KR20160125082A - Matching system for business between company and celebrity and method thereof - Google Patents

Abstract

The present invention relates to a matching system for joint business between a company and a celebrity. According to the present invention, the matching system for joint business between a company and a celebrity comprises: a company pool which includes a plurality of specific companies communicating with a matching server through a communication network by using a computer or a communication terminal; a celebrity server which includes a plurality of specific celebrities communicating with the matching server through the communication network by using a computer or a communication terminal, which is different from the computer or the communication terminal; a cooperation condition database which stores a cooperation condition with respect to joint business of each of the specific companies included in the company pool and a cooperation condition with respect to joint business of each of the specific celebrities included in the celebrity pool; a meta information database which stores a consumer tendency with respect to each of the specific companies included in the company pool and a subscriber tendency with respect to each of the specific celebrities included in the celebrity pool; and the matching server which forms a joint business relationship between any one of the specific companies and any one of the specific celebrities by using the cooperation condition with respect to the joint business of each of the specific companies, the cooperation condition with respect to the joint business of each of the specific celebrity, the consumer tendency with respect to each of the specific companies, and the subscriber tendency with respect to each of the specific celebrities.

Description

[0001] The present invention relates to a matching system for business cooperation between a company and a celebrity,

The present invention relates to a matching system for business cooperation between a company and a celebrity, and a matching method therefor.

Collaboration projects between companies and celebrities are actively carried out for advertisements of products or companies. However, a matching system that matches a company with a celebrity according to the requirements of cooperation between a company and a celebrity has not yet been developed.

Meanwhile, in the case of the conventional advertisement market, the process of attracting celebrities suitable for the goods depends on the negotiation through the qualitative judgment by the advertisement agency and the offline meeting, so that the advertisement process of the advertisement model is complicated, It was difficult to find a suitable celebrity.

Therefore, the number of products that can be used to advertise celebrity models or promote marketing campaigns by celebrity recommendation is limited to a limited number, which limits the means of advertising the products of SMEs and hinders the revitalization of the national economy.

In Korean Patent Registration No. 10-0419305, a service provider makes a special paper so that it can not be falsified of a human rights certificate signed by a famous celebrity or a famous person, and provides it to a limited service user who conspired through the Internet. A system of publishing a human right using the Internet and a method thereof have been proposed which give financial value to human rights and derive the rareness and merchandise of human rights. Korean Patent Laid-Open Publication No. 10-2004-0066622 discloses the use of the personal portrait right as the main value of the gift voucher, gives the buyer of the gift voucher a sense of identity with the celebrity and the fan, And a method of selling and using a person's gift certificate via the Internet, which enables the gift certificate to also serve as a lottery function, has been proposed. Korean Patent No. 10-0859350 proposes an Internet telephone service system and an Internet telephone service method using a famous character that enables Internet telephone service companies and celebrities to efficiently promote themselves.

However, the prior art disclosed in the above publications is not about a business model for profit-sharing cooperation between a company and a celebrity, and a matching system for matching business requirements between a company and a celebrity.

Korean Patent Registration No. 10-0419305 entitled " Method for selling and using a person's gift certificate via the Internet, registration date: February 19, 2004) Korean Patent Laid-Open Publication No. 10-2004-0066622 (name of invention, Internet telephone service system and Internet telephone service method using a famous character, publication date: July 27, 2004) Korean Patent Registration No. 10-0859350 (entitled " Internet telephone service system and Internet telephone service method using a famous character ", registered on September 12, 2008)

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for receiving a cooperation request from a corporation and a celebrity through a communication network and storing the same in a collaboration condition database and a meta information database, To provide a matching system and a matching method for collaborative business between a company and a celebrity who make a company and a celebrity enter into an electronic contract by transmitting the result of matching to a company and a celebrity.

According to an aspect of the present invention, there is provided a matching system for a cooperative business between a company and a celebrity, the business pool comprising a plurality of specific companies communicating with a matching server through a communication network using a computer or a communication terminal; A celebrity pool composed of a plurality of specific celebrities communicating with the matching server through the communication network using the computer or another computer or communication terminal with the communication terminal; A collaborative condition database for storing collaborative conditions for cooperation projects of the plurality of specific companies constituting the enterprise pool and collaboration conditions for cooperation projects of the plurality of specific celebrities constituting the celebrity pool; A meta information database storing a consumer tendency for each of the plurality of specific companies constituting the enterprise pool and a subscriber tendency for each of the plurality of specific celebrities constituting the celebrity pool; The method of claim 1, wherein the plurality of specific celebrities comprises a plurality of specific celebrities, a plurality of specific celebrities, a plurality of specific celebrities, and a plurality of specific celebrities, And a matching server for establishing a cooperative business relationship between any one of the plurality of specific companies and any one of the plurality of specific celebrities.

