KR20160119432A - Game system for presenting advertisement using information of game, apparatus thereof, terminal thereof, method thereof and computer recordable medium storing the method - Google Patents

Abstract

The present invention relates to a system to provide an advertisement by using game information, a device therefor, a terminal therefor, a method therefor, and a computer-readable recording medium storing the method. The present invention includes: a terminal accessing a service device and then receiving the input of a user for game progression to transmit the input to the service device; and the service device deriving marketing information, indicating which product or service the user wants, through game information, generated by the received input, generating an advertisement in accordance with marketing information and a position of the terminal, and providing the generated advertisement to the terminal. According to the present invention, the system is capable of providing an effective advertisement by generating the advertisement through the extracted marketing information by extracting the marking information, indicating which product or service the user wants, through the game information.

Description

TECHNICAL FIELD [0001] The present invention relates to a system for providing advertisements using game information, an apparatus therefor, a terminal for the same, a method therefor, and a computer readable recording medium on which the method is recorded method, and computer recordable medium storing the method < RTI ID = 0.0 >

The present invention relates to a technology for providing advertisements, and more particularly, to a system for deriving a preference of a user through game information and providing an advertisement to a user in accordance with the preference of the user and the position of the user. Apparatus, a terminal for the same, a method therefor, and a computer-readable recording medium on which the method is recorded.

BACKGROUND ART [0002] In general, the Internet is an open network configured to be freely connected to a remote computer to be accessed anywhere in the world by using a common protocol called IP (Internet Protocol). In addition to the transmission of basic character information, And is used for delivery of multimedia information. As a part of business through the Internet, sites providing various contents such as Internet advertisement, Internet broadcasting, online game, Internet newspaper / magazine, search service, portal service, electronic commerce are rapidly increasing. Recently, the growth of the game industry has been growing due to the increase in the number of personal computers (PCs), the activation of so-called PC rooms, and the widespread use of low-speed broadband networks. Generally, the types of games include business games (or arcade games), video games that are used in connection with TVs at home, portable games using portable devices and computer games, and online games using networks. Especially, online game is a network game using internet which has no space limitation, and is a game in which tens of thousands of users can compete with a large number of users according to their respective capabilities within a certain scenario. Unlike stand-alone games, online games can lead to active thinking by users to create and solve situations on their own, or because games can be played among a large number of participants rather than alone, have.

This is an online game of the typical genre massively multiplayer online role-playing game (MMORPG, Massive Multiplayer Online Role Playing Game, hereinafter abbreviated to "flame-roll game"). MMORPG In the case of a game, in particular, in order to increase the game immersion of the user, it is possible to acquire experience points and score items in the user's character according to the time or effort of using the game . That is, it provides certain compensation. Game users are investing a lot of time and effort to increase the experience and score of user characters in the game, and to obtain powerful and rare items that can be used in the game. Especially, role-playing games have the money of the game itself, and a system that can manufacture, buy and sell items through characters is implemented.

On the other hand, in the case of the mobile terminal, the dramatic improvement in performance has made it possible to enjoy the role-play game, which was conventionally difficult to enjoy in the mobile terminal. Accordingly, various game environments such as a game in which users can simultaneously access other users and a game server through a portable terminal and enjoy the game together are provided. As the game environment becomes more diverse, users of mobile terminals enjoy games in various places such as subways, parks, and the like. As the game using the mobile terminal is generalized, a lot of efforts have been made to provide various information to the users through the game and generate sales based on the information.

Korean Patent Laid-Open No. 10-2005-0051518, published on June 01, 2005 (name: method for advertisement display and recruitment and compensation for internet advertisement)

SUMMARY OF THE INVENTION Accordingly, the present invention has been made keeping in mind the above problems occurring in the prior art, and it is an object of the present invention to provide an information processing apparatus and method, A terminal for the terminal, a method for the terminal, and a computer-readable recording medium on which the method is recorded.

It is another object of the present invention to provide a system for generating and providing advertisements based on location information, an apparatus therefor, a terminal for the system, a method therefor, and a computer readable recording medium on which the method is recorded.

It is still another object of the present invention to provide a system for generating and providing advertisements at a point in time when a user in a game is able to immerse an advertisement, an apparatus therefor, a terminal for the method, and a computer readable recording Media.

According to another aspect of the present invention, there is provided a system for providing advertisement using game information according to a preferred embodiment of the present invention, A transmitting terminal; And derives marketing information indicating what a product or service is desired by the user through the game information generated by the received input, generates an advertisement according to the location and marketing information of the terminal, To the terminal.

According to another aspect of the present invention, there is provided a service device for providing an advertisement using game information, the communication device comprising: a communication module for receiving an input of a user for progressing a game from the terminal; A game module for playing the game according to the input; And an advertisement module for deriving marketing information indicating a user's desired product or service through the game information generated from the input, generating an advertisement according to the marketing information, and providing the generated advertisement to the terminal.

 The advertisement module receives location information indicating the current location of the terminal from the terminal and generates an advertisement of the advertiser located at a predetermined radius from the current location of the terminal.

 The game information is a role of the game character, and the advertisement module derives the user's propensity according to the role of the character as marketing information, and generates advertisement having the advertisement text suitable for the propensity and provides the advertisement to the terminal.

 The game information is a race of the game character, and the advertisement module derives the user's preferred design according to the race of the character as marketing information, and generates an advertisement in which the image of the preferred design is inserted and provides the advertisement to the terminal .

 The game information is a history of income and consumption expenditure in the game. The advertisement module derives propensity to consume, which is a ratio of consumption expenditure to the user's income, as marketing information according to the income and expenditure of the character in the game, An advertisement for a product or service corresponding to the consumption propensity is generated and provided to the terminal.

