KR20170106747A

KR20170106747A - Goods sale system and method using augmented reality

Info

Publication number: KR20170106747A
Application number: KR1020160030227A
Authority: KR
Inventors: 전대경; 이충원
Original assignee: 전대경
Priority date: 2016-03-14
Filing date: 2016-03-14
Publication date: 2017-09-22

Abstract

Disclosed are a system and a method for selling a product by using augmented reality which induces a customer to buy a product by estimating a real size of the product while enabling the customer to check the product in detail by providing a real-size 3D modeling image of a product like a kidult product or the like with augmented reality. According to an embodiment of the present invention, the product selling system using augmented reality comprises: a marker pad on which a brand log marker is printed; and a user terminal recognizing the brand log marker photographed by a camera, outputting a product category corresponding to the recognized brand log marker to a screen, and outputting a 3D modeling image of a product model selected among product models included in the product category to the screen.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for selling a product using an augmented reality,

The present invention relates to a product sales technique using an augmented reality, and more particularly, to a system and method for selling a product using an augmented reality in which an actual size 3D modeling image of a product is output to an augmented reality to induce purchase of a product.

Kidult is a compound word of Kid (kid) and adult (adult), which refers to adults who are still in their 20s and 40s, but who still retain their children's mood and emotion.

Buying figures and character goods and having a small luxury is a characteristic feature of a typical kid (an adult who consumes a child's sensibility).

Currently, the market size of the domestic card industry is estimated to be between 5,000 and 700 billion won. Considering the US market size of 14 trillion won and the Japanese market size of 6 trillion won, the growth potential of the domestic card market is predicted to be infinite have.

Looking at the sales of Kidul products, RC (Radio Control) increased by 157% compared to 2014, followed by figures of 61%, Gundam of 58%, model / model of 58%, and art therapy of 33% As well as the increase in sales of goods.

The proportion of the purchases of the Kidul products was 3.6% in the teenagers, 14.7% in the 20s, 35.8% in the 30s and 38.5% in the 40s.

In this way, it is revealed that 30 ~ 40s are actively purchasing goods based on economic power.

In the case of Kidul 's first store in Korea, 61% of the customers in the metropolitan area come from a distance of more than 10 km. This is a statistic that breaks the ratio of existing broad-market customers, while the average broad-market customer is below 20%.

According to the KT Economic Research Institute, the domestic market is estimated at 500 billion won per year.

The blue ocean is expected to grow by 20 ~ 30% annually. According to Gmarket, as of the end of July 2015, sales of kiwifruit products increased by 42% from last year. Sales of radio-controlled products such as drones, airplanes and helicopters grew by 157%.

According to statistics of the G market, various products such as mobile phone cases and tumblers with characters such as Iron Man, Captain America, Hulk, etc., as an example of movie and animation products, are sold more than 80 million before and after the movie "Avengers: Age of Ultron" It was sold. Eight out of ten buyers surveyed were between 30 and 40.

The ages that show the tendency of the kiddlet are mostly in the 30s to 40s. It is a generation that enjoyed the culture of toys and animations as a child, and based on such experience, there is a psychology that purchases toys even as an adult and seeks comfort in those days.

In response, the online market for sales of Kidult products has been growing.

Kidult products are 3D modeling based items. Consumers have the desire to want to be able to detail (specifically) the kit products because they are purchasing three-dimensional kit products.

However, in the online market, which sells the kit products, we provided only the photo information of the kit products to the consumers.

As a result, the consumer can not gauge the actual size of the product and can not confirm the details of the product.

This eventually leads to a decline in the sales rate of the mobile market, which sells Kidul products.

A prior art related to the present invention is Korean Patent Publication No. 10-2010-0043823 (published on Apr. 29, 2010).

A product using an augmented reality that induces consumers to purchase a product by measuring the actual size of the product while providing a 3D modeling image of the actual size as an augmented reality so that the consumer can check the product in detail A sales system and method are disclosed.

The solution of the present invention is not limited to the above-mentioned solutions, and other solutions not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, a merchandise sales system using an augmented reality includes a marker pad on which a brand logo marker is printed, a brand logo marker photographed through a camera, and a product category corresponding to the recognized brand logo marker on a screen And outputting a 3D modeling image of the selected product model among the product models belonging to the product category on the screen.

Wherein when the brand logo marker output on the screen is output after the selection of the product model among the product models belonging to the product category, the user terminal converts the 3D modeling image of the selected product model into the actual size of the selected product model Can be displayed on the screen.

If the user does not output the brand logo marker displayed on the screen after the selection of the product model among the product models belonging to the product category, the user terminal outputs the 3D modeling image of the selected product model to the screen with the set size .

The set size may be smaller than the actual size of the selected merchandise model.

The user terminal may store the 3D modeling image of each of the product models belonging to the product category.

The user terminal requests the 3D modeling image of the selected product model to the product information server storing the 3D modeling image of each of the product models after selecting the product model among the product models belonging to the product category, can do.

The user terminal outputs a purchase button on a screen on which the 3D modeling image of the selected product model is output, and when the purchase button is selected after the 3D modeling image of the selected product model is output, the selected product model is sold It is possible to access any one of the sales sites and to receive the sales web page of the selected product model and output it to the screen.