Here, the matching server may include a matching support server for searching for information, recommending, and managing information for matching algorithms and cooperative business matching. In this case, the matching engine of the matching support server may include a collaboration condition matching determination unit that searches for the collaboration conditions of the specific company and the specific famous person in the collaboration condition database and determines whether they match each other; A meta information extracting unit for extracting meta information from the celebrity meta information database and the merchandise meta information database by a specific period; And a subscriber inconsistency determination unit for determining whether the subscriber inclinations of the specific celebrity and the specific entities match the subscriber inconsistency and the consumer inconsistency in the meta information extracted by the periodic meta information extraction unit.

In addition, the meta information database may include a celebrity meta information database and a merchandise meta information database. In this case, the celebrity meta information database may include news keyword information exposed to a plurality of specific celebrities collected in real time from a plurality of broadcasting server servers through the communication network; A plurality of social network service (SNS) servers, personal information about the plurality of specific celebrities collected in real time via the communication network, a list of other users who are associated with the plurality of specific celebrities, SNS keyword information for the keyword; And subscriber propensity information for each of the plurality of specific celebrities.

Further, the commodity meta information database may include specific company keyword information exposed to a specific corporation collected in real time from a news service provided through the communication network from a video server such as a plurality of broadcasting station servers, a UTube, or the like; SNS keyword information collected from a plurality of SNS servers for the specific company in real time via the communication network; And consumer propensity information analyzed based on consumer information such as a consumer's purchase information, a visitor's access number, and a visitor's access time to a specific company collected from a shopping mall server.

According to another aspect of the present invention, there is provided a method of matching a matching system for a collaborative business between a business and a celebrity according to the present invention includes storing a collaboration condition received from a specific company in a corporate pool and a specific celebrity in a celebrity pool in a collaboration condition database ; The matching server drives a matching engine to determine whether a collaboration condition of the specific company of the enterprise pool matches a collaboration condition of the specific celebrity of the celebrity pool; If it is determined that the collaboration conditions of the specific company and the specific celebrity are matched, the matching server drives the matching engine to search for the subscriber tendency for the specific celebrity and the subscriber tendency for the specific celebrity in the celebrity meta information database and the merchandise meta information database, Determining whether a consumer tendency is consistent with a specific company; The matching server transmits an electronic contract to each of the specific company and the specific celebrity via the communication network if it is determined that the subscriber tendency for the specific celebrity matches the consumer tendency for the specific company; And receiving the signed electronic contract from the specific company and the specific celebrity, and storing the electronic contract in the electronic document storage center and the electronic contract database of the collaboration condition database.

According to the matching system and the matching method for the cooperation between the company and the celebrity according to the present invention, the requirements of the cooperation project are received from the company and the famous person through the communication network, and the collaboration condition database and the meta information database And transmits the result of matching to a company and a famous person by driving a matching server, so that a company and a celebrity can enter into an electronic contract.

FIG. 1 is a block diagram illustrating a matching system for a collaborative business between a company and a celebrity according to an exemplary embodiment of the present invention. Referring to FIG.
FIG. 2 is a block diagram illustrating a matching engine of a matching support server of a matching server according to an exemplary embodiment of the present invention. Referring to FIG.
FIG. 3 is a block diagram illustrating a meta information database of a matching system for cooperation between a company and a celebrity according to an exemplary embodiment of the present invention. Referring to FIG.
FIG. 4 is a block diagram illustrating a process of establishing an electronic contract between a company and a celebrity by a matching system for cooperation between a company and a celebrity according to an embodiment of the present invention.
5 is a flowchart illustrating a matching method of a matching system for a collaborative business between a company and a celebrity according to an exemplary embodiment of the present invention.

Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. It should be noted that the same configurations of the drawings denote the same reference numerals as much as possible. In the following description, specific details are set forth to provide a better understanding of the present invention. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

The terms used in this specification will be briefly described and the present invention will be described in detail.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, have. In addition, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the present invention. Therefore, the terms used in the present specification should be defined based on the meaning of the terms, not on the names of simple terms, and on the contents throughout the specification.

