KR20160080305A - System and method for providing location based service - Google Patents

Abstract

Disclosed are a system and a method for providing a location based service. The mobile terminal comprises: a location information acquisition unit for acquiring the location information of a mobile terminal, wherein a message receiver-video message and a notification message which receive a notification message from a location based service server for a video message transmitted by the other mobile terminal includes filming location information and the filming location information shows the location of a specific offline store; a location confirmation unit which determines whether a mobile terminal is located adjacent to an offline store by using filming location information; and a display control unit which obtains the video data of a video message from a location based service server if a mobile terminal is located adjacent to an offline store and outputs a part of the video. The present invention is configured to provide a system and a method for providing a location based service capable of inducing impulse buying in an offline store by attempting clients to visit an offline store.

Description

Technical Field [0001] The present invention relates to a location-based service providing system and method,

The present invention relates to a system and method for providing location-based services.

Due to the revitalization of Internet shopping malls, overseas fastballs, and mobile shopping, offline stores such as department stores and shopping malls, which are known as existing purchase platforms, have decreased in sales. The actual online purchasing market will grow. Since offline stores have more operating costs than online shopping malls, they are less competitive than online shopping malls. In addition, since the offline store displays the fittings using the mannequin in the case of clothes in the publicity side, it is difficult to expect a publicity effect without visiting the shop. In addition, it is difficult to induce impulse purchases of customers as in an online shopping mall, which prompts users to purchase directly through advertisements on the Internet, since the offline stores are difficult for the buyer to easily visit.

In other words, in-store and online stores do not show a significant difference in sales by purposeful purchasing customers. However, in the case of impulse purchasing, the online store can easily induce the impulse purchase through the advertisement link on the Internet or the mobile purchase link of the smartphone, but the offline store must visit the store even if the impulse purchase desire occurs Therefore, there is a problem that the purchase impulse is difficult to be connected to actual purchase.

The present invention proposes a location-based service providing system and method that can induce impulse purchases in an offline store by guiding a customer to visit the offline store by sharing videos photographed in an offline store to acquaintances.

According to an aspect of the invention, a mobile terminal providing location based services is disclosed.

A mobile terminal according to an exemplary embodiment of the present invention includes a location information obtaining unit for obtaining location information of the mobile terminal, a message receiving unit for receiving a notification message for a moving picture message transmitted from another mobile terminal, And the notification message includes photographing position information, the photographing position information indicates a position of a specific offline store, a position at which the mobile terminal determines whether the mobile terminal is located in the vicinity of the offline store, And a display control unit for acquiring moving picture data of the moving picture message from the location-based service server when the mobile terminal is located near the offline store, and outputting a part of the moving picture.

The display control unit cuts the moving image data, extracts a section or image from the moving image data, and outputs the extracted section or image together with an alarm.

Wherein the location determining unit determines whether the mobile terminal is located near the off-line store by using the photographing location information, and when the mobile terminal is located near the off-line store again, Outputs more of the video than the video that was output when it was placed near the store.

The display control unit outputs a part of more moving pictures as the mobile terminal is located near the offline store and gets closer to the offline store than the previous one.

And a message generating unit for generating the moving picture message including the photographing position information using the moving picture if the mobile terminal is the another mobile terminal.

Wherein the location determining unit determines whether the mobile terminal is located in the neighborhood of the off-line store using the photographing location information, and the mobile terminal is located in the neighborhood of the in-line store And an analysis unit for analyzing whether or not the mobile terminal is roaming in the vicinity of the offline store when the mobile terminal is out of the offline store, wherein the display control unit transmits the surrounding parking lot information of the offline store to the location- Obtained from the server and output.

The analyzer analyzes the location change for a predetermined period of time using the location information of the mobile terminal. When the mobile terminal repeatedly moves for a predetermined time or less within a predetermined radius within a preset radius based on the offline store, It is determined that the mobile terminal is roaming near the offline store.

