KR20180091529A - System and method for protecting plural issue of data management platform identification - Google Patents

Abstract

The present invention provides a system and a method for preventing plural issue of data management platform (DMP) user identification information, which can prevent unlimited issuance of DMP user identification information even when the DMP user identification information cannot be recorded in a cookie or a SD card. A DMP device comprises: a first process part analyzing service usage information to judge whether the DMP user identification information is included when the service usage information of a terminal device is received, and issuing the DMP user identification information when the DMP user identification information is not included; and a second process part receiving response information according to issuance of the DMP user identification information from the terminal device, analyzing the response information to judge whether the DMP user identification information is included, and determining whether the DMP user identification information and the service usage information are collected according to the judged result.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and method for preventing multiple issuance of DMP user identification information,

The present invention relates to a system and a method for preventing multiple issuance of DMP user identification information, and more particularly, to a system and method for preventing DMP user identification information from being issued indefinitely even in a situation where the DMP user identification information can not be recorded in a cookie or an sd card. And a system and a method for preventing multiple issuance of identification information.

With the development of the communication network and the development of the terminal specification, the communication terminal has become a necessity of the modern person and has evolved into a total entertainment device beyond the category of the conventional simple communication device or information providing device. In addition, communication terminals that can use the Internet provide contents such as advertisement, finance, entertainment, news, and community in various fields.

Especially, most of the advertisement delivery means through on-line, which has recently been popular in the spotlight, is performed through the terminal device. In addition, as the application market, which is an advertising medium running on terminal devices such as smart phones and tablet pads, is rapidly expanding, the related advertising market is rapidly expanding.

As user targeting becomes more important in advertising and other service platforms, analysis and targeting techniques using Data Management Platform (DMP) have become very important.

However, if the user is a real name user at the time of targeting, the user can perform targeting based on the User DB. In the case of targeting an unknown user, the user identifier is stored in a cookie or an SD card to perform the targeting. If the contents of the cookie are deleted (if you delete the Internet storage information through the browser settings), if the cookie can not be recorded (by increasing the security of the browser), the contents of the SD Card may be saved in the Clean App or other device format In the case of erasing, the user identifier is reissued and stored. In this case, there is a problem that the user identifier is indiscriminately increased and it is difficult to analyze the log of the newly issued user identifier.

Prior Art 1: Korean Laid-open Patent No. 2016-0083739 (published on July 12, 2016)

An object of the present invention is to record DMP user identification information generated in log collection or ID Sync process in a cookie in the case of the web and in an sd card in the case of an app, The present invention also provides a system and method for preventing multiple issuance of DMP user identification information that can prevent an issuance of an unlimited number of DMP user identification information even when a user can not write to the SD card.

Another object of the present invention is to provide a system for preventing the issuance of a plurality of DMP user identification information, which can refine the targeting parameter so that accurate targeting can be performed even when the network user id does not rise due to the presence or absence of cookie recording of the DMP user identification information And a method thereof.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed.

According to an aspect of the present invention, when the service utilization information of the terminal device is received, the service utilization information is analyzed to determine whether or not the DMP user identification information is included. If DMP user identification information is not included A first processing unit for issuing DMP user identification information, a response processing unit for receiving response information on issuance of the DMP user identification information from the terminal apparatus, analyzing the response information to determine whether DMP user identification information is included, And a second processing unit for determining whether to collect the DMP user identification information and the service use information according to the DMP information.

The service utilization information may include at least one of site identification information, site user identification information, DMP user identification information, and behavior log information.

The DMP apparatus may further include an identification information matching database in which site user identification information is stored based on the DMP user identification information.

If the DMP user identification information is not included in the service use information, the first processing unit inquires the identification information matching database with the site user identification information to determine whether or not the DMP user identification information exists, and if not, And can issue user identification information.

The response information may include at least one of site identification information, site user identification information, DMP user identification information, and behavior log information.

The DMP device may further include a collection information database storing service utilization information based on each DMP user identification information.

Wherein the second processing unit stores the DMP user identification information and the service use information in the collection information database when the response information includes the DMP user identification information and if the DMP user identification information is not included, Information and service utilization information may not be stored.

According to another aspect of the present invention, (a) the DMP apparatus analyzes service use information of a terminal device and determines whether the DMS includes user identification information, ) If the DMP user identification information is not included in the service use information, the DMP device issues DMP user identification information and receives response information from the terminal device in response to issuance of the DMP user identification information. ) The DMP device analyzes the response information to determine whether DMP user identification information is included, and determines whether to collect the DMP user identification information and service use information according to the determination result. A method for preventing the issuance of a plurality of certificates is provided.

In the step (b), if the service use information includes DMP user identification information, the DMP user identification information and the service use information may be stored.

Wherein the DMP user identification information and the service use information are stored when the DMP user identification information is included in the response information, and when the DMP user identification information is not included in the response information, And the information is not stored.

The service utilization information may include at least one of site identification information, site user identification information, DMP user identification information, and behavior log information.

The response information may include at least one of site identification information, site user identification information, DMP user identification information, and behavior log information.

In the meantime, the 'method for preventing the issuance of a plurality of DMP user identification information' described above may be recorded in a recording medium readable by an electronic device after being implemented in the form of a program or distributed through a program download management device .

According to the present invention, it is possible to prevent the DMP user identification information from being issued indefinitely even in a situation where the DMP user identification information can not be recorded in the cookie or the sd card.

Further, the targeting parameter can be refined so that accurate targeting can be performed even when the network user id does not rise due to the presence or absence of the cookie record of the DMP user identification information.

