KR20180135289A - System and method for providing contents of shopping mall using moving picture - Google Patents

Abstract

The present invention relates to a system to provide shopping mall content using a moving picture and a method thereof and, more specifically, to a system to provide shopping mall content using a moving picture, which supports a seller to generate content related to a new product based on a moving picture before opening of a product-related webpage for selling the new product through a shopping mall-related website, and provides the corresponding content to a customer visiting the shopping mall-related website while supporting an advance reservation for the corresponding new product so as to support the seller to occupy customers in advance; and a method thereof. According to the present invention, a seller aiming preoccupancy of a customer with a new product is supported to quickly register the new product to a shopping mall based on a moving picture so as to receive an advance reservation for the new product such that the seller occupies customers in advance before a similar product of other companies. Moreover, when a product page related to the corresponding new product is registered after the content related to the new product based on the corresponding moving picture is provided for content for the reservation, link information thereof is provided to the customer who makes an advance reservation so that purchase is conveniently made, thereby providing an effect of maximizing efficiency in customer inflow using the new product.

Description

Technical Field [0001] The present invention relates to a system and a method for providing shopping mall contents using a moving picture,

The present invention relates to a system and method for providing shopping mall contents using moving images, and more particularly, to a system and method for providing shopping mall contents using moving pictures, To a shopping mall content providing system using a moving picture and a method for providing the contents to a customer visiting a shopping mall related website and supporting pre-reservation of the new product to preempt the customer .

In addition to the development of the Internet and various communication devices, an Internet-based online shopping mall service providing a variety of products can be conveniently purchased through the Internet is provided. Such a shopping mall service allows users to conveniently compare various goods In addition, it supports the delivery of products to users' desired locations, which is showing steady growth.

Due to this growth, the number of shopping mall services continues to increase, and competition among shopping mall companies that operate shopping mall services is intensifying. Typically, shopping mall services in the fashion field, such as clothing and accessories, are popular and easy to start, and various shopping mall services are being opened.

Accordingly, the shopping mall service is constantly releasing a variety of new products in order to secure a competitive advantage and to attract the customers continuously, and the customer is provided with such new products to induce customers to visit the mall service continuously.

However, the seller takes various images of the form and property of the product to explain the product so that the customer visiting the shopping mall for the sale of the new product can grasp the form and various characteristics of the product, Related product web page is created and registered in the web site related to the shopping mall service. Therefore, it takes considerable time and time to create a web page related to the new product and register it in the shopping mall service.

As a result, it takes a considerable amount of time for the merchant to construct a web page related to the product and provide it to the customer. In such a case, there arises a problem that the customer is leaked to another shopping mall service in which a similar product similar to the new product is registered.

That is, as the release of a new product due to the opening of a web page related to a new product is delayed, there is a problem that the customer is continuously leaked, resulting in a decrease in the profit expected from the new product. In the end, There is a problem.

Accordingly, there is a need for a method for providing new shopping related contents to a customer visiting a shopping mall quickly so as to preempt a customer.

Korean Patent No. 10-0891638

The present invention provides a shopping mall service-related website that enables a seller who sells a product to register a product to easily create product-related content based on a moving picture of the product, It is possible to easily create various contents to explain the form and attribute and to be able to register as a reservation item on the website related to the shopping mall service quickly so as to secure a favorable position in customer preemption and maintenance .

The shopping mall contents providing system using moving pictures according to the embodiment of the present invention may include one or more moving picture clips which are configured in the user device and have taken a product through the camera unit of the user device, Related moving picture is generated to generate a product related moving picture, product information including a product related unique identifier corresponding to the product related moving picture is generated according to a user input through the user device, An application unit for transmitting through the communication unit of the device, and a preprogrammed product content based on the product information and the product related video received from the user device, registers the preprogrammed product content in a pre-set reservation related web page of the shopping mall, Third party connected to Related web page to the reservation-related web page to store the reservation information upon receipt of reservation information for reservation of a product corresponding to the reservation item content through the web page related to reservation, The merchandise information and the merchandise page on the basis of the unique identifier when the merchandise page is generated, and stores the link information on the merchandise page on the basis of the reservation information corresponding to the merchandise information, And a shopping mall service providing device for transmitting the mall service to another user device.

As an example related to the present invention, the shopping mall service providing apparatus may be configured to provide the pre-reserved goods contents through the web page, to provide a reservation interface for generating the reservation information corresponding to the pre- And transmits the product-related moving picture corresponding to the pre-reserved product content to the other user device upon receiving selection information on the pre-reserved product content from the other user device.

As an example related to the present invention, the application unit may include setting information in which a frame selected by a user is selected as a thumbnail image in the product related moving image, in the product information, and the shopping mall service providing device may include The thumbnail image may be included in the advance reservation product content according to the setting information and displayed on the reservation related web page, and the product related animation may be linked to the thumbnail image.

As an example related to the present invention, the shopping mall service providing apparatus may add the goods-related moving picture corresponding to the unique identifier of the goods page to the goods page when the goods page is generated.

In an embodiment of the present invention, the application unit generates replacement information including the unique identifier and the new video for replacing the video related to the goods registered with the pre-reserved product content with the new video, and transmits the replacement information to the shopping mall service providing device The shopping mall service providing apparatus replaces the product related moving picture corresponding to the unique identifier corresponding to the replacement information with the new moving picture based on the replacement information, and based on the product information corresponding to the replacement information and the new moving picture After replacing the pre-reserved product content corresponding to the replacement information registered in the reservation related web page with the pre-reserved product content based on the new video after generating the pre-reserved product content.

