KR20160140134A - The outdoor advertisement system and the method thereof - Google Patents
The outdoor advertisement system and the method thereof Download PDFInfo
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- KR20160140134A KR20160140134A KR1020150076342A KR20150076342A KR20160140134A KR 20160140134 A KR20160140134 A KR 20160140134A KR 1020150076342 A KR1020150076342 A KR 1020150076342A KR 20150076342 A KR20150076342 A KR 20150076342A KR 20160140134 A KR20160140134 A KR 20160140134A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
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- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
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Abstract
The present invention relates to an outdoor advertisement system and a method thereof, and more particularly, to an outdoor advertisement system and a method thereof for displaying advertisement contents according to a preference determined using a peripheral image and a face recognition algorithm of an outdoor advertisement apparatus. The outdoor advertisement system according to the present invention is an outdoor advertisement system including at least one outdoor advertisement apparatus and a central server for managing the outdoor advertisement apparatus, wherein the outdoor advertisement apparatus comprises: a storage unit storing one or more advertisement contents; A display unit for displaying advertisement contents stored in the storage unit; A camera unit for photographing a front image of the display unit; A detecting unit for detecting the number of people staring at the display unit and the time of gaze by performing a face recognition algorithm on the image photographed by the camera unit; A control unit for generating preference data for each advertisement content from detection results of the detection unit; And a communication unit for transmitting the preference data generated by the control unit to a central server and receiving information on display of the advertisement contents and the advertisement contents, wherein the central server receives preference data from the communication unit included in the outdoor advertisement apparatus, And determines the display time and frequency of the advertisement content and the advertisement content to be displayed through the outdoor advertisement device using the preference data, and transmits the advertisement content to the communication unit. According to the present invention, the preference degree is determined according to the number of candidates for the advertisement content to be displayed and the time of the examination, and the display time and the number of the advertisement content can be determined according to the preference. Therefore, according to the present invention, it is possible to reflect the preference of the people who are in contact with the advertisement contents and to maximize the advertisement effect.
Description
The present invention relates to an outdoor advertisement system and a method thereof, and more particularly, to an outdoor advertisement system and a method thereof for displaying advertisement contents according to a preference determined using a peripheral image and a face recognition algorithm of an outdoor advertisement apparatus.
Recently, the form of advertising has changed in various ways with the development of communication and electronic technology. Among various types of advertisements, outdoor advertising refers to the provision of advertising media on the outer walls of a building, which is a space accessible to an unspecified number of people or easily accessible by passers-by, and provides advertisements through advertising media. In particular, outdoor advertising is being used as a useful advertising tool in areas with a large population. Korean Unexamined Patent Application Publication No. 2011-0032163 (outdoor advertisement apparatus and outdoor advertisement method) is disclosed as such conventional art.
Outdoor advertising has the advantage of delivering advertisements to an unspecified number of people, but there is also a disadvantage in that the effectiveness of the advertisement delivery is reduced due to the inconsistency of the people handling the advertisement. In addition, conventional outdoor advertising employs a method of simply displaying repetitive advertisements in accordance with a static program specified by an administrator. In particular, the conventional outdoor advertisement has a limitation in maximizing the advertisement effect because it does not immediately reflect the preference of the person who treats the advertisement.
SUMMARY OF THE INVENTION The present invention has been proposed in order to solve the above problems, and it is an object of the present invention to determine preference degree according to the number of people who take an advertisement content to be displayed and a time to take an advertisement and determine a display time and frequency of the corresponding advertisement content according to preference It is an object of the present invention to provide a possible outdoor advertising system and a method thereof.
It is another object of the present invention to provide an outdoor advertisement system and a method thereof that can provide a real-time image containing a self-image to a person passing around the outdoor advertisement apparatus, thereby attracting attention and paying attention to advertisement contents.