The surrounding parking lot information includes position information of the closest parking lot in the off-line store, parking availability time information, or distance information from the off-line store.

The display control unit outputs the entire moving picture when the mobile terminal enters the offline store.

According to another aspect of the present invention, a method for providing a location based service performed by a mobile terminal is disclosed.

A method for providing a location-based service according to an exemplary embodiment of the present invention includes the steps of acquiring location information of the mobile terminal, receiving a notification message of a video message transmitted by another mobile terminal from a location-based service server, Wherein the notification message includes photographing position information and the photographing position information indicates a position of a specific offline store; determining whether the mobile terminal is located in the vicinity of the offline store using the photographing position information; And acquiring moving picture data of the moving picture message from the location-based service server when the mobile terminal is located near the off-line store, and outputting a part of the moving picture.

The step of outputting a part of the moving image may include extracting a part or an image from the moving image data by cutting out the moving image data, and outputting the extracted part or image together with an alarm.

The method comprising the steps of: determining whether the mobile terminal is located in the vicinity of the offline store using the photographing location information; and, when the mobile terminal is located near the offline store, And outputting a part of the moving image more than the moving image.

The step of outputting a part of the more moving images includes the step of outputting a part of more moving pictures as the mobile terminal is located near the offline store and gets closer to the offline store than the previous time.

The method of claim 1, further comprising: before the receiving of the notification message from the location-based service server, the other mobile terminal generates a moving image through shooting, acquiring location information of the other mobile terminal, Generating the moving picture message including the photographing position information, and transmitting the moving picture message to the location-based service server.

The method comprising the steps of: determining whether or not the mobile terminal is located in the neighborhood of the offline store by using the photographing location information; determining whether the mobile terminal is located near the in- And if the mobile terminal roams near the offline store, acquiring and outputting the neighboring parking lot information of the offline store from the location-based service server.

Wherein the analyzing step analyzes the location change for a predetermined period of time using the location information of the mobile terminal and determines that the mobile terminal repeatedly moves for a predetermined time or less within a predetermined radius within a predetermined radius based on the offline store, , It is determined that the mobile terminal is roaming near the offline store.

According to another aspect of the present invention, a location-based service providing system is disclosed.

A location-based service providing system according to an embodiment of the present invention includes a first user terminal for generating a moving picture message including photographing location information indicating a location of a specific offline store and transmitting the moving picture message to a second user terminal, And transmitting a notification message to the second user terminal informing that the moving picture message is transmitted to the second user terminal, the notification message including the photographing position information, Based on the location information of the mobile terminal, information on the location of the mobile terminal in the vicinity of the off-line store, and if the mobile terminal is located in the vicinity of the offline store, 2 user terminals.

The present invention can induce impulsive purchase in an offline store by sharing a moving picture photographed in an offline store to an acquaintance and inducing a customer to directly visit the corresponding offline store.

1 schematically illustrates a configuration of a location-based service providing system;
FIG. 2 is a flowchart illustrating a method of providing a location-based service performed in the location-based service providing system of FIG. 1. FIG.
3 is a diagram schematically illustrating the configuration of a mobile terminal performing a location-based service providing method;
4 is a view showing a screen outputting parking lot information around a destination;

While the present invention has been described in connection with certain exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In the following description of the present invention, detailed description of known related arts will be omitted when it is determined that the gist of the present invention may be unnecessarily obscured. In addition, numerals (e.g., first, second, etc.) used in the description of the present invention are merely an identifier for distinguishing one component from another.

Also, in this specification, when an element is referred to as being "connected" or "connected" with another element, the element may be directly connected or directly connected to the other element, It should be understood that, unless an opposite description is present, it may be connected or connected via another element in the middle.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate a thorough understanding of the present invention, the same reference numerals are used for the same means regardless of the number of the drawings.

1 schematically illustrates a configuration of a location-based service providing system.

Referring to FIG. 1, a location-based service providing system includes a location-based service server 10, a first user terminal 20, and a second user terminal 30.

