KR20180022350A - Method of Collecting Advertisement Exposure Data of 360 VR Game Replay Video - Google Patents

Abstract

The present invention relates to a method for collecting advertisement exposure data of a 360 VR game replay video, and more specifically, to a method for collecting advertisement exposure data of a 360 VR game replay video in order to collect data on an advertisement exposed to a real user when an advertisement is applied to a game replay image to display in a 360 VR display device. The method for collecting advertisement exposure data of a 360 VR game replay video provides a method for effectively collecting data on an advertisement exposed to a real user among advertisements applied to a game replay video when the user watches a 360 VR type game replay video by using a 360 VR display device.

Description

Method of Collecting Advertisement Exposure Data of 360 VR Game Replay Video [

The present invention relates to a method of collecting advertisement exposure data of a 360 VR game replay video, and more particularly, to a method of collecting advertisement exposure data of a 360 VR game replay video, And a method for collecting advertisement exposure data of a 360 VR game replay video.

As the number of game users increases, more and more users are watching the video through the Internet or broadcasting.

There are various ways of replaying gameplay images and enjoying them. The game player may simply record his game situation and watch it on his terminal or upload it to a server such as YouTube to let others watch it. It is also possible to relay the game play situation in real time by cable broadcasting or internet broadcasting.

In recent years, such game replay images are being provided as 360 VR type video. In addition, the game itself operates in a 360 VR environment. In some cases, such a game play situation is recorded to provide a 360 VR type replay video.

The 360 VR type moving picture is produced in the form of an image to be displayed on a virtual sphere type screen, and the user operates his / her display device in a desired direction using his own display device, . That is, the user does not appreciate the entire game replay video but only the video in the desired direction. Therefore, when the advertisement is applied to the 360 VR type game replay video, only the advertisement directed toward the user's direction is exposed to the user and the remaining ads are not exposed to the user.

Thus, among the advertisements applied to the 360 VR movie, whether or not the advertisement is exposed to the user can not be known until the user actually watches the 360 VR movie. This is because it depends on which direction the user views the 360 VR display device and which direction the advertisement is exposed to.

It is possible to provide various services using the data when the advertisement of the advertisement applied to the 360 VR video is collected and data on which advertisement is exposed during the actual user's viewing is collected. For example, it is possible to provide a service of charging the advertiser with advertisement costs only for the advertisements actually exposed to the user.

Therefore, there is a need for a method of collecting data on whether the advertisement applied to the 360 VR game replay image is exposed to the actual user.

The present invention has been conceived in order to solve the above-mentioned need, and it is an object of the present invention to provide a method of collecting advertisement exposure data of a 360 VR game replay video, which collects data on whether an advertisement applied to a 360- And to provide the above objects.

According to another aspect of the present invention, there is provided a method for collecting advertisement exposure data of a 360 VR game replay movie, comprising the steps of: (a) receiving shape data corresponding to each identification number of game objects appearing in a game replay image, ; (b) storing shape data corresponding to each identification number of an advertisement object appearing in the game replay image as advertisement object information; (c) storing, as game replay information, motion data according to a time flow in the virtual space of the game objects during game play; (d) storing, as advertisement application information, motion data according to a time flow in the virtual space of the advertisement objects to be applied to the game replay image; (e) generating a 360 VR type replay image in association with the game object information, advertisement object information, game replay information, and advertisement application information, and displaying the replay image on a 360 VR display device; And (f) using an angle between a gaze vector in the same direction as the 360 VR display device and an advertisement vector in the same direction as the direction of the advertisement objects displayed on the replay image during the step (e) And selecting an identification number of the advertisement objects exposed to the 360 VR display device among the advertisement objects.

The method of collecting advertisement exposure data of the 360 VR game replay video of the present invention is a method of collecting advertisement exposure data of a 360 VR game replay video by using 360 VR There is an effect of providing a method of collecting data efficiently.

