KR20170050237A - Method and apparatus for providing promotion information using beacon network and crm information - Google Patents

Method and apparatus for providing promotion information using beacon network and crm information Download PDF

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KR20170050237A
KR20170050237A KR1020150151523A KR20150151523A KR20170050237A KR 20170050237 A KR20170050237 A KR 20170050237A KR 1020150151523 A KR1020150151523 A KR 1020150151523A KR 20150151523 A KR20150151523 A KR 20150151523A KR 20170050237 A KR20170050237 A KR 20170050237A
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information
store
customer
beacon
promotion
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KR1020150151523A
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KR101785967B1 (en
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안경훈
윤경용
이상엽
김성훈
박덕수
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주식회사 얍컴퍼니
이상엽
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

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  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
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  • General Business, Economics & Management (AREA)
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  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a method and apparatus for providing promotional information of a store using beacon network and CRM information.
The method of providing promotion information according to an exemplary embodiment of the present invention includes the steps of: maintaining a database in which CRM information including customer information per store is stored, in a method of providing promotion information using beacon network and CRM information; The method comprising: receiving response information of a first beacon including terminal identification information of a first customer group and identification information of a first beacon installed in a first store, Means the terminal identification information of the customer currently located within the radius; Receiving response information of a second beacon including terminal identification information of a second customer group and identification information of a second beacon installed in a second store, Means the terminal identification information of the customer currently located within the communication radius of the two beacons; Comparing the response information of the received first beacon and the response information of the second beacon with the stored customer information to extract a customer of the first store from the second customer group; And transmitting the promotion information of the first store to the extracted customer's terminal.

Figure P1020150151523

Description

TECHNICAL FIELD [0001] The present invention relates to a method and apparatus for providing promotional information using beacon network and CRM information,

The present invention relates to a method and apparatus for providing promotion information, and more particularly, to a method and apparatus for providing promotional information of a store using beacon network and CRM information.

Most companies are providing promotional information for promotional purposes or promotional purposes. Promotion information may include various benefit information.

Typical benefits are discounted or free of charge. Coupons, stamps, membership cards can be used for one-off benefits, or mileage or points. Benefits may be included depending on the performance.

Research on techniques for providing the above promotional information through beacons with the emergence of smart phones is actively under way. Korean Patent No. 10-1501032 is a related prior art document.

Beacons can communicate with terminals (smart devices including smart phones) up to 50m radius in the building, so instant guide service or mobile coupon will be paid when visitors enter a specific place or store where the beacon is installed without having to tag the terminal . In addition, smartphone battery consumption is low because it uses a beacon terminal that supports low-power Bluetooth low energy (BLE) technology. However, beacons are limited to a maximum radius of 50 meters.

Therefore, it is necessary to study the technology that can overcome the limit of communication radius of beacon while transmitting information through beacon.

It is an object of the present invention to provide a method and apparatus for providing promotional information of a store using beacon network and CRM information capable of substantially maximizing a promotional effect while substantially extending a communication radius of a beacon.

According to an embodiment of the present invention, there is provided a method of providing promotion information using beacon network and CRM information, the method comprising: maintaining a database storing CRM information including customer information per store; The method comprising: receiving response information of a first beacon including terminal identification information of a first customer group and identification information of a first beacon installed in a first store, Means the terminal identification information of the customer currently located within the radius; Receiving response information of a second beacon including terminal identification information of a second customer group and identification information of a second beacon installed in a second store, Means the terminal identification information of the customer currently located within the communication radius of the two beacons; Comparing the response information of the received first beacon and the response information of the second beacon with the stored customer information to extract a customer of the first store from the second customer group; And transmitting the promotional information of the first store to the extracted customer's terminal.