According to an aspect of the present invention, there is provided an outdoor advertisement system including at least one outdoor advertisement apparatus and a central server for managing the outdoor advertisement apparatus, A storage unit for storing one or more pieces of advertisement content; A display unit for displaying advertisement contents stored in the storage unit; A camera unit for photographing a front image of the display unit; A detecting unit for detecting the number of people staring at the display unit and the time of gaze by performing a face recognition algorithm on the image photographed by the camera unit; A control unit for generating preference data for each advertisement content from detection results of the detection unit; And a communication unit for transmitting the preference data generated by the control unit to a central server and receiving information on display of the advertisement contents and the advertisement contents, wherein the central server receives the preference data from the communication unit included in the outdoor advertisement apparatus, And determines the display time and frequency of the advertisement content and the advertisement content to be displayed through the outdoor advertisement device using the preference data, and transmits the determined advertisement time and frequency to the communication unit.
The control unit may continuously generate the preference data at predetermined time intervals and continuously transmit the preference data to the central server through the communication unit.
The outdoor advertising device may further include: a frame portion having a mounting groove portion on which the display portion is mounted; And a camera unit mounted on the upper front center of the frame unit.
The outdoor advertising device may include a plurality of camera units mounted on the upper side of the frame unit, and the detection unit may superimpose the images photographed by the plurality of camera units to prevent an error from occurring in the detection result have.
Also, the controller may display a real-time image captured by the camera unit for a predetermined time before displaying the advertisement content on the display unit.
The central server analyzes the preference data according to the display time and the installation location of the outdoor advertisement device, and displays the advertisement content to be displayed through the outdoor advertisement device and the display time and frequency of each advertisement content, You can decide by location.
According to another aspect of the present invention, there is provided an outdoor advertising method comprising the steps of: (a) photographing a front image of a display device; (b) performing a face recognition algorithm on the photographed image to detect the number of people staring at the display device and the time of gaze; (c) generating preference data for each advertisement content from a result of detection of the number of candidates and the time of gazing; (d) transmitting the generated preference data to a central server; (e) determining an advertisement content to be displayed through the outdoor advertisement device and a display time and frequency of each advertisement content using the preference data; (f) displaying advertisement contents according to the display time and the number of times.
In the step (d), the preference data may be continuously generated at predetermined time intervals and continuously transmitted to the central server.
Also, the step (f) may display a real-time image to be photographed for a predetermined time before displaying the advertisement contents.
In the step (e), the advertisement data to be displayed through the outdoor advertisement device and the display time and frequency of each advertisement content may be displayed on a display time basis and an outdoor advertisement It can be decided according to the installation place of the device.
According to the outdoor advertisement system and the method of the present invention, the preference degree is determined according to the number of people who take an advertisement content to be displayed and the time taken for the advertisement, and the display time and frequency of the advertisement content are determined according to the preference . Therefore, according to the present invention, it is possible to reflect the preference of the people who are in contact with the advertisement contents and to maximize the advertisement effect.
As described above, the outdoor advertisement system and method according to an embodiment of the present invention can provide a real-time image containing a self-image to a person passing around the outdoor advertisement apparatus, thereby attracting attention and paying attention to advertisement contents .
The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.
1 is a block diagram showing a configuration of a modular platform kit in which a Smart Aptool is interworked according to an embodiment of the present invention.
2 is a conceptual diagram illustrating a configuration of a modular platform kit in which a Smart Aptool is interworked according to an embodiment of the present invention.
3 is a configuration diagram of a main board and an expansion board of a modular platform kit in which a Smart Aptool is interlocked according to an embodiment of the present invention.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
FIG. 1 is a block diagram illustrating a configuration of an outdoor advertisement system according to an embodiment of the present invention, and FIG. 2 is a front view of an outdoor advertisement apparatus according to an exemplary embodiment of the present invention.
1 and 2, an outdoor advertisement system according to an embodiment of the present invention includes at least one
The
The
The image photographed by the
3 is a reference diagram for explaining a face recognition algorithm according to an embodiment of the present invention. Referring to FIG. 3, a face recognition algorithm according to an embodiment of the present invention will be described. First, a black-and-white square is superimposed on a person's face in a Haar-like feature. Then, the difference between the average of the pixel values belonging to the bright region and the average of the pixel values belonging to the dark region is obtained, threshold, it is judged that there is a Haar-like feature for the human face. The size of the rectangle formed of black and white is changed as shown in (a), (b) and (c) in FIG. 2, and accordingly, the average of the pixel values belonging to the bright region and the pixel The average of the values is changed. Although the faces of people vary, their patterns are similar, so there is no significant difference in the distribution of pixel values at a specific location, for example, the eye, in any face. Thus, the boundary value is formed at a point where there is not a large difference in the distribution.
