KR20180118457A - Macketing method using move adverse auction relay program and the program thereof - Google Patents

Abstract

The present invention relates to a marketing method using a move reverse auction intermediation program and a move estimation program and, more specifically, to a marketing method using a move reverse auction intermediation program, which provides a user planning to move with a move estimation program to enable the user to estimate the move by oneself, and allows a subscribed moving company to make a bid for a moving expense in an auction type in a state that the moving expense estimated by the move estimation program is set as an initial bid so as to enable the user planning to move to perform the move at a proper expenses through actual price competition; and a move estimation program. According to one preferred embodiment of the present invention, due to high reliability of the move estimation program, an actual price difference among the moving companies is small and an actual cost loss generated from estimation is reduced in the moving company such that more moving companies are subscribed for a service and an actual moving price is lowered. Moreover, since an actual price caused by articles of a moving place is estimated, a guide capable of selecting a moving company of a proper price is provided, thereby providing an effect of increasing a use rate due to high reliability of an intermediation server.

Description

{MACKETING METHOD USING MOVE ADVERSE AUCTION RELAY PROGRAM AND THE PROGRAM THEREOF}

The present invention relates to a marketing method using a moving image reverse auction broadcasting program and a moving estimation program. More specifically, the present invention provides a moving estimation program for a moving person to make a moving estimate himself, The cost of a moving auction is determined by the moving company that has been subscribed to the moving cost of the auction to win the auction, so that the price can be moved to the person who wants to move through the actual price competition. It relates to the moving estimate program.

In the conventional method, the customer visits the moving website and requests a quotation. The moving company submits a quotation for the request for quotation, and the customer requests the moving company The contract will be made and the moving company will actually move the customer.

By the way, when the customer places a personal information and moving information on the moving site at the time of requesting moving estimate, the method of selecting the moving article is in a text form.

- 9, 10, 11, ... - 1, 2, 3, ..., sofa - 3, 1, ... - 1, 2, 3. .. If the list is listed (like a picture, a picture or a graphic box, not a graphic), the customer selects the size and the quantity respectively. However, this invention treats moving products as pictures, pictures, graphics, and illustrations, so that when a customer selects a moving item, he or she desires to have a long (process each picture as a size), a sofa It is possible to transfer moving objects such as cars, ships, pavilions, living rooms, kitchens, small rooms, veranda, warehouses, ... to the Internet by dragging them with a mouse or moving them, It is a new system of estimating service.

In addition, it is a system that appraises the estimated amount of directors posted by the moving company. When a public person who wants to move requests a moving estimate based on his / her moving condition, several moving companies submit the estimate for the moving company. The estimates of the moving companies are different from each other. System.

If the director of the director web site evaluates and presents the appropriate price for the director who has applied for the customer, the customer will compare the appropriate appraisal amount with the quotation amount submitted by the various moving companies and select the moving company. It is a system that makes a detailed visit estimate to the customer and finally the customer contracts with one moving company.

Description of the Related Art [0002] A technique for a relay program operated by a moving company or a relay company connecting a moving company on a web page has been disclosed in Korean Patent Laid-Open Publication No. 2000-0037210 and Japanese Patent Laid-Open No. 2001-0069732 .

However, the conventional marketing method using the moving quotation reverse auction site has the following problems.

(1) It is difficult to make an almost accurate estimate by the relay program provided on the site, so the moving company does not respond substantially.

(2) There is a problem that the moving company only needs to visit the company because it can not estimate the relay program and can not estimate it, and there is no plan for the failure of the contract after the visit.

(3) It is very difficult for the person who wants to move because of the ambiguous standards when he / she gets quotation from the relay program to calculate the actual moving expenses.

According to an aspect of the present invention, there is provided a relay server including a relay server in which a relay program is formed, a plurality of moving company servers subscribed to the relay server, and a plurality of users (hereinafter referred to as " In an environment where terminals are connected to each other via a network,

A program execution step in which a relay program is executed in which a customer terminal accesses a site of a relay server, executes a moving estimate program, and inputs necessary pictures and data to determine an auction start price;

An auction start step of creating the photograph and data input at the program execution step and the moving auction article starting at the auction and uploading the same to an auction site provided in the relay server;

A step of registering a moving company that receives the registration fee from the relay server and registers a plurality of moving company servers;

An auction participation inducing step in which the relay server announces auction information of the auction start step to each moving company;

An auction bid step in which the affiliated moving company server pays a fee for the moving auction article;

The relay server making a winning bid for at least two of the moving company servers among the bidirectional moving company servers and confirming the moving image provided by the customer terminal in the order of winning bid;

A winning bidder in which the winning bidder receives a final award after confirming the moving image data provided by the customer terminal;

A fee payment step of paying a commission to the relay server when the corresponding moving auction item is won in the auction step;

And a relaying step of relaying the information of the moving company server to the client terminal by relay server.

