KR20180028994A - System and method for providing an advertisement using distribution information - Google Patents

Abstract

The present invention relates to a system and a method for providing advertisement using logistics information to distribute local-based advertisement during a predetermined period without duplication. The present invention comprises the steps of: (A) a user input terminal transmitting delivery-determined information to a delivery service company server; (B) a service operating server receiving the delivery-determined information from the delivery service company server and classifying the same; (C) the service operating server setting the classified delivery-determined information as an advertisement object to be distributed; (D) the service operating server generating a delivery list; (E) a user portable terminal receiving the delivery list from the service operating server and outputting the same; (F) the user portable terminal transmitting a delivery completion message to the service operating server; and (G) the service operating server receiving the delivery completion message and storing the same. The present invention efficiently specifies advertisement targets and distributes advertisement, such that a cost for manufacturing and distributing advertisement can be reduced.

Description

[0001] SYSTEM AND METHOD FOR PROVIDING AN ADVERTISEMENT USING DISTRIBUTION INFORMATION [0002]

The present invention relates to a system and method for providing advertisements using logistics information that enables distribution of advertisement based on a region based on logistics information without overlapping within a predetermined period of time.

Local advertisements in certain areas are delivered to local residents through a variety of advertising media, such as television and radio. However, many advertisers have not yet been able to access advertisements that utilize printed materials such as ad brochures and flyers, I am using a lot of methods.

In this case, it is a common practice to randomly distribute the printed materials such as the advertisement booklet or the leaflet through a method of mobilizing distribution personnel or packing and delivering the advertisement together when delivering food.

Such a technique is disclosed in Korean Patent Laid-Open Publication No. 10-2011-0016310, which discloses a printing method and a distribution method in which an advertiser delivers a delivery food upon delivery and an advertiser's book together.

However, the conventional method of distributing the advertisement booklet and the flyer repeatedly distributes the same advertisement to the same user, thus wasting costs for producing and distributing advertisement.

Also, from the viewpoint of the user, the same advertisement is repeatedly received, resulting in complaints and complaints.

In addition, in the case of random distribution of advertisements by using distribution personnel, there is a problem that the residential environment is undermined due to unintentional scattering and attachment.

Korean Patent Publication No. 10-2011-0016310

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above problems of the related art, and it is an object of the present invention to efficiently distribute a physical advertisement according to a desired requirement of a distributor, And to provide a system and method for providing advertisement using logistics information.

It is another object of the present invention to provide a system and method for providing an advertisement using logistics information in which efficiency of a user is considered by effectively distributing a physical advertisement according to requirements desired by a user.

According to an aspect of the present invention for achieving the above object, (A) a user input terminal transmits shipping schedule information to a courier server; (B) the service management server receives and classifies the delivery schedule information from the delivery service server; (C) setting the delivery schedule information classified by the service operation server as an advertisement distribution object; (D) generating a delivery list by the service operation server; (E) receiving and outputting a delivery list from the service management server by the user portable terminal; (F) transmitting the distribution completion message to the service management server by the user portable terminal; And (G) receiving the distribution completion message from the service management server and storing the distribution completion message.

At this time, the shipping schedule information classification in the step (B) may be to sort the shipping schedule information according to the local condition.

The advertisement distribution target setting in the step (C) may be to select an advertisement distribution target among the shipping schedule information according to a setting target requirement set by the advertisement distribution company.

Specifically, the setting target requirement set by the advertisement distributor may be a unit area for distributing the advertisement.

In addition, the setting target requirement set by the advertisement distributor may be advertisement distribution target article information.

Meanwhile, the advertisement distribution target setting in the step (C) may be performed by comparing the delivery schedule information with the payee-specific history information DB and classifying the distribution schedule according to the advertisement object reception rejection setting.

In the advertisement distribution target setting in the step (C), the address included in the delivery schedule information is compared with the history information DB for each payee, and the delivery schedule information within the advertisement redistribution limit period is classified To be excluded.

Meanwhile, the delivery list of the step (D) may be generated so that the order information of the step (B) may be classified by users including the advertisement distribution target set by the step (C).

The delivery list in the step (D) may include information on name, address, waybill number, contact information, distribution of advertisement, advertisement type, and an input window for distribution confirmation.

The storage of step (G) may include storing advertisement type and advertisement distribution date for each recipient.

The delivery list in the step (D) may be an advertisement distribution list generated by collecting only the shipping schedule information, which is the advertisement distribution target, among the shipping schedule information.

