KR20190002580U - Sharing system for information including tag contents - Google Patents

Abstract

The present invention relates to an advertising method and system for sharing information including tag content. In an advertisement system for sharing information including a tag content including a plurality of terminals and a server constituting a network with a plurality of terminals, which is another aspect of the present invention, a first terminal of the plurality of terminals is displayed first Set a first area in content, receive first information related to at least one item included in the first area, and link related second information from which the at least one item can be purchased, from the server; Displaying tag content associated with the first information on an area, transmitting the first content on which the tag content is displayed, to a second terminal, wherein a second terminal of the plurality of terminals selects the tag content in the first content In this case, the link of the second information may be displayed.

Description

Sharing system for information including tag contents}

The present invention relates to an advertising method and system for sharing information including tag content. Specifically, the present invention relates to an advertising method and system for sharing information including tag content indicating a specific area and a brand or a product, and connecting a link related to a brand or a product when a shared user selects a specific area. will be.

Advertising is an information activity invested by companies, individuals and organizations to inform the world of goods, services, ideologies, creeds and policies to achieve their intended purpose. It is a kind of persuasive communication activity that promotes sales.

Advertisements are displayed or broadcasted in the form of newspapers, pictures, photographs, designs, videos, sound, etc. in mass media such as newspapers, magazines, radio, and television, or in various delivery media such as mail, posters, brochures, outdoor advertisements, theaters and the Internet. As a result, it is an activity to promote the achievement of the desired purpose such as sales by disseminating and convincing prospective buyers with information on goods and services.

These advertisements are conducted to stimulate demand for consumers to purchase a product or service or to give an image to the product, to attempt to enhance the corporate image, or to serve a political or public service.

For-profit advertising refers to general commercial advertising for the purpose of selling goods, etc. Non-profit advertising is a non-commercial advertisement by a public organization such as the Red Cross or a public advertising organization, generally referred to as public or public service advertising.

In addition, according to the purpose or function can be divided into product advertising (or sales advertising) and non-product advertising, product advertising is advertising to promote the sale of goods or services produced by the company.

On the other hand, non-product advertising is an advertisement that is conducted to gain the public's favor or trust by making the general public aware of the importance of advertisers' social contribution or corporate management.

Meanwhile, according to the current advertising technique, the advertisement for a specific product or a brand itself is performed, and the user immediately sees the text, image, video, etc., the information about the desired product and the link information for purchasing the desired product. There is a problem that can not be grasped, but through a separate search process.

Therefore, in order to solve such a problem, an advertising method of sharing information including tag content representing a specific area and a brand or a product, and linking a link related to a brand or a product when a shared user selects a specific area, It is a required situation.

Korean Intellectual Property Office Application No. 10-2001-0073484 Korean Patent Office Registration No. 10-0496514

The present invention seeks to provide a user with an advertising method and system for sharing information including tag content.

Specifically, the present invention shares an information including tag content representing a specific area and a brand or a product, and when a shared user selects a specific area, the user may use an advertisement method and system that connects a link related to a brand or a product. To provide.

On the other hand, the technical problems to be achieved in the present invention are not limited to the above-mentioned technical problems, and other technical problems not mentioned are clearly to those skilled in the art to which the present invention belongs from the following description. It can be understood.

An advertisement method for sharing information including tag content, which is an aspect of the present invention for achieving the above technical problem, comprises: a first step of setting a first area within first content displayed on a first terminal; A second step of the first terminal receiving first information related to at least one item included in the first area and second information related to a link capable of purchasing the at least one item from a server; A third step of displaying tag content associated with the first information on a first area of the first terminal; Transmitting, by the first terminal, the first content on which the tag content is displayed to a second terminal; A fifth step of selecting tag content in the first content in the second terminal; And a sixth step of displaying a link of the second information in the second terminal.

The first content may include text, an image, a video, a plurality of first areas and tag content, and a plurality of second terminals.

In addition, before the first step, step 0.5 may be registered in the server, brand and product information associated with a plurality of items and link information for purchasing the plurality of items;

In addition, the first step may include a step 1-1 of touching a first point in the first content displayed on the first terminal; Drawing a closed curve while touching the first point to touch the first point again; And setting the closed curve based on the first point as the first region.

In addition, the closed curve in the first to third steps may be changed in size and position.

In addition, the tag content of the third step may be displayed on the first area as a brand image of the at least one item.

In addition, after the sixth step, a seventh step of the server determines the amount of advertising by using at least one of the number of transmission of the fourth step and the number of tag content selection of the fifth step; .