When an element is referred to as "including" an element throughout the specification, it is to be understood that the element may include other elements, without departing from the scope of the present invention. Also, the terms "part," " module, "and the like described in the specification mean units for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software .

2 is a block diagram illustrating a matching engine of a matching support server of a matching server according to an exemplary embodiment of the present invention. Referring to FIG. 1, FIG. 3 is a block diagram illustrating a meta information database of a matching system for collaborative business between a company and a celebrity according to an embodiment of the present invention. FIG. 4 is a diagram illustrating a meta information database of a company and a celebrity according to an embodiment of the present invention. A block diagram showing a process of establishing an electronic contract between a company and a celebrity by a matching system for collaborative projects.

Referring to FIG. 1, a matching system 1 for a cooperative business between a company and a celebrity according to an embodiment of the present invention includes a plurality of computers (not shown) communicating with a matching server 40 via a communication network 30 using a computer or a communication terminal A celebrity pool 20 composed of a plurality of specific celebrities 20-1 communicating with the matching server 40 via the communication network 30 using a computer or a communication terminal, The collaboration conditions of the collaboration businesses of the plurality of specific companies 10-1 constituting the enterprise pool 10 and the cooperation of each of a plurality of specific celebrities 20-1 constituting the celebrity pool 20, A collaboration condition database 50 for storing collaboration conditions for a business, a consumer tendency for each of a plurality of specific companies 10-1 constituting the enterprise pool 20, and a plurality of specific identifiers A meta information database that stores subscriber propensity for each celebrity ( 60) and a number of specific companies (10-1), the collaboration conditions for the cooperation projects of each of a number of specific celebrities (20-1) and the number of specific companies (10-1) (20-1) by using a consumer tendency toward a specific celebrity and a plurality of specific celebrities (20-1) and a subscriber tendency for each of a plurality of specific celebrities (20-1) And a matching server 40 for establishing a business relationship.

The enterprise pool 10 may be comprised of a plurality of specific enterprises 10-1 communicating with the matching server 40 via the communication network 30 using a computer or a communication terminal.

Each of the plurality of specific companies 10-1 can register and register with the matching server 40. [ In addition, each of a number of specific companies (10-1) is required to register a member, such as a celebrity, a style, a cooperation business requirement, a contract special item, a product characteristic, Collaboration condition data can be input. Accordingly, the matching server 40 classifies the collaboration condition data and stores it in the collaboration condition database 61. [

The celebrity pool 20 may include a plurality of specific celebrities 20-1 communicating with the matching server 40 via the communication network 30 using a computer or a communication terminal.

Each of the plurality of specific celebrities 20-1 can register with the matching server 40 through member registration. And each of the plurality of specific celebrities 20-1 can input the collaboration condition data according to the classification table of the requirements of the cooperation project at the time of member registration. Accordingly, the matching server 40 classifies the collaboration condition data and stores it in the collaboration condition database 60. [ And a number of specific celebrities (20-1) can separately input copyright and intellectual property rights including portrait rights.

A communication terminal used by a plurality of specific companies 10-1 and a plurality of specific celebrities 20-1 may be an input device such as a mouse, a keyboard or a dedicated input device, an output device such as a monitor, a printer, a speaker, A smart phone having a communication module, a PDA, a tablet PC, a personal computer, and the like. Such a communication terminal may be connected to the matching server 40 via the communication network 30. [

The communication network 30 may be a wired communication network or a wireless communication network. The communication network 30 may be a communication network including both a wired communication network and a wireless communication network. The communication network 30 enables a computer or a communication terminal used by a plurality of specific companies 10-1, a computer or a communication terminal used by a plurality of specific celebrities 20-1 and a matching server 40 to communicate with each other .

The matching server 40 may include a matching support server 41 and a matching support database server 42. The matching support server 41 provides information search, recommendation, and management functions for matching algorithms and cooperative business matching, and provides a web site, a matching app (App), a single character support (SMS) And the like can be provided.

Hereinafter, a matching server and a meta information database of a matching system for cooperation between a company and a celebrity according to an embodiment of the present invention will be described in detail with reference to the drawings.

2, the matching engine 410 of the matching support server 41 according to an exemplary embodiment of the present invention searches the collaboration condition database 50 for a specific celebrity 20-1 or a specific company 10-1, A collaborative condition matching determination unit 411 for searching each of the collaboration conditions and determining whether they match each other, a meta information extraction unit 411 for extracting meta information on a specific period basis from the celebrity meta information database 61 and the commodity meta information database 62, The subscriber tendency for judging whether the subscriber tendency for the specific celebrity 20-1 and the consumer tendency for the specific company 10-1 match with the meta information extracted by the information extracting unit 412 and the meta information extracting unit 413 for the period, And a consumer inconsistency determination unit 412.

