KR20170015448A - Method for Beauty Curation Commerce - Google Patents

Abstract

The present invention relates to a method for customized recommendation and sale of cosmetics, and particularly, to a method for customized recommendation and sale of cosmetics using skin characteristics, a cosmetic taste code and product evaluation, which reduces opportunity cost of a person searching for cosmetics, helps with an easy, reasonable and quick choice, enables win-win benefit to a cosmetic company as well as the person, and samples right targets to contribute to reduction of advertising costs of a vendor. To this end, the present invention provides a method for customized recommendation and sale of cosmetics using skin characteristics, a cosmetic taste code and product evaluation, the method comprising: a terminal of a user connecting to an operation server to download and install a drive program, and inputting at least one piece of information of the user, including evaluation information of a product used, among a skin type, skin-related worries and the evaluation information of the product used; the operation server analyzing the inputted information so as to generate a skin ID composed of a combination of at least one code, including a cosmetic oil level preference code, among a skin type code, a sensitivity code, an acne status code and the cosmetic oil level preference code; and the operation server recommending, to the user terminal, cosmetics which are in accordance with the skin ID and the evaluation of the product used.

Description

{Method for Beauty Curation Commerce} [0001] The present invention relates to a method for recommending and selling cosmetics using skin characteristics, cosmetic taste code,

The present invention relates to a personalized recommendation and sales method for cosmetics, and more particularly, to a cosmetics searcher capable of reducing the opportunity cost of a cosmetics searcher, facilitating quick, rational and quick selection, And a method of recommending and selling cosmetics using the product evaluation.

General beauty programs do not take into consideration the age, skin type, characteristics, and taste of each person when recommending cosmetics, and they are searching for relevant blogs or product reviews for their own cosmetics.

However, it is almost impossible to find blogs that match my age, skin type, characteristics, and preferences, and they are structured to have extremely subjective and uncomfortable product search structures that are different from my situation when searching for products.

Also, since I am not a skin expert, I often choose cosmetics because I do not know about my own skin.

On the other hand, as a conventional technique, a cosmetic recommendation method has been developed (Korean Patent Laid-open Publication No. 10-2014-0077322) in which a makeup result applied in a simulation program can be directly applied to a face.

The method of recommending cosmetics includes extracting spectral information and category information of a selected cosmetics, selecting cosmetics having spectral information similar to the selected cosmetics in the same category as the selected cosmetics category, and providing information on the selected cosmetics .

However, the method of recommending cosmetics has a problem in that it is not provided with a recommendation list of cosmetics which reflects the skin type, characteristics, or taste of each user, merely confirming the makeup result with a simulation program and recommending the product.

Korean Patent Publication No. 10-2014-0077322 (Apr. 24, 2014)

The present invention has been proposed in order to solve the problems of the prior art as described above, and it is an object of the present invention to provide a skin care cosmetic product, which is suitable for the user through a skin ID given a skin ID considering individual age, skin type, Provides a personalized recommendation and sales method of cosmetics using cosmetic taste codes and product evaluations, which allows users to select cosmetics quickly and easily without having to search for related blogs or product reviews directly. It has its purpose.

In order to achieve the above object, the present invention provides a personalized recommendation and sales method for cosmetics using a skin characteristic, a cosmetic taste code, and a product evaluation according to the present invention, wherein a user terminal accesses an operation server, downloads and installs a driving program, Inputting at least one piece of user information including used product evaluation information among pieces of product evaluation information; The operation server analyzes the input information to generate a skin ID consisting of at least one combination of the code including a skin type code, a sensitivity code, an acne status code, and an oil level preference code among cosmetic oil level preference codes; And recommending the cosmetic to the user terminal in accordance with the skin ID and the used product evaluation by the operation server.

Here, the skin ID includes an oil level preference code.

In addition, the operation server may include a function of a product, a recommended skin type, a formulation, a characteristic of a raw material, a manufacturing method, a number of included components and characteristics of each component specified by a manufacturer, evaluation of a user group having a high user- And provides the user terminal with a fitness for each product calculated by a score according to one or more information selected from skin characteristics and taste information obtained from the user's product evaluation.

In addition, the operating server analyzes the similarity value of the skin ID between users and provides the used product evaluation information of the other user terminals to the user terminal.

In this case, the similarity value of the skin ID is given according to the skin ID of the user, the history of the product used, and the product evaluation history.

The operation server may further include a step of extracting a product characteristic based on the used product evaluation information input by the user terminal, and the extracting of the product characteristic may include extracting a component related to the negative evaluation of the user terminal The method comprising the steps of:

The cosmetic customized recommendation and sales method using the skin characteristic, the cosmetic taste code and the product evaluation of the present invention having the above-described structure has the following beneficial effects.