To achieve the above object, according to an embodiment of the present invention, there is provided an apparatus for providing promotion information using beacon network and CRM information, comprising: a database storing CRM information including customer information per store; The first beacon identification information of the first customer group and the identification information of the first beacon installed in the first store, and receives the terminal identification information of the second customer group and the second beacon installed in the second store, Wherein the terminal identification information of the first customer group means the terminal identification information of the customer currently located within the communication radius of the first beacon and the second beacon identification information of the second customer, The information on the customer group means the terminal identification information of the customer located in the communication radius of the second beacon installed in the second store; A customer extracting unit for comparing the reaction information of the received first beacon and the response information of the second beacon with the stored customer information to extract a customer of the first store from the second customer group; A transmission unit for transmitting the promotion information of the first store to the extracted customer's terminal; And a controller for controlling the database, the receiver, the client extractor, and the transmitter.

According to an embodiment of the present invention, the communication radius of the beacon can be substantially extended through the beacon network to provide the promotion information.

According to an embodiment of the present invention, a customer located outside the communication radius of the beacon installed in the store can be clearly identified, and the promotion information of the store can be provided.

1 is a diagram illustrating a system for providing promotional information through a beacon network according to an embodiment of the present invention.
2 is a block diagram illustrating a promotion information providing apparatus according to an embodiment of the present invention.
3 is a flowchart illustrating a method of providing promotion information according to an embodiment of the present invention.
4 to 5 show an example of a customer list generated by the promotional information providing method according to an embodiment of the present invention.

Hereinafter, a method and apparatus for providing promotional information using beacon network and CRM information according to an embodiment of the present invention will be described with reference to the drawings.

As used herein, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise. In this specification, the terms "comprising ", or" comprising "and the like should not be construed as necessarily including the various elements or steps described in the specification, Or may be further comprised of additional components or steps.

As used herein, "transmission or provision" may include direct transmission or provision, as well as indirect transmission or provision through other devices or by way of bypass.

In this specification, promotion information refers to various information provided to a user for promoting a store. For example, the promotion information may include a one-time coupon, an accumulation coupon (e.g., a stamp), a membership card, a mobile card, a discount card, an event guide for a store, . ≪ / RTI >

In the present specification, the response information of the beacon may indicate the response information of the customer terminal in response to the beacon signal. For example, the beacon response information may include identification information of a customer terminal installed with an application wake-up according to reception of a beacon signal, and identification information of a beacon transmitting the beacon signal. The beacon response information may be received from the customer terminal.

In this specification, CRM (Customer Relationship Management) information may include customer identification information, customer's purchase pattern, customer's sex, age, residence, customer's transaction history, customer grade, etc. as customer relationship management information for marketing .

In this specification, a customer terminal is a mobile device such as a smart phone, a tablet, a wearable computer, and a navigation terminal, and installs and executes a service-dedicated application associated with the promotion information providing device It may mean all possible terminal devices. At this time, the customer terminal can perform the entire service operation such as service screen configuration, data input, data transmission / reception, and data storage under the control of the dedicated application related to the promotion information providing.

In this specification, a store terminal may include a POS terminal installed in the store, a mobile terminal of a shop owner, etc. connected to a store. The store terminal may be equipped with an application for checking or receiving customer information around beacons of other stores.

In this specification, a customer of a store is registered in a store terminal (which may include a server), and management refers to a customer. The customers of the store can be classified according to their rank. For example, it can be classified into regular customers and general customers.

1 is a diagram illustrating a system for providing promotional information through a beacon network according to an embodiment of the present invention. The beacon network means a communication network that performs beacon communication through a plurality of beacons. Hereinafter, for convenience of description, a beacon network including four beacons will be described as an embodiment.

As shown in the figure, the promotion information providing system may include a plurality of beacons 101 to 102, a customer terminal located around the beacon, and a promotion information providing apparatus 200.

A beacon network including a plurality of beacons installed in each store may be formed. The boundary of the beacon network may be changed according to the setting of the promotion providing apparatus 200. [

The beacons 101 to 104 installed in each store can transmit a beacon signal to the customer terminal located within the communication radius of the beacon, respectively. (Hereinafter, referred to as a "beacon promotion application") that can receive the promotion information by using the beacon signal to the customer terminal. When the customer terminal is located within the boundaries of the beacon network, the beacon promotional application installed in the customer terminal can be woken up by a beacon signal transmitted from the beacon (at least one beacon 101 to 104).