In addition, when the DMP user identification information can not be stored in the storage of the terminal device, the DMP user identification information can be maintained without being continuously issued, and the user id list of the affiliated sites can be efficiently managed.

In addition, when a large amount of DMP user identification information is issued during the data analysis, separate processing is required to recognize the user as one user. However, by ensuring the uniqueness of the DMP user identification information, More accurate targeting can be provided.

The effects of the present invention are not limited to the above-mentioned effects, and various effects can be included within the scope of what is well known to a person skilled in the art from the following description.

1 is a block diagram of a system for preventing multiple issuance of DMP user identification information according to the present invention.
2 is a block diagram schematically showing a configuration of a terminal apparatus according to the present invention.
3 is a block diagram schematically showing a configuration of a service apparatus according to the present invention.
4 is a block diagram schematically showing a configuration of a DMP apparatus according to the present invention.
5 is a diagram showing the structure of a collection information database according to the present invention.
6 is a diagram illustrating a method for preventing multiple issuance of DMP user identification information according to the present invention.

Hereinafter, a system and method for preventing multiple issuance of DMP user identification information according to the present invention will be described in detail with reference to the accompanying drawings. The embodiments are provided so that those skilled in the art can easily understand the technical spirit of the present invention, and thus the present invention is not limited thereto. In addition, the matters described in the attached drawings may be different from those actually implemented by the schematic drawings to easily describe the embodiments of the present invention.

In the meantime, each constituent unit described below is only an example for implementing the present invention. Thus, in other implementations of the present invention, other components may be used without departing from the spirit and scope of the present invention.

In addition, each component may be implemented solely by hardware or software configuration, but may be implemented by a combination of various hardware and software configurations performing the same function. Also, two or more components may be implemented together by one hardware or software.

Also, the expression " comprising " is intended to merely denote that such elements are present as an expression of " open ", and should not be understood to exclude additional elements.

DMP (Data Management Platform) service is a service that classifies users' segments or provides recommendation services based on non-disclosure based user behavior logs. In the DMP, the behavior logs of various users are obtained from various sites. Therefore, they are judged to be the same person using the ID Matching technology to determine whether they are the same users among the action logs, and then analyzed based on the id.

In addition, the DMP service collects user activity logs from various apps and webs (which may be apps or webs that only data is not provided by outgoing media), and creates segments based on user behavior ), And targeting the third medium to the segment.

1 is a block diagram of a system for preventing multiple issuance of DMP user identification information according to the present invention.

1, a system for preventing multiple issuance of DMP user identification information includes a terminal apparatus 100, a service apparatus 200 providing a service page (e.g., a web page), and a DMP apparatus 300, They send and receive information over the network.

The terminal device 100 refers to a device that receives an advertisement through an advertisement medium and can perform a series of operations such as accessing a service page related to an advertisement.

The terminal device 100 may be, for example, a smart phone, a tablet PC, a PDA, a desktop, a notebook, a net book, an information communication device, And a browser-enabled device for accessing a service page (e.g., a web page) can all be included. Here, as an advertisement medium that enables advertisement reception in the terminal apparatus 100, for example, an application executed in the terminal apparatus 100 itself or a service page which can be accessed by calling the browser from the terminal apparatus 100 There will be. Such an advertisement medium includes a software development kit (SDK) related to the advertisement reception during the development process. As a result, the terminal device 100 performs a series of operations for requesting, receiving, and displaying an advertisement through the SDK included in the advertisement medium .

The terminal device 100 collects various log information related to application execution and web access and transmits the log information to the service device 200 or the DMP device 300, . Here, the log information collected and transmitted by the terminal device 100 may include, for example, application log information related to the execution of the application and web log information related to the web connection. The terminal device 100, Transmits the application log information to the service device 200, and transmits the web log information to the service device 200 through the installed web browser.

When the DMP user identification information is issued from the DMP device 300, the terminal device 100 records the DMP user identification information in a cookie or an SD card, and transmits the response information to the DMP device 300. Here, the response information may be various log information related to application execution and web access. In addition, the response information may include DMP user identification information.

The terminal device 100 records the issued DMP user identification information in the cookie or the SD card, and the DMP user identification information can not be recorded in the cookie or the SD card or may be erased. In this case, the response information may not include the DMP user identification information.

The service apparatus 200 refers to a web server that provides a service page related to an advertisement received by the terminal apparatus 100.

When the terminal device 100 is connected through the application, the service device 200 may allow the connected terminal device 100 to use various services (e.g., purchase, sale, guide, etc.) through the service page do.

Then, when the use of the service of the terminal device 100 on the service page is completed, the service device 200 transmits various information related to the use of the service (e.g., the purchased goods, the goods stored in the shopping cart, And the like to the DMP device 300. The DMP device 300 generates the service use information for the terminal device 100, At this time, the service device 200 defines an <img> tag that can be connected to each site in the DMP domain for synchronization between service devices (or sites) using different ID schemes, parameter to give your site user identification (ID). Accordingly, when the service using the service provided by the service page is completed, the service device 200 executes the DMP domain tag and transmits the service utilization information of the user to the DMP device 300. Here, the service utilization information includes site identification information, site user identification information, DMP user identification information, login information, IP address, page information viewed by the user, product purchase details, items stored in the shopping cart, .