First, by grasping the user's skin characteristics, skin anxiety, and taste for cosmetics, a code combination of SKIN ID was given, and the evaluation of the used cosmetics was input, and the user reacted negatively I will.

Second, it grasps the specific characteristics of cosmetics such as price, brand, and function, calculates the fitness according to the possibility of each cosmetics to the user's skin and probability of occurrence of troubles, and recommends cosmetics with high suitability to facilitate selection of cosmetics.

Third, through the similarity level between users, it is possible to select the product reviews of those who have the most similar skin characteristics and cosmetics preferences, thereby reducing the opportunity cost of users and assisting in the most reasonable and convenient purchasing.

Fourth, we provide skin care consulting based on SKIN ID instead of just recommending cosmetics. We try to sample recommended products and proceed joint purchase.

1 is a view illustrating a process of inputting personalized recommendation and sales method of cosmetics using skin characteristics, cosmetic taste code and product evaluation according to the present invention;
2 is a screen of a user terminal displaying a skin ID by an operation server of a personalized recommendation and sales method of cosmetics according to the present invention;
FIGS. 3 to 5 illustrate a product characteristic extraction and a cosmetic recommendation step of the cosmetics customized recommending and selling method according to the present invention; FIGS.
6 to 11 are views of a user terminal displaying a recommended cosmetics or the like by an operation server of the personalized recommendation and selling method of cosmetics according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present embodiment, the same names are used for the same components, and further description thereof will be omitted.

1 is a view illustrating a process of inputting personalized recommendation and sales method of cosmetics using the skin characteristics, the cosmetic taste code and the product evaluation according to the present invention.

The method for customizing and selling cosmetics using the skin characteristics, the cosmetic taste code and the product evaluation of the present invention includes a step of inputting a skin type by a user terminal, a step of generating a skin ID by a production server, .

As shown in FIG. 1, the user terminal inputs the skin type by connecting the operation server to the user terminal, downloading and installing the drive program, and inputting the skin type, skin distress, and used product evaluation information.

In this step, the user downloads and installs a driving program provided by (mobile) application through a user terminal composed of a smart device including a (tablet) PC or other mobile communication terminal, .

For example, a driving program provided in a mobile application or the like is downloaded and installed, a response to an evaluation question on a skin type is input, and a member is registered by inputting sex, age, skin type, skin anxiety, and the like.

Then, the user evaluates the used product evaluation information, that is, evaluates recently used products (good, normal, and poor), and selects and inputs reasons (oil, rash, etc.) for each item of the product evaluation.

In the step of generating a skin ID by the operation server, an operation server connected to the user terminal through a wired / wireless communication network analyzes various information input through the user terminal, and generates a skin type code, a sensitivity code and acne status code Creates a skin ID to be granted.

Here, the SKIN ID may include an oil level preference code.

Specifically, the skin ID according to an embodiment of the present invention can be expressed as "OC2 (D) -S2-A3-OL ", wherein OC2 (D) , A3 is the acne status, and OL is the classification according to the oil level preference.

That is, SKIN ID is classified into acne state code indicating the type code of the skin type, which is classified into the greasy and dry degree of the face part as below, the sensitivity code indicating how sensitive the skin reacts to the cosmetic, and the type and degree of the acne (OC2 (D) -S2-A3 in the above example) and a preference code of the level of the oiliness felt in the cosmetics, that is, a cosmetic taste part (OL in the above example) and other skin troubles.

SKIN ID = skin characteristic part (skin type + sensitivity + acne condition) + cosmetic taste part (cosmetic oil level preference) + skin trouble

FIG. 2 is a screen of a user terminal displaying a skin ID by an operation server of a personalized recommendation and sales method of cosmetics according to the present invention.

As shown in FIG. 2, the operating server may display a skin ID of a user derived by analyzing various information to the user terminal before recommending cosmetics to the user terminal.

FIGS. 3 to 5 are views showing product characteristic extraction and cosmetic recommendation steps of the personalized recommendation and sales method of cosmetics according to the present invention.

In the step of recommending cosmetics, as shown in FIG. 3 to FIG. 5, the operating server searches cosmetics corresponding to the skin ID given in the product information DB and recommends the cosmetics to the user terminal in the form of a list .

Here, the search item may be a sex, a product type, a skin type, a skin anomaly, a whole ingredient, a price range, a brand category, and the like.

