KR20180071646A - Method and system for providing content capable of inducing attention about informational data - Google Patents

Abstract

Disclosed are a method for providing content for increasing attention with regard to information data and a system thereof. The method implemented with a computer comprises the steps of: generating and registering a campaign on bonus content through a tool on an advertisement platform managing the campaign on an advertisement of an advertiser; registering an advertisement exposure area in which the advertisement corresponding to the bonus content is to be exposed for the generated campaign; and performing advertisement exposure by including the advertisement corresponding to the bonus content in an advertisement list registered in the advertisement exposure area.

Description

TECHNICAL FIELD [0001] The present invention relates to a content providing method and system for improving attention to information data,

The following description relates to a technology for providing contents that can increase the degree of interest in information data.

Generally, companies, individuals, or groups are advertising information activities in order to inform the world of products and services, and audiovisual media such as texts, pictures, and voice are being mobilized.

2. Description of the Related Art [0002] Recently, with the development of information and communication technology, various media for displaying advertisements through terminals such as smart phones have been diversified.

As an example of an advertisement method, a banner advertisement refers to a form of advertisement in which a content to be promoted is attached in the form of a graphic image in a certain part of a web page. It looks like a banner and is called a banner. It uses a video file or the like in a predetermined format to pay an advertisement fee. The banner advertisement may inform the advertiser of the number of times the banner advertisement is displayed to the users or the number of times the graphic of the banner advertisement is clicked or downloaded during a predetermined period to analyze the advertisement effect.

Initially, it started with a simple form that informs the domain and business contents in the shape of a rectangle, but nowadays, forms are being diversified such as by placing a moving image or placing a fixed page on the screen when a home page is opened. In addition, various measures are being taken to induce users' interest in response to a cognitive avoidance phenomenon in which users do not pay attention to banner advertisement.

A method and system for providing bonus content for enhancing user's attention to information data.

There is provided a method and system for exposing bonus contents for inducing a user's interest in information data through an area where information data is exposed.

A computer-implemented method comprising: creating and registering a campaign for bonus content through a tool on an advertising platform for managing a campaign for an advertiser's advertisement; Registering an advertisement exposure area in which the advertisement corresponding to the bonus content is to be exposed for the generated campaign; And executing an advertisement exposure by including an advertisement corresponding to the bonus content in an advertisement list registered in the advertisement exposure area.

According to an aspect, creating and registering the campaign may generate a campaign in one ad unit for the bonus content through a common tool on the advertisement platform.

According to another aspect, the step of creating and registering the campaign includes setting campaign information including a campaign period and an enforcement fee to create a campaign for the bonus content, the enforcement fee including a virtual money Service amount of the service type.

According to another aspect, the step of registering the advertisement exposure area may register a campaign for the bonus content in an advertisement exposure area in which advertisements of a plurality of advertisers are registered.

According to another aspect of the present invention, the enforcing step may include randomly rolling and exposing advertisements of a plurality of advertisers registered in the advertisement exposure area, and exposing advertisements corresponding to the bonus content among the advertisements of the plurality of advertisers, To expose it.

According to another aspect, the enforcing step includes analyzing an advertisement effect on the advertisement exposure area; And controlling the execution of the advertisement corresponding to the bonus content based on the advertisement effect.

According to another aspect of the present invention, the controlling step may determine at least one of the exposure of the advertisement corresponding to the bonus content, the exposure ratio, and the exposure period according to the advertisement effect on the advertisement exposure area.

According to another aspect of the present invention, the enforcing step may include analyzing an advertisement effect for each advertisement material exposed through the advertisement exposure area; And determining an exposure material of the advertisement corresponding to the bonus content based on the advertisement effect for each advertisement material.

According to another aspect of the present invention, there is provided a method of providing bonus content to an electronic device when an advertisement corresponding to the bonus content is exposed in the advertisement exposure area, .

According to another aspect, the providing step provides the landing page corresponding to the bonus content when the selection for the advertisement exposure area is received, and provides the bonus content through the landing page, A template for providing the bonus content when a specific button on the landing page is input, a template for providing the bonus content when the number of visits of the landing page reaches a target number, And a template for providing the bonus content.