In addition, at least one of short-range communication and long-distance communication is used between the terminal and the server, and the short-range communication includes ANT, Bluetooth, Radio Frequency Identification (RFID), infrared communication (IrDA), and UWB. (Ultra Wideband), ZigBee technology, and the telecommunications include code division multiple access (CDMA), frequency division multiple access (FDMA), time division multiple access (TDMA), orthogonal frequency division multiple access (OFDMA), SC- It may include a single carrier frequency division multiple access (FDMA).

Meanwhile, in the advertisement system for sharing information including tag contents including a plurality of terminals and a server configuring a network with the plurality of terminals, which are another aspect of the present invention for achieving the above another technical problem, the plurality of terminals. A first terminal among terminals of may set a first region in the displayed first content, and link information for purchasing the at least one item and first information associated with at least one item included in the first region. Receiving information from the server, displaying tag content associated with the first information on the first area, transmitting first content on which the tag content is displayed to a second terminal, and a second terminal of the plurality of terminals When selecting the tag content in the first content, may display a link of the second information.

The present invention can provide a user with an advertising method and system for sharing information including tag content.

Specifically, the present invention shares an information including tag content representing a specific area and a brand or a product, and when a shared user selects a specific area, the user may use an advertisement method and system that connects a link related to a brand or a product. Can be provided to

On the other hand, the effect that can be obtained in the present invention is not limited to the above-mentioned effects, other effects that are not mentioned will be clearly understood by those skilled in the art from the following description. Could be.

1 is a block diagram illustrating a configuration of a terminal applicable to the present invention.
Figure 2 is a block diagram illustrating an advertising system for sharing information including the tag content proposed by the present invention.
FIG. 3 is a diagram illustrating a connection relationship between an advertisement system sharing information including tag content described with reference to FIG. 2.
4 is a flowchart illustrating an advertisement method for sharing information including tag content proposed by the present invention.
FIG. 5 is a diagram for explaining a step of setting a specific area in the first content displayed on the terminal by the user described with reference to FIG. 4.
FIG. 6 is another diagram for explaining a step of setting a specific area in the first content displayed on the terminal by the user described with reference to FIG. 4.
FIG. 7 is a diagram illustrating a step of setting a brand or a product for at least one product included in the specific region described with reference to FIG. 4.
FIG. 8 is a diagram illustrating a step of setting a link related to a purchase of a brand or a product set in FIG. 4.
FIG. 9 is a diagram illustrating a step of displaying second content representing a specific region, brand, or product described with reference to the terminal of the user together with the first content.
FIG. 10 is another diagram illustrating a step of displaying second content representing a specific region, brand, or product described with reference to the terminal of the user together with the first content.
FIG. 11 is a view illustrating a step in which the user described in FIG. 4 shares first content including a second content with a plurality of terminals using a terminal.

The following technologies include code division multiple access (CDMA), frequency division multiple access (FDMA), time division multiple access (TDMA), orthogonal frequency division multiple access (OFDMA), single carrier-frequency division multiple access (SC-FDMA), and the like. The same can be used for various multiple access schemes. CDMA may be implemented with a radio technology such as Universal Terrestrial Radio Access (UTRA) or CDMA2000. TDMA may be implemented with wireless technologies such as Global System for Mobile communications (GSM) / General Packet Radio Service (GPRS) / Enhanced Data Rates for GSM Evolution (EDGE). OFDMA may be implemented in a wireless technology such as Institute of Electrical and Electronics Engineers (IEEE) 802.11 (Wi-Fi), IEEE 802.16 (WiMAX), IEEE 802.20, Evolved UTRA (E-UTRA). UTRA is part of the Universal Mobile Telecommunications System (UMTS). 3rd Generation Partnership Project (3GPP) Long Term Evolution (LTE) is a part of Evolved UMTS (E-UMTS) using E-UTRA, and employs OFDMA in downlink and SC-FDMA in uplink. LTE-A (Advanced) is the evolution of LTE. IEEE 802.16m is an evolution of IEEE 802.16e.

1 is a block diagram illustrating a configuration of a terminal applicable to the present invention.

The terminal illustrated in FIG. 1 includes a wireless communication unit 110, an A / V input unit 120, a user input unit 130, a sensing unit 140, an output unit 150, a memory 160, and an interface. The unit 170, the controller 180, and the power supply unit 190 may be included. Since the components shown in FIG. 1 are not essential, a terminal having more components or fewer components may be implemented.

Hereinafter, the components will be described in order.