 The game information is an item that the character purchases or acquires on the game, and the advertisement module derives a preferred product corresponding to the item as marketing information, and generates an advertisement for a preferred product and provides the advertisement to the terminal.

 The advertisement is characterized by further comprising a coupon which is a means for replacing part or all of the price for the product or service.

 The advertisement module provides an advertisement at a predetermined advertisement available time point. The advertisement available point is a point at which a game start screen is displayed, a point at which a character of the game is moving from one area to another area in a virtual space, A point of time when the screen is switched to another screen, a point at which the character of the game purchases the item from the merchant character, a point at which the item is sold, and a point at which the end screen of the game is displayed.

According to another aspect of the present invention, there is provided a service device for providing advertisements using game information, the service device being implemented by at least one server operating on a cloud computing basis.

According to another aspect of the present invention, there is provided a terminal for providing an advertisement using game information, the terminal including: an input unit for receiving an input for progressing a game from a user; A display unit for displaying a screen; And a control unit for deriving marketing information indicating a user's desired product or service through the game information generated from the input, generating an advertisement according to the marketing information, and displaying the generated advertisement through the display unit.

The terminal includes: a GPS receiver for receiving the GPS signal and acquiring the position information; And a wireless network communication unit for receiving and acquiring position information from the base station, wherein the controller receives the position information indicating the current position of the terminal acquired by the GPS receiver or the wireless network communication unit, The advertisement of the advertiser is generated.

The control unit may control the user's tendency through at least one of game information, such as the role of the game character, the race of the game character, the income and expenditure history of the game, and the item purchased or acquired and used by the character in the game, The marketing information of at least one of the user's preferred design, propensity to consume, and preferred products and services is derived, and the advertising image is displayed according to the derived marketing information, Or generate an advertisement for a preferred product or service.

The advertisement is characterized by further comprising a coupon which is a means for replacing part or all of the price for the product or service.

The control unit displays the advertisement on the display unit through the display unit at the predetermined advertisement time point. The advertisement possibility point is a point at which the game start screen is displayed, a time point when the character of the game moves from one area to another area in the virtual space, A point of time when a game screen is switched to another screen, a character of a game purchases an item from a merchant character, a point of time of selling the item, and a point of displaying a game end screen.

According to another aspect of the present invention, there is provided a method of providing advertisements using game information of a service device, the method comprising the steps of: Deriving and storing marketing information indicating the presence or absence of marketing information; Determining whether the advertisement is available when the game service starts to be provided to the terminal; Generating an advertisement using marketing information if the advertisement is available; And transmitting the generated advertisement to the terminal.

The step of generating an advertisement is characterized by generating an advertisement using marketing information, receiving positional information indicating a current position of the terminal from the terminal, and generating an advertisement of the advertiser located at a predetermined radius from the current position of the terminal .

The game information is a role of a game character, the marketing information is a tendency of a user derived by a role of a character, and the step of generating an advertisement is an advertisement having an advertisement text suitable for a tendency.

The game information is a race of a character in the game, the marketing information is a user's preference derived from the character's race, and the step of creating an advertisement generates an advertisement having an image of a preferred design inserted therein.

The game information is a history of income and consumption expenditure in the game, and the marketing information is a propensity to consume, which is a ratio of consumption expenditure of the user derived by the income and expenditure of the character in the game, Characterized in that an advertisement for a product or service corresponding to the consumption propensity is generated.

The game information is an item that a character purchases or acquires and uses in a game, the marketing information is a preferred product derived by an item, and the step of generating an advertisement generates an advertisement for a preferred product.

The advertisement is characterized by further comprising a coupon which is a means for replacing part or all of the price for the product or service.

The advertisement available time is a time point at which a game start screen is displayed, a time at which a character of the game is moving from one area to another area in a virtual space, a point at which the game screen is switched to another screen, Is characterized in that the character of the character is at least one of a time of purchasing an item from the merchant character, a time of selling the item, and a time of displaying the end screen of the game.

According to another aspect of the present invention, there is provided a method of providing an advertisement using game information of a terminal, the method comprising: determining whether an advertisement is available when a game is executed; Generating an advertisement using marketing information if the advertisement is available; And displaying the generated advertisement.

The step of generating an advertisement includes generating an advertisement using marketing information, acquiring position information indicating a current position, and generating an advertisement of an advertiser positioned at a predetermined radius from the current position.

The step of generating an advertisement includes the steps of: playing a role of a game character, a race of a character in a game, an income and consumption expenditure history in a game, and at least one game item purchased or acquired by a character in a game A propensity to consume, a preferred product, and a service, and obtains at least one of the advertising information and the image to be inserted into the advertisement according to the derived marketing information, To generate an advertisement, or to generate an advertisement for a preferred product or service.

The advertisement is characterized by further comprising a coupon which is a means for replacing part or all of the price for the product or service.

The advertisement available time may include a time point at which a game start screen is displayed, a point at which a character of the game moves from one area to another area in a virtual space, a point at which the game screen is switched to another screen, A point at which the item is purchased from the character, a point at which the item is sold, and a point at which the end screen of the game is displayed.

The input of the user for executing the game on the game is by the user's choice, and this can reflect the user's preference. Therefore, the marketing information, which is information indicating what the user wants the product or service, is extracted through the game information generated by the user's input in the game. And, it is possible to provide an effective advertisement by generating an advertisement through the extracted marketing information.

Also, according to the present invention, location information is acquired, and advertisements are made for surrounding advertisers located in accordance with the acquired location information. In this manner, an efficient advertisement can be provided by advertising the advertiser whose access is easy for the user to consume.