1 is a flowchart of a method for collecting advertisement exposure data of a 360 VR game replay video according to the first embodiment of the present invention.
2 is a conceptual diagram illustrating a method of collecting advertisement exposure data of a 360 VR game replay video according to the present invention.
3 is a flowchart of a method for collecting advertisement exposure data of a 360 VR game replay video according to a second embodiment of the present invention.
4 is a flowchart illustrating a method of collecting advertisement exposure data of a 360 VR game replay video according to the third embodiment of the present invention.

Hereinafter, a method of collecting advertisement exposure data of a 360 VR game replay video according to the present invention will be described in detail with reference to the drawings.

1 is a flowchart of a method for collecting advertisement exposure data of a 360 VR game replay video according to the first embodiment of the present invention.

The present invention is an invention for identifying whether an advertisement applied to a game image is substantially exposed to a user and replaying the game image using the 360 VR device.

The present invention is used in a game developed by a method of defining the motion of an object such as an object, a person, and a background appearing in a virtual space such as Unity 3D. The present invention is applied to a case where a game play situation is recorded by a method of collecting game data and replayed through a 360 VR display device such as an HMD (Head Mounted Display).

In order to replay the game image, the 360 VR terminal equipped with the 360 VR display device stores the information for replaying the game image.

First, the 360 VR terminal stores shape data corresponding to each identification number of game objects appearing in the game replay image as game object information (step (a), step S100). It is a process of storing information of various objects appearing in a game. If the 360 VR terminal is a terminal that played the game, the game object information is also stored in the terminal during the game installation. When 360 VR terminal game data is received and the game image is replayed, the game object information is received and stored through a network or the like.

Next, the 360 VR terminal stores shape data corresponding to each identification number of the advertisement object appearing in the game replay image as advertisement object information (step (b), S200). The advertisement object information may also be stored together with the 360 VR terminal when the game is installed, and when the stored game image is replayed, the 360 VR terminal may access the designated server to download and store the advertisement object information. An advertisement board to be displayed in the virtual space, an advertisement balloon, an image to be displayed in the form of a texture on the outer surface of the game object, and the like.

Next, the 360 VR terminal stores the motion data according to the time flow in the virtual space of the game objects during game play as the game replay information (step (c) S300). The game replay information is data in which the positions, circles, and the like of all the objects existing in the virtual space are recorded as numerical data according to the time while the user plays the game. The game play situation is not stored in the form of a conventional moving picture file, which is a set of consecutive image frames, but is stored in the form of position information and shape information according to time. Recording the game play situation in this way has the advantage of drastically reducing the capacity of data for replaying game images. Such game replay information can be obtained by monitoring the movement of the game object while the user is playing the game.

When the game replay information thus obtained is uploaded to the video server, other users can access the video server and download only the game replay information and store the game replay information in their 360 VR terminal.

Next, the 360 VR terminal stores the motion data according to the flow of time within the virtual space of the advertisement objects to be applied to the game replay image, as advertisement application information (S400). The advertisement application information is similar to the game replay information. The advertisement application information is information on the order and the format in which the advertisement objects are displayed in the game video when the user replay the game video using the game replay information. The advertisement application information may be automatically generated by using some functions of the game program. Alternatively, the advertisement application information to be applied to each game replay information may be generated by the video server as described above and may be provided so that the replay terminal can download it .

The advertisement application information may be configured separately from the game replay information, or the game replay information may be edited so that the advertisement application information is included in the game replay information. For example, the advertisement application information may be a substitution of some game objects appearing in a game moving picture as an advertisement object, or an advertisement object may be displayed in the form of a texture on the outer surface of some advertisement objects. In addition, advertisement application information may be configured by inserting advertisement objects such as billboards and banners into the game replay virtual space. The advertisement object applied by the advertisement application information may be moved or the appearance may change according to the passage of time, or may be displayed in a fixed form at a specific position.

When the game replay information and the advertisement application information are stored in the replay terminal, the 360 VR terminal generates a 360 VR type replay image by linking the game object information, the advertisement object information, the game replay information, and the advertisement application information, (Step (e), step S810).