The wireless communication unit 110 may include one or more modules that enable wireless communication between the terminal and the wireless communication system or between the terminal and the network in which the terminal is located. For example, the wireless communication unit 110 may include a broadcast receiving module 111, a mobile communication module 112, a wireless internet module 113, a short range communication module 114, a location information module 115, and the like. .

The broadcast receiving module 111 receives a broadcast signal and / or broadcast related information from an external broadcast management server through a broadcast channel.

The broadcast channel may include a satellite channel and a terrestrial channel. The broadcast management server may mean a server that generates and transmits a broadcast signal and / or broadcast related information or a server that receives a previously generated broadcast signal and / or broadcast related information and transmits the same to a terminal. The broadcast signal may include not only a TV broadcast signal, a radio broadcast signal, and a data broadcast signal, but also a broadcast signal having a data broadcast signal combined with a TV broadcast signal or a radio broadcast signal.

The broadcast related information may mean information related to a broadcast channel, a broadcast program, or a broadcast service provider. The broadcast related information may also be provided through a mobile communication network. In this case, it may be received by the mobile communication module 112.

The broadcast related information may exist in various forms. For example, it may exist in the form of Electronic Program Guide (EPG) of Digital Multimedia Broadcasting (DMB) or Electronic Service Guide (ESG) of Digital Video Broadcast-Handheld (DVB-H).

The broadcast receiving module 111 may include, for example, Digital Multimedia Broadcasting-Terrestrial (DMB-T), Digital Multimedia Broadcasting-Satellite (DMB-S), Media Forward Link Only (MediaFLO), and Digital Video Broadcast (DVB-H). Digital broadcast signals can be received using digital broadcasting systems such as Handheld and Integrated Services Digital Broadcast-Terrestrial (ISDB-T). Of course, the broadcast receiving module 111 may be configured to be suitable for not only the above-described digital broadcasting system but also other broadcasting systems.

The broadcast signal and / or broadcast related information received through the broadcast receiving module 111 may be stored in the memory 160.

The mobile communication module 112 transmits and receives a wireless signal with at least one of a base station, an external terminal, and a server on a mobile communication network. The wireless signal may include various types of data according to transmission and reception of a voice call signal, a video call call signal, or a text / multimedia message.

The wireless internet module 113 refers to a module for wireless internet access and may be embedded or external to the terminal. Wireless Internet technologies may include Wireless LAN (Wi-Fi), Wireless Broadband (Wibro), World Interoperability for Microwave Access (Wimax), High Speed Downlink Packet Access (HSDPA), and the like.

The short range communication module 114 refers to a module for short range communication. As a short range communication technology, Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and the like may be used.

The location information module 115 is a module for obtaining a location of a terminal, and a representative example thereof is a GPS (Global Position System) module.

Referring to FIG. 1, the A / V input unit 120 is for inputting an audio signal or a video signal, and may include a camera 121 and a microphone 122. The camera 121 processes image frames such as still images or moving images obtained by the image sensor in the video call mode or the photographing mode. The processed image frame may be displayed on the display unit 151.

The image frame processed by the camera 121 may be stored in the memory 160 or transmitted to the outside through the wireless communication unit 110. Two or more cameras 121 may be provided according to the use environment.

The microphone 122 receives an external sound signal by a microphone in a call mode, a recording mode, a voice recognition mode, etc., and processes the external sound signal into electrical voice data. The processed voice data may be converted into a form transmittable to the mobile communication base station through the mobile communication module 112 and output in the call mode. The microphone 122 may implement various noise removing algorithms for removing noise generated in the process of receiving an external sound signal.

The user input unit 130 generates input data for the user to control the operation of the terminal. The user input unit 130 may include a key pad dome switch, a touch pad (static pressure / capacitance), a jog wheel, a jog switch, and the like.

The sensing unit 140 generates a sensing signal for controlling the operation of the terminal by detecting a current state of the terminal, such as an open / closed state of the terminal, a position of the terminal, presence or absence of a user, orientation of the terminal, acceleration / deceleration of the terminal, and the like. For example, when the terminal is in the form of a slide phone, it may sense whether the slide phone is opened or closed. In addition, whether the power supply unit 190 is supplied with power, whether the interface unit 170 is coupled to the external device may be sensed. The sensing unit 140 may include a proximity sensor 141.

The output unit 150 is used to generate an output related to visual, auditory or tactile senses, which includes a display unit 151, an audio output module 152, an alarm unit 153, a haptic module 154, and a projector module ( 155) may be included.