As an example related to the present invention, the application unit may be configured in the other user device corresponding to the purchaser of the product to provide a late registration interface preset for late registration, and may be provided to the shopping mall service providing apparatus And transmits purchase history information for requesting a purchase history to the shopping mall service providing apparatus in response to the purchase history request information, And extracting a unique identifier corresponding to the selected product from the purchase history information of the selected product when generating the late information including the later videos associated with the selected product in accordance with the user input among the purchased goods according to the purchase list information, What's New And the shopping mall service providing apparatus registers the latter information on the goods page corresponding to the unique identifier included in the latter information upon receipt of the latter information .

According to an embodiment of the present invention, the application unit may include a collection including SNS-related account information of the buyer for collecting the buyer-related moving image stored in a predetermined SNS-related SNS server according to an input of the buyer via the late registration interface The shopping mall service providing apparatus generates the request information and transmits the request information to the shopping mall service providing apparatus. The shopping mall service providing apparatus receives the collection request information from the SNS server using the API supported by the SNS server, Wherein the mobile terminal receives and collects one or more moving pictures, generates moving picture list information about the moving pictures collected from the SNS server, and transmits the moving picture list information to the application unit so that at least one of the one or more moving pictures corresponding to the moving picture list information, review And selecting the moving picture as a moving picture.

In an exemplary embodiment of the present invention, the application unit generates a moving picture corresponding to each of at least one product attribute set in advance through the moving image editing unit, and displays the group information, which is obtained by grouping the moving picture, The shopping mall service providing apparatus generates the merchandise information including merchandise attribute information for the merchandise attribute set for each moving picture and transmits the merchandise information to the shopping mall service providing apparatus, And a display unit operable to identify the representative moving picture among the moving pictures included in the group information and to generate the pre-reserved goods content based on the representative moving picture and the product information, Pre-set to create a page-in assist window An auxiliary interface is created and a video of the group information corresponding to each of the product attributes set in advance in the auxiliary interface is registered in the auxiliary interface based on the product attribute information included in the product information and the group information, And links the pre-reserved product contents to the other user apparatuses connected to the auxiliary window via the reservation-related web page.

In one embodiment of the present invention, the application unit displays an auxiliary window configured in the other user apparatus and received from the shopping mall service providing apparatus, and transmits attribute selection information for the selected attribute of the product to the shopping mall service providing apparatus And the shopping mall service providing apparatus transmits the moving picture matched with the attribute corresponding to the attribute selection information to the other user apparatus to reproduce the moving picture.

A shopping mall service providing apparatus for providing a shopping mall related web site according to an embodiment of the present invention and a shopping mall contents providing method using a moving picture of an application unit configured in a user apparatus communicating with the shopping mall service providing apparatus through a communication network, Generating one or more movie clips that have taken a product through a camera unit of the device and editing at least one of the movie clips selected by the user through a predetermined video editing unit to generate a product related moving picture; Generating product information including a product-related unique identifier corresponding to the goods-related moving picture according to user input through the device, and transmitting the product information to the shopping mall service providing device together with the goods-related moving picture; Wherein the providing device creates pre-reserved product contents based on the product information and the product-related moving image received from the user device, and then registers the pre-reserved product contents on a pre-set reservation related web page of the shopping mall; Related web page to another user apparatus connected to the web page and storing the reservation information upon receiving reservation information for reserving the goods information related product through the booking related web page, Wherein the merchandise page, which is a web page for selling the merchandise corresponding to the unique identifier, matches and stores the merchandise information and the merchandise page based on the unique identifier when the merchandise page is registered in the website, Information about the product page The other information may comprise transmitting to the user equipment.

The present invention enables a seller who prefers to preempt a customer to use a new product to quickly register a new product to a shopping mall based on a video and to pre-reserve a new product so that the customer can be preempted in advance of similar products of other companies When a product page associated with the new product is registered after providing the content related to the new product based on the video, the link information is provided to the customer who has applied for the advance reservation, Thus, it is possible to maximize the efficiency with respect to the flow of customers using new products.

In addition, the present invention allows a customer to easily understand the shape and attributes (characteristics) of a new product so that a potential customer who intends to purchase a new product can be maximized before a merchandise page related to the new product is produced by a seller and opened on a shopping mall- The contents of the product video based on the product video at the time of receiving the product video are stored in the content for the advance reservation on the shopping mall related website By automatically registering and pre-reserving new products, we will greatly increase sales efficiency for fashion-sensitive and limited-sale products, and at the same time, provide customers with convenient and quick contents related to new products to maximize potential customers. There is an effect to support.

The present invention is also applicable to a case where a user who purchased a product in a shopping mall stores a video generated through a separate camera-related application for later registration of a product, accesses a product related web page, Provides the purchase history to the user without having to go through the registration process, and can generate the movie by interlocking with the camera only by selecting the product for simple late registration based on the purchase history, and can generate the late information including the movie And the latter information is automatically registered on the product-related web page. Thus, the user convenience for the late information registration process can be greatly enhanced, thereby actively supporting the product review and sharing the product reviews, Increase customer confidence So that the inflow is induced.

1 is a block diagram of a shopping mall contents providing system using moving pictures according to an embodiment of the present invention;
FIG. 2 and FIG. 3 are diagrams illustrating an operation example of a process of creating and registering pre-booked goods in a shopping mall content providing system using moving pictures according to an embodiment of the present invention.
4 is a diagram illustrating an operation example of a reservation information generating and storing process of a shopping mall contents providing system using moving pictures according to an embodiment of the present invention.
5 is a diagram illustrating an operation example of providing a product page corresponding to reservation information of a shopping mall content providing system using moving images according to an embodiment of the present invention.
6 is a diagram illustrating an example of operations for creating and providing a product-related assisting window in a shopping mall content providing system using moving images according to an embodiment of the present invention;
FIG. 7 to FIG. 9 are diagrams illustrating an operation example of a late registration process of a shopping mall contents providing system using moving pictures according to an embodiment of the present invention; FIG.
10 is a flowchart illustrating a method of providing shopping mall contents using moving pictures according to an embodiment of the present invention.