The game played by the user may be a game displayed on a display of a general mobile device or a personal computer. Even in this type of game, the 360 VR terminal that wants to replay the game video using the decrypted object information, the advertisement object information, the game replay information, and the advertisement application information generates the replay image in a form that can be displayed on the 360 VR display device . Since 360 VR replay images are generated in real time by linking game information such as game object information and game replay information with advertisement object information and advertisement application information, the 360 VR terminal can generate an optimal 360 VR image suitable for various kinds of 360 VR display devices . ≪ / RTI >

The 360 VR replay image is generated as an image of a form that can be displayed on a virtual screen S in the form of a sphere as shown in FIG. Because of the characteristics of the 360 VR image, the user views only the image displayed on a part of the virtual screen S using a 360 VR display device such as an HMD. As a result, the advertisement objects 12 and 13 displayed on the virtual screen S other than the area viewed by the user are not actually exposed to the user. The present invention is to select an advertisement object 11 and an advertisement object 12, 13 that are visually exposed in an eye of an actual user and non-exposed advertisement objects 12 and 13 among advertisements displayed in a virtual space according to advertisement object information and advertisement application information.

The present invention selects advertisement objects that are exposed to the eyes of an actual user using an angle between a user's gaze and an advertisement object.

Referring to FIG. 2, a vector having the same direction as that of the 360 VR display device is defined as a line-of-sight vector (G). That is, the gaze vector G is a direction vector that the user directs to the virtual Sphere-shaped screen S by operating the 360 VR display device. The direction in which the advertisement object 11 displayed in the virtual space is displayed is defined as an advertisement vector P1. The advertisement vector P1 is a direction in which the advertisement object 11 is displayed so as to be best viewed. In the case of a billboard or banner, it is the direction perpendicular to the plane in which the ad is displayed. In the case of an advertisement object formed in a spherical shape such as an edgeball or formed in a curved shape, it may have a plurality of advertisement vectors.

If the angle between the gaze vector G and the advertisement vector P1 is within a predetermined range as described above, it is determined that the user is visually exposed, and if the angle is out of the range, it is determined that the user is not visually exposed . For example, if the angle between the line of sight vector G and the advertisement vector P1 is within a range of 120 to 180 degrees, the 360 VR terminal determines that the advertisement is exposed to the user.

For this purpose, the 360 VR terminal preliminarily receives and stores an exposure reference angle as a reference for determining that the advertisement object 11 is exposed to the 360 VR display device (step (g) S500). Such an exposure reference angle may be inputted and stored by the 360 VR terminal for the first time, or the 360 VR terminal may store the value set by the user according to the characteristics of the 360 VR display device.

As described above, when the angle between the gaze vector G and the advertisement vector P1 is within the range of the exposure reference angle, when the time when the advertisement object is maintained within the range of the exposure reference angle is measured, The degree of visual exposure can be more effectively identified. For example, it can be determined that the advertisement object has been exposed to the user only when the advertisement object is maintained for a time longer than the predetermined time within the range of the exposure reference angle.

For this purpose, the 360 VR terminal inputs and stores the exposure reference time as a reference for judging that the advertisement object has been exposed to the 360 VR display device in advance (step (h), step S600). For example, if the exposure reference time is set to 5 seconds, the 360 VR terminal determines that the corresponding advertisement object is exposed to the user only when the advertisement object is maintained within the range of the exposure reference angle for 5 seconds or more. The exposure reference time can be variously set in consideration of the type of game, the type of the 360 VR display device, and the like, and the value may be set according to the replay situation.

As described above, prior to selecting the advertisement object using the criterion of the exposure reference angle and the exposure reference time, the advertisement objects that are difficult to be exposed to the actual user are excluded from the exposure identification object in advance so as to more effectively identify whether or not the advertisement object is exposed .

If the direction in which the advertisement objects 11, 12 and 13 are exposed (direction of the advertisement vector) does not face the inside of the sphere virtual screen S shown in Fig. 2, the corresponding advertisement object 13 is exposed It does not. If the advertisement objects 13 that are not directed to the inner side of the screen S in the virtual sphere form are excluded in advance, the 360 VR terminal confirms whether the advertisement objects are within the range of the exposure reference angle and the exposure time There is no need.

