KR20160125266A - Contens producing system - Google Patents
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- KR20160125266A KR20160125266A KR1020150056226A KR20150056226A KR20160125266A KR 20160125266 A KR20160125266 A KR 20160125266A KR 1020150056226 A KR1020150056226 A KR 1020150056226A KR 20150056226 A KR20150056226 A KR 20150056226A KR 20160125266 A KR20160125266 A KR 20160125266A
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Abstract
The present invention relates to a content providing system for providing a marketing source, comprising: an advertiser terminal of an advertiser providing goods and rewards; A mission terminal for providing mission data according to an advertiser's request; And a mission matching system for matching the request of the advertiser terminal with the mission data of the mission terminal. The mission matching system includes a mission matching unit for matching the mission of the advertiser with the missile. When the mission is completed, the mission contract department confirms the consensus between the client and the advertiser and stores the usage range of the completed mission. The mission confirmation department confirms that the mission has been completed. And a mission compensation unit
In the event that an advertiser performs a desired mission, the advertiser may be compensated for the results of the mission execution and the advertiser may be able to use the results of the mission performance within the initially agreed upon use.
Description
The present invention is a system for creating contents that enables a company to promote and market products or services in an efficient and economical way, and it makes rational and systematic cost expenditure on the contents of an existing agency or agency (management) And a system for preventing the mutual damage caused by the use of the contents created by the contract.
In the past, there was a need to take photographs or reviews of celebrities or celebrities through acquaintances or related people. This review is now a marketing source and is now becoming an important tool for promoting and marketing with bloggers and social network services (SNS).
Especially, photographs and images are emerging as important tools in reviews, and these pictures are usually used by bloggers and entertainers. Especially, when blogger is used, it is called 'blog marketing', and when using entertainer, it is specially designated as 'entertainer marketing' or 'star marketing'.
Also, due to such effects, there have been agencies that act as blog marketing agencies that take photos and write articles using bloggers or reviewers and spread them, and there are cases where direct marketing requests are made by selecting blogs or reviewers .
Fig. 1 is a sequence and a configuration diagram for producing an off-line content which is conventionally performed.
Referring to FIG. 1, when an advertiser performs marketing or public relations through an intermediary or proceeds directly, the advertiser uses various bloggers, reviewers, or entertainers to create content and promote or market the content.
Particularly in entertainer-related marketing, it is difficult to connect directly with the parties concerned, so marketing is conducted in a limited way. At this time, the
At this time, the company may include an intermediary, and the company may recruit Missherner to proceed.
However, there are some problems when performing entertainer marketing (star marketing) and there are side effects according to it. However, in conducting entertainer marketing, it is impossible to meet the entertainer directly, Over time, some problems will arise.
The advertiser usually provides the product with the corresponding compensation for promoting the product or service. However, most of the entertainers know that they are supporters of products or services and take pictures with the corresponding appreciation and send pictures to the relevant products or service companies. In other words, this photo is often not approved for commercial use. However, there are many cases where these pictures are used in commercial ways on the internet such as blogs, bulletin boards, or cafes, and when this goes beyond a certain level, problems arise.
For example, entertainers and their affiliates ask for commercial photos to be posted on blogs, knowing that the content has been used, and in most cases, advertisers (100) Most cases were disputes. That is, goods, services, and a certain reward go together through the
This is because there is a limitation that the advertiser and the entertainer can not be directly seen, and the entertainer also tends to be reluctant to disclose it, and most of the time, the actor believes in the words of the intermediary.
Advertisers were not able to respond to unilateral proposals by first providing compensation for non-definitive contracts, and there were also restrictions on requests for retakes of photographs.
As a result, there have been occasional cases in which the advertiser (100) or the severer (300) have suffered intentional damage to each other.
In this connection, Korean Patent Publication No. 10-2010-0003855 A has been disclosed about a contents advertisement system using a voice pattern of an entertainer and its contents advertisement method, but it was not useful for solving a dispute such as the situation described above.