The display unit 151 displays (outputs) information processed in the terminal. For example, when the terminal is in the call mode, the terminal displays a user interface (UI) or a graphic user interface (GUI) related to the call. When the terminal is in a video call mode or a photographing mode, the terminal displays a photographed and / or received image, UI, or GUI.

The display unit 151 includes a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display (flexible). and at least one of a 3D display.

Some of these displays can be configured to be transparent or light transmissive so that they can be seen from the outside. This may be referred to as a transparent display. A representative example of the transparent display is TOLED (Transparant OLED). The rear structure of the display unit 151 may also be configured as a light transmissive structure. With this structure, the user can see the object located behind the terminal body through the area occupied by the display unit 151 of the terminal body.

There may be two or more display units 151 according to the implementation form of the terminal. For example, a plurality of display units may be spaced apart or integrally disposed on one surface of the terminal, or may be disposed on different surfaces.

When the display unit 151 and a sensor for detecting a touch operation (hereinafter, referred to as a touch sensor) form a mutual layer structure (hereinafter referred to as a touch screen), the display unit 151 may be configured in addition to an output device. Can also be used as an input device. The touch sensor may have, for example, a form of a touch film, a touch sheet, a touch pad, or the like.

The touch sensor may be configured to convert a change in pressure applied to a specific portion of the display unit 151 or capacitance generated in a specific portion of the display unit 151 into an electrical input signal. The touch sensor may be configured to detect not only the position and area of the touch but also the pressure at the touch.

If there is a touch input to the touch sensor, the corresponding signal (s) is sent to the touch controller. The touch controller processes the signal (s) and then transmits the corresponding data to the controller 180. As a result, the controller 180 can know which area of the display unit 151 is touched.

The proximity sensor 141 may be disposed in an inner region of the terminal surrounded by the touch screen or near the touch screen. The proximity sensor refers to a sensor that detects the presence or absence of an object approaching a predetermined detection surface or an object present in the vicinity without using a mechanical contact by using an electromagnetic force or infrared rays. Proximity sensors have a longer life and higher utilization than touch sensors.

Examples of the proximity sensor include a transmission photoelectric sensor, a direct reflection photoelectric sensor, a mirror reflection photoelectric sensor, a high frequency oscillation proximity sensor, a capacitive proximity sensor, a magnetic proximity sensor, and an infrared proximity sensor. When the touch screen is capacitive, the touch screen is configured to detect the proximity of the pointer by the change of the electric field according to the proximity of the pointer. In this case, the touch screen (touch sensor) may be classified as a proximity sensor.

Hereinafter, for convenience of explanation, the act of allowing the pointer to be recognized without being in contact with the touch screen so that the pointer is located on the touch screen is referred to as a "proximity touch", and the touch The act of actually touching the pointer on the screen is called "contact touch." The position where the proximity touch is performed by the pointer on the touch screen refers to a position where the pointer is perpendicular to the touch screen when the pointer is in proximity proximity.

The proximity sensor detects a proximity touch and a proximity touch pattern (for example, a proximity touch distance, a proximity touch direction, a proximity touch speed, a proximity touch time, a proximity touch position, and a proximity touch movement state). Information corresponding to the sensed proximity touch operation and proximity touch pattern may be output on the touch screen.

The sound output module 152 may output audio data received from the wireless communication unit 110 or stored in the memory 160 in a call signal reception, a call mode or a recording mode, a voice recognition mode, a broadcast reception mode, and the like. The sound output module 152 may also output a sound signal related to a function (for example, a call signal reception sound or a message reception sound) performed in the terminal. The sound output module 152 may include a receiver, a speaker, a buzzer, and the like.

The alarm unit 153 outputs a signal for notifying occurrence of an event of the terminal. Examples of events generated in the terminal include call signal reception, message reception, key signal input, and touch input. The alarm unit 153 may output a signal for notifying occurrence of an event in a form other than a video signal or an audio signal, for example, vibration. The video signal or the audio signal may be output through the display unit 151 or the audio output module 152, so that they 151 and 152 may be classified as part of the alarm unit 153.

The haptic module 154 generates various haptic effects that a user can feel. Vibration is a representative example of the haptic effect generated by the haptic module 154. The intensity and pattern of vibration generated by the haptic module 154 can be controlled. For example, different vibrations may be synthesized and output or may be sequentially output.

In addition to the vibration, the haptic module 154 may be configured to provide a pin array that vertically moves with respect to the contact skin surface, a jetting force or suction force of air through the jetting or suction port, grazing to the skin surface, contact of the electrode, electrostatic force, and the like. Various tactile effects can be generated, such as effects by the endothermic and the reproduction of a sense of cold using the elements capable of endotherm or heat generation.

