KR20170007893A

KR20170007893A - IT Convergence Platform overseas service model with Korean Star

Info

Publication number: KR20170007893A
Application number: KR1020150098871A
Authority: KR
Inventors: 김덕용
Original assignee: 챔버아트 주식회사
Priority date: 2015-07-13
Filing date: 2015-07-13
Publication date: 2017-01-23

Abstract

In order to develop an IT convergence type platform platform service model using Hallyu Star, the effort to promote Korean sales and overseas market through marketing using Hallyu Star for many years has been conducted by small and medium-sized manufacturers and entertainment companies, government agencies (Ministry of Commerce, Etc.), but there were many difficulties in deriving the results. One of the biggest reasons was the lack of trust between manufacturers and entertainment companies. In other words, there was no system that guarantees transparency in fairly dividing profit (sales) of final product. Therefore, we develop a service network system based on sales check IT solution that both parties can do real-time sales confirmation. In addition, IT convergence type overseas which combines low-cost Hallyu star royalty fee contract technology by maintaining close relationship with entertainment company And developed a platform service model.

Description

{IT Convergence Platform Overseas Service Model with Korean Star}

The present invention is designed to contribute to domestic market sales and export increase of domestic SMEs through the combination of convergence marketing, sales and distribution verification IT solutions that combine Hallyu star by world countries.

IT convergence Overseas marketing platform service algorithm design

Developed a Web-based sales inventory management system, developed a system design that real-time interworking with the sales records of each sales department and the production history system of the manufacturer and share the trust data between the manufacturer and the license supplier in real time, We are aiming.

Constructed Hallyu star data library

Hanryu Star codes and manages Hanryu stars by major agencies into major and minor categories, and codes the products based on the star into small categories to build a module and database that systematically manages production and sales histories of manufacturing products and sales products by period.

Platform functional element SW development and web design development

WEB-based sales production inventory management program development. A production management module, a sales management module, an inventory management module, a vendor management module, an entertainment company and an agency company entertainer management module, a product management module, a production and sales statistics module for each period, , Sales ledger image view module by period. Develop license fee management module between manufacturers and entertainment companies by product.

Development of Sales / Distribution Verification Algorithm

The product lot management and license production count numbers are managed in connection with the production code of the product, and the code is automatically recognized (barcode, RFID method) in the sales ledger at the time of sale, Consistently manages the code to ensure the reliability of product manufacturing and sales data. The sales profit data, which is reliable, and the distribution of revenue profit among each company are managed based on the license fee contracted between the manufacturer and the entertainment company per product.

Development of Interactive API for entertainment company

Due to the development of JSON-based WEB program, a sales and production inventory management system is independently assigned to each manufacturer and each entertainment company separately for each inquiry and management authority, and a program is developed so that the same data and system usage can be used independently . If you want to integrate with an entertainment company's ERP system, you can provide an API module.

For many years, efforts to pursue Korean sales and advance into overseas markets through marketing using Hallyu star have been through small and medium-sized manufacturers, entertainment companies, and government agencies (Ministry of Commerce, Industry, and Energy). One of the biggest reasons was the lack of trust between manufacturers and entertainment companies. In other words, there was no system that guaranteed transparency to fairly distribute the sales volume (sales) of the final product. We have developed a service network system based on sales check IT solution that both parties can check real time sales. I think it is a way to solve the barriers to entry into overseas markets by combining the contracts for royalty payments for low-priced Korean stars with the maintenance of close ties with entertainment companies.

As a result, we are trying to solve the problem through the service business model based on the Hallyu Star affiliate sales check IT solution that both parties can check real-time sales.

Technological Impact

With the acquisition of the global intellectual property rights of technology development technology of IT convergence type overseas advance platform using Hallyu star, Korea will be able to lead the international convergence service technology of the world by suggesting international standardization of service model manufacturing technology. And as service technology develops, other small and medium-sized companies' products are also in the direction of developing Korean Wave products.

Impact of economic and industrial aspects

(A) Import substitution effect

It is a reality now that almost all products such as souvenirs purchased by foreign tourists in Korea are made in China. It is not an exaggeration to say that it is all models such as national treasure relics, dolls representing Korea. It will work to suppress imports of low-priced overseas products (encroachment of domestic market) by applying Hallyu star, which became a contract for portrait rights, to a product and attaching a hologram to check the activation.