A computer program recorded on a computer readable recording medium for executing a bonus content providing method, the bonus content providing method comprising the steps of: creating a campaign for bonus content through a tool on an advertisement platform for managing a campaign for an advertiser's advertisement ; Registering an advertisement exposure area in which the advertisement corresponding to the bonus content is to be exposed for the generated campaign; And executing an advertisement exposure by including an advertisement corresponding to the bonus content in an advertisement list registered in the advertisement exposure area.

WHAT IS CLAIMED IS: 1. A computer-implemented system, comprising: at least one processor configured to execute computer-readable instructions, the at least one processor being operative to: A registration unit for creating a campaign for bonus content and registering an advertisement exposure area in which the advertisement corresponding to the bonus content is to be exposed for the generated campaign; And an execution unit for executing an advertisement exposure by including an advertisement corresponding to the bonus content in an advertisement list registered in the advertisement exposure area.

According to the embodiments of the present invention, the bonus content is added to the area where the information data is exposed, thereby exposing the user to the information data through the bonus content.

According to embodiments of the present invention, a campaign for bonus content is created and managed together with information data through a tool for managing campaigns of information data, in the same manner as information data, so that bonus content can be effectively executed can do.

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention.
2 is a block diagram illustrating an internal configuration of an electronic device and a server according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating an example of a component that a processor of a server according to an embodiment of the present invention may include.
4 is a flowchart illustrating an example of a method that a server according to an embodiment of the present invention can perform.
5 is a flowchart illustrating an example of a gacha advertisement execution process in an embodiment of the present invention.
6 to 7 are exemplary diagrams for explaining a campaign registration process for a gacha advertisement in an embodiment of the present invention.
8 to 10 are exemplary diagrams for explaining a gacha advertisement providing process in an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Embodiments of the present invention are directed to techniques for providing bonus content that can increase the attractiveness of information data.

Embodiments, including those specifically disclosed herein, can provide bonus content for improved attention to information data, thereby solving the cognitive avoidance problem for information data and further improving efficiency, effectiveness, Cost savings, and the like.

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention. 1 shows an example in which a plurality of electronic devices 110, 120, 130, 140, a plurality of servers 150, 160, and a network 170 are included. 1, the number of electronic devices and the number of servers are not limited to those shown in FIG.

The plurality of electronic devices 110, 120, 130, 140 may be a fixed terminal implemented as a computer device or a mobile terminal. Examples of the plurality of electronic devices 110, 120, 130 and 140 include a smart phone, a mobile phone, a navigation device, a computer, a notebook, a digital broadcast terminal, a PDA (Personal Digital Assistants) ), And tablet PCs. For example, the electronic device 1 110 may communicate with other electronic devices 120, 130, 140 and / or the servers 150, 160 via the network 170 using a wireless or wired communication scheme.

The communication method is not limited, and may include a communication method using a communication network (for example, a mobile communication network, a wired Internet, a wireless Internet, a broadcasting network) that the network 170 may include, as well as a short-range wireless communication between the devices. For example, the network 170 may be a personal area network (LAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN) , A network such as the Internet, and the like. The network 170 may also include any one or more of a network topology including a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or a hierarchical network, It is not limited.

Each of the servers 150 and 160 is a computer device or a plurality of computers that communicate with a plurality of electronic devices 110, 120, 130 and 140 through a network 170 to provide commands, codes, files, Lt; / RTI > devices.

In one example, the server 160 may provide a file for installation of the application to the electronic device 1 (110) connected via the network 170. [ In this case, the electronic device 1 (110) can install an application using a file provided from the server (160). The server 150 is connected to the server 150 in accordance with an operating system (OS) included in the electronic device 1 110 or under control of at least one program (for example, a browser or an installed application) I can receive contents. For example, when the electronic device 1 (110) transmits a service request message to the server 150 via the network 170 under the control of the application, the server 150 transmits a code corresponding to the service request message to the electronic device 1 The first electronic device 110 can provide contents to the user by displaying and displaying a screen according to the code according to the control of the application.

