KR20160121867A - Method for Beauty Curation Commerce - Google Patents

Method for Beauty Curation Commerce Download PDF

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Publication number
KR20160121867A
KR20160121867A KR1020150051633A KR20150051633A KR20160121867A KR 20160121867 A KR20160121867 A KR 20160121867A KR 1020150051633 A KR1020150051633 A KR 1020150051633A KR 20150051633 A KR20150051633 A KR 20150051633A KR 20160121867 A KR20160121867 A KR 20160121867A
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South Korea
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skin
product
code
user
user terminal
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KR1020150051633A
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Korean (ko)
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KR101703418B1 (en
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허정연
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주식회사 에이치이알
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
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  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a personalized recommendation and sales method for cosmetics, and more particularly, to a cosmetics product that reduces opportunity cost of a cosmetics seeker, facilitates a simple, rational and quick selection, enables win-win with a cosmetics manufacturer, Skin characteristics, cosmetic taste code and product evaluation.
To this end, the present invention relates to a method and a system for managing a skin type, a skin anxiety, and a use product evaluation information by inputting a driving program by connecting a user terminal to an operation server, Analyzing the input information to generate a skin ID to which a skin type code, a sensitivity code, and an acne status code are assigned; And recommending a cosmetic product conforming to the skin ID and the used product evaluation to the user terminal by the operation server. The cosmetic product recommendation and sales method using the cosmetic product code and product evaluation do.

Description

{Method for Beauty Curation Commerce} [0001] The present invention relates to a method for recommending and selling cosmetics using skin characteristics, cosmetic taste code,

The present invention relates to a personalized recommendation and sales method for cosmetics, and more particularly, to a cosmetics searcher capable of reducing the opportunity cost of a cosmetics searcher, facilitating quick, rational and quick selection, And a method of recommending and selling cosmetics using the product evaluation.

General beauty programs do not take into consideration the age, skin type, characteristics, and taste of each person when recommending cosmetics, and they are searching for relevant blogs or product reviews for their own cosmetics.

However, it is almost impossible to find blogs that match my age, skin type, characteristics, and preferences, and they are structured to have extremely subjective and uncomfortable product search structures that are different from my situation when searching for products.

Also, since I am not a skin expert, I often choose cosmetics because I do not know about my own skin.

On the other hand, as a conventional technique, a cosmetic recommendation method has been developed (Korean Patent Laid-open Publication No. 10-2014-0077322) in which a makeup result applied in a simulation program can be directly applied to a face.

The method of recommending cosmetics includes extracting spectral information and category information of a selected cosmetics, selecting cosmetics having spectral information similar to the selected cosmetics in the same category as the selected cosmetics category, and providing information on the selected cosmetics .

However, the method of recommending cosmetics has a problem in that it is not provided with a recommendation list of cosmetics which reflects the skin type, characteristics, or taste of each user, merely confirming the makeup result with a simulation program and recommending the product.

Korean Patent Publication No. 10-2014-0077322 (Apr. 24, 2014)

The present invention has been proposed in order to solve the problems of the prior art as described above, and it is an object of the present invention to provide a skin care cosmetic product, which is suitable for the user through a skin ID given a skin ID considering individual age, skin type, Provides a personalized recommendation and sales method of cosmetics using cosmetic taste codes and product evaluations, which allows users to select cosmetics quickly and easily without having to search for related blogs or product reviews directly. It has its purpose.

In order to accomplish the above object, the present invention provides a cosmetic personal recommendation and sales method using a skin characteristic, a cosmetic taste code, and a product evaluation of the present invention, wherein a user terminal accesses an operation server to download and install a driving program, Inputting product evaluation information; Analyzing the input information to generate a skin ID to which a skin type code, a sensitivity code, and an acne status code are assigned; And recommending the cosmetic to the user terminal in accordance with the skin ID and the used product evaluation by the operation server.

Here, the skin ID includes an oil level preference code.

In addition, the operation server may include a function of a product, a recommended skin type, a formulation, a characteristic of a raw material, a manufacturing method, a number of included components and characteristics of each component specified by a manufacturer, evaluation of a user group having a high user- And provides the user terminal with a fitness for each product calculated by a score according to one or more information selected from skin characteristics and taste information obtained from the user's product evaluation.

In addition, the operating server analyzes the similarity value of the skin ID between users and provides the used product evaluation information of the other user terminals to the user terminal.

In this case, the similarity value of the skin ID is given according to the skin ID of the user, the history of the product used, and the product evaluation history.

The operation server may further include a step of extracting a product characteristic based on the used product evaluation information input by the user terminal, and the extracting of the product characteristic may include extracting a component related to the negative evaluation of the user terminal The method comprising the steps of:

The cosmetic customized recommendation and sales method using the skin characteristic, the cosmetic taste code and the product evaluation of the present invention having the above-described structure has the following beneficial effects.