When the beacon promotion application is woken up, the customer terminal having the beacon promotion application can transmit the beacon response information about the received beacon signal to the promotion providing device 200 through the beacon promotion application.

The promotion information providing apparatus 200 provides the distribution statuses of the customer terminals or customers currently located in the communication radius of each beacon 101 to 104 to each store terminal using the response information of the beacons installed in the respective stores, And can be controlled so as to be viewable on the terminal.

At the store, promotions can be performed by checking customer information currently located in other stores.

For example, the promotion information providing apparatus 200 can transmit the promotion information of the store A to the customer terminal of the store A where the beacon 103 installed in the store C is presently located. The promotion information of the store A may be received from the store terminal of the store A in real time or may be received and stored in advance. The promotional information providing apparatus 200 can transmit the promotion information of the store A directly to the customer terminal of the store A or to the beacon 130 installed in the store C so that the beacon 103 can be stored A to the customer terminal.

2 is a block diagram illustrating a promotion information providing apparatus according to an embodiment of the present invention.

As shown, the promotion providing apparatus 200 may include a database 210, a receiving unit 220, a customer extracting unit 230, a store selection unit 240, a transmission unit 250, and a control unit 260 have. The promotional information providing apparatus 200 may be connected to a plurality of beacons 101 to 104 located within a beacon network boundary through a network. The network includes a wired communication network, a computer network, a wireless communication network, and a wired / wireless Internet network.

In the database 210, CRM information including customer information for each store, promotion information for each store, and the like can be stored.

The receiving unit 220 may receive various signals or information. For example, the receiving unit 220 may receive the response information of the beacons 101 to 104 installed in each store from the customer terminal

The customer extracting unit 230 may extract customer information for each store. The customer extracting unit 230 may provide the customer distribution status or the customer list including the location information of the customer in the store terminal. In this case, the customer extracting unit 230 may be present around the other stores, and may provide the customer distribution status or the customer list of the store to the corresponding store terminal.

On the other hand, the beacon promotion application is installed in the store terminal, and the customer distribution status of the real time store can be inquired through the beacon promotion application. The beacon promotion application may be divided into a customer and a store owner.

The store extracting unit 240 can select at least one store if there are a plurality of stores that desire to provide their own store promotion information. For example, the plurality of stores can participate in the promotion information providing bid, and at least one store can be selected based on the bid information.

The transmission unit 250 may transmit the promotion information of the specific store desired to perform the promotion to the customer terminal of the specific store.

The control unit 260 may control the overall operation of the database 210, the receiving unit 220, the customer extracting unit 230, the store selection unit 240, and the transmission unit 250, and may be implemented as a hardware processor.

3 is a flowchart illustrating a method of providing promotion information according to an embodiment of the present invention.

The control unit 260 may maintain the database 210 in which the CRM information is stored (S310). The CRM information may include customer information for each store. The CRM information may be updated on a predetermined cycle or in real time.

The receiving unit 220 can receive the response information of a plurality of beacons 101 to 104 and beacons in the beacon network from the customer terminals currently located within the communication radius of the plurality of beacons 101 to 104 (S320). The response information of the beacon may include identification information of the beacon and terminal identification information of the customer located within the communication radius of the beacon. The identification information of the customer terminal may include a serial number of the terminal, a telephone number of the terminal, a serial number of the chip mounted on the terminal, and the like.

The customer extracting unit 230 may compare the received beacon response information with pre-stored customer information to extract customer information for each store located within the communication radius of each beacon 101 to 104 at step S330. The customer extracting unit 230 can provide the real-time distribution status of the customer group currently located in the communication radius of each of the beacons 101 to 104. The distribution status of the real-time customer group may include customer information per store.

For example, the customer extracting unit 230 extracts the number of customer terminals in the beacon communication radius of the beacon 101 using the received beacon response information and pre-stored customer information, It is possible to know whether or not the terminal is a customer terminal.

The customer extracting unit 230 may inquire whether or not to perform the promotion by transmitting the customer information of the store extracted at the store terminal of the store (S340). The customer information of the store may be in the form of a customer list.