In addition, when the terminal device 100 accesses another web site through the same browser as the browser to which the terminal device 100 has previously accessed, and the user uses a specific service (for example, product purchase, product search, etc.) The device 100 records log information related to service use (e.g., purchased product, product stored in a shopping cart, product retrieved, etc.) in the cookie of the browser. Then, when the use of the service of the terminal device 100 is completed, the service device 200 reads the cookie recorded in the browser and stores the behavior log information related to the service use (for example, the purchased product, And provides the collected action log information to the DMP device 300 as service utilization information for the terminal device 100. [ At this time, when the terminal device 100 accesses another web site through the same browser as the browser to which the terminal device 100 has previously accessed, the service device 200 inserts the DMP domain tag into the address information of another web site, And is connected to the DMP device 300. The DMP device 300 has the DMP user identification information issued by the DMP device 300 in the browser connected to the A site in the case where the user has previously accessed the DMP Domain through the browser connected to the A site. A site user identification information: DMP user identification information (site A_user_id: DMP_user_id). Accordingly, when the user accesses the B-site through the same browser as the browser connected to the A-site, the service device 200 transmits the B-site user identification information (siteB_user_id value) and the previously issued DMP user identification information (DMP_user_id value) To the DMP device (300).

The service device 200 transmits DMP user identification information of the terminal device 100 and site user identification information issued by its own site to the DMP device 300 when the service use information for the terminal device 100 is transmitted to the DMP device 300 .

The service device 200 can collect and manage various log information related to the service utilization information of the terminal device 100, for example, by constructing a system such as HDFS (Hadoop Distribute File System).

Although only one service apparatus 200 is shown here, the plurality of service apparatuses 200 may be plural.

The DMP apparatus 300 analyzes the service use information to determine whether the DMP user identification information is included or not when the service use information of the terminal apparatus 100 is received from the terminal apparatus 100 or the service apparatus 200, If the identification information is not included, DMP user identification information is issued. Thereafter, the DMP device 300 receives the response information from the terminal device 100 in response to the issuance of the DMP user identification information, analyzes the response information to determine whether the DMP user identification information is included, And determines whether to collect identification information and service utilization information.

That is, if the service use information includes the DMP user identification information, the DMP device 300 maps the service use information of the terminal device user to the DMP user identification information. Here, the DMP user identification information is an identifier given by the DMP device 300 to manage the service utilization information of the user, and may be, for example, a DMP cookie ID. The DMP user identification information distinguishes the service utilization information of each user. Each device can distinguish information managed by its own device, and can promptly search for it when necessary, or can assign and manage identification information for each piece of information for security reasons.

If DMP user identification information is not included in the service use information, the DMP device 300 issues DMP user identification information to the terminal device user and transmits the DMP user identification information to the terminal device 100. If the service use information does not include the DMP user identification information, the DMP user identification information is searched by the site user identification information to determine whether or not the DMP user identification information exists. If the DMP user identification information does not exist in the identification information matching database, And may transmit identification information to the terminal device 100. In this case, the service use information should include site user identification information.

When the DMP device 300 receives the response information from the terminal device 100 in response to the issuance of the DMP user identification information, the DMP device 300 analyzes the response information to determine whether the DMP user identification information is included, If the DMP user identification information and the service use information are included, the DMP user identification information and the service use information are not stored. That is, the DMP user identification information may not be recorded in the browser of the terminal device 100, and the DMP user identification information not recorded is not worth as a targeting parameter. Therefore, in order to prevent the DMP user identification information for the browser which can not record the cookie from being indiscriminately increased, the DMP device 300 issues the DMP user identification information, and transmits the response information on issuance of the DMP user identification information to the terminal device 100 And confirms the DMP user identification information is recorded in the browser by checking the response information. In other words, the DMP device 300 issues the DMP user identification information and checks the cookie of the http header at the time of redirecting the redirect to check whether the DMP user identification information is recorded. If not recorded, discard the corresponding parameter.

In addition, the DMP device 300 stores the site-specific user identification information issued by the plurality of service devices in the identification information mapping database on the basis of the DMP user identification information. That is, when a user who is connected to the A service apparatus and has issued the DMP user identification information accesses the B service apparatus, the DMP apparatus 300 receives the B site user identification information and the previously issued DMP user identification information from the B service apparatus It is determined that the A-site user identification information and the B-site user identification information are the same based on the DMP user identification information, and the A-site user identification information and the B-site user identification information are stored in the identification information mapping database .

As shown in Table 1, the identification information mapping database is composed of DMP identification information, site name, user identification information of each site, and segments.

Also, the DMP device 300 issues identification information representative of user identification information of different sites issued to the same person, analyzes the acquired action log information of the user from different sites, . At this time, the DMP device 300 analyzes the segments by providing the action log information of one user generated at different sites as one ID (e.g., DMP identification information) as an input such as a segment analysis. When the DMP device 300 analyzes a segment, the DMP identification information may be a value obtained by mapping a plurality of IDs, or may be a single ID of a site. When the segment analysis is completed, it is possible to obtain the corresponding segmentation according to the DMP identification information. It is also possible to obtain the DMP identification information corresponding to each segment. For example, when the user's behavior log information is mainly composed of sports goods purchase, sports game viewing, etc., the DMP device 300 determines sports as a segment of the user.

2 is a block diagram schematically showing a configuration of a terminal apparatus according to the present invention.

2, the terminal device 100 includes a communication unit 110, an input unit 120, a display unit 130, a storage unit 140, a service unit 150, and a control unit 160.

The communication unit 110 is configured to transmit and receive data to and from various electronic devices. Specifically, the communication unit 110 can be connected to the terminal apparatus 100, the service apparatus, and the DMP apparatus through a wired communication network or a wireless communication network. Based on the connection, the communication unit 110 can transmit and receive various data including targeted advertisements, .

The communication unit 110 may include various wired communication modules or wireless communication modules and may transmit or receive data through various wireless or wired communication standards. For example, the communication unit 110 may be implemented in a form including various standard communication modules such as ITU, IEEE, ISO, and IEC, and may include various communication modules in addition to the standard communication module .