The haptic module 154 may not only deliver the haptic effect through direct contact, but also may implement the user to feel the haptic effect through a muscle sense such as a finger or an arm. Two or more haptic modules 154 may be provided according to a configuration aspect of the mobile terminal.

The projector module 155 is a component for performing an image project function using a terminal. The projector module 155 is the same as or at least a part of the image displayed on the display unit 151 according to a control signal of the controller 180. Other images can be displayed on an external screen or wall.

In detail, the projector module 155 may include a light source (not shown) for generating light (for example, laser light) for outputting the image to the outside, and an image for output to the outside using the light generated by the light source. And an image generating means (not shown), and a lens (not shown) for expanding and outputting the image to the outside at a predetermined focal length. In addition, the projector module 155 may include an apparatus (not shown) which may mechanically move the lens or the entire module to adjust the image projection direction.

The projector module 155 may be divided into a cathode ray tube (CRT) module, a liquid crystal display (LCD) module, a digital light processing (DLP) module, and the like, according to the device type of the display means. In particular, the DLP module may be advantageous in miniaturization of the projector module 151 by expanding and projecting an image generated by reflecting light generated from a light source to a digital micromirror device (DMD) chip.

Preferably, the projector module 155 may be provided in the longitudinal direction on the side, front or back of the terminal. Of course, the projector module 155 may be provided at any position of the terminal as necessary.

The memory unit 160 may store a program for processing and controlling the controller 180, and temporarily stores input / output data (for example, a phone book, a message, an audio, a still image, a video, etc.). It can also perform a function for. The memory unit 160 may also store a frequency of use of each of the data (eg, a phone number, a message, and a frequency of use of each multimedia). In addition, the memory unit 160 may store data regarding vibration and sound of various patterns output when a touch input on the touch screen is performed.

The memory 160 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory), RAM (Random Access Memory, RAM), Static Random Access Memory (SRAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Programmable Read-Only Memory (PROM), Magnetic Memory, Magnetic It may include a storage medium of at least one type of disk, optical disk. The terminal may operate in association with a web storage that performs a storage function of the memory 160 on the Internet.

The interface unit 170 serves as a path with all external devices connected to the terminal. The interface unit 170 receives data from an external device, receives power, delivers the power to each component inside the terminal, or transmits data within the terminal to the external device. For example, wired / wireless headset ports, external charger ports, wired / wireless data ports, memory card ports, ports for connecting devices with identification modules, audio input / output (I / O) ports, The video input / output (I / O) port, the earphone port, and the like may be included in the interface unit 170.

The identification module is a chip that stores various types of information for authenticating a user's right of use, and includes a user identification module (UIM), a subscriber identify module (SIM), and a universal subscriber identity module (Universal Subscriber Identity Module). , USIM), and the like. A device equipped with an identification module (hereinafter referred to as an 'identification device') may be manufactured in the form of a smart card. Therefore, the identification device can be connected to the terminal through the port.

The interface unit may be a passage through which power from the cradle is supplied to the mobile terminal when the mobile terminal is connected to an external cradle, or a passage through which various command signals input from the cradle by a user are transferred to the mobile terminal. Can be. Various command signals or power input from the cradle may be operated as signals for recognizing that the mobile terminal is correctly mounted on the cradle.

The controller 180 typically controls the overall operation of the terminal. For example, perform related control and processing for voice calls, data communications, video calls, and the like. The controller 180 may include a multimedia module 181 for playing multimedia. The multimedia module 181 may be implemented in the controller 180 or may be implemented separately from the controller 180.

The controller 180 may perform a pattern recognition process for recognizing a writing input or a drawing input performed on the touch screen as text and an image, respectively.

The power supply unit 190 receives an external power source and an internal power source under the control of the controller 180 to supply power for operation of each component.

Various embodiments described herein may be implemented in a recording medium readable by a computer or similar device using, for example, software, hardware or a combination thereof.

According to a hardware implementation, the embodiments described herein include application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), and the like. It may be implemented using at least one of processors, controllers, micro-controllers, microprocessors, and electrical units for performing other functions. The described embodiments may be implemented by the controller 180 itself.

According to the software implementation, embodiments such as the procedures and functions described herein may be implemented as separate software modules. Each of the software modules may perform one or more functions and operations described herein. Software code may be implemented in software applications written in a suitable programming language. The software code may be stored in the memory 160 and executed by the controller 180.