Hereinafter, detailed embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a block diagram of a shopping mall contents providing system using moving pictures according to an embodiment of the present invention. As shown in FIG. 1, a shopping mall service providing apparatus 100 for communicating with a plurality of user apparatuses 10 through a communication network, And an application unit 11 that is configured in the apparatus 10 and communicates with the shopping mall service provision apparatus 100.

The user device 10 may be a tablet PC, a laptop, a smart phone, or a smart phone having a communication function, an output function, and various interface functions. A portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a personal computer, a wearable personal station, WPS), and the like.

The shopping mall service providing apparatus 100 may be configured as a shopping mall related server that provides a shopping mall related web site composed of a plurality of web pages, The web page constituting the web site can be transmitted to the device 10. [

The user device 10 may include a seller device 10a corresponding to the seller who sells the product or a customer terminal 10b of the customer who accesses the shopping mall related web site and purchases the product.

Also, the shopping mall service providing apparatus 100 can receive merchandise-related merchandise information that the seller sells from the seller apparatus 10a, and stores the merchandise-related merchandise information in the merchandise DB 101 included in the shopping mall service providing apparatus 100 Can be stored.

Also, the shopping mall service providing apparatus 100 may generate a product page, which is a web page related to the product of the seller, based on the product information, and store the product page in the product DB 101. [

At this time, web page information about each of a plurality of different web pages constituting a shopping mall related web site provided by the shopping mall service providing apparatus 100 may be stored in the product DB 101, The web page may include a landing page, a product page for each product, a payment page, a purchasing history related purchase management page corresponding to the user, and the like.

In addition, the shopping mall service providing apparatus 100 may include a member DB 102 storing member information corresponding to a user using the shopping mall.

Based on the above-described configuration, the present invention allows the time required for a seller to register a new product-related product page on a shopping mall related website provided by the shopping mall service providing apparatus 100 and provide the product page to a customer visiting the shopping mall Therefore, in order to prevent the leakage of customers due to the registration of similar products of other companies similar to the new products during the registration (opening) period of the merchandise page related to the new merchandise, the seller creates the content related to the new merchandise based on the video and quickly registers , Which can help customers deliver information about new products as quickly as possible.

In addition, the present invention supports a customer to easily grasp a product through video-based content related to a new product displayed on a web site, and supports pre-reservation of a new product through the content, And increase the utilization rate of the shopping mall through securing various customers according to customer preemption.

Detailed operation of the shopping mall contents providing system using moving pictures according to the present invention will be described in detail with reference to the drawings, based on the above-described configuration.

First, the user device 10 includes a camera section for photographing a product or a wearer and creating a product-related moving image, a communication section for communicating with various devices via a communication network, a storage section for storing various data, A user input unit, a display unit for displaying various data, and an application unit 11. The user device 10 may be additionally provided with various additional configuration units in addition to the configuration units described above.

The application unit 11 may be configured as a control unit configured in the user device 10 and controlling each component of the user device 10 and may be stored in the storage unit of the user device 10, And application-related data to be executed by the control unit configured in the control unit 10 shown in FIG.

Also, the control unit may include a CPU, a GPU, a memory, a bus, and the like, and may be configured by a combination of a processor, an engine, and software. The storage unit may include various memories such as a hard disk, a RAM, and a ROM, and the display unit may include various display devices such as an LCD, an LED, and a touch display.

Also, the user input unit may include various input means, and may generate input information related to user input and provide the input information to the application unit 11 (or the control unit).

In addition, the shopping mall service provision apparatus 100 may include the product DB 101 and the member DB 102, and may be a combination of a processor, an engine, and software. In addition, the shopping mall service providing apparatus 100 may include a server control unit configured by a combination of the processor, engine, and software, and performing various functions of the shopping mall service providing apparatus 100 described in the present invention. A CPU, a GPU, a memory, a bus, and the like.

At this time, the shopping mall service providing apparatus 100 may further include a reservation DB 103 for storing reservation information received from the user device 10. [

2, a plurality of user apparatuses 10 (a plurality of user apparatuses 10) communicating with the shopping mall service providing apparatus 100 (corresponding to the sellers) corresponding to the sellers, The application unit 11 configured in the seller apparatus 10a executes the application through the preset application-related data to provide a predetermined moving image editing means and supplies the moving image editing means to the seller apparatus 10a It can be linked with the camera unit.

In addition, the application unit 11 can display an image photographed through the camera unit through the moving image editing unit, and display the image through the display unit of the seller apparatus 10a.

Meanwhile, the application unit 11 may generate one or more movie clips related to the goods in cooperation with the camera unit through the moving image editing unit, store the clip in a storage unit of the seller apparatus 10a, (10a), edits one or more movie clips selected by the user among one or more movie clips stored in the storage unit of the seller apparatus (10a) based on the user input received through the user input unit You can create a related video, a product video.

For example, the application unit 11 may generate the commodity moving picture by combining a plurality of moving picture clips selected by the user.

In addition, the application unit 11 may select any one of the one or more movie clips through the moving image editing unit and divide it into a plurality of frames. As shown in the figure, the application unit 11 may support editing of a moving image clip frame by frame .