For this purpose, the angle between the direction extending from the center C of the virtual sphere-shaped screen S toward the advertisement objects 11, 12, 13 and the advertisement vectors P1, P2, Is defined as a direction angle? 2,? 3. If the advertisement orientation angle 2 is obtuse, the advertisement objects 11 and 12 are exposed to the inside of the virtual screen S. If the advertisement orientation angle [theta] 3 is acute, the corresponding advertisement object 13 is exposed to the outside of the virtual screen S. [ For example, if the advertisement orientation angles [theta] 2 and [theta] 3 are within the range of 120 to 180 degrees, it can be determined that the user can be surely exposed to the user's gaze.

If the criteria of the advertisement orientation angle [theta] 2, [theta] 3 of the advertisement object that is a state that can be exposed to the user are set in advance, the advertisement objects that are not to be exposed to the user can be excluded based on the criteria.

That is, the reference range of the advertisement orientation angles? 2 and? 3 (which can determine that the advertisement object is oriented toward the inner side of the virtual screen S) is preset as the orientation reference angle, The VR terminal can exclude the advertisement objects based on this.

The 360 VR terminal inputs and stores such a reference reference angle in advance (step (i), step S700). The process of storing the reference reference angle is performed only once at the beginning and thereafter is not necessary. However, in some cases, the reference reference angle may be adjusted again according to the situation.

As described above, in the state where the exposure reference angle, the exposure reference time, and the reference reference angle are stored, the 360 VR terminal displays the 360 VR type replay image on the 360 VR display device by performing step (e) described above (S810) .

The user operates the 360 VR display device to view the game replay image displayed in the desired direction.

At this time, if the user operates the 360 VR display device to determine the direction of the user's gaze, the 360 VR terminal calculates the distance between the gaze vector G and the advertisement vector P1 based on the exposure reference angle stored in step (g) (Step (f)) of the advertisement objects that are exposed to the 360 VR display device among the advertisement objects using the angle (step S910).

That is, when the angle between the gaze vector G and the advertisement vector P1 is within the exposure reference angle, the 360 VR terminal determines that the corresponding advertisement object is exposed to the 360 VR display device and selects the identification number of the advertisement object .

When the reference time of the exposure reference time stored in step (h) S600 is applied and the time during which the angle between the gaze vector G and the advertisement vector P1 is maintained within the exposure reference angle range is equal to or longer than the exposure reference time The 360 VR terminal determines that the corresponding advertisement object is exposed to the 360 VR display device and selects the identification number of the advertisement object (step (f)). If only the identification number of the staying objects is selected, more meaningful light and exposure information can be obtained. That is, it is possible to track what the advertisement is of interest to the user and to easily provide the advertisement suitable for the user's interest .

At this time, when the 360 VR terminal stores the time when each of the advertisement objects 11 selected to be exposed to the 360 VR display device is exposed to the 360 VR display device while performing (f) step S910, Can be used to better understand what ads are of interest. Such information can also be used to bill advertising services.

(I) only when the advertisement orientation angles (? 2,? 3) of the respective advertisement objects are within the range of the orientation reference angle using the orientation reference angle stored in step S700, By identifying whether the 360 VR terminal is displayed based on the angle and the exposure reference time, the accuracy of the 360 VR terminal can be further improved. That is, the 360 VR terminal selects whether the advertisement is exposed using the exposure reference angle and the exposure reference time only for the remaining objects excluding the possibility that the advertisement object is not exposed to the user or the low advertisement object is excluded from the selection object in advance (step (f) S910).