The location based service server 10 relays a moving picture message including photographing location information between the first user terminal 20 and the second user terminal 30 or provides the requested nearby parking lot information. In the following description, it is assumed that the first user terminal 20 generates a moving image message including photographing position information and transmits the moving image message to the second user terminal 30.

For example, when the location-based service server 10 receives a video message including photographing location information requested to be transmitted from the first user terminal 20 to the second user terminal 30, the location- , And the photographing position information to the second user terminal 30. The location-based service server 10 may also provide the moving picture data included in the moving picture message to the second user terminal 30 or the destination of the second user terminal 30 at the request of the second user terminal 30 And can provide the surrounding parking lot information of the established in-store to the second user terminal 30.

The first user terminal 20 generates a video message including photographing location information indicating the location of a specific offline store and transmits the generated video message to the second user terminal 30, To the server (10).

The second user terminal 20 is provided with a moving picture message including photographing location information generated by the first user terminal 20 through the location-based service server 10. [ In particular, when the second user terminal 20 is located in the vicinity of the corresponding in-line store or enters the corresponding in-store, the second user terminal 20 transmits the moving picture data of the video message to the location- (10).

The location-based service providing method performed in the location-based service providing system will be described in more detail with reference to FIG.

2 is a flowchart illustrating a location-based service providing method performed in the location-based service providing system of FIG.

In step S211, the first user terminal 10 generates a moving picture message including photographing position information. For example, the user of the first user terminal 10 can shoot a moving picture while shopping at a specific offline store. At this time, the first user terminal 10 may acquire the location information of the corresponding offline store, and may generate the moving picture message including the photographing location information indicating the location of the offline store and the photographed moving image data. Here, the location information of the offline store can be obtained not only by the GPS but also through the Wi-Fi function, the mobile communication function, etc. provided in the first user terminal 10. [

In step S212, the first user terminal 20 transmits the video message to the location-based service server 10 in response to the user requesting the second user terminal 30 to transmit the video message.

In step S213, after receiving the video message from the first user terminal 20, the location-based service server 10 extracts the photographing position information included in the video message after storing the video message, And transmits the notification message to the second user terminal 30. That is, the location-based service server 10 transmits a notification message informing that the first user terminal 20 requests the second user terminal 30 to transmit the video message to the second user terminal 30 together with the shooting location information Lt; / RTI > At this time, for example, the user of the second user terminal 30 can not confirm or ignore the notification message, and the second user terminal 30 can extract the photographing position information in the notification message.

In step S214, the second user terminal 30 determines whether or not the second user terminal 30 is located in the vicinity of the corresponding offline store using the photographing location information included in the notification message received from the location-based service server 10 . For example, when the second user terminal 30 is positioned within a preset radius based on the location of the corresponding offline store, the second user terminal 30 is located near the in-store It can be judged that it is located.

In step S215, the second user terminal 30 requests the moving picture data when the second user terminal 30 is located in the vicinity of the corresponding offline store.

In step S216, the location-based service server 10 transmits the moving picture data included in the moving picture message to the second user terminal 30 at the request of the second user terminal 30. [

In step S217, the second user terminal 30 outputs a part of the moving image as it receives the moving image data. For example, the second user terminal 30 may extract a portion or an image from the moving image data and output the extracted moving image section or image together with the alarm as the second user terminal 30 is positioned near the corresponding offline store. At this time, the second user terminal 30 can cut out the moving image data at random or at regular intervals to output a part of the moving image.

In step S218, the second user terminal 30 determines whether or not the second user terminal 30 is located in the vicinity of the corresponding offline store using the photographing location information. For example, if the second user terminal 30 is once located near the offline store (step S214) and then is located near the off-line store after a certain time elapses after leaving the vicinity of the offline store, 2 < / RTI > user terminal 30 is located in the vicinity of the corresponding offline store.

