time, the providing unit 43 provides the providing order for providing the specific advertisement to the set-top box 10 and the terminal 30, The difference between the set-top box advertisement preference and the terminal advertisement preference can be compensated for by a difference of less than the critical size.

Here, in the case of providing order and providing frequency, for example, when the set-top box advertisement preference is higher than the set-order box preference, the number of times of providing the set-top box 10 in a higher priority order can be guaranteed. A greater number of times of provision can be ensured in the order of priority given to the terminal 30.

Meanwhile, in the embodiment of the present invention, in providing the specific advertisement matched to the advertisement receiver group to the set-top box 10 and the terminal 30, For example, the "set-top box 10 times" or the "terminal 30 m times" or the "set-top box 10 times the n times the terminal 30 m times" (Eg, Awareness -> Consideration -> Research -> Engagement) by stopping the delivery of further video ads and providing specific advertisements matched in the form of efficiency-oriented banner advertisements. -> Buy -> Retention & Upselling).

As described above, according to the configuration of the advertisement management apparatus 40 according to the embodiment of the present invention, an advertisement receiving entity that receives advertisements in association with the IPTV service can be referred to as a terminal 30 It is possible to secure a sufficient number of advertisements according to the enlargement of the advertisement targeting object limited to the existing contractor to all the members and to secure the advertisement providing policy of the advertisement receiver group to which the terminal 30 determined as the advertisement receiving object belongs An optimal advertisement effect can be expected by selectively providing targeting advertisements matched to an ad receiver group to the set-top box 10 and the terminal 30. [

The description of the configuration of the advertisement management apparatus 40 according to the embodiment of the present invention and the operation flow in the advertisement management apparatus 40 will be described below.

4 is a flowchart illustrating an operation of the advertisement management apparatus 40 according to an embodiment of the present invention.

First, the determination unit 41 confirms the connection-related information of the terminal 30 connected to the set-top box 10 according to step S10. Further, the determination unit 41 checks the connection-related information of the terminal 30, It is determined whether or not it is an advertisement reception object.

4, from the connection history information included in the connection-related information according to step S21, the determination unit 41 determines the connection frequency with which the set-top box 10 and the terminal 30 are connected and the connection frequency with which the set- 10 and the terminal 30 is maintained. If it is determined in step S22 that at least one of the connection frequency and the connection holding time confirmed in step S22 is included in the threshold range, Is a member terminal resident in the premises where the set-top box 10 is installed.

Next, the determination unit 41 determines that the terminal 30 is located within the viewable distance from the TV connected to the set-top box 10 from the connection distance information of the terminal 30 determined to be carried by the member in accordance with steps S23 and S24 If it is confirmed, it is determined that the terminal 30 is an advertisement reception target.

If it is determined that the terminal 30 is an advertisement reception target, the acquisition unit 42 may use the setting identification information of the terminal 30 in accordance with step S30 to determine whether or not the segment indicating the attribute of the advertisement receiver group to which the terminal 30 belongs Obtain information.

Here, the setting identification information refers to advertisement identification information (e.g., GAID, IDFA) set in association with the operating system of the terminal 30. [

In this regard, the acquiring unit 42 confirms the advertisement identification information set in the terminal 30 determined to be the target of the advertisement reception, and analyzes the usage log information of the accumulated terminal 30 based on the confirmed advertisement identification information As a result, it is possible to obtain segment information indicating an attribute of an ad recipient group to which the terminal 30 belongs.

Needless to say, the segment information can be obtained separately from the DMP (Data Management Platform) that manages the usage log information of the terminal 30.

Here, the usage log information of the terminal 30 may include, for example, content usage related information and search related information that are confirmed according to the execution of an application in the terminal 30, And may be accumulated and accumulated from each service server (not shown) that provides the service associated with the application.