4 shows an example of a customer list generated by the promotional information providing method according to an embodiment of the present invention.

As shown, the customer list 400 is a customer list of store A, The list 400 includes customer information of the store A located in the vicinity of the other stores.

5 shows an example of another customer list generated by the promotional information providing method according to the embodiment of the present invention.

As shown, the customer list 500 is a customer list of store A, In the list 500, customer information may be classified by distance based on the store A.

In addition, the store A terminal that has received the list 500 may modify the distance information to be promoted and transmit the modified distance information to the promotion information providing apparatus 200 to receive the new distance-based customer list again have. The distance information for performing the promotion may be selected through the movement of the cursor 511 displayed on the distance control bar 510. The distance information to be promoted may be information that can be selected by the store terminal and may include a maximum distance for performing promotion based on the store. For certain promotions, distance information to be promoted through the store terminal may be selected because it is not very effective for customers who are too far away from the store.

The promotion information providing apparatus 200 may receive a promotion execution intention from the store terminal of the store A (S350). The promotional intention may be an intention to perform a promotion for all the customers included in the received list, or a physician who promotes only the selected customers included in the ordered list (for example, only customers of the highest grade) .

Meanwhile, according to an embodiment of the present invention, when there are a plurality of stores to which the promotional information intention is transmitted, the promotion information providing apparatus 200 can select a specific store among the stores (S360).

For example, when there are a plurality of stores for which the intention to perform the promotion is transmitted, the promotion information providing device 200 receives bids for providing promotion information for each of the plurality of store terminals, and receives the bid information (e.g., bid price) A specific store may be selected.

The promotion information providing apparatus 200 can transmit the selected promotion information of the specific store to the customer terminal of the specific store (S370). The promotion information providing apparatus 200 can directly transmit the promotion information of the specific store to the customer terminal of the specific store.

Also, the promotion information providing apparatus 200 can transmit the beacon within a beacon radius of a customer terminal of a specific store. Then, the beacon can transmit the promotion information of the specific store to the customer terminal of the specific store through beacon communication.

When the promotion information of a specific store is transmitted through the beacon, the location of the customer can be clearly identified and transmitted.

On the other hand, when the promotion information is directly transmitted to the customer terminal by the push method, the push key must be provided. However, in the case of transmitting the promotion information to the customer terminal through the beacon, the push key is not necessary.

The promotion information providing apparatus 200 may use the promotional information stored in advance, or may receive the promotion information in real time from the store terminal.

Meanwhile, the promotion information providing apparatus 200 may receive the promotion use information from the customer terminal or the store terminal (S380). The promotion use information may include visit information (including time information) of the store, product purchase information of the store, response time information, and the like as the information that the customer responded to according to the provided promotional information.

The promotion information providing apparatus 200 can update the CRM information by reflecting the received promotion promotion information in the CRM information (S390).

As described above, according to the embodiment of the present invention, the communication radius of the beacon can be substantially extended through the beacon network to provide the promotion information.

According to an embodiment of the present invention, a customer located outside the communication radius of the beacon installed in the store can be clearly identified, and the promotion information of the store can be provided.

The above-described promotional information providing method may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable recording medium. At this time, the computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. On the other hand, the program instructions recorded on the recording medium may be specially designed and configured for the present invention, and may be generally known to those skilled in the computer software related fields.

The computer-readable recording medium includes a magnetic recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical medium such as a CD-ROM and a DVD, a magnetic disk such as a floppy disk, A hard disk drive, a magneto-optical medium, and a memory device such as a ROM, a RAM, a flash memory, and a solid state drive (SSD).

The recording medium may be a transmission medium, such as a light or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a data structure, and the like.

The program instructions also include machine language code, such as those generated by the compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

The method and apparatus for providing promotional information using the beacon network and the CRM information described above can be applied to the configuration and method of the embodiments described above in a limited manner, All or a part of the above-described elements may be selectively combined.