According to another aspect of the present invention, there is provided a method of selling a product using an augmented reality, comprising: photographing a marker pad on which a brand logo marker is printed using a camera; Recognizing the photographed brand logo markers; Outputting a product category corresponding to the recognized brand logo marker on a screen; Selecting one of the product models belonging to the product category; And outputting a 3D modeling image of the selected product model to a screen.

The step of outputting the 3D modeling image of the selected product model to the screen may include the step of, when a brand logo marker output on the screen is output after the selection of the product model among the product models belonging to the product category, The 3D modeling image of the selected product model can be output to the screen as the actual size of the selected product model.

The step of outputting the 3D modeling image of the selected product model to the screen may include a step of selecting a product model among the product models belonging to the product category, The 3D modeling image of the 3D model can be output to the screen in a set size.

A method of selling a product using an augmented reality includes: receiving a purchase request after a 3D modeling image of the selected product model is output; And a sales web site for selling the selected merchandise model and receiving a sales web page of the selected merchandise model and outputting the received sales web page to a screen.

According to the merchandise sales system and method using the augmented reality according to the embodiment of the present invention, it is possible to provide a 3D modeling image of a real size as augmented reality, It is possible to estimate the actual size of the product, thereby inducing the consumer to purchase the product.

1 is a diagram illustrating a configuration of a product sales system using an augmented reality according to an embodiment of the present invention.
2 is a diagram illustrating an image of a marker pad taken on a screen of a user terminal.
3 is a diagram illustrating a relationship between product models belonging to the brand logo markers and product models belonging to the product category.
4 is a diagram illustrating that a 3D modeling image for a product model is output to a screen of a user terminal as an augmented reality.
5 is a flowchart illustrating a method of selling a product using an augmented reality according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Embodiments of the present invention are provided to more fully describe the present invention to those skilled in the art, and the following embodiments may be modified in various other forms, The present invention is not limited to the following embodiments. Rather, these embodiments are provided so that this disclosure will be more thorough and complete, and will fully convey the concept of the invention to those skilled in the art.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the singular forms "a", "an," and "the" include plural forms unless the context clearly dictates otherwise. Also, " comprise "and / or" comprising "when used herein should be interpreted as specifying the presence of stated shapes, numbers, steps, operations, elements, elements, and / And does not preclude the presence or addition of one or more other features, integers, operations, elements, elements, and / or groups. As used herein, the term "and / or" includes any and all combinations of one or more of the listed items.

Although the terms first, second, etc. are used herein to describe various elements, regions and / or regions, it should be understood that these elements, components, regions, layers and / Do. These terms do not imply any particular order, top, bottom, or top row, and are used only to distinguish one member, region, or region from another member, region, or region. Thus, the first member, region or region described below may refer to a second member, region or region without departing from the teachings of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings schematically showing embodiments of the present invention. In the figures, for example, variations in the shape shown may be expected, depending on manufacturing techniques and / or tolerances. Accordingly, embodiments of the present invention should not be construed as limited to any particular shape of the regions illustrated herein, including, for example, variations in shape resulting from manufacturing.

1 is a diagram illustrating a configuration of a product sales system using an augmented reality according to an embodiment of the present invention.

Referring to FIG. 1, a product sales system using an augmented reality according to an embodiment of the present invention includes a marker pad 20, a user terminal 30, and a goods information server 40.

At this time, the user terminal 30 and the goods information server 40 may be connected through a network such as the Internet. The user terminal 30 may be a portable terminal such as a smart phone or a personal computer (PC).

The marker pad 20 includes a brand logo marker 10 printed on a pad with a pad having a predetermined size.

At this time, the predetermined size of the marker pad 20 is used as a reference for determining the actual size of the product model when the 3D modeling image of the user-selected product model is displayed on the screen of the user terminal 30 in an actual size .

The user terminal 3 recognizes the brand logo markers 10 photographed by the camera and outputs the product category corresponding to the recognized brand logo markers 10 to the screen and displays the selected product model among the product models belonging to the product category And outputs the 3D modeling image of the image to the screen.

The user terminal 3 photographs the brand logo marker 10 using a camera and recognizes the brand logo marker 10 while outputting the photograph on the screen as shown in FIG.

The commodity category of the brand logo marker 10 shown in Fig. 1 corresponds to the ironman of the movie avengers as shown in Fig. 3, and the commodity models belonging to this commodity category are commodity model 1 (figure) and commodity model 2 (Plastic model).

When the user selects a figure of a product model 1 among the product categories displayed on the screen, the user terminal 30 displays the 3D modeling image (Ironman's figure 3D modeling image) of the selected product model on the screen .

In this case, when the user terminal 30 outputs the brand logo marker 10 output on the screen after the selection of the product model among the product models belonging to the product category, that is, as shown in FIG. 4, (Figure of the ironman) 50 on the screen when the display 10 is displayed on the screen, the 3D modeling image of the selected commodity model (ironman's figure) can be outputted to the screen with the actual size of the selected commodity model (ironman's figure)

On the other hand, when the brand logo marker 10 outputted on the screen is not output after the selection of the product model (Ironman's figure) among the product models belonging to the product category, The 3D modeling image 50 of the model (Ironman figure) can be output to the screen in a set size. At this time, the set size may be smaller than the actual size of the selected merchandise model (Ironman's figure).