First, by grasping the user's skin characteristics, skin anxiety, and taste for cosmetics, a code combination of SKIN ID was given, and the evaluation of the used cosmetics was input, and the user reacted negatively I will.

Second, it grasps the specific characteristics of cosmetics such as price, brand, and function, calculates the fitness according to the possibility of each cosmetics to the user's skin and probability of occurrence of troubles, and recommends cosmetics with high suitability to facilitate selection of cosmetics.

Third, through the similarity level between users, it is possible to select the product reviews of those who have the most similar skin characteristics and cosmetics preferences, thereby reducing the opportunity cost of users and assisting in the most reasonable and convenient purchasing.

Fourth, we provide skin care consulting based on SKIN ID instead of just recommending cosmetics. We try to sample recommended products and proceed joint purchase.

1 is a view illustrating a process of inputting personalized recommendation and sales method of cosmetics using skin characteristics, cosmetic taste code and product evaluation according to the present invention;
2 is a screen of a user terminal displaying a skin ID by an operation server of a personalized recommendation and sales method of cosmetics according to the present invention;
FIGS. 3 to 5 illustrate a product characteristic extraction and a cosmetic recommendation step of the cosmetics customized recommending and selling method according to the present invention; FIGS.
6 to 11 are views of a user terminal displaying a recommended cosmetics or the like by an operation server of the personalized recommendation and selling method of cosmetics according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present embodiment, the same names are used for the same components, and further description thereof will be omitted.

1 is a view illustrating a process of inputting personalized recommendation and sales method of cosmetics using the skin characteristics, the cosmetic taste code and the product evaluation according to the present invention.

The method for customizing and selling cosmetics using the skin characteristics, the cosmetic taste code and the product evaluation of the present invention includes a step of inputting a skin type by a user terminal, a step of generating a skin ID by a production server, .

As shown in FIG. 1, the user terminal inputs the skin type by connecting the operation server to the user terminal, downloading and installing the drive program, and inputting the skin type, skin distress, and used product evaluation information.

In this step, the user downloads and installs a driving program provided by (mobile) application through a user terminal composed of a smart device including a (tablet) PC or other mobile communication terminal, .

For example, a driving program provided in a mobile application or the like is downloaded and installed, a response to an evaluation question on a skin type is input, and a member is registered by inputting sex, age, skin type, skin anxiety, and the like.

Then, the user evaluates the used product evaluation information, that is, evaluates recently used products (good, normal, and poor), and selects and inputs reasons (oil, rash, etc.) for each item of the product evaluation.

In the step of generating a skin ID by the operation server, an operation server connected to the user terminal through a wired / wireless communication network analyzes various information input through the user terminal, and generates a skin type code, a sensitivity code and acne status code Creates a skin ID to be granted.

Here, the SKIN ID may include an oil level preference code.

Specifically, the skin ID according to an embodiment of the present invention can be expressed as "OC2 (D) -S2-A3-OL ", wherein OC2 (D) , A3 is the acne status, and OL is the classification according to the oil level preference.

That is, SKIN ID is classified into acne state code indicating the type code of the skin type, which is classified into the greasy and dry degree of the face part as below, the sensitivity code indicating how sensitive the skin reacts to the cosmetic, and the type and degree of the acne (OC2 (D) -S2-A3 in the above example) and a preference code of the level of the oiliness felt in the cosmetics, that is, a cosmetic taste part (OL in the above example) and other skin troubles.

SKIN ID = skin characteristic part (skin type + sensitivity + acne condition) + cosmetic taste part (cosmetic oil level preference) + skin trouble

FIG. 2 is a screen of a user terminal displaying a skin ID by an operation server of a personalized recommendation and sales method of cosmetics according to the present invention.

As shown in FIG. 2, the operating server may display a skin ID of a user derived by analyzing various information to the user terminal before recommending cosmetics to the user terminal.

FIGS. 3 to 5 are views showing product characteristic extraction and cosmetic recommendation steps of the personalized recommendation and sales method of cosmetics according to the present invention.

In the step of recommending cosmetics, as shown in FIG. 3 to FIG. 5, the operating server searches cosmetics corresponding to the skin ID given in the product information DB and recommends the cosmetics to the user terminal in the form of a list .

Here, the search item may be a sex, a product type, a skin type, a skin anomaly, a whole ingredient, a price range, a brand category, and the like.

At this time, the operating server may include a function of a product, a recommended skin type, a formulation, a characteristic of a raw material, a manufacturing method, a number of components included and a characteristic of each component, evaluation of a user group having a high user- The user's terminal may be provided with a fitness for each product calculated by a score according to one or more information selected from skin characteristics and taste information obtained from the user's product evaluation.

The higher the fitness score of each product, the better the skin and cosmetic taste of the person and the lower the probability of causing a skin trouble.