For example, the application unit 11 provides various filter algorithms for image processing such as blur, sharpen, brightness, and saturation to a specific frame, and provides an image frame through a corresponding filter algorithm according to user input. The video clip may be updated and stored, or a specific frame may be deleted to update and then save the video clip.

The application unit 11 provides a product information input interface for generating product information corresponding to the product moving picture through the display unit of the seller apparatus 10a when creating a product moving picture, The merchandise information may be generated on the basis of the information input through the interface and then transmitted to the shopping mall service providing apparatus 100 through the communication unit of the seller apparatus 10a by matching with the merchandise moving image.

At this time, in order to distinguish the new merchandise from the other merchandise registered on the shopping mall related website when creating the merchandise moving image and the merchandise information in association with the new merchandise which is a new merchandise not registered in the shopping mall related website, To generate product information including a unique identifier.

The application unit 11 receives the unique identifier according to a user input and generates product information including the unique identifier or communicates with the shopping mall service providing apparatus 100 to receive the unique identifier from the shopping mall service providing apparatus 100 A new unique identifier different from the unique identifier of the goods registered in the shopping mall may be issued and included in the product information corresponding to the new product so that the unique identifier for the new product may be automatically set.

At this time, the application unit 11 transmits identifier request information for issuing the unique identifier related to the new product, and when the shopping mall service providing apparatus 100 receives the identifier request information, And generates and transmits the unique identifier to the application unit 11 of the seller apparatus 10a in response to the identifier request information.

In addition, the unique identifier may be a unique identification code related to a new product or a product name. In addition to the unique identifier, the product information includes detailed information (color, size, description of goods, etc.) .

3, when receiving the goods information and the goods moving picture from the application unit 11 of the seller apparatus 10a, the shopping mall service providing apparatus 100 stores the goods information and the goods moving picture as unique Can be stored in the product DB 101 based on the identifier.

That is, the shopping mall service providing apparatus 100 may extract the unique identifier from the product information, store the unique identifier in the product DB 101, and store the product information and the product moving image matching with the unique identifier. Thus, the product information and the product moving image corresponding to the specific product can be matched with each other and stored in the product DB 101 in correspondence with the unique identifier of the specific product.

At this time, the shopping mall service providing apparatus 100 searches the goods DB 101 based on the unique identifier included in the goods information when receiving the goods information, and if the goods information matching the unique identifier exists in the goods DB 101 It is judged (identified) that the commodity corresponding to the commodity information is a new commodity, and the new commodity can be registered in the shopping mall related website as the commodity to be pre-booked.

That is, when receiving the merchandise information identified as a new merchandise, the shopping mall service providing apparatus 100 generates the contents of the pre-reserved merchandise for performing the advance reservation of the new merchandise on the basis of the merchandise information related to the new merchandise and the merchandise moving image, The reservation product contents can be registered in the reservation-related web page preset in the shopping mall.

At this time, the shopping mall service providing apparatus 100 can generate the advance reservation product contents by applying the product information and the product moving picture to the preset contents format, and can store the predetermined reservation product contents in the preset reservation related web page It can be registered in the landing page.

For example, the shopping mall service providing apparatus 100 registers link information or location information on a storage location of a product video or a product video in the landing page according to the content format, and stores the link information or the location information in the product information Registered in the landing page, a 'reservation' button for reserving a new product corresponding to the product moving image, matching the product moving image according to a preset content format, A 'view' button for providing the product detailed information and the product moving image included in the corresponding product information through the auxiliary window can be registered in the corresponding landing page and registered with the product moving image.

In addition, the application unit 11 of the seller apparatus 10a may include the setting information in which the frame selected by the user in the merchandise moving image is set as a thumbnail image, and transmits the merchandise information.

Accordingly, the shopping mall service providing apparatus 100 extracts an image frame corresponding to a thumbnail image from the merchandise moving picture according to the setting information included in the merchandise information, and stores the image frame corresponding to the thumbnail image in the pre- The preprogrammed contents are included in the commodity contents or the preprogrammed contents are displayed on the reservation related web page on the basis of the image frames corresponding to the thumbnail images and the commodity moving images stored in the commodity DB 101 are linked to the thumbnail images .

4, the shopping mall service providing apparatus 100 may be configured to receive the other user apparatuses 10 (any one of the plurality of user apparatuses 10) other than the seller apparatus 10a connected by the web page The web page is transmitted to the customer terminal 10b, and the contents of the pre-reserved product related to the new product can be provided through the web page. Thus, the customer visiting the shopping mall can support the new product registered in the shopping mall in advance .

For example, the shopping mall service providing apparatus 100 may transmit the reservation related web page to the customer terminal 10b connected to the reservation related web page in which the contents of the reservation items are posted, and the control terminal of the customer terminal 10b Related web page received from the shopping mall service providing apparatus 100 through a predetermined web browser to display the reservation related web page through the display unit of the customer terminal 10b.

The control unit of the customer terminal 10b may also store link information or positional information of the goods moving image included in the pre-reservation goods contents (product DB 101 (FIG. 1)) on the web page based on user input through the user input unit of the customer terminal 10b ) Is selected, it is possible to access the selected link information or the position information.

Accordingly, the shopping mall service providing apparatus 100 can transmit the merchandise moving image stored in the merchandise DB 101 to the customer terminal 10b accessing the link information or the position information of the merchandized moving image selected by the user, The controller of the terminal 10b reproduces the corresponding article moving image and displays it through the display unit of the customer terminal 10b so that the customer can easily grasp the shape and characteristics of the new article through the article moving image.