Referring to FIG. 3, the meta information database 60 of the matching system 1 for cooperation between a company and a celebrity according to an embodiment of the present invention includes a celebrity meta information database 61 for storing celebrity meta information, And a commodity meta information database 62 for storing commodity meta information.

The celebrity meta information database 61 includes news keyword information 611 exposed to a specific celebrity 20-1 collected from a plurality of broadcasting station servers (not shown in the figure) in real time via the communication network 30, Information about a celebrity that is collected in real time from a social network service (SNS) server (not shown in the figure) through the communication network 30, a list of other users who are associated with the celebrity, SNS keyword information 612 for the specific celebrity 20-1 and subscriber propensity information 613 for the specific celebrity 20-1.

Here, a configuration and a method for collecting subscriber information and analyzing a tendency to acquire subscriber propensity information 613 for a specific celebrity 20-1 are disclosed in Korean Patent Publication No. 10-1320481, Analysis method, so that a detailed description thereof will be omitted.

The matching support database server 42 transmits keywords and u-tube view information, which are exposed to celebrities in real time, through a communication network 30 from a plurality of broadcasting server servers providing news services and a video server such as YOU TUBE Collect. And stores the news keyword information on the celebrity in the celebrity meta information database 61 by receiving the news.

The matching support database server 42 is connected to a plurality of SNS (Social Network Service) servers (not shown in the drawings) and a mobile communication terminal such as a mobile phone for establishing a network between persons sharing a specific interest or activity ), Stores the personal information about the celebrity in real time, a list of other users who are associated with the celebrity, and the SNS keyword information about the keyword exposed to the celebrity in the celebrity meta information database 61.

The matching support database server 42 receives the number of U tube views for a specific celebrity 20-1 from a content service provided through a communication network 30 from a video server such as a plurality of broadcasting station servers and YOU TUBE, And stores the subscriber propensity information analyzed based on the subscriber information such as sex, age, and the like in the celebrity meta information database 61.

The commodity meta information database 62 stores information on a news service provided through a communication network 30 from a video server such as a plurality of broadcasting station servers and a YOU TUBE, SNS keyword information 622 collected from a plurality of SNS servers through the communication network 30 in real time for the specific company 10-1, shopping mall server (not shown in the figure) And consumer orientation information 623 for a specific company 10-1 analyzed based on consumer information such as a consumer's purchase information, a visitor's access number, and a visitor's access time for a specific company collected from the specific company 10-1.

The matching support database server 42 stores keywords and product evaluation information exposed to the specific company 10-1 in real time from a news service provided through a communication network 30 from a plurality of broadcasting station servers And stores the specific company keyword in the commodity meta information database 62.

The matching support database server 42 collects keyword information exposed from a plurality of SNS (social network service) servers (not shown in the figure) through the communication network 30 in real time for the specific company, And stores it in the meta information database 62.

The matching support database server 42 collects information such as the number of visitors to the specific company 10-1, the access time of visitors, and the number of visitors from a shopping mall server (not shown in the figure) that provides a shopping mall service And stores the consumer orientation information 623 in the product meta information database 62. [

Here, the configuration and method for collecting consumer information and analyzing consumer propensity to acquire consumer orientation information 613 for a specific company 10-1 are disclosed in Korean Patent Publication No. 10-1320481 It can be easily carried out by using the tendency analysis method, so a detailed description thereof will be omitted.

Meanwhile, the matching system for collaborative business between a company and a celebrity according to an exemplary embodiment of the present invention may further include a function of supporting an electronic contract between a company and a celebrity.

Hereinafter, a function of supporting an electronic contract between a company and a celebrity in a matching system for cooperation between a company and a celebrity according to an embodiment of the present invention will be described.