There is a time when the user is immersed in the game during the game, and there are times when it is not. Therefore, according to the present invention, it is possible to maximize the effect of the advertisement by allowing the user to concentrate more on the advertisement by providing the advertisement at the time when the game is immersed in the game.

1 is a diagram for explaining a system for providing advertisements using game information according to an embodiment of the present invention;
2 is a diagram illustrating a configuration of a service apparatus in a system according to an embodiment of the present invention;
3 is a diagram illustrating a configuration of a terminal in a system according to an embodiment of the present invention;
4 is a diagram for explaining a method for acquiring marketing information through game information of a service device according to an embodiment of the present invention.
5 is a flowchart illustrating an advertisement providing method of a service apparatus according to an embodiment of the present invention.
FIG. 6 is a flowchart illustrating a method of acquiring marketing information of a terminal according to an embodiment of the present invention; FIG.
FIG. 7 is a flowchart illustrating an advertisement providing method of a terminal according to an embodiment of the present invention; FIG.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary meanings and the inventor is not limited to the meaning of the terms in order to describe his invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

1 is a diagram for explaining a system for providing advertisements using game information according to an embodiment of the present invention.

Referring to FIG. 1, a system according to an embodiment of the present invention includes a service apparatus 100 and a terminal 200. Here, the service apparatus 100 is located on the communication network 300. The terminal 200 can also connect to the communication network 300 and connect to the service network 100 through the communication network 300. [ In addition, the terminal 200 can access the communication network 300 in various ways according to a protocol supporting connection. For example, the terminal 200 can access the communication network 300 through a fixed access method such as a digital subscriber line (DSL), a cable modem, and an Ethernet. Also, the terminal 200 can access the communication network 300 through a mobile access method using a base station. The terminal 200 can access the communication network 300 through a wireless access method such as WLAN (Wireless Local Area Network), WiFi (Wireless Fidelity), and WiMAX (Worldwide Interoperability for Microwave Access).

The service apparatus 100 is basically for providing the terminal 200 with a game service. In order to provide the game service, the service device 100 authenticates the terminal 200 to use the game when the terminal 200 is connected and requests authentication. The service device 100 stores various kinds of game data. When the authenticated terminal 200 requests game data, the service device 100 provides the requested game data to the terminal 200 so that the game is executed in the terminal 200 .

The terminal 200 can access the service apparatus 100 through the communication network 300 and download the game data from the service apparatus 100 to execute the game. The game data is an application program for executing a game, and the game is executed by executing the application program.

The user can operate the terminal 200 to proceed with the game. The user selects a character in the game and manages it according to a desired result. That is, the input for character selection and character manipulation in the course of the game is user's choice, which is done according to the user's preference. Therefore, according to the embodiment of the present invention, the service device 100 and the terminal 200 derive the user's preference by using various inputs selected by the user during the game as data for deriving the user's preferences. Then, the service device 100 and the terminal 200 utilize the user's preference as marketing information, and can thus provide advertisements to the user. In addition, the service device 100 and the terminal 200 can acquire location information of a user and provide advertisements to the user according to the location information of the user.

2 is a diagram illustrating a configuration of a service apparatus in a system according to an embodiment of the present invention.

2, the service apparatus 100 includes a communication module 110, an authentication module 120, a storage module 130, a game module 140, and an advertisement module 150.

The communication module 110 transmits and receives data through the terminal 200 and the communication network 300. This data may further include game data and various kinds of messages. The communication module 110 may further include a function of processing data according to a type of the communication network 300 and a protocol applied to the communication network 300.

The authentication module 120 is a means for determining whether or not the user is a registered user, and registers the user by the registration procedure. Each time the terminal 200 accesses the service apparatus 100, the authentication module 120 can perform user authentication using the authentication information of the user input by the user at the time of user registration. For example, the authentication information may include a user's ID (Identification) and a corresponding password.

The storage module 130 may store game information, marketing information, advertiser information, authentication information, game data, and the like according to an embodiment of the present invention. In addition, the game data may be an application for executing a game. The storage format of the storage module 130 may be stored according to a file system or a database system.

The game module 140 provides the game service to the terminal 200 connected to the control module 150 through the communication module 110. The game module 140 transmits the game data stored in the storage module 130 to the terminal 200 when the terminal 200 executes the game in a stand alone manner. Accordingly, the terminal 200 can execute the game in a standalone manner by executing the game data. In addition, when a game is executed in a client / server manner, the game module 140 can execute a game in cooperation with the terminal 200. [ That is, a part of the game data is executed in the service apparatus 100, and the rest is executed in the terminal 200. [ When a game is executed in a cloud computing manner, the game module 140 executes a game and transmits a screen on which the game is executed through the communication module 110 to the terminal 200. [ The game module 140 may receive a user's input from the terminal 200 through the communication module 110 and may reflect the received input to play the game.

The advertisement module 150 generates marketing information from the game information. The marketing information means information indicating a product or service desired by the user of the terminal 200 executing the game. In addition, the advertisement module 150 may generate an advertisement corresponding to the marketing information. The advertisement module 150 may acquire location information of the terminal 200 through the communication module 110 and generate an appropriate advertisement according to the location and marketing information of the terminal 200. [ When the advertisement is generated, the advertisement module 150 may transmit the advertisement to the terminal through the communication module 110.

In an embodiment of the present invention, an advertisement includes images, text, and moving images for promoting a product or service. In addition, the advertisement may further include a coupon, which is a means to replace some or all of the charge for the product or service.