It can be used for various purposes by identifying whether the advertisement is substantially exposed to the user in the 360 VR replay image as described above and using the result. For example, it is possible to apply the charge of the advertisement service in proportion to the time when the advertisement object is substantially exposed to the user. In addition, since it is possible to identify the advertisement object that the user is interested in and watches for a relatively long time, it is possible to apply the target advertisement to the game replay image in real time according to the user's taste by using such data. In addition, it is possible to accumulate significant advertisement exposure time for each advertisement object to determine which advertisement object has a high advertisement effect, and to establish a more effective advertisement strategy by using the advertisement object.

Although the present invention has been described with reference to the first embodiment, the scope of the present invention is not limited to the structure described and illustrated above.

3 is a flowchart of a method for collecting advertisement exposure data of a 360 VR game replay video according to a second embodiment of the present invention.

The steps (a) to (d) and the steps (g) to (i) of the second embodiment are the same as the corresponding steps of the first embodiment. The steps of the second embodiment which are the same as those of the first embodiment are indicated by the same reference numerals as in Fig. 1 in Fig.

In the case of the first embodiment described with reference to FIG. 1, the 360 VR terminal first displays all advertisement objects included in the advertisement application information in the 360 VR display device first in step (e810) ) In step S910, it is explained that the advertisement except for the advertisement objects that deviate from the reference reference angle is selected based on the reference reference angle.

Unlike the first embodiment, the 360 VR terminal first excludes the advertisement objects that are not to be exposed based on the reference reference angle in step (e) (S820). That is, the 360 VR terminal performs step (e) (step S820) to generate a replay image excluding the advertisement objects P3 that are out of the range based on the reference reference angle. The 360 VR terminal generates the game replay image by applying only the advertisement objects having the possibility of being exposed in the replay image creation step (S820) except for the advertisement objects having low possibility of exposure in advance. In this case, in step (f) S920, the exposure advertisement is selected by applying only the exposure reference angle and the exposure reference time.

4 is a flowchart illustrating a method of collecting advertisement exposure data of a 360 VR game replay video according to the third embodiment of the present invention.

4, the method of collecting advertisement exposure data of the 360 VR game replay video of the third embodiment applies the reference of the viewing angle? Of the 360 VR display device without applying the above-described concept of the reference reference angle, Exclude ad objects.

The steps (a) to (d) and the steps (g) to (h) of the third embodiment are the same as the corresponding steps of the first embodiment. The steps of the third embodiment which is the same as the first embodiment are indicated by the same reference numerals as in Fig. 1 in Fig.

(E) step S830 of the third embodiment displays the 360 VR replay image on the 360 VR display device using the game object information, the advertisement object information, the game replay information, and the advertisement application information in the same manner as the first embodiment.

In the case of the method of collecting advertisement exposure data of the 360 VR game replay movie of the third embodiment, unlike the first embodiment and the second embodiment, there is no step S700 of storing the reference reference angle, (K) step S750. That is, the 360 VR terminal inputs and stores the angular range, which is viewed as being displayed on the 360 VR display device, as the viewing angle (α) around the sight line vector G (S750). Such a viewing angle alpha may be fixed to a constant value depending on the type of the 360 VR display device or may change in real time by a user's operation. Since the viewing angle alpha may not be known depending on the type of the 360 VR display device, the viewing angle alpha may be arbitrarily set to an approximate value.

In this state, the 360 VR terminal excludes the advertisement objects 12 and 13 which are out of the range of the viewing angle alpha about the line-of-sight vector G, In step S930, it is determined whether only the advertisement objects 11 within the viewing angle range are exposed to the user based on the exposure reference angle and the exposure reference time. Using this method, it is possible to collect practically meaningful advertisement object exposure data without applying the reference standard angle reference described above.

Although the preferred embodiments of the present invention have been described above, the present invention can be implemented by various methods other than the above-described methods.

It is also possible to collect advertisement exposure data by applying the above-described embodiments in a complex manner. That is, it is possible to apply the present invention to a method of excluding objects having a low possibility of being exposed to a user by applying a combination of the concepts of the reference reference angle and the viewing angle.