(H) calculating a daily distribution amount for each advertisement; (I) calculating a distributable number of days as a remaining number of advertisements in accordance with the daily distribution amount; (J) if the remaining number of the advertisement decreases to the number of remaining distribution days set by the advertisement distribution company, the advertisement distribution server requests the advertisement distribution company to supply advertisement contents.

Meanwhile, the courier server is composed of a plurality of servers; The shipping schedule information is classified and classified according to a shipping unit area classified by each courier service; The user terminal can be designated for each delivery unit area of each service delivery company.

Upon receiving the distribution completion message in step (G), the distribution list of the distribution completion message may be deleted on the advertisement distribution list of the user terminal assigned to another service provider.

In the meantime, the present invention provides a service management system, comprising: a service management server for receiving delivery schedule information from a delivery service server and classifying the delivery schedule information according to conditions, And a user portable terminal for receiving and outputting a distribution list from the service operation server and transmitting a distribution completion message to the service operation server, wherein the service operation server comprises: a communication module for communicating with the user portable terminal; A delivery schedule information DB for receiving the delivery schedule information and sorting and storing by date, an advertisement setting information DB for storing a distribution area and a distribution target for each kind of advertisement, a payee information for payee storing advertisement information and advertisement distribution information A database configured to include a DB and a user classification information DB that stores user information by courier; And a control module for comparing the delivery schedule information with data stored in the database to set an advertisement distribution object and generating a distribution list including the advertisement distribution object.

At this time, the service operation server can sort the delivery schedule information by area condition.

The service management server may select an advertisement distribution object among the distribution schedule information according to a setting target set by the advertisement distribution company.

Here, the setting target requirement set by the advertisement distributor may be a unit area for distributing the advertisement.

In addition, the setting target requirement set by the advertisement distributor may be advertisement distribution target article information.

The service management server compares the delivery schedule information with the payee-specific history information DB, and classifies the delivery schedule information according to the advertisement advertisement rejection setting.

Also, the service management server may compare the addresses included in the delivery schedule information with the history information DB for each payee, and classify and exclude the delivery schedule information whose advertisement distribution history is within the advertisement redistribution limit period.

The service operation server may compare the addresses included in the delivery schedule information with the history information DB for each payee to classify and exclude the delivery schedule information whose advertisement distribution history is within the advertisement redistribution limit period.

On the other hand, the service management server can generate the shipping list so that the order information is divided into the users, including whether or not the advertisement information is set.

At this time, the delivery list may include information on name, address, waybill number, contact information, distribution of advertisement, advertisement type, and an input window for distribution confirmation.

The advertisement setting information DB may include an advertisement specific number, a distribution area, and a distribution object.

In addition, the payee-specific history information DB may include a name, an address, an advertisement number, an advertisement distribution date, and an advertisement rejection setting.

On the other hand, the service management server receives the distribution completion message from the user portable terminal, and stores the advertisement type and advertisement distribution date for each recipient.

The service management server calculates a daily distribution amount for each advertisement and calculates a distributable number of days as a remaining number of advertisements according to the daily distribution amount, If the number of distribution days is reduced to less than the number of distribution days, the advertisement distribution server can transmit the advertisement supply request to the advertisement distribution company.

Also, the delivery list may be an advertisement distribution list generated by collecting only the shipping schedule information, which is the advertisement distribution target, among the shipping schedule information.

Meanwhile, the courier server is composed of a plurality of servers; The shipping schedule information is classified and classified according to a shipping unit area classified by each courier service; The user terminal can be designated for each delivery unit area of each service delivery company.

When receiving the distribution completion message, the service management server may delete the distribution list of the distribution completion message on the advertisement distribution list of the user terminal assigned to the service provider.

In the system and method for providing advertisements using the logistics information according to the present invention as described above, the following effects can be expected.

That is, the present invention effectively reduces the cost of producing and distributing advertisements by efficiently specifying an advertisement target and distributing the advertisement.

In addition, the present invention has the effect of preventing unintentional distribution of the advertisement, thereby eliminating complaints caused by excessive consumption of the advertisement by the user.