In order to provide the 3D modeling video of the product models to the augmented reality, the user terminal 30 may store the 3D modeling video of each of the product models belonging to the product category.

The user terminal 30 selects the product model among the product models belonging to the product category and then transmits the product model information to the product information server 40 ) To request and receive a 3D modeling image of the selected product model.

The user terminal 30 can output the purchase button 60 to the screen on which the 3D modeling image 50 of the selected commodity model (Ironman's figure) is outputted.

After the 3D modeling image 50 of the selected commodity model (Ironman's figure) is output, the user terminal 30 transmits the selected commodity model (Ironman's figure) The sales web page of the selected product model can be received and output to the screen.

5 is a flowchart illustrating a method of selling a product using an augmented reality according to an embodiment of the present invention.

The method of selling a product using an augmented reality according to an embodiment of the present invention may be performed by the user terminal 30 shown in Fig.

Referring to FIG. 5, a marker pad on which a brand logo marker is printed is photographed using a camera (S10).

Then, the photographed brand logo markers are recognized (S20).

And outputs the product category corresponding to the recognized brand logo marker to the screen (S30).

And selects one of the product models belonging to the product category (S40).

The 3D modeling image of the selected product model is output to the screen (S50).

In this case, if a brand logo marker output on the screen is output after the selection of the product model among the product models belonging to the product category, the 3D modeling image of the selected product model is displayed on the screen .

On the other hand, if the brand logo marker output on the screen is not output after the selection of the product model among the product models belonging to the product category, the 3D modeling image of the selected product model can be output to the screen with the set size . The set size may be smaller than the actual size of the selected merchandise model.

Furthermore, after receiving the purchase request after outputting the 3D modeling image of the selected product model and accessing the sales sites for selling the selected product model, the sales web page of the selected product model is received and output to the screen .

The present invention has been described above with reference to the embodiments. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. Therefore, the scope of the present invention is not limited to the above-described embodiments, but should be construed to include various embodiments within the scope of the claims and equivalents thereof.

10: Brand logo markers
20: Marker pad
30: User terminal
40: Product information server

Claims

Marker pads with brand logo markers printed; Wow
A user terminal for recognizing a brand logo marker photographed through a camera, outputting a product category corresponding to the recognized brand logo marker to a screen, and outputting a 3D modeling image of a selected product model among product models belonging to the product category to a screen; A product sales system using an augmented reality.

The method according to claim 1,
The user terminal comprises:
When a brand logo marker output on the screen is output after the selection of the product model among the product models belonging to the product category, the 3D modeling image of the selected product model is output to the screen with the actual size of the selected product model Merchandising system using augmented reality.

The method according to claim 1,
The user terminal
When a brand logo marker output on the screen is not output after a product model among product models belonging to the product category is selected, a 3D modeling image of the selected product model is output to a screen in a predetermined size Product sale system.

The method of claim 3,
Wherein the set size is smaller than the actual size of the selected merchandise model.

The method according to claim 1,
The user terminal
And stores the 3D modeling image of each of the product models belonging to the product category as an augmented reality.

The method according to claim 1,
The user terminal
An augmented reality in which a 3D modeling image of the selected product model is requested and received by a product information server storing 3D modeling images of each of the product models after selecting a product model among product models belonging to the product category, Used product sales system.

The method according to claim 1,
The user terminal
A purchase button is displayed on a screen on which the 3D modeling image of the selected product model is output,
When the purchase button is selected after the 3D modeling image of the selected product model is output, the sales web site of the selected product model is accessed by connecting to any one of the sales sites selling the selected product model and outputting to the screen Merchandising system using augmented reality.

Photographing a marker pad on which a brand logo marker is printed using a camera;
Recognizing the photographed brand logo markers;
Outputting a product category corresponding to the recognized brand logo marker on a screen;
Selecting one of the product models belonging to the product category; And
And outputting a 3D modeling image of the selected product model to a screen.

The method of claim 8,
The step of outputting the 3D modeling image of the selected product model to the screen may include:
When a brand logo marker output on the screen is output after the selection of the product model among the product models belonging to the product category, the 3D modeling image of the selected product model is output to the screen with the actual size of the selected product model A method of selling a product using an augmented reality.

The method of claim 8,
The step of outputting the 3D modeling image of the selected product model to the screen may include:
When a brand logo marker output on the screen is not output after a product model among product models belonging to the product category is selected, a 3D modeling image of the selected product model is output to a screen in a predetermined size How to sell products.

The method of claim 10,
Wherein the set size is smaller than the actual size of the selected merchandise model.

The method of claim 8,
Receiving a purchase request after the 3D modeling image of the selected product model is output; Wow
Further comprising the steps of: connecting to any of the sales sites selling the selected product model to receive a sales web page of the selected product model and outputting the sales web page to a screen.