At this time, the control unit of the customer terminal 10b loads a pop-up window through a script set on the reservation-related web page, and then, based on the goods moving image related data received from the shopping mall service providing apparatus 100 through the pop- The user can reproduce the moving picture and display the reproduced product moving picture through the display unit of the customer terminal 10b.

On the other hand, the shopping mall service providing apparatus 100 may display a preset reservation interface on a web page for inputting reservation information when selecting a reservation button corresponding to the pre-reservation product contents.

For example, the shopping mall service providing apparatus 100 provides the web page to the customer terminal 10b, and when the reservation button is selected in the customer terminal 10b, execution of a script preset in the reservation related web page So that the reservation interface can be displayed.

In addition, the shopping mall service providing apparatus 100 can receive new product related reservation information corresponding to the pre-reserved product content inputted through the reservation interface from the customer terminal 10b.

At this time, the reservation information may include a new product related unique identifier selected by a user of the customer terminal 10b and user identification information (e.g., a member ID or contact information) corresponding to a user of the customer terminal 10b .

In the above-described configuration, the shopping mall service providing apparatus 100, when the reservation button is selected on the web page, stores a new product related unique identifier included in the pre-reserved goods content corresponding to the reservation button selected by the user, It can be automatically included in the reservation information.

In addition, the shopping mall service providing apparatus 100 receives the selection information on the reservation button from the customer terminal 10b, and identifies, on the web page, the pre-reservation goods contents corresponding to the selected reservation button in accordance with the selection information , Extracts the new product related unique identifier corresponding to the identified advance reservation product content from the product information of the product DB 101, and transmits the unique identifier to the customer terminal 10b so that the reservation interface displayed on the customer terminal 10b has the unique The identifier may be automatically set.

Accordingly, the customer terminal 10b can generate the reservation information including the unique identifier related to the product, which is reserved by the user, when generating the reservation information through the reservation interface.

Meanwhile, the shopping mall service providing apparatus 100 may store the reservation information in the reservation DB 103 upon receipt of the reservation information.

According to the above-described configuration, the present invention can be applied to the form and attribute (property) of a new product so as to maximize potential customers who are willing to purchase a new product before a seller creates a product page related to the new product and opens the product page on a shopping mall- To facilitate easy and quick generation of contents related to new merchandise that can be easily grasped by a customer and to enable a seller to easily and quickly create a content based on a moving picture, By automatically registering on related websites, we can make advance reservations for new products, thereby greatly increasing the sales efficiency of products that are sensitive to fashion and limited in sales period, while at the same time providing convenient, And the like.

On the other hand, when the shopping page service providing apparatus 100 has created (created) a product page for selling a product related to a new product in advance and is registered on a shopping mall related web site, Link information that can be accessed by the user, so as to facilitate the purchase of the product that has been reserved in advance, which will be described with reference to FIG.

As shown in the figure, the shopping mall service providing apparatus 100 retrieves the product DB 101 after storing a product page in the product DB 101 with respect to the new product, and stores the product matching the unique identifier When the page exists in the product DB 101, the reservation DB 103 can be searched based on the unique identifier, and one or more pieces of reservation information including the unique identifier can be extracted from the reservation DB 103. [

The shopping mall service provision apparatus 100 searches the member DB 102 based on user identification information included in reservation information for each of at least one reservation information extracted from the reservation DB 103, The user's contact information can be extracted from the member DB 102 or the user's contact information can be identified from the user identification information.

Also, the shopping mall service provision apparatus 100 can identify one or more customer terminals 10b corresponding to the reservation information extracted from the reservation DB 103 in association with the new merchandise, based on the contact information.

Also, the shopping mall service providing apparatus 100 generates link information for the product page related to the new product, transmits link information according to the extracted contact information corresponding to the customer who has reserved the product, The link information can be transmitted to the customer terminal 10b of one customer.

At this time, the shopping mall service providing apparatus 100 may generate a message including the link information and transmit the message to the customer terminal 10b. At this time, the message may be a short message service (SMS) message, a multimedia messaging service (MMS) A push message, and the like.

Accordingly, the control unit of the customer terminal 10b displays the link information or the message received from the shopping mall service providing apparatus 100 through the display unit of the user device 10, and when the corresponding link information is selected, Page through the communication unit of the customer terminal 10b and the shopping mall service providing apparatus 100 can transmit the product page to the customer terminal 10b accessing the product page related to the new product.

The application unit 11 configured in the customer terminal 10b may receive the push message and select the push message according to the user's input, A predetermined application corresponding to the push message may be executed, and a product page associated with a new product preliminarily reserved by the customer may be accessed through the application, and the corresponding product page may be displayed.

In addition, the shopping mall service providing apparatus 100 can support purchase of a new merchandise through the corresponding merchandise page, so that a user who has made a pre-reservation of a new merchandise can recognize whether a merchandise page is opened for a new merchandise To help them buy new products first.

In the above-described configuration, the shopping mall service providing apparatus 100, based on the attribute information on one or more attributes related to the goods included in the new merchandise related goods information received from the seller apparatus 10a, After generating the data related to the reservation interface capable of setting the above attributes, the web page can be automatically set (automatically included).

For example, when different types of attributes such as purchase quantity, size, color, and the like are set in the merchandise information related to the new merchandise, the shopping mall service providing apparatus 100 stores the merchandise information on the reservation interface that is matched with the new merchandise- The attribute menu may be set so that a plurality of different attribute values for each attribute such as the purchase quantity, size, and color according to the included attribute information can be selected. The reservation interface configured with one or more attribute menus is matched with the pre- And may be included in the reservation-related web page.

In this way, the control unit of the customer terminal 10b can specify the attribute value for each attribute according to the user input through the corresponding reservation interface, and transmit the attribute information for the attribute value for each attribute included in the reservation information.