2 is a block diagram illustrating an internal configuration of an electronic device and a server according to an embodiment of the present invention. In FIG. 2, an internal configuration of the electronic device 1 (110) as an example of one electronic device and the server 150 as an example of one server will be described. Other electronic devices 120, 130, 140 or server 160 may have the same or similar internal configurations.

The electronic device 1 110 and the server 150 may include memories 211 and 221, processors 212 and 222, communication modules 213 and 223 and input / output interfaces 214 and 224. The memories 211 and 221 may be a computer-readable recording medium and may include a permanent mass storage device such as a random access memory (RAM), a read only memory (ROM), and a disk drive. Also, the operating system or at least one program code (code for an application installed in, for example, the electronic device 1 110) may be stored in the memories 211 and 221. These software components may be loaded from a computer readable recording medium separate from the memories 211 and 221. [ Such a computer-readable recording medium may include a computer-readable recording medium such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, and a memory card. In other embodiments, the software components may be loaded into memory 211, 221 via communication modules 213, 223 rather than a computer readable recording medium. For example, at least one program may be a program installed by a file distribution system (for example, the server 160 described above) that distributes installation files of developers or applications, May be loaded into the memory 211, 221 based on the application described above.

Processors 212 and 222 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input / output operations. The instructions may be provided to the processors 212 and 222 by the memories 211 and 221 or the communication modules 213 and 223. For example, the processor 212, 222 may be configured to execute a command received in accordance with a program code stored in a recording device, such as the memory 211, 221.

The communication modules 213 and 223 may provide functions for the electronic device 1 110 and the server 150 to communicate with each other through the network 170 and may provide functions for communicating with other electronic devices (for example, the electronic device 2 120) Or to communicate with another server (e.g., server 160). For example, when the processor 212 of the electronic device 1 110 receives a request (for example, a search request) generated according to a program code stored in a recording device such as the memory 211 under the control of the communication module 213 170 to the server 150. Conversely, control signals, commands, contents, files, and the like provided under the control of the processor 222 of the server 150 are transmitted to the communication module 223 of the electronic device 110 via the communication module 223 and the network 170 213 to the electronic device 1 (110). For example, the control signal or command of the server 150 received through the communication module 213 may be transmitted to the processor 212 or the memory 211, May be stored as a storage medium that may further include a < RTI ID = 0.0 >

The input / output interface 214 may be a means for interfacing with the input / output device 215. For example, the input device may include a device such as a keyboard or a mouse, and the output device may include a device such as a display for displaying a communication session of the application. As another example, the input / output interface 214 may be a means for interfacing with a device having integrated functions for input and output, such as a touch screen. More specifically, the processor 212 of the electronic device 1 (110) uses the data provided by the server 150 or the electronic device 2 (120) in processing commands of the computer program loaded in the memory 211 A service screen or contents can be displayed on the display through the input / output interface 214. [

Also, in other embodiments, electronic device 1 110 and server 150 may include more components than the components of FIG. However, there is no need to clearly illustrate most prior art components. For example, electronic device 1 110 may be implemented to include at least a portion of input / output devices 215 described above, or may be implemented with other components such as a transceiver, Global Positioning System (GPS) module, camera, Elements. More specifically, when the electronic device 1 (110) is a smart phone, it may be an acceleration sensor, a gyro sensor, a camera, various physical buttons, buttons using a touch panel, input / output ports, It is to be understood that the present invention may be embodied in various forms without departing from the spirit or scope of the invention.

Hereinafter, a specific embodiment of a method and system capable of providing bonus content for enhancing user's attention to information data will be described.

Herein, the term 'bonus content' is intended to induce a user's interest in an area where information data is exposed, and may be a kind of benefit such as a gift or a coupon, or an interaction interaction) or a game-like fun factor.

The 'information data' may refer to contents for delivering a message in various forms such as moving picture, image, sound, and text through the Internet medium. Hereinafter, a display advertisement is a representative example of information data, I will explain.

