KR20180114766A - Game system for providing advertisement and reward and method of providing a game service in the same - Google Patents

Abstract

Disclosed are a game system for efficiently applying advertisement without interfering a game player and providing reward therefor and a method for providing a game service in the same. A game management server of the game system comprises: a game unit providing a game application to a game terminal; a communication unit, which is a connection path, to the game terminal; and a control unit controlling operation of the game unit and the communication unit. Here, the game management server has an advertisement window for displaying an advertisement promoting a specific product in a game executed by the game application. At least one of a game character and a game item has an image or name of the product of the advertisement. The advertisement displayed in the advertisement window is associated with the game character or the game item.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a game system for providing an advertisement and a reward,

The present invention relates to a game system for providing advertisements and rewards, and a game service providing method therefor.

Many people enjoy playing games. Game producers only generate revenue derived from games, and companies mainly promote products through TV and SNS. However, there was no existing technology to apply advertising to games. This is because ads can interfere with playing games. Therefore, a game system capable of efficiently applying an advertisement to a game is required.

KR 10-2017-0031309 A

The present invention provides a game system that efficiently applies an advertisement without interfering with a game player and provides a reward for the advertisement, and a game service providing method therefor.

In order to achieve the above object, a game management server according to an embodiment of the present invention includes a game unit for providing a game application to a game terminal; A communication unit as a connection path to the game terminal; And a control unit for controlling operations of the game unit and the communication unit. At least one of the game character and the game item has an image or a name of the advertisement of the advertisement, and the display of the advertisement on the advertisement window is displayed on the advertisement window. And the game character or the game item are associated with each other.

According to another aspect of the present invention, there is provided a game management server comprising: a game unit for providing a game application to a game terminal; A communication unit as a connection path to the game terminal; And a control unit for controlling operations of the game unit and the communication unit. Here, in the game executed by the game application, the advertisement of the specific advertisement company is displayed on the same screen together with the game character or the game article, and the game character or the game item has the image of the advertisement of the advertisement, A ticket is provided to the game terminal of the game terminal or the game player so that the game character acquires the game item and obtains a score of a reference score or more or receives the product as a reward when the mission is completed.

According to another aspect of the present invention, there is provided a game management server comprising: a game unit for providing a game application to a game terminal; A communication unit as a connection path to the game terminal; And a control unit for controlling operations of the game unit and the communication unit. Here, an advertisement of a specific advertisement company is displayed during loading in a game executed by the game application, and an icon capable of randomly acquiring a ticket capable of receiving a product of the advertisement is displayed in or around the advertisement.

A reward management server according to an embodiment of the present invention includes a communication unit as a connection path between a game management server and at least one reward association terminal; A reward unit for receiving from the game management server reward information about a ticket that can acquire a product of an advertisement provided as a reward in a game offline; And a control unit for controlling operations of the communication unit and the reward unit. Here, if the ticket is recognized by the reward association terminal, the product of the advertisement is provided, and data on the provided product is provided from the reward association terminal to the reward management server.

The reward association terminal according to an embodiment of the present invention includes a communication unit as a connection path to the reward management server; A recognition unit for recognizing a ticket of the game terminal; A reward unit for providing a product of an advertisement of a specific advertisement company offline according to the recognition and providing data on the provided product to the reward management server; And a control unit for controlling operations of the communication unit, the recognition unit, and the reward unit. Here, the ticket is a reward for acquiring a prize of an advertisement displayed in a game.

A method of providing a game service according to an embodiment of the present invention includes providing a game application. At least one of the game character and the game item has an image or a name of the advertisement of the advertisement, and the display of the advertisement on the advertisement window is displayed on the advertisement window. And the game character or the game item are associated with each other.

According to an embodiment of the present invention, a computer program stored on a medium comprising a series of instructions for performing a method of any of the above methods is disclosed.

According to an embodiment of the present invention, there is provided a method of providing a game service, the method comprising: displaying an advertisement window displaying an advertisement of a specific company together with a game character or a game item; And providing a ticket to the SNS of the game terminal or the game player, the ticket being able to receive a prize of the advertisement as a reward when the game character acquires the game item more than a reference score or when the mission is completed. Here, at least one of the game character and the game item has an image or a name of a product of the advertisement, and the advertisement displayed on the advertisement window is associated with the game character or the game item.