However, there is a time-consuming problem to determine if there is Haar-like feature every time. Therefore, the result of performing the basic operation on the entire image is an integral image.
On the other hand, even if the Haar-like feature is used for inspection, an object other than a face can be mistakenly recognized as a face. Therefore, in order to increase the accuracy of face recognition, Adaboost is used, which weights each of black and white rectangles and gives more weight to more reliable values.
And the Cascaded classifier method, in which groups of several Haar-like features are raised and all the answers of the groups are unanimously passed, is rejected.
By summarizing the above, Haarcascade_frontalface_default.xml can be read to construct Haarcascade, the target image can be read, an integral image can be created, and the face can be recognized by executing the Cascaded Classifier.
The face recognition algorithm captures faces of people in the image captured by the
The detection result of the
The
As described above, the outdoor advertisement system according to an embodiment of the present invention provides a real-time image containing its own figure to a person passing around the outdoor advertisement device, thereby attracting attention and paying attention to advertisement contents.
The
The
The
As described above, according to the outdoor advertisement system according to the embodiment of the present invention, the preference degree is determined according to the number of people who take the advertisement content to be displayed and the time taken for the advertisement, and the display time and frequency of the corresponding advertisement content can be determined according to the preference have. Therefore, according to the present invention, it is possible to reflect the preferences of the people who contact the advertisement contents and to maximize the advertisement effect.
4 is a flowchart illustrating an outdoor advertisement method according to an embodiment of the present invention.
As shown in FIG. 4, the outdoor advertisement method according to an embodiment of the present invention starts with a step of shooting a front image of a display device (S 100). It is a matter of course that the advertisement contents are displayed on the display device. The reason for photographing the front side image of the display device is to determine the preference degree of each advertisement content by detecting the number of people staring at the currently displayed advertisement contents and the time taken for the advertisement.
Next, an outdoor advertisement method according to an embodiment of the present invention performs a face recognition algorithm on a photographed image to detect the number of people staring at the display device and the time of gazing (S 200).
Here, the face recognition algorithm reads Haarcascade_frontalface_default.xml to construct Haarcascade, reads the target image, creates an integral image, and then executes the cascaded classifier. In addition, the face recognition algorithm captures faces of people in the photographed image, detects the eye part from the captured face, detects the gaze direction of the people through the detected eye part, and then observes the display device Or the like. That is, the face detection unit detects a face portion of a person's face using a face recognition algorithm, and detects the number of people staring at the display device and the time taken to gaze.
Subsequently, a step of generating preference data for each advertisement content is performed from the detection result of the number of candidates and the examination time (S 300). Wherein the preference data is determined according to the detection result of the number of people staring at the display device and the staring time. For example, the preference data may be defined as a value obtained by multiplying the number of people who take the exam and the time taken for the examination.
Next, the generated preference data is transmitted to the central server (S 400). The preference data may be continuously generated at predetermined time intervals and continuously transmitted to the central server.
Next, the advertisement content to be displayed through the outdoor advertisement device and the display time and frequency of each advertisement content are determined using the preference data (S 500). Wherein the step of determining the advertisement content to be displayed and the display time and the number of times of the advertisement content includes analyzing the preference data by the display time and the installation place of the outdoor advertisement device and analyzing the advertisement content to be displayed through the outdoor advertisement device, The display time and the number of times can be determined according to the display time and the installation place of the outdoor advertisement device. In other words, the central server analyzes the preference data by the time when the advertisement contents are displayed and the place where the outdoor advertisement apparatus is installed to determine what advertisement contents are to be displayed on the outdoor advertisement apparatus installed in a specific place and how long to display the advertisement contents And how many times a day the ad content is to be displayed.