After obtaining the segment information, the providing unit 43 determines an advertisement providing policy for the ad recipient group to which the terminal 30 belongs according to step S40. In response to the advertisement providing policy determined in step S50, And provides the specific advertisement matching at least one of the set-top box 10 and the terminal 30. [

Here, the advertisement providing policy is for maximizing the effect of the specific advertisement matched to the ad recipient group. It is preferable that the user in the ad recipient group to which the terminal 30 belongs has a set preference of the specific advertisement matched through the set- And may be determined based on the size difference between the box advertisement preference and the terminal advertisement preference that prefers the specific advertisement matched through the terminal.

Here, the set-top box advertisement preference and the terminal advertisement preference may be determined by a combination of an advertisement viewing rate (VTR), which is a ratio of viewing the video advertisement in the set-top box and the terminal, and an advertisement selection ratio (CTR) have.

In order to set an equal comparison index between the set-top box advertisement preference and the terminal advertisement preference considering the characteristics (type, advertisement efficiency) of the advertisement medium (set-top box, terminal), the set-top box advertisement preference and the terminal advertisement preference are calculated It is needless to say that weights of different values can be set in consideration of the characteristics (type, advertisement efficiency) of the advertisement medium (set-top box, terminal) in the advertisement viewing rate (VTR) and the advertisement selection rate (CTR)

If the set-top box advertisement preference is larger than the terminal advertisement preference by a threshold size or more according to the advertisement providing policy, the providing unit 43 provides the matching specific advertisement to the set-top box 10 only. The terminal 30 only provides the matched specific advertisement.

Here, the fact that the set-top box advertisement preference is larger than the terminal advertisement preference by more than the threshold size means that the advertising effect is far superior to providing the matched specific advertisement to the set-top box 10 to the terminal 30 In order to maintain the advertisement effect, the matching specific advertisement must be provided only to the set-top box 10. Conversely, if the terminal advertisement preference is larger than the set-top box advertisement preference by more than the threshold size, the matching specific advertisement is provided to the terminal 30 It means that the advertisement effect is far superior to the case where the advertisement is transmitted to the set-top box 10 in the case where the advertisement is transmitted to the set-top box 10.

If the size difference between the set-top box advertisement preference and the terminal advertisement preference is less than the threshold size according to the advertisement provision policy, the offerer 43 provides advertisements to both the set-top box 10 and the terminal 30. [

The reason why the size difference between the set-top box advertisement preference and the terminal advertisement preference is less than the threshold size is that the advertisement effect when the matched specific advertisement is provided to the set-top box 10 and the advertisement effect when it is provided to the terminal 30 It is understood that a specific advertisement matched to the set-top box 10 and the terminal 30 must be provided simultaneously for the continuation of the advertisement effect.

In this regard, when providing the matched specific advertisement to the set-top box 10 and the terminal 30 at the same time, the providing unit 43 provides a specific advertisement to each of the set-top box 10 and the terminal 30 Order and the number of times of providing, it is possible to compensate for differences less than the critical size between the set-top box advertisement preference and the terminal advertisement preference.

Here, in the case of providing order and providing frequency, for example, when the set-top box advertisement preference is higher than the set-order box preference, the number of times of providing the set-top box 10 in a higher priority order can be guaranteed. A greater number of times of provision can be ensured in the order of priority given to the terminal 30.

As described above, according to the operation flow in the advertisement management apparatus 40 according to an embodiment of the present invention, an advertisement reception object receiving an advertisement in association with an IPTV service can be transmitted to a terminal It is possible to secure a sufficient number of advertisements by expanding the advertisement targeting object that is limited to the existing contractor to the whole of the members by expanding the advertisements of the advertisement receiver group to the advertisement receiver 30, The optimum advertisement effect can be expected by selectively providing the set-top box 10 and the terminal 30 with matching targeting advertisements in accordance with the providing policy.

It should be understood that the functional operations and subject matter implementations described herein may be implemented as digital electronic circuitry, or may be embodied in computer software, firmware, or hardware, including the structures disclosed herein, and structural equivalents thereof, . Implementations of the subject matter described herein may be implemented as one or more computer program products, i. E. As one or more modules for computer program instructions encoded on a program storage medium of the type for control of, or for execution by, the operation of the control system Can be implemented.