The input unit 120 is configured to receive information from a user. The input unit 120 may be used to input service use provided by the service apparatus.

The input unit 120 may be implemented as an input device such as a keypad or a touch panel, and may be implemented by various input devices other than the input device. Also, the input unit 120 may be implemented as a touch screen integrated with the display unit 130.

The display unit 130 is configured to display various information related to the operation of the terminal device 100, and can display various information such as targeted advertisements. The display unit 130 may be implemented through various display devices including an LCD, an LED, and the like.

The storage unit 140 stores the data related to the operation of the terminal device 100. [ For example, the storage unit 140 may store various data including data for implementing the UI, data transmitted through the data communication unit 110, data input through the input unit 120, and the like. The storage unit 140 may be implemented to include various types of memory devices.

The service unit 150 refers to a configuration in which a series of operations related to an advertisement are performed according to a service page (e.g., a web page) connection, and the browser may correspond to the configuration. In the case of a browser, when accessing a service page, the source code of the SDK inserted in the service page can be read and a series of operations related to the advertisement can be performed.

As described above, the browser serving as the service unit 150 may be an OS-based browser provided by an operating system (OS) of the terminal device 100, or may be provided by an application executed in the terminal device 100 It may be an application based browser. By way of reference, an application that can provide its own browser is typically referred to as a hybrid application (e.g., a mobile dedicated shopping mall application).

The service unit 150 performs a function of accessing a service page provided by the service apparatus. More specifically, the service unit 150 makes it possible to use various services (e.g., purchase of goods) provided by the service apparatus by accessing the service apparatus.

The service unit 150 receives the identification information (e.g., advertisement provider address information (URL)) identifying the DMP device and the device identification information of the terminal device 100 (e.g., URL) in the process of accessing the service page provided by the service device : MDN, IMEI) to the service device. In order to transmit the identification information of the DMP device, the service device confirms the identification information of the DMP device so as to recognize that the terminal device connected to the service page selects the advertisement provided by the DMP device and accesses the service page to be. The transmission of the device identification information of the terminal device 100 allows the service device to generate the service use information so as to include the device identification information of the terminal device 100 so that the DMP device that has received the service use information Is generated for the terminal device 100 receiving the web page.

The service unit 150 accesses the web site through the browser and records the behavior log information related to the use of the service in a cookie of the browser by using a specific service (for example, product purchase, product search, etc.) .

In addition, when the DMP user identification information is issued from the DMP device, the service unit 150 records the DMP user identification information in a cookie or an SD card, and transmits the response information to the DMP device 300. At this time, the response information includes the DMP user identification information when the DMP user identification information is recorded in the cookie or the SD card, and does not include the DMP user identification information when it is not recorded. The response information may also include various log information related to application execution and web access.

The control unit 160 controls the operation of various components of the terminal device 100 including the communication unit 110, the input unit 120, the display unit 130, the storage unit 140, and the service unit 150 .

The control unit 160 may include at least one computing device, which may be a general purpose central processing unit (CPU), programmable device elements (CPLDs, FPGAs) that are suitably implemented for a particular purpose, Device (ASIC) or a microcontroller chip.

In the configuration of the terminal device 100 described above, the configuration may be implemented in the form of a software module or a hardware module executed by a processor, or a combination of a software module and a hardware module.

As such, any combination of software modules, hardware modules, or software modules and hardware modules executed by a processor may be implemented in a hardware system (e.g., a computer system).

3 is a block diagram schematically showing a configuration of a service apparatus according to the present invention.

3, the service apparatus 200 includes a communication unit 210, a connection processing unit 220, a marketing customer information request unit 230, a targeting advertisement request unit 240, and a controller 250.

The communication unit 210 is a structure for transmitting and receiving data with various electronic devices. In particular, the communication unit 210 can be connected to two or more devices, and can transmit and receive various information such as a bid request.

The connection processing unit 220 executes the DMP domain tag and transmits the service utilization information of the user to the DMP device when the terminal device is connected and uses a specific service. Here, the service utilization information includes site identification information, site user identification information, DMP identification information, login information, IP address, page information viewed by the user, product purchase details, items stored in the shopping cart, do.

That is, the connection processing unit 220 defines an <img> tag that can be connected to each site as a DMP domain for synchronization between sites using different ID schemes, Provide user identification information (ID). Then, when the use of the service provided by the service page is completed, the connection processing unit 220 executes the DMP domain tag and transmits the service utilization information of the user to the DMP device 300. [

When the use of the service of the terminal device is completed, the connection processing unit 220 reads the cookie recorded in the browser of the terminal device, and stores the behavior log information related to the use of the service (e.g., the purchased product, the product stored in the shopping cart, Etc.), and collects the collected action log information as service utilization information for the terminal device, and provides the service utilization information to the DMP device. At this time, when the terminal accesses another web site through the same browser as the browser to which the terminal has previously accessed, the connection processing unit 220 inserts the DMP domain tag into the address information of another web site, executes the DMP domain tag, Device. In other words, if there is a situation where the user has previously accessed the DMP Domain through the browser connected to the A site, since the DMP identification information issued by the DMP device exists in the browser connected to the A site, Information: DMP has user identification information. Accordingly, when the user accesses the B-site, the connection processing unit 220 transmits the B-site user identification information and the DMP user identification information that has been issued to the DMP device.

As a result, when transmitting the service utilization information to the DMP apparatus, the connection processing unit 220 transmits the DMP user identification information of the terminal apparatus, the site user identification information issued by the own site, and the like together.

For example, when the user views 'A book' in the service apparatus 200 or 'A book' in the shopping cart, the connection processing unit 220 stores the service use information in the cookie of the terminal apparatus, And provides usage information to the DMP device.