Next, the advertisement contents are displayed according to the determined display time and the number of times (S 600). Here, the image being shot in real time can be displayed for a predetermined time before displaying the advertisement contents. The display of the real-time image for a predetermined period of time before displaying the advertisement content is intended to attract attention to the advertisement contents to be displayed by curiosity to the person passing the front of the outdoor advertisement apparatus.
It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.
The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.
100: outdoor advertising device 110: storage unit
120: display unit 130: camera unit
140: Detection unit 150:
160: communication unit 170:
180: mounting groove 200: central server
Claims (10)
The outdoor advertising device comprises:
A storage unit for storing one or more pieces of advertisement content;
A display unit for displaying advertisement contents stored in the storage unit;
A camera unit for photographing a front image of the display unit;
A detecting unit for detecting the number of people staring at the display unit and the time of gaze by performing a face recognition algorithm on the image photographed by the camera unit;
A control unit for generating preference data for each advertisement content from detection results of the detection unit; And
And a communication unit for transmitting the preference data generated by the control unit to a central server and receiving information on display of advertisement contents and advertisement contents,
The central server comprises:
Receiving preference data from the communication unit included in the outdoor advertisement device and determining the display time and frequency of the advertisement content to be displayed through the outdoor advertisement device and the display time and frequency of each advertisement content using the preference data and transmitting the determination result to the communication unit Outdoor advertising system.
Wherein,
Wherein the preference data is continuously generated at predetermined time intervals and is continuously transmitted to the central server through the communication unit.
The outdoor advertising device comprises:
A frame portion having a mounting groove portion on which the display portion is mounted;
And a camera unit mounted on the upper front center of the frame unit.
The outdoor advertising device comprises:
And a plurality of camera units mounted on the upper side of the frame unit,
Wherein:
Wherein an image captured by the plurality of camera units is overlapped to prevent an error from occurring in the detection result.
Wherein,
Wherein the display unit displays the real-time image captured by the camera unit for a predetermined time before displaying the advertisement content on the display unit.
The central server comprises:
The advertisement data and the display time and frequency of the advertisement contents to be displayed through the outdoor advertisement device are determined according to the display time and the installation place of the outdoor advertisement device by analyzing the preference data by the display time and the installation place of the outdoor advertisement device Outdoor advertising system.
(b) performing a face recognition algorithm on the photographed image to detect the number of people staring at the display device and the time of gaze;
(c) generating preference data for each advertisement content from a result of detection of the number of candidates and the time of gazing;
(d) transmitting the generated preference data to a central server;
(e) determining an advertisement content to be displayed through the outdoor advertisement device and a display time and frequency of each advertisement content using the preference data;
(f) displaying the advertisement content according to the display time and the number of times.
The step (d)
Wherein the preference data is continuously generated at predetermined time intervals and is continuously transmitted to the central server.
The step (f)
Wherein the real-time image is displayed for a predetermined period of time before displaying the advertisement contents.
Wherein the step (e) includes analyzing the preference data according to the display time and the installation location of the outdoor advertisement device to display the advertisement content to be displayed through the outdoor advertisement device and the display time and frequency of each advertisement content, Wherein the outdoor advertising method comprises:
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| KR1020150076342A KR101796157B1 (en) | 2015-05-29 | 2015-05-29 | The outdoor advertisement system and the method thereof |
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| KR1020150076342A KR101796157B1 (en) | 2015-05-29 | 2015-05-29 | The outdoor advertisement system and the method thereof |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2020226290A1 (en) * | 2019-05-03 | 2020-11-12 | 삼성전자주식회사 | Display device, server, control method of display device, and control method of server |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| KR20240018734A (en) | 2022-08-02 | 2024-02-14 | 밸류애즈 주식회사 | Behavioral data ai analysis outdoor advertising method and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2020226290A1 (en) * | 2019-05-03 | 2020-11-12 | 삼성전자주식회사 | Display device, server, control method of display device, and control method of server |
| US11620674B2 (en) | 2019-05-03 | 2023-04-04 | Samsung Electronics Co., Ltd. | Display apparatus, server, method of controlling display apparatus, and method of controlling server |
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