The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

As used herein, the term " system " or " device " encompasses any apparatus, apparatus, and machine for controlling data, including, for example, a programmable processor, a computer or a multiprocessor or computer. The control system may, in addition to the hardware, comprise code that forms an execution environment for a computer program upon request, such as code comprising a processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of these .

A computer program (also known as a program, software, software application, script or code) may be written in any form of programming language, including compiled or interpreted language, a priori or procedural language, Components, subroutines, or other units suitable for use in a computer environment. A computer program does not necessarily correspond to a file in the file system. The program may be stored in a single file provided to the requested program, or in multiple interactive files (e.g., a file storing one or more modules, subprograms, or portions of code) (E.g., one or more scripts stored in a markup language document). A computer program may be deployed to run on multiple computers or on one computer, located on a single site or distributed across multiple sites and interconnected by a communications network.

On the other hand, computer readable media suitable for storing computer program instructions and data include semiconductor memory devices such as, for example, EPROM, EEPROM and flash memory devices, for example magnetic disks such as internal hard disks or external disks, Non-volatile memory, media and memory devices, including ROM and DVD-ROM disks. The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits.

Implementations of the subject matter described herein may include, for example, a back-end component such as a data server, or may include a middleware component, such as an application server, or may be a web browser or a graphical user, for example a user, who may interact with an implementation of the subject- Front-end components such as client computers with interfaces, or any combination of one or more of such back-end, middleware, or front-end components. The components of the system may be interconnected by any form or medium of digital data communication, such as, for example, a communications network.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Likewise, the specific features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

It is also to be understood that although the present invention is described herein with particular sequence of operations in the drawings, it is to be understood that it is to be understood that it is to be understood that all such illustrated acts have to be performed or that such acts must be performed in their particular order or sequential order, Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood that

As such, the present specification is not intended to limit the invention to the specific terminology presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art will be able to make adaptations, modifications, and variations on these examples without departing from the scope of the present invention. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

According to the advertisement management apparatus and the operation method thereof according to an embodiment of the present invention, an advertisement reception subject receiving an advertisement related to an IPTV service is extended to a terminal possessed by a member of an IPTV service contractor, It is possible to selectively provide targetting advertisements to the set-top box and the terminal according to the advertisement provision policy of the receiver group, and therefore, it is not limited to the use of the related technology, Is not only sufficient but also practically usable because it can be practically carried out clearly.

10: Set-top box
20: Router
30: terminal
40: Ad management device
41: discrimination unit 42:
43: Offering

Claims (18)