Hereinafter, an advertisement system for sharing information including tag content based on the configuration of the terminal 100 described above will be described in detail.

Figure 2 is a block diagram illustrating an advertising system for sharing information including the tag content proposed by the present invention.

Referring to FIG. 2, the advertisement system 10 sharing information including the tag content proposed by the present invention is related to the terminal 100, the server 200, the advertiser 300, and the purchase described above using FIG. 1. Server 400 and the like.

There may be a plurality of terminals 100 applied to the advertisement system 10 sharing information including tag contents according to the present invention, and each terminal 100 includes tag contents in at least one other terminal 100. Share information.

Referring to FIG. 2, the advertiser 300 is a subject that sells at least one product based on a brand, and advances to the server 200 a brand to be sold by the advertiser 300 and at least one product associated with the brand. It is possible to register.

In addition, the purchase-related server 400 can communicate with the server 200 and the advertiser 300, the site or link that allows the advertiser 300 to sell the brand and at least one product associated with the brand Server that connects

Similar to the advertiser 300, the purchase related server 400 may register in advance the server 200 with the brand of the advertiser 300 and at least one link for purchasing at least one product associated with the brand.

In addition, the terminal 100 designates an area desired by the user in basic content such as text, an image, a video, and receives brand or product information related to an item included in the designated area from the server 200.

In addition, the terminal 100 allows the content indicating the specific area and the brand or the product designated on the basic content to be displayed together, and thus the content indicating the specific area and the brand or the product displayed on the basic content is tagged content in this specification. It is called.

The tag content is a link associated with a brand or a product through communication between the terminal 100 and the server 200 is designated.

In addition, when the user of the terminal 100 shares the tag content with the user of at least one other terminal 100, and the user of the other at least one terminal 100 selects the shared tag content, the brand or product Linked to and associated with.

The terminal 100, the server 200, the purchase-related server 400, and the advertiser 300 may communicate with each other through local area communication or long distance communication.

The short range communication may include ANT, Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), and ZigBee technologies.

In addition, telecommunication includes code division multiple access (CDMA), frequency division multiple access (FDMA), time division multiple access (TDMA), orthogonal frequency division multiple access (OFDMA), and single carrier frequency division multiple access (SC-FDMA). It may include.

In addition, FIG. 3 is a diagram for describing a connection relationship between an advertisement system sharing information including tag content described with reference to FIG. 2.

Referring to FIG. 3, the advertiser 300 may pre-register a brand to be sold by the advertiser 300 and at least one product associated with the brand in the server 200.

In addition, the purchase-related server 400 can communicate with the server 200 and the advertiser 300, the site or link that allows the advertiser 300 to sell the brand and at least one product associated with the brand Can be connected.

Referring to FIG. 3, the purchase related server 400, like the advertiser 300, may pre-register the brand of the advertiser 300 and at least one link that may purchase at least one product associated with the brand in the server 200. can do.

In addition, referring to FIG. 3, the terminal 100 displays content indicating a specific area and a brand or a product designated on the basic content, and displays at least one terminal whose tag content is different from the user of the terminal 100. When the tag content is shared 510 with the user of 100 and the user of the at least one other terminal 100 selects the shared tag content, the tag content is displayed through a link 520 associated with a brand or a product. .

A detailed operation of the present invention will be described with reference to the drawings.

4 is a flowchart illustrating an advertisement method for sharing information including tag content proposed by the present invention.

Referring to FIG. 4, first, a step (S100) of registering a brand and a product of an advertiser 300 in a server 200 is performed.

For example, if a brand desired by the advertiser 300 is Nike, and a product sold through a brand called Nike is a1, a2, a3, the advertiser 300 may store information about Nike and a1, a2, a3 products. It is possible to register in advance at 200.

Thereafter, in operation S200, the server 200 registers the link 520 related to the purchase of the brand and the product through the purchase related server 400.

For example, the advertiser 300 registers information about Nike registered in advance in the server 200 and a plurality of links for purchasing a1, a2, and a3 products in the server 200 through the purchase related server 400. It is possible.

After the step S200, the user of the terminal 100 sets a specific area in the first content displayed on the terminal 100 (S300).

The first content displayed on the terminal 100 may include text, an image, a video, and the like.

In the present specification, for convenience of description, it is assumed that the first content is an image, but the content of the present invention is not limited thereto.

In relation to step S300, FIG. 5 is a diagram for explaining a step in which the user described in FIG. 4 sets a specific area in the first content displayed on the terminal.

