KR20160149484A - Call is incoming, outgoing screen to take advantage of the revenue-generating advertising application - Google Patents

Abstract

The present invention posts advertisement on a screen of receiving and making a call so as to increase advertisement recognition ratio of a user, and supplies reward for searching for advertisement information so as to induce continuous interest. Thereby, the present invention can generate a new profit creation model of an advertiser, the user and a mediator.

Description

{CALL IS INCOMING, OUTGOING SCREEN TO TAKE ADVANTAGE OF THE REVENUE-GENERATING ADVERTISING APPLICATION}

This BM patent relates to a method of monetization using an application that places advertisements on the phone call and call screen, watches the ads displayed, or gives a certain reward to the user's actions to get specific information about the ad All.

Interest in smartphone-based advertising and technology is evolving into various forms. This is a general form that is implemented in various application forms. Most of the existing advertisement applications in the existing smart phone are applications that are executed and expressed in a one-way manner regardless of the user's situation and emotion.

There have been developed methods for displaying advertisements at the time of call origination, reception, and termination. However, advertisements that are viewed when a call is made or received do not have the form of an advertisement that can be moved to a place where more specific information is desired to be displayed.

In addition, there is no advanced business model for a method of paying a user a reward for accessing specific advertisement information according to advertisement viewing or advertising, and there is a problem that appeal of the advertisement is not appealed to the user. Even if the model has a reward or compensation policy, it is designed to pay compensation differently according to the exposure time of the advertisement, and the actual utilization of reward compensation is low.

The present invention has been made to solve the above-mentioned problems of the related art, and it is an object of the present invention to provide an application for causing an interest in a user by displaying an advertisement on a call reception / To create a new business model by developing a reward system that works with Internet sites and widget programs.

According to an aspect of the present invention, there is provided a method of generating a revenue using a call receiving /

And is formed in the form of a user interface (UI) in a smart phone, that is, an application form. Phone call, and telephone reception to activate the already set advertisement and expose it to the user. At this time, the user may stop watching the simple advertisement, and if the user desires more specific information about the advertisement, the advertisement hold function is activated

And activates information about the advertisement automatically after the end of the call.

In order to maximize the effectiveness of the advertisement, it is necessary to make a difference in the rewards provided to the users during the above process (simple advertisement viewing and hold function activation differential rewards), and then the Internet portal site and the local program Widget program) and can easily use the reward can be achieved by building a system.

At this time, the initial user subscription information should include interoperability between the platforms by the management server. In other words, smartphone application, portal site, and widget program should be configured as the same account, and the execution behavior for each platform should be managed in an integrated manner to enhance the convenience of using the user reward.

It should also include establishing an objective evaluation index for the advertisement by calculating the frequency of exposure of each advertisement as well as the evaluation period of individual users, and constructing a system that allows other users to view the advertisement irrespective of whether or not the advertisement is browsed.

According to the present invention, the advertisements are exposed at the time of call origination and reception, which is usually a pointless time period, so that the user can attain a time zone of high concentration. This is advantageous in that the advertisement is recognized by the users substantially and the effect of the recognition of the advertisement of the existing advertisement application can be expected to be improved.

In addition, the reward system linked with the Internet portal site and the widget program has the advantage of attracting the user to the advertisement, thereby creating the effect of ultimately achieving the goal of the advertisement, that is, real consumption. have.

Therefore, the limitations of the business model with only one-sided advertisement exposure are overcome by the merit of advertising and receiving the reward in the telephone receiving and sending screen, and the limitation is overcome. The new business model, which combines smartphone apps, portal sites, and local programs from use to use, is effective.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram illustrating a connection between a platform in which a reward is provided according to an advertisement viewing through a telephone call origination screen advertisement application and a platform in which a reward is used. FIG.
2 is a flowchart illustrating a method of providing a reward according to an installation of a smartphone app and an advertisement reading according to the present invention.

Hereinafter, the present invention will be described with reference to the accompanying drawings.

It is to be understood, however, that the embodiments described below are only for explanation of the embodiments of the present invention so that those skilled in the art can easily carry out the invention, It does not matter.