Accordingly, the shopping mall service providing apparatus 100 confirms the attribute setting information on the property value of each attribute in the reservation information received from the customer terminal 10b that has previously reserved the new product, The quantity of the goods corresponding to the attribute setting information among the total secured quantity of the new product according to the information (or the remaining quantity) can be switched and set to the purchased quantity (sold quantity), thereby selling the new product to the customer who has made a reservation in advance It is possible to secure the product in advance and support the customer to purchase the product first.

For example, according to the attribute setting information included in the reservation information transmitted from the customer terminal 10b, the shopping mall service providing apparatus 100 sets the size set by the customer for the product 1, which is a pre-reservation new product, (2) of the black color corresponding to the size M among the remaining quantity of the product 1 according to the product 1 related product information stored in the product DB 101, The remaining quantity can be updated and set in the commodity 1-related commodity information.

On the other hand, upon receiving the purchase information for the purchase of the merchandise related to the new merchandise from the customer terminal 10b connected to the merchandise page, the shopping mall service providing apparatus 100 transmits a payment page, which is a web page for payment of goods corresponding to the purchase information, (10b), receives the payment information generated through the payment page from the customer terminal (10b), and communicates with a payment server set in advance on the basis of the payment information to process payment for the goods of the customer have.

At this time, the payment server may include a credit card company server, a VAN (Value Added Network) company server, a PG (Payment Gateway) company server, and the like.

As described above, the application unit 11 configured in the user device 10 according to the present invention can easily register a pre-registered video-based product with respect to a new product, and quickly support it on a web page related to a shopping mall, The shopping mall service providing apparatus 100 may be configured to register a pre-reservation product and to store a user (customer) that has detailed contents of the corresponding product later and transmits reservation information at the time of registering the product page for selling the product It is possible to provide the link information that can be accessed to the corresponding product page as an object, so that the purchase of the pre-reservation product can be facilitated.

In other words, the present invention supports the registration of information related to new merchandise quickly with respect to a shopping mall related website of a seller aiming at customer preemption using a new merchandise, so as to preempt a customer before a similar merchandise similar to a new merchandise, Based product information related to the new product is provided as content for the advance reservation and the product page associated with the new product is registered (opened) on the shopping mall related web site, link information for the new product is provided to the reservation customer, So that it is possible to maximize the efficiency of customer introduction by using new products by supporting customer acquisition as well as customer preemption.

Meanwhile, in the above-described configuration, the application unit 11 configured in the customer terminal 10b receives the link information and can access the product page according to the link information when the corresponding link information is selected based on the user input.

The shopping mall service providing apparatus 100 may provide a product page to the customer terminal 10b and the application unit 11 configured in the customer terminal 10b may receive the product page and display the product page on the display unit . ≪ / RTI >

If the application unit 11 selects the purchase button displayed on the product page, the shopping mall service providing apparatus 100 accesses the payment page corresponding to the purchase button, and the shopping mall service providing apparatus 100 transmits information related to the payment page accessed by the customer terminal 10b To the customer terminal 10b.

In addition, the application unit 11 may generate payment information through the payment page and transmit the payment information to the shopping mall service providing apparatus 100. The shopping mall service providing apparatus 100 may receive the payment information, It can communicate with the payment server and process payment.

Also, the shopping mall service providing apparatus 100 can generate purchase history information corresponding to a user who purchased the product (customer), and match the purchase history information with the member information of the user in the member DB 102 and store the information.

At this time, the shopping mall service providing apparatus 100 may include the product-related unique identifier purchased by the user in the purchase history information.

In addition, in the above-described configuration, the shopping mall service providing apparatus 100 can include (add) the goods-related moving picture corresponding to the unique identifier of the goods page in the goods page when the goods page is created.

In addition, the application unit 11 configured in the seller apparatus 10a may be configured to include the unique identifier and the new moving image in order to replace the moving image related to the new article registered in the pre-reserved article content with the new moving image different from the corresponding article moving image And transmits the generated replacement information to the shopping mall service providing apparatus 100.

Accordingly, when receiving the replacement information from the seller device 10a, the shopping mall service providing apparatus 100 replaces the product video corresponding to the unique identifier corresponding to the replacement information with the new video based on the replacement information , Prepares the pre-reserved product content on the basis of the product information corresponding to the replacement information and the new moving picture, and adds the existing pre-reserved product content corresponding to the replacement information registered in the reservation related web page to the dictionary It can be replaced with reserved product contents.

Accordingly, the present invention can help the seller to easily change the content of the pre-reserved product related to the new product. When registering the product page related to the new product, the product video associated with the new product is added to the corresponding product page, Can be provided.

On the other hand, in the above-described configuration, the application unit 11 configured in the shopping mall service providing apparatus 100 and the seller apparatus 10a communicates with each other through the mutual communication, So that the customer can easily grasp the shape and characteristics of the new product through the product video according to the product attributes and can help the customer to easily determine the product to be purchased , Which will be described in detail with reference to FIG.

First, the application unit 11 of the seller apparatus 10a generates a goods moving picture corresponding to each of one or more goods attributes set in advance through the moving picture editing means using a plurality of moving picture clips created in cooperation with the camera unit .

In addition, the application unit 11 may generate the product information including the group information obtained by grouping the product moving picture for each new product-related product property and the product property information about the product property set for each moving image included in the group information, The group information and the product information can be transmitted to the shopping mall service providing apparatus 100 through the communication unit configured in the seller apparatus 10a.

At this time, a plurality of product-related product attributes set in advance in association with the goods may be set in the moving image editing means provided by the application unit 11. The application unit 11 may be configured to display, The product moving picture can be generated through the moving picture editing means.