The connection processing unit 220 records and manages the DMP identification information issued by the DMP device in the browser.

The control unit 230 controls the operation of various components of the service apparatus 200 including the communication unit 210 and the connection processing unit 220.

The controller 230 may include at least one computing device, which may be a general purpose central processing unit (CPU), programmable device elements (CPLDs, FPGAs) suitably implemented for a particular purpose, Device (ASIC) or a microcontroller chip.

In each of the configurations of the service apparatus 200 described above, it may be implemented in the form of a software module or a hardware module executed by a processor, or a combination of a software module and a hardware module.

As such, any combination of software modules, hardware modules, or software modules and hardware modules executed by a processor may be implemented in a hardware system (e.g., a computer system).

FIG. 4 is a block diagram schematically showing a configuration of a DMP apparatus according to the present invention, and FIG. 5 is a diagram showing the structure of a collection information database according to the present invention.

Referring to FIG. 4, the DMP apparatus 300 includes a communication unit 310, a database 320, a first processing unit 330, a second processing unit 340, and a control unit 350.

The communication unit 310 is a structure for transmitting and receiving data with various electronic devices. In particular, the communication unit 310 can be connected to two or more devices, and can transmit and receive various information such as service utilization information.

The database 320 is a collection information database storing DMP user identification information issued to each user, an identification information matching database storing user identification information for each site, DMP user identification information, user identification information for each site, network ID, .

The collection information database includes the DMP user ID, the site user ID, the site 2 user ID, the site 3 user ID, the site 4 user ID, the network ID, the collected data (Data coloo1, data coloo2, data coloo3, ..).

When the service use information of the terminal device is received, the first processing unit 330 analyzes the service use information to determine whether the DMP user identification information is included. If the DMP user identification information is not included, the first processing unit 330 issues the DMP user identification information And transmits it to the terminal device. At this time, the first processor 330 issues the DMP user identification information, but stores the DMP user identification information only when the DMP user identification information is meaningful as the targeting parameter. Therefore, the first processor 330 does not store the DMP user identification information in the database 320 to check whether there is a meaning as the targeting parameter.

If the DMP user identification information is not included in the service use information, the first processing unit 330 queries the identification information matching database using the site user identification information to determine whether the DMP user identification information exists, It may issue DMP user identification information and transmit it to the terminal device. In this case, the service use information should include site user identification information. At this time, the first processor 330 issues the DMP user identification information, but stores the DMP user identification information only when the DMP user identification information is meaningful as the targeting parameter. Therefore, the first processor 330 does not store the DMP user identification information in the database 320 to check whether there is a meaning as the targeting parameter.

If the service use information includes the DMP user identification information, the first processing unit 330 stores the DMP user identification information and the service use information in the database 320. The DMP user identification information is an identifier given by the DMP device 300 to manage the service utilization information of the user, and may be, for example, a DMP cookie ID. The DMP user identification information may be used to distinguish the service utilization information of each user and to search for the segment immediately when there is a request for new customer information for marketing to selectively provide new customer information for marketing.

When the response information according to the issuance of the DMP user identification information is received from the terminal device, the second processing unit 340 analyzes the response information to determine whether or not the DMP user identification information is included. If the response information includes the DMP user identification information The DMP user identification information and the service use information are stored. If the DMP user identification information is not included, the DMP user identification information and the service use information are not stored. That is, the DMP user identification information may not be recorded in the cookie or the sd card, and the DMP user identification information not recorded is not worth the targeting parameter. Therefore, in order to prevent the DMP user identification information for the browser from being incapable of recording the cookie indiscriminately, the DMP device 300 issues the DMP user identification information, and sends the DMP user identification information to the terminal device, And confirms whether the DMP user identification information is recorded in the browser by checking the response information. In other words, the DMP device 300 issues the DMP user identification information and checks the cookie of the http header at the time of redirecting the redirect to check whether the DMP user identification information is recorded. If not recorded, discard the corresponding parameter.

Also, the second processing unit 340 stores the site-specific user identification information issued by the plurality of service apparatuses in the identification information matching database on the basis of the DMP identification information. That is, when the user who has connected to the A service apparatus and has issued the DMP identification information accesses the B service apparatus, the second processing unit 340 transmits the B site user identification information and the previously issued DMP user identification information from the B service apparatus It is determined that the A-site user identification information and the B-site user identification information are the same based on the DMP user identification information, and the A-site user identification information and the B-site user identification information are stored in the identification information matching database .

The control unit 350 controls the operation of various components of the DMP device 300 including the communication unit 310, the database 320, the first processing unit 330, and the second processing unit 340.

The control unit 350 may be implemented by a processor or the like capable of processing data by providing a specific command for each configuration so that each configuration can operate according to its original function, Or may be functionally separate within a single processor. That is, the control unit 360 may include at least one computing device, which may be a general purpose central processing unit (CPU), a programmable device device (CPLD, FPGA) (ASIC) or a microcontroller chip.

In each of the configurations of the DMP device 300 described above, it may be implemented in the form of a software module or a hardware module executed by a processor, or a combination of a software module and a hardware module.

As such, any combination of software modules, hardware modules, or software modules and hardware modules executed by a processor may be implemented in a hardware system (e.g., a computer system).

6 is a diagram illustrating a method for preventing multiple issuance of DMP user identification information according to the present invention.

Referring to FIG. 6, the terminal device accesses a service device (A site) through a browser (S602) and uses a specific service provided at the A site (S604), and the service device transmits a DMP domain tag And transmits the service utilization information of the user to the DMP device (S606). Here, the service use information may include login information, IP address, page information viewed by the user, purchase details of goods, items stored in the shopping cart, goods retrieved, A-site user identification information, A-site identification information, and the like. In addition, the service utilization information may include DMP user identification information.