The service apparatus 100 according to an embodiment of the present invention may be implemented as at least one server operating in a client / server manner or a cloud computing manner. For example, the communication module 110, the authentication module 120, the storage module 130, the game module 140, and the advertisement module 150 may be implemented as separate servers, or may be implemented as a communication module 110, an authentication module 120, , A storage module 130, a game module 140, and an advertisement module 150. [ In addition, the service device 100 can provide the terminal 200 with the game service according to the present invention in a cloud computing manner. Here, cloud computing refers to the use of Internet technology to connect virtualized IT resources such as hardware (server, storage, network), software (database, security, web server, etc.) ) Technology. That is, the service apparatus 100 provides the terminal 200 with computing resources including at least one of hardware, software, services, and data necessary for executing the game according to the embodiment of the present invention. For example, the service apparatus 100 can provide a virtual computing space in which the game is executed to the terminal 200, and can serve the game through the computing space. The service device 100 stores game data and provides the game data to the terminal 200 according to a request from the terminal 200 or can execute game data to provide only the execution result to the terminal 200 have.

3 is a diagram illustrating a configuration of a terminal in a system according to an embodiment of the present invention.

3, a terminal 200 according to an embodiment of the present invention includes a communication unit 210, a Global Positioning System (GPS) receiving unit 240, an input unit 250, an audio unit 260, a display unit 270, A storage unit 280 and a control unit 290.

The communication unit 210 is a means for transmitting and receiving data to and from the service device 100 via the communication network 300. Here, the data may include authentication information, game data, location information, advertisements, and the like.

Here, the communication unit 210 may include at least one of a wireless communication unit 220 and a wired communication unit 230. The wireless communication unit 220 may include a wireless network communication unit 221, a wireless local area network (WLAN), a wireless fidelity or WiMAX (Worldwide Interoperability for Microwave Access) communication unit 222, a wireless personal area Network) communication unit 223. [0033] FIG.

When the terminal 200 uses wireless communication, the wireless communication unit 221, the wireless LAN communication unit 222, and the wireless fan communication unit 223 transmit and receive data according to a wireless communication method. The data can be transmitted to or received from the other terminal 200 or the service apparatus 100 by using any one of them.

The wireless network communication unit 221 is connected to the communication network 300 through a base station to transmit and receive data. Upon receiving the data from the control unit 290, the wireless communication unit 221 can access the communication network 300 through the base station and transmit the data to the service device 100. [ The wireless network communication unit 221 can access the communication network 300 through the base station and receive data from the service device 100 and provide the received data to the control unit 290. [

The wireless LAN communication unit 222 is for performing communication according to a wireless LAN (WLAN), a WiFi, or a WiMAX system. The wireless LAN communication unit 222 may receive data from the control unit 290 and may connect to the communication network 300 through an access point (AP) to transmit data to the service device 100. The wireless LAN communication unit 222 may provide the received data to the control unit 290 when the wireless LAN communication unit 222 accesses the communication network 300 through the access point and receives data from the service device 100. [

The wireless fan communication unit 223 is for transmitting / receiving data according to a wireless fan (WPAN) scheme, and performs wireless communication with a shorter distance than the wireless network communication unit 221 and the wireless LAN communication unit 222. The wireless fan communication unit 223 can directly transmit and receive data between the terminals 200. [ That is, data can be transmitted and received directly to the other terminal 200 through the wireless fan communication unit 223. [ The wireless fan communication unit 223 may connect to the communication network 300 through the gateway and transmit and receive data when the wireless fan communication unit 223 can be connected to the gateway 300 directly or through multi-hop to the communication network 300 . The wireless fan communication unit 223 may illustrate communication based on Bluetooth, infrared communication (IrDA), ZigBee, or the like.

The wired communication unit 230 is for transmitting and receiving data by wire. The wired communication unit 230 can connect to the communication network 300 via a wired line and transmit or receive data to or from the service device 100. That is, the terminal 200 is connected to the communication network 300 using the wired communication unit 230, and can transmit and receive data to and from the service apparatus 100 through the communication network 300.

The GPS receiver 240 receives the GPS signals from the GPS satellites and extracts the location information indicating the location of the current terminal 200 from the received GPS signals. Then, the GPS receiving unit 240 can provide the extracted position information to the control unit 290.

The input unit 250 may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions, as means for receiving any one of a user's command, selection, data, and information. The input unit 250 senses a key input of the user and transmits an input signal corresponding to the sensed key input to the control unit 290. For example, the input unit 250 may be an input device such as a keyboard, a keypad, a mouse, a joystick, a touch screen, etc., as well as any type of input means that can be developed in the future.

The audio unit 260 is for processing an audio signal, and may include a microphone and a speaker. The audio unit 260 converts an analog audio signal input through a microphone into a digital format and transmits the audio signal to the controller 290. The audio unit 260 may convert an audio signal of a digital format output from the controller 290 into an analog signal and output the converted analog signal through a speaker.

The display unit 270 is a means for displaying a result or information according to the operation of the terminal 200 on a screen. The display unit 270 may be a touch screen. When the display unit 270 is formed as a touch screen, the display unit 270 may perform some or all of the functions of the input unit 250 have.

The storage unit 280 is an apparatus for storing data, and includes a main storage unit and an auxiliary storage unit. The storage unit 280 may store an operating system, game data, game information, marketing information, advertisements, and the like. The data stored in the storage unit 280 may be deleted, changed, or added according to a user's operation.

The control unit 290 may be a processing apparatus that actually drives an operating system, game contents, and the like. For example, the control unit 290 may be a central processing unit (CPU). When the terminal 200 is powered on, the control unit 290 moves an operating system (OS) from the auxiliary storage unit of the storage unit 280 to the main storage unit and then performs booting ).