In the game system and the game service providing method according to the present invention, an advertisement is provided through an advertisement window in a game, preferably a run game, a game character and a game item are set as an image of an advertisement product, To provide a ticket for the product of the advertisement. Accordingly, the game player can enjoy the game without being particularly disturbed by the advertisement, and the advertisement company can effectively promote his own product.

1 is a block diagram illustrating a game system according to an embodiment of the present invention.
2 is a view showing a game screen according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating a method of providing advertisements in the entire game process according to an embodiment of the present invention.
4 is a diagram illustrating a process of selecting an advertisement company.
5 is a diagram showing a change of a game screen when an advertisement is changed.
6 is a diagram showing a change of the billboard at the time of acquiring a game item.
7 is a diagram showing an advertisement providing process during game loading.
FIG. 8 is a flowchart illustrating a process of providing an advertisement and a reward according to an embodiment of the present invention.
9 is a diagram illustrating a game application installation process according to an embodiment of the present invention.
10 is a block diagram illustrating a game management server according to an embodiment of the present invention.
11 is a block diagram illustrating a game terminal according to an embodiment of the present invention.
12 is a block diagram illustrating a reward management server according to an embodiment of the present invention.
13 is a block diagram illustrating a reward association terminal according to an embodiment of the present invention.

As used herein, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise. In this specification, the terms "comprising ", or" comprising "and the like should not be construed as necessarily including the various elements or steps described in the specification, Or may be further comprised of additional components or steps. Also, the terms "part," " module, "and the like described in the specification mean units for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software .

The present invention relates to a game system and method, and provides an advertisement in a game and rewards a product of an advertisement, for example, in exchange for watching an advertisement. That is, the game itself becomes a reward game.

If you suspend a game to show ads during the game, or if you show ads that are not related to the game within the game, these ads can interfere with the game or cause the game player to lose interest in the game. Therefore, there is a need for a technique that can efficiently deliver advertisements without disturbing the game or reducing interest.

In the present invention, the product image of the advertisement is set as a game character or a game item so that the advertisement does not interfere with the game, and in particular, the game itself can be set as a run game. In the case of a run game, the game character continuously moves, so that the game player may not interfere with the advertisement if the advertisement flows naturally.

Also, in order to maximize the advertisement effect, the product appears as an item for the reward mission, and the image or name of the product is applied to the game character or the game item. As a result, natural advertisements can be made and the attention and focus of the game player's products can be increased.

In addition, the game system of the present invention may display an advertisement window for displaying an advertisement in a game in the form of a billboard in order to maximize the advertisement effect. An advertisement image or an advertisement image may be displayed in the advertisement window. In the case of the advertisement video, the advertisement can be played in real time while the character moves according to the run game.

According to one embodiment, the advertisement window may be interlocked with a game character or a game item. For example, if the advertisement of the advertisement displayed on the advertisement window is changed, the game character or the game item may be changed to the advertisement of the changed advertisement.

Also, the game character or the game item may be changed to match the feeling of the advertisement of the advertisement window. For example, when the advertisement of the advertisement window has a refreshing and cool feeling, water spills may occur around the game character or the game item.

According to another embodiment, the game status of the game player may be displayed together with the advertisement in the advertisement window, or the real-time aggregation (data) of the quantity of the goods provided in the reward may be displayed together with the advertisement.

Various embodiments of the present invention will now be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a game system according to an embodiment of the present invention.

Referring to FIG. 1, the game system of the present embodiment may include a game management server 100, a game terminal 102, a reward management server 104, and at least one reward association terminal 106.

The game management server 100 is a server operated by a game manufacturer, for example, can provide a game application (program) and manage the game record of the game player (user). In particular, the game management server 100 supports various operations for providing advertisements and rewards.

According to one embodiment, the game management server 100 provides a game application including an advertisement to the game terminal 102, and acquires an item in a game executed by the game terminal 102, a score , Providing the mission, and managing the score or the reward according to the success of the mission.