1 is a block diagram showing a configuration of an advertisement providing system using logistics delivery information according to the present invention.
FIG. 2 is an exemplary view showing an example of delivery schedule information stored in a delivery schedule information DB of an advertisement providing system using logistics delivery information according to the present invention; FIG.
3 is an exemplary view illustrating an example of advertisement setting information stored in an advertisement setting information DB among advertisement providing systems using logistics delivery information according to the present invention.
FIG. 4 is a view illustrating an example of history information for each recipient stored in the history information DB for each recipient among the advertisement providing systems using the logistics delivery information according to the present invention. FIG.
5 is a diagram illustrating an example of user classification information stored in a user classification information DB among advertisement providing systems using logistics delivery information according to the present invention.
6 is a view illustrating an example of a delivery list received at a user portable terminal among advertisement providing systems using logistics delivery information according to the present invention.
7 is a flowchart illustrating a method of providing advertisement using logistics information according to the present invention.
FIG. 8 is an exemplary view showing distribution of advertisements of a user among advertisement providing methods using logistics delivery information according to the present invention. FIG.

Hereinafter, a system and method for providing advertisements using logistics information according to a specific embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing the configuration of an advertisement providing system using logistics delivery information according to the present invention.

As shown, the advertisement providing system using the logistics delivery information according to the present invention includes a user input terminal 100, a delivery service server 200, a service operation server 300, and a user portable terminal 400 .

First, the user input terminal 100 is a terminal of a user who scans a bar code of a transportation route attached to a delivery item, and may be a terminal typically used in a courier office, and transmits the delivery schedule information to the courier server 200 .

Here, the delivery schedule information may include purchase product information, a name of an orderer, a contact address, and the like.

At this time, the contact information may be modified through a security number service or the like used for protecting personal information.

In addition, the courier server 200 receives the delivery schedule information from the user input terminal 100 and transfers the received delivery schedule information to the service operation server 300.

The service operation server 300 receives the delivery schedule information from the courier server 200, classifies the delivery schedule information according to conditions, sets an advertisement target, and generates a delivery list to transmit the advertisement to the user portable terminal 400).

At this time, the delivery schedule information can be classified according to the local condition, the advertisement distribution history, the advertisement setting information, the payee setting, and the user, and the advertisement providing method using the logistics information according to the present invention Will be described in detail.

The service operation server 300 further includes a delivery schedule information DB 332, an advertisement setting information DB 334, and a payee-specific history information DB 336 for setting an advertisement target by classifying the delivery schedule information according to conditions. And a user classification information DB 338. [

First, the delivery schedule information DB 332 stores the delivery schedule information. As shown in FIG. 2, the delivery schedule information DB 332 may store names, addresses, transportation numbers, and contacts by date.

Here, the delivery schedule information DB 332 stores only the delivery schedule information of the day, and is automatically deleted when the date is changed for protecting personal information.

As shown in FIG. 3, the advertisement setting information DB 334 stores information related to a distribution target area of the advertisement, and may store the advertisement specific number, distribution area, and distribution target.

Specifically, the advertisement distribution company can set the range of the advertisement distribution area, and the advertisement distribution can be distributed according to the setting target set by the advertisement distribution company in the same area.

In addition, the advertisement distributor can set a building classification, a unit area, or product information as a setting target requirement.

First, when the advertisement distributor sets the building classification as a target to be set, it can distribute the advertisement to the residential building of the residence such as the apartment house, the office apartment, and the urban living house, It is also possible to distribute advertisements for non-residential buildings.

And, when the advertisement distributor sets the unit zone as the setting target requirement, it can distribute advertisement in a specific area.

For example, if the advertisement distributor sets Gondoku-dong, Mapo-gu, Seoul, and Ahyeon-dong 1 ~ 350, Seoul, Seoul, the advertisement is distributed only to Gongdeok-dong and Ahnhyun-dong 350, Mapo-gu, Mapo-gu, Seoul, can do.

In addition, when the advertisement distributor sets the article information as the setting target requirement, the advertisement article can be distributed according to the type of the delivery article.

For example, if the advertisement distributor sets an office product as a setting target, the advertiser distributes the advertisement to the recipients who receive the items belonging to office supplies such as ballpoint pen, eraser, and post-it.

In order to set the redemption restriction period according to the advertisement type and the distribution date, the payee's individual history information DB 336 includes a name, an address, an advertisement number, an advertisement distribution date, Including the recipient advertisement bouncing setting and the advertisement distributor advertisement distribution setting.

Specifically, the method for providing advertisement using logistics information according to the present invention sets a redistribution restriction period so as not to distribute the same advertisement to the same address within a predetermined period. At this time, the restriction period may be set differently according to the type of advertisement have.

For example, if you distribute the 000A advertisement on January 1, 16, at the house of Hong Gil Dong, the same advertisement, 000A advertisement, can be redistributed after 30 days, January 31, The 000B advertising material may be redistributed after January 11, 16, 10 days.