In step S219, the second user terminal 30 outputs a part of the moving picture when the second user terminal 30 is located near the corresponding offline store. At this time, the second user terminal 30 can output a part of the moving picture more than the moving picture outputted when the user terminal 30 is located near the off-line store last time. For example, the second user terminal 30 may be located near the corresponding offline store and output a portion of the moving image as the closer to the offline store than the previous one. At this time, the second user terminal 30 may extract a part or an image from the moving image data more than the previous time, or may extract a moving image segment longer than the previous one.

In step S220, the second user terminal 30 determines whether or not it is located again near the corresponding offline store.

In step S221, the second user terminal 30 analyzes whether or not the user has roamed near the in-store, if the user is located near the in-store and then leaves. That is, the second user terminal 30 can analyze the position change for a predetermined time using the location information of the second user terminal 30.

In step S222, the second user terminal 30 determines whether or not to roam near the corresponding offline store. For example, when the second user terminal 30 moves repeatedly for a predetermined time or less within a predetermined radius within a predetermined radius based on the offline store, it can be determined that the second user terminal 30 wanders around the corresponding offline store.

If it is determined in step S223 that the second user terminal 30 is to roam near the in-store location, the second user terminal 30 requests the location-based service server 10 for the surrounding parking lot information of the in-store, which is the destination. For example, the second user terminal 30 roaming near the off-line store may be a user of the second user terminal 30 roaming the vehicle without parking the destination. Thus, in such a case, since the user of the second user terminal 30 is looking for the substitute parking lot around the destination, the second user terminal 30 has to provide the user with the surrounding parking lot information of the offline store as the final destination information And request the location-based service server 10 for the surrounding parking lot information of the offline store.

In step S224, the location-based service server 10 obtains parking information around the destination and provides the parking information to the second user terminal 30. [

In step S225, the second user terminal 30 outputs the surrounding parking lot information of the provided offline store. For example, FIG. 4 is a diagram illustrating a screen on which destination parking lot information is output. As shown in FIG. 4, the second user terminal 30 receives the position information of the nearest parking lot, the available parking time information, and the distance information to the destination from the location-based service server 10 and outputs the information on the map .

In step S226, the second user terminal 30 determines whether or not the second user terminal 30 enters the corresponding offline store.

In step S227, when the second user terminal 30 enters the offline store, the entire video is output.

3 is a diagram schematically illustrating a configuration of a mobile terminal performing a location-based service providing method.

3, the mobile terminal 100 includes a camera unit 110, a location information acquisition unit 120, a message generation unit 130, a message reception unit 140, a location confirmation unit 150, a display control unit 160 And an analyzing unit 170. [0033]

The camera unit 110 generates a moving image through shooting.

The location information acquisition unit 120 acquires location information of the mobile terminal 100. For example, the location information obtaining unit 120 may include a GPS module, a Wi-Fi module, a mobile communication module, and the like, and can obtain current location information of the mobile terminal 100 using the location information.

The message generating unit 130 generates a moving picture message including photographing position information using the generated moving picture. For example, the user of the mobile terminal 100 can shoot a moving picture while shopping at a specific offline store. At this time, the message generating unit 130 may receive the current position information from the position information obtaining unit 120, and may generate the moving picture message including the photographing position information indicating the position of the corresponding offline store and the photographed moving image data.

The message receiving unit 140 receives a notification message for a moving picture message transmitted from another mobile terminal from the location-based service server 10. [ Here, the notification message is a message informing that another mobile terminal requests transmission of a moving picture message to the mobile terminal 100, and includes photographing position information.

The location confirmation unit 150 determines whether the mobile terminal 100 is located in the vicinity of the corresponding offline store using the photographing location information included in the notification message. For example, when the mobile terminal 100 is located within a predetermined radius based on the location of the corresponding offline store, the mobile terminal 100 may determine that the mobile terminal 100 is located in the vicinity of the corresponding offline store have.