4, when a specific company 10-1 of the enterprise pool 10 and a specific celebrity 20-1 of the celebrity pool 20 make a contract by matching the collaboration conditions, the matching server 40 Is stored in the electronic contract database 55 of the collaboration condition database 50 in the collaboration condition between the specific company 10-1 of the enterprise pool 10 and the specific celebrity 20-1 of the celebrity pool 20 The electronic contract is searched and transmitted to the specific company 10-1 of the enterprise pool 10 and the specific electronic signature 20-1 of the celebrity pool 20 through the communication network 30. [

Then, the specific company 10-1 of the enterprise pool 10 and the specific celebrity 20-1 of the celebrity pool 20 digitally sign the electronic contract and transmit it to the matching server 40. [

Lastly, the matching server 40 uses the received electronic signed electronic contract in a future dispute between a specific company 10-1 of the enterprise pool 10 and a specific celebrity 20-1 of the celebrity pool 20 In the electronic contract document database 55 of the electronic document storage center 200 and the collaboration condition database 50 so that the electronic document can be stored.

Hereinafter, a method of matching a matching system for cooperation between a company and a celebrity according to an embodiment of the present invention will be described with reference to the drawings.

5 is a flowchart illustrating a matching method of a matching system for a collaborative business between a company and a celebrity according to an exemplary embodiment of the present invention.

5, when the matching server 40 receives the collaboration conditions received from the specific company 10-1 of the enterprise pool 10 and the specific celebrity 20-1 of the celebrity pool 20 as a collaboration condition database 50) (501).

Next, the matching server 40 drives the matching engine 410 to check the collaboration conditions of the specific company 10-1 of the enterprise pool 10 and the collaboration conditions of the specific celebrity 20-1 of the celebrity pool 20 (Step 502).

If it is determined in step 502 that the collaboration conditions between the specific company 10-1 and the specific celebrity 20-1 are matched with each other, the matching server 40 drives the matching engine 410 to generate the celebrity meta information database 61, (503) whether the subscriber tendency of the specific celebrity 20-1 and the consumer tendency of the specific company 10-1 match with each other in the product meta information database 62 and the product meta information database 62, respectively.

If it is determined in step 503 that the subscriber tendency of the specific celebrity 20-1 matches the consumer tendency of the specific company 10-1, the matching server 40 transmits the specific company 10- 1) and the specific celebrity 20-1 (504).

Then, the electronic contract document signed by the specific company 10-1 and the specific celebrity 20-1 is received and the electronic contract document database 55 of the electronic document archive center 200 and the collaboration condition database 50 is received. (505).

If it is determined in step 502 that the collaboration conditions of the specific company 10-1 and the collaboration conditions of the specific celebrity 20-1 do not match, or if it is determined in step 503 that the subscribers' The matching server 40 guides the collaboration conditions to the specific company 10-1 and the specific celebrity 20-1 in step 506, 10-1) and the specific celebrity 20-1, respectively, in step 507, and then returns to step 502 and performs the steps thereafter.

The system supported by the matching server 40 according to an embodiment of the present invention includes a matching support system for supporting cooperation projects, a collaboration authentication support system, an intellectual property rights protection support system, a contract management support system, a royalty settlement support system, And an interworking support system for system interworking.

The matching server 40 is an authentication support center for creating an authentication database between the celebrity pool 20 and the consumer and supplier of the enterprise pool 10 in order to support a collaboration authentication system for confirming and concluding a collaboration authentication between a celebrity and an enterprise. (Not shown).

The matching server 40 supports intellectual property rights creation, protection, authentication, management and monitoring systems for protecting various intellectual property rights between the celebrity pool 20 and the consumer pool of the enterprise pool 10, (Korea Intellectual Property Rights Information Service) and Korea Institute of Patent Information (KIPO), which are connected to each other through a communication network 30 to manage and monitor information.

The matching server 40 adds a verification means such as a watermark and a two-dimensional barcode to the standard contract and the special contract to support the contract creation and condition input / inquiry / management / contract / Lt; / RTI > And the matching server 40 can interoperate with the security system for the secure conclusion of the contract and the contract based on the security. And the matching server 40 may include a subscription management system. The contract enforcement history management system supports the cooperation business performance monitoring system.

The matching server 40 is connected to the royalties settlement system 80 through a communication network for profit distribution to support a settlement system that meets various conditions of the celebrity and the enterprise, Inquiries, issuance and settlement of accounts, and provide items subject to settlement for overseas products when exporting overseas.

The matching server 40 operates the contract and settlement system, and the detailed information of the company and the famous person is stored in the database. Since the matching server 40 drives the system for matching and commercializing the information, the security is very important , SSL (Secure Sockets Layer) security and payment company, as well as triple security system based on the dual structure of the firewall. In order to enable the company to inquire, integrate and join the information smoothly, the SMBA, It can provide interfacing interface for collaborating with company, agency, and broadcasting and media companies at home and abroad and expanding business.