The control unit 290 may execute the game using the game data stored in advance in the storage unit 280 when the game is executed in the stand-alone manner, ) Through the communication unit 210, and then execute the game. In addition, when a game is executed by the client server method, the control unit 290 can connect to the service apparatus 100 and execute the game in cooperation with the service apparatus 100. [ That is, some of the game data (applications) are executed in the service apparatus 100, and the rest are executed in the terminal 200. [ When the game is executed by the cloud computing method, the service device 100 executes the game, and the service device 100 transmits the game execution screen, the control unit 290 transmits the screen to be executed to the communication unit 210, And can be displayed through the display unit 270. [ In addition, the control unit 290 receives the input of the user through the input unit 250 and transmits the input through the communication unit 210, so that the service device 100 can reflect the fact and execute the game.

When the service device 100 generates an advertisement, the control unit 290 may acquire the location information and transmit the location information to the service device 100. [ The location information transmitted to the service device 100 may be location information received from the GPS receiver 240, location information received from the base station, or an IP address when accessing the service device 100.

In particular, the location information received from the base station can use any of Cell-ID, Enhanced Cell ID, Time of Arrival (TOA), Angle of Arrival (AOA), and Time Difference of Arrival (TDOA) techniques. The Cell-ID technique is a method of measuring a location through a service cell ID of a base station to which the terminal 200 belongs. The Enhanced Cell ID technology uses the cell ID to determine the response processing time in the terminal 200 from the difference between the time when the base station requests a response to the terminal 200 and the time when the base station receives the response from the terminal 200, (Round Trip Time). The TOA (Time of Arrival) technique acquires location information by using a difference in signal arrival time between the serving base station and the two neighbor base stations that have received the signal of the terminal 200. The AOA (Angle of Arrival) technique provides position information using the difference in signal receiving angles between the three base stations receiving the signal of the terminal 200. The time difference of arrival (TDOA) technique is a value obtained by measuring a difference between signal arrival times of a service base station signal and an adjacent base station signal of the terminal 200, and a hyperbola is generated. Respectively.

In addition, when the terminal 200 generates an advertisement, the controller 290 may acquire the location information and generate an advertisement according to the acquired location information. Here, the location information may be location information obtained from the base station through the wireless network communication unit 221 or location information received from the GPS satellite via the GPS receiver 240.

Next, a method of extracting marketing information through game information according to an embodiment of the present invention and providing a customized advertisement to a user according to the extracted marketing information will be described. Marketing aims to discover who the customers are and what products or services they want and to make the products or services owned by the customers. In the embodiment of the present invention, the customer is the user of the terminal executing the game, and the " marketing information " means information indicating the product or service desired by the user of the terminal executing the game.

For the sake of convenience of explanation, the game according to the embodiment of the present invention may be applied to a massively multiplayer online role playing game (MMORPG), a multi-player online role playing game (MORPG) Let's take a role playing game, for example, through a character.

Table 1 below illustrates how to provide customized ads according to the role of the character selected by the user.

Game Information Marketing information Advertising Character role User's propensity Ad copy Warrior Defensive inclination ......
Half value only today
...... Wizard Aggressive tendency
......
Winter this winter
Must have Item
...... Archery Therapist Altruistic propensity ......
My boyfriend will like it.
...... .
.
. .
.
. .
.
.

Referring to Table 1, the user can select the role of the character in the game, and can define the role of the character operated by the user at the start of the game. In a role-playing game, a plurality of characters having different roles must cooperate to perform a mission. For example, when a mission is performed, a defense or defensive role is given to a warrior, and a wizard or an archer is given a role of an attack, and a therapist is given a role of treating another character. Thus, in the case of warrior, a user with a defensive tendency is more likely to choose, a wizard or archer is more likely to select an aggressive user, and a therapist is more likely to select an altruistic user. Using these users' tendencies as marketing information, they provide customized advertisements to users. Therefore, according to the embodiment of the present invention, a customized advertisement corresponding to the aforementioned tendency is provided to the user. For example, as shown in Table 1, it is possible to provide advertisements that emphasize price reduction for users with a defensive tendency, advertisements that stimulate consumers' psychological stimulation for aggressive users, Can provide advertisements appealing to buy a product for a gift.

Table 2 below illustrates a method of providing customized advertisement according to the race of the character selected by the user.

Game Information Marketing information Advertising Character race Preferred design Image of the computer case inserted into the ad Elf Typical design Most sold design Undead Unusual design Unusual design Dwarf Small and cute design Mini case giant Large, solid looking design Middle tower case
or
Big Tower Case .
.
. .
.
. .
.
.

Referring to Table 2, in a game, each character can have a species . This is called the "race". The same race can produce a game with the same characteristics as a similar appearance. At the start of the game, the user can select a species that is a species of his / her character.

For example, suppose that the character of a game has an elf, an undead, a dwarf, and a giant. The elf tribe has a nice appearance, and the dwarf tribe has a small, cute appearance. Also, the Giants have a huge body, and in the case of the undead they can have a spectacular appearance. Thus, each race has a different appearance, and the user can select the race according to his or her preference. Therefore, the design of the user's preferred product can be inferred according to the race of the character selected by the user. In other words, users who choose the Elf race prefer the general design, and those who choose the Endeavor can derive a preference for the unusual design. In addition, users who choose the Gnome tribe can deduce that a small, cute design is preferred to a giant tribe design that looks bigger and harder.