According to the marketing method using the moving reverse auction broadcast program formed as the preferred embodiment of the present invention, the following effects can be obtained.

(1) Due to the high reliability of the moving estimating program, many moving companies join because the difference in the actual price of the moving company is small.

(2) The trustworthiness of the moving-in quotation program is high, which can reduce the actual cost of moving the moving company because it reduces the actual cost loss incurred by the moving company.

(3) It provides a guide to select the moving company at a reasonable price because it can calculate the actual price due to the goods in the moving place, so the reliability of the relay server is high and the utilization rate is high.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a conceptual diagram of an execution environment of a marketing method using a moving reverse auction broadcast program formed as a preferred embodiment of the present invention.
FIG. 2 is a flowchart of a marketing method using a moving reverse auction broadcast program formed as a preferred embodiment of the present invention.
FIG. 3 is a flow chart of a moving estimation program of a marketing method using a moving reverse auction broadcast program formed as a preferred embodiment of the present invention.
FIG. 4 is an analysis diagram of photographs when a moving estimation program of a marketing method using moving reverse auction broadcasting program formed as a preferred embodiment of the present invention is executed.
FIG. 5 is a schematic diagram showing the sequence of execution of a moving estimation program of a marketing method using a moving reverse auction distribution program formed as a preferred embodiment of the present invention. FIG.

In order to solve the above problems, the present invention provides a relay server 100 in which a relay program is formed, a plurality of moving company servers 200 subscribed to the relay server 100, Quot ;, " director ") are interconnected via a network,

A program executing step (a) in which a relay program is executed in which the customer terminal (300) accesses a site of a relay server, executes a moving estimate program, and inputs necessary photographs and data to determine an auction start price;

(B) an auction start step (b) in which the relay server (100) creates photographs and data inputted at the program execution step and a moving auction article starting at the auction and uploads them to an auction site provided in the relay server;

A step (c) of joining the moving company to the relay server 100 for receiving an entrance fee and joining a plurality of the moving company servers 200;

An auction participation inducing step (d) in which the relay server (100) notifies each moving company server (200) of the auction information of the auction start step (b) and announces it;

(E) an auction bid step in which the affiliated moving company server 200 pays a fee for the moving auction article;

The relay server 100 makes a final winning bid preparation step (f) for winning at least two of the moving company servers 200 that have made a bid, and for confirming a moving image provided by the customer terminal 300 in the order of award, Wow;

A winning bid stage (g) in which the bidder server company 200 confirms the moving image data provided by the customer terminal 300 and makes a final decision and receives a final winning bid;

(H) a fee payment step (h) of paying a fee to the relay server (100) when the corresponding moving auction item is won in the auction step (g);

And a relaying step (i) in which the relay server 100 provides the information of the moving company server 200 to the client terminal 300 and relays the information.

The relay server 100 is a server owned by a relay company, and the relay program is formed so that it can be executed on a web site.

The moving company server 200 is a server owned by a moving company. When the moving company server 200 joins the relay server 100 and charges the membership fee, the moving company server 200 is upgraded to the moving company server 200 which is allowed to participate in the auction by issuing an ID.

The customer terminal 300 is a terminal owned by a customer and can be connected to the Internet through various types of customer terminals 300 such as a smart phone, a tablet PC and a desktop.

The relay quotation program execution step (a) is a step of causing the relay server (100) to execute a moving estimation program for receiving photographs and obtaining basic information for moving estimates,

Wherein the moving estimate program comprises: a photograph input step of inserting a photograph taken so that at least one wall is completely exposed;

An area input step of setting a category of the input picture;

An object recognizing step of recognizing an article in a photograph after the area is input;

A basic line setting step of setting a basic line (10) on one wall surface after the object recognizing step;

An upper and a lower line forming step of forming a pair of an upper line 11 and a lower line 12, starting from each corner of the basic line,

A reference line selecting step of selecting a reference line after forming the upper and lower lines;

A size calculating step of calculating a size of the article recognized in the object recognition step using the intervals and angles of the entire lines in the reference line 20;

And a data providing step of providing the size and the product name calculated in the size calculating step to the relay program as data.

 The photo input step is a step of inputting a photo taken at a customer terminal so that at least one wall is completely exposed, and in the case of a smart phone, the photo may be captured using the camera function.

In the photo input step, the guide lines may be displayed to display an error if at least one of the wall surfaces is not completely exposed.

The area input step is a step of selecting a region of the photo, such as a kitchen, a living room, a room, and a multi-use room.

The object recognizing step recognizes an object in a space as shown in A, B, and C of FIG. 4, and is formed so that the relay server can automatically recognize the object in consideration of the area.

Alternatively, the customer terminal may be configured to recognize an object by setting an area of the object with a square box and inputting the object.

The basic line setting step is a step executed to calculate the size of the recognized article, and is a step of setting the basic line 10 in a rectangular shape on one side of the wall.