The terminal device manages the service using information included in the user's cookie as a reference of the targeted advertisement service. When the terminal device accesses the site provided by the service device, the service device reads the user's cookie including the action log information, To the DMP device.

That is, when the terminal device uses a specific service (for example, product purchase, product search, etc.) provided by the A site through the browser, the terminal device transmits log information related to service use (for example, purchased product, Etc.) in the browser's cookie. Then, when the use of the service of the terminal device is completed, the service device reads the cookie recorded in the browser and collects the action log information related to the use of the service (for example, the purchased product, the product stored in the shopping cart, , And the collected action log information may be generated as service utilization information for the terminal device and provided to the DMP device. At this time, the service device inserts the DMP domain tag into the address information of the site, and the service device executes the DMP domain tag to access the DMP device. The service device defines an <img> tag that can be connected to each site as a DMP domain for synchronization between service devices (or sites) using different ID schemes, Provide user identification information (ID). Then, when the service using the service provided by the service page is completed, the service device executes the DMP domain tag and transmits the service utilization information of the user to the DMP device.

Accordingly, when the user views the 'A book' in the service device or stores the 'A book' in the shopping cart, the service device stores the service utilization information in the cookie of the terminal device and provides the service utilization information to the DMP device.

If the step S606 is performed, the DMP device analyzes the service utilization information and determines whether the DMP user identification information is included (S608).

As a result of the determination in S608, since the DMP identification information is not included in the service use information, the DMP device issues the DMP identification information for the user to the terminal device (S610). Here, the DMP user identification information is an identifier given by the DMP device to manage the service utilization information of the user, and may be, for example, a DMP cookie ID. The DMP identification information may be used to distinguish the service utilization information of each user and to quickly search for and provide new marketing customer information when a new marketing customer information request is made.

When the DMP user identification information is issued from the DMP device, the terminal device records the DMP user identification information in a cookie or an SD card, and transmits the response information to the DMP device (S612). The terminal device records the issued DMP user identification information in the cookie or the SD card, and the DMP user identification information can not be written to the cookie or the SD card or may be erased. Therefore, the response information includes the DMP user identification information when the DMP user identification information is recorded in the cookie or the SD card, and does not include the DMP user identification information when it is not recorded. The response information may also include various log information related to application execution and web access.

When the DMP apparatus receives the response information from the terminal apparatus in response to the issuance of the DMP user identification information, the DMP apparatus analyzes the response information to determine whether the DMP user identification information is included (S608).

If it is determined in step S608 that the DMP user identification information is included in the response information, the DMP device stores the DMP user identification information and the service use information (step S616). If the DMP user identification information is not included, The utilization information is not stored (S618). That is, the DMP user identification information may not be recorded in the browser of the terminal device, and the DMP user identification information not recorded is not worth as a targeting parameter. Therefore, in order to prevent the DMP user identification information for the browser which can not record the cookie from being indiscriminately increased, the DMP device issues the DMP user identification information, requests and receives the response information on issuance of the DMP user identification information, The response information can be checked to confirm that the DMP user identification information has been recorded in the browser. In other words, the DMP device issues the DMP user identification information and confirms the DMP user identification information by checking the cookie of the http header at the time of redirecting the redirect. If not recorded, discard the corresponding parameter.

If it is determined in step S608 that the DMP user identification information is present in the service use information, the DMP device performs step S616.

As described above, according to the present invention, the DMP user identification information generated in the log collection or id synchronization process is recorded in the cookie in the case of the web and recorded in the sd card in the case of the app. If it is deleted, the DMP user identification information is prevented from being issued infinitely.

That is, the DMP user identification information is used as a user identifier of the user log obtained in the DMP device, and is also used as a reference for determining that the log is the same user's log. However, when multiple DMP user identification information is issued to one user, the log analysis provides incorrect information.

Recently, the DMP user identification information is deleted through the Clean App, which removes the advertisement information of the App or unnecessary logs and files, and the SD card may not be recorded when there is no storage space. In addition, some browsers have blocked third party domain cookies from being recorded on the Web itself. Periodically, certain users delete temporary Internet files, cookies, etc. through browser settings. In this case, DMP user identification information is also deleted.

In order to solve such a problem, the present invention stores DMP user identification information issued to the identification information matching database, and when the DMP user identification information is not in the cookie or the sd card, the identification information matching database is inquired and used. The information will not be continuously reissued.

A method for preventing the issuance of a plurality of DMP user identification information can be created by a program, and the codes and code segments constituting the program can be easily deduced by a programmer in the field. In addition, a program related to a method for preventing the issuance of a plurality of DMP user identification information may be stored in an information storage medium (Readable Media) readable by the electronic device, and read and executed by the electronic device.

Thus, those skilled in the art will appreciate that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative only and not restrictive of the scope of the invention. It is also to be understood that the flow charts shown in the figures are merely the sequential steps illustrated in order to achieve the most desirable results in practicing the present invention and that other additional steps may be provided or some steps may be deleted .

The technical features and implementations described herein may be implemented in digital electronic circuitry, or may be implemented in computer software, firmware, or hardware, including the structures described herein, and structural equivalents thereof, . Also, implementations that implement the technical features described herein may be implemented as computer program products, that is, modules relating to computer program instructions encoded on a program storage medium of the type for execution by, or for controlling, the operation of the processing system .

