KR20190000504A - Method, system and non-transitory computer-readable recording medium for providing broadcast contents - Google Patents

Abstract

The present invention relates to a method, a system, and a non-transitory computer-readable recording medium for providing broadcasting content. According to an embodiment of the present invention, the method for providing broadcasting content for a user device comprises the steps of: configuring a user bridge interface including advertisement content on upper channel broadcasting content provided in at least two upper channels with relatively low channel usability among broadcasting channels; and determining the user bridge interface as lower channel broadcasting content to be provided in at least one lower channel with relatively high channel usability among the broadcasting channels. Therefore, everyone can easily receive information on the upper channel broadcasting content in the lower channel.

Description

[0001] METHOD, SYSTEM AND NON-TRANSITORY COMPUTER READABLE RECORDING MEDIUM FOR PROVIDING BROADCAST CONTENTS [0002]

The present invention relates to a method, system and non-transitory computer readable recording medium for providing broadcast content.

With the proliferation of smartphones and the Internet, a number of individual stars have been created through YouTube and Internet personal broadcasting. 'One creator', 'Social creator', a large library, Yang Yang, and so on are examples of the stars so born. In this regard, MCN (Multi Channel Network) services (for example, African TV, Pandora TV, etc.), which collect and provide a plurality of personal broadcasting channels operated by a plurality of personal broadcasting entities, Much research is underway on how to provide services and systems while greatly changing the media market ecosystem.

In recent years, it is known that it is possible to classify the personal broadcasting contents of streaming or the streaming personal videos by the web platform or application according to the fields of interest, and to provide them to users (i.e., those who use devices to watch broadcast contents or moving pictures) It is well known.

However, according to the above-described conventional technology and the technology introduced so far, there is a tendency to depend on the smart devices such as smart phone, smart pad, and smart TV unconditionally, and the most convenient, universal, There is a disadvantage that it is difficult to receive broadcasting contents or moving pictures through a TV device as a device.

Accordingly, the present inventors have found that a channel for broadcasting through a TV device is divided into a higher channel (for example, 1000 channel) and a lower channel (for example, 1 channel) To 20 channels), and a technique for determining a user bridge interface including a content related to an upper channel broadcast content provided in an upper channel as a lower channel broadcast content to be provided in a lower channel I do.

Here, the upper channel broadcasting contents may be produced and provided by a medium-sized broadcasting entity such as a general individual, an individual business operator, a small business person, a small business, a medium-sized business, etc. Accordingly, when a plurality of upper channels according to the present invention are provided, It can be a great way for individuals, individual businesses, small business owners, small businesses, and medium-sized companies to create and deliver colorful and unique contents.

SUMMARY OF THE INVENTION The present invention has been made to solve all the problems of the prior art described above.

Also, according to the present invention, a plurality of contents related to a plurality of upper channel broadcasting contents provided in a plurality of upper channels with relatively low channel utilization are collected and provided in a lower channel having a relatively high channel utilization, It is another purpose to provide information on broadcast contents. It can be said that the content of such a lower channel is configured as a user bridge interface.

It is another object of the present invention to allow a user to move from a lower channel to a desired upper channel by a link or other means provided on a user bridge interface of the lower channel.

In order to accomplish the above object, a representative structure of the present invention is as follows.

According to an aspect of the present invention, there is provided a method for providing broadcast content to a user's device, the method comprising: receiving advertisement content related to an upper channel broadcast content provided from at least two upper channels, Constructing a user bridge interface, and determining the user bridge interface as sub-channel broadcast content to be provided in at least one sub-channel in which channel utilization is relatively high among the broadcast channels.

According to another aspect of the present invention, there is provided a system for providing broadcast content to a device of a user, the system comprising advertisement contents related to a higher channel broadcast content provided in at least two upper channels, There is provided a system including a user bridge interface and an interface management unit for determining the user bridge interface as sub-channel broadcast contents to be provided in at least one sub channel having a relatively high channel utilization among the broadcast channels.

In addition, there is further provided a non-transitory computer-readable recording medium for recording another method for implementing the invention, another system, and a computer program for carrying out the method.

According to the present invention, a plurality of contents related to a plurality of upper channel broadcasting contents provided in a plurality of upper channels with relatively low channel utilization are collected and provided in a lower channel having a relatively high channel utilization, Information on the broadcast contents can be provided.