Also, the operation server may analyze the degree of similarity of the skin IDs between the users and provide the used product evaluation information of the other user terminals to the user terminal.

The similarity (numerical value) of the skin IDs between the users is a numerical value indicating how the skin ID (skin ID) agreement level and the history of using or evaluating the product match (product match, evaluation match).

Similarity between users (numerical value) = Skin ID (SKIN ID) and product use and evaluation history matching level

That is, the similarity value of the skin ID is given according to the SKIN ID of each user, the history of the product used, and the product evaluation history.

Here, when the operating server recommends cosmetics, a weight is given to the users in the order of many products having the same skin type and similar purchasing ability (users with high similarity degree of skin ID) Of course.

The operation server may further include a step of extracting product characteristics based on the used product evaluation information input by the user terminal (step 1 of extracting product characteristics) as shown in FIG.

At this stage, the product information is manually tagged from the cosmetics manufacturer's homepage to collect the product information database and various product characteristics such as price, brand category, product type, all ingredients, presence of functional certification, efficacy, Respectively.

In addition, as shown in FIG. 5, the step of extracting the product characteristic may include a step of extracting a component related to the negative evaluation of the user terminal (step 2 of extracting the product characteristic) as a next step.

In this step, the component information of each product is collected from the public DB, and the matching component related to the negative evaluation (oil, rash, etc.) of the user is extracted from the whole component information.

6 to 11 are views of a user terminal displaying a recommended cosmetics or the like by an operation server of the personalized recommendation and selling method of cosmetics according to the present invention.

As described above, according to the present invention, once a member is registered, a user terminal such as a smart phone can be used as shown in FIG. 6 to check cosmetics suitable for my taste and skin type.

In other words, even if the season and the age of the user change with only one subscription, you can get a variety of new products that fit your skin.

As shown in FIG. 7, there is no need to search for a product review (product review) as a final criterion for purchasing a cosmetic product, and it is easy to find a product review made by a user having similar taste, age, and skin characteristics .

In other words, you do not have to wander the sea of the portal site in search of the product reviews written by a person who has the same skin type, skin trouble, age and product taste.

At this time, if the operating server has already known products, it is preferable to provide the user terminal with the convenience of viewing product reviews written by users having similar skin IDs without moving to the detail page.

Also, as shown in FIG. 8, the operation server can provide similar user statistical information to the user terminal to help the user himself / herself about the recommended product.

For example, a user can display a recommendation reason such as "LOADSHOP brand preferred by user, KRW 30,000 ~ KRW 50,000, whitening function, gel type, oil-free product ", and LIKE button To display the number of skin type users like myself in the wishlist, and to display results of product reviews similar to those of my users.

In addition, as shown in FIG. 9, the operation server can provide the user terminal with product preference statistics and product reviews of users having similar product information and skin ID (SKIN ID) so that they can verify themselves.

At this time, the user terminal displays all the components of the product, provides useful and harmful component information, and the user can know the similarity of the similar users who left the article review through the SKIN ID.

Also, as shown in FIG. 10, the operation server displays, to the user having a skin ID similar to the user, a product rank most frequently received the most popular product nowadays, that is, "good" can do.

Also, as shown in FIG. 11, the operating server allows the user to click on the "buy wish = wish list" button through self-verification to proceed with the demand-based joint purchase through it. It is preferable to deliver the alarm information to the main page and provide the detailed product information on the main page. This allows the user to purchase the cosmetics that are perfect for me at a low cost through joint purchase.

It will be apparent to those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or scope of the invention as defined in the appended claims. It is self-evident to those who have.

Therefore, the above-described embodiments are to be considered as illustrative rather than restrictive, and the present invention is not limited to the above description, but may be modified within the scope of the appended claims and equivalents thereof.

Claims (6)

The user terminal accesses an operation server, downloads and installs a driving program, inputs skin type, skin distress, and product evaluation information;
Analyzing the input information to generate a skin ID to which a skin type code, a sensitivity code, and an acne status code are assigned; And
And recommending a cosmetic product conforming to the skin identification and the product evaluation to the user terminal by the operation server. The cosmetic product recommendation and sales method using the cosmetic product code and product evaluation.
The method according to claim 1,
Wherein the skin ID comprises an oil level preference code. The method of claim 1, wherein the skin ID includes an oil level preference code.
3. The method according to claim 1 or 2,
The operating server may be configured to perform functions of a product, recommended skin type, formulation, raw material characteristics, manufacturing method, number of components included and characteristics of each component, evaluation of a user group having a high degree of similarity between the user and skin, And providing the user's terminal with a fitness score calculated according to a score according to one or more information selected from the skin characteristics and taste information obtained in the product evaluation to the user terminal. The skin characteristic, the cosmetic taste code, Way.
3. The method according to claim 1 or 2,
Wherein the operation server analyzes the similarity value of the skin ID between the users and provides the used product evaluation information of the other user terminals to the user terminal.
5. The method of claim 4,
Wherein the degree of similarity of the skin ID is given according to a user's skin ID, history of product used, and history of product evaluation.
3. The method according to claim 1 or 2,
The operation server may further include extracting a product characteristic based on used product evaluation information input by the user terminal,
Wherein the step of extracting the product characteristic comprises extracting a component related to a negative evaluation of the user terminal.
KR1020150051633A 2015-04-13 2015-04-13 Method for Beauty Curation Commerce KR101703418B1 (en)