Therefore, according to the embodiment of the present invention, a customized advertisement corresponding to the user's favorite design is utilized as marketing information. For example, suppose you are advertising for a computer case. For users who choose the Elf tribe, they typically put the product images of the most commonly sold designs into their ads, while those who choose the undead tribe can incorporate unusual product images into their ads. have. Meanwhile, the computer case can be classified into a mini case, a middle tower case, and a big tower case according to its size, the mini case is the smallest size, and the big tower case is the largest size. So, if you choose a dwarf race, you can put an image of the mini case in your ad, and if you choose a giant race, you can put an image of the big tower case in your ad.

Table 3 below illustrates a method of providing customized advertisements according to virtual money that a user consumes.

Game Information Marketing information Custom ad Income and Consumption Expenditure of User-Operated Character Consumption propensity
(Consumption expenditure / income)% Product or service type User 1's income and consumption expenditure history 20% Financial product ad Income and consumption expenditure history of the character operated by user 2 30% Financial product ad Income and consumption expenditure history of the character run by user 3 87% Product Ads .
.
. .
.
. .
.
.

Referring to Table 3, in a game, items can be purchased using virtual money. Accordingly, the propensity to consume of the user is derived based on the virtual money that the user consumes through the character in the game. Consumption propensity means the ratio of consumption expenditure to income. Therefore, according to the embodiment of the present invention, a user whose consumption propensity is equal to or greater than a preset rate is presumed to have a large consumption expenditure, and provides a product advertisement. A user whose consumption propensity is less than a preset rate is estimated to have a low consumption expenditure, Product advertisement can be provided.

Table 4 below illustrates a method of providing customized advertisements according to the types of items held by the user.

Game Information Marketing information Advertising item Products of interest Product type accessory Accessories Products Product advertising such as earrings, necklaces, bracelets weapon Multimedia products Product advertising for TV, smart phone, tablet PC, etc. Armor Clothing Garment Product Advertising Vehicle Automobile, motorcycle Product advertising for cars, motorcycles, etc. .
.
. .
.
. .
.
.

Referring to Table 4, in a game, a virtual currency can be used to purchase an item from a merchant character in the game or a character of another user through a character. In addition, in a game, a specific item may be acquired by performing a predetermined mission. Thus, the character may purchase items prior to other items, or may derive products that the user prefers or is interested in based on the items he has learned with more effort. In a game, a plurality of items of the same kind can be possessed. Therefore, it is possible to deduce the user's preferred product based on the kind of item having a larger number than other kinds of items.

For example, as shown in Table 4, if a user prefers an accessory as an item, it can be inferred that he would prefer an accessory as an actual product. Accordingly, an advertisement for the accessory product is provided to the user. In addition, if we prefer weapons as an item, we may prefer multimedia products such as TVs, smartphones, and tablet PCs. Accordingly, an advertisement for a multimedia product can be provided to the user. And if you prefer armor as an item, you can infer that you would prefer clothing products. Accordingly, the user can be provided with an advertisement for the clothing product. Also, when a virtual character such as a horse, a dragon, a tiger, or the like, in which a character moves on a virtual space in a game, is prefered, it can be inferred that a car, a motorcycle or the like is preferred. Accordingly, an advertisement such as a car or a motorcycle can be provided to the user.

As described above, the input of the user for executing the game on the game is based on the user's selection, and this can reflect the preference of the user. Accordingly, it extracts marketing information, which is information indicating what product or service the user wants through the game information generated by the user's input in the game. And, it is possible to provide an effective advertisement by generating an advertisement through the extracted marketing information.

4 is a diagram for explaining a method for acquiring marketing information through game information of a service device according to an embodiment of the present invention.

4, the terminal 200 accesses the service apparatus 100 through the communication network 300 in step S401, and performs authentication in step S403. At this time, the authentication may be performed through the ID and password registered in advance when joining the game service provided by the service apparatus 100. [ When the authentication is completed, the terminal 200 executes the game in cooperation with the service device 100 in step S405.

Referring to <Table 1> to <Table 4>, at the time of executing a game, a user can select a role of a character, select a character's race, or purchase an item in a game using virtual currency. In order to perform operations such as selection or purchase of characters, a user can perform an input according to a user's desired input through the input unit 250 of the terminal 200. The terminal 200 transmits the input to the service apparatus 100, Lt; / RTI &gt; Accordingly, game information such as a character role, a character kind, a consumption expenditure history of a character, and an item can be generated.

As described above, the game information is generated according to the execution of the game, and the service apparatus 100 stores the game information in step S407. Then, the service device 100 can generate marketing information according to the game information stored in step S409. That is, as described in <Table 1> to <Table 4>, the service apparatus 100 can derive the propensity of the user, which is marketing information, through the role of the character which is the game information. In addition, the service device 100 can derive a preferred design, which is marketing information, based on the character species, which is game information. Then, the service device 100 can derive the consumption tendency, which is marketing information, based on the income of the character, which is the game information, and the consumption expenditure breakdown. In addition, the service device 100 can obtain a product of interest, which is marketing information, based on the item of the user, which is game information.

5 is a flowchart illustrating an advertisement providing method of a service apparatus according to an embodiment of the present invention.

In FIG. 5, it is assumed that the service device 100 has stored marketing information according to game execution by previous connection of the terminal 200. FIG.

Referring to FIG. 5, when the service apparatus 100 detects connection of the terminal 200 in step S501, the service apparatus 100 performs authentication on the terminal 200 in step S503. That is, the service device 100 receives the identifier and the password of the user from the terminal 200, and authenticates the terminal 200. When the authentication is completed, the service device 100 provides a game service to the terminal 200 in step S505.