Further, according to the present invention, a user can move from a lower channel to a desired upper channel by a link or other means provided on a user bridge interface of the lower channel.

1 is a diagram showing a schematic configuration of an overall system for providing broadcast contents according to an embodiment of the present invention.
2 is a detailed diagram illustrating an internal configuration of a content providing system 200 according to an embodiment of the present invention.
FIG. 3 through FIG. 4 illustrate a situation in which broadcast content is provided according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, the specific shapes, structures, and characteristics described herein may be implemented by changing from one embodiment to another without departing from the spirit and scope of the invention. It should also be understood that the location or arrangement of individual components within each embodiment may be varied without departing from the spirit and scope of the present invention. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be construed as encompassing the scope of the appended claims and all equivalents thereof. In the drawings, like reference numbers designate the same or similar components throughout the several views.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

In the present specification, content is a concept of collectively denoting digital information or individual information elements made up of characters, symbols, sounds, sounds, images, moving images, and the like. Such content may comprise, for example, data such as text, images, animations, audio, links (e.g., web links), or a combination of at least two of these data.

Configuration of the entire system

1 is a diagram showing a schematic configuration of an overall system for providing broadcast contents according to an embodiment of the present invention.

1, an overall system according to an exemplary embodiment of the present invention may include a communication network 100, a content providing system 200, and a TV device 300. As shown in FIG.

First, the communication network 100 according to an embodiment of the present invention may be configured without regard to communication modes such as wired communication and wireless communication, and may be a LAN (Local Area Network), a Metropolitan Area Network ), A wide area network (WAN), and the like. Preferably, the communication network 100 referred to herein may be the well-known Internet or World Wide Web (WWW). However, the communication network 100 may include, at least in part, a known wire / wireless data communication network, a known telephone network, or a known wire / wireless television communication network, without being limited thereto.

For example, the communication network 100 may be a wireless data communication network, such as a WiFi communication, a WiFi-Direct communication, a Long Term Evolution (LTE) communication, a Bluetooth communication (for example, a low- BLE (Bluetooth Low Energy) communication), infrared communication, ultrasonic communication, and the like.

The content providing system 200 according to an embodiment of the present invention can communicate with a TV device 300 to be described later through a communication network 100 and can transmit a channel for broadcasting through the TV device 300, A user bridge interface for a broadcast content of a higher channel having a relatively low channel utilization rate is configured and a function of determining the user bridge interface as a lower channel broadcast content to be provided in a lower channel having a relatively high channel utilization rate can do.

The configuration and functions of the content providing system 200 according to the present invention will be described in detail below.

Notwithstanding the description provided herein with respect to the content providing system 200, this description is exemplary only, and at least some of the functions or components described with respect to the content providing system 200 may be, It is apparent to those skilled in the art that it may be implemented in a TV device 300 or an external system (not shown), which will be described later, or may be included in a TV device 300 or an external system (not shown).

The TV device 300 according to an exemplary embodiment of the present invention is a device capable of communicating with the content providing system 200 through the communication network 100. Preferably, IPTV, and smart TV. The TV device 300 may include a digital broadcast receiver (e.g., a set-top box) that receives digital broadcast signals transmitted through a terrestrial wave, cable, satellite, IP network, Or may include it. Preferably, the TV device 300 may be an alternative smart device, such as a smart phone, a smart pad, or the like.

On the other hand, the TV device 300 may include an application program for supporting broadcast contents to be provided according to the present invention. Such an application program may be downloaded from the content providing system 200. [

Configuration of content providing system

Hereinafter, the internal configuration of the content providing system 200 performing the important functions for the implementation of the present invention and the functions of the respective components will be described.

2 is a detailed diagram illustrating an internal configuration of a content providing system 200 according to an embodiment of the present invention.

The content providing system 200 according to an embodiment of the present invention may be a digital device having memory means and equipped with a microprocessor and capable of computing. The content providing system 200 may be a server system. 2, the content providing system 200 includes an interface management unit 210, a lower channel content management unit 220, an upper channel content management unit 225, a profit management unit 230, a communication unit 240, 250). The interface management unit 210, the lower channel content management unit 220, the upper channel content management unit 225, the profit management unit 230, the communication unit 240, and the control unit 250 may include at least one of the interface management unit 210, Some may be program modules that communicate with external systems. Such a program module may be included in the content providing system 200 in the form of an operating system, an application program module or other program module, and may be physically stored in various well-known storage devices. Such a program module may also be stored in a remote storage device capable of communicating with the content providing system 200. [ Such program modules, on the other hand, encompass but are not limited to routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types as described below in accordance with the present invention.