In addition, Korean Patent Laid-Open No. 2001-0097603 A star station coordination method is also used to implement personalization through a push service through a coordinating provider, and a patent is recognized as a method of directing a starcord to grasp the effect of advertisement and trends However, there was a problem in using the above contract.
The present invention should provide a fair relay method in agreement with a contract that satisfies each other's reasonable interest between the advertiser and the photographer in order to reduce the social loss due to the unclear contractual relationship between the client and the advertiser.
In addition, Mission and Product registration between Advertiser and Micheliner, and corresponding matching method of Micheuser and Advertiser, can be implemented as a system, allowing mutual permission, and online selection and approval, .
To this end, a system called a matching system should be constructed. In this system, there is a matching system area in which an advertiser and a mistisher register mutual goods by viewing goods, missions, and missions. An electronic contract area where an electronic contract can be made with mutual approval if a matching is made; It is necessary to link the logistics service providing the mission product or service after the contract, and also to perform the mission product or service according to the mission and to transmit the result to the smart phone or other wired / Or an area for delivering mission performance to an advertiser; The area to be verified is the area where the mission is verified. When the advertiser approves the area, the mission is approved and completed, but if not, a safety device must be created to re-execute the mission. The mission compensation system will be constructed in the mission matching system to provide compensation or benefit according to the mission.
The present invention has been made to solve the above problems
An
A missioner terminal (300) which can register a mission and mission and minoriner information to be performed to register a requested product or service;
A mission matching
The system includes an information input unit for registering information on an agent or an advertiser, an agent or an intermediary who is to enter and open an advertiser; Wow
A mission register for registering an advertiser's mission product or service, and a desired product or mission.
At this time, if there is an intermediary, the relay information is also registered.
After the
At this time, products and services can be registered together or separately.
A mission matching unit for matching the selected missions and missers so that the advertiser's goods and services can be mutually matched with the missioner through the system; Wow
A mission contracting unit for completing a contract according to mutual contents when mission matching is completed; Wow
The
At this time, the transmission / reception information is inputted by the matching system, and then the delivery confirmation and the abnormality are confirmed.
When the mission is matched, the mission product delivery unit delivers or delivers the mission product or service to the missioner.
A mission execution information transmitting unit for executing a mission according to a mission with the delivered mission product or service and providing a result of the mission; Wow
A mission confirmation verification unit for transmitting and verifying the mission execution result for the goods and services requested to perform the mission, and a safety device for preventing the good from being damaged when the mission execution is performed; Wow
A mission approval unit for approving the confirmed mission output; Lt; / RTI >
At this time, the mission confirmation result is verified to the system and the advertiser through the mission
This allows mutual trust to be obtained, and Missionary to complete the mission and to give compensation or benefit when the completed mission is approved by the advertiser; .
In order to enable advertisers to effectively market their products through this invention, it is necessary for the advertiser to directly and securely, economically, and effectively produce content that is linked to the publisher, blogger, reviewer, and entertainer, A platform system will be created.
Through the present invention, an advertiser can fundamentally block problems such as the use of portrait and publicity photographs, which have occurred in a method of relaying a mission via off-line.
Also, by using the present invention, mutual trust can be ensured even if it is not a face-to-face transaction, and monetary loss and business damage can be fundamentally blocked,
The direct use of the system of the present invention enables the enterprise to conduct marketing and publicity by using a safe, economical, and effective method.
In addition, the company can have a remarkable effect in that it can WIN-WIN mutually, because the company can select the service or product required by the user and obtain the compensation by performing the mission, rather than the conventional method of requesting unilaterally.
1 is a view showing a conventional state
2 to 12 are views showing an embodiment according to the present invention
The configuration of the present invention includes an
In addition, a mission product registration unit in which an advertiser registers a mission product and service; And a mission execution requesting part for requesting a desired commodity; And a mission register for performing the goods and services; And the mission registering unit may be together in the mission product registration unit.