When the game service is started, the service device 100 determines in step S507 whether or not it is time to provide advertisement to the terminal 200. [ While the user executes the game and performs the mission, the user is not immersed in the advertisement, so the effect of the advertisement can not be expected. Therefore, in order to increase the advertising effect, it is desirable to provide the advertisement at a time when the user can concentrate on the advertisement. Thereby, it is possible to display the start screen before the game is executed, the time point at which the user character is moving from one area to another area in the virtual space, the time during which the screen in the game is switched to another screen, A time point at which the user purchases the item from the merchant character, or displays the end screen to end the game, as the point of time when the advertisement is provided.

If it is determined in step S507 that the advertisement can be provided, the service device 100 receives a store within a predetermined radius from the location of the terminal 200 according to the location information of the terminal 200 acquired in step S509 Extract the advertiser.

The service device 100 generates an advertisement for the advertiser in step S511 and generates an advertisement suitable for the user of the terminal 200 based on the marketing information of the user of the terminal 200 previously stored. For example, referring to Table 1, when the marketing information is the tendency of the user, the advertisement can be generated in accordance with the tendency of the user by an advertisement text suitable for the user of the terminal 200. Referring to Table 2, if marketing information is a preferred design, a product image according to a user's preferred design can be inserted into an advertisement to generate an advertisement. Referring to Table 3, when the marketing information is the consumption tendency of the user, the advertisement of the advertiser who sells the product or the service suitable for the consumption propensity of the user among the advertisers having the stores within the predetermined radius can be selected and generated . Referring to Table 4, if the marketing information is a product of interest to which the user is interested, the advertisement of the advertiser who sells the product of interest of the user among the advertisers having the stores within the preset radius can be selected and generated.

After generating the advertisement, the service device 100 transmits the advertisement generated in step S513 to the terminal 200. [ After transmitting the advertisement, the service device 100 determines whether the connection of the terminal 200 is terminated in step S515. If the connection to the terminal 200 has not been completed, the service device 100 proceeds to step S507 and repeats steps S507 to S517. On the other hand, when the connection of the terminal 200 is terminated, the process is terminated.

According to the above description, the service apparatus 100 is described as providing a game and an advertisement in cooperation with the terminal 200. However, at least one of steps S501 to S515 may be executed through the cloud computing method . For example, when the game is executed, the terminal 200 performs only the input function, the game application program is actually executed by the service apparatus 100, and the service apparatus 100 transmits the game screen to be executed to the terminal 200 So that the terminal 200 can simply display the game screen to be executed. In addition, the service device 100 plays back the actual advertisement, and the terminal 200 can simply display the advertisement reproduced by the service device 100.

6 is a flowchart illustrating a method of acquiring marketing information of a terminal according to an embodiment of the present invention.

Referring to FIG. 6, the terminal 200 accesses the service apparatus 100 in step S601. Then, the terminal 200 transmits the user's identifier and password to the service device 100 in step S603, and proceeds with the authentication procedure.

When the authentication is completed, the terminal 200 downloads the game data from the service device 100 in step S605. Then, the terminal 200 executes the game in step S607.

Referring to <Table 1> to <Table 4>, at the time of executing a game, a user can select a role of a character, select a character's race, or purchase an item in a game using virtual currency. In order to perform operations such as selection or purchase of the character, the user can perform input according to a user's desired input through the input unit 250 of the terminal 200, and according to the input, the character role, the character kind, Gaming information such as consumption expenditure history and items is generated. Accordingly, the terminal 200 stores the game information in step S609.

Then, the terminal 200 can generate marketing information according to the game information stored in step S611. That is, as described in <Table 1> to <Table 4>, the terminal 200 can derive the propensity of the user, which is marketing information, through the role of the character which is the game information. Also, the terminal 200 can derive a preferred design, which is marketing information, based on the character kind, which is game information. Then, the terminal 200 can derive the consumption propensity, which is marketing information, based on the income of the character, which is the game information, and the consumption expenditure breakdown. In addition, the terminal 200 can obtain a product of interest, which is marketing information, based on the item of the user, which is game information.

7 is a flowchart illustrating an advertisement providing method of a terminal according to an embodiment of the present invention.

In FIG. 7, it is assumed that the terminal 200 stores marketing information according to the execution of the game, as described with reference to FIG.

Referring to FIG. 7, the terminal 200 executes a game in step S701. At this time, the execution of the game is performed by executing the pre-stored game data.

When the game is executed, the terminal 200 determines in step S703 whether or not the terminal 200 can provide advertisement to the terminal 200. [ While the user executes the game and performs the mission, the user is not immersed in the advertisement, so the effect of the advertisement can not be expected. Therefore, in order to increase the advertising effect, it is desirable to provide the advertisement at a time when the user can concentrate on the advertisement. Accordingly, a point of time when a game start screen is displayed, a point in time when a character in a game is moving from one area to another area in a virtual space, a point in time when a screen on the game is switched to another screen, It is possible to set the time point at which the user purchases the item from the merchant character, or the time point at which the advertisement is provided, and the time point at which the end screen is displayed to end the game.

If it is determined in step S703 that the advertisement can be provided, the service device 100 acquires the location information in step S705. Here, the location information may be location information obtained from the base station through the wireless network communication unit 221 or location information received from the GPS satellite via the GPS receiver 240. After acquiring the location information, the terminal 200 extracts an advertiser having a store within a predetermined radius from the location of the terminal 200 according to the location information in step S707.