At this time, the operating server is provided with the function of the product, the recommended skin type, the formulation, the characteristics of the raw material, the manufacturing method, the number of the included ingredients and the characteristics of each ingredient specified by the manufacturer, (Fitness calculated for each product) according to one or more pieces of information selected from the evaluation of the user group and the skin characteristic and the taste information obtained from the user's product evaluation.

The higher the fitness score of each product, the better the skin and cosmetic taste of the person and the lower the probability of causing a skin trouble.

Also, the operation server may analyze the degree of similarity of the skin IDs between the users and provide the used product evaluation information of the other user terminals to the user terminal.

The similarity (numerical value) of the skin IDs between the users is a numerical value indicating how the skin ID (skin ID) agreement level and the history of using or evaluating the product match (product match, evaluation match).

Similarity between users (numerical value) = Skin ID (SKIN ID) and product use and evaluation history matching level

That is, the similarity value of the skin ID is given according to the SKIN ID of each user, the history of the product used, and the product evaluation history.

Here, when the operating server recommends cosmetics, a weight is given to the users in the order of many products having the same skin type and similar purchasing ability (users with high similarity degree of skin ID) Of course.

The operation server may further include a step of extracting product characteristics based on the used product evaluation information input by the user terminal (step 1 of extracting product characteristics) as shown in FIG.

At this stage, the product information is manually tagged from the cosmetics manufacturer's homepage to collect the product information database and various product characteristics such as price, brand category, product type, all ingredients, presence of functional certification, efficacy, Respectively.

In addition, as shown in FIG. 5, the step of extracting the product characteristic may include a step of extracting a component related to a negative evaluation of the product used by the user terminal (step 2 of extracting the product characteristic) .

In this step, the component information of each product is collected from the public DB, and the matching component related to the negative evaluation (oil, rash, etc.) of the user is extracted from the whole component information.

6 to 11 are views of a user terminal displaying a recommended cosmetics or the like by an operation server of the personalized recommendation and selling method of cosmetics according to the present invention.

As described above, according to the present invention, once a member is registered, a user terminal such as a smart phone can be used as shown in FIG. 6 to check cosmetics suitable for my taste and skin type.

In other words, even if the season and the age of the user change with only one subscription, you can get a variety of new products that fit your skin.

As shown in FIG. 7, there is no need to search for a product review (product review) as a final criterion for purchasing a cosmetic product, and it is easy to find a product review made by a user having similar taste, age, and skin characteristics .

In other words, you do not have to wander the sea of the portal site in search of the product reviews written by a person who has the same skin type, skin trouble, age and product taste.

At this time, if the operating server has already known products, it is preferable to provide the user terminal with the convenience of viewing product reviews written by users having similar skin IDs without moving to the detail page.

Also, as shown in FIG. 8, the operation server can provide similar user statistical information to the user terminal to help the user himself / herself about the recommended product.

For example, a user can display a recommendation reason such as "LOADSHOP brand preferred by user, KRW 30,000 ~ KRW 50,000, whitening function, gel type, oil-free product ", and LIKE button To display the number of skin type users like myself in the wishlist, and to display results of product reviews similar to those of my users.

In addition, as shown in FIG. 9, the operation server can provide the user terminal with product preference statistics and product reviews of users having similar product information and skin ID (SKIN ID) so that they can verify themselves.

At this time, the user terminal displays all the components of the product, provides useful and harmful component information, and the user can know the similarity of the similar users who left the article review through the SKIN ID.

Also, as shown in FIG. 10, the operation server displays, to the user having a skin ID similar to the user, a product rank most frequently received the most popular product nowadays, that is, "good" can do.

Also, as shown in FIG. 11, the operating server allows the user to click on the "buy wish = wish list" button through self-verification to proceed with the demand-based joint purchase through it. It is preferable to deliver the alarm information to the main page and provide the detailed product information on the main page. This allows the user to purchase the cosmetics that are perfect for me at a low cost through joint purchase.

It will be apparent to those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or scope of the invention as defined in the appended claims. It is self-evident to those who have.

Therefore, the above-described embodiments are to be considered as illustrative rather than restrictive, and the present invention is not limited to the above description, but may be modified within the scope of the appended claims and equivalents thereof.

Claims (1)

The user terminal accesses an operation server, downloads and installs a driving program, and inputs at least one piece of user information including used product evaluation information among skin type, skin distress, or used product evaluation information;
The operation server analyzes the input information to generate a skin ID consisting of at least one combination of the code including a skin type code, a sensitivity code, an acne status code, and an oil level preference code among cosmetic oil level preference codes; And
And recommending a cosmetic product conforming to the skin identification and the product evaluation to the user terminal by the operation server. The cosmetic product recommendation and sales method using the cosmetic product code and product evaluation.

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