Display advertisements (e.g., banner advertisements, etc.) are generally sold in the form of CPM (Cost Per Mill). CPM stands for advertising costs paid for 1,000 ad impressions, which means flat advertising. If the CPM is $ 1.00, it means that the ad cost is $ 100 for 1000 impressions, which is usually based on the banner advertising costs at the top, bottom, and sides of the first page of the webpage.

The system that provides the advertisement manages to expose multiple advertisements randomly while maintaining the daily and hourly exposure ratio of the advertisement sold by the CPM at a constant level during the contract period. At this time, in order to reduce the cognitive avoidance of the display advertisement and increase the attention, several advertisements may be rolled, and the bonus contents may be exposed to the exposed region. In other words, by applying the concept of the Gacha system to the banner area, it is possible to randomly expose the bonus content in the form of a cha-banner between the general advertisement lists registered for the corresponding area.

FIG. 3 is a diagram illustrating an example of a component that a server of a server according to an exemplary embodiment of the present invention may include; FIG. 4 illustrates an example of a method that a server can perform according to an exemplary embodiment of the present invention; Fig.

As shown in FIG. 3, the processor 222 of the server 150 may include a register 310, an executor 320, and a provider 330 as elements. The components of the processor 222 and the processor 222 may control the server 150 to perform the steps S410 through S430 included in the method of FIG. At this time, the components of the processor 222 and the processor 222 may be implemented to execute instructions according to the code of the operating system and the code of at least one program that the memory 221 contains. In addition, components of processor 222 may be representations of different functions performed by processor 222 in accordance with control commands provided by the operating system or by at least one program. For example, the register 310 can be used as a functional representation in which the processor 222 registers a campaign for bonus content according to the control command described above.

In step S410, the registration unit 310 may create and register a campaign for the bonus content through an advertisement tool that manages a campaign for the advertiser's advertisement. The registration unit 310 also generates an advertisement corresponding to the bonus content (hereinafter, referred to as a 'gacha advertisement') on a campaign unit basis and registers the advertisement can do. Then, the registration unit 310 may register a region (i.e., an advertisement exposure area) in which the gacha advertisement is exposed after creating the campaign for the bonus content. The advertisement exposure area may mean an advertisement space exposed when the advertisement is rolled in the form of a display advertisement such as a banner, and a plurality of advertisements including an advertisement of the advertiser may be registered for each advertisement exposure area. The registration unit 310 may register the campaign and the advertisement exposure area for the bonus content based on a direct input or selection of the content provider providing the bonus content through the tool on the advertisement platform. The information input or selected from a content provider for campaign creation may include a campaign name, campaign duration, campaign type, enforcement costs, targeting factors, and the like.

In step S420, the enforcement unit 320 may execute the advertisement of the advertiser registered in the advertisement exposure area and the exposure of the advertisement of the advertisement based on the campaign information of each advertisement. The enforcement unit 320 can randomly roll the advertisement of the advertiser registered in the advertisement exposure area together with the gag advertisement into the display advertisement form and expose the advertisement. Therefore, the enforcement unit 320 may add a gacha advertisement to the general advertisement list registered in the advertisement exposure area to increase the user's attention to the display advertisement through the bonus content, and may expose the gacha advertisement to the rolling advertisement. The enforcement unit 320 can execute the advertisement in a relatively small proportion (for example, 1%) of the advertiser's advertisement in the case of the gacha advertisement registered in the advertisement exposure area so as to be randomly exposed among the advertisements of the advertiser. In other words, the enforcement unit 320 can expose the gacha advertisement including the bonus content in the existing banner area exposed in a random form (for example, CPM) with a low probability.

If the selection of the advertisement coverage area is received from the electronic device 110 in a state where the gacha advertisement is exposed in the advertisement exposure area in step S430, the bonus content of the gacha advertisement is transmitted to the electronic device 1 110). At this time, the providing unit 330 may provide a landing page related to the bonus content when the gacha advertisement is selected in the advertisement exposure area, and may provide the bonus content through the landing page. For example, the providing unit 330 may be a method of directly providing bonus content through the UI on the landing page, a method of providing bonus content when the number of landing page visits reaches the target number, And if it succeeds, the method of providing bonus contents and the like can be applied.