Here, the redistribution deadline for redistribution of homogeneous and heterogeneous advertising may be set by the advertising distributor.

Accordingly, it is possible to maximize the effect of the advertisement by not distributing the same advertisement within a certain period of time, and to prevent the waste of unnecessary advertisement.

In addition, the service operation server 300 can request the advertisement receiver to reject the address of the addressee, which is not desired to distribute the advertisement, from the advertisement target.

In addition, the service management server 300 receives and stores distribution-exclusion addresses of advertisements from the advertisement distributor, and may not distribute the advertisements to addresses that the distributor does not want.

Meanwhile, the user classification information DB 338 may store the user information for each service provider, and may include a shipping area, a courier service, a user name, and a user registration terminal number. The user identification information DB 338 may store the user identification information DB 338 The information stored in the delivery schedule information DB 332 may be allocated to each user using the user information.

The user portable terminal 400 receives the distribution list from the service operation server 300 and transmits a distribution completion message to the service operation server 300.

At this time, as shown in FIG. 6, the delivery list may include information about a name, an address, a waybill number, a contact, an advertisement distribution, a type of advertisement, and an input window for distribution confirmation.

Basically, a user carrying the user portable terminal 400 confirms the delivery list output to the user portable terminal 400 and delivers the logistics for each delivery destination, and displays the advertisement type and advertisement distribution display on the delivery destination Distributes the advertisement along with the logistics, distributes the advertisement, displays distribution confirmation, and transmits a distribution confirmation message to the service management server 300.

In addition, since it is possible to output only the delivery information indicating the distribution of the advertisement in the delivery list output to the user portable terminal 400, it is possible to confirm the address where the user can easily distribute the advertisement.

In order to protect personal information, it is also possible to provide the user portable terminal 400 with a distribution list in which personal information is modified through an existing safe number service or the like.

Hereinafter, a method of providing advertisements using logistics information according to the present invention will be described in detail with reference to FIG.

7 is a flowchart illustrating a method of providing an advertisement using logistics information according to the present invention.

As shown in FIG. 7, the advertisement providing method using logistics information according to the present invention starts with the user terminal 100 transmitting order information (S110).

The courier server 200 receiving the delivery schedule information from the user input terminal 100 transmits the delivery schedule information to the service operation server 300 (S120).

Here, the service operation server 300 receives the delivery schedule information from a plurality of the courier server 200.

The service operation server 300 receives the delivery schedule information (S130) and stores it in the delivery schedule information DB 332. [

Thereafter, the service operation server 300 selects the delivery schedule information according to the local conditions (S140).

This is because the addresses included in the delivery schedule information are distributed nationwide so as to distinguish the delivery schedule information according to the shipping zone in charge of the user.

After the delivery schedule information is sorted by the local condition, it is classified according to the setting information of the advertisement to be distributed (S150).

Specifically, it is determined whether the advertisement distribution company specifies the building classification or the article information as the advertisement distribution object.

If the advertisement distribution object set by the advertisement distribution company is a building classification, it is judged whether it is a residential collective building such as a communal house, an office building and an urban living house, or a non-residential collective building such as a commercial building or a business facility, Selects the addresses classified by the distributor as the advertisement distribution target.

If the advertisement distribution object set by the advertisement distribution company is the article information, addresses for receiving the goods set by the advertisement distribution company are selected according to the article information such as office supplies, electronic devices, and frozen foods.

Then, in step S160, it is determined whether advertisement receipt rejection is set in the recipient history information including the address selected in step 150, and the addresses that are not set as advertisement receipt rejection are excluded in step S160.

Then, the delivery schedule information is classified according to the advertisement distribution history (S170).

Specifically, the advertisement number and the advertisement distribution date stored in the recipient-specific history information DB 336 are checked to compare whether the advertisement to be distributed is a homogeneous advertisement or a heterogeneous advertisement, Check whether the redistribution limit period of the set advertisement has passed.

For example, in the case of a homogeneous advertisement, the redistribution limit period of the advertisement is 30 days, and in the case of a heterogeneous advertisement, the redistribution limit period of the advertisement may be set to 10 days.

And selects addresses having no advertisement distribution history or whose redemption restriction period of the advertisement has passed.

Then, the selected addresses are classified according to the users in step 170 (S180), and an advertisement distribution object is set for each user (S190).

Of course, the procedure from step 140 to step 180 may not proceed sequentially.