The game may include an advertisement window (preferably, a billboard) on which an advertisement is displayed, and a game character or a game item may be set as a product image of an advertisement displayed in the advertisement window, The name of the product may be set in a part of the item, or the name of the game character or the name of the game item itself may be the name of the product. Here, the game character and the game item may be the same image or different images.

The advertisement window may be continuously displayed on the screen until the end of the game, or may be displayed on the screen in units of a predetermined time, for example, every 5 seconds. In addition, the game character may be continuously displayed on the screen until the end of the game, and the game item may be displayed on the screen for a predetermined time unit, for example, one second, until the end of the game.

According to one embodiment, the advertisement window and the game character or the game item may be interlinked. For example, if the advertisement of the advertisement window is changed, the game character or the game item may be changed to the advertisement product, and if the game character or the game item is changed, the advertisement of the advertisement window may be changed . Here, the change of the advertisement may be performed according to the selection of the game player, automatically by the game application itself, or may be performed according to the upgrade of the game application.

Also, the game character or the game item may be changed according to the reproduction flow of the advertisement displayed in the advertisement window. For example, if the advertisement is a moving image, the moving image may be played according to the movement of the game character, and the game character or the game item may be changed according to the advertisement image or the advertisement feeling at a specific playback time . However, such a game character or the game item basically has a product shape, and the peripheral image of the product shape may be changed, such as spraying of water.

According to another embodiment, information such as a score of the game character acquiring the game item may be displayed on a part of the advertisement displaying the advertisement. When playing a game, the game player may need to check the information of the game, and the game management server 100 may manage the game so that the player can check the information of the game on the advertisement window. That is, the advertisement window may display not only the advertisement but also the game information.

According to another embodiment, the game provides a reward mission, whereby game items for performing a reward mission are displayed on the screen of the game. At this time, the game player acquires a game item, and the reward is provided to the game player when the game item is acquired by a predetermined reference or more or when a mission is successful.

Here, the reward is preferably a commodity included in the advertisement. Since these rewards are provided as the product of the advertisement, the company has the effect of promoting the product, and the game player has the advantage of obtaining the product free of charge with the reward. Of course, the reward may be another product of the company selling the product other than the product included in the advertisement.

When the game management server 100 provides the reward to the game player, the game management server 100 provides the reward information to the reward management server 104. Of course, when there is a change in the information about the reward, the game management server 100 can receive the changed reward information from the reward management server 104. [

Here, the reward may be provided to the game terminal 102 as a ticket such as a mobile coupon or a gift card, and the game player goes to a shop (for example, "seven-eleven" You can get the product free of charge. Of course, the place to provide these rewards includes all places where you can offer your products, such as PCs, as well as stores.

According to another embodiment, an advertisement may be played during loading, such as an initial loading of the game. Since no advertisement characters or advertisement items appear during loading, only the advertisement is displayed in the advertisement window.

According to another embodiment, a game character or a game item in a game has a shape of a product, and a size, a shape, a color, and the like may be at least partially varied depending on a game score of a game player, . In this case, the interest of the game player can be enhanced.

The game terminal 102 is a terminal for executing a game application to install a game and to execute a game, and is connected to the game management server 100 in a wired or wireless manner. Here, the game terminal 102 includes all terminals such as a smart phone, a tablet PC, a notebook, and a playstation as long as the game can be executed.

The game application of the game terminal 102 provides game information (particularly, reward information) of the game player to the game management server 100. For example, when the game player becomes the target of receiving the reward, the game terminal 102 can provide information on the ticket (voucher) to the game management server 100 as a reward.

Of course, the ticket may be provided to the game terminal 102 or may be provided as a social network service (SNS) of a game player. Here, the ticket includes all means for providing the goods to the game player, and includes, for example, a coupon, a gift card, a bar code, and the like. Of course, the game player may present the ticket to another person.

Also, the game terminal 102 can receive information related to the reward from the game management server 100. [ For example, the game terminal 102 may receive data collected as a reward from the game management server 100 about the number of people or items that received the goods offline.

The reward management server 104 is a server operated by an advertiser who requests an advertisement or an affiliated company, and provides advertisement information or various reward information to the game management server 100. In addition, the reward management server 104 may provide at least one reward association terminal 106 with reward information including information on a game player and a merchandise that has obtained a ticket as a reward.