In order to clearly illustrate the present invention, portions which are not related to the description have been omitted, and like reference numerals have been assigned to similar portions throughout the specification.

Throughout the specification and claims, when a section includes a constituent, it is intended that the inclusion of the other constituent (s) does not exclude other elements unless specifically stated otherwise.

FIG. 1 is a diagram illustrating a connection between each platform in which a reward is provided according to an advertisement viewing through a phone call origination screen advertisement application according to the present invention, and a reward is used.

1, the server 400 provides the advertisement service of the advertiser 200 through the wireless network to the call origination screen advertisement reward system.

At this time, the wireless network includes a mobile communication network such as 3G, 4G network as well as the Internet network, and smart phones play various data, messages and advertisements received from the server 400 through a network or display them on the screen.

The application needs to be installed on the smartphone of each of the caller and the recipient to maximize the effect of the phone call origination screen advertisement application.

The phone caller 300 and the caller 500 installed with the application are compensated for the reward according to the screen advertisement displayed at the time of making and receiving a call and if they want more detailed information of the advertisement, You can use the HOLD key to get more detailed information after the phone call ends.

The reward to be given to such an advertisement viewing or the like is collectively managed by the management server 400. The telephone call sender 300 requests the server 400 to use the provided reward. Accordingly, the server 400 requests the advertiser 200 to use the settled reward, and the advertiser 200 executes the application content of the requested user.

FIG. 2 is a flowchart illustrating a method of providing rewards according to an app install and an advertisement reading in a smartphone according to the present invention.

2, the server 400 provides basic information about the smartphone application to the user, and the user determines whether to install the smartphone application (S420)

If a smartphone app is installed, an installation reward is provided (S430), and the advertisement is posted on the phone call / reception screen. A basic reward according to the advertisement viewing is provided (S440), and a function of receiving more detailed information about the advertisement after the end of the call, that is, whether to activate the HOLD function, is determined. (S450)

A reward according to the activation of the HOLD function is provided (S460), and an additional reward according to the addition selection of each product (CPM, CPC, CPA, CPI, CPL) is provided (S470 to S472)

The user calculates the reward accumulated by the user and provides the reward to the user so that the reward can be confirmed by the user and requests the server 400 to use the reward based on the received information (S480 to S490)

The details of each product are as follows.

CPC (Cost Per Click) CPC (Cost Per Click) CPC (Cost Per Mille) Admission to the CPC (Cost Per Click) , A reward system for the installation of a specific program after CPI (Cost Per Install) advertisement viewing, and a reward system for describing the evaluation of the advertisement after viewing CPL (Cost Per Like) advertisement .

According to the conventional business model, only the screen advertisement is watched only when the call is received, and thus it is difficult to contribute to maximizing the advertising effect.

In order to improve this, in the present invention, the HOLD function for providing more detailed advertisement information after the call termination is activated in the telephone call origination screen, thereby generating secondary and tertiary power for not only simple advertisement viewing but also contributing to maximization of advertisement effect .

In the above description, the expression "server" is used. However, in a distributed computing environment, it is common to divide a function or a load into a plurality of servers for processing. Therefore, a "server" does not necessarily refer to a single hardware component, And < / RTI >

In the above description, the term network or wired / wireless communication network is used, but the network and the wired / wireless communication network include a Wi-fi network, a data communication network, an intranet, a VPN, and a mobile communication network.

While the present invention has been described with reference to the accompanying drawings and embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. will be. Accordingly, the scope of the present invention should be determined only by the technical idea of the appended claims, and is not limited to the above embodiments.

200: Advertiser
300: Phone call
400: management server
500: Receive phone

Claims (1)

The method comprising the steps of activating a preset advertisement and exposing the application to a user when the application installed in the smart phone makes a telephone call or receiving a telephone call, activating a HOLD function in order to obtain more specific information from the user, Revenue generating system and method of advertisers, users, and brokers that are designed to manage the rewards and link them to the reward portal site and local program
1. System that creates and manages screen ads for call origination and reception by adding applications with HOLD function.
2. A system for managing rewards acquired using the application.

3. A system that manages the acquired rewards in conjunction with portal sites and local programs.

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