Then, the terminal 200 generates an advertisement for the advertiser in step S709, and generates an advertisement suitable for the user based on the marketing information of the user of the terminal 200 previously stored. For example, referring to Table 1, when the marketing information is the tendency of the user, the advertisement can be generated according to the tendency of the user by using the advertisement text suitable for the user. Referring to Table 2, if marketing information is a preferred design, a product image according to a user's preferred design can be inserted into an advertisement to generate an advertisement. Referring to Table 3, when the marketing information is the consumption tendency of the user, the advertisement of the advertiser who sells the product or the service suitable for the consumption propensity of the user among the advertisers having the stores within the predetermined radius can be selected and generated . Referring to Table 4, if the marketing information is a product of interest to which the user is interested, the advertisement of the advertiser who sells the product of interest of the user among the advertisers having the stores within the preset radius can be selected and generated.

After generating the above-mentioned advertisement, the terminal 200 displays the advertisement on the screen. The terminal 200 determines whether the game is finished in step S711. If the game is not terminated, the terminal 200 proceeds to step S701 and repeats steps S701 to S711. On the other hand, if the game is terminated by the user's input, the process is terminated.

According to the embodiment of the present invention as described above, the game information is generated through the input of the user, and the input of the user directly reflects the user's taste. Thus, according to the present invention, marketing information indicating what a user wants a product or service is derived through game information generated by a user's input in such a game, and an advertisement is generated through the derived marketing information. Providing these ads to users can be an effective ad. Also, according to the present invention, location information is acquired, and advertisements are made for surrounding advertisers located in accordance with the acquired location information. In this way, by advertising for an advertiser whose access is easy for the user to consume, the advertisement can provide an efficient advertisement leading to consumption of the user. According to the present invention, by providing an advertisement at a point in time when the game is immersed in the game, the user can concentrate more on the advertisement, thereby maximizing the effect of the advertisement.

The advertisement providing method of the service apparatus according to the embodiment of the present invention can be implemented in a form of a program readable by various computer means and recorded in a computer readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical medium such as a CD-ROM or a DVD, a magneto-optical medium such as a floppy disk magneto-optical media, and hardware devices that are specially configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications, and variations will be apparent to those skilled in the art. It is self-evident to those who have. Furthermore, although specific terms are used in this specification and the drawings, they are used in a generic sense only to facilitate the description of the invention and to facilitate understanding of the invention, and are not intended to limit the scope of the invention.

The present invention relates to a system for providing advertisements using game information, an apparatus therefor, a terminal for the same, a method therefor, and a computer readable recording medium on which the method is recorded. Generates marketing information, generates an advertisement through the generated marketing information, and provides the advertisement to the user. The input of the user for executing the game on the game is based on the user's selection and reflects the preference of the user. Therefore, information indicating the product or service desired by the user through the game information generated by the input of the user in the game It is possible to provide an efficient advertisement by generating an advertisement through the extraction of the marketing information. In addition, the location information of the terminal can be acquired and an efficient advertisement can be provided by advertising the advertiser whose access is easy for the user to consume. In addition, by providing the advertisement at a time when the game is immersed in the game, the user can concentrate more on the advertisement, thereby maximizing the effect of the advertisement. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

100: Service device 110: Communication module 120: Authentication module
130: storage module 140: game module 150: advertisement module
200: terminal 210: communication unit 220: wireless communication unit
221: wireless network communication unit 222: wireless LAN communication unit 223: wireless fan communication unit
230: wired communication unit 240: GPS receiving unit 250: input unit
260: audio part 270: display part 280: storage part
290: control unit 300:

Claims (8)

A communication module for receiving a user input for progressing a game from a terminal;
A game module for playing the game according to the input; And
The method comprising the steps of: deriving marketing information indicating a desired product or service through game information generated from the input, generating an advertisement according to the marketing information, providing the generated advertisement to the terminal at a predetermined advertisement- And an advertisement module for providing the advertisement information to the user. The method of claim 1, wherein the advertisement available time point is a time point at which the game start screen is displayed, a time point at which the character of the game is moving from one area to another area in the virtual space, Wherein the game character is at least one of a time point at which the character of the game purchases or sells an item from the merchant character and a point at which the end screen of the game is displayed. . An input unit for receiving an input for progressing a game from a user;
A display unit for displaying a screen; And
The method comprises: deriving marketing information indicating a user's desired product or service through the game information generated from the input, generating an advertisement according to the marketing information, and displaying the generated advertisement at a predetermined advertisement- And a controller for displaying the game information based on the game information. The method according to claim 3, wherein the advertisement available time point is a time point at which a start screen of the game is displayed, a point at which the character of the game is moving from one area to another area in a virtual space, Wherein the game terminal is at least one of a point in time when a character of the game purchases or sells an item from a merchant character, and a point at which a end screen of the game is displayed. Deriving and storing marketing information indicating a user's desired product or service through game information generated according to a game progress;
Determining whether the advertisement is available when the game service starts to be provided to the terminal;
Generating an advertisement using the marketing information if the advertisement is available; And
And transmitting the generated advertisement to the terminal. The method of claim 1, further comprising: 6. The method of claim 5,
A point of time when the game character is moving from one area to another area in a virtual space, a time point when the screen of the game is switched to another screen, Wherein the advertisement information is at least one of a time point at which an item is purchased from a character, a time at which the item is purchased, and a time at which the end screen of the game is displayed. Deriving and storing marketing information indicating a user's desired product or service through game information generated according to a game progress;
When the game is executed, determining whether the game is available or not;
Generating an advertisement using the marketing information if the advertisement is available; And
And displaying the generated advertisement on the basis of the game information of the terminal. 8. The method of claim 7,
A point of time when the game character is moving from one area to another area in a virtual space, a time point when the screen of the game is switched to another screen, Wherein the advertisement information is at least one of a time point at which an item is purchased from a character, a point at which the item is purchased, and a point at which a game end screen is displayed.

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