First, the interface management unit 210 according to an embodiment of the present invention includes a user bridge interface (UI) unit 220 for providing upper channel broadcasting contents provided from at least two (preferably, a plurality of) upper channels, And this can be determined as the broadcast content of at least one lower channel having a relatively high channel utilization. In particular, such a user bridge interface may include at least one content for advertising related to the corresponding upper channel content. Such ad content can help attract the user's attention to the top channel content, which is usually difficult to attract attention from the user. Such ad content that may be included in the user bridge interface may include a text ad, a voice ad, a video ad, a banner ad, a floating ad, and the like.

The upper channel having a relatively low channel utilization may be a channel having a predetermined number or more (for example, 1000 or more channels), which is not normally viewed by an average user of the TV device 300, a main channel of terrestrial broadcasting , Channel 6, channel 7, channel 9, channel 11, etc.), or a channel with a lower channel usage fee. Since many of these upper channels can be rented or sold to a single player at a time, the operator of the content providing system 200 according to the present invention can facilitate collectively reserving a plurality of upper channels. Each of the plurality of collectively secured upper channels may be provided to a medium-sized broadcasting entity that has made an application for use thereof.

At least two upper channels may be logically or physically separated from each other, but the corresponding channel numbers experienced by the user may be mathematically connected to each other. Accordingly, the user can increase the channel number sequentially by viewing the channel number by watching the channel number by the remote controller (not shown) of the TV device 300 according to the existing experience (that is, by channel zapping) , It is possible to quickly review a plurality of upper channels.

Specifically, the interface management unit 210 can configure the user bridge interface based on the reference information. Examples of information that can be referred to may vary. For example, information on the present time (for example, date, day of the week, time of day, season, whether it is a special holiday (Chinese New Year, Information regarding the characteristics of the user of the TV device 300 (for example, sex, age, affiliation, hobby, etc.) can be referred to. Further, for example, meta information previously assigned to the upper channel indicating the property of the upper channel can be further referred to. Examples of such meta information include a category, a keyword, a popularity (e.g., audience rating) of an upper channel, and the like. Accordingly, the interface management unit 210 configures the user bridge interface in a preferred direction for a plurality of or specific users, and configures the user bridge interface according to various contexts of the user and characteristics of the upper channels.

Meanwhile, the interface management unit 210 may collect information through a social network service (SNS) used by a user in order to allow a user targeting advertisement to be performed at the time of constructing a user bridge interface. Examples of the information to be collected include information about a user's posting, liking, clicking, and following actions. For example, when a post about a food is detected more than a predetermined frequency with respect to a social network service account of a specific user, the interface management unit 210 stores advertisement contents related to the upper channel having a restaurant introduction as a main content content in a user bridge interface .

In addition, the interface management unit 210 may include a link that allows the user to directly move to the upper channel when placing the visual advertisement content in the user bridge interface. Therefore, the user can easily jump to the upper channel and view the broadcast content by selecting the advertisement content on the user bridge interface. Such a link may include an IP address, a URL, a frequency band, and the like that match the corresponding upper channel.

Alternatively, the advertisement content may display the channel number of the corresponding upper channel so that the user can manually enter the channel number or move to the upper channel by manually inputting the channel number, Information on the interaction buttons on the controller can be displayed.

Next, the lower channel content management unit 220 according to an embodiment of the present invention determines a user bridge interface configured by the interface management unit 210 as broadcast content to be provided in a specific lower channel having a relatively high channel utilization among broadcast channels . These subchannels may include a channel number less than a predetermined number (for example, 20 channels or less) that is normally viewed by an average user of the TV device 300, a main channel (for example, channel 6, 7, 9, 11, etc.), or the channel may be expensive. Such subchannels may be fixed to one or a small number of channels.

The lower channel content management unit 220 may allocate the determined user bridge interface to the lower channel in a usable state and provide the user bridge interface to the allocated lower channel. These subchannels may display only the user bridge interface, but may display a combination of other broadcast contents (e.g., news, advertisement, drama, etc.) and user bridge interface. For example, a user bridge interface may be displayed overlaid over news content.