On the other hand, the shopping mall service provision apparatus 100 can receive group information and product information from the user device 10, and can store the product information and the group information in the product DB 101 by matching based on the unique identifier .

In addition, the shopping mall service providing apparatus 100 may select a representative video among a plurality of commercial videos included in the group information according to the merchandise information, and generate the pre-reservation merchandise content based on the representative video and the merchandise information , It is possible to register the pre-registered product content by including it in the preset reservation related web page.

At this time, the product attribute information included in the product information may include identification information corresponding to the representative moving image among the plurality of product moving images, and the shopping mall service providing apparatus 100 may display the identification information included in the product attribute information You can select a representative video.

In addition, the shopping mall service providing apparatus 100 may further include a preset assistant for generating an auxiliary window corresponding to the unique identifier included in the product information when receiving the product information including the product attribute information, You can run the interface.

Then, the shopping mall service providing apparatus 100 selects one or more goods attributes corresponding to the goods attribute information among the goods attributes preset in the auxiliary interface, based on the goods attribute information and the group information included in the goods information, The goods moving picture included in the group information is registered in the auxiliary interface to generate the auxiliary window and is stored in the goods DB 101 matching with the contents of the pre-reserved goods or corresponds to the " view " It is possible to link the connection address of the sub window and store the sub window in the product DB 101. [

Accordingly, the shopping mall service providing apparatus 100 may access the 'view' button included in the pre-booked product content of the web page and access the web page through the auxiliary window, or access the customer terminal (10b) to the customer terminal (10b), thereby providing the customer terminal (10b) with the assisting window including the product moving images of various product attributes related to the new product selected by the customer so that various product moving images related to the new product can be reproduced can do.

At this time, when receiving the selection information on the 'view' button included in the pre-reservation product content of the web page from the customer terminal 10b, the shopping mall service providing apparatus 100 transmits a supplementary window corresponding to the selection information to the customer terminal 10b So that at least one merchandise moving picture according to the merchandise information and the group information can be displayed through the auxiliary window through the customer terminal 10b.

For example, when the shopping mall service providing apparatus 100 receives the selection attribute information on the selected attribute in the assisting window, the shopping mall service providing apparatus 100 extracts the goods moving image matched with the product attribute corresponding to the selected attribute information from the product DB 101, The control unit of the customer terminal 10b can reproduce the goods moving picture corresponding to the selected property received from the shopping mall service providing apparatus 100 through the predetermined moving picture reproducing area of the auxiliary window.

On the other hand, the shopping mall service providing apparatus 100 generates a pop-up window based on the goods information and the group information related to the new merchandise, stores the pop-up window in the merchandise DB 101 by matching the unique identifier with the new merchandise related unique identifier, A connection address for the pop-up window may be linked to a 'view' button included in the new product-related advance reservation product content, and when the selection information for the 'view' button is received from the customer terminal 10b, And may provide a pop-up window linked to the advance reservation product contents to the customer terminal 10b with the assistance window.

In addition, the shopping mall service providing apparatus 100 provides the product information and group information to the application unit 11 of the customer terminal 10b, and the application unit 11 of the customer terminal 10b provides the product information And a script provided in a web browser previously set upon receipt of the group information to display the sub window in the form of a layer and to display the sub window in the auxiliary window with the product movie according to the product information according to the customer information have.

In the above-described configuration, the shopping mall service providing apparatus 100 can transmit the product moving image to be reproduced to the user device 10 in a streaming manner.

On the other hand, the application unit 11 configured in the user device 10 according to the present invention is configured in the buyer device 10c that has completed the purchase of the merchandise of the seller of the user device 10 (or the customer terminal 10b) It is possible to generate late information related to the purchased commodity conveniently and to register it in the commodity related commodity related page, which will be described in detail with reference to FIG. 7 to FIG.

7, the application unit 11 configured in the purchaser apparatus 10c transmits purchase history request information for requesting the purchase history information to the shopping mall service providing apparatus 100, The apparatus 100 extracts purchase history information of at least one purchaser related to the purchaser stored in the member DB 102 in response to the purchase history request information, generates purchase list information based on the one or more purchase history information, 10c.

At this time, the application unit 11 configured in the purchaser device 10c may execute a predetermined late registration interface according to user input and transmit the purchase history request information through the late registration interface.

In addition, the application unit 11 configured in the purchaser apparatus 10c receives the purchase list information, displays the purchase history information for at least one purchase item included in the buyer list information on the late registration interface, It is possible to display the late registration interface in which the information is displayed through the display unit of the user device 10 and to extract the unique identifier of the specific commodity that is the subject of late registration from the purchase particulars information selected based on the user input through the user input unit.

In addition, the application unit 11 configured in the purchaser apparatus 10c can interlock with the camera unit via the late registration interface, and automatically generates a late-related movie clip through the late registration interface when the image is generated through the camera unit Related video, based on one or more movie clips related to the latter, and then generates late information including the latter video and transmits the generated late video to the shopping mall service providing apparatus 100. [

At this time, the application unit 11 may include the unique identifier extracted from the selected purchase history information according to the user input in the later information.

In addition, the application unit 11 may include late contents such as an evaluation score of a specific commodity, physical information of the purchaser, or the specific commodity related image extracted from the selected purchase particulars information in the late information.

On the other hand, as shown in FIG. 8, the shopping mall service providing apparatus 100 identifies the specific commodity-related commodity page corresponding to the latter information on the basis of the unique identifier included in the latter-term information upon receipt of the latter- It is possible to update the product page by registering the latter information.