The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

In the present specification, the term " apparatus "or" system "includes all apparatuses, apparatuses, and machines for processing data, including, for example, a processor, a computer or a multiprocessor or a computer. The processing system may include any code that, in addition to the hardware, forms an execution environment for a computer program upon request, such as, for example, code that constitutes processor firmware, a protocol stack, a database management system, an operating system, can do.

A computer program, known as a program, software, software application, script or code, may be written in any form of programming language, including compiled or interpreted language or a priori, procedural language, Routines, or other units suitable for use in a computer environment.

On the other hand, a computer program does not necessarily correspond to a file in the file system, but may be stored in a single file provided to the requested program or in a plurality of interactive files (for example, one or more modules, File), or a portion of a file that holds another program or data (e.g., one or more scripts stored in a markup language document).

A computer program may be embodied to run on multiple computers or on one or more computers located at one site or distributed across a plurality of sites and interconnected by a wired / wireless communication network.

On the other hand, computer readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, And any type of non-volatile memory, media and memory devices, including CD and DVD discs. The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits.

Implementations implementing the technical features described herein may include, for example, back-end components such as a data server, or may include middleware components, such as, for example, an application server, Or a client computer having a graphical user interface, or any combination of one or more of such backend, middleware or front end components. The components of the system may be interconnected by any form or medium of digital data communication, for example, a communication network.

Hereinafter, more specific embodiments capable of implementing the configurations including the system described herein and the new customer marketing service method will be described in detail.

The systems and new customer marketing service methods described herein may be implemented in a server or server associated with a client device or a Web-based storage system, in part or in whole, by means of executing computer software, program code or instructions on one or more processors Or may be used as a whole. The processor may be part of a computing platform, such as a server, a client, a network infrastructure, a mobile computing platform, a fixed computing platform, and the like, and may specifically be a type of computer or processing device capable of executing program instructions, code, In addition, the processor may further include a memory for storing an advertisement service method, an instruction, a code, and a program. If the memory does not include a memory, Access to storage devices such as a CD-ROM, DVD, memory, hard disk, flash drive, RAM, ROM, cache, and the like.

In addition, the systems and new customer marketing service methods described herein may be used, in part or in whole, through a device running computer software on a server, client, gateway, hub, router or network hardware. The software may be executed in various types of servers such as a file server, a print server, a domain server, an Internet server, an intranet server, a host server, a distributed server, A storage medium, a communication device, a port, a client, and other servers via a wired / wireless network.

In addition, new customer marketing service methods, commands, codes, etc. may also be executed by the server, and other devices needed to implement the new customer marketing service method may be implemented as part of the hierarchy associated with the server.

In addition, the server can provide an interface to other devices including, without limitation, clients, other servers, printers, database servers, print servers, file servers, communication servers, distributed servers, The remote execution of the program can be facilitated.

The central processor of the server may further include at least one storage device capable of storing an advertisement service method, an instruction, a code, etc., of any of the devices connected to the server via the interface, May be provided to the device and stored in the storage device.

Meanwhile, the systems and new customer marketing service methods described herein can be used in part or in whole through a network infrastructure. The network infrastructure may include both a device such as a computing device, a server, a router, a hub, a firewall, a client, a personal computer, a communication device, a routing device, etc. and a separate module capable of performing each function, In addition to one device and module, it may further include storage media such as a story flash memory, buffer, stack, RAM, ROM, and the like. Also, new customer marketing service methods, commands, codes, etc. may also be executed and stored by any of the devices, modules, and storage media included in the network infrastructure, and other devices required to implement the new customer marketing service method It can be implemented as part of a network infrastructure.

In addition, the systems and new customer marketing service methods described herein may be implemented in hardware or a combination of hardware and software suitable for a particular application. Herein, the hardware includes both general-purpose computer devices such as personal computers, mobile communication terminals, and enterprise-specific computer devices, and the computer devices may include memory, a microprocessor, a microcontroller, a digital signal processor, an application integrated circuit, a programmable gate array, Or the like, or a combination thereof.

Computer software, instructions, code, etc., as described above, may be stored or accessed by a readable device, such as a computer component having digital data used to compute for a period of time, such as RAM or ROM Permanent storage such as semiconductor storage, optical disc, large capacity storage such as hard disk, tape, drum, optical storage such as CD or DVD, flash memory, floppy disk, magnetic tape, paper tape, Memory such as storage and dynamic memory, static memory, variable storage, network-attached storage such as the cloud, and the like. Here, the commands and codes are data-oriented languages such as SQL and dBase, system languages such as C, Objective C, C ++, and assembly, architectural languages such as Java and NET, application languages such as PHP, Ruby, Perl and Python But it is not so limited and may include all languages well known to those skilled in the art.

In addition, "computer readable media" as described herein includes all media that contribute to providing instructions to a processor for program execution.

On the other hand, configurations implementing the technical features of the present invention, which are included in the block diagrams and flowcharts shown in the accompanying drawings, refer to the logical boundaries between the configurations.

However, according to an embodiment of the software or hardware, the depicted arrangements and their functions may be implemented in the form of a stand alone software module, a monolithic software structure, a code, a service and a combination thereof and may execute stored program code, All such embodiments are to be regarded as being within the scope of the present invention since they can be stored in a medium executable on a computer with a processor and their functions can be implemented.

Accordingly, the appended drawings and the description thereof illustrate the technical features of the present invention, but should not be inferred unless a specific arrangement of software for implementing such technical features is explicitly mentioned. That is, various embodiments described above may exist, and some embodiments may be modified while retaining the same technical features as those of the present invention, and these should also be considered to be within the scope of the present invention.