A mission matching unit for matching when mutual conditions are met; A matching alarm unit for notifying each other when the matching is performed; And electronic contracts that make electronic contracts become a success when matching is made; And a mission product delivery unit for confirming delivery and delivery of the mission goods or services when the contract is concluded; And a transmission unit for transmitting the transmission result of the mission after the execution of the mission; And a mission confirmation verifying unit for verifying and verifying the performed mission; And a mission approval unit for approving and rejecting the result of the received mission; And a mission execution settlement unit that can be settled to the contractor for the approved mission; .
At this time, the mission verification department may include a trade protection department (escrow) where all transactions can be secured safely.
When the system requests or provides a desired mission and a requested product in the transaction between the missionary and the advertisement week, the system matches the corresponding missionary with the advertisement week, and performs the mission according to the electronic contract.
And then to the missioner and mission matching system that can make the compensation while ensuring the transaction safety through the verification of the mission and the protection of the transaction after performing the mission.
In this configuration, settlement or compensation can be made through additional settlement units for each step, and in the case of trade protection, it is possible to use it according to the system and the user's choice without being limited to any particular step.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will now be described in detail with reference to the accompanying drawings.
FIG. 2 is an improved version of the existing method. In addition to transferring the existing method to the system, it is also possible to use escrow (transaction protection) A protection method for preventing the occurrence of a problem) can be effectively removed.
The present invention relates to an advertiser terminal (100) for providing goods, services and missions; Wow
A
And publishing (400) that manages and distributes the result of the mission in which the result of the mission is propagated to the blog, SNS, cafe, .
Fig. 3 shows the contents thereof.
FIG. 3 illustrates a method for externally promoting an execution mission after a mission is completed.
The approved mission can be posted directly to social networking sites, news reports, blogs, etc. Also, the completed mission delivered to Ms. Smither can be directly used for promotion or marketing in the system. I can make it publicize.
Today's bloggers, early adopters or entertainers have an account with their social network system (SNS) to communicate with people around them. Therefore, it is possible for the advertiser, the system, and the advertiser to share the information about the execution mission with the outside to double the effect.
Fig. 4 generally shows such a system. Fig. 4 sequentially shows the operations proceeded by the minorizer region, the system region, and the advertiser region.
The information registration section of the mission matching system (hereinafter referred to as "system") registers the minor and the advertiser.
After that, you register the mission and the goods in the mission registration and selection part. If you want to register the goods or missions, if there is a desired product or mission, you will register only the information.
Advertiser registers product information and desired mission information. At this time, an additional channel can be selected and proceeded.
You can choose where to advertise (cafe, blog, news articles, magazines, SNS, etc.) by using any of the product registration and mission registration (photos, . The above description will be further described with reference to FIG.
When the mission registration, the mission and the product selection are completed, the mission matching section mutually matches according to the mission goods and the contents of the mission. Or the mission may be matched after the advertiser has applied or has applied. After approval, the approval department will be contracted by the electronic contract department.
When the contract is made, the mission product delivery department instructs the delivery and delivery of the goods or services, and the advertiser sends the goods to the customer. After receiving the goods received, after performing the mission corresponding to the goods or services, the missionary sends mission execution information to the mission execution information delivery unit to deliver the mission execution information. Thereafter, the mission confirmation and verification unit sends the system and the advertiser the semi- We ask.
At this time, if the advertiser confirms the mission, the message is transmitted to the mission approval unit for approving the mission. Otherwise, the missioner can request the missioner to perform the mission re-execution through the mission performance information delivery unit to perform the mission again. After that, the missioner re-runs the mission and the missions are verified again by the Mission Verification Department through the Mission Information Transmission Department. When the mission is approved, the system delivers the mission execution result to the advertiser and the missioner, and then the mission performance compensation for the mission execution is performed.
5 is a diagram illustrating data that can be registered in the mission registering unit. The mission registration department can select the goods to perform the mission, the mission, the marketing channel, and the period. For example, you can choose to use a cafe, blog, SNS or news article in the form of photos, texts or videos, as well as a period of time. This will allow you to do the same.