101 ~ 104: Beacon
200: Promotion information providing device
210: Database
220:
230: customer extracting unit
240: store extracting unit
250:
260:

Claims (14)

A method for providing promotional information using beacon network and CRM information,
Maintaining a database in which CRM information including customer information per store is stored;
The method comprising: receiving response information of a first beacon including terminal identification information of a first customer group and identification information of a first beacon installed in a first store, Means the terminal identification information of the customer currently located within the radius;
Receiving response information of a second beacon including terminal identification information of a second customer group and identification information of a second beacon installed in a second store, Means the terminal identification information of the customer currently located within the communication radius of the two beacons;
Comparing the response information of the received first beacon and the response information of the second beacon with the stored customer information to extract a customer of the first store from the second customer group; And
And transmitting the promotional information of the first store to the extracted customer terminal. The method of claim 1, wherein the step of transmitting the promotion information comprises:
Transmitting promotion information of the first store to the second beacon; And
And transmitting the promotional information of the first store received by the second beacon to the extracted customer's terminal through beacon communication. The method of claim 1, wherein the promotional information providing method comprises:
Transmitting a customer list of the extracted customer of the first store to a first store terminal; And
Further comprising the step of receiving the promotion intention from the first store terminal. The method according to claim 1,
Wherein the first store includes a plurality of different stores, the first beacons are installed corresponding to the plurality of stores,
The step of transmitting the promotion information of the first store
Selecting a specific store among the plurality of different stores; And
And selecting and transmitting the selected promotional information of the specific store to only the customer terminal of the selected specific store among the extracted customers. 5. The method of claim 4, wherein the step of selecting the particular store
Receiving bid information for a promotion from each of the plurality of store terminals; And
And selecting the specific store based on the received bidding information. The method of claim 1, wherein the promotional information providing method comprises:
Receiving promotional usage information; And
And reflecting the received promotion promotion information to the CRM information. The method of claim 3, wherein the promotional information providing method comprises:
Receiving distance information for performing a promotion from the first store terminal; And
And generating the customer list in consideration of the received distance information. An apparatus for providing promotional information using beacon network and CRM information,
A database storing CRM information including customer information per store;
The first beacon identification information of the first customer group and the identification information of the first beacon installed in the first store, and the second beacon identification information of the second customer group and the second beacon Wherein the terminal identification information of the first customer group means the terminal identification information of the customer currently located within the communication radius of the first beacon and the second beacon identification information of the second customer, The information on the customer group means the terminal identification information of the customer located in the communication radius of the second beacon installed in the second store; And
A customer extracting unit for comparing the response information of the received first beacon and the response information of the second beacon with the stored customer information to extract a customer of the first store from the second customer group;
A transmission unit for transmitting the promotion information of the first store to the extracted customer's terminal; And
And a control unit for controlling the database, the reception unit, the customer extraction unit, and the transmission unit. 9. The apparatus of claim 8, wherein the transmitting unit
And transmits the promotion information of the first store to the second beacon. 9. The method of claim 8,
Wherein the customer extracting unit generates a customer list for the extracted customer of the first store,
The transmitting unit transmits the customer list to the first store terminal,
Wherein the receiving unit receives the promotion intention from the first store terminal. 9. The method of claim 8,
The promotional information providing apparatus may further include a store selection unit,
Wherein the first store includes a plurality of different stores, the first beacons are installed corresponding to the plurality of stores,
Wherein the store selection unit selects a specific store among the plurality of different stores,
Wherein the transmission unit selectively transmits the selected promotional information of the specific store to the customer terminal of the selected specific store among the extracted customers. 12. The method of claim 11,
Wherein the receiving unit receives bidding information for each promotion from the plurality of store terminals,
Wherein the store selection unit selects the specific store based on the received bidding information. 9. The method of claim 8,
The receiving unit receives the promotion use information,
Wherein the control unit reflects the received promotional use information in the CRM information. 11. The method of claim 10,
Wherein the receiving unit receives the distance information for performing the promotion from the first store terminal,
Wherein the customer extracting unit generates the customer list in consideration of the received distance information.
KR1020150151523A 2015-10-30 2015-10-30 Method and apparatus for providing promotion information using beacon network and crm information KR101785967B1 (en)

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