Accordingly, the method and system according to the present invention generate campaigns as one ad unit for bonus content through a common tool on the advertisement platform, mix gathers advertisements among advertisements of general advertisers at a low rate through the existing banner area, So that the attention of the user to the existing banner area can be enhanced through the advertisement of the gacha.

5 is a flowchart illustrating an example of a gacha advertisement execution process in an embodiment of the present invention. The gacha advertisement execution process of FIG. 5 may be included in step S420 described with reference to FIG.

In step S501, the enforcement unit 320 may analyze the advertisement effect on the advertisement exposure area. In this case, the advertisement effect means an index for analyzing the user's reaction to the advertisement provision. For example, the execution unit 320 calculates a click through ratio (CTR) for each unit period (for example, 1day, etc.) can do. In addition to CTR, other indicators such as the number of downloads can also be used as an indicator of the advertising effect.

In step S502, the enforcement unit 320 may control the exposure execution of the gacha advertisement through the advertisement exposure area based on the advertisement effect analyzed in step S501. For example, when the CTR exceeds the set level, the executor 320 determines whether the CTR of the advertisement exposure area is below the set level. If the CTR is below the set level, have. In other words, the enforcement unit 320 can determine whether to expose the gacha advertisement through the corresponding region according to the CTR of the previous unit period of the advertisement exposure region. As another example, the enforcement unit 320 may determine the exposure rate of the gacha advertisement through the area based on the CTR of the previous unit period of the advertisement exposure area. For example, the higher the CTR, the lower the exposure rate of the gacha advertisement, and the lower the CTR, the higher the exposure rate of the gacha advertisement. As an example of controlling the exposure ratio of the gacha advertisement, it is possible to automatically control the enforcement cost registered in the campaign of the gacha advertisement in conjunction with the CTR. As another example, the enforcement unit 320 may determine the exposure period of the gacha advertisement through the corresponding area based on the CTR of the previous unit period of the advertisement exposure area. For example, the enforcement unit 320 can extend the execution period of the gacha advertisement if the CTR of the region does not reach the target value even though the gacha advertisement is exposed through the advertisement exposure region. Conversely, when the CTR of the advertisement exposure area reaches the target value, the execution unit 320 may shorten the execution period of the gacha advertisement. In addition, the higher the CTR, the shorter the execution period of the gacha advertisement, and the lower the CTR, the greater the duration of the gacha advertisement. Furthermore, the enforcement unit 320 can calculate the CTR for each advertisement material exposed through the advertisement exposure area, and determine the exposure material of the advertisement with the high CTR. As another example, the enforcement unit 320 may calculate the CTR for each of the plurality of advertisement exposure areas without registering the advertisement exposure area to which the gathers are to be exposed in advance, and then calculate the CTR for each of the plurality of advertisement exposure areas, The advertisement exposure area to which the exposure of the user is to be executed. It is also possible to change the advertisement exposure area for performing the exposure of the gacha advertisement using the CTR for each advertisement exposure area even if the advertisement exposure area is pre-registered.

Accordingly, the method and system according to the present invention can automatically control at least one of the exposure, the exposure rate, the exposure period, and the advertisement material of the gatha advertisement to be executed through the corresponding area in cooperation with the advertisement effect on the advertisement exposure area .

6 to 7 are exemplary diagrams for explaining a campaign registration process for a gacha advertisement in an embodiment of the present invention. 6 to 7 are views showing an example in which a campaign registration screen provided to the server 150 is displayed on the electronic device 1 (110).

As shown in FIG. 6, the registration unit 310 may provide a campaign creation screen 600 as an advertisement tool for managing a campaign for an advertiser's advertisement. The campaign creation screen 600 is commonly provided for advertisers' advertisements, and a campaign can be created and registered using the same campaign creation screen 600 as the advertisement of the advertiser.