In addition, the reward management server 104 may provide the reward association terminal 106 with a program that allows the reward association terminal 106 to recognize the ticket.

The reward association terminal 106 is a terminal installed in a shop or the like that provides merchandise offline as a reward, recognizes a ticket displayed on the game terminal 102 using a program provided from the reward management server 104 or a program installed in the reward management server 104, It is possible to provide the product to the game player in accordance with the recognition, and to provide the product providing result (the received user, the number of the provided products, etc.) to the reward management server 104.

In this case, the reward management server 104 may provide the game management server 100 with data (aggregation result) which is obtained by aggregating the product provision results collected from the reward association terminals 106. [ The game management server 100 may display the data on a game screen of the game terminal 102, particularly, an advertisement window.

In summary, the game system of the present embodiment can provide an advertisement in association with an advertisement window, a game character, or a game item in a game, and provide the advertisement product as a reward to the game player.

Hereinafter, various embodiments of the game method of the present invention will be described with reference to a screen image.

2 is a view showing a game screen according to an embodiment of the present invention.

2, a game is running on the game terminal 102, and the advertisement board 200, the game character 202, and the game item 204 may be displayed as an advertisement window on the screen.

The billboard 200 is a window for displaying an advertisement, and may be displayed on the screen in units of 5 seconds, for example. Here, the advertisement may be an advertisement image or an advertisement image.

Meanwhile, in one area A of the billboard 200, information related to a game, for example, a score, a mission, whether or not a ticket is acquired, and the like may be displayed.

The billboard 200 can be displayed on the screen with a position and a size that do not cover the game character 202 and the game items 204.

2, the game character 202 may have a characterized product of the advertisement displayed on the billboard 200, that is, a product image. In addition, the name of the product may be set in a part of the game character 202, and the name of the game character 202 may be the name of the product.

The game item 204 is an image of the advertisement product, and may have a shape different from that of the game character 202. Of course, the name of the product may be set in part of the game item 204, and the name of the game item 204 may be the name of the product.

In addition, an atmosphere capable of expressing the feel of the product around the product image in the game item 204 may be expressed as shown in FIG.

According to one embodiment, the billboard 200 and the game character 202 or the game item 204 may be linked. As a result, the shape, size, color, and the like of the game character 202 or the game item 204 may be changed according to the advertisement displayed on the billboard 200. Of course, when the advertisement displayed on the billboard 200 is changed and the product of the advertisement is changed, the game character 202 and the game item 204 may be changed.

According to another embodiment, the game character 202 or the game item 204 may be changed depending on the degree of mission performance. Of course, the game character 202 or the game item 204 will maintain the basic shape of the product.

According to another embodiment, one of the game character 202 and the game item 204 may have an image of the item and the other may not be an image of the item. For example, although the game character 202 is a Pororo character, the game item 204 may be a product image having a shape of a product.

In summary, the billboard 200 can be associated with the game character 202 or the game item 204.

FIG. 3 is a diagram illustrating a method of providing an advertisement in the entire game process according to an embodiment of the present invention. FIG. 4 is a diagram illustrating a process of selecting an advertisement company, Fig. 5 is a diagram showing a change of a screen. Fig. FIG. 6 is a view showing a change of a billboard when a game item is acquired, and FIG. 7 is a diagram illustrating a process of providing an advertisement during game loading.

The game player can select a desired advertisement company from a plurality of advertisement companies as shown in FIG. 3A. Also, although not shown, if a plurality of product advertisements exist in one advertisement company, the game player may select a desired product advertisement after selecting an advertisement company.

For example, as shown in FIG. 4, a game player may select a desired advertisement company 300a or 300b by selecting a move key in a dotted line. Of course, if the advertising company is different, the product ads displayed during loading and game execution will differ.

Then, when the desired advertisement company is selected and the execution icon RUN is selected, the game is loaded as shown in FIG. 3 (B). In this case, advertisements may be displayed on the screen during loading. Since it takes time to load, if the advertisement is a video advertisement, a larger product promotion effect can be obtained. Here, the advertisement may be set in advance so as not to be skipped.