At this time, compensation may be applied differently depending on the product, mission, channel or duration. For example, assuming that a product or a mission is added, each stage offers only pictures, A compensation, B compensation for videos, C compensation for writing directly on the blog, and D compensation for uploading to SNS , Which can be combined with each other to create an additional compensation scheme to allow the customer or the advertiser to proceed after selection.
It is also possible to provide different compensation depending on the period selection.
Assuming that six months provide compensation for 'a', nine months for 'me' compensation and twelve months for 'twelve' compensation, this step can be combined with the channel to provide additional compensation.
For example, if you choose a product + Mission + Mysner to choose a photo + blog and the duration is 9 months, you can offer a combination of M & M + A + C + me.
FIG. 6 is an explanatory view of a description and functions of each part of the mission matching system.
The mission matching system includes an
When the matching is performed in the
A mission
A mission-performed
This is because the mission-related
FIG. 7 shows a step-by-step sequence of an execution method occurring in the mission matching system.
The mission matching system includes an
The mission product registration and
A mission item and an execution mission registering unit 2210 for registering the mission goods and the mission performed by the advertiser and the Mississauga; Wow
A mission product and a mission registration unit or a
At this time, the advertiser and the advertiser can register the registration and execution mission of the mission product, and also the advertiser or the advertiser can select the advertiser to match.
When the matching is performed in the
A mission
The mission completed and verified is a mission matching system and a
And a mission
At this time, the mission
This figure specifically explains matters relating to trade protection in detail.
At this time, the transaction protection unit is provided with the mission confirmation verification unit and the mission approval unit so as not to be compensated until the mission approval.
A mission-performed
That is, the mission-performed
At this time, the compensation or benefit for the mission can be made by money, a voucher or a product. In the case of money, the advertiser pays the corresponding amount in the system, and the voucher or product is delivered to the system.
FIG. 8 is a diagram illustrating the interrelation of the mission matching system, in particular, the description of the details of the agent, the advertiser information registration, the agent, and the intermediary of the advertiser.
The system is a mission-matching system, in which advertisers and users are registered with the system.
At this time, advertiser information registration can be displayed as (1110) and user information registration can be displayed as (3110)
That is, the mission matching system can register and input information of the advertiser and the missionary.
At this time, the information of the mission intermediary and the advertisement intermediary is also registered separately, because it is possible to place the advertisement company as an agent, which is also the case with Michelin.
In this system, the relay means an agent, agent or sales agent that connects the advertiser with the client.
A case where there is an
At this time, a mission or an advertisement intermediary can set an authority so that the user can know the progress of the advertiser and the missioner by giving a separate ID in the system.
The
9 shows a step of publishing (400) by the advertiser (100) or the advertisement intermediary (1101) after the content is completed, and promoting and marketing the generated content to a blog, an SNS, a cafe, In the present invention, the
The content that has been published will be registered with basic information such as site, blog, SNS, and cafe bulletin board which is promoted, advertised, and marketed so that the contents can be deleted or changed according to the condition of the contractor or the contractor.
For example, if the content is suspended due to the expiration of the term, it is possible to change the address or change the site to change or delete the content.
At this time, it is possible to post the information linking or copying the post.
Figure 10 is a connection and flow diagram of the overall system.
That is, the overall connection sequence of the
This connection diagram will be explained with reference to the system.
(2100) the information of the advertiser and the agent on the system. At this time, if there is an intermediary, the information of the intermediary can also be registered (2010).
The intermediary registration may include a severer intermediary 3010 and an
(2200) the goods or services requested by the advertiser (100) or the severer (300) and the mission information.
The advertiser may register the goods or services and also register the mission performing method 1200.
In addition, Misser can register (3200) a desired mission or product.
If the advertiser has a desired missionary or mission, you can register separately, or you can register the missions or missions that you want to equally choose from.
Thereafter, when the
At this time, there may be a difference between the viewers and the viewers of the advertiser. From the advertiser's perspective, it is possible to display the desired mission product or mission execution method with the advertiser, and the company, the mission execution method and the mission product can be displayed have.