11, 12, 13: advertisement object S: screen
G: eye vector P1, P2, P3: advertisement vector
θ2, θ3: Advertising orientation angle α: Viewing angle

Claims (10)

(a) storing shape data corresponding to each identification number of game objects appearing in a game replay image as game object information;
(b) storing shape data corresponding to each identification number of an advertisement object appearing in the game replay image as advertisement object information;
(c) storing, as game replay information, motion data according to a time flow in the virtual space of the game objects during game play;
(d) storing, as advertisement application information, motion data according to a time flow in the virtual space of the advertisement objects to be applied to the game replay image;
(e) generating a 360 VR type replay image in association with the game object information, advertisement object information, game replay information, and advertisement application information, and displaying the replay image on a 360 VR display device; And
(f) using the angle between the gaze vector in the same direction as the 360 VR display device and the advertisement vector in the same direction as the direction of the advertisement objects displayed on the replay image during the step (e) And selecting an identification number of the advertisement objects that are exposed to the 360 VR display device among the advertisement objects. The method according to claim 1,
Wherein the step (f) stores the time at which each advertisement object selected to be exposed to the 360 VR display device is exposed to the 360 VR display device. 3. The method according to claim 1 or 2,
(g) storing an exposure reference angle that is a reference for determining that the advertisement object is exposed to the 360 VR display device in the step (f)
In the step (f), when the angle between the gaze vector and the advertisement vector is within the exposure reference angle, it is determined that the corresponding advertisement object is exposed to the 360 VR display device and the identification number of the advertisement object is selected How to collect ad impression data for 360 VR game replay videos featuring. The method of claim 3,
(h) storing an exposure reference time as a criterion for determining that the advertisement object is exposed to the 360 VR display device in the step (f)
In the step (f), when the angle between the gaze vector and the advertisement vector is maintained within the exposure reference angle for the exposure reference time or more, it is determined that the advertisement object is exposed to the 360 VR display device, A method of collecting advertisement exposure data of a 360 VR game replay video. 3. The method according to claim 1 or 2,
In the step (f), a direction of the object of the advertisement object among the advertisement objects included in the advertisement application information and a virtual sphere-shaped screen for displaying the 360 VR image The identification number of the advertisement objects exposed to the 360 VR display device is selected using the angle between the gaze vector and the advertisement vector only for the advertisement objects whose angle between the extending direction (advertisement orientation angle) is within the predetermined angle range A method for collecting advertisement exposure data of a 360 VR game replay video. 6. The method of claim 5,
(i) storing a reference orientation angle that is a reference from which the advertisement object can be determined to be oriented inside the screen by the advertisement orientation angle,
Wherein the step (f) identifies whether the advertisement object is exposed to the 360 VR display device only when the advertisement orientation angle of each advertisement object is within the range of the orientation reference angle. A method for collecting advertisement exposure data of a user. 3. The method according to claim 1 or 2,
The method of claim 1, wherein the step (e) comprises the steps of: determining a direction of the object of the advertisement object among the advertisement objects included in the advertisement application information from a center of a virtual sphere-type screen for displaying the 360 VR image toward the advertisement object Wherein the replay image is generated with the exception of the advertisement objects whose angle between the extending direction (advertisement orientation angle) is out of the predetermined angle range. 8. The method of claim 7,
(i) storing a reference orientation angle that is a reference from which the advertisement object can be determined to be oriented inside the screen by the advertisement orientation angle,
Wherein the replay image is generated by excluding the advertisement objects whose advertisement orientation angle of the advertisement object is out of the range of the orientation reference angle among the advertisement objects, Method of collecting exposure data. 3. The method according to claim 1 or 2,
Wherein the step (f) identifies whether or not the advertisement object is exposed to the 360 VR display device only for advertisement objects positioned within a predetermined angle range around the sight line vector. How to collect ad impression data. 10. The method of claim 9,
(viewing angle) viewed as being displayed on the 360 VR display device centering on the (k) line of sight vector,
Wherein the step (f) identifies whether or not the advertisement object is exposed to the 360 VR display device only for advertisement objects positioned within the viewing angle range with the sight line vector as a center. How to collect ad impression data.

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