Referring to FIG. 5A, a user of the terminal 100 may designate a first region 511 of an image displayed on the display unit 151 through a pointer.

A method of designating the first region 511 may be applied by a user using a hand or a pen.

At this time, the area can be set within a clickable range and can be designated as a free curve or a polygon.

In addition, when the start region and the end region of the touch region meet, the unit serves as a setting region, and the size and range can be modified in the designated region.

The designated area may be searched for and registered products of the TAG server 200, and may be linked to search for a product in a searcher by exception processing.

The tag image designated through this setting is shown in Fig. 5B.

Referring to FIG. 5B, the first region 511, the second region 512, and the third region 513 are designated by the user of the terminal 100 and displayed on the display unit 151. do.

Meanwhile, a figure for selecting by the control unit 180 may be displayed on the display unit without using a touch input or a separate tool.

FIG. 6 is another diagram for explaining a step of setting a specific area in the first content displayed on the terminal by the user described with reference to FIG. 4.

Referring to FIG. 6, a plurality of polygons are displayed on the tag area setting menu 515 of the display unit.

When the user selects a first figure among a plurality of polygons, the selected first figure is displayed on the image, and the user moves the first figure 511, the second region 512 on the display unit 155, It is possible to set the third region 513, the fourth region 514, and the like.

Specifically, when a user clicks on a figure, drags it to move the figure and releases it (releases the hand), it automatically goes to the search, and when the product or brand is selected in the search, the next figure can be set.

4 again, after step S300, a step (S400) of setting a brand or a product for at least one product included in a specific area is performed.

FIG. 7 is a diagram illustrating a step of setting a brand or a product for at least one product included in the specific region described with reference to FIG. 4.

Referring to FIG. 7A, when the user selects a first figure among a plurality of polygons as described with reference to FIG. 6, the selected first figure is displayed on the image, and the user moves the display to display the display unit ( An example in which the first region 511, the second region 512, the third region 513, the fourth region 514, etc. on the 155 are set is shown.

In addition, referring to FIG. 7B, when the user sets the first area 511, the second area 512, the third area 513, and the fourth area 514, the step S100 may be performed. Brand and product related information 161 of the advertiser 300 registered in advance in the server 200 is displayed on the display unit 151.

In this case, the user may designate a corresponding brand and a product among a plurality of information displayed on the display unit 151.

Thereafter, as illustrated in FIG. 7C, an image 613 displaying brand or product related information is displayed on a designated area on the display unit.

In addition, after step S400, a step (S500) of setting a link related to a purchase of a brand or a product set by a user is performed.

In relation to step S500, FIG. 8 is a diagram illustrating a step of setting a link related to the purchase of a brand or a product set in FIG. 4.

8 (a) and 8 (b) correspond to FIGS. 7 (a) and 7 (b), respectively, and thus redundant descriptions are omitted for simplicity of the specification.

After (a) and (b) of FIG. 8, a list 630 of links related to the purchase of the brand or product set by the user is displayed on the display unit 151 as shown in (c) of FIG. 8.

The user may set the first link 631 in the list of displayed links 630, and when the user selects the first link 631, the user may set the first link 631 to the first link 631 as illustrated in (d) of FIG. 8. The moved screen may be displayed on the display unit 151.

When the step S500 is completed, the second content representing the specific region and the brand or the product, that is, the aforementioned tag content, is displayed on the user's terminal together with the first content (S600).

FIG. 9 is a diagram illustrating a step of displaying second content representing a specific region, brand, or product described with reference to the terminal of the user together with the first content.

Referring to FIG. 9, in response to step S600, the first tag content 521, the second tag content 522, the third tag content 523, and the fourth tag content 524 are designated by the user on the display unit. It is arranged and displayed in the tag area.

Meanwhile, the plurality of tag contents may not be always displayed but may be displayed only when a specific touch input of the user is received.

FIG. 10 is another diagram illustrating a step of displaying second content representing a specific region, brand, or product described with reference to the terminal of the user together with the first content.

Referring to FIG. 10A, in a general case, the first tag content 521, the second tag content 522, the third tag content 523, and the fourth tag content 524 in response to step S600. Even if is specified, only the image is displayed on the display unit 151.

In this case, a user may input a command through a touch input or a user input unit 130 having a specific pattern, and the designated 1 tag content 521 as illustrated in FIG. 10B corresponding to the touch input or command input, The second tag content 522, the third tag content 523, and the fourth tag content 524 may be displayed.

Meanwhile, in step S600, the tag content may be divided and displayed according to the frequency of the user of the other terminal 100 selecting the corresponding product or brand.