For example, the delivery schedule information may be selected according to the local conditions, the delivery schedule information may be classified for each user, and then the address for which advertisement advertisement reception rejection is set may be excluded, It is possible to select only the buildings and set the addresses for which the distribution history of the advertisement is not available or the distribution restriction period of the advertisement has passed.

After setting the advertisement distribution object in step 190, the service operation server 300 generates a distribution list including the advertisement distribution status and advertisement type and transmits the distribution list to the user portable terminal 400 (S200).

The user portable terminal 400 receives and outputs the delivery list (S210).

At this time, the user portable terminal 400 may selectively output only the delivery schedule information set as the advertisement distribution target in the delivery list.

In addition, the user having the user portable terminal 400 basically delivers the logistics according to the delivery list, delivers the advertisement with the logistics set to the destination set as the advertisement distribution target (S220) And transmits a distribution completion message to the service operation server 300 (S230).

For example, as shown in FIG. 8, when the user arrives at a delivery destination, the user loads the delivery item on the transportation device, checks the type of advertisement included in the delivery list output to the user portable terminal 400, After the water is piled on the delivery item, the delivery item and the advertisement are shipped together.

After the delivery, the user clicks the distribution confirmation button of the user portable terminal 400 to transmit the distribution complete message to the service operation server 300.

On the other hand, when the distribution completion message is received (S240), the service management server 300 stores the advertisement number and the advertisement distribution date for each payee (S250).

Also, the service management server 300 can manage the advertisement through the distribution history of the stored advertisement.

Specifically, the service management server 300 can request a restoration of the advertisement to the advertisement distributor according to the remaining amount of the advertisement held by the user.

At this time, the restocking request may be performed when the remaining amount of the advertisement is less than or equal to a predetermined amount from the advertisement distribution company, or when the distributable number of days according to the remaining amount of the advertisement is less than or equal to the number of remaining distribution days specified by the advertisement distribution company .

Here, the remaining amount of advertisement can be calculated through the distribution history of the advertisement, and the number of distributable days can be calculated from the daily distribution average amount of the advertisement.

Specifically, since the advertisement is distributed according to the distribution target set by the advertisement distribution company, the number of copies distributed each day is different for each advertisement.

Therefore, it is possible to calculate the approximate distributable number of days by dividing the remaining number of pieces of advertisement by the daily distribution average amount, and accordingly, if the remaining number of the advertisement is less than or equal to the number of remaining distribution days set from the advertisement distributor It is requested that the advertisement distributor '

For example, if the remaining number of advertisements is 1000, the average daily distribution amount is 400, and the number of remaining distribution days set by the advertisement distribution company is 3, the service operation server 300 transmits the advertisement distribution company And requests the distributor of the advertisement to re-order the advertisement so that the advertisement can be printed further.

On the other hand, when receiving the distribution completion message from the user portable terminal 400, the service operation server 300 calculates the remaining number of advertisements in real time, and when the remaining number of the advertisement decreases to a certain amount or less, You may also ask the vendor to reinstate the advertisement.

Also, the service operation server 300 may not receive the distribution complete message from the user portable terminal 400 when the remaining number of advertisements does not exist.

Meanwhile, when the user having the user portable terminal 400 distributes the advertisement and transmits a distribution completion message to the service operation server 300, the service operation server 300 transmits the address to the advertisement distribution object And transmits the generated list to the user portable terminals 400. [0064] FIG.

Thereby, it is possible to prevent distribution of the same advertisement to recipients who receive a plurality of delivery items from different courier companies.

It will be understood by those skilled in the art that various changes and modifications may be made without departing from the scope of the invention as defined in the appended claims. It is self-evident.

The present invention relates to a system and a method for providing advertisement information using logistics information that enables distribution of advertisement based on a region based on logistics information without overlapping within a predetermined period of time. , And the cost of producing and distributing advertisements is reduced.

100: user input terminal 200:
300: service operation server 310: communication module
320: control module 330: database
332: Delivery schedule information DB 334: Advertisement setting information DB
336: Recipient-specific history information DB 338: User classification information DB
400: User portable terminal

Claims (1)

(A) a user input terminal transmitting shipping schedule information to a delivery service server;
(B) the service management server receives and classifies the delivery schedule information from the delivery service server;
(C) setting the delivery schedule information classified by the service operation server as an advertisement distribution object;
(D) generating a delivery list by the service operation server;
(E) receiving and outputting a delivery list from the service management server by the user portable terminal;
(F) transmitting the distribution completion message to the service management server by the user portable terminal; And
(G) receiving the distribution completion message from the service management server and storing the distribution completion message.

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