The ads displayed during loading may or may not be the same as the ads during game execution.

According to one embodiment, as shown in FIG. 7, when a specific icon 700 is displayed in the advertisement or around the advertisement during loading, and the game player clicks the icon 700, a ticket of the goods is randomly sent to the game player Can be provided. That is, the advertisement and the game can be combined during the game loading. Thus, the user can also acquire a ticket while playing a game while loading the game.

When the loading is completed, the game is executed as shown in (C) of FIG. When the game is executed, an advertisement is displayed on the billboard as described in FIG. 2, and a game character or a game item can be displayed on the screen with an image of a product in the advertisement.

On the other hand, when the game is executed, a game mission can be presented at the beginning, and a reward can be presented at the completion of the mission. For example, Mission may suggest that "If you collect 100 Isis before the game ends, you can send 1 Isis 1 gift card!" And "If the mission is completed, send the gift card as a reward to KakaoTalk" .

According to one embodiment, it may be possible to change the merchandise of the same advertising company during game execution. For example, if the game player selects "Trevi" of Lotte while the billboard 200, game character 202a, and game item 204a display the " The billboard 200, the game character 202b, and the game item 204b may be changed to "Trevi" product advertisement.

According to another embodiment, when the game character 202 acquires the game item 204, the advertisement of the billboard 200 may be changed to an advertisement corresponding to the acquired game item 204 as shown in FIG. 6 have. Conversely, if the advertisement of the billboard 200 is changed, the game character 202 or the game item 204 may be changed to a product image of the changed advertisement. This method may be efficient when there are multiple advertisements for the same product.

For example, if game items 204 corresponding to a plurality of advertisements of the same product are provided, when the game character 202 acquires the game item 204, the advertisement of the advertisement board 200 is changed to the corresponding advertisement . Thus, the game player can view a plurality of advertisements for the same goods.

FIG. 8 is a flowchart illustrating a process of providing an advertisement and a reward according to an embodiment of the present invention.

Referring to FIG. 8, a game player (user) executes a game to start a game (S800).

Once the game is started, an initial mission can be provided.

Then, the game player can acquire the game item by moving the game character to complete the mission (S802).

Subsequently, it is judged whether or not a reward is possible (S804). For example, it is determined whether or not the obtained game item is equal to or greater than the reference score or whether or not the mission is completed.

If the reward is not possible, the game continues.

On the other hand, when the game player acquires the reward, a reward ticket (voucher) is provided to the game player (S806).

For example, a reward ticket may be provided to the game terminal or to the game player's SNS. In this case, the game player can download and store the ticket in advance. For example, the reward ticket may be a barcode-recognizable ticket.

Then, if the game player shows a reward ticket of the game terminal, for example, at Seven-Eleven, the reward-related terminal of Seven-Eleven can recognize the bar code of the reward ticket and provide the corresponding product to the game player (S808).

Of course, the game player may offer reward tickets as gifts to others. In this case, the person who received the gift can receive the product with the reward ticket.

Subsequently, the reward management server may collect data on the number of goods provided from the reward-linked terminals (S810).

Then, the reward management server provides the collected data to the game management server, and the game management server transmits the collected data to the game terminal and reflects the collected data to the game (S812).

At this time, the data can be displayed in real time on a billboard of a game.

9 is a diagram illustrating a game application installation process according to an embodiment of the present invention.

A tag 910 may be displayed on a part of the product 900 as shown in Fig. 9 (A).

When the user recognizes the tag 910 by the game terminal, a game installation screen is displayed as shown in FIG. 9 (B).

When the user selects the game installation, the game is installed in the game terminal, and a ticket that can receive the goods free of charge as shown in (C) of FIG. 9 can be provided to the game terminal or the user's SNS.

As a result, the user can purchase one item at a fee for the installation of the game.

10 is a block diagram illustrating a game management server according to an embodiment of the present invention.

10, the game management server 100 may include a control unit 10000, a communication unit 10020, a game unit 1004, an advertisement unit 10060, a reward unit 1008, and a user management unit 1010.

The communication unit 1002 serves as a connection path between the game terminal 102 and the reward management server 104.