The campaign creation screen 600 includes a campaign name 601, a campaign period 602, a campaign type 603, an execution cost 604 ) For inputting or selecting basic information. The enforcement fee (604) generally corresponds to the total contract amount of the contract amount to be used by the advertiser as the actual advertising cost plus the additional service amount given as virtual money on the system. The advertisement exposure scheduling for the advertisement execution is performed based on the enforcement fee 604, which is the total contract amount. For the advertiser's advertisement, the advertiser directly inputs the actual amount of the contract amount. For example, if the gacha advertisement is operated in the form of an in-system advertisement, the execution cost can be set by inputting only the service amount.

In addition, the campaign creation screen 600 may further include a user interface for registering the advertisement material or the targeting element. The targeting element corresponds to a target condition for providing a gacha advertisement. The targeting element may include age, sex, time, region, and the like, and may execute the exposure of the gacha advertisement to a user corresponding to the targeting element. For example, if you set <Age: 20, Gender: Female, Time: 21-03> as the targeting element, you can expose ghcha ads only to 20-year-old women who are connected between 21:00 and 03:00. have. In addition, the campaign creation screen 600 may further include a user interface for setting whether the gathers are overlapped or not. For example, if you set up a gacha ad that does not allow duplicate impressions that exceed <1 times, you can limit the exposure of that ad after the number of times that you have been exposed to a single gacha ad or a single click of a gacha ad. can do.

When the campaign creation for the gacha advertisement is completed, the registration unit 310 can provide the advertisement product selection screen 700 as shown in FIG. The advertisement product selection screen 700 is commonly provided for the advertiser's advertisement and the gacha advertisement can also select and set an advertisement product to which the gacha advertisement is to be exposed using the same advertisement product selection screen 700 as the advertisement of the advertiser . The registration unit 310 may provide an advertisement product list 701 through which the gacha advertisement can be exposed through the advertisement product selection screen 700. Each of the advertisement products included in the advertisement product list 701 may have an area where an actual advertisement is exposed on the Internet page. After the content provider creates the campaign for the gacha advertisement, the advertisement content selection screen 701 of the advertisement product selection screen 700 selects a specific advertisement product as an advertisement space for displaying the gacha advertisement, thereby registering the advertisement exposure area of the gacha advertisement .

The registration unit 310 may further provide an additional information input screen (not shown) for inputting additional information such as an exposure period and an amount of money for the corresponding advertisement exposure area after the user registers the advertisement exposure area. Also, the registration unit 310 may provide an information confirmation screen (not shown) for confirming the overall information registered by the content provider when the campaign for the gacha advertisement and the registration of the advertisement exposure area are completed. In addition, the registration unit 310 may provide an information confirmation screen (not shown) that allows the content provider to confirm the information such as the campaign list registered in the corresponding product and the exposure amount for each advertisement, .

Accordingly, the present invention can create a campaign for a gacha advertisement and set an advertisement exposure area for the campaign using a common tool on the advertisement platform.

8 to 10 are exemplary diagrams for explaining a gacha advertisement providing process in an embodiment of the present invention. 8 to 10 are views showing an example in which a gacha advertisement provided to the server 150 is displayed on the screen of the electronic device 1 (110).

As shown in FIG. 8, the web screen 800 may include a banner area 801 as an example of an advertisement page at a predetermined position on the screen. When the gacha advertisement is registered in the banner region 801, the executor 320 randomly mixes the gacha advertisement 810 in the advertisement list and exposes the advertisement list . The enforcement unit 320 can execute the gacha advertisement 810 at a low exposure probability compared to the advertisement list of the general advertisers registered in the banner area 801. [

Referring to FIG. 9, in the state where the gacha advertisement 810 is exposed in the banner region 801 of the web screen 800, the providing unit 330 searches the banner region 801 of the banner region 801 from the user of the electronic device 110, And may provide a landing page 900 corresponding to the gachapedia 810 when the advertisement 810 is selected. At this time, the landing page 900 may be configured as a screen for providing bonus contents corresponding to the gacha advertisement 810 to the user of the electronic device 1 (110).