Also, the location confirmation unit 150 determines whether the mobile terminal 100 is located in the vicinity of the corresponding offline store using the photographing location information. For example, if the mobile terminal 100 is located in the neighborhood of the offline store, and then moves out of the vicinity of the offline store and is located in the vicinity of the offline store again after a certain period of time, It can be determined that the store 100 is located in the vicinity of the corresponding offline store.

When the mobile terminal 100 is located near the off-line store, the display control unit 160 requests and obtains moving image data from the location-based service server 10, and outputs a part of the moving image. For example, the display control unit 160 may extract some sections or images from the moving image data as the mobile terminal 100 is located near the off-line store, and output the extracted moving image sections or images together with alarms. At this time, the display control unit 160 can cut out the moving image data at random or at regular intervals and output a part of the moving image.

Also, the display control unit 160 outputs a part of the moving picture when the mobile terminal 100 is located near the off-line store. At this time, the second user terminal 30 can output a part of the moving picture more than the moving picture outputted when the user terminal 30 is located near the off-line store last time. For example, the display control unit 160 is located near the in-store and can output a portion of more moving images as the closer to the in-store than the previous one. At this time, the display control unit 160 may extract a portion or an image from the moving image data more than the previous time, or may extract a moving image segment longer than the previous one.

In addition, when the mobile terminal 100 walks around the in-line store, the display control unit 160 requests the location-based service server 10 for the surrounding parking lot information of the offline store, acquires and outputs the information.

In addition, when the mobile terminal 100 enters the corresponding off-line store, the display control unit 160 outputs the entire moving image.

The analysis unit 170 analyzes whether the mobile terminal 100 is roaming near the in-line store when the mobile terminal 100 is located in the vicinity of the in-line store and then is out. That is, the analysis unit 170 may analyze the position change for a predetermined time using the location information of the mobile terminal 100. For example, when the mobile terminal 100 repeatedly moves within a predetermined radius within a predetermined radius based on the corresponding offline store for a certain period of time or longer, the analysis unit 170 may determine that the mobile terminal 100 is located near the in- As shown in FIG.

Meanwhile, the location-based service providing method according to an embodiment of the present invention may be implemented in the form of a program command that can be executed through a variety of means for processing information electronically and recorded in a storage medium. The storage medium may include program instructions, data files, data structures, and the like, alone or in combination.

Program instructions to be recorded on the storage medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of software. Examples of storage media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, magneto-optical media and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. The above-mentioned medium may also be a transmission medium such as a light or metal wire, wave guide, etc., including a carrier wave for transmitting a signal designating a program command, a data structure and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It will be understood that the invention may be varied and varied without departing from the scope of the invention.

10: Location-based service server
20: first user terminal
30: second user terminal
100:
110:
120: Position information obtaining unit
130:
140:
150:
160:
170: Analysis section

Claims (17)