 The game unit 1004 controls operations related to the game. For example, the game unit 1004 may provide a game application to the game terminal 102. [ Here, the game according to the game application includes an advertisement, and in particular, may include a billboard, a game character associated with the advertisement, and a game icon.

In addition, the game unit 1004 may provide the upgrade version to the game terminal 102 if there is an upgrade version of the game application.

The advertisement unit 1006 manages the advertisement provided by the advertisement company. For example, the advertisement unit 1006 may classify and store the advertisements provided by the advertisement company.

The reward unit 1008 may receive the reward information according to the completion of the mission of the game from the game terminal 102 and may transmit the reward information to the reward management server 104. [

The user management unit 1010 manages information on game players.

The control unit 1000 controls the overall operation of the components of the game management server 100.

11 is a block diagram illustrating a game terminal according to an embodiment of the present invention.

11, the game terminal 102 may include a control unit 1100, a communication unit 1102, a display unit 1104, a game unit 1106, and a reward unit 1108.

The communication unit 1102 serves as a connection path between the game management server 100 and the reward connection terminal 106.

The display unit 1104 displays various data such as the game, ticket, and the like.

The game unit 1106 manages an operation for executing the game.

The reward unit 1108 manages a ticket provided as a reward.

The control unit 1100 controls the overall operation of the components of the game terminal 102.

12 is a block diagram illustrating a reward management server according to an embodiment of the present invention.

12, the reward management server 104 may include a control unit 1200, a communication unit 1202, an advertisement unit 1204, and a reward unit 1206.

The communication unit 1202 serves as a connection path between the game management server 100 and the reward connection terminal 106.

The advertisement unit 1204 stores an advertisement provided to the advertisement company and provides the advertisement to the game management server 100 so that the advertisement is included in the game.

The reward unit 1206 stores the reward information provided from the game management server 100 and collects data (information) about the goods actually provided to the game player from the reward association terminals 106. [

In addition, the reward unit 1206 may provide the collected data to the game management server 100.

The control unit 1200 may control the overall operation of the components of the reward management server 104.

13 is a block diagram illustrating a reward association terminal according to an embodiment of the present invention.

Referring to FIG. 13, the reward association terminal 106 may include a control unit 1300, a communication unit 1302, a recognition unit 1304, and a reward unit 1306.

The communication unit 1302 serves as a connection path to the reward management server 104.

The recognition unit 1304 can recognize a ticket on the game terminal 102. [

The reward unit 1306 may provide data to the reward management server 104 when the reward unit 1306 provides the goods to the game player according to the ticket recognition. Of course, in order to provide the goods, the information that the ticket is a ticket that provides the goods free of charge must be stored in the superior reward unit.

The controller 1300 may control the overall operation of the components of the reward association terminal 106.

On the other hand, the components of the above-described embodiment can be easily grasped from a process viewpoint. That is, each component can be identified as a respective process. Further, the process of the above-described embodiment can be easily grasped from the viewpoint of the components of the apparatus.

In addition, the above-described technical features may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

It will be apparent to those skilled in the art that various modifications, additions and substitutions are possible, without departing from the spirit and scope of the invention as defined by the appended claims. Should be regarded as belonging to the following claims.

100: game management server 102: game terminal
104: Reward management server 106: Reward-linked terminal

Claims (22)