For example, a brand or a product corresponding to the first tag content 521 among the displayed 1 tag content 521, the second tag content 522, the third tag content 523, and the fourth tag content 524. When the other user selects and purchases a lot of products, the first tag content 521 may be given a visual effect of displaying or blinking larger than other tag contents.

After operation S600, the user may share the first content, that is, tag content, including the second content with the plurality of other terminals 100 using the terminal 100 (S700).

FIG. 11 is a view illustrating a step in which the user described in FIG. 4 shares first content including a second content with a plurality of terminals using a terminal.

Referring to FIG. 11, a user of the terminal 100 may not only share an image but may share an image including tag content with a user of another terminal 100 through at least one SNS.

After operation S700, at least one of the users of the plurality of terminals 100 may select the shared second content, that is, tag content (S800).

In this case, the second content (tag content) is moved from the selected terminal 100 to a link associated with the second content (tag content) and displayed on the display unit 151 (S900), and the user of another terminal 100 Can purchase a product of interest through the moved link.

In addition, the server 200 may charge the advertiser 300 an amount determined according to the number of sharing actions of the user of the terminal 100 and the number of link connections of other terminal users according to the public announcement (S1000).

That is, when the product for the designated area is clicked in the file in which the TAG image file is shared in various forms, the counter may be charged to the advertiser 300 as the marketing cost.

When the above-described method is applied, an advertisement method and system for sharing information including tag content may be provided to a user.

In addition, the present invention provides a user with an advertising method and system for sharing information including tag content representing a specific area and a brand or a product, and connecting a link related to a brand or a product when the shared user selects a specific area. Can be provided to

On the other hand, embodiments of the present invention described above may be implemented through various means. For example, embodiments of the present invention may be implemented by hardware, firmware, software, or a combination thereof.

In the case of a hardware implementation, the method according to embodiments of the present invention may include one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), and Programmable Logic Devices (PLDs). It may be implemented by field programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, and the like.

In the case of an implementation by firmware or software, the method according to the embodiments of the present invention may be implemented in the form of a module, procedure, or function that performs the functions or operations described above. The software code may be stored in a memory unit and driven by a processor. The memory unit may be located inside or outside the processor, and may exchange data with the processor by various known means.

Detailed description of the preferred embodiments of the present invention disclosed as described above is provided to enable those skilled in the art to implement and practice the present invention. Although described above with reference to preferred embodiments of the present invention, those skilled in the art will understand that the present invention can be variously modified and changed within the scope without departing from the scope of the present invention. For example, those skilled in the art can use each of the configurations described in the above-described embodiments in combination with each other. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

The present invention can be embodied in other specific forms without departing from the spirit and essential features of the present invention. Accordingly, the above detailed description should not be interpreted as limiting in all aspects and should be considered as illustrative. The scope of the present invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the present invention are included in the scope of the present invention. The present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein. In addition, the claims may be combined to form an embodiment by combining claims that do not have an explicit citation relationship or may be incorporated as new claims by post-application correction.

Claims (1)

In the system comprising a plurality of terminals and a server constituting a network with the plurality of terminals,

The first terminal of the plurality of terminals,
When setting a first area in the displayed first content, the server receives first information related to at least one item included in the first area and second information related to a link for purchasing the at least one item from the server. ,
Tag content associated with the first information is displayed on the first area.
Transmitting the first content and the second information on which the tag content is displayed to a second terminal of the plurality of terminals,

The second terminal,
When the tag content in the first content is selected, a link of the second information is displayed on the second terminal.

The setting of the first region is performed by at least one of the first method and the second method,

The first method,
A first step of touching the first point in the first content displayed on the first terminal; Drawing a closed curve while touching the first point to touch the first point again; And setting the closed curve based on the first point as the first region.

The second method is
Steps 1-4 in which a plurality of circles and polygons are displayed on the first terminal; Steps 1-5 of dragging and dropping to a region adjacent to the first point while a first element is selected by a user of the first terminal among the plurality of circles and polygons; A first to sixth step in which a region of a range is selected in the form of the first element from the point at which the first element is dropped; And steps 1-7 in which an area of a predetermined range in the form of the selected first element is set as the first area.

The closed curve in the first step 1-3 and the region of the predetermined range in the form of the first element in the first step 6-6 can be changed in size and position,

In the second terminal,
When the touch having a preset pattern is input while the first content other than the first area and the tag content is displayed, the first area and the tag content are additionally displayed in response to the input touch. Advertising system for sharing information including the tag content.

Images