Accordingly, the shopping mall service providing apparatus 100 can provide the product page in which the latest information of the buyer is registered in the user device 10 of various users (customers) accessing the product page.

As described above, the present invention enhances the convenience of the customer using the shopping mall to register late information related to the purchased product, so that various information related to the product can be shared, thereby enhancing the convenience and reliability of using the shopping mall.

In addition, the present invention is complicated in that a separate camera-related application is executed for writing later, a movie created through the application is stored, and a movie is stored in the user device 10 by accessing a product page, It is possible to conveniently generate late information including a moving picture related to a purchase item through a late registration interface only by selecting a purchase item for simple late registration from a purchase list of a user received from the shopping mall service providing apparatus 100 without having to go through a troublesome process When the latter information is transmitted to the shopping mall service providing apparatus 100, the latter provides information such that late information can be automatically registered on the purchase product related product page based on the unique identifier automatically registered in the latter information, Significantly enhance user convenience in the process of registering information This can help to create an active product review and share product later.

On the other hand, the shopping mall service providing apparatus 100 provides a product page to the user device 10 connected to the product page, receives the latter information generated from the product page from the user device 10, It is of course possible to register late information on the product page.

At this time, the shopping mall service providing apparatus 100 can support the user to generate the latter information based on the moving picture registered in the SNS server related to the SNS (Social Networking Service), which will be described in detail with reference to FIG.

As shown in the figure, the application unit 11 configured in the purchaser apparatus 10c of the user apparatus 10 collects the purchaser related videos stored in the SNS server set in advance according to user input through the late registration interface To the shopping mall service providing apparatus 100, the collection request information including the SNS-related account information of the purchaser.

At this time, the SNS server 200 provides an SNS service provided to build up a network through the Internet web, and provides a service for supporting network formation through linking people through pictures, messages, and blogs can do.

Accordingly, when receiving the collection request information, the shopping mall service providing apparatus 100 extracts the buyer's account information from the collection request information and transmits the collected information to the SNS server using an API (application programming interface) One or more videos registered on the account page of the buyer, which is a web page corresponding to the buyer's account information, from the SNS server and collect the SNS-related videos of the buyer.

Also, the shopping mall service providing apparatus 100 may generate moving picture list information for one or more moving pictures related to the buyer collected from the SNS server, and may transmit the moving picture list information to the application unit 11 of the purchaser apparatus 10c.

Accordingly, the application unit 11 of the purchaser apparatus 10c receives the moving picture list information, and, according to the user input through the latter registration interface, converts at least one of the one or more moving pictures according to the moving picture list information into the latter moving picture And may transmit the late information to the shopping mall service providing apparatus 100 by including the unique identifier, which is set in the late registration interface or corresponds to the late registration interface, in the late information, as described above.

Thus, the shopping mall service providing apparatus 100 can register the later information on the goods page corresponding to the latter information.

As described above, the present invention can support a user to conveniently generate a product related article using an SNS related moving picture.

The application unit 11 configured in the seller apparatus 10a may be configured as a first application unit and the application unit 11 configured in the customer terminal 10b or the purchaser apparatus 10c may be configured as a first application unit, 2 application unit, and the first and second application units may be different from or identical to each other.

10 is a block diagram illustrating a shopping mall service providing apparatus 100 for providing a shopping mall related web site according to an embodiment of the present invention and an application unit 11 configured in a user apparatus 10 communicating with the shopping mall service providing apparatus 100 via a communication network FIG. 1 is a flowchart illustrating a method of providing shopping mall contents using a moving picture of FIG.

As shown in the figure, the application unit 11 generates one or more movie clips that have taken a product through a camera unit of the user device 10, and generates at least one movie clip To create a product related moving image (S1).

In addition, the application unit 11 generates product information including a product-related unique identifier corresponding to the product-related moving picture in accordance with a user input through the user device 10, To the providing apparatus 100 through the communication unit of the user apparatus 10 (S2).

After that, the shopping mall service providing apparatus 100 generates the advance reservation product content based on the product information and the product related moving picture received from the user device 10, and registers it in the preset reservation related web page of the shopping mall (S3).

Next, the shopping mall service providing apparatus 100 transmits the reservation related web page to another user apparatus 10b connected to the reservation related web page (S4), and transmits the reservation related web page to the other user apparatus 10b connected to the reservation related web page Upon receiving the reservation information for reservation, the reservation information can be stored (S5, S6).

Then, the shopping mall service providing apparatus 100 determines whether the product page, which is a web page for selling the product corresponding to the unique identifier, is registered in the website (S7) And transmits link information about the product page to the other user device 10 based on the reservation information corresponding to the product information, so that another user device 10 corresponding to the customer can access the corresponding product page (S8) so that the user can purchase a product that has been reserved in advance.

The various devices and components described herein may be implemented by hardware circuitry (e.g., CMOS-based logic circuitry), firmware, software, or a combination thereof. For example, it can be implemented utilizing transistors, logic gates, and electronic circuits in the form of various electrical structures.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

10: User device 11: Application part
100: Shopping mall service provision device

Claims (1)

Generating one or more movie clips that are configured in the user device and shot through a camera unit of the user device, edit one or more of the movie clips selected by the user through a predetermined video editing unit to generate a product related moving image, An application unit for generating product information including a product related unique identifier corresponding to the product related moving picture according to a user input through the user device and transmitting the product information together with the product related moving picture through a communication unit of the user device; And
A shopping mall service providing device for creating advance reservation product contents on the basis of the product information and the product related moving picture received from the user device and registering the contents in the preset reservation related web page of the shopping mall
A shopping mall contents providing system using a moving picture including a moving picture.

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