A game unit for providing a game application to a game terminal;
A communication unit as a connection path to the game terminal; And
And a control unit for controlling operations of the game unit and the communication unit,
Wherein at least one of the game character and the game item has an image or a name of a product of the advertisement, and the advertisement displayed on the advertisement window And the game character or the game item are associated with each other. The game management server according to claim 1, wherein when the advertisement displayed on the advertisement window is variable, the game character or the game item is changed to an image of the product of the variable advertisement. The game management server according to claim 1, wherein the advertisement displayed on the advertisement window is changed according to a game item obtained by the game character or displayed on the current screen. The game management server according to claim 1, wherein the advertisement window is an advertisement board, and information related to the game is displayed on at least a part of the advertisement board. The game management server according to claim 1, wherein a mission is given at the start of the game, and a ticket for the product of the advertisement is provided to the game terminal or the game player's SNS as a reward when the mission is successful. 6. The game management server according to claim 5, wherein, when the game player is provided with the goods offline, data on the number of the offered goods is displayed on the advertisement window. The method of claim 1, further comprising: selecting a desired advertisement company before loading the game, displaying an advertisement of the selected advertisement company on the advertisement window, and determining whether the game character or the game item has an image of the advertisement of the advertisement Game management server. The game management server according to claim 7, wherein the advertisement of the selected advertisement company is displayed when the game is loaded. 9. The game system according to claim 8, wherein icons are randomly displayed in or around the advertisement upon loading, and when the game player selects the icon, the ticket for the advertisement of the advertisement is rewarded to the game terminal or the game player's SNS And the random number is provided randomly. The game management server according to claim 1, wherein the advertisement of the game character, the game item, or the advertisement window is changed in shape, size, or color depending on the degree of acquisition of the game item or the degree of performance of the mission. A game unit for providing a game application to a game terminal;
A communication unit as a connection path to the game terminal; And
And a control unit for controlling operations of the game unit and the communication unit,
In the game executed by the game application, an advertisement of a specific advertisement company is displayed on the same screen together with a game character or a game article, and the game character or the game item has an image of the advertisement of the advertisement, And the ticket is provided to the game terminal of the game terminal or the game player so that the game character acquires the game item and obtains a score equal to or higher than the reference score or receives the product as a reward when the mission is completed Game management server. 12. The method of claim 11, wherein a specific advertisement company is selected before loading the game, and after the loading is completed, the advertisement of the selected advertisement company is displayed on the billboard, and the advertisement of the billboard is associated with the game character or the game item The game management server comprising: A game unit for providing a game application to a game terminal;
A communication unit as a connection path to the game terminal; And
And a control unit for controlling operations of the game unit and the communication unit,
An advertisement of a specific advertisement company is displayed during loading in a game executed by the game application, and an icon capable of randomly obtaining a ticket capable of receiving a product of the advertisement is displayed in or around the advertisement. Game management server. The game management server according to claim 13, wherein the icon is randomly displayed on a loading screen, and the ticket is provided to the game terminal or the game player's SNS by the game player clicking the icon. A communication unit that is a connection path between the game management server and at least one reward association terminal;
A reward unit for receiving from the game management server reward information about a ticket that can acquire a product of an advertisement provided as a reward in a game offline; And
And a control unit for controlling operations of the communication unit and the reward unit,
Wherein the merchandise of the advertisement is provided when the ticket is recognized by the reward association terminal, and data on the provided merchandise is provided from the reward association terminal to the reward management server. The reward management server according to claim 15, wherein an advertisement of a specific advertisement company in the game is displayed in an advertisement window, and a game character or a game item is associated with an advertisement of the advertisement window. A communication unit as a connection path to the reward management server;
A recognition unit for recognizing a ticket of the game terminal;
A reward unit for providing a product of an advertisement of a specific advertisement company offline according to the recognition and providing data on the provided product to the reward management server; And
And a control unit for controlling operations of the communication unit, the recognition unit, and the reward unit,
Wherein the ticket is a reward capable of obtaining an advertisement of an advertisement displayed in a game. Providing a game application,
Wherein at least one of the game character and the game item has an image or a name of a product of the advertisement, and the advertisement displayed on the advertisement window And the game character or the game item are associated with each other. 19. The method as claimed in claim 18, wherein when the advertisement displayed on the advertisement window is variable, the game character or the game item is changed to an image of the product of the variable advertisement. 19. The method as claimed in claim 18, wherein a mission is provided at the start of the game and a ticket for the product of the advertisement is provided as a reward at the success of the mission to the game terminal or the SNS of the game player. 20. A computer program stored on a medium comprising a series of instructions for performing the method according to any one of claims 18 to 20. Displaying an advertisement window displaying an advertisement of a specific company together with a game character or a game item; And
Providing a ticket to the SNS of the game terminal or the game player, the ticket being able to receive a prize of the advertisement as a reward when the game character acquires the game item,
Wherein at least one of the game character and the game item has an image or a name of a product of the advertisement and the advertisement displayed on the advertisement window is associated with the game character or the game item.

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