Next, the upper channel content management unit 225 according to an embodiment of the present invention can allow the user to smoothly watch the corresponding broadcast content when the user moves to a specific upper channel through the user bridge interface of the lower channel . That is, the upper channel content management unit 225 manages the content provided by each upper channel, thereby making it possible to smoothly watch the user.

For example, the upper channel content management unit 225 may allow or prevent the medium / small-sized broadcasters from providing broadcast content for the corresponding upper channel for its own broadcasting. The medium / small-size broadcasting entity can perform real-time broadcasting or upload a moving image using an application installed in its own device (not shown) or using a web browser. As shown in FIG. As a result of the monitoring, broadcast contents of upper channels that do not meet the previously agreed standards may be prohibited from broadcasting or be requested to be modified.

On the other hand, the upper channel content management unit 225 may further provide an on-demand content associated with the broadcast content of the upper channel. For example, an on-demand content may be provided that enables immediate ordering, immediate settlement, product inquiry conversation, etc. with respect to a merchandise being sold by a personal shopping host in a certain upper channel. Such on demand content may be requested as the medium and small broadcasters use their own applications or web browsers as mentioned above.

In addition, the upper channel content management unit 225 may cause the higher channel to provide the broadcast content and the advertisement content related thereto. Even in the case of broadcasting by the medium / small-sized broadcasting entity, the value of the corresponding upper channel may be increased according to the popularity, and at that time, it may be reasonable that the advertisement is provided even in the upper channel. Accordingly, the upper channel content management unit 225 may allow advertisement contents to be provided even in the upper channel as the medium / small-sized broadcasting entity registers or allows the application or the web browser. The advertisement of the advertisement may be performed by the upper channel content management unit 225 or an advertisement agency server (not shown) linked with the upper channel content management unit 225, The profit of the advertisement can be managed by the profit management unit 230 as described later.

Next, the profit management unit 230 according to an embodiment of the present invention collects and analyzes data related to the broadcast contents provided in each upper channel and the advertisement contents provided therewith, Of the profit.

Specifically, the profit management unit 230 collects and analyzes data on the number of viewers related to the advertisement contents provided in each upper channel, the viewing time, the behavior after the viewer's viewing, etc., and provides the collected data to the advertiser in the form of a report have.

On the other hand, the profit management unit 230 calculates the advertisement revenue generated according to the advertisement in each upper channel, and distributes it to the medium-and-small-sized broadcaster of the upper channel and the operator of the content providing system 200 according to the present invention Lt; / RTI > This distribution can be done in the form of pre-settlement or post-settlement.

On the other hand, the profit management unit 230 may provide a benefit to the user who watches the broadcast content of the upper channel. The profit management unit 230 collects data related to watching a broadcast content of each upper channel by a specific user and then provides benefits such as coupons and cyber money to the user based on the collected data, (E.g., KT's Qook TV) in which the system 200 is combined can be provided with a benefit such as deducting the charge imposed on the user.

The communication unit 240 according to an embodiment of the present invention transmits and receives data to / from the interface management unit 210, the lower channel content management unit 220, the upper channel content management unit 225, and the profit management unit 230 And the like.

The controller 250 according to an exemplary embodiment of the present invention includes data between the interface management unit 210, the lower channel content management unit 220, the upper channel content management unit 225, the profit management unit 230, and the communication unit 240 And the like. That is, the control unit 250 according to the present invention controls the flow of data from / to the outside of the content providing system 200 or the data flow between the respective components of the content providing system 200, The channel content management unit 220, the upper channel content management unit 225, the profit management unit 230, and the communication unit 240, respectively.

FIG. 3 through FIG. 4 illustrate a situation in which broadcast content is provided according to an embodiment of the present invention.

3, a content providing system 200 according to an exemplary embodiment of the present invention includes a plurality of upper channels of channels 3000 to 3100, where channel utilization is relatively low among broadcast channels, And the user bridge interface 310 including the advertisement contents 301, 302, 303, 304, and 305 related to the broadcast contents provided by the game commentator.

Then, the contents providing system 200 can determine the user bridge interface 310 as the lower channel broadcast contents 320 to be provided in the channel 10, which has a relatively high channel utilization level among the broadcast channels. The subchannel broadcast contents 320 may include only the user bridge interface 310 or may include both the contents such as drama, movies, advertisements, and the user bridge interface 310 together. This sub-channel broadcast content 320 may be provided at channel # 10.