The landing page 900 may be composed of any one of a button click type 1001, a landing type 1002, and a mission type 1003 as shown in FIG. The button click type 1001 provides bonus content directly through the UI on the landing page. The landing type 1002 provides a bonus content when the number of landing page visits reaches the target number, The mission execution type 1003 is a method of providing bonus contents when a given mission is successful in a landing page. For example, assuming that the bonus content is a coupon, the button click type 1001 means a template type in which a user visits a landing page and issues a coupon immediately when a specific button on the landing page is clicked. The accumulated accumulation type 1002 is a template type in which a stamp is added in increments every time the user visits the landing page, and a coupon is issued when the cumulative number of visits of the user reaches the target count. At this time, the accumulated accumulation type 1002 accumulates the number of visits of the user through the user identification based on the login environment. In addition to the login method, it is possible to identify the user and accumulate the number of visits by using cookies stored in the browser. The mission execution type 1003 may be a template for issuing a coupon when a predetermined response to a specific mission is input by a user via a landing page. For example, the mission execution type 1003 may include a predetermined quiz and hint information through a landing page The user can issue a coupon when the user inputs a specific keyword (e.g., a sentence or a word) corresponding to the correct answer.

As described above, in executing the display advertisement such as the banner, the bonus content is mixed and exposed in the existing advertisement, so that the attention of the display advertisement can be further enhanced by highlighting the interest factor through the bonus content.

As described above, according to the embodiments of the present invention, the bonus content is added to the area where the information data is exposed, thereby exposing the user to the information data through the bonus content. According to the embodiments of the present invention, a campaign for bonus content is created and managed together with information data through a tool for managing campaigns of information data, such that the bonus content is linked with information data Effective execution.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented as a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), a programmable logic unit, a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device As shown in FIG. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. At this time, the medium may be a program that continuously stores a computer executable program, or temporarily stores the program for execution or downloading. Further, the medium may be a variety of recording means or storage means in the form of a combination of a single hardware or a plurality of hardware, but is not limited to a medium directly connected to any computer system, but may be dispersed on a network. Examples of the medium include a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical recording medium such as CD-ROM and DVD, a magneto-optical medium such as a floptical disk, And program instructions including ROM, RAM, flash memory, and the like. As another example of the medium, a recording medium or a storage medium that is managed by a site or a server that supplies or distributes an application store or various other software is also enumerated.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI &gt; or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (20)