(B) Cost savings

We will save hundreds of billions of won in overseas marketing expenses by providing costly royalties and rights that are difficult to approach to small and medium sized manufacturers who want to use Korean stars as advertising models.

(C) Increase in exports

As shown in the example of Chambers Art (Star Puzzle), as the export increase of about 6 billion won in 5 years is predicted, even if 100 beneficiaries of the support project are calculated, only 600 billion won can be exported.

Exports increase (estimate) for the next five years: Based on "Star Puzzle" by Chamber Art Co., Ltd.

(D) Job creation effect

As shown in the example of the Chamber Art (Star Puzzle) below, it is possible to create about 17 people / 400 million wages in 5 years, and about 100 people in the small and medium sized companies can expect about 1,700 jobs / 40 billion won.

Employment growth effect for the next five years (estimated): Based on "Star Puzzle" Chambers Art Co., Ltd.

The ripple effect of social aspect

(A) By selling Korean genuine products to domestic companies, which have been suffering from low cost products such as China and Southeast Asia, they can make proper profit at fair prices, thereby contributing to trade enhancement and sales increase.

(B) It will play a role in increasing employment and strengthening the competitiveness of domestic manufacturers.

[Figure 1] Utilization of Korean Wave stars

Develop distribution distribution verification solution between manufacturing vendor and license vendor

[Embodiment 1] The license supplier inputs and applies the license providing quantity to be supplied to the manufacturer to the system.

[Embodiment 2] The manufacturer manufactures and distributes license-supplier-specific, period-by-license according to the authorized license amount through the manufacturing facility production system linked with the sales distribution verification system.

[Embodiment 3] A product produced by an authorized system is supplied to a seller. At this time, the quantity of goods provided for each seller is managed by a code through a sales distribution verification system, and the goods are distributed after inputting a product supply ledger. (Input method is barcode or RFID method)

[Embodiment 4] The seller performs a goods receipt procedure to the sales distribution verification system through the barcode for the supplied goods and the quantity information for the goods receipt. In this case, the manufacturer compares the code assigned to the seller to determine the suitability of the product, the quantity, and the seller, and performs a product return procedure to the manufacturer in the event of discrepancy.

[Embodiment 5] When the seller properly sells the goods, the seller inputs the date and time of sale, the selling price and the quantity information to the sales distribution system, and outputs the image scan data after outputting the sales ledger. (Input method is barcode or RFID method)

[Embodiment 6] The manufacturer and the license supplier real-time share and manage the sales data and the sales ledger registered by the seller.

In order to effectively and maximize the linkage between Korean Wave stars and corporate products, it is necessary to make close coordination with star entertainment companies.

[Embodiment 1] It is necessary to be able to participate in business through payment of a realistic cost of a small-sized manufacturer (royalties fee: guarantee).

Verification of sales that entertainment companies and small and medium manufacturers can share

When combined with IT solution and star-rating contract, convergence marketing service based on trust is built.

10: Entertainment
20: Large Enterprise
30: SMEs
40: Sales check IT solution

Claims

Service business model through combination of convergence marketing (star rating contract), selling and distribution verification IT solution, which combines Hallyu star by world countries.

The method according to claim 1,
In order to develop the sales / distribution verification algorithm, the product lot management and license production count number are managed in connection with the production code of the corresponding product, and the corresponding code is recognized (bar code, RFID method) , And the product codes of the manufacturing-supply-sale stage are consistently managed to secure the reliability of the product manufacturing and sales data. The sales profit data, which is reliable, and the profit distribution of each company are managed based on the license fee contracted between the manufacturer and the entertainment company. (Management and inquiry of profit profit distribution by period, product)

The method according to claim 1,
The web server comprises:
Platform functional element Based on SW development and web design development, WEB based sales production inventory management program development basis. A production management module, a sales management module, an inventory management module, a vendor management module, an entertainment company and an agency company entertainer management module, a product management module, a production and sales statistics module for each period, , A sales ledger image view module for each period, and a license fee management module between the manufacturer and entertainment companies for each product.

The method according to claim 1,
Due to JSON-based WEB program development in the development of interoperability API, it is possible to independently assign the sales and production inventory management system to each manufacturer and each entertainment company separately for each module, and to use the same data and system independently To develop the program so that it can be used. If you want to integrate with an entertainment company's ERP system, provide an API module.