In a mobile terminal providing a location-based service,
A location information obtaining unit for obtaining location information of the mobile terminal;
A message receiving unit for receiving a notification message for a moving picture message transmitted from another mobile terminal from a location-based service server, the moving picture message and the notification message including photographing position information, and the photographing position information indicating a location of a specific offline store -;
A location confirmation unit for determining whether the mobile terminal is located near the off-line store using the photographing location information; And
And a display control unit for acquiring moving picture data of the moving picture message from the location-based service server when the mobile terminal is located near the offline store, and outputting a part of the moving picture.
The method according to claim 1,
Wherein the display control unit cuts the moving image data and extracts a section or an image from the moving image data, and outputs the extracted section or image together with an alarm.
The method according to claim 1,
Wherein the location determining unit determines whether the mobile terminal is located in the vicinity of the offline store using the photographing location information,
Wherein the display control unit outputs a part of the moving picture more than the moving picture outputted when the mobile terminal is located near the off-line store, when the mobile terminal is located near the off-line store.
The method of claim 3,
Wherein the display control unit outputs a part of more moving pictures as the mobile terminal is located near the offline store and gets closer to the offline store than the previous one.
The method according to claim 1,
When the mobile terminal is the another mobile terminal,
A camera unit for generating a moving image through photography; And
Further comprising a message generating unit for generating the moving picture message including the photographing position information using the moving picture.
The method according to claim 1,
Wherein the location determining unit determines whether the mobile terminal is located in the neighborhood of the off-line store again or not by using the photographing location information,
The mobile terminal,
Further comprising an analyzing unit for analyzing whether the mobile terminal is roaming in the vicinity of the offline store when the mobile terminal is located in the vicinity of the offline store,
Wherein the display control unit obtains the peripheral parking lot information of the off-line store from the location-based service server and outputs the information when the mobile terminal moves around the off-line store.
The method according to claim 6,
The analyzer analyzes the location change for a predetermined period of time using the location information of the mobile terminal. When the mobile terminal repeatedly moves for a predetermined time or less within a predetermined radius within a preset radius based on the offline store, Wherein the mobile terminal determines that the mobile terminal is roaming near the offline store.
The method according to claim 6,
Wherein the surrounding parking lot information includes location information of the parking lot closest to the off-line store, parking availability time information, or distance information from the off-line store.
The method according to claim 1,
Wherein the display control unit outputs the entire moving image when the mobile terminal enters the offline store.
A method for providing location-based services performed by a mobile terminal,
Obtaining location information of the mobile terminal;
Receiving from a location-based service server a notification message for a moving picture message transmitted by another mobile terminal, the moving picture message and the notification message including photographing location information, and the photographing location information indicating a location of a specific offline store, ;
Determining whether the mobile terminal is located in the vicinity of the offline store using the photographing location information; And
And acquiring moving picture data of the moving picture message from the location-based service server when the mobile terminal is located near the offline store, and outputting a part of the moving picture.
11. The method of claim 10,
Wherein the step of outputting a part of the moving picture comprises:
Extracting a portion or an image from the moving image data by cutting the moving image data; And
And outputting the extracted partial region or image together with an alarm.
11. The method of claim 10,
Determining whether the mobile terminal is located close to the offline store using the photographing location information; And
Further comprising the step of outputting a portion of the moving picture more than the moving picture that was output when the mobile terminal was located near the off-line store when the mobile terminal is located near the off-line store.
13. The method of claim 12,
Wherein the step of outputting a part of the moving image includes:
And outputting a portion of more moving pictures as the mobile terminal is located near the offline store and closer to the offline store than the previous one.
11. The method of claim 10,
Before the step of receiving the notification message from the location-based service server,
Generating a moving picture by photographing the other mobile terminal;
Obtaining location information of the other mobile terminal; And
And generating and transmitting the moving picture message including the photographing position information to the location-based service server using the moving picture by the other mobile terminal.
11. The method of claim 10,
Determining whether the mobile terminal is located in the vicinity of the off-line store again or not by using the photographing location information;
Analyzing whether the mobile terminal is roaming near the offline store when the mobile terminal is located in the vicinity of the offline store and then is out of the vicinity; And
And if the mobile terminal roams near the offline store, acquiring and outputting the neighboring parking lot information of the offline store from the location-based service server.
16. The method of claim 15,
Wherein the analyzing comprises:
If the mobile terminal repeatedly moves for a predetermined time or less within a predetermined radius within a preset radius based on the offline store, the mobile terminal analyzes the location change for a predetermined period of time using the location information of the mobile terminal, And determines to roam near the offline store.
A location-based service providing system,
A first user terminal for generating a moving picture message including photographing location information indicating a location of a specific offline store and transmitting the moving picture message to a second user terminal;
A location-based service server receiving the moving picture message and transmitting a notification message to the second user terminal informing that the moving picture message is transmitted to the second user terminal, the notification message including the photographing location information; And
Based on the location information of the moving picture store, acquires moving picture data of the moving picture message from the location-based service server when the moving picture store is located near the offline store, And outputting the second user terminal.

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