In a computer implemented method,
Creating and registering a campaign for bonus content through a tool on an advertising platform that manages a campaign for an advertiser's advertisement;
Registering an advertisement exposure area in which the advertisement corresponding to the bonus content is to be exposed for the generated campaign; And
Performing an advertisement exposure by including an advertisement corresponding to the bonus content in an advertisement list registered in the advertisement exposure area
&Lt; / RTI &gt; The method according to claim 1,
The step of creating and registering the campaign includes:
Creating a campaign in one ad unit for the bonus content through a common tool on the ad platform
&Lt; / RTI &gt; The method according to claim 1,
The step of creating and registering the campaign includes:
Setting campaign information including a campaign period and an execution cost to create a campaign for the bonus content,
The execution cost is set as a service amount in the form of a virtual money for scheduling advertisement exposure
&Lt; / RTI &gt; The method according to claim 1,
Wherein the step of registering the advertisement exposure area comprises:
Registering a campaign for the bonus content in an advertisement exposure area in which advertisements of a plurality of advertisers are registered
&Lt; / RTI &gt; The method according to claim 1,
Wherein the enforcing step comprises:
And randomly rolling and exposing advertisements of a plurality of advertisers registered in the advertisement exposure area, wherein advertisements corresponding to the bonus content are randomly mixed and exposed between advertisements of the plurality of advertisers
&Lt; / RTI &gt; The method according to claim 1,
Wherein the enforcing step comprises:
Analyzing an advertisement effect on the advertisement exposure area; And
Controlling the execution of the advertisement corresponding to the bonus content based on the advertisement effect
&Lt; / RTI &gt; The method according to claim 6,
Wherein the controlling comprises:
Determining at least one of an exposure rate, an exposure ratio, and an exposure period of the advertisement corresponding to the bonus content according to the advertisement effect on the advertisement coverage area
&Lt; / RTI &gt; The method according to claim 1,
Wherein the enforcing step comprises:
Analyzing an advertisement effect for each advertisement material exposed through the advertisement exposure area; And
Determining an exposure material of the advertisement corresponding to the bonus content based on the advertisement effect for each advertisement material
&Lt; / RTI &gt; The method according to claim 1,
Providing the bonus content to the electronic device when the selection of the advertisement exposure area is received from the electronic device in a state where the advertisement corresponding to the bonus content is exposed in the advertisement exposure area
&Lt; / RTI &gt; 10. The method of claim 9,
Wherein the providing step comprises:
Providing a landing page corresponding to the bonus content when the selection for the advertisement exposure area is received, providing the bonus content through the landing page,
The landing page may include a template for providing the bonus content when a specific button on the landing page is input, a template for providing the bonus content when the number of visits of the landing page reaches a target number, And if the mission succeeds, it is made up of any one of templates in the form of providing the bonus content
&Lt; / RTI &gt; A computer program recorded on a computer-readable recording medium for executing a bonus content providing method,
The bonus content providing method includes:
Creating and registering a campaign for bonus content through a tool on an advertising platform that manages a campaign for an advertiser's advertisement;
Registering an advertisement exposure area in which the advertisement corresponding to the bonus content is to be exposed for the generated campaign; And
Performing an advertisement exposure by including an advertisement corresponding to the bonus content in an advertisement list registered in the advertisement exposure area
And a computer program. In a computer implemented system,
At least one processor configured to execute computer readable instructions,
Lt; / RTI &gt;
Wherein the at least one processor comprises:
A registration unit for creating a campaign for bonus content through a tool on an advertisement platform for managing a campaign for an advertiser's advertisement and for registering an advertisement exposure area in which the advertisement corresponding to the bonus content is to be exposed for the generated campaign; And
An advertisement corresponding to the bonus content is included in the advertisement list registered in the advertisement exposure area,
/ RTI &gt; 13. The method of claim 12,
Wherein the registration unit comprises:
Creating a campaign in one ad unit for the bonus content through a common tool on the ad platform
Lt; / RTI &gt; 13. The method of claim 12,
Wherein the registration unit comprises:
Setting information including a campaign period and an execution cost to create a campaign for the bonus content,
The execution cost is set as a service amount in the form of a virtual money for scheduling advertisement exposure
Lt; / RTI &gt; 13. The method of claim 12,
[0030]
And randomly rolling and exposing advertisements of a plurality of advertisers registered in the advertisement exposure area, wherein advertisements corresponding to the bonus content are randomly mixed and exposed between advertisements of the plurality of advertisers
Lt; / RTI &gt; 13. The method of claim 12,
[0030]
Analyzing an advertisement effect on the advertisement exposure area,
And controlling the execution of the advertisement corresponding to the bonus content based on the advertisement effect
Lt; / RTI &gt; 17. The method of claim 16,
[0030]
Determining at least one of an exposure rate, an exposure ratio, and an exposure period of the advertisement corresponding to the bonus content according to the advertisement effect on the advertisement coverage area
Lt; / RTI &gt; 13. The method of claim 12,
[0030]
Analyzing the advertisement effect for each advertisement material exposed through the advertisement exposure area,
Determining the exposure material of the advertisement corresponding to the bonus content based on the advertisement effect for each advertisement material
Lt; / RTI &gt; 13. The method of claim 12,
Wherein the at least one processor comprises:
When the selection of the advertisement exposure area is received from the electronic device in a state that the advertisement corresponding to the bonus content is exposed in the advertisement exposure area,
&Lt; / RTI &gt; 20. The method of claim 19,
Wherein the providing unit comprises:
Providing a landing page corresponding to the bonus content when the selection for the advertisement exposure area is received, providing the bonus content through the landing page,
The landing page may include a template for providing the bonus content when a specific button on the landing page is input, a template for providing the bonus content when the number of visits of the landing page reaches a target number, And if the mission succeeds, it is made up of any one of templates in the form of providing the bonus content
Lt; / RTI &gt;

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