It should also be understood that although the flowcharts depict the operations in the drawings in a particular order, they are shown for the sake of obtaining the most desirable results, and such operations must necessarily be performed in the specific order or sequential order shown, Should not be construed as being. In certain cases, multitasking and parallel processing may be advantageous. In addition, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems are generally integrated into a single software product, It can be packaged.

At this point, it will be appreciated that the combinations of blocks and flowchart illustrations in the process flow diagrams may be performed by computer program instructions. These computer program instructions may be loaded into a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus, so that those instructions, which are executed through a processor of a computer or other programmable data processing apparatus, Thereby creating means for performing functions. These computer program instructions may also be stored in a computer usable or computer readable memory capable of directing a computer or other programmable data processing apparatus to implement the functionality in a particular manner so that the computer usable or computer readable memory The instructions stored in the block diagram (s) are also capable of producing manufacturing items containing instruction means for performing the functions described in the flowchart block (s). Computer program instructions may also be stored on a computer or other programmable data processing equipment so that a series of operating steps may be performed on a computer or other programmable data processing equipment to create a computer- It is also possible for the instructions to perform the processing equipment to provide steps for executing the functions described in the flowchart block (s).

In addition, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing the specified logical function (s). It should also be noted that in some alternative implementations, the functions mentioned in the blocks may occur out of order. For example, two blocks shown in succession may actually be executed substantially concurrently, or the blocks may sometimes be performed in reverse order according to the corresponding function.

Herein, the term &quot; part &quot; used in the present embodiment means a hardware component such as software or an FPGA or an ASIC, and 'part' performs certain roles. However, 'part' is not meant to be limited to software or hardware. &Quot; to &quot; may be configured to reside on an addressable storage medium and may be configured to play one or more processors. Thus, by way of example, 'parts' may refer to components such as software components, object-oriented software components, class components and task components, and processes, functions, , Subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and components may be further combined with a smaller number of components and components or further components and components. In addition, the components and components may be implemented to play back one or more CPUs in a device or a secure multimedia card.

The terminal according to an exemplary embodiment of the present invention may include a part of a portable electronic device such as a mobile phone, a PDA (Personal Digital Assistant), a navigation device, a digital broadcast receiver, a portable multimedia player (PMP)

It will be understood by those skilled in the art that the present specification may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present specification is defined by the appended claims rather than the foregoing detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents are included in the scope of the present specification Should be interpreted.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It is not intended to limit the scope of the specification. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

As such, the specification is not intended to limit the invention to the precise form disclosed. While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications, and variations will be apparent to those skilled in the art without departing from the spirit and scope of the present invention as defined by the appended claims. It is possible to apply a deformation.

The scope of the present invention is defined by the appended claims rather than the foregoing description, and all changes or modifications derived from the meaning and scope of the claims and equivalents thereof are deemed to be included in the scope of the present invention. .

The present invention provides a system and method for preventing the issuance of a plurality of DMP user identification information, thereby preventing the DMP user identification information from being issued indefinitely even when the DMP user identification information can not be recorded in the cookie or sd card.

100: terminal device 110, 210, 310:
120: input unit 130: display unit
140: Storage unit 150: Service unit
160, 230, 360: control unit 200: service apparatus
220: connection processing unit 300: DMP device
320: Database 330: First processing unit
340: second processing section

Claims (12)

When the service utilization information of the terminal device is received, the service utilization information is analyzed to determine whether the DMP user identification information is included. If the DMP user identification information is not included, the DMP user identification information is issued A first processing unit; And
Receiving DMP user identification information from the terminal device, receiving response information from the terminal device, analyzing the response information to determine whether DMP user identification information is included, determining whether the DMP user identification information and the service use information A second processing unit for determining whether to collect or not;
. &Lt; / RTI &gt;
The method according to claim 1,
Wherein the service utilization information includes at least one of site identification information, site user identification information, DMP user identification information, and behavior log information.
The method according to claim 1,
And an identification information matching database in which site user identification information is stored based on DMP user identification information.
The method of claim 3,
Wherein the first processing unit comprises:
If the service use information does not include the DMP user identification information, the DMP user identification information is inquired with the site user identification information to determine whether the DMP user identification information exists, and if not, the DMP user identification information is issued And the DMP device.
The method according to claim 1,
Wherein the response information includes at least one of site identification information, site user identification information, DMP user identification information, and behavior log information.
The method according to claim 1,
And a collection information database storing service utilization information based on each DMP user identification information.
The method according to claim 6,
Wherein the second processing unit comprises:
Storing the DMP user identification information and the service utilization information in the collection information database when the DMP user identification information is included in the response information, The DMP apparatus is not stored.
(a) when the service utilization information of the terminal device is received, the DMP device analyzes the service utilization information and determines whether DMP (Data Management Platform) user identification information is included or not;
(b) if the DMP user identification information is not included in the service use information, the DMP device issues DMP user identification information and receives response information from the terminal device upon issuance of the DMP user identification information; And
(c) the DMP device analyzes the response information to determine whether to include the DMP user identification information, and determines whether to collect the DMP user identification information and the service use information according to the determination result;
Wherein the DMP user identification information includes at least one of the following:
9. The method of claim 8,
In the step (b)
And storing the DMP user identification information and the service use information when DMP user identification information is included in the service use information.
9. The method of claim 8,
The step (c)
And stores the DMP user identification information and the service use information when DMP user identification information is included in the response information and does not store the DMP user identification information and the service use information when DMP user identification information is not included To prevent multiple issuance of DMP user identification information.
9. The method of claim 8,
Wherein the service utilization information includes at least one of site identification information, site user identification information, DMP user identification information, and behavior log information.
9. The method of claim 8,
Wherein the response information includes at least one of site identification information, site user identification information, DMP user identification information, and behavior log information.

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