The above-described embodiments of the present invention can be embodied in a general-purpose digital computer that can be created as a program that can be executed by a computer and operates the program using a computer-readable recording medium.

Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium can include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the foregoing detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be interpreted as being included in the scope of the present invention .

10: Enterprise Pool 20: Celebrity Pool
30: communication network 40: matching server
41: matching support server 42: matching support database server
50: matching database 60: meta information database
61: celebrity meta information database 62: commodity meta information database
70: Intellectual Property Protection System 75: Certification Support Center
80: Royal Settlement System

Claims (7)

A corporate pool comprising a plurality of specific companies communicating with a matching server via a communication network using a computer or a communication terminal;
A celebrity pool composed of a plurality of specific celebrities communicating with the matching server through the communication network using the computer or another computer or communication terminal with the communication terminal;
A collaborative condition database for storing collaborative conditions for cooperation projects of the plurality of specific companies constituting the enterprise pool and collaboration conditions for cooperation projects of the plurality of specific celebrities constituting the celebrity pool;
A meta information database storing a consumer tendency for each of the plurality of specific companies constituting the enterprise pool and a subscriber tendency for each of the plurality of specific celebrities constituting the celebrity pool; And
The collaboration conditions for the cooperation projects of the plurality of specific companies and the collaboration conditions for the cooperation projects of the plurality of specific celebrities, the consumer tendency for each of the plurality of specific companies, and the subscriber tendency for each of the plurality of specific celebrities A matching server for allowing a cooperative business relationship to be established between any one of the plurality of specific companies and one of the plurality of specific celebrities using the matching server. The method according to claim 1,
Wherein the matching server comprises a matching support server for searching, recommending, and managing information for matching algorithms and cooperative business matching. 3. The method of claim 2,
Wherein the matching engine of the matching support server comprises:
A cooperative condition matching determination unit for searching the cooperative condition database for a cooperative condition of each of the specific company and the specific celebrity and determining whether the cooperative condition is matched;
A meta information extracting unit for extracting meta information from the celebrity meta information database and the merchandise meta information database by a specific period; And
And a determination unit for determining whether the subscriber tendency of the specific celebrity is consistent with the consumer tendency of the specific company in the meta information extracted by the periodical meta information extracting unit and the consumer inclinations. Matching system for cooperation projects. The method according to claim 1,
Wherein the meta information database includes a celebrity meta information database and a merchandise meta information database. 5. The method of claim 4,
The celebrity meta information database includes:
News keyword information exposed to a plurality of specific celebrities collected in real time from a plurality of broadcasting server servers through the communication network;
A plurality of social network service (SNS) servers, personal information about the plurality of specific celebrities collected in real time via the communication network, a list of other users associated with the plurality of specific celebrities, SNS keyword information for the keyword; And
Wherein the information includes subscriber propensity information for each of the plurality of specific celebrities. 5. The method of claim 4,
The product meta information database includes:
A news service provided through a communication network from a video server such as a plurality of broadcasting station servers and a broadcasting tube, specific company keyword information exposed to a specific company collected in real time from a moving picture;
SNS keyword information collected from a plurality of SNS servers for the specific company in real time via the communication network; And
Matching information for business cooperation between a company and a celebrity, characterized in that the information includes consumer intention information analyzed based on consumer information such as a consumer's purchase information, a visitor's access number, and a visitor's access time to a specific company collected from a shopping mall server system. Storing a collaboration condition received from a specific company in the enterprise pool and a specific celebrity in the celebrity pool in a collaboration condition database;
The matching server drives a matching engine to determine whether a collaboration condition of the specific company of the enterprise pool matches a collaboration condition of the specific celebrity of the celebrity pool;
If it is determined that the collaboration conditions of the specific company and the specific celebrity are matched, the matching server drives the matching engine to search for the subscriber tendency for the specific celebrity and the subscriber tendency for the specific celebrity in the celebrity meta information database and the merchandise meta information database, Determining whether a consumer tendency is consistent with a specific company;
The matching server transmits an electronic contract to each of the specific company and the specific celebrity through the communication network if it is determined that the subscriber tendency for the specific celebrity matches the consumer tendency for the specific company; And
Receiving a signed electronic contract from the specific company and the specific celebrity and storing the electronic contract in the electronic contract document database of the authorized electronic document storage center and the collaboration condition database; Way.

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