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Cited By (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107122989A (en) * 2017-03-21 2017-09-01 浙江工业大学 Multi-angle mixed recommendation method for cosmetics
WO2018088584A1 (en) * 2016-11-10 2018-05-17 주식회사 웨이웨어러블 Personalized cosmetics recommendation method and recommendation program
WO2019083072A1 (en) * 2017-10-23 2019-05-02 (주)코스메틱벤처스 Skin type-specific cosmetic product recommendation device and operating method therefor
KR20200001883A (en) * 2018-06-28 2020-01-07 주식회사 아미코스메틱 A method and system for providing gene customized foot-care product
KR102123101B1 (en) * 2019-11-19 2020-06-15 강형진 Method for providing integrated service system for providing customized skin type and system for providing integrated service system thereof
KR102157050B1 (en) * 2020-02-05 2020-09-17 주식회사 다산씨엔텍 Method of providing service for customized cosmetic ordering and manufacturing based on online
KR102203355B1 (en) * 2020-01-21 2021-01-18 김종호 System and method extracting experience information according to experience of product
KR20210079229A (en) * 2019-12-19 2021-06-29 재단법인 제주테크노파크 A system for personal tailored cosmetic with improved customer satisfaction
KR20210095382A (en) * 2020-01-23 2021-08-02 주식회사 뷰티풀마인드 Recommendation method of cleansing composition and cleansing method
KR20210101744A (en) * 2020-02-11 2021-08-19 코스메핏 주식회사 Method and apparatus for providing platform to recommend customized cosmetics
WO2022124689A1 (en) * 2020-12-07 2022-06-16 고현지 Method and system for providing customized eco-friendly cosmetic trial kit according to physical constitution and skin type
KR20220137275A (en) * 2021-04-02 2022-10-12 김학철 Method and system for providing customized cosmetics recommendation service using big data

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KR20190066285A (en) 2017-12-05 2019-06-13 주식회사 제주햇살담음 Customized cosmetic analysis and recommendation system for user

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Publication number Priority date Publication date Assignee Title
WO2018088584A1 (en) * 2016-11-10 2018-05-17 주식회사 웨이웨어러블 Personalized cosmetics recommendation method and recommendation program
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CN107122989B (en) * 2017-03-21 2021-06-18 浙江工业大学 Multi-angle mixed recommendation method for cosmetics
CN107122989A (en) * 2017-03-21 2017-09-01 浙江工业大学 Multi-angle mixed recommendation method for cosmetics
WO2019083072A1 (en) * 2017-10-23 2019-05-02 (주)코스메틱벤처스 Skin type-specific cosmetic product recommendation device and operating method therefor
KR20200001883A (en) * 2018-06-28 2020-01-07 주식회사 아미코스메틱 A method and system for providing gene customized foot-care product
KR102123101B1 (en) * 2019-11-19 2020-06-15 강형진 Method for providing integrated service system for providing customized skin type and system for providing integrated service system thereof
WO2021100898A1 (en) * 2019-11-19 2021-05-27 강형진 Method for providing integrated service tailored to skin type and system for providing integrated service thereby
KR20210079229A (en) * 2019-12-19 2021-06-29 재단법인 제주테크노파크 A system for personal tailored cosmetic with improved customer satisfaction
KR102203355B1 (en) * 2020-01-21 2021-01-18 김종호 System and method extracting experience information according to experience of product
KR20210095382A (en) * 2020-01-23 2021-08-02 주식회사 뷰티풀마인드 Recommendation method of cleansing composition and cleansing method
KR102157050B1 (en) * 2020-02-05 2020-09-17 주식회사 다산씨엔텍 Method of providing service for customized cosmetic ordering and manufacturing based on online
KR20210101744A (en) * 2020-02-11 2021-08-19 코스메핏 주식회사 Method and apparatus for providing platform to recommend customized cosmetics
WO2022124689A1 (en) * 2020-12-07 2022-06-16 고현지 Method and system for providing customized eco-friendly cosmetic trial kit according to physical constitution and skin type
KR20220137275A (en) * 2021-04-02 2022-10-12 김학철 Method and system for providing customized cosmetics recommendation service using big data

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