This allows each stakeholder to broaden their choices from different standpoints and can also provide the best selection method for mutual satisfaction by matching each other's desires.
Then, when the matching is completed, the
When the
Thereafter, when the mission is approved (2900), compensation for the mission is transmitted (3000) to the missioner (300), and after the compensation delivery is confirmed (3900), one mission is completed.
FIG. 11 is a flow chart of the process of the transaction confirmation in the
That is, in the mission confirmation verification, the correction or correction of the mission is not determined in this order, but can be made to the place corresponding to each step. This system performs the transaction protection function, and it is possible to complete the transaction with the approval of the client and the advertiser, and the compensation and benefits can be given through the result of the completion.
Therefore, we will explain the connection flowchart with advertisers.
If there is an agent relaying the advertiser and the advertiser, the advertiser information is registered in the
When the registration is completed, the advertiser registers (1200) the advertiser product and the execution mission. The system then matches between the advertiser and the severer and the system asks the advertiser for the minoriner 1400. At this time, when the advertiser approves the matching of the customer (1500), the approval goes to the step of confirming the electronic contract by confirming the contract between the users. In addition, the selection can function as an approval. The system then sends a matching notification that establishes the electronic contract.
Upon completion of the electronic contract, the system will deliver or deliver the goods to the advertiser (1600)
The system will then notify the shipper to the shipper. The missionary and the missionary who delivered or delivered the mission will perform the mission and the mission result will be transferred to the system.
Thereafter, the advertiser confirms the mission execution (1700) and can request approval and correction of the mission to the system.
When the mission is completed and the mission is not completed and the request for correction is made unapproved, the advertiser can request the compensation or benefit to the contractor if the mission is approved.
However, if the mission is incomplete or corrected, a mission correction request 1920 is made, and the correction request can be transmitted to the correction request.
The system receives the corrections and corrections and sends them to the correctors. After confirming the corrections, the corrections are made accordingly.
The system then communicates the corrections and corrections to the system, which then communicates the corrected (modified) content to the advertiser.
At this time, if the advertiser approves the corrections and corrections, it can go to the compensation approval (1990) and allow the compensation and benefits to be distributed to the contractor.
However, if there is a request for correction (correction), the user can proceed from the mission approval and
Modifications and corrections of missions can be made in such a way as to "smile while looking at the merchandise on the wrist in any pose".
Also, if there is a correction or correction, the compensation or benefit can be held and the own trade protection can be made.
When the mission is completed, the advertiser is approved, and when the approval is transmitted to the system, it is transmitted to the severer, and then the reward is approved (1990) to allow the compensation and the benefit to go to the 3900 .
In addition, we shall explain the connection sequence with the center of MISSION.
If there is an agent that relays the advertiser and the advertiser in an overall order, the MISSIONER registers (3100) the information of the MISSIONER. At this time, if there is a minorcher relay, the minoriner relay information is also registered (3010). After that, Missherner registers the missioniner request mission (3200).
This is to maximize mutual benefits by registering the product or mission to be requested, if any, and requesting the advertiser as well as Misherner to request it.
In other words, if the advertiser is a requested client, there may be a case where the client is selected by compensation or benefit in a one-sided manner.
In this case, there may be a way to allow the advertiser to win the mutual benefits by allowing the advertiser to benefit by lowering the rewards or benefits if the goods or services they desire have to be registered, .
At this time, the system can make it possible to add or reduce compensation or benefit when the demands of the minority advertiser are matched to each other in the compensation part.
When the advertiser and the customer are matched in the system, the customer confirms the goods or service (3400). Confirmation can function like approval. The merchant confirms the goods or service (3400), and the system goes through mutual matching (2400). When the confirmation is completed, Misherner will go to the approval (3500), and when it is approved, it confirms the contract with each other.
Thereafter, the
Electronic contracts are stored in the electronic contract department, which can store the extent to which the advertiser can use the contents.