If the user selects 'KEYSENAM' shopping, as shown in FIG. 4, the user moves to the channel 3004 where 'KEYSENAM' shopping contents are provided in the channel # 10. Accordingly, the user can receive the 'KEYSENAM' shopping contents. At this time, the paid-for-advertisement contents 401 may be included in the 'key-seam' shopping contents, or the on-demand contents 402 may be provided to promptly order the products being sold in 'kiossenam'.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specifically designed and configured for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROM and DVD, magneto-optical media such as floptical disks, medium, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be modified into one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications and changes may be made thereto without departing from the scope of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

100: Network
200: Content providing system
210: interface manager
220: lower channel content management unit
225: upper channel content manager
230: Revenue Management Department
240:
250:
300: TV device

Claims (21)

A method for providing broadcast content to a user device,
Comprising the steps of: constructing a user bridge interface including advertisement content related to an upper channel broadcast content provided by at least two upper channels of which channel utilization is relatively low among broadcast channels;
Determining the user bridge interface as a lower channel broadcast content to be provided in at least one lower channel having a higher channel utilization level among the broadcast channels
≪ / RTI > The method according to claim 1,
Wherein the ad content comprises means for allowing the user to move to a corresponding upper channel. The method according to claim 1,
Wherein the user bridge interface configuration step is performed with reference to information about the context of the user. The method of claim 3,
Wherein the information about the context of the user includes at least information about the current viewpoint, information about the current or past location of the device, information about the characteristics of the user, and information collected from the user's social network service account Gt; The method according to claim 1,
Wherein the user bridge interface configuration step is performed with reference to at least one of a category, a keyword, and a popularity of an upper channel. The method according to claim 1,
Wherein the advertising content comprises at least one of a text ad, a voice ad, a video ad, a banner ad, and a floating ad. The method according to claim 1,
Further comprising the step of, if a broadcast content of a selected upper channel is provided to the user according to the selection of the user, providing on demand content associated with the higher channel broadcast content. The method according to claim 1,
Further comprising the step of, if a broadcast content of a selected upper channel is provided to the user according to the selection of the user, providing the advertisement content further in the selected upper channel. 9. The method of claim 8,
Further comprising: distributing advertisement revenue generated by the step of causing the advertisement content to be further provided in the selected upper channel to a medium-sized broadcaster subject of the upper channel. The method according to claim 1,
And if the broadcast content of the selected upper channel is provided to the user according to the selection of the user, providing the benefit to the user. A system for providing broadcast content to a user device,
A user bridge interface is configured to include an advertisement content related to an upper channel broadcast content provided by at least two upper channels having relatively low channel utilization among broadcast channels, and the user bridge interface is configured such that channel utilization is relatively high among the broadcast channels As sub-channel broadcast contents to be provided in at least one sub-channel,
/ RTI > 12. The method of claim 11,
Wherein the advertising content comprises means for allowing the user to navigate to a corresponding upper channel. 12. The method of claim 11,
Wherein the user bridge interface configuration is performed with reference to information about the context of the user. 14. The method of claim 13,
Wherein the information about the context of the user includes at least information about the current viewpoint, information about the current or past location of the device, information about the characteristics of the user, and information collected from the user's social network service account A system comprising one. 12. The method of claim 11,
Wherein the user bridge interface configuration is performed with reference to at least one of a category, a keyword, and a popularity of an upper channel. 12. The method of claim 11,
Wherein the advertising content comprises at least one of a text ad, a voice ad, a video ad, a banner ad, and a floating ad. 12. The method of claim 11,
Further comprising an upper channel content manager for providing on demand content associated with the higher channel broadcast content together with broadcast content of the selected upper channel provided to the user according to the selection of the user. 12. The method of claim 11,
Further comprising an upper channel content manager for causing the selected higher channel to be further provided with the advertisement content if broadcast content of the selected upper channel is provided to the user according to the selection of the user. 19. The method of claim 18,
And distributing advertisement revenue generated by the step of allowing the advertisement content to be further provided in the selected upper channel to the medium / small-sized broadcasting entity of the upper channel. 12. The method of claim 11,
Further comprising a profit management unit for providing a benefit to the user if the broadcast content of the selected upper channel is provided to the user according to the selection of the user. A non-transitory computer readable recording medium for recording a computer program for carrying out the method according to claim 1.

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