An acquisition unit for acquiring segment information indicating an attribute of an ad receiver group to which the terminal belongs based on the setting identification information of the terminal connected to the set top box; And
And a providing unit for providing a specific advertisement matched with the segment information to at least one of the set-top box and the terminal according to an advertisement provision policy determined for the ad recipient group. The method according to claim 1,
Wherein the advertisement providing policy includes:
And a size difference between a set-top box advertisement preference, which is a preference degree of the preference of the specific advertisement by the user in the set-top box, and a terminal advertisement preference preference of the specific advertisement through the terminal, . 3. The method of claim 2,
The specific advertisement may include:
Wherein the set-top box advertisement preference is provided to the set-top box when the set-top box advertisement preference is greater than or equal to a threshold size greater than the terminal advertisement preference, and is provided to the terminal if the terminal advertisement preference is greater than the set-
Wherein the set-top box is provided to both the set-top box and the terminal when the size difference between the set-top box advertisement preference and the terminal advertisement preference is less than the threshold size. The method of claim 3,
Wherein the advertisement providing policy includes:
A providing procedure for providing the specific advertisement to each of the set-top box and the terminal based on a size difference between the set-top box advertisement preference and the terminal advertisement preference when providing the specific advertisement to both the set-top box and the terminal, And the number of times the advertisement is provided. The method according to claim 1,
The advertisement management apparatus
Further comprising a determination unit for determining whether the terminal is an advertisement reception object based on the connection related information of the terminal,
Wherein the obtaining unit comprises:
And acquires the segment information when it is determined that the terminal is the target of receiving the advertisement. 6. The method of claim 5,
The connection-
The connection history information related to the history that the terminal accesses the settop box,
Wherein,
If it is determined from the connection history information that at least one of the connection frequency of the connection with the settop box and the connection holding time in which connection with the settop box is maintained is included in the threshold range, The advertisement management apparatus comprising: 6. The method of claim 5,
The connection-
And connection distance information related to a connection distance between the set-top box and the terminal,
Wherein,
Wherein the terminal determines that the terminal is the destination of the advertisement when it is determined from the connection distance information that the terminal is located within a viewable distance from the TV connected to the settop box. 8. The method of claim 7,
The connection-
And the received signal strength at the set-top box or at the terminal, which receives at least one of the non-audible sound communication signal and the local communication signal transmitted from the set-top box or the terminal. The method according to claim 1,
The setting identification information includes:
And advertisement identification information set in association with an operating system of the terminal,
Wherein the obtaining unit comprises:
And acquires the segment information as a result of analyzing the usage log information of the terminal accumulated cumulatively based on the advertisement identification information. An acquisition step of acquiring segment information indicating an attribute of an ad recipient group to which the terminal belongs based on the setting identification information of the terminal connected to the set top box; And
And providing a specific advertisement matched with the segment information to at least one of the set-top box and the terminal according to an advertisement provision policy determined for the ad recipient group. 11. The method of claim 10,
Wherein the advertisement providing policy includes:
And a size difference between a set-top box advertisement preference, which is a preference degree of the preference of the specific advertisement by the user in the set-top box, and a terminal advertisement preference preference of the specific advertisement through the terminal, To the advertisement management apparatus. 12. The method of claim 11,
The specific advertisement may include:
Wherein the set-top box advertisement preference is provided to the set-top box when the set-top box advertisement preference is greater than or equal to a threshold size greater than the terminal advertisement preference, and is provided to the terminal if the terminal advertisement preference is greater than the set-
Wherein the set-top box is provided to both the set-top box and the terminal when the size difference between the set-top box advertisement preference and the terminal advertisement preference is less than the threshold size. 13. The method of claim 12,
Wherein the advertisement providing policy includes:
A providing procedure for providing the specific advertisement to each of the set-top box and the terminal based on a size difference between the set-top box advertisement preference and the terminal advertisement preference when providing the specific advertisement to both the set-top box and the terminal, And the number of times the advertisement is provided. 11. The method of claim 10,
The method comprises:
Further comprising a determining step of determining whether the terminal is an advertisement reception object based on connection-related information of the terminal,
The acquiring step includes:
And when the terminal is determined to be the target of the advertisement reception, acquires the segment information. 15. The method of claim 14,
The connection-
The connection history information related to the history that the terminal accesses the settop box,
Wherein,
If it is determined from the connection history information that at least one of the connection frequency of the connection with the settop box and the connection holding time in which connection with the settop box is maintained is included in the threshold range, The advertisement management apparatus comprising: 15. The method of claim 14,
The connection-
And connection distance information related to a connection distance between the set-top box and the terminal,
Wherein,
When the terminal is found to be located within a viewable distance from a TV connected to the set-top box, the terminal determines that the terminal is an object of receiving the advertisement from the connection distance information. 17. The method of claim 16,
The connection-
Wherein the set-top box or the terminal receives the at least one communication signal among the set-top box or the non-audible sound communication signal and the local communication signal transmitted from the terminal. Way. 11. The method of claim 10,
The setting identification information includes:
And advertisement identification information set in association with an operating system of the terminal,
The acquiring step includes:
And acquires the segment information as a result of analyzing the usage log information of the terminal accumulated cumulatively based on the advertisement identification information.

Images