When the basic line 10 is set, a pair of the upper line 11 and the lower line 12, which start from each corner and are constant along the sides of the wall, is selected as a pair. If only a predetermined length is set, The line is divided.

In the reference line selection step, a reference line 20 formed by a vertical line is set, and a specific vertical line and a horizontal line are selected.

The reference line 20 is also selected on the basis of a line perpendicular to the line connecting the upper line 11 and the lower line 12 vertically.

The size of the reference line 20 is selected on the basis of the basic line 10 and the upper and lower lines 11 and 12 and the size of the recognized line placed on the mesh is calculated This step is the size calculation step.

The data providing step is a step of providing the size of the calculated article to the relay program as data.

The relay program is a program for creating a moving auction item by allowing the user to select an auction start price from the data provided in the moving estimate program and the input value inputted from the customer terminal.

The auction start step is a step of posting the moving auction article made by the relay program on the auction site of the relay server.

Separately, the relay server receives the subscription fee and joins a plurality of moving company servers, and the moving server server registers the subscription fee.

The auction participant induction step is a step of informing the relay server to respond by mail, message, etc. after selecting a moving company server capable of responding in consideration of the region and level of the moving company to which the relay server is subscribed.

In the final bid preparation step, the moving image data is provided to the first and second moving company servers awarded at the lowest price, and the moving company server confirming the second moving company server determines whether to make a final bid.

The moving image data is moving image data photographed by the relay server 100 in a manner presented by the relay server 100 to the customer terminal 300. Such moving image data is more detailed than moving auction item information, This is to help you make decisions.

The commission payment step is a step of paying the commission to the transit server 100 by the successful bidder server 200. The transit server 100 transmits the commission to the transit company server 200, (300).

If the winning bidder server server 200 abandons or does not pay the fee, the bidder goes over to the second rank. If the contract with the customer terminal is canceled while paying the fee, the fee And the relay server 100 is configured to return it.

As described above, since the moving company server simply confirms the moving image data and determines the moving image data instead of only determining the fragmented appearance of the movable auction article, the reliability of the auction can be further increased.

According to the marketing method using the moving reverse auction broadcasting program formed as the preferred embodiment of the present invention, since the moving company quotation program has a high reliability, the moving company has a small difference in the actual price and many moving companies join, Since the company reduces the actual cost loss caused by the quotation, it can lower the actual moving amount and can provide the actual price of the goods from the moving company. Therefore, the reliability of the relay server is high and the utilization rate is increased.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art without departing from the scope of the invention as defined by the appended claims.

10: Main line 11: Upper line
12: lower line 20: reference line
100: Relay server 200: Moving company server
300: Customer terminal

Claims (3)

A relay server 100 in which a relay program is formed, a plurality of moving company servers 200 belonging to the relay server 100 and a plurality of moving persons (hereinafter referred to as " 300 are connected to each other via a network,
A program executing step (a) in which a relay program is executed in which the customer terminal (300) accesses a site of a relay server, executes a moving estimate program, and inputs necessary photographs and data to determine an auction start price;
(B) an auction start step (b) in which the relay server (100) creates photographs and data inputted at the program execution step and a moving auction article starting at the auction and uploads them to an auction site provided in the relay server;
A step (c) of joining the moving company to the relay server 100 for receiving an entrance fee and joining a plurality of the moving company servers 200;
An auction participation inducing step (d) in which the relay server (100) notifies each moving company server (200) of the auction information of the auction start step (b) and announces it;
(E) an auction bid step in which the affiliated moving company server 200 pays a fee for the moving auction article;
The relay server 100 makes a final winning bid preparation step (f) for winning at least two of the moving company servers 200 that have made a bid, and for confirming a moving image provided by the customer terminal 300 in the order of award, Wow;
A winning bid stage (g) in which the bidder server company 200 confirms the moving image data provided by the customer terminal 300 and makes a final decision and receives a final winning bid;
(H) a fee payment step (h) of paying a fee to the relay server (100) when the corresponding moving auction item is won in the auction step (g);
And a relay step (i) for relaying the information of the moving company server (200) to the client terminal (300) by the relay server (100). The method according to claim 1,
Wherein the moving image data is provided by the client terminal (300) in a manner provided by the relay server (100). A picture input step of inserting a picture taken so that at least one wall is completely exposed;
An area input step of setting a category of the input picture;
An object recognizing step of recognizing an article in a photograph after the area is input;
A basic line setting step of setting a basic line (10) on one wall surface after the object recognizing step;
An upper and a lower line forming step of forming a pair of an upper line 11 and a lower line 12, starting from each corner of the basic line,
A reference line selecting step of selecting the reference line 20 after the upper and lower lines 11 and 12 are formed;
A size calculating step of calculating a size of the article recognized in the object recognition step using the intervals and angles of the entire lines in the reference line 20;
And a data providing step of providing the size and the product name calculated in the size calculating step to the relay program as data, wherein the moving estimate program is used in a marketing method using the moving reverse auction broadcasting program.

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