For example, when used in the form of a picture, whether it can be attached to the inside of the store or outside of the store, whether it should be displayed on the Internet, Network), and so on, the extent to which advertisers use content when they use the content can be specifically defined. Also, when the advertiser wants to renew the contract, the terms of the renewal contract can be set in advance, To prevent any legal dispute in advance. This allows the contract to be made according to the channel and period selection in FIG.
After the electronic contract is made, the system sends and dispatches the mission goods from the advertiser, and the goods or service items are delivered (1600) by way of the wired or wireless if the goods are merchandise. At this time, the system can establish a system for confirming the delivery of goods or services (2600).
After the delivery or delivery of the goods (3600), the missionary performs the mission (3700). When the mission is performed, the information is transmitted to the system (2700). The
However, when the advertiser makes the correction request 1920, the system receives the advertiser correction request 2910 and then requests the
After that, the severer confirms the contents of the correction and correction request and performs the advertiser correction mission 3920 in accordance with the contents. The corrected contents 3920 are transmitted to the system as a mission execution confirmation 2930 of the system, and then the
When the advertiser approval is confirmed 1940, the
After the mission execution result is transmitted (2950), if the mission is approved, the system requests the advertiser for compensation approval (1990), and the system that receives the compensation approval sends the compensation and benefit (3000) (3900) of the compensation and benefits, and an example of one case progressed in this system is completed.
FIG. 12 is a diagram illustrating a method of adding a mission-completed content to a channel in a case where the content is used for a certain period of time. Depending on this channel and duration selection, different rewards and benefits may be provided.
At this time, each step can provide a picture reward, A reward for video only, B reward for video only, posting directly to blog C reward, uploading to SNS can make a reward system for rewards. And to make it possible for you to proceed with your selection.
It is also possible to provide different compensation depending on the period selection.
Assuming that six months provide compensation for 'a', nine months for 'me' compensation and twelve months for 'twelve' compensation, this step can be combined with the channel to provide additional compensation.
For example, if Mysner chooses a photo + blog and the duration is 9 months, the reward can be A + C + 'I'.
Advertiser system; 100 Micheliner system; 300
system ; 2000 Information Registration Department; 2100
Advertiser transponder; 1010 Missioner relay; 3010
Mission compensation registration: 2200 information registration part; 2100
Mission product registration and selection unit; 2200
An advertiser mission product and a mission registration or selection unit; 2210
Mississauga missions and execution missions registration or selection; 2220
A mission matching unit; 2300 mission approval and notification; 2400
Electronic contract department; 2500 Mission product delivery section; 2600 mission execution transfer part; 2700 mission confirmation verification unit; 2800
Mission Approval Section: 2900 Mission Performance Compensation and Settlement Department; 3000 Mission Performed Product Recovery Department; 5000 Mission Products Sales Department; 6000
Claims (8)
An advertiser terminal of an advertiser providing advertiser information and commodity and mission compensation;
A mission terminal for registering the misser information and the desired goods and missions;
And a mission matching system for matching the request of the advertiser terminal with the mission data of the mission terminal,
Mission matching system
A mission register for registering mission goods and information, a missioniner and a requesting mission ;
A mission matching unit for matching the mission of the advertiser with the missioner;
A mission contracting unit for confirming consensus between the advertisements when the mission matching is completed, and for storing the agreed range of use for the result of the completed mission and mutual confirmation data thereof;
A mission confirmation verification unit for storing information for confirming that a mission has been performed;
And a mission compensation unit for storing the compensation contents according to the agreement condition when the mission is completed
A content providing system for providing a marketing source, in which, when a user performs a mission desired by the advertiser, the advertiser receives compensation for the result of the mission execution and the advertiser can use the result of the mission execution within the agreed-
Content providing system for providing marketing source
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KR102027937B1 (en) * | 2019-03-13 | 2019-10-04 | (주)어메이징이앤엠 | Social contents matching channel system |
-
2015
- 2015-04-21 KR KR1020150056226A patent/KR20160125266A/en unknown
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR102027937B1 (en) * | 2019-03-13 | 2019-10-04 | (주)어메이징이앤엠 | Social contents matching channel system |
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